Recently, Deep Blue Automobile announced the end point delivery data in January 2023. The delivery volume of its first car SL03 reached 6,137 units, ranking No. 2 in the total delivery list of new car-making forces, and lagging behind the first NIO with only 179 units. This is the status of Deep Blue industry once again after becoming the fastest new energy brand in China to achieve delivery exceeding 10,000 units in December last year. This will undoubtedly break the existing pattern of new car-making forces and further consolidate the industry status of Deep Blue as a "top player".
Let young people play "High" and promote the continued popularity of SL03
Deep Blue is a generation Z crowd, as its first strategic model, SL03 uses the market’s scarce pure electric + rear-drive structure combination, which allows the lower limit of driving pleasure to be above the upper limit of the same class of cars.
At the same time, the SL03 is also equipped with a new energy and electrification solution "The Force Electric". "The Force Electric" includes the Force Supercentralized Electric Drive and the Force Intelligent Range Extension, with over 181 patented technologies, 95% of the industry’s highest efficiency electric drive assembly, 1200km long battery life, and the industry’s first low-temperature pulse heating technology. The blessing of a series of leading technologies not only brings surging performance and full driving fun, but also brings low energy consumption, allowing young people to use less electricity, run faster, drive better, and play higher.
"Play" with young people and open up the dark blue imagination space
Deep Blue’s "user-centricity" is not only reflected in product and technology research and development, but all its marketing activities and channel construction are also centered around young people. The goal is to "play" with them and subtly convey the advantages of products and brands, thereby opening up their imagination of Deep Blue.
Last year, Deep Blue teamed up with countless sci-fi masterpieces "The Three-Body Problem" to provide young people with exciting stories. At the same time, it also launched videos such as "Luo Ji Reports the Crime, the Police are Hard to Breach" and "Congratulations to Mr. Luo Ji, the Wall Facer, for his new car!" These videos not only bring joy to young people, but also imprint the performance characteristics of SL03 into their hearts.
Before and after the Spring Festival, Deep Blue also held activities such as "Extreme -30 ° Uninterrupted Power Scene Experience", "Uninterrupted Power Hot Pot Night" and New Year’s Party. At the same time, it also joined hands with "Fashion Elf" Prince Ziwen and "All-round Youth" Liu Wei to open the central axis of the capital to find the New Year’s flavor. These activities attracted a large number of young people to participate, so that Deep Blue not only showed the infinite possibilities brought by "Force Electric" technology to life, but also listened to the truest "voice" of young people.
"Direct connection" with young people to help "Deep Blue Speed"
Activities that let young people play with high-end products and touch the "hearts" of young people… These achievements are also due to the new model of "direct connection" with users. Unlike traditional car brands, Deep Blue has abandoned the traditional marketing model of dealers as a bridge since its establishment, and instead switched to a new system of "online and offline integration, direct connection, direct collection of car models, and consistent prices" to directly contact users, communicate with users, and serve users. Listen to the truest demands of young people in "direct connection".
Moreover, unlike other new car-making forces that "start from scratch", Deep Blue relies on Changan’s strong dealer system. While building its own direct sales channels, it absorbs investors who agree with Deep Blue’s culture and philosophy in Changan Automobile System to jointly build end users touchpoints and better "direct connection" with young people. Under this model, SL03 has been listed for only one month, and 450 order centers have been built. By the end of last year, the number of order centers has increased to 570, covering 218 cities across the country. Such channel expansion speed is also an important guarantee for "Deep Blue Speed". Moreover, in January, Deep Blue also launched the Spring Festival non-closing event.
Car review
The beautiful conclusion in December last year and the successful start of January this year show that Deep Blue has been galloping on the right path. In 2023, Deep Blue’s second strategic model and first SUV product S7 will be officially launched, and the channel construction will be further accelerated, which will bring a more perfect travel experience to young consumers. On this basis, it is believed that the "Deep Blue Speed" will continue in the future, and its status as a "leading player" will continue to be consolidated.