分类： spa

In-depth integration and development of cultural tourism in various places

Tengwang Pavilion in Nanchang, Jiangxi Province, reciting the Preface of Tengwang Pavilion for free tickets; Datang, a city that never sleeps in Xi ‘an, Shaanxi Province, won a souvenir with "Li Bai" on poetry; Enjoy the "Oriental Sculpture Exhibition Hall" at Maijishan Grottoes in Tianshui, Gansu … This year, the cultural tourism market continues to heat up, and many places "add points" for cultural tourism consumption.

In recent years, the trend of cultural inheritance and development driving the cultural tourism market has become more and more obvious. Cultural heritage sites, archaeological sites, historical and cultural cities (towns), national cultural parks and other cultural tourism destinations create new consumption scenes and attract more and more tourists. According to statistics, in 2022, more than 70% of tourists participated in more than two cultural activities on holidays. Under the background of deep integration and development of cultural tourism, cultural tourism projects carrying excellent Chinese traditional culture have attracted much attention.

Innovative development of cultural attractions is full of vitality.

At the beginning of the Hua Deng, it was located around Sansu Temple in Dongpo District, Meishan, Sichuan. There were many tourists coming and going, and the streets became more and more lively. "Night tour of historical and cultural blocks, exquisite architectural decoration lighting layout, people feel a different kind of historical charm." A tourist lamented.

It is the key to attract and retain tourists to have excellent cultural tourism projects. Dongpo District has vigorously developed the night economy, created a cultural tourist area of "Dongpo Drunk with the Moon", launched five characteristic tourist routes, and developed more than 10 research courses. In 2022, the number of A-level scenic spots in the whole region was 1.0282 million, and the total tourism revenue was 4.782 billion yuan.

Not only Dongpo District and Sansu Temple, in recent years, more and more places have modernized and innovatively presented cultural attractions, avoiding "one-size-fits-all visits to historical sites" and enhancing tourism attraction.

In Qufu, Shandong Province, Nishan Shengjing Scenic Area launched a large-scale live performance "Golden Sound and Jade Zhen" integrating sound and photoelectricity, which brought the audience an immersive appreciation of the charm of Chinese excellent traditional culture; In Wuhan, Hubei Province, a series of activities invited tourists to punch in the historical scenic area of Hankou and get to know the ancient and modern Jiangcheng again …

Innovative development has opened up a new path for the integration of cultural tourism.

Walking in Nanping, Fujian, where Zhu Xi Garden is located, you can often meet "cartoon Zhuzi" in the streets. From urban landscape, cultural tourism products to animation works, the vivid image of Zhu Xi and Zhu Zi culture have quietly entered people’s daily lives. Lei Xiying, head of the creative team of Cartoon Zhuzi, said: "We will continue to explore Zhuzi culture to make this cultural image more three-dimensional and vivid."

Tang Xiaoyun, vice president of China Tourism Research Institute, said that all localities should cultivate cultural heritage, promote the transformation of cultural and tourism resources into cultural and tourism products, and form a large tourism industry with multi-support, multi-industry symbiosis and multi-integration, so as to stimulate consumption potential with rich supply of cultural and tourism products and diverse cultural and tourism integration formats.

Film and television works have great potential to drive consumption.

Going to a place because of a drama, a movie or a program is a new phenomenon in the current tourism market.

The city streets full of fireworks, unique human history and fascinating scenic spots have made the audience yearn for it; With the help of the spread of film and television works to enhance their popularity, they can attract more tourists who come here.

90% of the location of the hit drama "Go to a Windy Place" was shot in Dali, Yunnan Province, and the location of the location was widely known. According to reports, during the Spring Festival holiday of the Year of the Rabbit, Dali received a total of 4,239,300 tourists, an increase of 219% year-on-year.

Another drama series, Long Moon Blooms, has benefited Bengbu, Anhui Province, whose cultural background is related to it. This year’s "May 1" holiday, Bengbu Cultural Tourism Bureau designed a tour route around the play and opened four free bus lines, allowing fans to punch in the same scenic spot in one step. The data shows that during the May 1 holiday, Bengbu received a total of 4.176 million tourists, up 162.39% from 2019.

"The prosperity of the Commercial Street is amazing, just like the Tang Dynasty in the movie!" Rolling, a senior high school student from Guangzhou, Guangdong, quickly booked a ticket and went to Xi ‘an after watching the movie "Three Wan Li in Chang ‘an", and visited the city that never sleeps on the night of his arrival.

Under the general trend of "film and television+cultural tourism", the popularity of cultural attractions has further started through the presentation of film and television dramas. According to reports, in July this year, Xi’ an City Wall ushered in the peak of passenger flow, an increase of 110% compared with the same period in 2019; The official summer study route launched by the producers of "Three Wan Li in Chang ‘an" is very popular.

On-line and on-line same frequency resonance, new format

Through social platforms to promote local scenery, online and offline new formats of cultural tourism with the same frequency resonance emerge one after another.

Tang Xiaoyun said that the proportion of catering consumption in tourism consumption has remained above 20% for a long time, and 90% of tourists will taste local specialties after arriving at their destinations. Among them, the driving effect of network anchors and bloggers has gradually emerged.

A food blogger on the video website, Li Li, shoots short videos of traditional food, which often attracts netizens to follow the local punch card for early adopters. In the first food video shot in Shandan County, Zhangye City, Gansu Province, diners and chefs sit around and taste the local specialties. Once the video was broadcast, the local passenger flow rose rapidly, and many foreign tourists lined up at the door of the store.

The "national tide" has become a new fashion of consumption, driving the consumption related to intangible cultural heritage to grow steadily. According to the data of Meituan and public comments, in the first three quarters of this year, the search volume with "non-legacy" as the key word increased by 168% year-on-year, and the group purchase orders related to the theme of "non-legacy" increased by 245% year-on-year.

