作者： admin

Since 2009, China has surpassed the United States to become the world’s largest automobile producer and consumer market. In the following ten years, China’s automobile market has undergone earth-shaking changes, from the initial "market for technology" to "overtaking by changing lanes" under the wave of electrification. Of course, "lane-changing overtaking" can’t just be said by mouth, but it should be realized through the core technology of completely independent new energy vehicles. At the same time, it is necessary to be able to independently produce world-class high-quality new energy vehicles in order to realize the real "lane-changing overtaking".

Looking at the current independent brands, it is obviously BYD, the new energy leader, who is most likely to achieve "overtaking in different lanes". Especially since its flagship model "Han" came out, its sales volume has exceeded 10,000 for several months in a row, and it has become the benchmark product of China brand medium and large cars. In the fierce competition market, why BYD Han can achieve excellent results, the super-high product quality is definitely the core factor. In March, 2021, BYD held the activity of "Tempering-BYD’s Quality Journey", which made us really see BYD’s quality standards and intentions.

Safety is the core, and BYD Han was tempered like this.

There is a popular saying in the automobile circle: making cars that are not aimed at safety is hooliganism. BYD has always spared no effort in terms of safety. As the flagship model of BYD, Han has become an "industry leader" in the safety field.

It is understood that in the process of vehicle development, BYD has carried out a large number of simulation designs for safety, and simulated the passive safety of the whole vehicle, system, subsystem and parts in the event of collision through mathematical models. In order to reach the safety level defined in the planning, Han adopted a high-safety car body, in which 43 pieces of military-grade thermoformed steel were used, and BYD Han used 97kg of thermoformed steel in body-in-white, which not only ranked first among China brand mass-produced cars, but also nearly twice as much as the second one, creating "invisible" protection and safer driving experience for consumers.

the Han Dynasty/the Han nationality/Chinese (language)/man

There is a saying that what you get from the paper is shallow. For car safety, nothing is more convincing than a crash test. The vehicle collision laboratory built by BYD with huge investment can not only carry out basic frontal, offset and side collision tests, but also carry out frontal 40% overlapping deformable rigid barrier collision, frontal 25% overlapping rigid barrier collision, rear-end collision, tumbling and column collision, and even real collision between two vehicles at high speed. It is one of the most advanced vehicle safety collision laboratories in the world.

The outstanding collision laboratory, to a great extent, represents BYD’s extra care in safety. In addition to the common crash tests such as frontal, side and rear-end collision before listing, Han also conducted more stringent and complicated safety tests for the complexity of road traffic and the characteristics of new energy vehicles, such as frontal collision with a top speed of 120km/h and ultra-difficult small offset collision, so as to ensure the safety of users in extreme traffic accidents to the maximum extent.

Of course, for new energy vehicles, in addition to the safety of vehicles, battery safety is the focus of everyone’s attention. For this reason, BYD has launched a blade battery. In this activity, the acupuncture test was displayed on the spot. Compared with the ternary lithium battery, it exploded and caught fire instantly after puncture, and the blade battery completed the puncture test steadily, which showed us BYD’s strength in leading the global power battery safety to a new height.

Besides safety, BYD Han’s high quality is reflected in its high reliability and long life. When we walked into BYD Parts Testing Center, there were a series of test stands, such as steering system laboratory, suspension system durability test platform, vehicle four-column test bench and environmental warehouse, MAST multi-axis simulation vibration test bench, 24-channel road simulation test bench, etc. The repeated tests made BYD Han more reliable. Not only that, BYD Han has to complete the "three highs" test in a harsh and extreme environment, and run on real roads in Heilongjiang, Tibet, Hainan Island and other places in the country through the team’s self-driving mode, which makes BYD dare to target the life of the whole vehicle at 600,000 kilometers, which is twice as much as that of the same class.

The sales volume is only the beginning, and BYD Han leads the brand upward.

As mentioned above, BYD Han has sold more than 10,000 cars for several months in a row, and in terms of sales volume, it is second only to the "Three Musketeers" (Audi A6L (parameter picture), Mercedes-Benz E-Class, BMW 5 Series) models with a monthly sales volume of 10,000, which is far away from other competitors. As the only new energy vehicle with a monthly sales of over 10,000 yuan in the current medium and large car market, Han can be said to have achieved a milestone breakthrough, marking the official entry of China brand into the same class car head camp.

