分类： spa

There are these eight ＂pains＂ in beauty in 2021. What should I do next？

The beauty industry in 2021 is even more "rolled up" than in previous years.

In the general environment, the growth rate of cosmetics retail market has slowed down, and various new regulations of the industry have gradually landed, and the business pressure of enterprises has suddenly increased; On the brand side, new domestic products are cold, and many imported products "fail" in China; At the channel end, the online traffic dividend disappears, the live broadcast frequently rolls over, the offline channel is still in the winter, and the new species boom is no longer; At the supply chain end, it has also begun to enter a new reshuffle period …

Looking back on the past year, it is undoubtedly a year of "pain" in the industry. In the new year, only by aiming at the pain points and attacking accurately can we find the certainty of the development of the enterprise itself in the turbulent market.

1. The "pain" of the market twists and turns

According to the data of the National Bureau of Statistics, from January to November 2021, the total retail sales of social consumer goods reached 39,955.4 billion yuan, a year-on-year increase of 13.7%. Among them, the total retail sales of cosmetics was 367.8 billion yuan, up 15.3% year-on-year, which was 9.5% higher than that of the same period last year.

However, compared with previous years, cosmetics retail is obviously insufficient in 2021. According to cosmetics observation statistics, from January to June, the growth rate of total retail sales of cosmetics showed a downward trend month by month; In July, the growth rate of cosmetics retail sales slowed down to 2.8% year-on-year, and it was 0% in August, and rose to 3.9% in September, but compared with the same period in history, it was the lowest value in the same period in the past 10 years.


2. The "pain" of industry supervision

With the formal implementation of the Regulations on the Supervision and Administration of Cosmetics on January 1, 2021, the cosmetics industry has ushered in the era of "the strongest supervision in history".

According to the incomplete statistics of cosmetics observation, at least 16 relevant management regulations/methods/provisions and draft for comments will be issued in 2021. While raising the industry threshold, many problems have surfaced one after another.

The speed of new product development becomes slower. On May 1, 2021, the Measures for the Administration of Cosmetic Registration and Filing, the Provisions for the Administration of Cosmetic Registration and Filing Data and the Provisions for the Administration of New Cosmetic Raw Materials Registration and Filing Data were officially implemented, which clarified the safety monitoring system for new raw materials and the requirements related to cosmetic registration and filing, which made the R&D cycle of enterprises longer, the development speed of new products slower and the registration threshold higher.

Operating costs have increased substantially. As required, since January 1, 2022, cosmetics registrants and filers who apply for special cosmetics registration or ordinary cosmetics filing shall evaluate the efficacy claims of cosmetics. However, according to industry insiders, the testing cost of a single product has risen sharply compared with before, and the operating costs of enterprises have risen.

Advertising has become more difficult. From May 1 this year, the Measures for the Administration of Cosmetic Labels will be officially implemented, which puts forward regulatory requirements for enterprises to advertise or publicize their efficacy through cosmetic labels. Last year, many enterprises were fined for false propaganda.

3. The "pain" of new domestic products when they are cold

Since 2021, news of the closure and clearance of domestic cosmetics brands has frequently come out. According to the incomplete statistics of cosmetics observation, as of December of that year, nearly 20 domestic beauty brands were shut down or closed down. Such as Cindy, CROXX, Paiji, KACH, etc. Among them, make-up brands are the main brands.

Someone in the industry once said that the competition of new domestic brands is very cruel, and it is difficult for some niche brands and new brands that have not run out of popularity to live for a few years. In fact, many brands didn’t know it existed until they were about to close down.


This is related to the "killing" of many domestic brands in the low-end market. In a market with limited traffic, the continuous influx of new brands will only aggravate the "involution". Once the capital stops "blood supply", new domestic products will only come to an end silently.

4. The "pain" of sluggish imports"

It is reported that Yueshi Fengyin, owned by Korean Amore Pacific Construction Group, will retreat in the China market, and the number will eventually be reduced to 140, which is 76% less than the 600 stores in the peak period. In March 2021, the group’s Yiti House has completely closed all offline stores in the China market.

The retreat of Yueshi Fengyun is just a microcosm of foreign beauty companies in China.

According to the incomplete statistics of cosmetics observation, in 2021, more than ten international beauty brands withdrew their cabinets, cleared their warehouses or even stopped operating in China. In the counted cases, the groups of imported brands are mainly international beauty giants, such as WASO under Shiseido, BECCA under Estee Lauder, Copley under Unilever, etc., involving skin care, make-up and care.

5. The "pain" of online channel turmoil

Double 11’s "dumb fire" is a watershed from hot to cold for online e-commerce. In the past 13 years, Ali Double Eleven ushered in single-digit growth for the first time, with an increase of 8.45%. This result is related to the end of the traffic dividend and the increasing cost of traffic.

Some popular anchors have bluntly said that in the past five years, the price of traffic on various platforms has increased tenfold, and the business of merchants has become more and more difficult to do, and it has become increasingly difficult to make money, because they are all working for platforms and KOL. According to the data of the research and development department of CITIC Securities, the promotion expenses of some platforms reach more than 26% of the sales, and the brands burn a lot of money, but they just "kill one thousand and lose 800", and finally they can only go lonely.

The field of live online delivery, which was once in the limelight, also suffered a blow.


Since 2020, more than 20 laws and regulations on live broadcasting have been promulgated, and the statement that "the lowest price of the whole network" was originally the killer of live broadcasting began to become illegal propaganda.

As for anchors, Viya, Sydney and Lin Shanshan were all fined for tax evasion, totaling more than 1.4 billion. Their accounts in Weibo, Tik Tok, Taobao, Aauto Quicker, Xiaohongshu and other platforms have also been blocked. The tax storm has bid farewell to the barbaric growth of live broadcast, and practitioners have begun to re-examine this ups and downs.

6. The "pain" of shrinking offline channels

The offline channel is still in the "winter". Market research shows that the passenger flow of offline channels continues to decline, and the events of clearance, bankruptcy, store closure and career change have never stopped in the industry. However, due to the impact of the epidemic and online, the cold winter of offline channels is far from over.

Take some foreign brands that reduce the market as an example, many will also take offline channels to "cut the knife first". For example, after entering the China market in 2014, the care brand Fulv Deya mainly used department stores. At the beginning of 2021, Fu Lu Deya was reported to have cut down a lot of department store counters, which was the result of the brand shifting its strategic focus to online. In addition, Bei Lingfei, a subsidiary of LVMH Group, and Julie Kou, a subsidiary of POLA, also withdrew a large number of offline counters.

