分类： zudao

　　"2019 China Labor Market Development Report" points out that the structural contradiction of college students’ employment is prominent, and the external environment changes cause the demand of college students to upgrade and the adjustment of college students’ supply to lag behind, which is manifested in the employment difficulties of liberal arts graduates and the shortage of science and engineering talents.

　　With the end of the semester, the "autumn trick" in full swing has also come to an end. According to the statistics of the Ministry of Education, the number of college graduates in 2020 is expected to reach 8.74 million, an increase of 400,000 compared with the same period of last year. The number of graduates has reached a new high, and the employment situation is still grim.

　　However, some college students find that their major is not as difficult to find a job as the students around them complain, and they can even easily hold several employment notices. Some surveys also point out that the employment of college students now presents a "structural contradiction": the change of social environment and the development of emerging industries lead to the shortage of science and engineering talents.

　　Science and engineering majors hand over bright "employment transcripts"

　　Looking back on my job-hunting experience during this period, Mou Panlong, a senior student at Northeastern University Qinhuangdao Branch, said, "I’m still very happy".

　　Mou Panlong majored in electrical engineering and automation. As soon as he entered his senior year, he submitted resumes to several favorite companies online — — They are well-known companies in China, and they also participated in the presentation of professional counterparts organized by the school. Not long ago, the company that submitted his resume online contacted him and invited him to have a video interview the next morning. During the interview, he introduced himself briefly and asked several professional-related questions. In the evening, he was informed that the interview had passed.

　　"Then we talked about the salary and treatment, and both sides were very satisfied. The result now should still meet psychological expectations." Yan Panlong said happily.

　　An interview with the reporter of Zhongqingbao Zhongqingwang found that in science and engineering, there are not a few students who easily hold an offer like Mou Panlong. At the same time, during this period, colleges and universities began to release the employment quality reports of graduates in 2019, and the "employment transcripts" of science and engineering majors in many science and engineering schools and comprehensive universities were very eye-catching.

　　According to the Report on the Employment Quality of Graduates in 2019 in Tsinghua University, as of October 31, 2019, the employment rate of graduates in 2019 in Tsinghua University was 98.1%. From the perspective of the industries to which the unit belongs, the industries with the largest number of graduates mainly include information transmission, software and information technology services. Enterprises are the main units for graduates to sign tripartite employment, accounting for 69.9% of the employed, of which private enterprises account for 33.4%.

　　In addition, the "Report on the Employment Quality of Graduates in 2019" released by Beihang University shows that after the average annual salary of graduates in 2018 broke the 150,000 yuan mark, the average annual salary of graduates in 2019 reached a new high of 181,300 yuan, and the graduates received an average of 3.96 employment notices during the job search. In Beijing Institute of Technology, the employment rate of graduates in 2019 was 98.35%, and the top 30 enterprises (groups) receiving graduates were all units in important fields such as aerospace, aviation, weapons and electronics.

　　"In Beijing Institute of Technology, it is not unusual for a student to get more than a dozen employment letters in his hand before the Spring Festival." Lin Jijia, director of the Career Guidance Center of Beijing Institute of Technology, also observed that the demand for science and engineering jobs has been increasing in recent years. He took the demand of employers for Beijing Institute of Technology as an example. "There is indeed an inequality between liberal arts and science and engineering. The demand for science and engineering posts is obviously greater than that of liberal arts, which may also be related to the positioning of the school."

　　"Structural Shortage" of Science and Engineering Talents

　　In the recruitment market of universities, why can "no job" and "no talent" coexist?

　　Not long ago, the 2019 China Labor Market Development Report released by the Labor Market Research Center of Beijing Normal University pointed out that the structural contradiction of college students’ employment is prominent, and the external environment changes cause the demand of college students to upgrade and the adjustment of college students’ supply to lag behind, which is manifested in the employment difficulties of liberal arts graduates and the shortage of science and engineering talents.

　　In some colleges and universities, we can see the "talent war" in the field of science and engineering from the industry distribution of employers recruited in colleges and universities. Zhejiang University’s "Report on the Employment Quality of Graduates in 2019" shows that from the distribution of the industries where 3,290 units are recruited from Zhejiang University, manufacturing, information transmission, software and information technology services, scientific research and technical services have the largest number, accounting for 50.46% of the total.

　　In view of the "structural shortage" of science and engineering talents, Liu Xiaojie, deputy director of the Admissions and Employment Department of University of Science and Technology Beijing, said in an interview with the reporter of Zhongqing Daily and Zhongqing.com that this is basically the same as the demand for talents in the core technology fields urgently needed by the majority of employers in the process of national innovation and development. At the same time, there is a large demand for engineering students in some traditional financial and management positions, which really objectively reflects the urgent demand for science and engineering talents in the market.

　　"The recruitment of enterprises is no longer focused on professionalism. They are more inclined to whether students’ ability is competent for the post, so it also provides a convenient condition for engineering students to apply for a job across the border, while the scope of cross-border job hunting for liberal arts students is indeed less likely." Liu Xiaojie said.

　　Nevertheless, both liberal arts students and science students have their own advantages and disadvantages in the process of employment.

　　Liu Xiaojie said that in the process of job hunting, science and engineering students have less practical experience related to employment. From the perspective of students’ individual ability, oral communication and expression, language organization ability and job preparation are often not as full as those of liberal arts students; However, the professional substitutability of liberal arts students is higher than that of science students, so employers will have higher requirements for job seekers’ personal ability and internship pertinence.

　　Lin Yujia also said that from the perspective of job requirements, most of the positions for recruiting liberal arts students require portability, while the job requirements for science and engineering students mainly focus on professional skills. When science and engineering students apply for civil servants or other public management positions, their written test and interview performance are obviously inferior to those of liberal arts students.

　　"In addition, judging from the job requirements announced by the national examination, there are not many positions that are not limited to majors, and many engineering students have no chance to apply for the exam. From the perspective of time schedule, the front line for liberal arts students to find a job is longer. " Lin Yijia said.

　　College students should establish "reasonable employment expectation"

　　For college students of science and engineering, it is more necessary to keep a cool head under numerous choices.

　　Liu Yiwei (pseudonym), a graduate student of Tongji University, joined the "Autumn Recruitment" army in September last year and has now "landed". Recalling the recruitment experience in the past few months, she said, "The result is good, but the process is tortuous."

　　In many written tests and interviews, Liu Yiwei had a deeper understanding of his major. "My major is technical, so compared with the liberal arts major, I feel it is relatively simple to find a counterpart job. But on the other hand, my choice is narrower than that of liberal arts students, and I can only find job opportunities in professional fields. Of course, as a science student, we should cherish what we have ‘ Technical threshold ’ " .