Byd Han, as a heavyweight model of BYD for ten years, has a more important significance besides sales volume, which is to lead the brand upward and lead its own brand to hit the high-end market. When it comes to the upward trend of China’s automobile brand, behind it is the upward trend of technology. As BYD’s flagship model, Han has 12 best in the world and 9 best in China, setting a benchmark for the safety, performance and luxury of new energy vehicles. It can be said that with strong technical strength, Han has subverted consumers’ cognition of the mid-to-high-end car market, and made a solid step on the road to the breakthrough of China brand cars.

When major car companies are still simply pursuing single indicators such as battery life, BYD Han, which integrates the world’s leading hard-core technology, has set a new benchmark for the new energy industry. Byd Han’s strong product strength in performance, safety, luxury, design and other aspects has established the identity of the flagship model and made people see the powerful strength of the current China automobile brand.

In addition, the appearance of BYD Han not only created a new standard of global new energy vehicle technology and quality, but also rewritten the market structure of new energy vehicles and traditional fuel luxury vehicles. As the saying goes: hearing is empty, seeing is believing. Through the activity of "Quality Journey of BYD", we can see BYD’s focus on quality, and it is this focus that enables it to always lead the new energy market. Nowadays, with the arrival of the stock era, super-high quality is the first factor to impress consumers, which also gives us reason to believe that BYD will create more brilliant achievements in the future.

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Tiggo 9 is a medium-sized SUV owned by Chery Automobile, and its design is full of strength and movement. The front face adopts a large-area air intake grille design, with sharp headlights and fog lights, showing a strong sense of strength and domineering. The body lines are smooth and the overall style is fashionable, which shows the high-end positioning of Tiggo 9. At the same time, the Tiggo 9 also adopts a sporty front bumper and side skirt design to make the whole car look more dynamic. The side lines of the car body are simple and smooth, and the roof lines are tilted backwards, creating a more sporty atmosphere. The tail design is also very exquisite, with through taillights and exhaust layout of four sides, which makes the whole tail look more dynamic. In a word, the design of Tiggo 9 is fashionable and atmospheric, with smooth lines, full of strength and movement, and it is an excellent medium-sized SUV.

Tiggo 9 is a medium-sized SUV with a body size of 4820*1930*1710mm, a wheelbase of 2820mm, a front track of 1638mm and a rear track of 1641mm. The lines on the side of the car are smooth, simple and powerful, showing the steady atmosphere of Tiggo 9. The front and rear tyre size are both 245/50 R20, and the rim design is fashionable and the overall shape is very harmonious. The combination of the body size and wheelbase of this model makes the interior space spacious and comfortable, which can meet the comfort needs of passengers. At the same time, the front and rear tyre size are consistent, which improves the stability and handling of the vehicle.

The interior design of Tiggo 9 is simple and atmospheric, with high-quality materials and fine workmanship. The steering wheel is made of leather, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen size is 12.3 inches, which supports voice recognition control system, including multimedia, navigation, telephone, air conditioning and skylight. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for connecting mobile phones for charging. The front seats also have heating and ventilation functions, and can realize electric memory adjustment. The main driver’s seat supports four-way adjustment of front and rear, backrest, height and lumbar support, while the co-driver’s seat supports front and rear and backrest adjustment. The rear seats can be laid down in proportion, which increases the flexibility of space.

The Tiggo 9 is equipped with a 2.0T 261 horsepower L4 engine, with a maximum power of 192kW and a maximum torque of 400 N m. With the 8-speed automatic manual transmission, it provides excellent power performance and comfortable driving experience for drivers. This engine has the characteristics of efficient combustion and low fuel consumption, allowing drivers to enjoy strong power while saving fuel costs. At the same time, the reliability and durability of the engine have also been fully guaranteed, providing long-term use guarantee for car owners.

In the word-of-mouth of car home car owners, he mentioned his test drive experience of Tiggo 9 and the process of car purchase decision. After the test drive, he was very satisfied with the domineering appearance, large air conditioner, 20-inch wheels, Michelin tires, on-call power, smooth driving, comfort, fine interior, 8155 chip, fast response of large screen and full voice control of the Tiggo 9. He said that although his family insisted on changing the joint venture car, he still decided to stick to his choice and carry the car behind his family’s back. This fully proves that the outstanding performance of Tiggo 9 has left a deep impression on consumers. For the excellent performance and quality of Tiggo 9, we can see that consumers are more and more inclined to choose domestic brands, and I believe that Tiggo 9 will become the first choice for more consumers in the future.