7. The "pain" of low tide of new species

According to incomplete statistics, since 2020, there have been nearly 20 new beauty collection stores in the beauty market, which have more than 1,000 stores nationwide. However, since 2021, some new species have begun to spread rumors of losses and even closing stores. At the same time, the expansion speed of "old players" in stores is no longer the grand occasion of the past. Last year, only a few "new players" such as "Zero Beauty Optimization", "SUKI BOX" and "BOEM’SBOOK Collection" entered the stadium.

Some insiders believe that in this context, capital also holds a wait-and-see attitude towards new species, and many new species have entered the threshold of life and death. Whether they can establish their own profitability will determine their life span.

8. The "pain" of supply chain reshuffle

In 2021, the supply chain ushered in a new reshuffle period. This year, supply chain enterprises have experienced many rounds of pressure, such as supervision, price increase and power cut.

The first is supervision. Strong supervision on banned raw materials has greatly affected enterprises. On May 28th, the State Food and Drug Administration issued the Catalogue of Prohibited Raw Materials for Cosmetics and the Catalogue of Prohibited Plant (Animal) Raw Materials for Cosmetics. Among them, the list of prohibited raw materials for cosmetics reached 1,284, while the list of prohibited plant (Animal) raw materials for cosmetics was 109, and cannabis raw materials were definitely banned. In addition, the regulatory authorities have redefined the concepts of stem cell cosmetics, brush acid beauty and food-grade cosmetics.


The second is the price increase. In January, 2021, cosmetic packaging boxes took the lead in opening the price increase tide, and nearly 20 paper enterprises successively issued price increase notices, with the highest increase reaching 20%. In March and October, the raw material side also started to raise prices several times, with the highest increase of 118%.

Then there is the power cut. At the end of September last year, industrial electricity consumption in many places in China was tight, and various places took measures such as limiting electricity and stopping production for enterprises under their jurisdiction. Jiangsu, Guangdong, Zhejiang and other major chemical provinces were also deeply affected, which undoubtedly made matters worse for cosmetics manufacturers who were already in the trend of price increase.

By 2022, CiE Beauty Exhibition will solve the pain points of the whole industry in one stop.

The pain points mentioned above are, in the final analysis, that the beauty industry has reached an important turning point in history, and the people and goods yard has undergone earth-shaking changes. Only by innovation, only by opening up and linking the excellent resources of the whole industry chain can we solve the above problems.

CiE Beauty Innovation Exhibition, with the slogan of "new brand, new buyer, new ecology", is the first exhibition in the beauty industry focusing on new resources and taking "innovation" as its core competitiveness. The 2022CiE Beauty Innovation Exhibition also provides innovative solutions for the beauty industry.

It is reported that the 2022CiE Beauty Innovation Exhibition includes five exhibition halls with an exhibition area of 60,000 square meters and 800+ high-quality exhibitors. It is estimated that there will be more than 40,000 professional buyers. The highlights are mainly reflected in the following three aspects-

800+ quality exhibitors. The exhibition covers 800 exhibitors, including more than 400 brands, including new domestic products, imported products, special categories and other market trends; There are more than 200 supply chains, covering foundries, packaging suppliers, raw material suppliers and testing institutions. There are more than 150 ecological resources such as MCN and e-commerce platforms.

More than 30 special events. The exhibition will hold special events such as e-commerce and marketing platforms, data & trends and celebrities. More than 30 experts from Taobao Live, Tmall International, JD.COM Beauty, Aauto Quicker E-commerce, bilibili and Xiaohongshu will share the development trend of 2022 beauty, the latest policies of e-commerce platforms and the advanced tactics of traffic marketing.

40,000+professional audience. It is estimated that there will be more than 40,000 exhibitors, including about 22,000+visitors from online channels and 12,000+customers from offline channels, gathering high-growth channel buyers in the beauty industry.


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IGN updates the top ten best soul-like games, and the ＂Benevolence King＂ series leads.

IGN recently updated the "Top Ten Soul-like Games List", and Star Wars Jedi: Survivor replaced Star Wars Jedi: The Fallen Knights, adding three new games, while removing Fallen King, Blood-eating Code and Diablo III.

·10.《Ashen》；

11. The Origin of Final Fantasy: Strangers in Heaven;

12. Lord of Fallen;

13. Wolong: The Fall of Heaven;

14. Relics 2;

15. City 3;

16. Boke Kede;

18. imperialist invasion;

19. imperialist invasion;

20. imperialist invasion;

21. imperialist invasion;

23. imperialist imperialist imperialist imperialist aggression;

24. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism.

15. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism;

16. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism.

18. The Historical Law of Imperialism, Imperialism, Imperialism, Imperialism, Imperialism, Imperialism, Imperialism, Imperialism and Imperialism.

21. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism.

19. The Origin of Final Fantasy:

20. "Treatise on Febrile Diseases and Treatise on Febrile Diseases" The order of war oppression makes people:

20. Treatise on Febrile Diseases Delaying War Management Rules.

21. The Origin of Final Fantasy: Strangers in Heaven.

21. Lord of Fallen.

12. Lord of the Fallen.

13. Lord of the Fallen.

13. The crow wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard, wizard wizard wizard wizard wizard, 17. Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Sorcerer, Sorcerer, Sorcerer, Sorcerer, Sorcerer, Sorcerer, Sorcerer, Sorcerer, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter.

The wheel of a century’s resurrection, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century.

21. The Origin of Final Fantasy:

21. Imperialist Imperialist Film,

Green, Low-carbon and High-quality Development of Medical Security Service in Shandong Province

Jinan, China Broadcasting Network, December 2 (Reporter Li Shun) Recently, the Shandong Provincial Government Information Office held a press conference to introduce the green, low-carbon and high-quality development of medical security services. Huang Xiaojun, deputy director of Shandong Medical Insurance Bureau, said that medical insurance is an important institutional arrangement to reduce people’s medical burden, improve people’s well-being and maintain social harmony and stability. It is not only a major livelihood project related to people’s health and well-being, but also an important supporting force for high-quality economic and social development. Since the beginning of this year, Shandong Provincial Medical Insurance Bureau has earnestly implemented the deployment requirements of the provincial party committee and government, closely focused on the construction of the pioneering area for serving the province’s green, low-carbon and high-quality development, and formulated the "Implementation Opinions on the Green, Low-carbon and High-quality Development of Medical Insurance Services" (hereinafter referred to as the "Implementation Opinions") with nine departments including the Provincial Development and Reform Commission and the Provincial Public Resource Trading Center, and put forward 25 supporting policies and measures from eight aspects. At present, various policies and measures are being implemented in the province.

