If a national treasure can talk, be a good woman and have a good jade phoenix: the legendary story of the eastern goddess of war three thousand years ago.

CCTV News:Her identity is better than Yang Guifei, her talent is better than Wu Zetian, and her martial arts is better than Mulan. She can be good at fighting and proficient in divination; She has been through many battles all her life and never lost, but such a person has been buried in the dust of history for more than 3000 years. Oracle Bone Inscriptions’s words show us an oriental goddess of war — — The queen of Wu Ding has a good wife. She and Wu Ding performed a romantic love story, and at the same time described the prosperous times of Wu Ding. Because of too few written records, the legendary story of women and men has become a mystery for thousands of years.

In the program "National Treasures", actress Tamia Liu plays the role of Fu Hao.

In "National Treasures", actress Tamia Liu plays the role of Fu Hao and tells the story of this legendary woman.

Yin Qi is a descendant of phoenix, and Yin Shang is a man’s world.

As a diligent and enlightened monarch in the middle of Shang Dynasty, Wu Ding’s era was called "Wu Ding Zhongxing". As a queen and a female general, it is no exaggeration to say that Muhao has taken on the cause of home and country with wisdom and strength, laid down half of the country and won the respect of all.

In life, she gave birth to children for Wu Ding. As a wife and mother, she is as warm as jade. A double-faced beauty who loves both arms and red makeup is a model of perfect women. It is this identity of lover, bosom friend and comrade-in-arms that when Fu Hao died at the age of thirty-three, Wu Ding was so sad that he buried her near the palace where he worked, and built a memorial hall on the tomb, Mother Xinzong, for himself and future generations to remember and worship. The descendants and other clans also buried a lot of heavy objects for her, even with the currency at that time, more than 6,800 seashells. Such rich funerary objects have left us with extremely rich cultural heritage. By coincidence, the tomb of Fu Hao is outside the tomb area, and it has become the only royal tomb of Shang Dynasty that can be completely preserved in Yin Ruins.

 Fuhao tomb site

The funerary objects in the Muhao Tomb are very rich, including 755 jade articles, 499 bone pieces, bronze mirrors, bone combs, exquisite ivory cups, bone carving knives, turquoise, malachite, agate beads and many small and lovely stone tools. We seem to see a woman who loves beauty and pays attention to the quality of life, elegant and graceful.

Numerous funerary objects in fuhao tomb

Numerous funerary objects in fuhao tomb

Among the many funerary jade articles unearthed from Fu Hao Tomb in Yin Ruins, Fu Hao Yu Feng is very representative. There are many legends and records of totems in Shang Dynasty, both in historical books and in Oracle Bone Inscriptions, and most of their contents are related to the business of Xuanniao. Xuanniao is a mythical bird in ancient China myths and legends, from which the representative significance of Yufeng can be seen.

Fu Hao Yu Feng’s smooth lines, charming charm, sideways looking back and turning to her posture may be the favorite items of the queen Fu Hao of Shang King Wuding before her death. Many jade dragons have been unearthed from the tomb of Fu Hao in Yin Ruins, and Yufeng is the only one. Perhaps it was because Fu Hao was the most famous woman at that time.

Fu Hao Yu feng

"National Treasure Archives" was also broadcast.

"National Treasure Archives" has also broadcast the cultural relics unearthed in the tomb of Fu Hao.

As the favorite wife of Shang King, it’s probably not surprising to own these ornaments. Surprisingly, there are a number of funerary objects in the Muhao Tomb that the empresses of past dynasties didn’t have: hundreds of bronze weapons and a series of bronze ritual vessels. The most striking thing is this big cymbal, which symbolizes the military power of the country, with a good inscription. The queen is not a weak woman living in the harem. She is a woman who participates in state affairs, has a place in a patriarchal society and speaks with strength. Fu Hao was good at fighting before her death, often presided over various large-scale sacrifices, had her own fief, was economically independent, and also paid tribute to the Shang royal family.

Weapons buried in the tomb of a good woman

Weapons buried in the tomb of a good woman

Weapons buried in the tomb of a good woman

Bronze weapons buried in the tomb of a good woman

Buried in the tomb of a good woman

Bronze sacrificial vessels buried in the tomb of a good woman

 A symbol of the country's military power, the inscription is good for women.

 A symbol of the country’s military power, the inscription is good for women.

 Even in the more than 10,000 pieces of Oracle bones unearthed from Yin Ruins in Anyang, she was mentioned more than 200 times, including her campaign, childbirth, illness, and even asking how she was after her death.

 

Speaking of women’s good Oracle bone tablets

More than 6,800 seashells were used as funerary objects for women.

 

Rich words and relics make us have the honor to know such a legendary woman more than 3,000 years ago. The good jade phoenix is just like her beautiful charm, fixed on the historical landscape and admired by future generations.

Tip: the origin of the dark bird business

According to Historical Records, Xia is a descendant of the dragon, and Yin Qi, who helped Dayu control the water, is a descendant of Feng. Judie, Yin Qi’s mother, ate the eggs of a mysterious bird (that is, a phoenix) while taking a bath outdoors, and got pregnant and gave birth to a contract, that is, the so-called "mysterious bird was born in heaven". When she grew up, she helped Dayu to control water, and later became the ancestor of Yin Shang, so the Yin people claimed to be the descendants of the phoenix. At the beginning of this article, "Yin Qi is the descendants of the phoenix" came from this. Yin Shang believed in mysterious birds, so there were many ever-changing phoenix patterns cast on the bronzes of Shang Dynasty.

Strawberry 99, honeydew melon fake import … What pits are there on the road of "fruit freedom"

  Fruits with rich categories and good quality have now become an indispensable part of people’s diet. However, the reporter’s investigation found that some unscrupulous merchants turned their minds to the field of fruit sales and made profits through over-packaging and poor information. Insiders suggest that more diversified supervision and management measures should be adopted to protect the legitimate rights and interests of consumers.

  "Fake exquisiteness" or "Really fooled"?

  A row of exquisite wooden boxes are packed neatly. After opening, all kinds of decorative fillers are filled in it, but the actual content is only one strawberry. The store told reporters that such a "Japanese snow strawberry" can sell for nearly 100 yuan in festivals. "Little couples give gifts, who cares about the taste?"

  The reporter opened the online shopping platform and found that the sales of similar "exquisite fruits" were not small. All kinds of fruits such as cantaloupe and avocado were exquisitely packaged, and then they were labeled with import labels, which could mark the price of several hundred yuan.

  In a shop, the asking price of a strawberry marked with Japanese varieties was as high as that of 99 yuan. When a reporter asked if it was really imported from Japan, the store ignored him and only said that "all the products consulted are in stock". When the reporter asked whether the imported strawberries could be kept fresh, the store simply gave up the reply.

  In another store, there are also honeydew melons marked as imported varieties, and the price of a single one is about 500 yuan. However, the industry insiders told reporters that related varieties were not allowed to be imported many years ago, and the platform sold either illegal imports or "counterfeit goods". "There are also some fruit varieties introduced locally, but some merchants will lead consumers to mistakenly think that they are imported fruits, thus raising prices."

  The reporter saw that only this variety of honeydew melon has thousands of sales, and many other "imported fruits" and "exquisite fruits" in the store have at least hundreds of sales results.

  In the message area of shops selling similar exquisite fruits, the reporter found that some netizens print pictures to show that the packaging is exquisite "with face" and "I like it when I receive gifts", but some netizens bluntly said "IQ tax, don’t buy it".

  The reporter’s investigation found that the special demand of some consumers for packaged fruits is one of the reasons for the formation of high-priced fruit market. "Valentine’s Day is high-end, and it also makes people feel valued." In the comment area of online stores selling such goods, similar statements are common. Some interviewees said that on many social platforms, you will see such exquisitely packaged fruits, which makes people "can’t help but want to be exquisite". In the face of comments and doubts about the "IQ tax", some netizens responded that what they bought was "face value", regardless of the higher price.

  Some shopkeepers bluntly said that in order not to look shabby and "human feelings are passable", luxury packaged fruits have always been available during the holiday season. "There will be customers who think it is too expensive, but they always bite their teeth and buy it."

  According to industry insiders, in the fruit sales market, the profit difference of different categories will not be too high. In order to earn more, some unscrupulous merchants have used "crooked brains", such as adding boxes and stamping, and the profit rate can reach a big step.

  Some commodity sales links are fraudulent.

  The reporter interviewed people in the industry and learned that some inferior fruits in production links flowed into e-commerce and live broadcast platforms. Wang Biao, CEO of Fresh Bee (Beijing) Network Technology Co., Ltd. told reporters that all kinds of fruits produced in orchards are generally classified according to letters. "The worst quality in our industry is generally called ‘ E-commerce fruit ’ 。” Wang Biao explained that damaged and defective products are generally difficult to sell in traditional channels, and are generally resold to some merchants on e-commerce platforms at very low prices.

  "This kind of fruit has no warranty by default in the industry, so it doesn’t matter if it is sold." Wang Biao said that the orchard and the purchasing merchants have a "tacit understanding" on such fruits, and will not inspect the proportion of good products of related fruits. "If consumers buy bad quality, first, it is difficult to obtain evidence for fresh complaints; Second, most people feel that tens of dollars are not worth it, so in the end they often end up with the result of not pursuing it. "

  There is also fraud in the intermediate wholesale link. Jiang Liancheng, deputy general manager of Tianjin Food Group Trading Company, told reporters that in the wholesale link, some unscrupulous merchants racked their brains to seek profits. "For example, there is a common way for fruit to gain weight, that is, industrial products such as lime are filled in the gap between cardboard compartments in the box."

  Jiang Liancheng said that shoddy is also a common problem. "Open the box big in the upper, small inferior in the lower. However, it is impossible to disassemble all the goods for inspection, which will increase the cost. " Take apples as an example, the average selling price can be higher than 20% if they pass off as high-quality apples from Gansu or Shandong. "Non-professionals are hard to identify at a glance."

