Recently, Nanjing Iveco’s September market sales record has been freshly released. In September, the sales volume of the whole month increased by 16.1% year-on-year; among them, the sales of Wolfson increased by 3.6% year-on-year, and the sales of New Pride increased by 33.8% year-on-year. It is understood that the sales of the Iveco brand increased by 23.4% year-on-year from April to September. In the case that the automobile industry has not yet fully emerged from the sales haze, the sales of Nanjing Iveco continued to rise, with booming production and sales. It showed a double-digit growth trend for 6 consecutive months, which is commendable!
Nanjing Iveco, whose sales volume has repeatedly hit new highs, has interpreted the responsibility of China’s light commercial vehicle leader with practical actions. During the epidemic, Nanjing Iveco produced more than 500 negative pressure ambulances to help the front-line anti-epidemic work and fully protect the demand for vehicles in the epidemic area. This move has been recognized by the automotive industry and all sectors of society. In the recent China Auto Corporate Social Responsibility and China Auto War "Epidemic" Hero Spectrum event, Iveco Ou Sheng negative pressure ambulance won the product group excellent battle "epidemic" product award; at the same time, Iveco’s sales staff also won the title of hero of the character group battle "epidemic".
As a car company, ensuring product quality and being responsible to users is also the duty of fulfilling social responsibility. In order to better understand the actual needs of users, Nanjing Iveco conducts user research and continuously improves product performance and services based on user feedback. In last month’s "Search for the First Spokesperson" competition hosted by First Commercial Vehicle Network, Iveco Yangzhou user Pan Cong won the title of "The First Spokesperson of Multifunctional Transportation". He said: "With the blessing of Iveco, the transportation road has become much easier." This is perhaps the most valuable recognition Nanjing Iveco has received from users.
In addition to actively practicing corporate social responsibility and continuously creating high-quality products, Nanjing IVECO also takes the customer as the center, innovates the marketing model, and constantly seeks new breakthroughs.
Online, Nanjing IVECO responded in a timely manner, innovating cloud car exhibitions, cloud live broadcasts, and various online activities to maintain touch and communication with users; on the basis of the existing double micro shake, major short video platforms, e-commerce platforms, and dealer store networks and other channels touchpoint, this year has launched brand live broadcast and dealer live broadcast business, pre-embedded the entrance of mutual drainage, to achieve double harvest of traffic and sales; launched 360 ° panoramic car viewing service, immersive experience of IVECO’s charm; online "digital exhibition hall", allowing users to stay at home to understand the model, the brand appears more temperature and human touch.
Offline, Nanjing IVECO joined forces with JD.com Logistics and China Automotive Brothers to integrate people, vehicles and goods resources to create a new business cooperation chain that integrates online supply, product output, offline activities and customized services. It made stunning appearances at industry fairs, new energy exhibitions and major regional exhibitions, playing a positive role in branding and popularity expansion.
Only by grasping the market trend can we be invincible in the market. The trend of the future light passenger market towards high-end and intelligent development will not change, and in this process, all kinds of special vehicles may have more market space. Nanjing IVECO aims at the market opportunity and has developed more product portfolios, such as special chassis for ambulances, special configuration models for epidemic prevention purposes, large-load logistics, multi-zone independent temperature control, refrigerated models, buses with operating qualifications, etc., are all ready on the "shelf". In the future, Nanjing IVECO will layout the intelligent and networked vehicles, and combine the vehicles with the application scenarios of customers, so that IVECO Wolfson can truly become a "good partner who understands you".
This year, Nanjing IVECO will also launch the IVECO Wolfson 2021 series of products. The IVECO Wolfson 2021 fully covers the passenger and cargo dual-use, business travel commuting, logistics and transportation and special modification markets, and has been innovated and upgraded in terms of shape and configuration. On the basis of both internal and external repairs, it is more beautiful, more comfortable and smarter, and also provides users with richer choices. The superposition of many blockbuster models is expected to become a strong boost for Nanjing IVECO’s sales to reach a new level.