At the press conference, Huang Xiaojun introduced the outstanding features of the Implementation Opinions. First, the theme is clear. The "Implementation Opinions" firmly grasps the general requirement of writing the "Shandong Chapter" of Chinese modernization with the construction of green, low-carbon and high-quality pioneering areas, focuses on the important mission of promoting high-quality development and pioneering area construction, bases on the actual medical insurance function, highlights the goal orientation, improves the medical insurance system, promotes the coordinated development and governance of medical insurance, medical care and medicine, and strives to serve the province’s green, low-carbon and high-quality development with the high-quality development of medical insurance.

Second, the coverage is wide. The "Implementation Opinions" was jointly formulated by 10 departments including the Provincial Medical Insurance Bureau, the Provincial Development and Reform Commission, and the Provincial Public Resource Trading Center. The policies and measures covered many fields such as industrial innovation and development, improvement of business environment, promotion of rural revitalization, and reform of the medical and health system. Emphasis was placed on strengthening departmental synergy and giving full play to the role of medical insurance policy effectiveness in serving green, low-carbon and high-quality development.

Third, high integration. Bringing together various reform measures in the field of medical security, such as treatment guarantee, medical service, price recruitment, fund supervision, medical insurance handling, information construction, etc., reflects the high integration of medical insurance policies. Some of them are the deepening and upgrading of the original measures. For example, in improving the centralized procurement policy, it is proposed to pay more attention to promoting enterprise innovation and constantly improve the centralized procurement rules system; Some are innovative measures, such as setting up pharmaceutical medical service price items in promoting the application of new technologies and new projects, and gradually incorporating them into medical insurance payment, further promoting the transformation of pharmaceutical service model into patient-centered and promoting rational clinical use of drugs.

The fourth is strong operability. Based on good implementation and implementation, the 25 measures in the Implementation Opinions are relatively clear, quantitative and detailed, with strong pertinence and operability. For example, in promoting the development of Chinese medicine medical institutions, it is clear that Chinese medicine diseases with long treatment cycle, controllable risks and continuous treatment need to be included in the daytime Chinese medicine medical service management, and the fees for Chinese medicine diagnosis and treatment that meet the requirements are paid and settled with reference to outpatient chronic and special diseases or hospitalization policies; In terms of long-term care insurance, it is clear that more than 40% of basic medical insurance participants will be covered by the end of 2023, and full coverage of employees and residents in the province will be achieved in 2025.

For more exciting information, please download the "Yangguang. com" client in the application market. Welcome to provide news clues, 24-hour hotline 400-800-0088; Consumers can also complain online through the "Woodpecker Consumer Complaint Platform" of the Central Broadcasting Network. Copyright statement: The copyright of this article belongs to Yangguang. com and may not be reproduced without authorization. Reprint please contact: cnrbanquan@cnr.cn, we will be held accountable for the behavior that does not respect originality.

Research and development costs are low, and it is difficult to break the low-end positioning. How can domestic beauty cosmetics go far？

The Beijing News (Reporter Wang Shengnan) The cake of domestic beauty cosmetics is getting bigger and bigger, and the problems are also coming. Experts pointed out that the operation mode of low R&D and high marketing has never been able to break the positioning of the low-end domestic beauty brands. With the strong overweight of international brands after the recovery of the China market, it is not easy for domestic beauty brands to go more steadily and further.

"Recently, Hua Xizi’s advertisement was circulated in the elevator every day", "I saw the advertisement of Perfect Diary in the elevator, and actually found Zhou Xun to endorse it" … On the eve of the Double Eleven, Hua Xizi and Perfect Diary, domestic beauty brands that rely on online channels to grow day by day, chose Baping elevator to seize the consumer market through offline media. At the same time, it is still accelerating the layout of offline stores. By the end of September this year, Yixian E-commerce has opened more than 200 offline experience stores in more than 90 cities in China.

As for the reasons for developing offline channels, Hou Cong, a health beauty consultant and life aesthetician, pointed out that on the one hand, domestic beauty brands need to continue to explore potential customers offline, expand brand recognition, and conform to the traditional consciousness of "running away from monks but not temples" in China consumer market. For first-and second-tier cities, offline channels have the function of "brushing the sense of existence" and "shooting the face", while for consumers in sinking cities, what is real and within sight is still their important consideration.

On the other hand, relying on online channels is not a long-term solution. Although online marketing has brought high sales, the cost is also huge. For example, the annual report of Polaiya, which occupies a place in the recommendation list of beauty bloggers, shows that in 2019, the annual net profit of Polaiya was 393 million yuan, but the sales expenses reached 1.223 billion yuan, a year-on-year increase of 38.03%, of which the image promotion expenses were 839 million yuan. The high sales expenses contributed to the performance growth, but did not change the profitability. In 2019, the net interest rate of Polaiya decreased from 12.14% in 2018 to 11.73%, and the gross profit rate also decreased slightly from 64.03% to 63.96%. At the same time, the insiders also pointed out that the current way of marketing to create explosions is limited to the overall improvement of the brand, and users have not generated high loyalty to the brand. Continuing to create explosions means long-term high sales expenses.

In contrast to the high sales expenses, there are unmatched R&D expenses. In 2019, the sales expenses of Polaiya reached 1.223 billion yuan, and the research and development expenses were 74.6026 million yuan, and in 2018 it was 51.2918 million yuan. After large-scale marketing, the quality and reputation of domestic beauty cosmetics are not satisfactory. In the comments on Hua Xizi’s explosive powder, there are many comments such as "it’s not as good as shaking audio and video", "the packaging is really beautiful, but it’s really difficult to use" and "the advertising is too boastful".

Hou Cong pointed out that at present, the positioning of domestic beauty brands is still dominated by the low-end and middle-end, and the operating mode of low gross profit and high marketing has aggravated the financial burden of brands. At the same time, low-cost means can easily make brands reach the profit bottleneck ahead of time, which can only be used as one of the chips to enhance competitiveness, not a long-term solution. Nowadays, consumers’ loyalty to brands and commodities is not as good as before, so it is the key to seize consumers through product innovation and technical iteration, which is why many cosmetic products with indicators will be updated on the original basis every few years. The rapid development cycle and reaction speed of domestic beauty cosmetics meet the needs of consumers faster, but the quality system and related technologies are still not perfect, which can’t keep up with the development speed, and the quality and safety that follows will also become a problem.