  Under the poor information, the retail side should not be taken lightly. Wang Biao said that it is also a common method to sell inferior fruits at a high price by using the information gap in the sales process. "For example, durian is repeatedly frozen and thawed, and the pulp will turn white or even deteriorate. Consumers will buy it at normal prices if they don’t know."

  "fruit freedom" looks forward to more complete protection

  The mandatory national standard "Food and Cosmetics for Restricting Overpackaging of Commodities" approved by the State Administration of Market Supervision will be officially implemented on September 1, 2023. Zhang Yuhua, a lawyer of Shanghai Jintiancheng (Tianjin) Law Firm, said that after the implementation of the new standards, attention should be paid to the new application problems in law enforcement practice, and supervision and management should be strengthened in view of some new packaging forms and varieties that may exist in the current fruit sales field.

  Jiang Liancheng suggested that the promotion of national certification standards such as "three products and one standard" in fruit sales should be strengthened, and the registration and rights protection of local marks should also be strengthened for some characteristic products. The regulatory authorities can increase the crackdown on problems in the sales field such as shoddy goods and "impersonation" and increase the illegal cost. "Activities such as lectures on fruit purchase knowledge can be carried out, starting with increasing consumers’ ability to identify."

  In addition, in view of the characteristics of online platform fresh trading supervision and rights protection is not easy, some people in the industry suggested that the review of fresh e-commerce platform merchants should be intensified and a more long-term accountability mechanism should be established. According to the 2022 China Fresh E-commerce Consumer Complaint Data and Typical Case Report released by the E-commerce Research Center of NetEconomy & Society, the high-incidence complaints of fresh e-commerce are the nonstandard labeling of commodity information, deterioration, damage and odor of commodities, and the inconsistency between the goods in kind and publicity. "Some complaints about bad reviews can be brushed down by themselves, and some are re-put on the shelves with another name." Wang Biao suggested that the e-commerce platform should set up a more perfect evaluation and merchant withdrawal mechanism in conjunction with the regulatory authorities to promote consumers’ participation and continuously optimize the e-commerce fruit market.

The film "You are My Spring" released a special edition focusing on the power of women in China.


1905 movie network news Directed by the China Film Association, Zhang Hong is the chief producer, directed by Zhou Nan, Zhang Chi, Dong Yue, and starring,,,,,, Chao Huang, yangsi,, and, the film was officially released nationwide on April 2.


The film tells the moving story of ordinary people helping each other in the epidemic from a plain perspective and simple language, and the female characters in it all show their strength belonging to women through practical actions, although their identities and occupations are different. On March 8th, Women’s Day, "You are my spring" released a special edition, regardless of identity, region, age, occupation, achievements and personality, paying tribute to all "great women".


Focus on women’s power in China and dedicate it to "Great Women"


On March 8th, the special issue of the film "You Are My Spring" unfolded a "spring picture scroll" full of vitality and hope with the deeds of female representatives in different fields and identities. They are self-confident and tenacious, and work hard to pursue their ideal career. They are dedicated and selfless, caring for the motherland and shouldering heavy burdens; They are delicate and pure, turning maternal love into great love and warming the world. "Our female students will come out of the sky!" — — Zhang Guimei, who was praised as "the headmaster of the burning lamp", founded the first all-free high school for girls in China, where thousands of mountain girls were able to get education and walk out of the mountains, and their lives went to "spring" from then on; Wang Yaping, the first female astronaut in China to carry out extravehicular activities, broke the prejudice with women’s strength and encouraged girls from China and even the world to go to the aerospace industry; Zhang Jinni, with a gentle voice, speaks the most powerful words: "Every small group should not be given up!" — — Strive to negotiate the drug price to the lowest, and bring hope to countless families of patients; Ye Shuhua, the first female director of China Observatory, was 95 years old. In her speech, she encouraged women to break the "ceiling" and strive for their dream career.


Countless female medical staff on the battlefield against epidemic diseases, grassroots female cadres who take root in serving the people at the grassroots level, and female teachers who devote themselves to public welfare and protect the disadvantaged groups & HELIP; … They can do well in all walks of life. They stick to their beliefs and selfless dedication, which makes time warm and tender. As said in the special edition: "They are another name of spring, and each side has its own fragrance."


In order to repay Wenchuan’s kindness, help Wuhan Song Jiahua’s "maternal love" as "great love"


Four female stars in the movie You Are My Spring — — The roles played by Zhou Dongyu, Angel, yangsi and Song Jia show the unique tenacity and energy of women in difficult situations. Shang Xiaoyu, played by Zhou Dongyu, and his mother are both sick. Even if they live in different hospitals, her mother tries her best to encourage Xiaoyu to live. After suffering, Shang Xiaoyu finally gained his career and love in the spring; Wheat, played by Angel, lives alone in the closed community because of her mother’s support for the front line. With the help of the community secretary, she opens her long-closed heart step by step and warms the residents of the whole community with the power of music. Yang Shan, a nurse played by Yang Si, works in the hospital during the day, taking care of patients, comforting sick colleagues around her, encouraging her husband as a doctor to "light up" people around her with his own warmth; Wang Yaer, a nurse played by Song Jia, resolutely went to the front line when the epidemic broke out in Wuhan. Facing her son’s grievance on the phone, she gently and firmly explained: "When the earthquake happened, people from all over the country came to help us. Now there is an accident in Wuhan, and mother must help them. "The film" You are my spring "uses a lot of space to express the strength of women in real life and pay tribute to every" she "who deserves to be remembered and respected.


The film You Are My Spring was directed by the Chinese Film Association, with Chen Daoming as the chief producer, Huang Bo as the chief producer, Zhang Hong as the chief producer, Zhou Nan, Zhang Chi, Yu-sheng Tian, Dong Yue and Rao Xiaozhi as the directors, Zhou Dongyu, YIN FANG, Song Xiaobao, Pan Binlong, Wang Jingchun, Zhao Jinmai, Huang Chao, Yang Si, Huang Xiaoming, Song Jia and Zhang Hangcheng (in order of appearance).


Romantic love is staged in the extreme beauty of the stills of The Girl in the Deep Marsh.


1905 movie network news Adapted from the world’s phenomenal best-selling novels, the annual masterpiece of women’s must-see love growth will be released nationwide on November 25. The film released a group of pictures of "Marsh Poetry", which beautifully presented the different life moments of the heroine Kiya in the depths of the swamp. Lovers who fall in love with each other, sweet and romantic love, and vibrant swamp scenery, The Girl in the Deep of the Marsh, while highly restoring the original work, attracts people deeply with its comprehensive audio-visual aesthetic feeling.


The natural scenery contains romance and poetry, and the inner world of the character is expressed through the scenery.


The Girl in the Deep Marsh, from the actors to the natural landscape to the story content, all expressed the pursuit of "beauty" by the creative team. Especially for the selection of swamp wetlands, the main creative team can be described as cautious, and the screenwriter Lucy Alibaba even said that "the swamp itself is a role." In order to create a better visual experience and sense of substitution, the film deliberately chose New Orleans, Louisiana, USA and other places to shoot. The aquatic plants are lush, the fish are shallow, the birds are fluttering, and the unique and vibrant beauty of the swamp is captured by photographer Polly Morgan. The "swamp aesthetics" presented by the crew has also been unanimously praised by the audience: every frame is wallpaper!


The Girl in the Deep of the Marsh not only achieves the perfection of beauty in the concrete picture, but also uses the scenery to express emotion and maps the inner world of the marsh girl Kia with delicate and exquisite pictures. The series of pictures exposed this time include several scenes in which Kia lived in the swamp: the young Kia made a living by collecting mussels and selling money, and the loneliness of living alone made her accustomed to being with the world. Also in this swamp world, she had a sweet first love with her childhood friend Tate. Together, they watched the snow geese perch in the water, felt the breeze in the grass, kissed among the fallen leaves, and said goodbye in front of Kia’s hut. Loyal to the original, the truly restored beauty is accompanied by a beautiful passage from the original "Where the flies sing", which makes the original book powder hooked. Producer reese witherspoon bluntly said, "When you watch this movie, you will feel the same as watching the original."


It is worth mentioning that, as the original "number one book powder", the diva of pop music personally created and sang the theme song Carolina for the film. "Marsh Girl" Kia’s lonely growing-up mental journey is narrated by moldy and delicate voice. The heartbreaking story, the beauty of the swamp scenery, and the theme song Carolina sung by moldy mold together constitute the unique and natural beauty of The Girl in the Deep Marsh.


The ultimate audio-visual recognition has been eagerly awaited by domestic audiences.


The film The Girl in the Deep Marsh tells a heartbreaking story about love and growth. Kia (Daisy Edgar-Jones), a girl abandoned by her family, grew up alone in the swamp. She was rejected and laughed at by the local residents, and the rumors about her were absurd. With the unexpected intrusion of young people from two small towns, Kia generate lost her desire for love, but her first experience of love brought her a dilemma of trial. There is an undercurrent in the wilderness wetland, and many secrets are about to be revealed.


At present, the film has been released in many countries and regions, and the global box office has exceeded 140 million US dollars. The ratings of major platforms are also soaring. The popcorn index has steadily risen to 97%, and the Douban score is 7.7, making it the global box office champion of the 2022 love movie. The ultimate audio-visual beauty of the film has also captured a large number of audiences, such as "the ultimate scenery, the ultimate romance", "the picturesque wetland in the lens" and "the immersive shock and impact, and the strong sense of viewing experience". With the continuous release of domestic film materials, The Girl in the Deep Marsh has attracted more and more domestic audiences’ attention with its strong style and pure story, and they are looking forward to feasting their eyes in the cinema.


New Year’s Eve to 15th, Chinese New Year’s custom full edition!

