After the listing of Qin PLUS DM-i, BYD "Dynasty Family" ushered in another new car equipped with BYD super hybrid system.
On March 25th, BYD Song PLUS DM-i was officially launched. The new car was launched in two versions, 51km and 110km, with a subsidized price of 146,800-169,800 yuan.
It is reported that this model will only be sold in BYD’s e-network channel.
Song PLUS DM-i, which is positioned in the B-class SUV, is the third model blessed by BYD DM-i super hybrid technology. Its appearance also fills the gap between Song Pro and Tang, enabling BYD to meet the needs of more subdivided SUV market models.
The biggest feature of the new car is the brand-new powertrain system. Thanks to the new technology, BYD has achieved the same price level of hybrid vehicles as fuel vehicles.
Compared with the traditional plug-in hybrid system, the biggest progress of DM-i is to make the driving experience of hybrid cars more like trams. This system adopts Xiaoyun-Plug-in special 1.5L high-efficiency engine matching EHS electric hybrid system, which can output the maximum comprehensive power of 173kW, and at the same time, the fuel consumption can be controlled at 4.4L/100km in the state of power loss, which is more energy-saving than the fuel vehicle of the same class.
As for the design, the change of the Song PLUS DM-i is not so great. On the basis of continuing the design style of the fuel version, it has added the exclusive design of new energy, such as the unique large mouth grille with the "dragon beard" shape of Chinese homology, which makes the front face full of tension. The interior adopts the exclusive eclipse blue+sky gray color matching, which is fresh and concise, and also conforms to the environmental protection concept of new energy.
As for the configuration, the independent brand represented by BYD is really not afraid of anyone. DiLink3.0 intelligent network connection system, 12.8-inch 8-core adaptive rotating suspension Pad, NFC car key, Dirac intelligent music cockpit, ACC adaptive cruise system, lane departure warning and other intelligent configurations and active and passive safety configurations are readily available.
It can be said that Song PLUS DM-i almost meets the vast majority of consumers’ needs at this price.
As an important member of BYD’s "dynasty family", Song PLUS DM-i seems to be less concerned than Qin PLUS DM-i before, but compared with Qin PLUS DM-i in a more competitive environment, the market performance of Song PLUS DM-i is more likely to determine whether the dream of BYD’s dynasty can go further.
In the past 2020, the market share of SUV reached 46.4%, which was only 1.6 percentage points lower than that of car sales.
In addition, the market share of domestic SUVs and joint venture SUVs has also turned over for the first time, with domestic SUVs reaching 47.8%, exceeding the mainstream joint venture SUVs’ 40.3%.
All kinds of data prove that SUV is still the key market for independent brands to achieve sales breakthrough. Therefore, once Song PLUS DM-i sells well, it will bring more to BYD.
It is reported that this year, BYD will attack the compact car, compact SUV and medium-sized SUV markets with three super hybrid models: Qin Plus DM-I, Song Plus DM-I and Tang DM-I respectively.