Compared with international brands, Hou Cong said that in addition to the low-end positioning of domestic beauty products, some brands still have a "three-minute fever" operation mode, which is difficult to adhere to product research and development, technological innovation and consumer service, and the technology and high professionalism are still not as good as international brands. In addition, the enthusiasm of domestic beauty brands for independent research and development is also being hit by endless imitations. Insiders pointed out that after a domestic beauty product became popular, some brands that wanted to rub traffic would copy the original, launch their own products, and dilute the original traffic and sales. Over time, it weakened the enthusiasm of domestic beauty brands for independent research and development.

From skin care, make-up to medical beauty, China’s beauty market has great potential. According to the report released by data analysis agency GlobalData in June this year, the beauty market in China is expected to grow from 39 billion yuan in 2019 to 59.5 billion yuan in 2024, with a compound annual growth rate of 8.8%. After the outbreak of the epidemic, the China market is the first to recover. Although domestic beauty brands occupy the home advantage, international brands are also overweight, which is bound to carve up the existing market. How to go far and stabilize after the rise, there are still many problems that domestic beauty brands need to ponder.

Beijing News reporter Wang Shengnan

Editor Jake proofreads Chen Yanyan.

China football, why is it ＂hot＂ again recently？

BEIJING, Beijing, May 27 (Reporter Bian Liqun) "Shanghai Shenhua goalkeeper Ma Zhen committed violent acts and punched the opponent’s player in the face. He was suspended for 5 games and fined 50,000 yuan; Rodriguez, a foreign aid from Meizhou Hakka, carried out non-sports behavior and used insulting gestures to the opposing players. He was suspended for 4 games and fined RMB40,000. "

On the evening of 26th, China Football Association issued another heavy ticket. This is already the second consecutive round of the Super League, and two players have been severely punished for violence on the field.

Recently, football in China is full of anger, and in addition, the referee is insulted in the game and accused by social media. Since May, the China Football Association has issued as many as 21 tickets, most of which are concentrated in the past half month.

Jia Desong (left) and Aziz, who had been severely punished before, were in the game. China News Service reporter Wang Gang photo

The fire can’t be suppressed again.

The league has returned to the home and away games, and the fans have returned to the stadium. This season, the Super League is very popular. However, recently, there has been a lot of anger.

Of course, every season, there will inevitably be angry scenes. At the beginning of last season, just after two rounds of competition, the Super League created nine red cards and five tickets.

In contrast, this season, it is an improvement to enter the third node of the league and get frequent fines.

Data Map: In the Super League last season, referee Li Haixin showed a red card to Shi Ke (first from left). Image source: IC photo

Since the fifth round, the fire in the Super League has gradually started. Sunic, the foreign aid of Henan team, pushed down Fang Hao, a teenager from Beijing Guoan, and was suspended for five games by China Football Association, and fined 50,000 yuan.

In the same round of competition, Fan Bing, an official of Nantong Zhiyun Team, was banned from entering the competition stadium for one game and fined RMB10,000 by the Football Association for publishing the contents of questioning the referee in the WeChat circle of friends.

Coincidentally, Xie Hui, the coach of Dalian People’s Team, was also banned from entering the competition stadium for one game and fined RMB 10,000 for publishing the contents of the penalty dispute on social media.

Data Map: Xie Hui directs the competition in the stands. Image source: IC photo

As Nantong Zhiyun sent a long article in response to the Football Association’s fine on May 16th, the fire reached a new height.

"The facts on which the penalty decision is based are unclear and are not within the jurisdiction of the Football Association Disciplinary Committee, and the applicable rules are inappropriate; Moreover, although the punishment decision shows that there is a’ description of the parties’ by applying the template, in fact, it did not give our club or Fan Bing any opportunity to communicate, explain and defend themselves, and never held an interview meeting or hearing under the rules, lacking due process. "

"If such’ punishment decisions’ that lack legal basis and express personal opinions are allowed to flood, it will inevitably lead to illegal restrictions on the legitimate freedom of expression of football players and lead to a chilling effect."

Until now, the China Football Association has not responded to this. And a wave of unrest, a wave of rise again.

Data Map: Xie Hui directs the competition in the stands. Image source: IC photo

In the match between Tianjin Jinmen Tiger and Shandong Taishan Mountain on May 19th, Jia Desong, a foreign aid of Taishan Team, punched Beric, a foreign aid of Tianjin Jinmen Tiger, and the latter was injured. Jia Desong was finally banned for five games by the China Football Association and fined 50,000 yuan.

In the same round of competition between Wuhan Sanzhen and Chengdu Rongcheng, Aziz, a foreign aid from the three towns, trampled on his opponent’s leg and was banned for four games and fined 40,000 yuan.

Next, Shanghai Shenhua goalkeeper Ma Zhen and Meizhou Hakka foreign aid Rodrigo.

Why are you so angry?

Recently, the violence in China football field has been concentrated, which has to cause a question: Why are people so angry?

This season’s return to the home and away Super League, although the star flavor is insufficient after the loss of big-name stars, the game is still quite fierce.

To a certain extent, some of the anger also comes from this. Under the competition for every inch of land on the court, coupled with the blessing of the players’ own hormones in the game, irrational behavior is prone to occur.

This season’s Super League is hot at home. China News Service reporter Han Haidan photo

However, combing down, the source of a lot of anger comes from some penalties.

For example, Fan Bing, an official of Nantong Zhiyun, and Xie Hui, the coach of Dalian, made speeches on social media, all of which were aimed at the referee’s penalty.

In the match between Tianjin Jinmenhu and Shandong Taishan, the players of the two teams have accumulated anger for a long time. Before Jia Desong’s boxing behavior, the fighting action has gone beyond the normal range. Unfortunately, the referee on duty failed to control the field well, which indirectly led to a large-scale conflict at the end of the game. All kinds of chaos have buried the original excitement of this goal war.

Sunic, a foreign aid from Henan province, and Aziz, a foreign aid from three towns in Wuhan, were given additional punishment for their violent behavior, but in the game, the two referees on duty only showed them yellow cards.

The Wuhan Three Towns team punished Aziz for one dollar and responded to the ticket in disguise.