New Year’s Eve

One night is even two years old, and five nights are divided into two days. At the end of the year, winter and winter snow melt, the warm palace chambers seems to be blowing in the genial spring breeze. According to the legend, every New Year’s Eve, the animals will come out to do harm. After a night of vigil and setting off firecrackers at midnight, people scare away the animals. What if I can’t see you the next day if I don’t keep my birthday?

Every year, the last day of the twelfth lunar month is called New Year’s Eve, which is connected with the Spring Festival (the first day of the first month). On new year’s eve, people should get rid of the old and welcome the new, which means that the old year will be removed here and the new year will be replaced next year. Northerners are used to eating jiaozi in the New Year, and there is a custom of eating wonton in the South in the New Year. Eating noodles in the New Year is a wish for a long life.

Keeping old age on New Year’s Eve is the most important custom, which was recorded in Wei and Jin Dynasties. The main activity of observing the year is to protect jiaozi.

first day of the Lunar New Year

In traditional customs, New Year greetings on the first day of the lunar new year must be made by elders or neighbors, and they generally don’t go far away to pay New Year greetings. After New Year’s Eve, people open the door on the morning of the first day to congratulate each other "Happy New Year! Peace and good luck … ". The younger generation pays New Year greetings to the elders, and the elders give lucky money to suppress evil spirits.

On the first day of the lunar new year, the custom is to set off firecrackers, celebrate the New Year, occupy the New Year, and gather wealth. On the New Year’s Day, you can’t use a broom, otherwise you will sweep away your luck and break your money.

Besides jiaozi, there are dumplings for breakfast on New Year’s Day. Its meaning is: Everything goes well and the whole family is happy. On New Year’s Day, dumplings are not called "dumplings" but "Yuanbao", and eating dumplings is not called "eating dumplings" but "getting Yuanbao".

Keywords: New Year’s greetings/opening firecrackers/occupying the new year/pasting chickens/gathering wealth

lunar january 2nd

On the second day of New Year’s Day, the golden bark heralds spring. Family members go to pay New Year’s greetings, while the owner stays for dinner and the western family arranges wine banquets.

The second day of the first month is also a New Year’s greeting, but the daughter who married on this day is going to take her son-in-law with her. Among them, there are many rules for newlyweds to go home. For example, bring gifts in pairs. The bride’s family can’t accept it all, and when she returns to her husband’s house, she will have to take some back.

On the second day of New Year’s Day, the married daughter will take her husband and children back to her mother’s house to pay New Year’s greetings. On this day, the daughter who goes back to her mother’s house must bring some gifts and red envelopes to give to her children and have lunch at her mother’s house.

In the north, the god of wealth is sacrificed on the second day of the first month. On this day, both commercial shops and ordinary families will hold activities to sacrifice the god of wealth. I want to eat wonton at noon this day, commonly known as "Yuanbao soup".

Keywords: Children’s Day/Sacrifice to the God of Wealth (Eid al-Fitr)

On the third day of the first month

On the third day of the lunar new year, the fat pig arch. The son-in-law visits her father-in-law and daughter-in-law to go back to her mother’s house, and presents her with even numbers.

In traditional customs, the third day of the first month is considered as the day when mice marry their daughters, so they should rest early at night and not disturb the mice to marry their daughters. Rats have a taste of "whoever doesn’t let me have a good day, I’ll make him feel bad for a whole year". If they are disturbed to marry a daughter, rats will harm this family. Go to bed early for the harvest in the field!

The third day of the first lunar month is also called "Pig Day". Since the Qin and Han Dynasties, the traditional view is that the first day of the first month is rooster day, the second day is dog day, the third day is pig day, the fourth day is sheep day, the fifth day is ox day, the sixth day is horse day, and the seventh day is human day. Legend has it that this is because when Nu Wa created all creatures, she created six animals first, and then people, so the first day to the sixth day is the day of six animals.

Keywords: Sheep Day/Burning Door God Paper/Millet Birthday/Xiao Nianchao

The fourth day of the first month

On the fourth day of the lunar new year, three sheep open Thailand. Kitchen God wants to check the household registration, and welcomes Kitchen God back to the people.

The fourth day of the Lunar New Year is the time when the gods return from heaven to earth. There is a saying that "sending God early, receiving God late". The so-called sending God should start early in the morning, and it is not too late to receive God in the afternoon. In terms of offerings, three animals, fruits, dining tables should be ready, and incense and candles should be burned to burn gold clothes. In the past, the boss wanted to "fire" someone, so he was not invited to worship God this day, and the other party knew it well and packed up and left.

According to legend, on the fourth day of the Lunar New Year’s Day, the Kitchen God wants to check the household registration, so every household should stay at home, so it is not appropriate to go far away. Prepare rich fruits, burn incense and light candles and set off firecrackers to show their welcome.

Keywords: Welcome the Kitchen God

The fifth day of the first month

On the fifth day of the Lunar New Year, it’s spring in Niu Geng. Five roads are connected to the god of wealth, east, west, north and south, and wealth is connected by five roads.

The fifth day is also called "breaking the fifth day", which is a big day for businessmen. It is this day to pray for a rich year and meet the god of wealth. "The store will open this day and set off firecrackers."

On the fifth day of the first month, according to the folk custom, it is the birthday of the five-way god of wealth. Therefore, it is necessary to welcome the god of wealth into the house, bless his family’s wealth in the new year, and it is naturally a day to send away the "poor", so there is a saying of "sending the poor out of the house". At the same time, this day is also commonly known as "breaking five", which means that many taboos in the previous days are over.

Keywords: Welcome the God of Wealth/Road God/Send the Poor/Open the Market

The sixth day of the first month

On the sixth day of the lunar new year’s eve, the horse arrived at success. Drink and worship the street. Thousands of households look at it, and no one does not send the poor.

The fifth day just welcomed the god of wealth into the door, and the sixth day will send away the poor god. On the day of sending the poor god, we should do a general cleaning at home, and throw away all the rubbish, useless rags and so on. In addition, you should also drink a vegetarian soup, which is made of seven kinds of vegetables such as spinach and green vegetables.

On the sixth day of the first month, "sending the poor" is a very distinctive custom in ancient China, which means offering sacrifices to the poor ghosts and gods. Han Yu, a great writer in the Tang Dynasty, wrote "Sending the Poor". Yao He, a poet in the Tang Dynasty, wrote a poem "Three Poems to Send the Poor on a Bad Day", the first of which said: "Every year, on this day, we will drink and worship the streets. Looking at thousands of households, no one does not send poverty. "

Keywords: Stone Birthday/Send the Poor (Send the Son)

The seventh day of the first month

On the seventh day of the Lunar New Year, people have a long life. Spread pancakes and eat seven treasures, settle down and recuperate.

Also known as "People Victory Day", "People Celebration Day", "Population Day" and "People Seven Days". Legend has it that Nu Wa created animals such as chickens, dogs, pigs, cows and horses at the beginning of creation, and then created people on the seventh day, so this day is the birthday of mankind. Some people began to observe daily customs in the Han dynasty, and they began to pay attention to it after the Wei and Jin Dynasties. In ancient times, people wore the custom of "Man wins". Man wins as a headdress. Since the Jin Dynasty, people have cut ribbons for flowers, cut ribbons for people, or put gold foil on people’s screens and put them on their hair.

Taoism thinks: "Mr. Heaven and Earth is a chicken, a dog, a pig, a sheep, a cow, a horse, and a stranger." Dong Fangshuo’s "Zhan Shu" in the Han Dynasty also said: "On the first day of the first lunar month, it accounts for chickens, dogs, pigs, sheep, cows, horses, people and valleys."

In the traditional customs of China, on the seventh day of the Lunar New Year, people celebrate their birthdays by cooking seven kinds of vegetables into seven treasures, that is, cooking seven kinds of vegetables into miscellaneous vegetable soup. In the agricultural society, everyone hopes to eat seven treasures and have a bumper harvest in the coming year.

Keywords: Man-day/fishing for raw fish/spreading pancakes/hiking/climbing.

The eighth day of the first month

On the eighth day of the lunar new year, release and pray. On the day of the lower bound of the stars, a small lamp was made to burn and sacrifice it, and an inch of time was an inch of gold.

Taoism and folk people regard the eighth day of the first month as the lower limit of the stars, and make small lanterns to burn them, which is called Shunxing, also known as "offering stars" and "receiving stars". It is also said that the eighth day is the birthday of millet. If the weather is fine, the rice harvest will be good, and if it is cloudy, the year will be sorry.

According to Taoism and astrologers, each person has a year-old star, which is also called "the fleeting stars" (the sun, the moon, the water, the fire, the wood, the gold, the earth, the Luo Hou, and the planning capital nine planets take turns to take care of the year).

The fate of a person in a year is entirely in the hands of the star who is in charge of the year, and the eighth day of the first month of each year is the date of the gathering of the stars, which is also known as the "lower bound of the stars". Therefore, it is possible to get the blessing of the stars on this day. Therefore, some people go to Baiyun Guanxing Temple (namely Yuanchen Temple) to burn incense and shun Xing. However, whether or not to go to the temple to make incense, it is the evening of Sunday, and after the stars are out in the sky, every family will hold a ceremony to worship the stars.

Keywords: Gu Ri/Shun Xing

the beginning of september

On the ninth day of the Lunar New Year, Jade Emperor was born. It is the highest god who dominates the universe, and people will hold ceremonies to celebrate.

The ninth day of the first month is the day, commonly known as "Heaven’s Birthday". It is said that this day is the birthday of the Jade Emperor. Whenever the Jade Emperor’s Birthday is celebrated, people will hold ceremonies to celebrate it. The main Taoist and folk customs include offering sacrifices to the Jade Emperor, worshipping the Heaven through Taoist temples, and so on. In some places, when it is sunny, women prepare fragrant candles and bowls, and place them in the open air at the corner of patio lanes to worship the Heaven and pray for God’s blessing.

In the old days, on this night, men and women gathered under a big tree (preferably osmanthus tree) to sing songs, and invited the seven fairies, the youngest daughter of the Jade Emperor’s favorite, to come down to earth. The songs they sang must be happy and auspicious, so that the seven fairies will be happy. When she is happy, her father, the Jade Emperor, will bless everything on earth.

