On July 27, Dongfeng Peugeot’s new generation 408 officially opened for pre-sale, with a pre-sale price of 10.57-12 1,700 yuan, which will be officially listed at the end of August.
Pre-sale price
Dongfeng Peugeot’s new 408 is the first model in the domestic market to carry the new Lion logo after the Peugeot brand rejuvenation. It adopts Peugeot’s latest family design. Under the premise of striving to further meet the needs and preferences of Chinese consumers, it also interprets the brand value of Peugeot’s "beauty, movement and texture". A few years ago, Peugeot 408 was not only the absolute main force of the Peugeot brand, but also a new force in the A + class car market. It is reasonable to choose this car as the beginning of the "new era".
New 408
Dongfeng Peugeot’s new 408 adheres to the design language of "Lion Soul Aesthetics". The star-moving dot-matrix grille on the front face of the vehicle shows a gradual change in the orderly arrangement of dot-matrix, which naturally locks the visual focus on the new sharp shield-shaped lion logo. From the side, the overall line of the new car is almost the same as the previous generation product. The waist line runs through from the front to the tail. With the rib line design on the door and the 17-inch double five-spoke diamond-cut rim, the sports attributes are improved to a certain extent. The length, width and height of the new car are 4750mm/1820mm/1488mm respectively, and the wheelbase is 2730mm. In the rear part of the car, the contour of the lion claw LED taillight is integrated with the side line of the car, and the blackened decorative panel forms a visual effect that runs through Inside the tail light group, the three light strip design has a clear and transparent visual effect after lighting, which well creates a sense of technology and movement, showing a high enough recognition.
New 408
New 408
The center console of the new car adopts a layered design concept, which divides the driver’s line of sight and control area into two, providing the driver with a true driving experience of "keeping your hands on the plate and your eyes on the road". In addition, the center console surface also greatly expands the visual width of the vehicle interior through the misalignment of horizontal line elements. The new 408 will be equipped with a 12-inch LCD combination instrument panel and a 10-inch intelligent high definition touch screen as standard in the whole system. In terms of intelligent configuration, the new 408 is equipped with Dongfeng Peugeot Blue-i 3.0 intelligent network system. In terms of configuration, the new 408 is equipped with a body stability control system, reversing images, and fixed speed cruise functions.
Interior
The new 408 is equipped with a 1.6T turbocharged direct injection engine, which is matched with an Aisin 6-speed manual transmission. At present, the official has not officially announced the detailed parameters of the power system. As a reference, the 1.6T engine of the current 408 model has a maximum power of 170Ps and a maximum torque of 250N · m.
Dongfeng Peugeot’s new 408 is positioned as a "new French high-quality sedan", hoping to fully meet the user requests of second- and third-tier cities with the three core product forces of "Lion Soul Aesthetics, Quality Large Space, and Dynamic Driving Fun", and strive to become the rigid demand of urban working families or the preferred model for upgrading. (Dongfeng Peugeot, for pictures)