On the public comment APP, a shop called "No.93 Hospital Intangible Heritage Workshop" was very popular, which attracted many netizens to trace it to the front door of Beijing. According to reports, there are nearly 30 group buying projects in the store, and customers can personally make intangible cultural relics with old Beijing characteristics.

According to the interviewees, culture and tourism have entered a new stage of deep integration: on the one hand, there are many types of products, and traditional culture and tourism integration products such as scenic spots, national culture festivals, cultural relics trails and archaeological research are well recognized by the market; On the other hand, there are many ways of integration, such as movies, performing arts, music, cultural creation, digital cultural tourism and festivals. Experts suggest that relevant departments, industry organizations, platform organizations and practitioners should give full play to their respective advantages and leverage their strength to activate new kinetic energy of consumption with traditional culture and realize two-way empowerment of cultural inheritance and development and cultural tourism consumption upgrading. (Reporter Liu Yang Chao Huang) (Zeng Yuxi participated in the writing)

Source: People’s Daily

Great changes have taken place in the beauty market. Vipshop’s ＂2022 Beauty Hot Search List＂ unveiled three new trends.

2022 has come to an end, and this year is a year of intense changes for many people. Especially for the ever-changing beauty industry, this year is a year full of changes.

First of all, judging from the overall development status of the industry, this year is a painful period for the development of the beauty industry. The original rapid growth of the market traffic dividend is gradually peaking, and a large amount of capital has begun to withdraw from the beauty industry and switch to other industries, and beauty has experienced low tide.

However, under the predicament, some new trends have also become popular, which has led a large number of beauty brands to take off. For example, the "2022 Beauty Hot Search List" recently released by Vipshop, a special e-commerce platform, unveiled three major development trends of the beauty industry this year.

The first trend is that the consumption hotspots in the industry have changed. According to the search data of Vipshop last year, the three hottest beauty ingredients this year are hyaluronic acid, salicylic acid and nicotinamide. "Constituent parties" appear on major social media platforms, and effective skin care has become a well-deserved hot spot in skin care.

No matter what age, any woman is "anxious" about aging. According to relevant data, post-95 s and post-00 s are more afraid of old age than post-80 s and post-90 s, and the proportion of "very anxious" about aging ranks first in all ages. In the fight against aging, young people are becoming more and more "rolled up".

Some netizens said: "I feel that I am getting old rapidly, with more and more crow’s feet and more flabby skin. This feeling of watching myself get old day by day is really terrible."

The second point is the rise of domestic beauty brands. Within one year of this year, the overall sales of beauty cosmetics on Vipshop platform increased by 58.5% year-on-year, but the sales of a large number of domestic beauty cosmetics easily doubled.

For example, the sales of brands such as Huaxizi, Ximuyuan, Zhuben, Grain Rain, and Yeast have all achieved multiple growth in Vipshop this year. Especially in Vipshop, a "new brand plan" was launched to help domestic brands, and a large number of domestic beauty products stood out and were sought after by a large number of consumers.

Netizen Xiao Ceng said: "In the past, I bought beauty cosmetics from foreign brands. Now I have done a good job in domestic beauty cosmetics. Not only is the quality not worse than that of foreign brands, but the price is more affordable."

The third point is the rise of outdoor beauty track. More and more young people are starting to go out of their homes and take part in various outdoor sports, such as frisbee, cycling and hiking, which are all hot outdoor sports this year.

Young people are now more willing to wear sunscreen to go out and sweat than to do beautiful body care at home. In Vipshop, the search volume of sunscreen platform on the platform this year is more than twice that of whitening products.

From the rise of hyaluronic acid, salicylic acid and nicotinamide, to the rise of domestic products and outdoor beauty products, it is actually the same thing. Although the beauty market has experienced a peak in traffic, as long as it can meet the personalized and diversified needs of users, the market is equally hot.

There are these eight ＂pains＂ in beauty in 2021. What should I do next？

The beauty industry in 2021 is even more "rolled up" than in previous years.

In the general environment, the growth rate of cosmetics retail market has slowed down, and various new regulations of the industry have gradually landed, and the business pressure of enterprises has suddenly increased; On the brand side, new domestic products are cold, and many imported products "fail" in China; At the channel end, the online traffic dividend disappears, the live broadcast frequently rolls over, the offline channel is still in the winter, and the new species boom is no longer; At the supply chain end, it has also begun to enter a new reshuffle period …

Looking back on the past year, it is undoubtedly a year of "pain" in the industry. In the new year, only by aiming at the pain points and attacking accurately can we find the certainty of the development of the enterprise itself in the turbulent market.

1. The "pain" of the market twists and turns

According to the data of the National Bureau of Statistics, from January to November 2021, the total retail sales of social consumer goods reached 39,955.4 billion yuan, a year-on-year increase of 13.7%. Among them, the total retail sales of cosmetics was 367.8 billion yuan, up 15.3% year-on-year, which was 9.5% higher than that of the same period last year.

However, compared with previous years, cosmetics retail is obviously insufficient in 2021. According to cosmetics observation statistics, from January to June, the growth rate of total retail sales of cosmetics showed a downward trend month by month; In July, the growth rate of cosmetics retail sales slowed down to 2.8% year-on-year, and it was 0% in August, and rose to 3.9% in September, but compared with the same period in history, it was the lowest value in the same period in the past 10 years.


2. The "pain" of industry supervision

With the formal implementation of the Regulations on the Supervision and Administration of Cosmetics on January 1, 2021, the cosmetics industry has ushered in the era of "the strongest supervision in history".

According to the incomplete statistics of cosmetics observation, at least 16 relevant management regulations/methods/provisions and draft for comments will be issued in 2021. While raising the industry threshold, many problems have surfaced one after another.

The speed of new product development becomes slower. On May 1, 2021, the Measures for the Administration of Cosmetic Registration and Filing, the Provisions for the Administration of Cosmetic Registration and Filing Data and the Provisions for the Administration of New Cosmetic Raw Materials Registration and Filing Data were officially implemented, which clarified the safety monitoring system for new raw materials and the requirements related to cosmetic registration and filing, which made the R&D cycle of enterprises longer, the development speed of new products slower and the registration threshold higher.