Keywords: Sunrise/Worship God

The tenth day of the first month

On the tenth day of the lunar new year’s day, offering a stone to give thanks. One day, there was still land, and houses for people and animals, rice, wheat and rice were all born in the land.

On this day, all stone tools such as grinding and grinding can’t be moved, and even a sacrifice is set up to enjoy the stone, for fear of hurting crops. Also known as "stone does not move" and "ten does not move". Henan custom: On this day, every family pays tribute to burning incense on stones. I must eat steamed buns for lunch, thinking that eating cakes will lead to prosperity within one year. In Yuncheng, Shandong and other places, there is a move to lift the stone god. In early kuya, a crock was frozen on a smooth stone, and ten boys or girls took turns carrying it. If the stone doesn’t fall to the ground, it indicates a bumper harvest that year.

On the 10th day of the Lunar New Year’s Eve, it is the birthday of the stone. On this day, no stone tools such as grinding and grinding can be moved, and even the stone is sacrificed. In Yuncheng, Shandong and other places, there is a saying that God lifts stones. At the beginning of kuya, people frozen a crock on a smooth big stone. On the morning of the tenth day, the nose of the crock was tied with a rope and carried by ten boys in turn. The stone did not fall to the ground, which indicated a bumper harvest that year.

Keywords: stone does not move

Eleventh day of the first month

On the eleventh day of the first month, Zigu was sacrificed. The oppressed women regard her as the protector of the weak women.

The 11th day of the first month is commonly known as "Zigu Day" (in some places, it is the 14th day of the first month). The earliest document that recorded "Zigu" was "Different Garden" written by Liu Jingshu, a Southern Song Dynasty man. Generally speaking, Zigu was somebody else’s concubine. She was jealous of the original match, and was killed in the toilet on the 15th day of the first month. The Emperor of Heaven took pity on her and named her Ce Shen. However, people worship Zigu not because she is Ce Shen, but because Zigu represents the oppressed women, so she is worshipped by women and sacrificed as the protector of weak women.

At the same time, the eleventh day of the first month is still "son-in-law’s day", which is the day when the father-in-law fetes his son-in-law. There is a lot of food left over from the celebration of "God’s Birthday" on the ninth day, except for eating one day on the tenth day, so the bride’s family doesn’t have to spend any more money, so she uses these leftover foods to entertain her son-in-law and daughter. The folk song is called "Please ask your son-in-law".

In folk songs, there is a saying that "the eleventh day invites a son-in-law", that is, the eleventh day of the first month is the "son-in-law’s day", on which the father-in-law fetes his son-in-law. According to legend, this is because the food celebrating the "Heavenly Born" on the ninth day can’t be eaten until the tenth day, so it is used to invite the son-in-law to dinner on the eleventh day, and the bride’s family doesn’t have to spend any more money on it.

Keywords: son-in-law day

The twelfth day of the first month

On the twelfth day of the first month, a light shed was built. The Lantern Festival is approaching, so we began to prepare for the Lantern Festival.

From the New Year to the eleventh day of the first month, most of the foods people eat are rich and oily. Therefore, from this day on, people began to eat lightly, clearing intestines and moistening dryness. More importantly, since the Lantern Festival will be held in three days, preparations should be made from this day. At home, we will buy lanterns and build a light shed.

Folk commonly known as "the twelfth day of the first month to build a light shed." It means that the Lantern Festival is approaching. From this day on, the village managers will gather skilled craftsmen and young adults to prepare lanterns and make all kinds of preparations for enjoying the Lantern Festival.

There is a nursery rhyme that says, "Eleven people clamor, twelve people set up a light shed, thirteen people turn on the lights, fourteen lights are on, fifteen lines and a half months, and sixteen people finish the lights."

Keywords: building a light shed

The thirteenth day of the first month

On the thirteenth day of the first month, light the kitchen lamp. The lights made by each pilot. Tie lanterns and eat dumplings.

Today is the thirteenth day of the first lunar month. Preparations for the Lantern Festival are still going on. In the south of China, lanterns are appreciated on this day. An endless stream of China people will go to the Chenghuang Temple to enjoy the lanterns on this day. And this is just the prelude to the Lantern Festival. Besides the traditional red lanterns, there are many different styles of lanterns. The lantern show usually starts today and ends on the 18th day of the first month.

There is an important folk activity on the 13th day of the first month, which is called "the birthday of the lamp holder". On this day, people have to light a lamp under the kitchen stove, which is called "lighting the stove lamp". In fact, because the day of the lantern festival on the fifteenth day of the first month is approaching, the lamps made by all families are called "lamp holders".

On the fifteenth day of the first month, lanterns are usually tied from the thirteenth day of the first month. On the thirteenth day of the first month, it is "on the lamp"; 14th is "lamp test"; The fifteenth day is the "positive light"; On the 17th, the lights were turned off. Since the 13th day of the first month, people have started to put on lanterns and tie colored lanterns!

Keywords: buying lanterns/lighting

The fourteenth day of the first month

On the fourteenth day of the first month, I worship the water goddess to protect the health of women and children. Test lantern.

The fourteenth day of the first lunar month. In most parts of China, everything on 14th is for the Lantern Festival the next day. On this day, the Lantern Festival is open for the public to buy lanterns. For the Lantern Festival, performances like dragon and lion dances began to be practiced in the streets. Some people write riddles about solve riddles on the lanterns to increase the festive atmosphere. In China, riddles are very traditional crossword puzzles. Both adults and children like to solve these problems.

People call the 14th day of the first month the birthday of the "Goddess of Waterfront" (also known as the "Lady of Shuntian"). Legend has it that Empress Linshui, surnamed Chen, was born in the Great Calendar of the Tang Dynasty, and later became a fairy to save dystocia women. Therefore, the people set up a shrine to worship, which is called "the goddess near the water" and "the virgin of Shuntian". In fact, it is a protector that women have created for themselves in an era of no status and underdeveloped science, and it is also a way for them to inspire themselves for fear of dystocia.

In order to prepare for the Lantern Festival on the fifteenth day of the first month, both the people and the imperial court will set up light sheds, hang lanterns and make colorful decorations on this day, and do some preview activities of entertainment programs to become "test lights" in order to welcome the annual Lantern Festival. As for the vendors selling lanterns in the market, they have already prepared all kinds of lanterns, ready to sell them and become a "lantern market".

Keywords: solve riddles on the lanterns

The fifteenth day of the first month

On the fifteenth day of the first month, Lantern Festival, watching lanterns.

Eating Yuanxiao on the fifteenth day of the first month, as a food, has a long history in China. In the Song Dynasty, a novel food for the Lantern Festival was popular among the people. This kind of food was first called "Floating Yuanzi" and later called "Yuanxiao", and businessmen also called it "Yuanbao". Yuanxiao, or "Tangyuan", is filled with white sugar, rose, sesame, red bean paste, yellow cinnamon, walnut kernel, nuts, jujube paste, etc., and wrapped in glutinous rice flour into a round shape, which can be vegetarian and has different flavors. It can be boiled in soup, fried and steamed, which means a happy reunion. Shaanxi dumplings are not wrapped, but "rolled" in glutinous rice flour, or boiled or fried, hot and round.

Source: local chronicles are compiled on the internet.

Illegal storage and sale of fireworks and firecrackers, arrest!

Case 1

On February 5th, when the police of Bai Yuan Police Station of Yichuan County Bureau patrolled, they found that the supermarket operated by Li in Xiangtumen Village, Bai Yuan was selling firecrackers. They immediately inspected the supermarket and seized 4 boxes of firecrackers on the spot.Upon inquiry, Li confessed to the illegal behavior of illegally buying, selling and storing dangerous goods. The public security organ imposed a penalty of administrative detention on Li for 5 days according to law.

travel to watch industry
Recently, the Chengguan Police Station of Luoyang Xin ‘an County Bureau received a report from the masses that a store in Liucun, Chengguan Town illegally stored and sold fireworks and firecrackers. After receiving the clue, the police immediately rushed to the scene, on the spot.12 hung red cannons, 52 boxes of smashed cannons, 1 box of flute thunder and 2 sets of carpet red (5,000 rings) were seized and confiscated, and the public security organ imposed administrative detention on the store operator Chen Mou according to law.

Case 3
At 9 o’clock on January 28, Luoyang Yanshi Branch Zhai Zhen Police StationWhen the police conducted a fire inspection on the shops along the street in the jurisdiction, they found that a supermarket in Zhaixi Village, Zhaizhen Town stored fireworks and wiped off guns. After investigation, there were 52 boxes of 18-inch fireworks, 2 packages of high-quality fireworks, 525 yellow flowers and plants fireworks, 43 boxes of three-shot guns and 15 boxes of throwing guns in the supermarket.Public security organs shall, in accordance with the law, punish supermarket operatorsLiu moumouPunish by administrative detention.

Case 4

At about 16 o’clock on February 9, the police of Luoyang Luoning County Bureau patrol special police brigade found that a festive flower shop was suspected of selling fireworks and firecrackers. The police immediately inspected the shop and seized more than 20 boxes of fireworks and firecrackers on the spot.Li flower shopThe operator Duan was taken back to the public security organ for investigation. Upon inquiry, Duan confessed to the fact that he illegally sold fireworks and firecrackers. At present, Duan has been administratively detained for 5 days according to law.

Case 5
On January 29th, when the police of Caidian Police Station of Ruyang County Bureau of Luoyang inspected the safety of the jurisdiction, they found that a large number of fireworks and firecrackers were placed on a van parked beside a supermarket. After investigation, the supermarket operator Pu Mou was worriedDuring the Spring FestivalFireworks and firecrackers stored in my supermarket were investigated, so I put them on my van and sold them to others secretly.Public security organs according to lawThe punishment of administrative detention was imposed on Pu.

