The most outstanding performance of the domestic automobile market in 2021 is the explosive growth of new energy vehicles under the epidemic situation. In 2021, the total sales volume of new energy vehicles reached 3.52 million 1000 vehicles, up nearly 160% year-on-year, and the annual penetration rate reached 14.8%. Of course, when it comes to new energy, we have to mention BYD, a domestic new energy leader. Last year, the annual sales volume of new energy passenger cars reached 593,745, and the sales volume of all models exceeded 730,000.
BYD can achieve such sales. Jiang Ge believes that it relies on the support of core technologies such as blade batteries and DM-i super hybrid, as well as a rich product line as a carrier. Among them, the top three heroes include the Song family with an annual sales of 200,000 vehicles, the Qin family with 194,000 vehicles, and the Han family with 117,000 vehicles. In addition, there are the help of Tang, Yuan and E nets.
This year, BYD has set itself an annual target of 1.2 million sales. In addition to expanding production capacity, it will further improve its product line. What new cars are there? Can you achieve your goal? Let’s take a look at Brother Jiang.
A, dynasty series
1. BYD Yuan (parameter picture) PLUS
Aspect: cockpit with the theme of "sports and fitness"
Positioning the compact tidal running SUV, Yuan PLUS has officially started pre-sale in January, with a pre-sale price of 132,800 yuan-152,800 yuan, which is expected to be officially listed in the first quarter. It is reported that BYD Yuan PLUS will be the first to be listed in Australia on February 19th. At present, it has received 15,000 orders, which is quite explosive.
Compared with the old Yuan pro, Yuan PLUS adopts BYD’s latest family Dragon Face 3.0 design language, including wide chrome-plated decorative strips running through the front face, chrome-plated decorative plates on the C-pillar, chrome-plated LOGO decorative strips on the fender, penetrating taillights with wing design and other latest designs, which are more fashionable as a whole, and are on the same level as competing products such as Tucki Gi3 and GAC AION Y.
The proportion of the car body with short front and rear suspension and long wheelbase is 4455*1875*1615mm, and the wheelbase is 2720mm.
The interior is the biggest "bright spot" of Yuan PLUS. The overall design concept takes "exercise and fitness" as the theme, and the details, such as grip door handle, thrust electronic gear lever, treadmill handrail, dumbbell air outlet and so on, are highly characterized, and their eye-catching ability is called off the charts.
In terms of power, it is quite satisfactory. The maximum power of the motor is 150kW and the peak torque is 330N·m, but fortunately, the battery is BYD’s most famous blade battery, which provides 430km and 510km battery life. As far as the product strength is concerned, Yuan PLUS can still play well, but whether it can revive its glory may depend on whether its final pricing will be a surprise.
2. BYD Han
Aspect: the captain and power are enhanced, and the DM-i version is reproduced.
Compared with the current Han EV, the change of the new car is not great. The upper part of the front face is still closed, but the lower enclosure adopts a brand-new style, and the air inlet size is larger, and some fine adjustments have been made.
New BYD Han
Cash BYD Han
Although the taillight group at the tail continues to maintain the penetrating design, the internal structure has been upgraded compared with the old one, and the interwoven design is adopted, which looks more exquisite.
New BYD Han
Cash BYD Han
In terms of size, BYD Han has also been upgraded. The length of the car has been lengthened from the previous 4980mm to the new 4995mm, which has certain advantages compared with rivals such as Tesla Model 3 and Tucki P7.
In terms of power, BYD Han EV has strengthened the motor, and the single motor version has been upgraded from the current maximum power of 163kW to 180kW；; The maximum power of the dual-motor version is upgraded from 163/200kW to 180/200kW. It is reported that the acceleration time of the new Han EV dual-motor version is only 3.7 seconds.
In addition to the Han EV, the Han DM-i equipped with a 1.5T plug-in system also appeared on the declaration list. This Han DM-i is not much different from the previously declared models, and it also uses the dot matrix network. As can be seen from the application information, the new car will be equipped with red brake calipers.
Byd Han DM-i
Byd Han DM-i
In terms of power, the new car is equipped with a plug-in hybrid system consisting of a 1.5T engine, an electric motor and a Ferrous lithium phosphate blade battery, and there will be two endurance versions with fuel consumption of 0.8L and 1.4L per 100 kilometers respectively. In terms of price, compared with DM models, the price of Han DM-i will be further reduced, and the estimated starting price can be less than 200,000.