Operating costs have increased substantially. As required, since January 1, 2022, cosmetics registrants and filers who apply for special cosmetics registration or ordinary cosmetics filing shall evaluate the efficacy claims of cosmetics. However, according to industry insiders, the testing cost of a single product has risen sharply compared with before, and the operating costs of enterprises have risen.

Advertising has become more difficult. From May 1 this year, the Measures for the Administration of Cosmetic Labels will be officially implemented, which puts forward regulatory requirements for enterprises to advertise or publicize their efficacy through cosmetic labels. Last year, many enterprises were fined for false propaganda.

3. The "pain" of new domestic products when they are cold

Since 2021, news of the closure and clearance of domestic cosmetics brands has frequently come out. According to the incomplete statistics of cosmetics observation, as of December of that year, nearly 20 domestic beauty brands were shut down or closed down. Such as Cindy, CROXX, Paiji, KACH, etc. Among them, make-up brands are the main brands.

Someone in the industry once said that the competition of new domestic brands is very cruel, and it is difficult for some niche brands and new brands that have not run out of popularity to live for a few years. In fact, many brands didn’t know it existed until they were about to close down.


This is related to the "killing" of many domestic brands in the low-end market. In a market with limited traffic, the continuous influx of new brands will only aggravate the "involution". Once the capital stops "blood supply", new domestic products will only come to an end silently.

4. The "pain" of sluggish imports"

It is reported that Yueshi Fengyin, owned by Korean Amore Pacific Construction Group, will retreat in the China market, and the number will eventually be reduced to 140, which is 76% less than the 600 stores in the peak period. In March 2021, the group’s Yiti House has completely closed all offline stores in the China market.

The retreat of Yueshi Fengyun is just a microcosm of foreign beauty companies in China.

According to the incomplete statistics of cosmetics observation, in 2021, more than ten international beauty brands withdrew their cabinets, cleared their warehouses or even stopped operating in China. In the counted cases, the groups of imported brands are mainly international beauty giants, such as WASO under Shiseido, BECCA under Estee Lauder, Copley under Unilever, etc., involving skin care, make-up and care.

5. The "pain" of online channel turmoil

Double 11’s "dumb fire" is a watershed from hot to cold for online e-commerce. In the past 13 years, Ali Double Eleven ushered in single-digit growth for the first time, with an increase of 8.45%. This result is related to the end of the traffic dividend and the increasing cost of traffic.

Some popular anchors have bluntly said that in the past five years, the price of traffic on various platforms has increased tenfold, and the business of merchants has become more and more difficult to do, and it has become increasingly difficult to make money, because they are all working for platforms and KOL. According to the data of the research and development department of CITIC Securities, the promotion expenses of some platforms reach more than 26% of the sales, and the brands burn a lot of money, but they just "kill one thousand and lose 800", and finally they can only go lonely.

The field of live online delivery, which was once in the limelight, also suffered a blow.


Since 2020, more than 20 laws and regulations on live broadcasting have been promulgated, and the statement that "the lowest price of the whole network" was originally the killer of live broadcasting began to become illegal propaganda.

As for anchors, Viya, Sydney and Lin Shanshan were all fined for tax evasion, totaling more than 1.4 billion. Their accounts in Weibo, Tik Tok, Taobao, Aauto Quicker, Xiaohongshu and other platforms have also been blocked. The tax storm has bid farewell to the barbaric growth of live broadcast, and practitioners have begun to re-examine this ups and downs.

6. The "pain" of shrinking offline channels

The offline channel is still in the "winter". Market research shows that the passenger flow of offline channels continues to decline, and the events of clearance, bankruptcy, store closure and career change have never stopped in the industry. However, due to the impact of the epidemic and online, the cold winter of offline channels is far from over.

Take some foreign brands that reduce the market as an example, many will also take offline channels to "cut the knife first". For example, after entering the China market in 2014, the care brand Fulv Deya mainly used department stores. At the beginning of 2021, Fu Lu Deya was reported to have cut down a lot of department store counters, which was the result of the brand shifting its strategic focus to online. In addition, Bei Lingfei, a subsidiary of LVMH Group, and Julie Kou, a subsidiary of POLA, also withdrew a large number of offline counters.

7. The "pain" of low tide of new species

According to incomplete statistics, since 2020, there have been nearly 20 new beauty collection stores in the beauty market, which have more than 1,000 stores nationwide. However, since 2021, some new species have begun to spread rumors of losses and even closing stores. At the same time, the expansion speed of "old players" in stores is no longer the grand occasion of the past. Last year, only a few "new players" such as "Zero Beauty Optimization", "SUKI BOX" and "BOEM’SBOOK Collection" entered the stadium.

Some insiders believe that in this context, capital also holds a wait-and-see attitude towards new species, and many new species have entered the threshold of life and death. Whether they can establish their own profitability will determine their life span.

8. The "pain" of supply chain reshuffle

In 2021, the supply chain ushered in a new reshuffle period. This year, supply chain enterprises have experienced many rounds of pressure, such as supervision, price increase and power cut.

The first is supervision. Strong supervision on banned raw materials has greatly affected enterprises. On May 28th, the State Food and Drug Administration issued the Catalogue of Prohibited Raw Materials for Cosmetics and the Catalogue of Prohibited Plant (Animal) Raw Materials for Cosmetics. Among them, the list of prohibited raw materials for cosmetics reached 1,284, while the list of prohibited plant (Animal) raw materials for cosmetics was 109, and cannabis raw materials were definitely banned. In addition, the regulatory authorities have redefined the concepts of stem cell cosmetics, brush acid beauty and food-grade cosmetics.


The second is the price increase. In January, 2021, cosmetic packaging boxes took the lead in opening the price increase tide, and nearly 20 paper enterprises successively issued price increase notices, with the highest increase reaching 20%. In March and October, the raw material side also started to raise prices several times, with the highest increase of 118%.