Survival status of automobile dealers: survive in extrusion, move forward in negative pressure | Titanium garage

Image source: vision china

"In the past two years, Yongao has taken over several new energy brands (Wenjie, Ai ‘an, etc.) to prepare for the resurrection, and the result is still poor." An industry insider lamented.

Automobile dealer groups in Dongguan, Zhongshan, Huizhou, Zhuhai and other cities, with nearly 80 4S stores, fell into a situation of no solution for a time. Now the cars were seized by banks, the delivery was fruitless, and the employees’ wages were not paid back. After the storm in Yongao, they left a chicken feather all over the place.

With the fermentation of Yong ‘ao Thunderstorm, the survival dilemma of traditional car dealers has been put on the table again. Yongao is not a case, but a microcosm of the real living conditions of traditional car dealers. But at the same time, we also see that in this century-old wave of automobile revolution, automobile dealers are also accelerating their transformation.

With the continuous improvement of the penetration rate of new energy vehicles, the automobile sales model is also undergoing drastic changes, and the traditional dealer model is constantly being subverted.

China automobile dealers association once released a report that 2362 4S stores withdrew from the Internet in 2020, nearly 1400 in 2021 and 1757 in 2022.

Similarly, according to the statistics of the Federation, in 2022, 40% of automobile dealers closed down, and about 11 4S shops closed down every day. At that time, more than half of automobile 4S shops were at a loss.

In 2023, according to incomplete statistics, about 1,500 ~ 2,000 automobile dealers in China quit the network, among which there are many large and medium-sized dealer groups.

In February 2023, Zhejiang Zhongtong Holding Group, the largest automobile distribution group in Taizhou, Zhejiang Province, suddenly closed its doors and ran away due to financial problems. The 19 4S stores under Zhongtong Group have all been closed, and a large number of employees have not been paid.

In April of the same year, the stores of Chongqing Longhua Industrial Group, a veteran 4S group that has been operating for nearly 30 years, closed down or transferred, and its Longao Automobile Sales and Service Co., Ltd. was planned to be acquired by Dachanghang Automobile Holding Group Co., Ltd.

Similar cases of bankruptcy, lightning storm and road running are still happening. The lightning storm of Guangdong Yongao Group is not an accidental event, but a reflection of the realistic dilemma faced by the entire automobile dealer system.

According to china automobile dealers association’s "Investigation Report on the Living Conditions of National Automobile Dealers in the First Half of 2023", in the first half of 2023, less than 1/4 of the automobile dealers achieved the semi-annual sales target, and more than 55% of the dealers judged the profitability as a loss.

Even the head dealer group cannot escape from it. According to Zhongsheng Group,Yongda automobileGuang hui Bao XinZhengtong automobileHarmonious automobileJudging from the financial report data of listed companies in the first half of 2023, compared with the data of the first half of 2022, the gross profit margin of these dealers all declined and their profitability declined.

"Even if the head dealer, the monthly salary will be discounted. For example, if you sell a commission of 20,000 yuan, it will be good to get 15,000 yuan." A frontline salesperson spoke to the titanium media App.

This is still the case for head dealers, not to mention small and medium-sized dealers. "We haven’t paid for half a year." The sales consultant of Guangzhou Suitian Automobile Sales Co., Ltd. (Guangqi Honda 4S shop) said. In April last year, this dealer was also complained that the boss ran away because of financial difficulties.

Front-end operations encountered obstacles, and the capital market began to respond. Last year, the huge group of auto dealers, the first IPO in China, embarked on the road of delisting. You know, at its peak, its revenue in Ceng Chao was 70 billion, there were nearly 100 cooperative automobile brands and more than 1,400 outlets of its 4S stores.

It is not difficult to see from the financial report data of the huge group that this once brilliant dealer is also facing greater operational and financial pressure. In 2020 -2022, the net profit of returning to the mother was 580 million yuan, 902 million yuan and-1.441 billion yuan respectively.

In addition, listed auto dealer enterprises include Zhengtong, Xinfengtai,Harmonious automobileCentury United stock has been lower than 1 yuan for many days, which shows the attitude of the capital market.

Although the Yong ‘ao-style thunderstorm has the factors of poor individual management, with the disappearance of one 4S shop after another, it is actually a series of chain reactions brought about by the transformation and development of the entire automobile industry.

In 2013,TeslaEnter the China market with the direct operation mode, and quickly open the brand recognition by opening a direct operation store in the city shopping center. Compared with the traditional dealer model, the direct sales model is more transparent and open, and has stronger control over offline channels, which can realize unified price control, avoid mutual internal friction among dealers in the past, and damage brand pricing and image.

TeslaAfter the opening of the road, domestic brands of new forces in car-making followed suit, and the direct sales model was regarded as the main trend of new energy vehicle distribution. Some new brands of traditional car companies also began to open direct sales stores or brand stores in Shangchao.

The blossoming of direct sales model has impacted the traditional dealer model, and dealers and car companies have changed from partners to competitors. This role change has undoubtedly increased the sales pressure of dealers.

"The sales of direct sales outlets don’t care how much the company loses, thinking of ways to give extra discounts to promote orders, but dealers have to control costs and can’t stand it." An industry salesperson told the titanium media App.

At the same time, most dealer channels are fuel vehicles, but in recent years, the rapid penetration of the market share of new energy vehicles has hindered the sales of fuel vehicles, and under multiple pressures such as frequent price wars, it has accelerated the collapse of traditional car dealers.

The terminal transaction price continues to drop, and the result of price-for-volume exchange is that the increment does not increase profits, but most of the increment is new energy vehicles, and the sales of traditional fuel vehicles continue to decline. "Fuel vehicles are basically losing money. By the end of the year, manufacturers will make rebates and meet the standards and barely survive." An industry insider bluntly said.

The price war has not stopped. On January 1, 2024,TeslaOnce again, the first shot of the price war was fired, and the official announced the preferential policies. Subsequently, other car brands followed closely, or announced the reduction of the price of the model, or introduced limited-time car purchase benefits and subsidies.

In addition to external factors, the survival problems of automobile dealers also have their own reasons, such as the low efficiency of distribution model and the pressure on profits caused by serious inventory squeeze.

Under the distribution mode, car dealers will approve some models from car companies for sale. Whenever the market is under pressure periodically, car companies often "sell" new cars to dealers for their own revenue performance, which is the so-called "pressure inventory". However, car dealers mostly borrow money from banks to pledge their cars. Once the inventory increases and the leverage is unbalanced, car dealers will face a thunderstorm crisis.

According to an industry insider, titanium media App revealed that a car dealer approved a certain model of a traditional car company, and the car of the previous year was still in stock and not sold. Similar situations have occurred from time to time in various dealers.

It can be seen that the survival problem of automobile dealers is not caused by a single factor, but by the joint action of the whole marketing system reform, price war and other factors. It should be pointed out that the painful period of industry transformation is hard to avoid, but it is in every change and under the new market screening mechanism that the industry can finally be rejuvenated.

When God closes this door, he will open another door for you. For car dealers, it is not without new opportunities in the period of industry transformation.

"4S stores have experienced an explosive period and a comfortable period from scratch in China, and now they are caught in an’ economic crisis’ in a sense. The way to solve the crisis is to adjust the structure and change the way." Yang Xiaoyong, chairman of Lanchi Dealer Group, pointed out.

Shen Jinjun, president of china automobile dealers association, also pointed out that,Automobile dealers are going through a painful period of deep adjustment, which should be optimized from two dimensions: brand structure and regional structure.

"Dealers should make full use of policy dividends and fully promote the development of used cars; It is necessary to fully embrace new energy and change with the trend to create a new model of new energy vehicle sales service; It is necessary to hold the digital "bull nose", realize lean operation and promote the growth of user value; To be driven by the new retail of automobilesOnline and offlineDeep integration. "Shen Jinjun put forward.

According to titanium media App, in order to alleviate the revenue dilemma, some dealers have set their sights on the export business of used cars and automobiles. A car dealer employee told Titanium Media App, "Dealers have started to make used cars now. If new cars don’t make money, they rely on used cars and after-sales to support the facade. Now, the sales of oil cars have a high proportion of used car performance appraisal."

In terms of automobile export, it ranked 29 th in the list of top 100 automobile dealer groups in 2023.Harmonious automobileIt is already on the way to the sea. After undertaking the business of Guangzhou Automobile’s Ai ‘an last year, it jointly opened the Ai ‘an automobile distribution network in Thailand in January this year.Zhongda productsZhejiang Zhongda Yuantong International Trading Co., Ltd., a subsidiary of Yuantong Industrial Group Co., Ltd., isChangan automobileInternational companies joined hands to go to sea and shipped 800 cars into the Mexican market.

Of course, in the face of the new energy trend, some car dealers have also begun to access new energy brand models.This is a two-way trip between traditional dealers and new forces. Under the mode of direct sales for several years, the expansion of sales scale has also brought heavier financial pressure.

If the average cost of a direct store is about 4 million yuan per year, if a brand of new power wants to cover 200 major cities in China, it will cost 1.6 billion yuan a year, which is only the level of one store in a city. In this case, the dealer channel is obviously more cost-effective because it does not need too much capital investment in the early stage.

In order to expand sales contacts and reduce the pressure of direct sales, new force car companies have also begun to actively contact dealers.

Last March,XPENG MotorsTake the lead in "moving the knife" on the sales system, merge the auto trade team of the direct sales system and the user development center team of the dealer system, and implement unified management. In September, a channel reform plan named "Jupiter Plan" was announced, and a meeting of distributors was held.

Image source: He XiaopengWeibo

It is reported that in the first three quarters of last year, nearly 100 stores with low sales capacity were eliminated, including direct stores and authorized stores. It is said that the implementation of "Jupiter Plan" aims to gradually replace the previous direct sales model with the dealer model, so as to reduce operating costs. However, judging from a series of measures taken by Tucki last year, it has basically formed a "direct sales+agency authorization" system, and reached cooperation with ten domestic dealer groups such as Yongda and Guanghui.

exceptXPENG MotorsIn addition, some other new energy automobile companies are also reducing the number of direct-operated stores and expanding the scale of agent dealers. For example, Krypton has also carried out channel adjustment, increasing the proportion of authorized dealer stores (comprehensive 4S stores that provide one-stop service experiences such as experience, sales, delivery and after-sales).

