Special feature of 1905 film network "Zhang Wuji, you still owe me one thing! Remember, if you want to save the six factions, come to me in Dadu! "
As Zhao Min, a handsome elf, suddenly turned back, he sent an invitation to Zhang Wuji to save the six major factions, 93 edition.The Demon Sect Leader of Eternal Dragon SlayerPut an end to this. After 29 years, the directorJing WongFinally lift the guide tube, forDragon slaying by leaning on heavenContinue to write new stories — — High-spirited and handsome teenagers rush to distant places for appointments.
On New Year’s Eve, Jing Wong directed, specially starred, raymond lam, co-starred in Youaiteng and many other video platforms, which completely kicked off the second online movie Spring Festival.
In 2021, under the guidance of the Network Audiovisual Program Management Department of the State Administration of Radio and Television, the Network Film Working Committee of the China Film Association jointly launched the first online film Spring Festival file with Tencent Video, iQiyi and Youku. Covering starring, self-directed and self-acting films, there are as many as 43 works on the three platforms in the first online movie Spring Festival.
In 2022, the number of the second online movie Spring Festival movies has decreased compared with the same period of last year, and the overall pursuit of genre diversification. The online movie Spring Festival file is showing a more and more mature trend.
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According to incomplete statistics, Youaiteng has released more than 20 films in the second online movie Spring Festival. With the experience of arranging the first online movie Spring Festival file last year, the video platform has a clearer scheduling strategy for this Spring Festival file: it is different from the theme type of cinema movies and forms a unique differentiation advantage.
Take Tencent Video as an example. During the 7-day Spring Festival holiday, the platform broadcasted many works by day, such as "Eternal Dragon Slayer" (upper and lower parts), "Shrinking the Special Attack Team", "The God of Wealth 3" and "Welcome to Yoga Village".
Unlike cinema films, which mainly focus on war and reality, the above-mentioned films are a collection of martial arts, science fiction, action and other rich theme types, which just complement cinema films. From the first day of the first month to the fifteenth day of the first month, Tencent Video also launched two large-scale Spring Festival free viewing activities in a limited time, thus forming a complete online movie Spring Festival file.
It can be said that based on the current situation of entertainment consumption under the epidemic situation, the online movie Spring Festival file has enhanced the supply of online high-quality content and expanded the Spring Festival movie market. Thanks to the schedule advantage, the market performance of many online movies is remarkable.
The new version of "Eternal Dragon Slayer" is undoubtedly the "number one seed" that has attracted much attention in this online movie Spring Festival file.
The film is divided into two parts. According to the data of Cat’s Eye Professional Edition, the "Nine-yang Magic of Eternal Dragon Slayer", which was first painted on New Year’s Eve, successfully broke through the peak of the single-day broadcast of the PVOD film of Tencent Video Spring Festival with excellent broadcast volume; On the third day of the New Year’s Eve, he won the daily champion of online movie playback for three consecutive times.
Tencent’s video solo "Shrinking the Secret Service" focuses on soft science fiction elements, and tells the story of the tour guide Gu Jia’s experience of becoming a villain in an accident and taking risks in the micro world. The film emphasizes the innovation of science fiction+comedy, taking advantage of the atmosphere of family fun during the Spring Festival, which not only ranks in the forefront of the popularity list of the whole network of Cat’s Eye Professional Edition, but also wins the daily crown of online movie playback twice.
In addition, directed by the senior martial arts director of Chengjiaban, it performed well as the starring "Polar Pursuit". Aarif Lee was "abused" badly in the film, which can be described as a soul-stirring fight. The film has the shadow of an action movie in the golden age of Hong Kong movies, which caused a heated discussion at the beginning of its launch. At one time, it was the first in the real-time popularity of the whole network and the first in the Tik Tok film list, and the number of movie-related topics was increasing by more than 100 million.
The report "Insight into Online Movie Data in 2021" jointly released by Cat’s Eye Research Institute and Tencent Video shows that the habit of watching movies during the "holiday holiday" is gradually developed. Nearly 30% of the audience will watch movies during the "holiday holiday", which makes it possible to schedule online movies.
Last year, "The Rush Hour of Siping Police Affairs" entered the Qingming file and the National Day file in succession, and finally both broke into the top ten of the annual online movie accounts, which was a great success. The former shows complex human nature with folklore, and it ranks first on the list. The latter made a breakthrough on the basis of the traditional Northeast comedy, and also achieved a box office of 10 million points on the 3 rd.
Source: Insight into Online Movie Data in 2021.