Then there is the power cut. At the end of September last year, industrial electricity consumption in many places in China was tight, and various places took measures such as limiting electricity and stopping production for enterprises under their jurisdiction. Jiangsu, Guangdong, Zhejiang and other major chemical provinces were also deeply affected, which undoubtedly made matters worse for cosmetics manufacturers who were already in the trend of price increase.

By 2022, CiE Beauty Exhibition will solve the pain points of the whole industry in one stop.

The pain points mentioned above are, in the final analysis, that the beauty industry has reached an important turning point in history, and the people and goods yard has undergone earth-shaking changes. Only by innovation, only by opening up and linking the excellent resources of the whole industry chain can we solve the above problems.

CiE Beauty Innovation Exhibition, with the slogan of "new brand, new buyer, new ecology", is the first exhibition in the beauty industry focusing on new resources and taking "innovation" as its core competitiveness. The 2022CiE Beauty Innovation Exhibition also provides innovative solutions for the beauty industry.

It is reported that the 2022CiE Beauty Innovation Exhibition includes five exhibition halls with an exhibition area of 60,000 square meters and 800+ high-quality exhibitors. It is estimated that there will be more than 40,000 professional buyers. The highlights are mainly reflected in the following three aspects-

800+ quality exhibitors. The exhibition covers 800 exhibitors, including more than 400 brands, including new domestic products, imported products, special categories and other market trends; There are more than 200 supply chains, covering foundries, packaging suppliers, raw material suppliers and testing institutions. There are more than 150 ecological resources such as MCN and e-commerce platforms.

More than 30 special events. The exhibition will hold special events such as e-commerce and marketing platforms, data & trends and celebrities. More than 30 experts from Taobao Live, Tmall International, JD.COM Beauty, Aauto Quicker E-commerce, bilibili and Xiaohongshu will share the development trend of 2022 beauty, the latest policies of e-commerce platforms and the advanced tactics of traffic marketing.

40,000+professional audience. It is estimated that there will be more than 40,000 exhibitors, including about 22,000+visitors from online channels and 12,000+customers from offline channels, gathering high-growth channel buyers in the beauty industry.


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IGN updates the top ten best soul-like games, and the ＂Benevolence King＂ series leads.

IGN recently updated the "Top Ten Soul-like Games List", and Star Wars Jedi: Survivor replaced Star Wars Jedi: The Fallen Knights, adding three new games, while removing Fallen King, Blood-eating Code and Diablo III.

·10.《Ashen》；

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12. Lord of Fallen;

13. Wolong: The Fall of Heaven;

14. Relics 2;

15. City 3;

16. Boke Kede;

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23. imperialist imperialist imperialist imperialist aggression;

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18. The Historical Law of Imperialism, Imperialism, Imperialism, Imperialism, Imperialism, Imperialism, Imperialism, Imperialism and Imperialism.

21. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism.

19. The Origin of Final Fantasy:

20. "Treatise on Febrile Diseases and Treatise on Febrile Diseases" The order of war oppression makes people:

20. Treatise on Febrile Diseases Delaying War Management Rules.

21. The Origin of Final Fantasy: Strangers in Heaven.

21. Lord of Fallen.

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The wheel of a century’s resurrection, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century.

21. The Origin of Final Fantasy:

21. Imperialist Imperialist Film,

Green, Low-carbon and High-quality Development of Medical Security Service in Shandong Province

Jinan, China Broadcasting Network, December 2 (Reporter Li Shun) Recently, the Shandong Provincial Government Information Office held a press conference to introduce the green, low-carbon and high-quality development of medical security services. Huang Xiaojun, deputy director of Shandong Medical Insurance Bureau, said that medical insurance is an important institutional arrangement to reduce people’s medical burden, improve people’s well-being and maintain social harmony and stability. It is not only a major livelihood project related to people’s health and well-being, but also an important supporting force for high-quality economic and social development. Since the beginning of this year, Shandong Provincial Medical Insurance Bureau has earnestly implemented the deployment requirements of the provincial party committee and government, closely focused on the construction of the pioneering area for serving the province’s green, low-carbon and high-quality development, and formulated the "Implementation Opinions on the Green, Low-carbon and High-quality Development of Medical Insurance Services" (hereinafter referred to as the "Implementation Opinions") with nine departments including the Provincial Development and Reform Commission and the Provincial Public Resource Trading Center, and put forward 25 supporting policies and measures from eight aspects. At present, various policies and measures are being implemented in the province.

At the press conference, Huang Xiaojun introduced the outstanding features of the Implementation Opinions. First, the theme is clear. The "Implementation Opinions" firmly grasps the general requirement of writing the "Shandong Chapter" of Chinese modernization with the construction of green, low-carbon and high-quality pioneering areas, focuses on the important mission of promoting high-quality development and pioneering area construction, bases on the actual medical insurance function, highlights the goal orientation, improves the medical insurance system, promotes the coordinated development and governance of medical insurance, medical care and medicine, and strives to serve the province’s green, low-carbon and high-quality development with the high-quality development of medical insurance.

Second, the coverage is wide. The "Implementation Opinions" was jointly formulated by 10 departments including the Provincial Medical Insurance Bureau, the Provincial Development and Reform Commission, and the Provincial Public Resource Trading Center. The policies and measures covered many fields such as industrial innovation and development, improvement of business environment, promotion of rural revitalization, and reform of the medical and health system. Emphasis was placed on strengthening departmental synergy and giving full play to the role of medical insurance policy effectiveness in serving green, low-carbon and high-quality development.