According to the new sales channel plan of Kyoko in 2024, it is planned to build at least 500 stores, including nearly 200 new stores, and the proportion of "Kyoko" in new stores is about 50%. It is reported that some dealers of Geely’s Link have reached cooperation with Krypton.

Besides,WeilaiIt also prepares for the opening dealer model of its sub-brand code-named Alps. According to external sources,WeilaiIt is planned that the after-sales service and delivery center of Alps will be undertaken by a nationwide dealer group, while Shangchao Store will still adopt the direct mode.

For a Xiaomi car that has just entered the market with one foot, its new retail model is also a combination of direct sales and dealers. At the end of 2023, 14 dealers announced their intention to cooperate with Xiaomi Automobile, including national dealer groups such as Hengxin Automobile, Sichuan Ganghong, Jianguo Automobile and Yuantong Automobile.

Compared with the traditional cooperation mode between car companies and dealers,XPENG MotorsThe dealers of Guangzhou Automobile Ai ‘an don’t have to bear a lot of capital and vehicle inventory pressure as in the traditional distribution mode, but only bear the daily operating costs and don’t undertake the procurement tasks stipulated by the manufacturers. But even so, it is not a good business for dealers to undertake new energy brands.

"A (new energy) car dealer only earns thousands of dollars, and the manufacturer’s rebate requirements are not so simple to get." The sales of a dealer system are blunt to the titanium media App. It said that the homogenization of products is serious now, and it is the time to fight for marketing and channels. It is not easy to sell products and meet the rebate requirements.

However, it can be seen that under the background that the sales of fuel vehicles are blocked and the price war forces the channel competition to intensify,Automobile dealers have begun to take targeted measures, or strengthen after-sales, or add second-hand cars and new energy vehicles, or open stores in overseas markets. Even though some dealers are unable to withstand the operational pressure and disappear in the wave of transformation, there are also players who rely on transformation to stay at the table.

car dealerZhongsheng holdingIn the 2023 semi-annual report, it was mentioned: "The electrification competition in China automobile market has just begun, and it is more likely to be a marathon than a sprint competition."

This auto industry knockout not only happened between car companies, but also staged in dealer channels.

(This article is the first titanium media App, written by Xiao Man, edited by Sharla Cheung)

Reporting/feedback

[Rui Caijing] "Open global trade benefits all countries"

  Since the beginning of this year, orders for container ships and bulk carriers from abroad in Qingdao Shipyard, Shandong Province have been full, and production orders have been scheduled for 2025. The picture shows a ship that is about to be delivered in Qingdao Shipyard recently. Photo by Liang Xiaopeng (Xinhua News Agency)

  On May 24th, the 2023 Global Trade and Investment Promotion Summit was held in Beijing with the theme of "Strengthening Confidence, Win-Win Cooperation and Building an Open World Economy". Representatives of trade promotion agencies and business associations from more than 30 countries and regions, diplomatic envoys in China, representatives of relevant international organizations and economic institutions, and representatives of Chinese and foreign enterprises attended the meeting. Participants said that it is the aspiration of the people to build an open world economy, and open global trade benefits all countries.

  Economic decoupling brings extra burden.

  According to the estimation of the World Trade Organization (WTO), the total volume of international trade will only increase by 2.7% in 2022, which is significantly lower than that in 2021, and it is expected to slow down further in 2023, with an estimated growth rate of 1.7%.

  Rousseff, president of the New Development Bank, said that after World War II, the internationalization of trade, finance and information flow promoted the process of globalization. Since 2008, this process has been in crisis. Under the influence of geopolitical conflict and COVID-19 epidemic, global uncertainty and instability are more prominent.

  "Some countries pursue unilateralism and protectionism and try to adopt the so-called decoupling policy ‘ Contain ’ China, this practice is the main threat to the current globalization pattern. Unilaterally raising tariffs and blocking China’s semiconductor industry chain through the Chip and Science Act will only disrupt the global value chain and further aggravate globalization and division. " Rousseff said.

  "We should not forget that open global trade has benefited all countries and lifted hundreds of millions of people out of poverty." Klaus schwab, founder and executive chairman of the World Economic Forum, believes that any step towards decoupling the global economy will bring an extra burden to global economic development. Decoupling from global trade and investment flows will further raise the current "fever curve" of the world economy, which is characterized by high inflation, high debt and low growth.

  Klaus schwab said: "Only by working together to create a win-win situation can a new economic revival be realized. We have different interests, but we need global cooperation to turn crises into opportunities and achieve mutual benefit and win-win results. "

  Open cooperation breeds great opportunities.

  In response to climate change and technological innovation, under the global change, how can villagers on earth share the development dividend?

  "In the past 50 years, China has fully demonstrated how a country’s economic growth can promote common prosperity." Dominic barton, Chairman of Rio Tinto Group, said that the opening of China not only released a huge market, but also released the passion, intelligence and potential of more than 1.4 billion people. If this opening-up process is extended to "countries in the global south", covering more than 80% of the world’s population, it will not be a loss to the western world, but a huge opportunity.

  The field of green energy is a typical representative of future-oriented cooperation among countries. "Energy transformation will give birth to new businesses, new formats and new models such as comprehensive energy services and energy big data, which will vigorously promote the interconnection of energy infrastructure and promote the coordinated development of the upstream and downstream of the industrial chain. It is estimated that 2021— In 2050, the global investment in the energy sector reached 131 trillion US dollars, creating a broad market space for revitalizing trade and investment. " Xin Baoan, chairman of State Grid Corporation, said.

  Some multilateral platforms play an important role in the process of open cooperation. Jin Liqun, president of the Asian Infrastructure Investment Bank, said that in 2022, the AIIB provided a record $2.4 billion in climate financing, accounting for 56% of the total financing. In 2021, the major multilateral development banks contributed $82 billion in climate financing as a whole system, of which more than 60% went to low-income and middle-income economies.

  "With the advent of the era of uncertainty, the performance of the multilateral system will determine whether mankind will achieve prosperity." Jin Liqun said that the long progress of human civilization clearly shows that we must turn to sustained global economic integration and multilateral cooperation.

  The more interconnected, the more common prosperity.

  "A key aspect of China’s contribution lies in its continuous promotion of building an open world economy" — — At the summit, many guests spoke highly of China’s pragmatic actions in opening up.

  "In recent decades, China has become an important participant in Latin American trade and investment. China’s growing demand for raw materials and agricultural products in this region has greatly promoted Latin American exports and created important income and economic opportunities." Bolivian President Arce said in a video address that this summit will help promote understanding among different countries, explore new investment and development opportunities and promote the construction of a more inclusive global market.

  "A healthy and balanced US-China economic and trade relationship is in the interest of both sides." U.s.-china business council President Craig Allen said. According to reports, in 2022, the bilateral trade volume of goods and services between the United States and China set a new record, and the export of goods from the United States to China reached a record high of more than 150 billion US dollars, an increase of over 20% over the past decade, from which enterprises and consumers of both countries benefited. According to US statistics, in 2022, US exports of goods to China will bring 1 million jobs to the United States.

  Craig Allen said that American enterprises have clearly received the signal that China will continue to optimize its business environment and attract foreign investment. History shows that the more interconnected, the greater the possibility of common prosperity. We look forward to continuing to cooperate with the China Council for the Promotion of International Trade in the future and promoting the healthy development of US-China economic and trade relations through constructive dialogue and contacts.

  At this summit, the China Council for the Promotion of International Trade (CCPIT) reached a series of consensus with the business representatives attending the meeting, forming the Beijing Initiative of the 2023 Global Trade and Investment Promotion Summit. Ren Hongbin, president of the China Council for the Promotion of International Trade, said that the China Council for the Promotion of International Trade will build more platforms and provide better services, better help the industrial and commercial circles of all countries to seize market opportunities, investment opportunities and growth opportunities, and make new and greater contributions to promoting the construction of an open world economy. (Reporter Li Wei)

  People’s Daily Overseas Edition (03rd Edition, May 26th, 2023)

Fifty years ago, the "war" in the automobile industry: the unsuccessful acquisition of Ford and Ferrari.