Wen | Hunting Cloud Network Fei Wang

The Spring Festival of the Year of the Tiger is coming to an end, and Internet companies are scrambling to stage the drama of layoffs.

Recently, there are rumors that Xiaomi plans to lay off 10% of employees, and HR has already started an interview. Live a "radish squat" game.

Regarding the news of layoffs, Xiaomi responded urgently that there have been no layoffs in Xiaomi’s entrepreneurship, and at present, there are more than 4,000 hot jobs in Xiaomi that are still recruiting talents. Xiaomi welcomes outstanding talents to join.

In addition to the "layoffs" storm, the departure of Li Weixing, an employee of Xiaomi No.12, was also revealed.

According to Sina Technology, Li Weixing, a member of Xiaomi’s founding team and former vice chairman and secretary general of Xiaomi Technical Committee, left his post. Li Weixing is Xiaomi’s No.12 employee. On April 6, 2010, when Xiaomi Company was founded, Li Weixing was among the 13 people who drank millet porridge with Lei Jun.. He was in charge of MIUI development in the early days and then transferred to the technical committee.

At present, Li Weixing has left Xiaomi, and the specific reason for leaving is unknown.

"Layoff" began at the end of last year, and Xiaomi has good products and fish or is the first wave.

According to the report of Whip Cowboy, at the end of last year, Xiaomi experienced a wave of layoffs, and the department involved was Xiaomi Youpin. A person familiar with the matter said: "Because of the overlapping business, people who had good products and passed Xiaomi at the end of last year were laid off."

On January 17 this year, Xiaomi Youpin Youyu officially announced that due to business adjustment, Youpin Youyu will terminate its operation at 10: 00 on March 17, 2022, when users will not be able to access Youpin Youyu App and applets.

In addition, it was mentioned in the report of the whip ox that as early as last December, Xiaomi employees had to know the news that the company was going to "lay off employees". "The leaders of all departments are forced to assign 10% performance C indicators. Xiaomi’s assessment performance for employees is divided into three levels: A, B and C. Employees who get C mean to be interviewed by HR and may be laid off. "

The above-mentioned employees said, "Xiaomi has always had the tradition of’ elimination at the end’, but in the past, resigned employees topped the number of places eliminated at the end, but this wave was officially filed. In the second year, it was this wave (the person with performance appraisal C) that was laid off first. " According to the employee, "some old or redundant departments in the direction of the Internet, such as the information technology department, have been laid off more, while some departments with good benefits, few people or new ones have laid off fewer employees or even no employees, that is, they have not been assigned the index of C."

As a result, after the news of Xiaomi’s layoffs broke out, some relevant personnel of Xiaomi’s mobile phone products department said that they had not heard the news of layoffs and there was no layoffs in their team. Not only that, Xiaomi’s former employees recently received a text message saying: Xiaomi’s door is always open, welcome to join Xiaomi again.

As for who will be laid off, according to the above-mentioned employees, "there are two different views on the criteria for layoffs this time. One is to lay off the grassroots who do things. For example, he heard that there is a department with five people and four leaders, and the only one who works has been laid off. Another way of saying it is specifically for the middle-level people who are not qualified to fish.’ There are two middle-level leaders in our next-door department who left at the end of last year. I wonder if they were laid off.’ "

Coincidentally, on January 29 this year, there was just a personnel change inside Xiaomi Company: Chang Cheng, the group vice president and general manager of Xiaomi’s mobile phone products department, left for personal reasons; Shang Jin, former vice president of Xiaomi Group and general manager of China New Retail Department, also left for personal reasons.

It should be noted that Xiaomi mentioned in the above response that "4,000 hot jobs are still recruiting talents", which is easily reminiscent of Xiaomi’s car-making project.

Since the announcement of building a car in March last year, Xiaomi began to recruit talents in the fields of vehicle and autonomous driving. At the end of July last year, Xiaomi released 120 jobs in two days, mainly in the field of complete vehicles.

According to the salary announced by Xiaomi, the monthly salary of its recruitment position is between 20 and 60 K, with 14 salaries. The treatment is much higher than that of a group of new car-making forces.

In September, 2021, it was reported that Xiaomi would hold an extraordinary general meeting of shareholders on October 25th to approve the adoption of Xiaomi EV’s equity incentive plan. The authorized limit of the plan is 1 billion shares, accounting for 10% of the total issued shares.