　　Liu Xiaojie also found some gratifying changes in this year’s graduates’ job hunting. "First of all, graduates’ awareness of job hunting has improved compared with previous students. The choice in the process of job hunting is no longer limited to high salary, and more people are beginning to think about life and future planning. Secondly, the overall level of students’ job-seeking skills has improved, which is also inseparable from the generally solid development of employment in various universities. "

　　In view of college students’ job hunting, many college teachers suggest that college students should establish "reasonable employment expectations".

　　Lin Jijia said that the so-called difficulty in finding jobs for college students is due to the contradiction between supply and demand, but there are also reasons for high personal expectations. Many students’ unreasonable employment expectations lead to "high failure and low failure". "We should pay more attention to the material treatment, pay attention to the needs of the country, and pay attention to the matching of people and posts and long-term development".

　　In addition, Liu Xiaojie suggested that it is necessary to make long-term preparations to avoid urgent needs. "Our survey shows that students who have clearly planned and practiced since their freshman year have significantly higher employment satisfaction and employment quality, and their employment difficulty is also lower. Therefore, only when they have a plan can they have a direction and a direction can they have motivation."

　　Liu Xiaojie said that for science students who are now favored by employers, it is necessary to combine their growth with the needs of the country and the development of the mainstream. "Personal growth can only be more stable and faster if you stand on the big platform of the country, and you can only play a greater role if you are in the fields and regions that the country needs most."

　　Zhongqingbao Zhongqingwang reporter Sara Ye

1905 movie network news　There is less than a month to usher in 2018! Unconsciously, the post-90 s are "old" and the home era after 00 has arrived. There are such a group of stars born in 2000 who are about to enter adulthood and enter a new journey of life. How are they developing in their respective fields? The following small series takes you back to these stars born in 2000.

Jackson Yee

Date of birth: November 28, 2000

Occupation: singer, dancer, actor

Debut time: In 2005, he participated in the program "Talent Training Camp" of Beijing TV Youth Channel and won the weekly championship.

Representative works: self-edited dance "Tell Me Why" and "If You"; English single Nothing to Lose》《Unpredictable

Since we talk about those born in the Millennium, there must be a "Thousand Seals" brother. From the beginning of 2005 to the present, the cute boy with a watermelon head and a silly smile has grown into a master of pick up hot chicks who died of thousands of sisters and aunts. As a member of TFBOYS, the most popular group in China, Jackson Yee is the main dancer in the team. She has participated in various variety shows such as Let Go of My North Nose Season 2 and The Performer’s Speech. This year, she starred in two series, The Longest Day In Chang’an and the New Youth with a Beautiful Moment. The schedule has not been fixed, and there will be countless fans at that time. Singing and dancing, film and television, variety shows and other fields have a bright future.

Roy

Date of birth: November 8, 2000

Occupation: singer, actor, host

Debut time: joined the TF family at the end of 2011 and became a family trainee.

Representative works: musical works Sleep and Seventeen; film

Being a teammate born in 2000, unlike Jackson Yee, who is good at dancing, Roy mainly focuses on writing, composing and hosting. Being the captain of MC in Ace-to-Ace Season 2 enabled the 16-year-old boy to give full play to his funny talent. In addition, participating in the 2017 Youth Forum of the United Nations Economic and Social Council and attending this year’s May 4th Symposium as a youth representative also shows that the influence of the "three little ones" not only stays in the entertainment industry, but also serves as an example for a new generation of young people.

Nana Ou-yang

Date of birth: June 15, 2000

Occupation: cellist, actor

Debut time: In 2010, I co-authored "Friends at Home" with my mother Fu Juan, and was invited to perform cello on TV programs.

Representative works: movies

As a talented cellist, Nana Ou-yang was admitted to the Curtis Institute of Music at the age of 13, but she dropped out of Curtis in 2015 and chose to take the road of interpretation. He has partnered with Haoran Liu, Chen Feiyu and other small fresh meats to appear in films and television works such as Beijing Love Story and Secret Fruit, and left a lively and pure screen image. What kind of choice is it for Nana Ou-yang to give up the cello talent and choose acting? She will also answer with grades when she enters adulthood.

Chen Feiyu

Date of birth: April 9, 2000

Occupation: actor

Debut time: I participated in my first film in 2010.

Representative works: The film The Orphan of Zhao and The Secret Fruit.

As the son of director Chen Kaige and actor Chen Hong, Chen Feiyu grew up with a "golden spoon". Chen Feiyu’s first film was orphan Zhao directed by his father, and he served as the director’s assistant for the film to be released this month, taking care of Luna, an important "actor" black cat. This year, I collaborated with Nana Ou-yang in the film "Secret Fruit", and also starred in my first TV series "The Night", which was adapted by fantasy novel with the same name.

I’m not happy.

Date of birth: August 17, 2000

Occupation: actor

Debut time: In 2009, he participated in the TV performing arts program "Be Popular" of Tianjin TV Station and won the weekly championship and the quarterly championship.

Representative works: movies; TV series "Little Separation"

You may not have heard his name, but you may have seen some of his works more or less. From the movie "Birds flock to the Phoenix" and "Whose youth is not confused" to the TV series "Little Dad" and "Little Parting", and then to the film "Ruyi’s Royal Love in the Palace" and "Langya List", which is still released, he has his shadow.

Morgan Lily

Date of birth: April 11, 2000

Occupation: actor

Debut time: In 2005, he starred in the first film "Shards".

Representative works: the movie "He doesn’t like you that much"; The TV series Shameless Man

Julie, the little girl in Heartbeat, must have left a deep impression on many people. Morgan has deep and charming blue pupils and a warm and refreshing smile. However, with the growth of age, this "little angel" also ushered in the transformation on the road of performing arts.

Mackenzie Foy; Kenzie

Date of birth: November 10, 2000

Occupation: actor, model

Debut time: I started my modeling career in 2004 and starred in the American TV series "Till Death Do Us Part" in 2009.

Representative works: The movie Twilight 4: Breaking Dawn.

She once played Renee Smee, the daughter of Bella and Edward, and the branded object of Jacob the werewolf; It’s also Interstellar who plays Murphy as a girlhood. The image in the film is amazing. Now Mackenzie Foy, who is about to grow up, has turned into a beautiful girl with long legs, and as a model, she will start a new world in fashion.

Special feature of 1905 film network　As of December 14th, the pre-sale box office exceeded 200 million yuan, making it the highest-grossing film of the month. At the same time, it broke three film history records and became the first place in the pre-sale box office of Chinese New Year movies, romance films and fantasy films in the past three years.

This achievement makes Twinkle, Twinkle, Twinkle, Bright Stars attract much attention in this New Year’s Eve file, which is far superior to other films in the same period in terms of popularity and pre-sale results. The screening arrangement of "Under the Snow Field" has brought a new direction to the film announcement, and what kind of marketing thinking is behind this?

What is the "snow field"?

The movie "Twinkle, Twinkle, Bright Stars" is a derivative of the 2022 series of the same name, which was created by the original crew of the TV series and played the leading roles of Zhang Wansen and Lin Beixing respectively.