Source: Tiger Sniffing APP
Original title: If you don’t sell yourself, I will hammer you.
Author: Sun Mingyuan
On May 21st, 1963, Don Fryer, Vice President of Ford, and many senior executives arrived in Maranello. In a small conference room, there were all Ford and a team of professional lawyers at one end, and Enzo Ferrari and several local lawyers at the other end. At first, it seemed to go smoothly, but suddenly Enzo put down his contract documents, took out his famous pen filled with purple ink from his suit and wrote on the left side of a paragraph: "No, I can’t accept this one!" "
(Enzo wrote "No, that‘s not OK" with a purple ink pen on the left side of the contract, originally in Italian)
Then the two sides went through a long negotiation, and finally Enzo said faintly to the lawyer on the side, "Come on, let’s go to dinner." Then he got up and turned away with the lawyer, leaving Ford and his party and the lawyer team looking at each other.
(Photo taken when Ford and his party signed a contract with Enzo Ferrari in 1963)
This means that Ford’s acquisition of Ferrari was a complete failure, and it also opened the curtain of the most touching "war" in the automobile industry in the last century.
prologue
In the 1960s, the hippie Beatles and the Rolling Stones were in full swing, and the Organization of Petroleum Exporting Countries (OPEC) was just established. At this time, the automobile industry is in the development period, especially in the United States. Low oil prices and convenient highways have made the American automobile industry enter a high-speed development stage. The main theme of the United States at that time was "Nothing is impossible", and all industries were trying to break records and create miracles.
After World War II, because Edsel Ford (son of Henry Ford) died young, and Henry Ford was old, and the company’s political struggle and other reasons, Ford was faced with great difficulties, and its sales plummeted. The company urgently needed a new leader.
So in 1943, Henry Ford II (the eldest son of edsel Ford), who was still serving in the Navy during World War II, was "recalled" to work in Ford and became the CEO of Ford Motor Company two years later. Through a series of management reforms and personnel changes, he successfully "saved" Ford, turned losses into profits in a few years, and listed Ford in 1956, which was comparable to GM and Chrysler at that time.
Although the sales volume was increasing, Ford was generally regarded as "a car company for the elderly" at that time. Even though Americans agreed that Ford was reliable and durable, it lacked exciting features and was not suitable for young people.
(Ford Tudor in 1950s)
Ford hoped to seize the youth market, and the best way at that time was to participate in international automobile competitions as an advertisement to change the "old" brand impression, so he founded the racing project "Total performance Program", which was in charge of Don Fryer, then vice president.
When Ford II searched all the lists, he found the Ferrari that was "on sale" at that time. At that time, Ferrari almost dominated the world racing competition, and the most influential one was the 24 Hours of Le Mans in France.
(Starting characteristics of 24-hour Mountain Endurance Race)
In 1929, Enzo Ferrari founded Scuderia Ferrari in Modena (translated as "Ferrari Stable", literally translated as Ferrari stable, that is, Ferrari team). It is not difficult to see from the name that Enzo has only focused on the field of racing since he founded Ferrari. At first, Ferrari existed as a racing division of Alfa Romeo. Later, in 1933, it replaced the original internal racing division and became the racing division of Alfa Romeo.
Later, the company dissolved the Ferrari team and made Enzo the captain of the newly established Alfa Corse team. So on September 6, 1939, Enzo decided to leave Alfa Romeo and set up his own company. However, due to the agreement signed when he left, he was not allowed to participate in any competition or car production under the name of Ferrari for four years. Enzo first founded a company in the former site of Ferrari team, engaged in the production of aircraft parts and related tools, and then produced the first Ferrari racing car-TiPO 815 (without Ferrari logo) based on Fiat platform in 1940.
(Tipo 815)
In 1943, Enzo moved the factory to Maranello, and Ferrari has not changed its address since then. The car with Ferrari logo in the true sense is the 125 S produced in 1947, equipped with a 1.5-liter V12 engine, and Ferrari Motor Company officially "set sail".
(Ferrari 125S)
There is a joke called: "Ferrari without V12 engine is not called Ferrari at all."
The story behind this sentence is that Enzo never wanted to produce streetcars, nor did he want to compromise Ferrari’s proud V12 engine. But his son Dino didn’t think so. Dino had designed and developed Ferrari V6 engine and V8 engine, which was the source of V8 engine that Ferrari often used later. Although Enzo didn’t want to be disturbed by things outside the competition, the reality was cruel, and the funds needed to participate in the competition were amazing, so he had to compromise to produce streetcars to finance the team.
One is the American automobile empire, which is in urgent need of the injection of racing genes, and the other is the stubborn Italian racing fanatic, which is faced with huge funding problems. It seems to be a "hit it off" thing, but in fact Ferrari is "on sale" just because Enzo hopes to have capital inflow to ensure his racing career. So when Enzo saw that it was written in black and white "including the right to control and operate Ferrari cars", he turned down the $18 million acquisition contract without mercy.
(Enzo is dissatisfied with the content of the treaty, and the purple line is drawn.)
Ford II flew into a rage when the news of the failure of the negotiations returned to Detroit. Not only did Ford send Don Fryer, then vice president, to buy Ferrari, and spent nearly nine months in communication and negotiation, which cost more than $3 million in manpower and material resources, but finally only got a pile of "waste paper" on the table under Enzo’s back.
First battle Ferrari
The reason why Ford II was so angry was that his previous "efforts" went down the drain, and there was news that Enzo didn’t want to sell it to Ford at that time, just to show it to Fiat (Ferrari was acquired by Fiat in 1969), and Enzo once said to Ford II, "You are far less great than your grandfather Henry Ford."
(Henry Ford II)
In a rage, Ford II summoned all Ford’s right-hand men and gave a dead order: "Build me a car that can completely defeat Ferrari and conquer the French 24-hour Le Mans endurance race!"
At that time, Ford was not without racing experience, and Ford had achieved good results in American races such as Indy 500 and NASCAR. However, Le Mans Endurance Race is far away in Europe and France. The track is a daily road and only two lanes wide, with a lap of 8.3mile (about 13.357km), a total mileage of over 3,000 miles (4,828 km) and a top speed of up to 210 miles/h (338 km/h). It also faces various weather environments such as rain, fog and night during the 24-hour race. For Ford, this is tantamount to a novice challenge to Mount Everest.
(24-hour Le Mans Raceway)
So when Ford II said, "No matter how much it costs, I must win the XXX in Italy", many people thought this sentence was as unbelievable as President Kennedy’s "We are going to the moon".
In order to quickly adapt to European races, Ford found a small racing company in Britain-Lola Cars (a small company focusing on racing, located in Slough Industrial Park near London, the site is still there). They have European racing experience and existing mid-engine chassis, so they were hired to build chariots with Ford engineers.
However, time was too tight. In March 1964, it took only seven months, and the first prototype Ford GT equipped with a British chassis and a Ford engine came out. At that time, several drivers including Bruce Mclaren (founder of McLaren) did a lot of tests and improvements for GT, and initially solved many problems.
(Bruce Mclaren)
The extremely streamlined body is only 40 inches (1016mm) high, so it is named GT40. Equipped with the engine of Ford Indy 500, 4.2-liter V8, with about 350 horsepower, seems very promising.
(Ford GT40 Prototype)
However, in fact, due to the lack of experience in aerodynamic design at that time, the cooling air inlets designed at the front of the vehicle not only did not work, but also produced a lifting force, resulting in insufficient downforce of the vehicle. In April, 1964, Ford took the GT40 prototype to Le Mans Test Day. Although the speed was very fast, the whole vehicle had no stability and handling. Even on the straight track, it could lose its grip but slip and turn. This happened not just at the beginning, but at the speed of 170mile/h (about 273.6km/h).
The problem is not only in aerodynamics, but also in suspension. At that time, Ford didn’t understand why the vehicle was so unstable, because the GT40 crashed at the speed of 160mile/h(257.5km/h) that afternoon. Although Ford took two GT40s with him, the second one crashed the next day.
At this time, it was only two months before the 1964 Le Mans Endurance Race.
Despite the difficulties, Ford finally arrived at the Le Mans Endurance Race as scheduled with three GT40. On June 20, 1964, the race started as scheduled. Ford’s three GT40 took the lead in the second lap and even set an average speed record of 131mile/h/h (about 210.8km/h). However, in the end, all three cars failed to finish the race because of an accident or gearbox failure.
As a result, Ferrari won the championship for the fifth time in a row, beating Ford with the results of first, second and third place.
Fight Ferrari again
Ford II did not lose heart, but said, "We will come again next year and beat Ferrari!" "
After the first failure, Ford decided to let Carroll Shelby be the leader of GT40 project. Shelby is a famous American designer, racing driver and entrepreneur. He used to be a flight instructor and test pilot during World War II, and he worked as an oil worker and a chicken farm farmer after retiring. At first, as a racing amateur, he made amazing achievements in many races. In 1959, he won the 24-hour Le Mans Endurance Championship by driving aston martin DBR1.
(In 1956, Shelby took part in the Mount Washington Climbing Race in a Ferrari 375GP.)
Because Shelby suffered from heart valve leakage when he was 7 years old, he needed to take nitroglycerin for a long time to keep his heart normal. It is precisely because of this that Shelby was rejected by Ferrari as a driver. After 1959, Shelby stopped racing as a driver, but founded Shelby American Company in southern California, USA, whose business was to modify and produce racing cars. Because of the previous competition, he was very interested in a British company named AC Ace, and wanted to build a racing car with its chassis body and the developed V8 engine in the United States.
At that time, Corvette (owned by General Motors) rejected his request, but Ford extended an olive branch to him. Ford’s V8 engine at that time was not only able to generate powerful power in generate, but also very suitable for retrofitting and installing the chassis of existing AC Ace cars. In 1962, Shelby reached a cooperation with Ford and produced the first Cobra model in history-the famous AC Cobra 260.
(AC Cobra 260)
In fact, in 1964, when three Ford cars lost, Shelby American had a car (Shelby Daytona Cobra Coupe) with a 4.7L Ford engine and finished the race in the fourth place. In addition, in 1963 and 1964, AC Cobra with the same engine finished the race in the 7th and 18th places respectively.
So when Ford lost the first Le Mans race, Shelby came to mind first. In addition, Shelby’s engineering team has talented engineers (such as Phil Remington) who come to F1 and other competitions, including New Zealand, Japan, Australia, Italy, France, Germany and Britain. "A very cohesive team," Ford II commented.
“Carol was a Can-do, Let’s-get-it-done kind of guy and very much like my father, Carol had a very outgoing personality and I think that my father(Henry Ford II) personality and carol’s personality meshed reasonably well.” "Carol is a highly effective and very capable person, much like my father. His personality is very cheerful, which coincides with my father’s personality and gets along very well. "-Edsel Bryant Ford II (edsel Ford II, son of Henry Ford II)