Coincidentally, at almost the same time, Yu Liguo, president of Yuanji Fox Automobile, joined Xiaomi. Only for various reasons, the news was not officially announced until January 14 this year. Xiaomi announced on the same day that he appointed Yu Liguo as the vice president of Xiaomi Automobile and the political commissar of Xiaomi Automobile Beijing Headquarters, responsible for coordinating the comprehensive management of Xiaomi Automobile, the promotion of special business and the organization and talent construction of Xiaomi Automobile Beijing Headquarters.

"Changes in operating conditions": the market share returned to the third place, and "high-end+car-making" burned money at both ends.

Regarding the news of "layoffs", some relevant personnel said that Xiaomi did not reduce the dismissal of employees because of changes in business conditions, but it was eliminated because of the mismatch of employees’ business capabilities.

The above-mentioned "changes in operating conditions" may be related to the sluggish share price of Xiaomi, or it may be related to high-end and "burning money" in making cars.

Relevant information shows that Xiaomi Group landed on the Hong Kong Stock Exchange on July 9, 2018, with an issue price of HK$ 17/share, but it broke when it went public. On September 2, 2019, Xiaomi Group’s share price once fell to the lowest point of HK$ 8.28/share. On the day of listing, Lei Jun once boasted to double the share price of investors who bought Xiaomi on the day of listing. Until January 4, 2021, Xiaomi’s share price closed at HK$ 34/share, and finally realized the promise of doubling IPO investors.

In the second quarter of 2021, Xiaomi’s mobile phone shipments ranked second in the world for the first time. However, the good times did not last long. According to the report of Canalys, a market research organization, the global market share of Xiaomi mobile phone was 14% in the third quarter of last year, which was not as good as Apple’s 15% market share, ranking third, and even lost the first position in Europe, Russia, Southeast Asia and other markets in one fell swoop.

Due to the combination of various factors, Xiaomi’s share price suffered a "five-day losing streak" before the Spring Festival, and even "Xiaomi broke again" was listed on Weibo Hot Search.

Up to now, Xiaomi’s share price is HK$ 16.28 per share, which is 54.65% lower than the high of HK$ 35.90 on January 5, 2021. The market value is HK$ 407.1 billion, and the evaporation at a higher point exceeds HK$ 490 billion.

"High-end" refers to the high-end strategy of Xiaomi announced by Lei Jun on February 8 this year: "The high-end road is the only way for Xiaomi’s growth, and it is also the battle of life and death for Xiaomi’s development. We will unswervingly implement the high-end strategy."

Lei Jun said: "The high-end road cannot be achieved overnight. We must insist that Qingshan will not relax, maintain long-term strategic strength and continuous investment, and resolutely implement the’ 100 billion in five years’ R&D plan."

However, a data from HCR Huichen shows that in 2021, the share of domestic high-end smartphones (models with a price of more than 5,000 yuan) reached 74.26%, while Huawei still maintained a market share of 17.82% after two years of shortage, and Xiaomi was even less than a fraction of Huawei’s mobile phone share, only 2.97%.

Building a car is a big event that is almost "well known" since Xiaomi officially announced in March 2021.

On March 30, 2021, Xiaomi Group announced that the board of directors of the company had officially approved the establishment of the smart electric vehicle business, with an initial investment of 10 billion yuan. It is estimated that the investment in the next 10 years will reach 10 billion US dollars (about 65.6 billion yuan).

At the press conference that night, Lei Jun claimed that he was willing to put all his reputation in life and personally lead the team to fight for Xiaomi Automobile! Lei Jun is even more heroic and said, "We can afford it" (the bottom spirit may come from the total cash reserve of over 100 billion yuan mentioned in Xiaomi’s annual report of the previous fiscal year).

It is roughly estimated that Xiaomi needs to be "high-end+car-making" within ten years, and the total cost is about 265.6 billion yuan.

However, Xiaomi’s "building a car" seems to have closed the "open source" door of external financing blood transfusion from the beginning. According to the relevant report of Tencent News "Qianwang", "In the past (around March 2021), a large number of friends in the investment circle asked Lei Jun whether there were investment opportunities, but they were all declined, because only when the car and Xiaomi mobile phone were fully connected could the business be done well."

Sales declined, the stock price was depressed, and "high-end+car-making" was another golden beast. In addition to "open source", Xiaomi seems to be able to "cut down" only through the veiled "elimination".