3. BYD Tang
Aspect: Increased cruising range
At the end of last year, the 2022 BYD Tang EV completed the declaration of the Ministry of Industry and Information Technology. Although it is only an annual redesigned model, the appearance of the new BYD Tang EV has changed a lot. In design, the new Tang EV abandons the "grille" design, and the EV tastes stronger.
New BYD Tang EV
Cash BYD Tang EV
The penetrating taillights are still preserved, but the style of the rear enclosure has been adjusted. In terms of body size, the length, width and height of the new car are 4900/1950/1725mm and the wheelbase is 2820mm.
New BYD Tang EV
Cash BYD Tang EV
In the power part, the new Tang EV dual-motor version is equipped with front and rear dual motors with maximum power of 180kW and 200kW, and the cruising range has also been improved. The NEDC cruising range is 615 km (four-wheel drive) and 700 km (two-wheel drive) respectively, which is very obvious compared with the current models (the current models are 505 km and 565 km respectively).
Cash Tang EV interior
BYD Tang DM-i also had a mid-term change, and the shape did not change much, mainly on the front air intake grille, and the internal middle net adopted a scale design.
New Tang DM-i
Cash Tang DM-i
New Tang DM-i
Cash Tang DM-i
In terms of power, the new car will be equipped with BYD DM-i hybrid system, adopting a hybrid system consisting of 1.5T+ motors and lithium iron phosphate batteries, in which the maximum power of the engine is 139 HP and the peak power of the motor is 160 kW.
Second, the ocean network series
Seals/seagulls/sea lions
Aspect: 60,000 yuan mini-car to 250,000 yuan SUV full coverage
The marine life series is mainly based on pure electric power created by E platform 3.0, focusing on selling points such as new face value, new coil efficiency, new intelligence and new experience. Among them, BYD Seal is positioning a medium-sized pure electric car, or benchmarking Tesla Model 3, which is expected to be officially unveiled in the first quarter. Seals are the second model of marine life series after dolphins, and the estimated price will be at the level of 200,000.
dolphin
Seal spy photos
Seal spy photos
In addition to seals, BYD Ocean Series will also have two new cars, Seagull and Sea Lion, which will also be released in the second and third quarters of this year. Among them, Seagull locates A00-class miniature electric vehicles, and the competing products will be cars such as Wuling Hongguang MINI EV and Chery QQ ice cream, and the estimated starting price is about 60,000 yuan.
Chery QQ ice cream
The sea lion is positioned as a medium-sized pure electric SUV, with an estimated starting price of 200,000, and competitors will target Tesla Model Y.. It is reported that this new car will have the opportunity to carry lidar, which is expected to exceed 700km in terms of battery life.
Third, the warship series
Cruiser 05/ destroyer 07/ landing ship
Aspect: brand-new cars, SUVs and MPVs
The warship series is mainly powered by DM-i, and the main selling points are fast, economical, quiet, smooth and green. According to the plan previously announced by BYD officials, the "warship" series of BYD’s "Ocean Net" will launch "destroyers" for positioning cars, "cruisers" for positioning SUV models and "landing ships" for positioning MPV models.
At present, the destroyer 05 has been unveiled, and its positioning is close to that of Qin PLUS. It is expected to be officially launched in the first quarter, offering two cruising ranges of 55km and 120km, of which the 120 km version will also be equipped with fast charging technology, and the price is expected to be between 120,000 and 150,000 yuan.
In addition to destroyer 05, it is reported that BYD will also release destroyer 07 in the fourth quarter of this year, which is close to Han. Judging from the two models of destroyers, the warship series is a bit like a "two-car strategy" with the dynasty series.
The warship series will also launch two SUVs of cruisers, which are expected to be sister models of Song PLUS and Tang. In addition, according to the data, there is also an MPV model named Landing Ship in the warship series, which is expected to be listed in the third quarter of this year and will be compared with the GL8 of Buick. At that time, the models of BYD Ocean Network will be more abundant than the current dynasty series.
In addition, according to the previous news, BYD will also release a high-end model this year with a price range of 500,000-800,000 yuan, and the new car will be classified under a brand-new high-end brand.
Write it at the end
The blade battery completes the distribution, the super hybrid DM-i continues to exert its strength, and BYD’s stamina is still full. Under such a rising trend, BYD’s main task this year is to complete the full roll-out of its product line. At that time, do you think BYD has the opportunity to catch up with Geely, Chang ‘an and Great Wall in total sales through new energy products? Welcome to pay attention to "car territory without borders", leave a message in the comment area below and share your views on BYD.