The TV series tells the story of the heroine Lin Beixing who frequently crossed back to high school because of accidentally deleting the text messages in her old mobile phone. After several explorations, she found that the key to crossing was related to Zhang Wansen’s "suicide", so she decided to save Zhang Wansen and started a fantastic love story. From the perspective of Zhang Wansen, the hero who secretly loves the ceiling, the movie version tells the story of Zhang Wansen’s constant restart of that tragic summer in order to protect Lin Beixing, and this time the guardian is no longer unknown.

In the TV series, Lin Beixing gently said "Zhang Wansen, it’s snowing, I miss you" in the snow, which is a classic bridge in the series, and it is precisely because of this line that it became the creative origin of the movie version of "Twinkle, Twinkle, Stars" and "Down on the Snow Field".

On December 4th, the film announced that it had organized 1314 cinemas to have a surprise snow field at 13:14 on December 30th. The cinema staff prepared snow cans for the "snow" session, creating a romantic atmosphere for the audience to experience and go to the snow-floating appointment together.

When the pre-sale opened on December 5th, the pre-sale box office of the film broke through 70 million in one fell swoop, surpassing the box office champion on the first day of the pre-sale of China Film History. And at present, in the major ticketing platforms, the "snow field" of "Twinkle, Twinkle, Bright Stars" is almost full, and one ticket is hard to find.

Subverting traditional marketing brings new opportunities.

For the popularity of Twinkle, Twinkle, Twinkle, Bright Stars, the subversive marketing strategy of "going to the snow field" has contributed a lot.

First of all, "Twinkle, twinkle, twinkle, bright stars" is a hot online drama in 2022, and the popularity of its drama version has also helped the fermentation of the shadow version. On the one hand, the open ending in the finale of the drama set a suspense for the development of the plot, which is also closely related to the upcoming film. On the other hand, the high-viscosity core audience group accumulated in the short interval before the drama can make the film version get a good wave of "tap water".

Furthermore, the movie’s marketing of "Snow", "Ritual Sense", "Secret Love Confession" and "New Year’s Eve" all accurately stepped on young people’s psychology. So "Twinkle, twinkle, bright stars" started with the classic scenes of the series, making the classic line "Zhang Wansen, it’s snowing" the marketing focus, and arranged a "snow field".

Even, the film also launched a roadshow activity on the topic "Love reverberates", which was decided by you, allowing the audience to vote for the roadshow city, which not only enhanced the interaction among fans, but also brought a lot of publicity effects.

The film combines the core point of the film "Zhang Wansen, it’s snowing" with the "real snowing" in the cinema. The combination of film and reality brings unprecedented viewing experience to the audience. This subversive innovation not only stimulates a large number of audiences’ desire to enter, but also serves as a topic to promote the film’s circle.

Although there have been some questioning remarks after the film marketing topic exploded, and some cinemas canceled the original plan of "going to the snow field" due to fire safety reasons, it is undeniable that such a momentum of "Twinkle, twinkle, bright stars" has already occupied a place in the New Year file.

Can "special field" become a marketing template?

The popularity of "Twinkle, Twinkle, Bright Stars" also stirred up the dispute over the Lunar New Year file in advance. Inspired by this, other Chinese New Year movies have also launched special scenes according to their own characteristics.

The comedy film launched a "beer field", where the audience can receive a bottle of beer for free and watch the film while drinking; There are also arrangements for special events such as "lottery field" and "hot pot field".

Such fancy marketing actually pays attention to the atmosphere and social needs that the audience needs when watching movies. In the past, the cinema only played a screening role. However, whether it snows while watching movies or watching movies while drinking beer, it is increasing the interaction and stickiness with the audience, enhancing the audience’s viewing experience and bringing icing on the cake to the film.

But what deserves our consideration is whether all films are suitable for this marketing method, and whether the special "surprise" is meaningful if it is not strongly related to the content of the film. Otherwise, putting the cart before the horse and exaggerating marketing blindly will easily lead to another wave of emotional backlash, so different films also need to choose the marketing style that suits them best.

At present, there are more than ten days before the official release of Twinkle, Twinkle and Bright Stars. After the release, the quality and reputation of the film have yet to be reviewed by the audience. But it can’t be ignored that it breaks through the traditional marketing methods and brings new industry signals to the film market!

Cover journalist Cao Fei’s photo report

On January 31, New Year’s Eve, when most people stayed at home to celebrate the New Year, a group of people had to stay in other places and stick to the construction line for the convenient travel of the public.

On the morning of the same day, the reporter walked into the construction site of China Railway 19th Bureau Chengzi High-speed Railway Bid 7 to record their persistence stories. If we expand our vision to the whole line of high-speed rail, during the Spring Festival holiday, 25 work sites will not stop, and more than 1,300 people will fight in the front line, sprinting to achieve the goal of opening to traffic in 2023.

Do not stop work during the Spring Festival.

Starting from Chengdu, driving southbound for more than 40 kilometers, you will come to the multi-line bridge of Chengdu-Chengdu high-speed rail Tianfu Station. At 10 o’clock in the morning, more than 50 workers from the 19 th Bureau of China Railway are carrying out bridge support and preloading construction on site.

Tianfu station multi-line bridge construction site

Tianfu station multi-line bridge is a control project built from high-speed railway, with a total length of 566.7 meters and a multi-line continuous steel structure. Standing on the bridge, the reporter saw this scene: the bridge deck gradually widened from narrow to wide, reaching 12 meters at the widest point, and the total area of the bridge top exceeded 35,000 square meters, which made it the largest among similar high-speed rail bridges under construction in China; There are 185 caps and 237 piers under the bridge, which are arranged in turn, forming a tall "arch" between them, which looks spectacular.

Tianfu station multi-line bridge construction site

"The construction of this bridge was nearly a year late, and the construction was difficult. The construction period was very stressful and there was no way to stop work during the Spring Festival." Zhang Zongwei, commander of Chengziyi Railway Command of Chenglan Railway Company, said. Bridge construction includes many processes, such as supporting, preloading, binding steel bars, concreting, tensioning, etc. Each process is interlocking, and any stop will affect the overall construction period.

Longquanshan Tunnel Construction Site

Leaving the multi-line bridge at Tianfu Station, about one kilometer eastward, it is the entrance of Longquanshan Tunnel. The construction here is even more intense: the knocking of binding steel bars, the humming of rock drills and the squeaking of welding current … played the engineering symphony on the last day of the Year of the Ox.

Longquanshan Tunnel Construction Site

"The entrance of the tunnel is the accumulation body of Chengdu Plain in front of Longquan Mountain Range. The geology is very soft and the surrounding rock is broken. The problem of deformation was encountered during the construction of the underground tunnel." Zhang Zongwei said that the project department temporarily adjusted the up-and-down heading method to the double-side heading method, which effectively controlled the deformation problem, and the monthly digging ruler was increased from several meters to about 15 meters.

