West Bund Dome Art Center Outdoor Plaza, on November 9, with the opening of the 5th Shanghai International Art Trading Week, the new game "Absolute Zero" under Shanghai enterprise miHoYo unveiled a corner in the form of "Preface · Absolute Zero Special Exhibition".
The game is hailed as the "ninth art", but an art exhibition named after a game is still rare. The reporter saw at the scene that the special art exhibition of this game is themed with "sequence", including artist cooperation installation, graffiti wall, game IP content, and zero small game trial play areas, to build a bridge between games and contemporary art.
Exhibition site, Shi Chenlu, photo
Walking through the exhibition area, Li Zhenyu, producer of Absolute Zone Zero, said that contemporary urban themes and trend culture are areas where domestic games are less involved. "Absolute Zone Zero is the latest action adventure game developed by miHoYo, which is full of life and very cool work. Participate in the’Global Art Field · Art West Bund ‘West Bund ART WEEK series of activities to display game content related to trend art design, hoping to pass on to the outside world – we are not just making games, but also doing culture. We very much hope that with the help of" Absolute Zone Zero ", we will introduce our understanding and creation of trend art to the world, so that the new generation of Chinese favorite trend culture can be seen by more people."
Exhibition poster
Urban themes are close to contemporary life
Since last MaySince the first PV of "Absolute Zero" was released, this new work, which is regarded as the next flagship product of miHoYo, has attracted much attention. After getting the version number last month, "Absolute Zero" started the "second beta" recruitment, moving towards the goal of being launched as soon as possible.
Unlike the founder’s team, "Zero Zone" is the work of a young independent team within miHoYo. Li Zhenyu told reporters that the project has been under development for about three years, and the team has grown from about 10 people at the beginning to more than 300 people at present.
As a 3D action game, "Absolute Zone Zero" integrates trend art into the game’s aesthetics through intense art, conflicting plot and action-packed music. The "Special Exhibition of Absolute Zone Zero" continues the minimalist trend style of the game. In the artist’s collaborative installation area, a new work by Hong Kong-based artist Liu Jianwen "Disorder" is on display. A "Hollow" graffiti wall, dominated by black and orange, is the creation of the Absolute Zone Zero team. It is inspired by the game’s worldview. The world is "empty" due to mysterious supernatural disasters. People restore order and rise to an alternative city. It is dangerous but energetic.
Disorder Art Installation and Graffiti Wall
"We want to present the mental state of contemporary young people and use more life-like content to express a positive attitude towards life." "Absolute Zero" can be regarded as an urban theme game. On the inner wall of the container at the art exhibition site, you can see the trendy cultural elements extracted from the game exploration scene "Liufen Street". Different themes such as poster walls, record walls, TV walls, trendy clothing, movie posters, retro TVs, vinyl records, etc., are displayed, and there are even beverage cans that game characters will "drink", intuitively reflecting the fusion of digital games and trendy culture.
The movie poster wall of the game exploration scene "Liufen Street"
The record wall of the game exploration scene "Liufen Street"
Drink cans that game characters will "drink"
Let high-quality content become a cultural medium
"Every movie poster on the wall is a detail in the game." Li Zhenyu, who has a background in art, pays special attention to game art design. "We hope to create a real sense of life for players in the game, and the story in it seems to be happening around them. At the same time, because the world of Zero is overhead, we can create cultural and artistic creations more freely, and escape the cultural geographical labels in reality."
Each of the movie posters in the game scene is carefully designed, by Shi Chenlu
Each of the movie posters in the game scene is carefully designed, by Shi Chenlu
In Li Zhenyu’s view, the outside world’s perception of Chinese culture still has a stereotypical element, "Let high-quality content become the medium, as long as users like this product, we may combine more traditional Chinese cultural content with trend culture in the future, so that more user experience."
Exhibition site
As games develop in a diverse direction as new cultural products, their connotation and extension continue to expand. Today,The consensus in the industry is that games have been transformed from entertainment products that exist in isolation to "toolboxes" that can provide power to multiple social fields. "In the past, art was always considered to be superior, and how to better integrate art into life is a topic for us Internet technology practitioners. Games are one of the most familiar content carriers for young people. Using games as a carrier to promote and transmit art may be more efficient and more subtly integrated into life than traditional forms in the past," Li Zhenyu said.
Exhibition site
Asked if he felt pressured to shoulder the burden of miHoYo’s next flagship product, the young producer frankly replied: "For a company, whether a product is valued depends on the quality of the product itself. Commercially, there is definitely pressure, but we are more concerned about improving the content and beating ourselves than others. Do the content well, and I think success will follow us."