The most important project in the holiday arrangement has become the realistic consensus and future direction of the video platform.
Song Shuang, director of Tencent Video Movie Channel, said in an exclusive interview with 1905 Movie Network that since the first online movie Spring Festival, the platform has stepped up the strategy of online movie scheduling. "Last year’s Qingming, May Day, Dragon Boat Festival and National Day holidays, Tencent videos were specially arranged. The first project. We also found that this can achieve very good results. "
Song Shuang revealed that an important announcement of Tencent Video in 2022 is to highlight the online movie schedule. In addition to the Spring Festival schedule, the platform will focus more on creating small and medium-sized schedules. This year’s Qingming file and May Day file, Tencent Video will continue to broadcast high-quality films.
Song Shuang, Director of Tencent Video Movie Channel
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Looking back at this year’s online movie Spring Festival file, the film represented by the new version of "Eternal Dragon Slayer" stands out, which is inseparable from the unique schedule advantage and the careful layout of the video platform.
In the past Spring Festival holiday, Tencent Video launched the concept of "Cloud Roadshow". During the period, the platform invited a number of big coffee in the film industry to be guests in the live broadcast room, share behind-the-scenes stories online and distribute benefits to users.
On New Year’s Eve, famous film critics and director Jing Wong started an online conversation to talk about the creation of new martial arts movies on the new series of "Eternal Dragon Slayer"; On the second day of the Lunar New Year, Big V Electronic Knight and Aarif Lee analyzed the development and progress of science fiction movies in recent years based on Polar Pursuit. Such as Zhifina, Dr. Qi Ai, Shadan and other big coffees in the film industry combine the hot spots of cinema movies in the Spring Festival to tell the audience professional film knowledge and create a vivid movie classroom for fans.
Film critic Wei Junzi and director Jing Wong started an online conversation.
The big V electronic knight and Aarif Lee started an online conversation.
At present, the online movie scheduling is still in the growth stage. It is not difficult to see that in order to release the powerful potential energy of online movies, mainstream video platforms have tried their best to present one wonderful movie feast after another.
Data Insight of Online Movies in 2021 mentioned that word-of-mouth/rating, theme/genre, and main creative lineup are the top three determinants for the audience to choose online movies. Song Shuang also bluntly told the 1905 movie network that online movies are getting closer to high-quality products in recent years, and at the same time, they show very obvious typological characteristics. In addition to creating online movie schedules, Tencent Video will also increase its efforts to create online movie theatricalization.
Following the birth of the Spring Festival in 2019, many viewers began to look forward to this type of film. In addition, the sci-fi online movie "Restart the Earth", which was launched in September last year, scored nearly 17 million at the box office, showing outstanding performance. Science fiction movies have thus become the focus of video platforms.
Tencent Video has already launched the concept of "movie sci-fi season" as early as last December, during which a number of sci-fi online movies represented by "Doomsday Rescue" were launched.
Song Shuang frankly introduced that compared with sci-fi cinema films such as The Wandering Earth, Doomsday Rescue still lags behind it, but in terms of online movie industry, it is the top sci-fi film. Therefore, the platform pushed it to Blue Planet Science Fiction Film Festival, the first film festival exhibition platform with the theme of science fiction in China, for screening, expecting more filmmakers to see sci-fi online movies. Next, Tencent Video is expected to continue to launch a number of scene-based online movie theaters for different types of audiences.
"Compared with cinema film creation, online film creators are keen to pay attention to the audience preferences of online platforms and correct their creative direction according to user feedback. Online movies are entering a state of high-speed iteration, high-speed development and continuous improvement in quality. "
Song Shuang said frankly that the video platform should become the leader of the online movie industry and guide online movies in a better and healthier direction. For example, Tencent Video recently launched an innovative track support program, which provides strong support for online movie creators with original ability and guides the industry to develop in a more diversified direction.
It is gratifying that online movies have gradually got rid of the stage of barbaric growth in the past seven years and made great progress. Especially in the past year, there have been many excellent works with high reputation.
E-sports theme, theme film "Bloody Unknown Chuan", suspense adventure theme "The Legend of Xing ‘anling Hunters" and police comedy "The Rush Hour of Siping Police Affairs" all scored above 6 points. Although the word-of-mouth of the film has declined slightly, it is still stable at a relatively high level.
What we can see is that since the development of new things, online movies are steadily and steadily on the road of high-quality products, constantly bringing new surprises to the public.
We look forward to the arrival of the next long holiday, and we may as well look forward to creating more exciting online movies!