It is reported that the No.19 Bureau of China Railway will not stop working during the Spring Festival. Among them, the two bridges are expected to be completed in May, and the Longquanshan Tunnel will strive to be completed in August.

Persistence is also warm.

Near 12 noon, the morning construction was finished, and the workers returned to the project department, waiting for them with a hot jiaozi and a sumptuous reunion dinner.

The employees’ families package jiaozi in the project department.

The 19th Bureau of China Railway started from the Third Project Department of the High-speed Railway Command, and more than 20 employees’ families wrapped up jiaozi in the yard, which brought the atmosphere of the New Year to a climax. There are two kinds of dumpling stuffing-leek eggs and celery pork, which are the flavors from my hometown.

Reunion dinner in the project department

"During the Spring Festival this year, there were more than 500 people staying at the construction site in Bid 7, including more than 100 project managers, most of whom came from Inner Mongolia, Jilin and Liaoning." Wang Jianwei, commander of Chengdu-Zicheng High-speed Railway Command of the 19th Bureau of China Railway, said that in order to ensure that everyone can spend the New Year in a foreign land and invest in construction, the project department encourages employees to take their families to Chengdu to spend the New Year on the construction site.

Reunion dinner in the project department

"My wife and son also came this year." Wang Jianwei’s hometown is in jiaohe city, Jilin Province. He has been working for 36 years, and spent more than 20 years on the construction site. In 2022, it was his seventh consecutive year in other places.

The employees’ families package jiaozi in the project department.

"I must still be homesick." He said. In order to let everyone feel the taste of hometown in a foreign land, the chef has made great efforts in the reunion dinner, including frozen skin, pig’s trotters in sauce, stewed elbows … and jiaozi, who was personally wrapped by his family. Material subsidy+spiritual comfort, so that everyone can feel the warmth of home on the construction site.

Reunion dinner in the project department

Such a picture is being staged across the high-speed rail. Zhang Zongwei introduced that Chengzi high-speed railway is expected to open to traffic in 2023, and has now entered the construction sprint stage. During this Spring Festival holiday, 25 work sites across the line did not stop working, and more than 1,300 people stuck to the construction line.

(Some pictures in this article are provided by Chenglan Railway Company.)

　　Xinhua News Agency, Beijing, July 24th 　Title: Promote high-quality development and achieve new results with new weather and new actions — — Looking at the New Trends of Economic Work in the Second Half of 2023 from Politburo meeting of the Chinese Communist Party

　　Xinhua news agency reporter

　　2023 is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China, and it is crucial to do a good job in economic work. How to treat the economic operation in the first half of the year? What are the priorities of economic work in the second half of the year? The Political Bureau of the Communist Party of China (CPC) Central Committee held a meeting on the 24th to analyze and study the current economic situation, deploy economic work in the second half of the year, and convey a new trend of firmly promoting high-quality economic development.

　　The overall economic recovery is improving, and the general tone of striving for progress while maintaining stability is adhered to.

　　The meeting pointed out that since the beginning of this year, "the national economy has continued to recover and the overall recovery has improved", but "the current economic operation is facing new difficulties and challenges, mainly due to insufficient domestic demand, difficulties in some enterprises, many hidden risks in key areas, and complex and severe external environment".

　　The meeting made an important analysis and judgment on the current economic situation in China, which is an important prerequisite for doing a good job in economic work in the second half of the year.

　　The meeting pointed out that after the epidemic prevention and control turned smoothly, economic recovery was a process of wave-like development and tortuous progress.

　　"You can’t understand this round of recovery with old eyes." Liu Yuanchun, president of Shanghai University of Finance and Economics, said that the recovery in the post-epidemic period is staged, especially in the transition from social restoration to economic and profit restoration, and then to balance sheet restoration, it is normal for indicators to fluctuate and expectations to fluctuate.

　　It is necessary to understand not only the short-term "shape" but also the long-term "potential". In the first half of the year, China’s economy grew by 5.5% year-on-year, and the recovery rate was in a leading position among the major economies in the world. In this regard, the meeting stressed that "China’s economy has great development resilience and potential, and the long-term positive fundamentals have not changed."

　　Since July, the new measures to stabilize the economy released intensively from the central government to the local government have made all parties look forward to the economic development in the second half of the year.

　　Focusing on doing a good job in economic work in the second half of the year, the meeting stressed that "we must adhere to the general tone of striving for progress while maintaining stability" and "focus on expanding domestic demand, boosting confidence, preventing risks, and constantly promoting the continuous improvement of economic operation, the continuous enhancement of endogenous motivation, the continuous improvement of social expectations, and the continuous resolution of potential risks".

　　"The meeting focused on the key issues in the current economic and social development, made a series of important arrangements, and accelerated the implementation of various policies, which is of great significance for promoting the sustained improvement of economic operations." Li Chengjian, director of the Second Research Office of Macroeconomic Research Department of the State Council Development Research Center, said.

　　Implementing macro-control accurately and forcefully to boost investor confidence

　　Do a good job in economic work in the second half of the year, and macro-policy trends have attracted much attention. The meeting pointed out that it is necessary to make good use of policy space, identify the direction of development, and solidly promote high-quality economic development. It is necessary to implement macro-control accurately and forcefully, and strengthen countercyclical adjustment and policy reserve.

　　In view of the challenges faced by economic operation, Feng Xuming, director of the Research Office of Macroeconomic Think Tank of China Academy of Social Sciences, said that the meeting proposed to strengthen countercyclical adjustment and policy reserve, which would help the recovery of economic endogenous power.

　　"We should continue to implement a proactive fiscal policy and a prudent monetary policy", "Give full play to the role of aggregate and structural monetary policy tools and vigorously support scientific and technological innovation, the real economy and the development of small and medium-sized enterprises" and "Activate the capital market and boost investor confidence" … … The meeting identified a number of deployments.

　　In Feng Xuming’s view, fiscal policy will continue to focus on helping enterprises bail out and promoting investment, and maintain positive efforts; Monetary policy uses price tools more actively and flexibly, and optimizes the design of structural monetary policy tools. Strengthening the coordination of fiscal and monetary policies will help to form a joint force to expand demand.

　　The key to boosting confidence is to stimulate the vitality of enterprises. The meeting pointed out that it is necessary to vigorously promote the construction of a modern industrial system, accelerate the cultivation and expansion of strategic emerging industries, and create more pillar industries. It is necessary to promote the deep integration of the digital economy with advanced manufacturing and modern service industries and promote the safe development of artificial intelligence. It is necessary to promote the healthy and sustainable development of platform enterprises.

　　Li Gang, a researcher at the Institute of Industrial Economics of China Academy of Social Sciences, said that further promoting the construction of a modern industrial system will help expand and consolidate the advantages of industrial development, deeply integrate digital technology with the real economy, and foster new growth engines.