Another big source of anger is the intensive schedule. Since the start of the game on April 15th, the Chinese Super League has played 9 rounds in more than one month, with each team playing once every 4 days on average.

Under the long-term consumption of double matches in a week, the players are inevitably tired of fighting, which further increases their anger.

Data Map: This season’s Super League competition. China News Service reporter Futian photo

Sparse fire can reduce fire.

Objective factors, such as the intensive schedule and the referee’s ruling level, cannot be changed in a short time. Therefore, the way of suppressing fire, which is similar to punishing improper remarks, can not reduce the fire well, but is easy to be swallowed up by fire.

Therefore, Nantong Zhiyun, Wuhan Sanzhen and other clubs responded fiercely, and the behavior of club officials abusing referees on the court and questioning referees on social media off the court became more and more concentrated.

Fans in the stands and on social media are also angry.

For the current football in China, communication needs to be strengthened, and all parties need to reduce the fire.

In fact, in the 2021 season, the Super League used the mechanism of publicly responding to controversial penalties, but it did not last long, and such responses disappeared.

In addition, some fans suggested that it is possible to reconsider choosing an international referee in some 6-point battles related to championship or relegation.

Although this move may not necessarily put an end to the phenomenon of questioning the referee and the misjudgment and omission in the court, it can still alleviate the anger caused by various trust crises.

In any case, it is really precious that the league resumes home and away games, fans return to the stadium, and some stadiums even have a hard-to-find ticket. Football practitioners in China should cherish this fire, not anger. (End)

Director of the State Sports General Administration： The level of men’s football in China has been declining all the way, and serious problems in the field of football have been resolutely cracked dow

　　Source: Shangguan News

　　Liberation Daily Shangguan Journalist Mao Guanjuan Hong Junjie Wang Xianle Liu Xueyan Hu Xingyang Zhou Chengyi

　　On the morning of March 12th, the first meeting of the 14th National People’s Congress held an interview in the Great Hall of the People. Gao Zhidan, director of the State Sports General Administration, Kang Yi, director of the National Bureau of Statistics, and Wang Guanghua, minister of natural resources were interviewed.

　　In response to a question about how to comprehensively promote the development of the "three big balls", Gao Zhidan said that the collective ball games of football, basketball and volleyball have a large population and great social influence, and are deeply loved by the broad masses of the people, especially teenagers. The results of the three big balls are not only the outcome of a game, but also the spirit of collectivism and patriotism.

　　Gao Zhidan said that China’s "three big balls", especially women’s events, have achieved good results in the world. China women’s football team has won the runner-up in the Olympic Games and the World Cup, and is known as the "sonorous rose". China women’s basketball team won medals in the Olympic Games and world championships in 1980s and 1990s, and won the runner-up in the World Cup last year, showing a good momentum of continuous progress and development. China women’s volleyball team, which has been tempered through hard training, has struggled from generation to generation, winning the world championship 10 times in three world competitions and winning honor for the motherland.

　　However, realistically speaking, for a long time, the development of China’s three major sports, especially men’s events, was not satisfactory, and the level of men’s football declined all the way. There were many chaos in the football industry, which was in sharp contrast with the requirements and expectations of the CPC Central Committee and the people all over the country. It is a sign of a sports power that the three major goals should be achieved, and it is also a short board that we must make up to speed up the construction of a sports power.

　　"Recently, in view of the serious problems in the field of football, we have been deeply rethinking the methods and ways to solve them, and systematically treating them from the aspects of ideological education, work style construction, deepening reform, and doing a good job in current work, so as to regain the spirit of the Long March and do all the work in a down-to-earth manner." Gao Zhidan said, we should focus on the outstanding problems in the current work of the three big balls, such as the lack of spirit and the lack of hard work style, persist in changing the work style, strengthen responsibility and implement it, resolutely crack down on corruption and fake gambling in football and other fields, set a good example for discipline, improve the system and strengthen the rules, and comprehensively repair the good ecology of the healthy and sustainable development of the three big balls.

　　Column Editor: Zhang Jun Text Editor: Wang Xianle

Taking football as a platform to test the water, Qingdao Zhongneng perfect triple jump in sports industry

Netease sports report:

On October 20th, the State Council issued "Several Opinions of the State Council on Accelerating the Development of Sports Industry and Promoting Sports Consumption", which caused great repercussions in the sports circle. Many practitioners feel like a spring breeze, thinking that this marks a clear shift from gold medal sports to national sports in China, but some analysts believe that this just reflects the urgent need to accelerate the development of sports industry in China. Qingdao Zhongneng Group, which has been committed to professional football for ten years, has not only built its own model in China football, but also tested the water in advance in the sports industry. The sports culture company established last year assumed this important role. From cooperating with Qingdao Sports Bureau to carry out national sports dance and ballroom dancing invitational tournament, Qingdao mountaineering and walking, to independently undertaking large-scale events and group activities, Zhongneng has already had a mature model and rich experience in the sports industry with the help of football.

Compared with the national sports strategy in the past few decades, the biggest difference in the Opinions is that it aims at concepts such as industry, national fitness and sports consumption, and even puts forward a quantitative goal that sports consumption will reach 5 trillion in 2025, and does not regard "winning glory for the country in international stadiums" as the ultimate goal of developing sports. From this perspective, the government’s goal is clear and firm. "Grasping the potential industries" is one of the plans made by the Opinions for the future sports industry. It requires that football, basketball and volleyball should be taken as the starting points to accelerate the development of collective projects with wide popularity, high attention and large market space, and promote the development of the industry in depth. This seems to be a portrayal of Zhongneng’s development to the sports industry with the help of the football platform. National sports, campus football and international competitions have become the main brands of Zhongneng Culture and Sports Company.

Campus football, which has been attached great importance to from the State Council to the grassroots in the past two years, is once again interpreted as a core issue. As a small and medium-sized club, Qingdao Zhongneng has not achieved brilliant achievements like Evergrande and Luneng, but it has opened up a new mode of survival for small and medium-sized clubs with the perseverance of investing in professional football for ten years and the development of youth training system and campus football. Zhongneng Club not only trained a large number of available talents for national brands at all levels, but also established a standardized reserve echelon and campus football system. The club’s U9-U19, 7-echelon system has become one of the few clubs with complete echelon construction in professional leagues; Zhongneng Club has also signed contracts with nearly 70 primary and secondary schools in Qingdao, with a selection base of about 60,000 campus football talents, making it the club with the largest number of campus football schools in China. At present, the club continues to increase the construction and investment in the youth training system on the basis that the number of coaches at the two levels of youth training reaches 45 and the accumulated investment reaches more than 4 million. Now, the competition for youth training coaches is in full swing, and Zhongneng will invest more than 3 million yuan each year to hire high-level coaches to ensure the talent training of campus football and echelon. After visiting the echelon of Zhongneng Club and the construction of campus football, Wei Jixiang, secretary of the Party Committee of Foot Control Center of the State Sports General Administration, praised Zhongneng’s work in youth training.