Third, high integration. Bringing together various reform measures in the field of medical security, such as treatment guarantee, medical service, price recruitment, fund supervision, medical insurance handling, information construction, etc., reflects the high integration of medical insurance policies. Some of them are the deepening and upgrading of the original measures. For example, in improving the centralized procurement policy, it is proposed to pay more attention to promoting enterprise innovation and constantly improve the centralized procurement rules system; Some are innovative measures, such as setting up pharmaceutical medical service price items in promoting the application of new technologies and new projects, and gradually incorporating them into medical insurance payment, further promoting the transformation of pharmaceutical service model into patient-centered and promoting rational clinical use of drugs.

The fourth is strong operability. Based on good implementation and implementation, the 25 measures in the Implementation Opinions are relatively clear, quantitative and detailed, with strong pertinence and operability. For example, in promoting the development of Chinese medicine medical institutions, it is clear that Chinese medicine diseases with long treatment cycle, controllable risks and continuous treatment need to be included in the daytime Chinese medicine medical service management, and the fees for Chinese medicine diagnosis and treatment that meet the requirements are paid and settled with reference to outpatient chronic and special diseases or hospitalization policies; In terms of long-term care insurance, it is clear that more than 40% of basic medical insurance participants will be covered by the end of 2023, and full coverage of employees and residents in the province will be achieved in 2025.

For more exciting information, please download the "Yangguang. com" client in the application market. Welcome to provide news clues, 24-hour hotline 400-800-0088; Consumers can also complain online through the "Woodpecker Consumer Complaint Platform" of the Central Broadcasting Network. Copyright statement: The copyright of this article belongs to Yangguang. com and may not be reproduced without authorization. Reprint please contact: cnrbanquan@cnr.cn, we will be held accountable for the behavior that does not respect originality.

Research and development costs are low, and it is difficult to break the low-end positioning. How can domestic beauty cosmetics go far？

The Beijing News (Reporter Wang Shengnan) The cake of domestic beauty cosmetics is getting bigger and bigger, and the problems are also coming. Experts pointed out that the operation mode of low R&D and high marketing has never been able to break the positioning of the low-end domestic beauty brands. With the strong overweight of international brands after the recovery of the China market, it is not easy for domestic beauty brands to go more steadily and further.

"Recently, Hua Xizi’s advertisement was circulated in the elevator every day", "I saw the advertisement of Perfect Diary in the elevator, and actually found Zhou Xun to endorse it" … On the eve of the Double Eleven, Hua Xizi and Perfect Diary, domestic beauty brands that rely on online channels to grow day by day, chose Baping elevator to seize the consumer market through offline media. At the same time, it is still accelerating the layout of offline stores. By the end of September this year, Yixian E-commerce has opened more than 200 offline experience stores in more than 90 cities in China.

As for the reasons for developing offline channels, Hou Cong, a health beauty consultant and life aesthetician, pointed out that on the one hand, domestic beauty brands need to continue to explore potential customers offline, expand brand recognition, and conform to the traditional consciousness of "running away from monks but not temples" in China consumer market. For first-and second-tier cities, offline channels have the function of "brushing the sense of existence" and "shooting the face", while for consumers in sinking cities, what is real and within sight is still their important consideration.

On the other hand, relying on online channels is not a long-term solution. Although online marketing has brought high sales, the cost is also huge. For example, the annual report of Polaiya, which occupies a place in the recommendation list of beauty bloggers, shows that in 2019, the annual net profit of Polaiya was 393 million yuan, but the sales expenses reached 1.223 billion yuan, a year-on-year increase of 38.03%, of which the image promotion expenses were 839 million yuan. The high sales expenses contributed to the performance growth, but did not change the profitability. In 2019, the net interest rate of Polaiya decreased from 12.14% in 2018 to 11.73%, and the gross profit rate also decreased slightly from 64.03% to 63.96%. At the same time, the insiders also pointed out that the current way of marketing to create explosions is limited to the overall improvement of the brand, and users have not generated high loyalty to the brand. Continuing to create explosions means long-term high sales expenses.

In contrast to the high sales expenses, there are unmatched R&D expenses. In 2019, the sales expenses of Polaiya reached 1.223 billion yuan, and the research and development expenses were 74.6026 million yuan, and in 2018 it was 51.2918 million yuan. After large-scale marketing, the quality and reputation of domestic beauty cosmetics are not satisfactory. In the comments on Hua Xizi’s explosive powder, there are many comments such as "it’s not as good as shaking audio and video", "the packaging is really beautiful, but it’s really difficult to use" and "the advertising is too boastful".

Hou Cong pointed out that at present, the positioning of domestic beauty brands is still dominated by the low-end and middle-end, and the operating mode of low gross profit and high marketing has aggravated the financial burden of brands. At the same time, low-cost means can easily make brands reach the profit bottleneck ahead of time, which can only be used as one of the chips to enhance competitiveness, not a long-term solution. Nowadays, consumers’ loyalty to brands and commodities is not as good as before, so it is the key to seize consumers through product innovation and technical iteration, which is why many cosmetic products with indicators will be updated on the original basis every few years. The rapid development cycle and reaction speed of domestic beauty cosmetics meet the needs of consumers faster, but the quality system and related technologies are still not perfect, which can’t keep up with the development speed, and the quality and safety that follows will also become a problem.

Compared with international brands, Hou Cong said that in addition to the low-end positioning of domestic beauty products, some brands still have a "three-minute fever" operation mode, which is difficult to adhere to product research and development, technological innovation and consumer service, and the technology and high professionalism are still not as good as international brands. In addition, the enthusiasm of domestic beauty brands for independent research and development is also being hit by endless imitations. Insiders pointed out that after a domestic beauty product became popular, some brands that wanted to rub traffic would copy the original, launch their own products, and dilute the original traffic and sales. Over time, it weakened the enthusiasm of domestic beauty brands for independent research and development.

From skin care, make-up to medical beauty, China’s beauty market has great potential. According to the report released by data analysis agency GlobalData in June this year, the beauty market in China is expected to grow from 39 billion yuan in 2019 to 59.5 billion yuan in 2024, with a compound annual growth rate of 8.8%. After the outbreak of the epidemic, the China market is the first to recover. Although domestic beauty brands occupy the home advantage, international brands are also overweight, which is bound to carve up the existing market. How to go far and stabilize after the rise, there are still many problems that domestic beauty brands need to ponder.