　　Actively expanding domestic demand and promoting the re-emergence of consumption engines

　　Insufficient total demand is a prominent contradiction facing the current economic operation. The meeting proposed that "we should actively expand domestic demand" and "give play to the basic role of consumption in stimulating economic growth, expand consumption by increasing residents’ income, and promote effective supply through terminal demand, and organically combine the implementation of the strategy of expanding domestic demand with deepening structural reform on the supply side".

　　Chen Lifen, a researcher at the Institute of Market Economy of the State Council Development Research Center, said that under the current background of insufficient kinetic energy of world economic growth and the slowdown of global trade growth, it is necessary to stick to the strategy of expanding domestic demand, so as to make development rely more on domestic demand, especially consumer demand.

　　Since the beginning of this year, all localities and departments have given priority to restoring and expanding consumption, and the consumer market has shown a steady recovery trend. In the first half of the year, the contribution rate of final consumption expenditure to economic growth reached 77.2%.

　　When it comes to expanding consumption in the second half of the year, the meeting proposed to boost the bulk consumption of automobiles, electronic products, homes and other services, and promote the consumption of sports, leisure, cultural tourism and other services.

　　"Recently, many departments have successively introduced a number of measures to promote mass consumption of automobiles, electronic products, homes, etc., and these policies should be implemented in detail; At the same time, take effective measures to promote the consumption of sports, leisure, cultural tourism and other services, promote the expansion and upgrading of consumption, and promote the growth of household consumption and economic recovery. " Chen Lifen said.

　　In addition, the meeting made it clear that "it is necessary to give full play to the leading role of government investment and accelerate the issuance and use of local government special bonds" and "it is necessary to formulate policies and measures to promote private investment".

　　"With the gradual implementation of policies and measures related to expanding domestic demand, investment and consumption are expected to maintain steady growth in the second half of the year, and the resilience and stability of China’s economic development will be further enhanced." Chen Lifen said.

　　Continue to deepen reform and opening up and stabilize the basic disk of foreign trade and foreign investment

　　The meeting stressed that it is necessary to continue to deepen reform and opening up, adhere to the "two unwavering", effectively improve the core competitiveness of state-owned enterprises, and effectively optimize the development environment of private enterprises.

　　Not long ago, the publication of "Opinions of the Central Committee of the Communist Party of China and the State Council on Promoting the Development and Growth of Private Economy" aroused widespread concern. The meeting further pointed out that it is necessary to resolutely rectify arbitrary charges, fines and apportionment, and solve the problem of government arrears in corporate accounts. It is necessary to establish and improve the normal communication mechanism with enterprises, encourage enterprises to dare to venture, dare to invest and take risks, and actively create markets.

　　Yang Guangpu, director of the Research Office of Macroeconomic Research Department of the State Council Development Research Center, said that the meeting focused on specific issues and key links that enterprises care about, in order to refine practical measures, effectively solve practical difficulties and optimize the environment, and continue to break unreasonable restrictions and obstacles to help enterprises recover their vitality and stabilize their expectations.

　　"We should take multiple measures to stabilize the basic market of foreign trade and foreign investment", "We should increase international flights to ensure the smooth flow of trains between China and Europe" and "We should support the conditional free trade pilot zone and free trade port to connect with international high-standard economic and trade rules" & HELIP; … The meeting made important arrangements for promoting high-level opening up, promoting stable scale and excellent structure of foreign trade, and attracting and utilizing foreign capital more vigorously.

　　Yang Guangpu said that in the complicated and severe external environment, it is of great significance to continue to promote high-level opening up to stabilize foreign investment and foreign trade. A series of arrangements for this conference will help to smooth the domestic and international double cycle, accelerate the construction of a new development pattern, let the world share the market opportunities in China, and inject new momentum into global economic growth.

　　Effectively prevent and resolve risks in key areas, and timely adjust and optimize real estate policies.

　　Only by coordinating development and security can China’s economy be stable and far-reaching. The meeting made specific arrangements for preventing and resolving risks in key areas.

　　The meeting proposed to adapt to the new situation that the relationship between supply and demand in China’s real estate market has undergone major changes, adjust and optimize the real estate policy in a timely manner, make good use of the policy toolbox because of the city’s policy, better meet the rigid and improved housing needs of residents, and promote the stable and healthy development of the real estate market.

　　"This is an accurate judgment on the relationship between supply and demand and the change of supply and demand structure in China’s real estate market under the new situation, and it releases a clear signal to adjust and optimize policies in a timely manner and promote the stable and healthy development of the real estate market." Zou Linhua, head of the national academy of economic strategy Housing Big Data Project Team, said that the main sources of demand for the real estate market in the future include the demand for new housing in urbanization, the demand for improved housing, and the demand for the renewal of old houses.

　　The meeting proposed that it is necessary to effectively prevent and resolve local debt risks and formulate and implement a package debt plan.

　　"The hidden debt problem of local governments is a key area to prevent and resolve risks at present." Feng Yuming said that it is highly complicated to deal with and resolve the hidden debts of local governments. This meeting proposed to formulate and implement a debt package plan to strengthen overall coordination among departments and governments at all levels.

　　The meeting proposed to strengthen financial supervision and steadily promote the reform of high-risk small and medium-sized financial institutions.

　　Ceng Gang, director of the Shanghai Finance and Development Laboratory, said, according to the business characteristics and risk characteristics of small and medium-sized financial institutions, we should build a differentiated supervision system, at the same time, promote the institutional reform of small and medium-sized financial institutions, improve the risk resolution and disposal system, and firmly hold the bottom line that no systematic risks will occur.

　　Strengthen the protection of people’s livelihood and stabilize the "rice bowl" of food and energy

　　To achieve high-quality development, we need to continuously improve people’s livelihood and well-being.

　　Employment is the foundation of people’s livelihood. In the first half of the year, the national employment situation was generally stable, but the problem of youth employment remained outstanding. The meeting proposed that "we should strengthen the protection of people’s livelihood and raise stable employment to a strategic level."

　　"The meeting further emphasized the importance of stabilizing employment and released the signal of strengthening the policy of stabilizing employment. With the implementation of measures to stabilize employment, the employment situation is expected to remain generally stable in the second half of the year." Zhang Chenggang, associate professor of capital university of economics and business and director of China New Employment Pattern Research Center, said.

　　To achieve high-quality development, we also need to coordinate development and safety.

　　At present, the national summer grain harvest, early rice harvest is in sight, and autumn grain crops grow normally. The meeting proposed to strengthen the protection and quality improvement of cultivated land, consolidate and expand the achievements of poverty alleviation, and comprehensively promote rural revitalization. In addition, the meeting stressed that it is necessary to resolutely guard against serious accidents and ensure the supply of energy and electricity during the peak summer.

　　"Stabilize grain and energy ‘ Rice bowl ’ It is related to the overall situation of economic development and social stability. Implementing the deployment of the conference, strengthening food security and improving the capacity of energy resources supply will provide important support for stabilizing the economic market. " Wang Likun, an associate researcher at the Institute of Market Economy of the State Council Development Research Center, said.