Qingdao football has a profound connotation, and Zhongneng Club has made great efforts to train young people, but the hardware facilities such as football field are far from meeting the needs of training and competition, which has seriously affected the competition results and talent training. The Opinions call for the improvement of sports facilities. Governments at all levels should make overall plans for the construction of sports facilities in combination with the development of urbanization, rationally lay out the layout, and focus on building a number of small and medium-sized sports venues, public fitness activity centers, outdoor multi-functional stadiums, fitness trails and other venues and facilities that are convenient for the people and the people. Revitalize existing resources and transform old factories, warehouses and old commercial facilities for sports and fitness. At this point, Zhongneng Club started its operation last year. It not only solved the hardware problems that plagued the echelon and campus football by itself, but also enriched its experience through some international competitions and national sports. In 2012, Zhongneng Club and Qingdao Sports Bureau jointly held the National Sports Dance and Ballroom Dance Invitational Tournament, cooperated with Licang District Government to hold the National Fitness Walking Conference, cooperated with Qingdao Sports General Association to hold the mountaineering conference, etc. In 2013, it held the invitational tournament with the Bundesliga giant Wolfsburg in Sanya, and cooperated with Zhidan County in an all-round way.

At present, Zhongneng is planning to build Qingdao International Hushan Football Cultural Park and Football Cultural Creative Base, and plans to build it into a new landmark of football culture, a sports fashion gathering area, a sports creative industry platform and a national leisure sports center. Zhongneng hopes that through its own hard work, it can promote the great development of Qingdao’s sports culture industry, make it a bright spot of Qingdao’s emerging industries, make the world’s "football culture movement tide" surge in Qingdao, and lay the foundation for building an international football city.

Will the Clippers renew Leonard and George？ US media： Kajiao will become a free man next summer.

Leonard is discussing an early contract renewal with the Clippers, but no progress has been made at present, and Paul George will be eligible to discuss an early contract renewal with the Clippers in September. The two brothers now have two years left in their contracts, and their salaries have reached 94 million. They are both players in the 2024-25 season. In other words, if the Clippers don’t renew their contracts with them in advance, Kajiao is likely to enter the free market together next summer. If the Clippers choose to renew their contracts with them in advance, both of them will get a big contract of up to 224 million yuan for four years. The Clippers are still considering it, and some American media speculate that Kajiao will not be renewed in advance, and they will enter the free market together next summer.

At present, the Clippers are still very entangled in the renewal of Kajiao. Will they not renew their contracts? The investment in these seasons has not been received; Renew the contract? The injury of pepper is really scary. Judging from the past three seasons, it seems that the Clippers have not signed two players, but two old-age fathers.

Today’s peppers are like chicken ribs to clippers, which are tasteless to eat and a pity to abandon. Leaving them behind is likely to continue to face the status quo. Without them, it is difficult to find a better cornerstone for team building in the market. Therefore, I think Kajiao’s contract renewal is still full of hope, but it mainly depends on three points.

Before the Clippers decide whether to renew their contract, they will definitely make an assessment of their injury recovery and personal status. George’s injury last season was really unexpected. He just showed off a cool dunk and broke his leg when he turned around. But at present, his condition has recovered very well. This guy’s body seems to be a bug. He didn’t see the decline of his condition after several injuries, and this time it is likely to be the same. Leonard’s injury is more difficult, and he often can’t play without an accident. However, Leonard is smart enough to choose surgery before negotiating an early contract renewal, which adds uncertainty to the Clippers’ physical assessment. If Leonard can get rid of the injury, he is definitely one of the strongest players in the league.

Therefore, the assessment of injury is the most important thing to renew the contract in advance. After all, if Kajiao stays healthy, its competitiveness is still very strong.

Although Leonard and George are very strong, it has been proved that they can’t lead the Clippers to win the championship alone, especially in today’s more horrible period. It is tantamount to dreaming to compete for the championship with the existing lineup of the Clippers. The Clippers are well aware of this, so they aim at Harden as the number one signing target. If Harden can join us, there will be a chance for the championship.

Therefore, Harden is likely to be a key to the renewal of Kajiao’s contract. The Clippers’ goal is to win the championship. Boss Ballmer is not short of money. As long as he can win the championship, he will not be stingy with his investment. As long as Harden can join us smoothly, the Clippers will definitely renew Kajiao’s contract, because if Kajiao can’t renew his contract in advance, next season will become their contract year. In order to sign a big contract in the free market, they will definitely focus on health and will not do their best. If so, then Harden’s joining will lose its meaning, which is definitely not what the Clippers want to see.

This is unlikely, but it may also be part of the impact of renewal. Judging from the current competitive state and physical state of Leonard and George, 224 million yuan in four years is definitely high. The Clippers should try to make them choose to reduce their salary, so as to reduce the luxury tax that the team needs to pay and leave some salary space for introducing other reinforcements.

It’s just that it will be difficult to reach a consensus on salary reduction and contract renewal. Leonard is almost 100% sure that he will not reduce his salary. This person has always been like this, and his personal interests are not willing to sacrifice at all. George’s salary reduction is more likely. His personality is similar to Harden’s. Judging from his popularity in the league, he should be more accommodating and willing to consider others. If the Clippers put forward a salary reduction that George can accept, and hope to keep Leonard and get the opportunity to continue to strengthen the team through George’s salary reduction, George will probably agree. After all, George has not been able to win a championship.

The American media almost agree that the Clippers will not renew Leonard and George, but there is a good chance that I will definitely renew my contract. What do you think?

$170 million in 3 years, the first in the blocked shot league! Don’t be proud, thanks to your teammate James.