Of course, I have to mention another legend here-Ken Miles, a British automobile engineer, racing driver and one of Shelby’s close friends. He served as a tank commander during World War II, and participated in car races and made racing cars after retiring. In 1953, he won 14 consecutive victories in SCCA League by driving his own car. Because of similar interests, Shelby invited Miles to join Shelby American and become the chief test driver. Together, they built the famous AC Corbra and Shelby GT350.
(left Bruce Mclaren, right Ken Miles)
When Shelby received the heavy responsibility, he first asked Miles to test the GT40 in Riverside International Raceway in Southern California. As a result, several drivers said the same sentence after the test: "It’s bloody awesome, I hate it.."
The extreme instability of the vehicle and many problems have made the team sweat.
Next, the whole team began to work day and night, and even ate amphetamine as jelly beans. Starting with aerodynamics, the problem of body modeling is solved first; Then the original Ford 4.2-liter V8 engine was replaced by Ford 4.7-liter V8 engine, which improved the power a lot. Then the gearbox was replaced by a 5-speed gearbox made by ZF in Germany, and the reliability was improved. In addition, the cooling system, suspension, wheel hub, tires and other parts are modified and optimized. The new model GT40 Mk1 Daytona is almost the same as the original GT40 Mk1 (after the new model is released, the first generation of models participating in Le Mans will be called MK1 to distinguish different GT40, and then the code will be added later). You can even think that Shelby and Miles have applied many experiences from Shelby Daytona Cobra Coupe to GT40.
(1965 GT40 Mk1 Daytona)
The transformed GT40 Mk1 Daytona is indeed much better than before, and even won the 2000km endurance race in Daytona Continental, defeating Ferrari P2 driven by John Surtees (legendary driver, the only one who has won two and four world championships so far, and the oldest surviving F1 world champion). And won the second and third place in the next 12 hours of Sebring endurance race. However, due to problems such as gearbox, some races that GT40 Mk1 Daytona participated in later ended in failure.
(In 1965, three Ferrari cars crossed the line at the same time in the 24-hour Le Mans endurance race)
In 1965, the French 24 Hours Le Mans Endurance Race was held again. This time, six Ford GT40 (different versions) participated, but none of them was able to finish the race. Ferrari once again "humiliated" Ford’s ambition and won five consecutive championships.
Three wars Ferrari
So far, Ford has invested millions of dollars in the GT40 project, but none of the cars have completed the Le Mans race. Ford II is faced with a dilemma, either to give up the "war" with Ferrari and stop investing, or to continue to increase investment and "crash" Ferrari.
The answer given by Ford II was to send a card with a name to everyone involved in the project, and a sentence was written under the name: "You‘d better win! (In the interview, Shelby recalled "Ford wins Le Mans in 1966")
When Ford II handed the cards to the team members one by one, Shelby and several engineers asked, "What about the financial budget restrictions?"
Ford only replied: "You are only responsible for winning, and don’t worry about anything else!"
In order to continue to improve GT40, Myers and his team have invested thousands of hours in testing and research. The new GT40 Mk2 has further increased the engine displacement, from 4.7-liter V8 to 7.0-liter V8 (the engine used by Ford for NASCAR). Because of the engine with such a huge volume and power, the chassis structure has been strengthened, the suspension system has been upgraded, the cooling system has been optimized, and the braking system has been improved … The new GT40 Mk2 will no longer be extremely unstable, even at the speed of 210mile/h (about 338km/h), it is still rock-solid.
(GT40 Mk2, the one that Ken Miles drove in 1966 still exists in the world, worth more than 15 million pounds).
What is even more exaggerated is that Shelby, Myers and Ford team jointly developed a set of computer simulation equipment, which can simulate the whole gearbox working condition of Le Mans race. The reason why the gearbox has always been a "drag" before is that on the one hand, the engine power and torque have risen sharply on the existing power system, and the gearbox has not had enough time to verify its reliability; On the other hand, at that time, the Le Mans race had to shift gears nearly 9000 times, and it was easy to go wrong after 24 hours of continuous high-intensity use on the Le Mans track, which tortured the car. (For example, in 1965, several P2 models sent by Ferrari failed to complete the race because of the gearbox).
Although this set of gearbox simulation equipment later became the standard equipment in the development of F1 racing cars, it was almost witchcraft at that time. Through computer signal transmission, every gear shift in the whole Le Mans race is actually simulated, and the gearbox is also connected to the engine to simulate the real racing situation.
The date of the duel between David and Gliath is approaching.
The Italians didn’t stand still at this time. In order to cope with Ford’s menacing challenge, Ferrari took out the P3 model that had just been produced. The streamlined body is even more exaggerated than GT40, and the height of 37.4inch (about 95 cm) is even lower than GT40. At that time, the top speed of GT40 was a little more than 210mile/h/h (about 338km/h), while the top speed of P3 was only 190mile/h/h (about 305.8km/h). However, Enzo was willing to sacrifice some top speed for lightness and flexibility, so that P3 control would be better without accidents in the narrow track, and it would be possible to refuel in P room less times.
(Ferrari P3, now worth more than 20 million pounds)
On June 18th, 1966, Ford brought the Armada-8 GT40, 20 tons of spare parts, and a team of top racers (Kim Myers, Bruce McLaren, etc.).
Ford II was invited as the opening guest of that year’s Le Mans Endurance Race. With the flag waving in his hand, the race officially started. At first, Ford relied on strong speed to gain the lead, but when the time came, Ferrari regained the first and second positions with more flexible maneuverability and fuel economy.
(Ford II waves the flag and the game begins)
On the contrary, Ford was asked to strictly implement the strategy of "drive carefully, don’t be reckless" because of the painful memory of "bow and snake shadow" However, one person in the team ignored this instruction, and Kim Myers decided to give it a shot, constantly setting a shocking lap record and regaining the leading position from Ferrari.
The next morning, when the morning sun shone on Le Mans, France, three P3 cars brought by Ferrari either broke down on the side of the road due to mechanical failure or had a serious accident and had to retire.
On the afternoon of June 19th, three GT40MK2s passed the finish line side by side with the cheers of the audience and all Ford people, and won the first, second and third place, and won the 24 Hours of Le Mans in France in 1966, which shattered Ferrari’s dream of winning six consecutive championships.
(In 1966, three GT40 cars crossed the line at the same time)
This is a great victory that goes down in history, and it is also the most unforgettable moment in the history of automobiles, and it is also the starting point for Ford’s glory.
“It was one terrific time, one that could never repeat again.” ——Carroll Shelby
postscript
Ford, who was on a roll, successively won the following three French 24-hour Le Mans Endurance Championship, but it is a pity that Kim Myers, who helped Ford win all these dazzling achievements, failed to witness the subsequent glory.
(GT40 J-Car)
After Mk2′ s total victory, Ford did not stop, but continued to improve its aerodynamics and chassis. Two months after the race, when the test car GT40 J-car was tested at Riverside International Raceway in Southern California, Myers died in an accident, and his son witnessed it by the track.
(Ken Miles)
What is even more regrettable is that in the Le Mans race in 1966, because the victory was already locked, Ford hoped that the three cars could cross the line together and let the reporter take this unforgettable scene, so Myers slowed down and waited for the other two cars to catch up before crossing the line together. However, although Miles’ car passed the finish line first, the organizer suddenly put forward an unknown rule. Because Bruce McLaren’s parking space was a distance behind Miles’ car, according to the total length, McLaren won the first place. As a result, Miles missed out on the "Grand Slam" of the three most influential events (Le Mans, Sebring and Daytona) in 1966.
After the death of Miles, the project was suspended for two months. After that, Ford introduced a brand-new model GT40 Mk4, which has a brand-new body, suspension and brakes compared with Mk2, and a new model with big tires and brakes. In Le Mans linear track, it can be 50mile/h/h faster than Mk2 (about 80.5km/h), and it also uses a 7.0-liter V8 engine equipped with Mk2. (6200 rpm in 1st gear can accelerate to 144.8km/h)
(GT40 Mk4)
In 1967, when many people thought that Ford only won the race by "luck" last year, Dan Gurney drove the GT40 Mk4 to cross the finish line again in the first place.
On the podium, Gurney had a whim, throwing a long-shaken bottle of champagne at the crowd and reporters, becoming the first person in the history of racing to make this celebration, and this habit has been "used" to this day.
(Gurney sprayed champagne on the crowd at the award ceremony in 1967)
After that, Ford decided to withdraw from Le Mans. On the one hand, Ford has proved its strength and achieved the expected goal. On the other hand, FIA announced a new rule in 1967, "The engine displacement of participating vehicles should not exceed 5 liters". Gurney once joked in an interview: "Europeans know that if they don’t change the rules, they can’t take the championship from the Americans."
However, in the 1968 and 1969 French 24 Hours Le Mans Endurance Race, John Wyer (team manager when Shelby won the Le Mans championship in Aston Martin in 1959, left Aston Martin in 1963, joined Ford in 1964 and participated in the research and development process of GT40) changed the model with Ford GT40 Mk1 (4.9-liter V8 engine) in the name of his own company (JW Automotive Engineering).
When the rules were changed again in 1969, GT40 completely withdrew from the 24-hour Le Mans race in France.
Nowadays, it is difficult to calculate how much Henry Ford II invested in this battle. Some experts speculate that according to today’s monetary value, Ford spent about 360 million pounds to teach Ferrari a lesson.
If there were no political reasons for Ferrari’s team management, which led to the replacement of Ferrari’s legendary driver John Sutis before the race in 1966, it might be hard to say whether it would be won or lost that year. If Kim Myers hadn’t died young two months after that victory, perhaps Ford would have won more glory in the racing world. If …
In fact, there are countless ifs, but we just need to remember that carote Shelby and Kim Myers have made indelible contributions in this great "battle", and there are still many people’s contributions in the GT40 project. Ford II is definitely a great figure in the history of automobiles …
“I want my legacy to be I want to make sure those people are recognized, they were pioneers.”——Carroll Shelby
More than 50 years have passed, and that embarrassing legend has left us not only a legendary GT40, but also a splendid automobile culture.
References:
Grand Tour Season 1 Episode 6.Ford VS Ferrari, which will be released in North America on November 15th, has not yet been set in China.Behind the Headlights documentary.The Carroll Shelby Story, the autobiography of Shelby.Interviews with Legendary Designers & Engineers, interview with Shelby on October 12, 1997.Racing in the blood: the story of the Ford GT40, website of Motoring Research.
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