　　The more critical the moment, the more we must strengthen our confidence and move forward in unison.

　　To do a good job in economic work in the second half of the year, the key is to unify thoughts and actions with the analysis and judgment of the CPC Central Committee on the economic situation, do a good job in effectively implementing a series of principles, policies and decision-making arrangements of the CPC Central Committee, better stimulate the enthusiasm of entrepreneurs, gather strong synergy to promote high-quality development, and strive to achieve the annual development goals. (Reporter Shen Cheng, Li Yanxia, Wei Yukun, Zou Duowei, Pan Jie, Han Jianuo)

The night in Dongguan business district is colorful. Guangzhou Daily All-Media Reporter Lu Zhengshe

　　"Do you want to make an appointment tonight?" "Let’s go!" After a busy day’s work, office workers don’t forget to meet their confidants for dinner, shopping and toasting. When you visit a city, you always have to appreciate the beautiful night, the bustling business district and experience the colorful nightlife. Citizens and tourists have become dazzling illuminators, lighting up the night and lighting up the night economy.

　　Since the beginning of this year, in order to promote consumption and release the potential of domestic demand, night economy, as a new growth point in the field of consumption, has been paid attention to by major cities across the country. Previously, an organization released the 2019 Urban Nightlife Index Ranking. Among the 337 cities at prefecture level and above, Guangzhou, Shenzhen and Dongguan have advanced into the top ten, and Guangdong-Hong Kong-Macao Greater Bay Area’s economic strength at night has begun to show its edge.

　　Guangzhou: Night Tour Museum to Create a "City that Never Sleeps"

　　"Take pictures?" Mobile photographers in Guang Zhouta enthusiastically solicit business from tourists. Every night, the light of "Little Man Waist" attracts a large number of tourists and citizens, and at the same time gives birth to tourist photography service. Until 11 o’clock at night, after the colorful Guang Zhouta said good night to the city, the tourists under the tower gradually dispersed. On the "Guangzhou Night", the shutter sound and laughter are endless.

　　Recently, in the new round of policies to promote consumption, the word "cultivating night economy" has appeared frequently, and cities such as Beijing, Shanghai, Tianjin and Chongqing have focused on "night business cards". In fact, "night economy" refers to the economic and cultural activities that take place from 6 pm on the same day to 6 am the next day. The reason why it can attract attention is closely related to its social benefits: according to the statistics of Guangzhou Municipal Bureau of Commerce, more than 70% of the turnover of retail and catering enterprises in Guangzhou in 2018 occurred during the night economic period; In some 24-hour convenience stores, entertainment, tourism and accommodation industries, the economic turnover at night can even reach 90%. These data all reflect that "lighting up" the night economy is of great significance for stimulating consumption and stimulating domestic demand.

　　Back in 1967, Guangzhou Ferry Company took the lead in launching the water tour business in China. When the first group of passengers set foot on the cruise ship with excitement, Guangzhou also began to forge ahead in the waterway of developing night economy. Up to now, "Night Tour of the Pearl River" has become one of the most popular scenic spots in China. In recent years, the Guangzhou International Lighting Festival, which has attracted much attention, has also effectively increased the income of hotels, restaurants, shopping malls, tourism, transportation and other services around flower city square and Haixinsha.

　　According to the 2018 Guangzhou Tourism Big Data Report jointly produced by china tourism academy and Unicom Big Data Company, the data shows that more than half of the tourists will choose to spend entertainment in the city’s business districts after visiting 22 scenic spots in Guangzhou. The attraction of scenic spots greatly affects the enthusiasm of tourists, which in turn affects the consumption of tourists. When attractive scenic spots delay their business hours until the evening, it is expected to promote tourists to stay in Guangzhou for the night, and then stimulate consumption the next day, which is the deeper logic of night economy.

　　"Hey, isn’t the Nanyue Palace Museum closed so late now?" The citizens who walked past the museum after dinner muttered to themselves. Since August, 12 museums in Guangzhou have announced that they will be open to the night on certain days, which started the "first shot" of developing the night economy in Guangzhou in the second half of the year. At the 26th meeting of the Standing Committee of the 15th Guangzhou Municipal People’s Congress held recently, the municipal government stated that "building a number of night economic gathering areas" was one of the six key tasks in the second half of the year.

　　On August 6th, Guangzhou Municipal Bureau of Commerce issued the Map of Night Consumption in Guangzhou, encouraging enterprises such as shopping and catering in the gathering area to provide night delay service, trying to build a night consumption gathering area, tap the potential of domestic demand, expand consumption by means of reform, further enrich and meet the growing demand of citizens and tourists for night consumption, and strive to form a brand of "Guangzhou Night" and create a "city that never sleeps" in Guangdong-Hong Kong-Macao Greater Bay Area by 2021. For Guangzhou, tapping the new kinetic energy of night economy is imminent and ready to go. However, where does the confidence of Guangzhou’s development come from?

　　In March this year, CBN conducted data analysis in six dimensions, including night traffic, the number of bars, the activity of mobile phone equipment at night, the value of city night lighting, the number of night punching in Tik Tok, and the number of night movie screenings in various theaters, and selected the ranking of city nightlife index in 2019. Guangzhou’s comprehensive index ranked third among 337 cities at prefecture level and above in China. With the help of the night industry foundation cultivated for many years, Guangzhou is bound to have more momentum and clear course in developing the night economy.

　　It is worth mentioning that nightlife cannot be directly equated with night economy. Guangzhou has a good nightlife foundation for developing night economy, but it still needs relevant policies and measures to guide and integrate different resources. The reporter visited Beijing Road, Tianhe Road and other business districts. When communicating with merchants and households, he learned that citizens are more concerned about the benefits of late-night public transport services in the future, the noise caused by the increase in the number of people in business districts, and environmental sanitation. In this regard, Peng Peng, a researcher at Guangzhou Academy of Social Sciences, also believes that the development of night economy in Guangzhou should deal with the problem of how to coexist between night business circles and citizens. Therefore, the development of night economy is a process of continuous coordination and discussion of the optimal solution. In the case that the government attaches great importance to the development of night economy, it is expected to introduce a series of specific measures to implement the development of night economy, which will guide the effective and high-quality integration of resources and help Guangzhou’s economy continue to maintain a steady and progressive trend.

　　Shenzhen: Night Economy Produces Night Tour Demonstration Street

　　On the evening of August 6th, visitors of Dongmen Commercial Pedestrian Street in Luohu, Shenzhen were weaving and dancing, and the opening ceremony of "Shenzhen Night Tour Economic Characteristic Commercial Demonstration Street" was unveiled at Dongmenching Food Plaza. Dongmen Town, as the main business in Dongmen Business Circle, will be open from 2 pm every day to 2 am the next day in the next month, and strive to build "Shenzhen Night Tour Economic Characteristic Commercial Demonstration Street". At a time when major cities are making great efforts in night economy, Shenzhen has also begun to learn from the experience of its sister cities and vigorously promote night economy, thus "Shenzhen Night Tour Economic Characteristic Commercial Demonstration Street" came into being.