The biggest attraction of the NBA off-season is player trading and contract renewal. Every year, there are many high-priced contract renewals, and this year is no exception. For example, the Timberwolves renewed Edwards in advance for five years and the Grizzlies renewed Bain in advance for five years and 207 million dollars. The purpose of this early contract renewal is obvious. In the next few years, this player will be the core of team building. Of course, some team management also has their own considerations, and only three-year contracts will be given to the core players of the team. For example, Green of Warriors, after all, is affected by age, and it is very likely that Green’s ability will be seriously degraded after three seasons. At present, there is a potential early renewal of the contract with the Lakers’ thick eyebrows. As one of the cores of the team, if the thick eyebrows complete the renewal before the start of training camp, they can get a contract with a maximum of 170 million US dollars for three years. The reason why they have not reached an intention so far, the Lakers management still has their own concerns!

The thick eyebrows of the champion’s debut can be called the genius of the insider. They can not only turn the world upside down in the restricted area, but also have dribbling and shooting like guards. The performance of the park in 2020 is a classic masterpiece of the peak thick eyebrows. In the park, Thick Eyebrow is a super efficient and comprehensive scorer, and his statistics are crazy. He averaged 27.7 points in the playoff, shooting 57% and shooting 38% from three-pointers. In the second game of the Western Conference finals, he won the first championship ring in his career, and the Lakers were finally on an equal footing with the Celtics. The boss was not stingy. But after that season, Thick Eyebrows never showed their talent in the playoffs, but they got continuous injuries and consumed James year after year. Until last season, Thick Eyebrows seemed to find themselves in the park again, averaging 25.9 points, 12.5 rebounds and 2 blocks per game, and fully demonstrated their inside power against Grizzlies and Warriors in the playoffs, and finally the Lakers returned to the stage of the Western Conference finals.

As for the Lakers’ delay in giving thick eyebrows this contract extension, there should be two concerns.First, the thick eyebrows did not prove that he had broken away from the injury.In the past three seasons, Thick Eyebrow has played 130 games in the regular season, so it is said that Thick Eyebrow has not been selected for the best defensive team and the best team in the past three years, and even has not been selected for the All-Star team in the last two seasons. You should know that Thick Eyebrow’s game performance has almost filled the data column. He is the first player in the league with steals and blocked shots in the past ten years, but it is a pity that he was excluded because of attendance. Although last season was the season with the highest attendance rate in the last three seasons, it was less than 60 games, even the same as James, who was eight years older than himself. Therefore, this is one of the Lakers’ great worries. If the heavy eyebrows can’t keep healthy and fall off the chain in the playoffs, the Lakers will have no way out.

The second worry is that James can play for a few years.How many years can James play is a hot topic in recent years, but last season’s playoff performance proved that James can play for at least another three years, but the key question is whether James can stay in the Lakers. As early as last season, James said that he would not consider retiring for the time being and would wait until Brownie entered the league to fight alongside him, no matter which team. Once James chooses to leave the Lakers at the end of next season, the Lakers will become a single-core team. It is more difficult to win the championship than to ascend to heaven. Thick eyebrows have no ability to become the boss of the team. In the seven seasons he played for Pelican, Thick Eyebrows only entered the playoffs twice, and the best result was the Western Conference semifinals, so it is naturally impossible to expect Thick Eyebrows to reshuffle themselves, not to mention that after James left, the Lakers will definitely reshuffle their cards, making it even more difficult to win the championship.

No matter what kind of worry, once it happens, it is enough for the Lakers management to drink a pot. It takes a lot of young capital to get a heavy eyebrow from the pelican trade. If you don’t pray for another Lakers dynasty, you should at least win another championship, otherwise the Lakers will lose blood. I admit that Thick Eyebrow is a player with good offensive and defensive skills in the forefront of the league, but without teammates like James, his dominance will be greatly reduced. Coupled with the impact of injuries, Thick Eyebrow’s three-pointers last season have disappeared, and his fast-break and difficult air-catching abilities have regressed with the naked eye. It is a bloody lesson that the Western Conference finals were swept by the Nuggets. Without outside threats, Jokic’s defense could not be mobilized, which brought great difficulties to teammates’ storming. Next season is a crucial season for the Lakers. The management may even take the risk of jumping out of the contract and consider renewing the contract after the end of next season. If you want to stay with the Lakers, the heavy eyebrows must come up with a better state in the new season, one is to stay healthy, and the other is to reproduce the dominance in the park, otherwise they are likely to be swept out by the Lakers!

The 10 most difficult players to defend in the NBA： Curry is out of the list, Jordan is second and James is fifth.

The 10 most difficult players to defend in NBA: Curry is out of the list, and Jordan is second., James fifth.

The 10 most difficult players to defend in NBA history, O ‘Neill actually surpassed Jordan, but Curry missed the list!

The NBA is an offensive league, and every fan likes to see players show amazing scoring ability and play wonderful offensive cooperation on the court. However, attack is also an art, and not every player can easily break through the defense and throw an efficient hit rate. Some players’ offensive talents and skills make defenders unstoppable and even make them feel desperate. Recently, the US media selected 10 players who are the most difficult to defend in NBA history. Some of these names may surprise you, while others may make you feel uncomfortable. So, who are these 10 players? Why can they get such an evaluation? Let’s take a look at it together.

Tenth place: Nowitzki

Nowitzki is a German NBA player and one of the greatest European players in NBA history. He won the MVP in the regular season in 2007, led the Mavericks to beat the Heat Big Three to win the championship in 2011, and won the MVP in the finals. His offensive weapons are his CIC and Golden Rooster Independence. He can shoot a stable mid-range hit rate from any position, and he can also use his height and wingspan to complete a hook or a back jump shot inside. His independent action of golden rooster is very difficult to defend, because he can adjust his angle and strength in the air, and his shooting point is very high, which is difficult to be blocked. Nowitzki averaged 20.7 points, 7.5 rebounds and 2.4 assists in his career, and his total score was the sixth highest in history.

Ninth place: Iverson

Iverson is the shortest No.1 pick in NBA history and one of the most influential players in NBA history. He won the MVP in the regular season in 2001, led the 76ers to the finals in the same year, and scored 46 points in the first game, giving the Lakers the only defeat. His offensive weapon is his speed and change direction. He has the fastest first step in the league, and can easily get rid of defenders and break through to the basket to score or pass the ball. He also has a very dexterous and elusive change of direction, and his crossover has become a classic teaching case. Iverson averaged 26.7 points, 3.7 rebounds, 6.2 assists and 1.6 steals in his career, and won the scoring championship four times.