Beijing News reporter Wang Shengnan

Editor Jake proofreads Chen Yanyan.

China football, why is it ＂hot＂ again recently？

BEIJING, Beijing, May 27 (Reporter Bian Liqun) "Shanghai Shenhua goalkeeper Ma Zhen committed violent acts and punched the opponent’s player in the face. He was suspended for 5 games and fined 50,000 yuan; Rodriguez, a foreign aid from Meizhou Hakka, carried out non-sports behavior and used insulting gestures to the opposing players. He was suspended for 4 games and fined RMB40,000. "

On the evening of 26th, China Football Association issued another heavy ticket. This is already the second consecutive round of the Super League, and two players have been severely punished for violence on the field.

Recently, football in China is full of anger, and in addition, the referee is insulted in the game and accused by social media. Since May, the China Football Association has issued as many as 21 tickets, most of which are concentrated in the past half month.

Jia Desong (left) and Aziz, who had been severely punished before, were in the game. China News Service reporter Wang Gang photo

The fire can’t be suppressed again.

The league has returned to the home and away games, and the fans have returned to the stadium. This season, the Super League is very popular. However, recently, there has been a lot of anger.

Of course, every season, there will inevitably be angry scenes. At the beginning of last season, just after two rounds of competition, the Super League created nine red cards and five tickets.

In contrast, this season, it is an improvement to enter the third node of the league and get frequent fines.

Data Map: In the Super League last season, referee Li Haixin showed a red card to Shi Ke (first from left). Image source: IC photo

Since the fifth round, the fire in the Super League has gradually started. Sunic, the foreign aid of Henan team, pushed down Fang Hao, a teenager from Beijing Guoan, and was suspended for five games by China Football Association, and fined 50,000 yuan.

In the same round of competition, Fan Bing, an official of Nantong Zhiyun Team, was banned from entering the competition stadium for one game and fined RMB10,000 by the Football Association for publishing the contents of questioning the referee in the WeChat circle of friends.

Coincidentally, Xie Hui, the coach of Dalian People’s Team, was also banned from entering the competition stadium for one game and fined RMB 10,000 for publishing the contents of the penalty dispute on social media.

Data Map: Xie Hui directs the competition in the stands. Image source: IC photo

As Nantong Zhiyun sent a long article in response to the Football Association’s fine on May 16th, the fire reached a new height.

"The facts on which the penalty decision is based are unclear and are not within the jurisdiction of the Football Association Disciplinary Committee, and the applicable rules are inappropriate; Moreover, although the punishment decision shows that there is a’ description of the parties’ by applying the template, in fact, it did not give our club or Fan Bing any opportunity to communicate, explain and defend themselves, and never held an interview meeting or hearing under the rules, lacking due process. "

"If such’ punishment decisions’ that lack legal basis and express personal opinions are allowed to flood, it will inevitably lead to illegal restrictions on the legitimate freedom of expression of football players and lead to a chilling effect."

Until now, the China Football Association has not responded to this. And a wave of unrest, a wave of rise again.

Data Map: Xie Hui directs the competition in the stands. Image source: IC photo

In the match between Tianjin Jinmen Tiger and Shandong Taishan Mountain on May 19th, Jia Desong, a foreign aid of Taishan Team, punched Beric, a foreign aid of Tianjin Jinmen Tiger, and the latter was injured. Jia Desong was finally banned for five games by the China Football Association and fined 50,000 yuan.

In the same round of competition between Wuhan Sanzhen and Chengdu Rongcheng, Aziz, a foreign aid from the three towns, trampled on his opponent’s leg and was banned for four games and fined 40,000 yuan.

Next, Shanghai Shenhua goalkeeper Ma Zhen and Meizhou Hakka foreign aid Rodrigo.

Why are you so angry?

Recently, the violence in China football field has been concentrated, which has to cause a question: Why are people so angry?

This season’s return to the home and away Super League, although the star flavor is insufficient after the loss of big-name stars, the game is still quite fierce.

To a certain extent, some of the anger also comes from this. Under the competition for every inch of land on the court, coupled with the blessing of the players’ own hormones in the game, irrational behavior is prone to occur.

This season’s Super League is hot at home. China News Service reporter Han Haidan photo

However, combing down, the source of a lot of anger comes from some penalties.

For example, Fan Bing, an official of Nantong Zhiyun, and Xie Hui, the coach of Dalian, made speeches on social media, all of which were aimed at the referee’s penalty.

In the match between Tianjin Jinmenhu and Shandong Taishan, the players of the two teams have accumulated anger for a long time. Before Jia Desong’s boxing behavior, the fighting action has gone beyond the normal range. Unfortunately, the referee on duty failed to control the field well, which indirectly led to a large-scale conflict at the end of the game. All kinds of chaos have buried the original excitement of this goal war.

Sunic, a foreign aid from Henan province, and Aziz, a foreign aid from three towns in Wuhan, were given additional punishment for their violent behavior, but in the game, the two referees on duty only showed them yellow cards.

The Wuhan Three Towns team punished Aziz for one dollar and responded to the ticket in disguise.

Another big source of anger is the intensive schedule. Since the start of the game on April 15th, the Chinese Super League has played 9 rounds in more than one month, with each team playing once every 4 days on average.

Under the long-term consumption of double matches in a week, the players are inevitably tired of fighting, which further increases their anger.

Data Map: This season’s Super League competition. China News Service reporter Futian photo

Sparse fire can reduce fire.

Objective factors, such as the intensive schedule and the referee’s ruling level, cannot be changed in a short time. Therefore, the way of suppressing fire, which is similar to punishing improper remarks, can not reduce the fire well, but is easy to be swallowed up by fire.