　　As a vibrant immigrant city, Shenzhen has always been a hot spot for night consumption, with good climatic conditions, market base, consumer flow and fashion atmosphere. Recently, Alibaba released the top ten cities with the most active night consumption of Taobao, namely Shanghai, Beijing, Guangzhou, Shenzhen, Chongqing, Chengdu, Hangzhou, Dongguan, Suzhou and Wuhan. Shenzhen ranks fourth in Taobao’s most active city for night consumption, and it is well deserved.

　　Shenzhen’s night economy has both advantages and highlights, as well as unbalanced and uncoordinated shortcomings and weaknesses, which is the focus of night economy in the future. Several traditional hot business districts in Shenzhen, such as Dongmen, Huaqiang North, Coastal City, etc., are all very prosperous at night, but these business districts are mainly concentrated in the inner city of the original special zone, and the night economy of some new districts is still very weak, which can’t keep up with the needs of tourism consumption development. In some old cities, the map of night consumption has shrunk due to the transformation of villages in cities. In addition, there are no shops and night markets around some large residential areas, which makes it difficult for residents to meet their consumption needs.

　　In March of this year, RET Ruiyide, a real estate operator, released "Bright City — — 2019 Shenzhen Night Consumption Research Report (hereinafter referred to as the Report), by studying the typical formats of eight night consumption in Shenzhen, outlines the details of Shenzhen’s nightlife with big data.

　　According to the "Report", Shenzhen’s evening movie break time and other indicators lead the country. On average, there are more than 1,000 evening movies released in Shenzhen every day, and the total number of times and the average latest time of the break lead the country. By the beginning of this year, there were about 270 chain cinemas and 46 on-demand cinemas in Shenzhen, and the chain cinemas are still the main part of the film market. The total box office revenue of Shenzhen in 2018 reached 2.143 billion yuan, an increase of 5.79% compared with 2017.

　　Shenzhen is also a "midnight snack city". According to the Report, Shenzhen ranks first in the proportion of take-away orders in major cities from 21: 00 am to 2: 00 am the next day. In Shenzhen’s midnight snack market, more than 60% are restaurants that operate late into the night. Bao ‘an and Longgang are mostly traditional nightingales, while new nightingales such as wine houses are gathered in Futian and Nanshan. It is precisely because of the huge midnight snack market in Shenzhen that many brands begin to open 24-hour shops or extend their business hours. The important reason why people are willing to spend is that the midnight snack service can bring emotional release. In addition, the nightingale format is expected to become a new format choice for shopping centers, and shopping centers with open business space are more popular with nightingale brands.

　　People in Shenzhen also love to exercise at night. According to the Report, compared with other cities, Shenzhen has the highest proportion of people who exercise at night, and the number of people who exercise after 6 pm accounts for more than 70% of the total number of people who exercise all day. Fitness has become an important part of Shenzhen’s night economy. In addition to traditional fitness clubs and studios, in recent years, the rise of internet gyms has brought more possibilities for the fitness of urban people. The business model of Internet gyms is more flexible, which can realize long-term operation at night and give consumers ample space in terms of convenience, economy and choice.

　　At present, "night economy" has become a bright and eye-catching city label in Shenzhen. At the moment of exploring the vitality of consumption, Shenzhen’s night economy still has great development potential and excavation space.

　　Dongguan: Night economy mostly comes from material consumption.

　　Dongguan night economy is famous for its activity. On July 24th, Alibaba’s "Night Economy" Report was released, and Dongguan’s "Night Online Shopping Activity" ranked eighth in the country. At the beginning of August, word-of-mouth data showed that from January to July this year, orders for take-away snacks in Dongguan increased by 30% year-on-year, while orders for crayfish increased by 216% year-on-year. The night economy in Dongguan "lengthened" the night in Dongguan.

　　In Xiabafang, John Wan, Dongguan, as night falls and the lights are on, the buildings that look a little shabby during the day become lively. Dongguan locals and foreign tourists come here to take a walk, have a look and eat in Xiabafang and feel the "Gulangyu Island" in Dongguan. The reconstruction of Kun Yuzhou, not far from Xiabafang, is ready to go, and many surrounding towns and streets are trying to build their own "Xiabafang".

　　On August 16th, with the last concrete pouring in place, the 423m tallest building in Dongguan — — Building 2 of Minying International Trade Center was officially capped, refreshing the Dongguan skyline; As early as last year, when the International Trade Shopping Center opened, it became one of the most popular business districts in Dongguan. The surrounding First International Business Circle, cade square Business Circle, Convention and Exhibition Center, Yulan Grand Theatre and Municipal Plaza have built the most beautiful night scene in Dongguan.

　　Data show that in June this year, Dongguan accommodation facilities received 1,468,165 overnight tourists, an increase of 8.85% over the previous year. Among them, there were 158,429 inbound tourists, an increase of 5.32%; There were 1,309,736 domestic tourists, an increase of 9.29%. In the first six months of this year, the number of overnight tourists received by accommodation facilities in Dongguan has reached 10,142,910, a year-on-year increase of 5.33%. In the first half of this year, the development of service industry in Dongcheng Street, Dongguan, accelerated and increased efficiency. The gross output value of the tertiary industry reached 17.75 billion yuan, up 7.1% year-on-year, which became an important driving force for GDP growth.

　　It is not difficult to let neon lights light up the night in Dongguan. At present, Dongguan is transforming the periphery of the city center with an investment of over 100 million yuan. In more than a month, the music fountain and light show in the downtown of Dongguan will be unveiled together, and the face of nightlife in Dongguan will be completely new. By then, Dongguan will attract more tourists, and as tourists spend the night, the activity of Dongguan’s night economy will also increase.

　　However, most of Dongguan’s night economy still stays in the field of material consumption, especially in terms of food. Food stalls, restaurants, and takeout are all booming at night. In the field of spiritual and cultural consumption, Dongguan people like to spend in cinemas most. In recent years, there are more and more cinemas in Dongguan. Basically, there are several cinemas in every town and street. Compared with other cities, the ticket prices of cinemas in Dongguan are relatively affordable.

　　Compared with Guangzhou and Shenzhen, the shortcomings of Dongguan’s night economy are obvious. There are relatively few high-end cultural and entertainment facilities, and there are few performances by well-known literary and art groups at home and abroad in Dongguan, which makes Dongguan’s night economy basically stay in the field of material consumption and lack more in the field of spiritual and cultural life. Dongguan’s night economy still has great potential to be tapped.