Eighth place: Durant

Durant is one of the most difficult defensive players in active service and one of the most talented scorers in NBA history. He won the MVP in the regular season in 2014, led the Warriors to win the championship in 2017 and 2018, and won the MVP in the finals twice. His offensive weapon is his height and projection. He is 2.10 meters tall, but he has the shooting skills and athletic ability of a guard. He can throw an efficient three-pointer from any position, or he can dunk or hook with his height and wingspan inside. At the age of 22, he won the league scoring champion and became the youngest scoring champion in the league. Durant averaged 27.3 points, 7.1 rebounds, 4.3 assists, 1.1 steals and 1.1 blocks per game in his career. He is the only player in history who can shoot 180 shots with three points on the stage of the finals.

Seventh place: Olajuwon

Olajuwon is one of the greatest centers in NBA history, and the only player in NBA history who has completed a personal Grand Slam in a single season. He led the Rockets to consecutive championships in 1994 and 1995, and won the finals MVP twice. His offensive weapon is his strength and skill. He has the opposing power that a center should have, as well as speed and flexibility. He has excellent steps and turns in the low post, and his dream dance steps have become a compulsory course for many centers. He also has a good CIC ability, which can open up space or break through opponents. Olajuwon can score 21.8 points, 11.1 rebounds, 2.5 assists, 1.7 steals and 3.1 blocks per game in his career. He is a player who combines offense and defense and one of the most difficult centers to defend in NBA history.

Sixth place: Kobe Bryant

Kobe Bryant is one of the greatest scorers in NBA history and one of the most influential and legendary players in NBA history. He won the MVP in the regular season in 2008, led the Lakers to win the championship in 2009 and 2010, and won the MVP in the finals twice. His offensive weapon is his will and skill. He has a tenacious fighting spirit and a desire to win, and he can never give up under any circumstances and make amazing performances. He also has very comprehensive and exquisite offensive skills, can shoot a stable hit rate in any position, and can also use his body and feet to score or pass the ball inside. He also learned dream dance steps from Olajuwon, making himself more difficult to defend. Kobe Bryant averaged 25 points, 5.2 rebounds, 4.7 assists and 1.4 steals per game in his career, won the scoring champion ten times, and the total score was the fifth highest in history.

Fifth place: James

James is one of the greatest players in active service and one of the most comprehensive and influential players in NBA history. He won the MVP in the regular season in 2009, 2010, 2012 and 2013, led the Heat, Cavaliers and Lakers to win the championship in 2012, 2013, 2016 and 2020, and won the MVP in the finals four times. His offensive weapon is his omnipotence and vision. He has excellent physical fitness and athletic ability, and can play in any position and adapt to any style of play. He can throw an efficient three-pointer from outside, or he can use his height and strength to dunk or hook inside. His greatest strength is his ability to connect teams in series. He has a very good passing vision and creativity, which can create many opportunities for his teammates and win the game by himself at critical moments. James averaged 27.2 points, 7.5 rebounds, 7.3 assists and 1.5 steals per game in his career. He is the only player in history who can enter the top ten in total points, total rebounds, total assists, total steals and total blocks.

Fourth place: Chamberlain

Chamberlain is one of the most dominant and mythical players in NBA history and one of the most controversial players in NBA history. He won the MVP in the regular season in 1960, led the 76ers and Lakers to the championship in 1967 and 1972, and won the MVP in the finals twice. His offensive weapon is his height and strength. He is 2.16 meters tall, but he has amazing jumping and speed. He can dunk or hook at will on the inside, and he can also use speed and flexibility to break through his opponent on the outside. He has created many incredible scoring records, such as 100 points in a single game and 50.4 points in a single season. Chamberlain averaged 30.1 points, 22.9 rebounds and 4.4 assists in his career, ranking first in scoring and second in rebounding.

sequencethreeName:Jabbar

Jabbar is one of the greatest centers in NBA history and one of the most persistent and stable players in NBA history. He won the MVP in the regular season in 1971, 1972, 1974, 1976, 1977 and 1980, led the Bucks and Lakers to the championship in 1971, 1980, 1982, 1985, 1987 and 1988, and won the MVP in the finals twice. His offensive weapon is his hook. He has a height of 2.16 meters, but he has a very flexible and elegant shooting action. He uses his height and wingspan to complete the hook inside, which is very difficult to defend, because he can adjust his angle and strength in the air, and his shooting point is very high, which is difficult to be blocked. Jabbar averaged 24.6 points, 11.2 rebounds, 3.6 assists and 2.6 blocks per game in his career. He is the player with the first total score and the third total block in history.

sequencetwoName:Jordon

Jordan is one of the greatest players in NBA history and one of the most legendary and influential players in NBA history. He won the MVP in the regular season in 1988, 1991, 1992, 1996 and 1998, led the Bulls to win three consecutive championships in 1991-1993 and 1996-1998, and won the MVP in the finals six times. His offensive weapon is his will and skill. He has a tenacious fighting spirit and a desire to win, and he can never give up under any circumstances and make amazing performances. He also has very comprehensive and exquisite offensive skills, can shoot a stable hit rate in any position, and can also use his body and feet to score or pass the ball inside. He also learned dream dance steps from Olajuwon, making himself more difficult to defend. Jordan averaged 30.1 points, 6.2 rebounds, 5.3 assists and 2.3 steals per game in his career, and won the scoring champion ten times, ranking first in the history of scoring per game and fifth in the history of total scoring.

sequenceoneName:O’Neal

O ‘Neill is one of the most dominant and domineering players in NBA history, and also one of the most controversial and individual players in NBA history. He won the MVP in the regular season in 2000, led the Lakers to three consecutive championships from 2000 to 2002, and won the MVP in the finals three times. His offensive weapon is his weight and strength. He is 2.16 meters tall, but he weighs more than 150 kilograms. He can dunk or hook at will on the inside, or he can use his strength and speed to break through his opponent on the outside. His weight makes many teams have no way to take him, so they will sacrifice shark-cutting tactics. After all, O ‘Neill’s free throws can’t be mentioned, otherwise, O ‘Neill may really surpass Jordan to become the first person in NBA history. O ‘Neill averaged 23.7 points, 10.9 rebounds, 2.5 assists and 2.3 blocks in his career, making him one of the most difficult defensive players in history.

These are the 10 most difficult defensive players in NBA history selected by American media. What do you think of this list? Who is the most difficult player to defend in your mind? Welcome to leave a message in the comment area to share your views and ideas!