In 2017, which is about to pass, mobile travel is undoubtedly one of the hottest areas in the Internet market. New models and travel methods continue to emerge, thus covering a wider range of people. At the same time, competition is also becoming increasingly fierce, and users are increasingly concentrating on top applications. Some mobile travel competitors left the competition in tears this year, and the entire market ecosystem is still evolving.
The user usage data disclosed by Autonavi Maps today through its "User Annual Mileage Bill" activity also confirms the popularity of this field. It is reported that in 2017, Autonavi Maps planned for user navigation 124.20 billion times, doubling for many consecutive years, an increase of 114% over 2016, which is equivalent to providing navigation services to users 340 million times a day on average!
In the latest iResearch Mobile App Index, Autonavi Maps ranked 9th.
According to the statistics of iResearch, a well-known data research institution, the number of Autonavi map monthly independent devices has reached 420 million. Since August 2017, Autonavi map, as a representative of mobile travel applications, ranks in the top ten of the national APP list together with WeChat, mobile phone Taobao, QQ, Alipay, Weibo and other applications. Baidu Maps, Didi Chuxing, ofo shared bicycles, Mobike, railway 12306 and other travel applications have also entered the top 100 of the list.
No matter from user usage frequency, third-party statistics, and app store rankings such as the Apple App Store, it can be seen that the Autonavi map has continued to rank as the largest entrance to domestic mobile travel.
"Autonavi Maps has carried out a lot of product iterations in 2017, not only continuing to provide users with more accurate location positioning and navigation planning, but also actively embracing industry trends, providing more intimate and innovative products and services for various groups of people, and launching a one-stop public travel service platform – Easy Travel Platform, covering more different types of travel modes," said Chen Yonghai, vice president of Autonavi Maps.
It is reported that in 2017, on the basis of driving and bus route planning, Autonavi map upgraded or added many new functions such as walking navigation, cycling navigation, running mode, team travel, etc.; for 30 million truck drivers, professional truck navigation that can intelligently avoid routes such as weight restrictions and travel restrictions; for people with disabilities, the elderly, pregnant women and other mobility-impaired people, the label of subway barrier-free elevators and other facilities in many cities was launched; in many well-known scenic spots, tourist routes, voice guides, guides and other smart scenic spot services were launched. In 2017, 3.43 million users reported traffic events through Autonavi maps, which helped hundreds of millions of people learn about congestion and accidents in advance, plan more reasonable routes, and save travel time.
In July 2017, Autonavi Map also launched a one-stop public travel platform – the Easy Travel Platform, which connected to many travel service providers such as Didi Chuxing, Shenzhou Special Car, Shouqi Car, Cao Cao Special Car, Mobike, ofo, Flying Pig, etc., which can be presented on all major platforms with one click. Not only does it provide users with more different travel methods and bring great convenience, but also brings huge entrance and traffic value to major travel APPs. In the past eleven years, Didi’s orders on the Easy Travel platform alone have increased by 131%.
Note: Autonavi map is easy to take screenshots, which can be presented on all major platforms with one click, including online car-hailing provided by Didi, Shenzhou and other companies and shared bicycles provided by Mobike and ofo.
Analysts point out that Autonavi Maps is aiming to become the infrastructure of the transportation industry, that is, the "water and electricity coal" of the transportation industry. In addition to serving ordinary users and bringing traffic to travel service providers, Autonavi Maps also provides map location-based services for more than 300,000 mobile applications through open APIs, map navigation services for almost all mainstream car brands, and smart transportation services for traffic management departments in more than 100 cities.
"Looking forward to 2018, Autonavi Maps will better connect users, travel service providers, and management departments, and create a one-stop public travel service platform combined with cloud through big data and artificial intelligence, empowering the entire travel industry to achieve the best user experience, the best efficiency of travel service providers, and the best scheduling of management departments," said Liu Zhenfei, president of Autonavi Group.