　　At present, there is only one Yulan Grand Theatre in Dongguan, and high-end cultural and entertainment groups at home and abroad rarely choose to perform in Dongguan. Dongguan people want to enjoy these high-end performances, but also need to often run to Guangzhou and Shenzhen. In addition, the Dongguan Museum is no longer in line with the level of economic development in Dongguan. On May 18th, at the International Museum Day in 2019, Yang Xiaotang, member of the Standing Committee of Dongguan Municipal Committee and Minister of Propaganda Department, revealed that the Dongguan Museum would be rebuilt in the downtown area. After the new building on the tall building is completed, Dongguan people will have more choices for high-end cultural and entertainment activities.

　　Greater Bay Area’s Night Economy in the Third World

　　New york Bay Area: new york is a "city that never sleeps" famous for its 24-hour subway, and nightlife has brought it good economic benefits. In September 2017, new york set up a special "new york Nightlife" office, and in June 2018, it launched the first report on new york Nightlife. According to the report, in 2016, the economic aggregate of new york’s nightlife industry exceeded $35 billion, which provided nearly 300,000 jobs and brought $697 million in tax revenue to new york. In addition, during the five years from 2011 to 2016, the average annual job growth rate and average annual salary growth rate of new york nightlife industry were 5% and 8%, respectively, while the city average was 3% and 4%, respectively. The growth rate of the two indicators has exceeded the average level of the whole city, and the catering industry has played the most important role in it.

　　San Francisco Bay Area: San Francisco’s colorful nightlife is an important driving force for its economic development. According to the data of People’s Daily Online, San Francisco, as a leisure and entertainment center in the whole Bay Area, attracts nearly 80% of Bay Area residents to enjoy nightlife many times every month, and its economic contribution at night accounts for 36%. At the same time, the night economy in San Francisco provided 60,000 jobs in 2015, exceeding the overall employment growth rate; Turnover reached $6 billion, an increase of 43%; The tax revenue was $80 million, an increase of 45%, and all indicators should not be underestimated.

　　Tokyo Bay Area: Tokyo is not only a pioneer in developing night economy, but also a city with advanced night economic measures in the world. In recent years, thanks to the IP of Midnight Food Store, Tokyo has become a gathering place of night culture. Compared with other Bay Areas, the practice of Tokyo Bay Area, which is located in Asia, may be more instructive for Guangdong-Hong Kong-Macao Greater Bay Area.

　　In April 2017, Japan established the "Night Economic Members’ Union" to improve the entertainment consumption of tourists. In terms of transportation, it took measures to extend the operating hours of trams and subways and implement 24-hour public transportation on weekends; In terms of security, the Japanese version of the security block certification mechanism was established, monitoring facilities were added, and private security volunteers were mobilized. In addition, government departments will issue reports regularly to change people’s negative impression of nightlife. In order to improve people’s participation, the "‘ 24-hour Japan ’ Promoting the agreement meeting will make the development of night economy reach the state of "the government and the people are United".

　　Bay area wide angle

　　Jiang Dong, member of Guangzhou CPPCC.

　　Developing night economy needs to find the correct cultural orientation

　　Night economy is not a nightlife in the traditional sense, but a consumption and experience that integrates traveling, enjoying, eating, traveling, shopping and playing. It is a quality and tasteful economic and cultural activity led by urban culture, and it is also the overall embodiment of urban service and management level. If Guangzhou wants to develop a good night economy, it should play a good "cultural card".

　　Culture is the main line to promote night economy and the starting point of urban development. At present, most cities that develop night economy in China have a clear cultural orientation. For example, Xi ‘an is the ancient capital of the 13th Dynasty, with the Tang Dynasty as the background of urban culture, creating a night economic gathering area such as "Datang City that Never Sleeps". Foreign cities such as new york, whose Broadway performances have greatly promoted the development of night economy.

　　Guangzhou is one of the first national historical and cultural cities with a history of more than 2,000 years. Whether it was Nanyue State in the Western Han Dynasty, Sui, Tang and Song Dynasties or modern times, it had a far-reaching impact on this city. However, because of its rich and diverse historical and cultural accumulation, it has formed the status quo of non-uniform architectural style, mixed colors, diverse cultural themes and scattered tourist attractions, and economic activities and cultural consumption have not been well gathered and integrated.

　　Therefore, Guangzhou can activate the history and culture of Nanyue State in the Western Han Dynasty, and shape the cultural main line of "Millennium Capital" as the cultural business card and main color of the city. With the opportunity of developing night economy, Guangzhou can make an overall plan from the top-level design to solve the problems of "scattered and chaotic" and not prominent and distinct urban culture at present.

　　First of all, on the basis of the existing policies and measures to develop the night economy, Guangzhou should study and issue guiding opinions on developing the night economy, clearly put forward the development goals, tasks, supporting measures and responsibilities of the night economy, strive to create an open, orderly and active night economy environment and innovate the night economy management system. Secondly, define the orientation of cultural theme, and cultivate landmark night economic gathering areas in Pearl River landscape belt, flower city square city living room, Beijing Road pedestrian street, Shamian historical block, Shangxiajiu pedestrian street and other places around the "face and point" planning. Furthermore, we can focus on creating a theme performance with Lingnan cultural characteristics, which will be staged all the year round, so as to enrich the night entertainment resources. At the same time, we should improve the supporting measures for economic development at night and optimize the traffic organization and management in the nightlife gathering area and its surrounding areas.

　　In a word, leading the night economy with urban culture can improve the level of urban civilization, expand the consumption of cultural products and improve the quality of life of citizens.

　　Peng Peng, researcher of Guangzhou Academy of Social Sciences and vice president of Guangdong Institute of Comprehensive Reform and Development.

　　We should pay attention to differentiation in running the night industry well.

　　Recently, night economy has become a hot topic, and many cities regard it as a measure to stimulate consumption. Secondly, the colorful night economy helps to enhance the image and attractiveness of the city.

　　For Guangzhou, there are many benefits to developing the night economy. The first is to stimulate consumption and stimulate economic development to a certain extent. The second is to enrich people’s nightlife and improve people’s quality of life. In addition, it can enhance the image and popularity of the city, such as making Guang Zhouta, flower city square, Pearl River Night Tour and Pagoda into city business cards.

　　At present, with the arrangement of regional layout, Guangzhou may have to make more efforts in the field of night economy to run some characteristic industries better. For example, some theme cinemas can be opened, some long lines can be developed for the Pearl River night tour, and some wide venues can be planned for limited time opening in the bar street. In short, the development of night economy should highlight the characteristics of specialization and differentiation.

　　Of course, the development of night economy needs to strike a balance between bustling and disturbing people. Such as bar street, it is best to keep a certain distance from residential areas, or limit business hours and decibels on a wide sidewalk. In terms of public transportation such as subways, it is necessary to ensure the lines and shifts. In addition, the environmental impact assessment of each night economic agglomeration area is carried out regularly to listen to the opinions of stakeholders.

　　(Reporter Wen Chaorong, Wang Wan Li, Wang Na)