Therefore, Nantong Zhiyun, Wuhan Sanzhen and other clubs responded fiercely, and the behavior of club officials abusing referees on the court and questioning referees on social media off the court became more and more concentrated.

Fans in the stands and on social media are also angry.

For the current football in China, communication needs to be strengthened, and all parties need to reduce the fire.

In fact, in the 2021 season, the Super League used the mechanism of publicly responding to controversial penalties, but it did not last long, and such responses disappeared.

In addition, some fans suggested that it is possible to reconsider choosing an international referee in some 6-point battles related to championship or relegation.

Although this move may not necessarily put an end to the phenomenon of questioning the referee and the misjudgment and omission in the court, it can still alleviate the anger caused by various trust crises.

In any case, it is really precious that the league resumes home and away games, fans return to the stadium, and some stadiums even have a hard-to-find ticket. Football practitioners in China should cherish this fire, not anger. (End)

Director of the State Sports General Administration： The level of men’s football in China has been declining all the way, and serious problems in the field of football have been resolutely cracked dow

　　Source: Shangguan News

　　Liberation Daily Shangguan Journalist Mao Guanjuan Hong Junjie Wang Xianle Liu Xueyan Hu Xingyang Zhou Chengyi

　　On the morning of March 12th, the first meeting of the 14th National People’s Congress held an interview in the Great Hall of the People. Gao Zhidan, director of the State Sports General Administration, Kang Yi, director of the National Bureau of Statistics, and Wang Guanghua, minister of natural resources were interviewed.

　　In response to a question about how to comprehensively promote the development of the "three big balls", Gao Zhidan said that the collective ball games of football, basketball and volleyball have a large population and great social influence, and are deeply loved by the broad masses of the people, especially teenagers. The results of the three big balls are not only the outcome of a game, but also the spirit of collectivism and patriotism.

　　Gao Zhidan said that China’s "three big balls", especially women’s events, have achieved good results in the world. China women’s football team has won the runner-up in the Olympic Games and the World Cup, and is known as the "sonorous rose". China women’s basketball team won medals in the Olympic Games and world championships in 1980s and 1990s, and won the runner-up in the World Cup last year, showing a good momentum of continuous progress and development. China women’s volleyball team, which has been tempered through hard training, has struggled from generation to generation, winning the world championship 10 times in three world competitions and winning honor for the motherland.

　　However, realistically speaking, for a long time, the development of China’s three major sports, especially men’s events, was not satisfactory, and the level of men’s football declined all the way. There were many chaos in the football industry, which was in sharp contrast with the requirements and expectations of the CPC Central Committee and the people all over the country. It is a sign of a sports power that the three major goals should be achieved, and it is also a short board that we must make up to speed up the construction of a sports power.

　　"Recently, in view of the serious problems in the field of football, we have been deeply rethinking the methods and ways to solve them, and systematically treating them from the aspects of ideological education, work style construction, deepening reform, and doing a good job in current work, so as to regain the spirit of the Long March and do all the work in a down-to-earth manner." Gao Zhidan said, we should focus on the outstanding problems in the current work of the three big balls, such as the lack of spirit and the lack of hard work style, persist in changing the work style, strengthen responsibility and implement it, resolutely crack down on corruption and fake gambling in football and other fields, set a good example for discipline, improve the system and strengthen the rules, and comprehensively repair the good ecology of the healthy and sustainable development of the three big balls.

　　Column Editor: Zhang Jun Text Editor: Wang Xianle

Taking football as a platform to test the water, Qingdao Zhongneng perfect triple jump in sports industry

Netease sports report:

On October 20th, the State Council issued "Several Opinions of the State Council on Accelerating the Development of Sports Industry and Promoting Sports Consumption", which caused great repercussions in the sports circle. Many practitioners feel like a spring breeze, thinking that this marks a clear shift from gold medal sports to national sports in China, but some analysts believe that this just reflects the urgent need to accelerate the development of sports industry in China. Qingdao Zhongneng Group, which has been committed to professional football for ten years, has not only built its own model in China football, but also tested the water in advance in the sports industry. The sports culture company established last year assumed this important role. From cooperating with Qingdao Sports Bureau to carry out national sports dance and ballroom dancing invitational tournament, Qingdao mountaineering and walking, to independently undertaking large-scale events and group activities, Zhongneng has already had a mature model and rich experience in the sports industry with the help of football.

Compared with the national sports strategy in the past few decades, the biggest difference in the Opinions is that it aims at concepts such as industry, national fitness and sports consumption, and even puts forward a quantitative goal that sports consumption will reach 5 trillion in 2025, and does not regard "winning glory for the country in international stadiums" as the ultimate goal of developing sports. From this perspective, the government’s goal is clear and firm. "Grasping the potential industries" is one of the plans made by the Opinions for the future sports industry. It requires that football, basketball and volleyball should be taken as the starting points to accelerate the development of collective projects with wide popularity, high attention and large market space, and promote the development of the industry in depth. This seems to be a portrayal of Zhongneng’s development to the sports industry with the help of the football platform. National sports, campus football and international competitions have become the main brands of Zhongneng Culture and Sports Company.

Campus football, which has been attached great importance to from the State Council to the grassroots in the past two years, is once again interpreted as a core issue. As a small and medium-sized club, Qingdao Zhongneng has not achieved brilliant achievements like Evergrande and Luneng, but it has opened up a new mode of survival for small and medium-sized clubs with the perseverance of investing in professional football for ten years and the development of youth training system and campus football. Zhongneng Club not only trained a large number of available talents for national brands at all levels, but also established a standardized reserve echelon and campus football system. The club’s U9-U19, 7-echelon system has become one of the few clubs with complete echelon construction in professional leagues; Zhongneng Club has also signed contracts with nearly 70 primary and secondary schools in Qingdao, with a selection base of about 60,000 campus football talents, making it the club with the largest number of campus football schools in China. At present, the club continues to increase the construction and investment in the youth training system on the basis that the number of coaches at the two levels of youth training reaches 45 and the accumulated investment reaches more than 4 million. Now, the competition for youth training coaches is in full swing, and Zhongneng will invest more than 3 million yuan each year to hire high-level coaches to ensure the talent training of campus football and echelon. After visiting the echelon of Zhongneng Club and the construction of campus football, Wei Jixiang, secretary of the Party Committee of Foot Control Center of the State Sports General Administration, praised Zhongneng’s work in youth training.

Qingdao football has a profound connotation, and Zhongneng Club has made great efforts to train young people, but the hardware facilities such as football field are far from meeting the needs of training and competition, which has seriously affected the competition results and talent training. The Opinions call for the improvement of sports facilities. Governments at all levels should make overall plans for the construction of sports facilities in combination with the development of urbanization, rationally lay out the layout, and focus on building a number of small and medium-sized sports venues, public fitness activity centers, outdoor multi-functional stadiums, fitness trails and other venues and facilities that are convenient for the people and the people. Revitalize existing resources and transform old factories, warehouses and old commercial facilities for sports and fitness. At this point, Zhongneng Club started its operation last year. It not only solved the hardware problems that plagued the echelon and campus football by itself, but also enriched its experience through some international competitions and national sports. In 2012, Zhongneng Club and Qingdao Sports Bureau jointly held the National Sports Dance and Ballroom Dance Invitational Tournament, cooperated with Licang District Government to hold the National Fitness Walking Conference, cooperated with Qingdao Sports General Association to hold the mountaineering conference, etc. In 2013, it held the invitational tournament with the Bundesliga giant Wolfsburg in Sanya, and cooperated with Zhidan County in an all-round way.

At present, Zhongneng is planning to build Qingdao International Hushan Football Cultural Park and Football Cultural Creative Base, and plans to build it into a new landmark of football culture, a sports fashion gathering area, a sports creative industry platform and a national leisure sports center. Zhongneng hopes that through its own hard work, it can promote the great development of Qingdao’s sports culture industry, make it a bright spot of Qingdao’s emerging industries, make the world’s "football culture movement tide" surge in Qingdao, and lay the foundation for building an international football city.

Will the Clippers renew Leonard and George？ US media： Kajiao will become a free man next summer.

Leonard is discussing an early contract renewal with the Clippers, but no progress has been made at present, and Paul George will be eligible to discuss an early contract renewal with the Clippers in September. The two brothers now have two years left in their contracts, and their salaries have reached 94 million. They are both players in the 2024-25 season. In other words, if the Clippers don’t renew their contracts with them in advance, Kajiao is likely to enter the free market together next summer. If the Clippers choose to renew their contracts with them in advance, both of them will get a big contract of up to 224 million yuan for four years. The Clippers are still considering it, and some American media speculate that Kajiao will not be renewed in advance, and they will enter the free market together next summer.

At present, the Clippers are still very entangled in the renewal of Kajiao. Will they not renew their contracts? The investment in these seasons has not been received; Renew the contract? The injury of pepper is really scary. Judging from the past three seasons, it seems that the Clippers have not signed two players, but two old-age fathers.

Today’s peppers are like chicken ribs to clippers, which are tasteless to eat and a pity to abandon. Leaving them behind is likely to continue to face the status quo. Without them, it is difficult to find a better cornerstone for team building in the market. Therefore, I think Kajiao’s contract renewal is still full of hope, but it mainly depends on three points.

Before the Clippers decide whether to renew their contract, they will definitely make an assessment of their injury recovery and personal status. George’s injury last season was really unexpected. He just showed off a cool dunk and broke his leg when he turned around. But at present, his condition has recovered very well. This guy’s body seems to be a bug. He didn’t see the decline of his condition after several injuries, and this time it is likely to be the same. Leonard’s injury is more difficult, and he often can’t play without an accident. However, Leonard is smart enough to choose surgery before negotiating an early contract renewal, which adds uncertainty to the Clippers’ physical assessment. If Leonard can get rid of the injury, he is definitely one of the strongest players in the league.

Therefore, the assessment of injury is the most important thing to renew the contract in advance. After all, if Kajiao stays healthy, its competitiveness is still very strong.

Although Leonard and George are very strong, it has been proved that they can’t lead the Clippers to win the championship alone, especially in today’s more horrible period. It is tantamount to dreaming to compete for the championship with the existing lineup of the Clippers. The Clippers are well aware of this, so they aim at Harden as the number one signing target. If Harden can join us, there will be a chance for the championship.

Therefore, Harden is likely to be a key to the renewal of Kajiao’s contract. The Clippers’ goal is to win the championship. Boss Ballmer is not short of money. As long as he can win the championship, he will not be stingy with his investment. As long as Harden can join us smoothly, the Clippers will definitely renew Kajiao’s contract, because if Kajiao can’t renew his contract in advance, next season will become their contract year. In order to sign a big contract in the free market, they will definitely focus on health and will not do their best. If so, then Harden’s joining will lose its meaning, which is definitely not what the Clippers want to see.

This is unlikely, but it may also be part of the impact of renewal. Judging from the current competitive state and physical state of Leonard and George, 224 million yuan in four years is definitely high. The Clippers should try to make them choose to reduce their salary, so as to reduce the luxury tax that the team needs to pay and leave some salary space for introducing other reinforcements.

It’s just that it will be difficult to reach a consensus on salary reduction and contract renewal. Leonard is almost 100% sure that he will not reduce his salary. This person has always been like this, and his personal interests are not willing to sacrifice at all. George’s salary reduction is more likely. His personality is similar to Harden’s. Judging from his popularity in the league, he should be more accommodating and willing to consider others. If the Clippers put forward a salary reduction that George can accept, and hope to keep Leonard and get the opportunity to continue to strengthen the team through George’s salary reduction, George will probably agree. After all, George has not been able to win a championship.

The American media almost agree that the Clippers will not renew Leonard and George, but there is a good chance that I will definitely renew my contract. What do you think?