月度归档： 2023 年 12 月

The 4th Cross-Strait Student Baseball League Finals started with 840 players making friends.

China news agency, Shenzhen, November 11 (Reporter Jun Guo) The finals of the 4th Cross-Strait Student Baseball League kicked off in eight stadiums in Shenzhen on November 11. Thirty-two teams from both sides of the Taiwan Straits (20 teams from mainland China and 12 teams from Taiwan Province) will play 80 games in the eight-day schedule, competing for the championship in four groups: University Group, U18 Group, U15 Group and U12 Group.

A total of 840 players participated in the finals. During the games, various exchange activities will be held, such as "Players’ Night", visits and exchanges, and watching drone performances. It is reported that this year’s finals will be interspersed with exchange activities and competitions for the first time, and the time for communication outside the competition will be greatly increased. Players from primary and secondary schools on both sides of the strait learn from each other’s skills, make friends, and promote "one family on both sides of the strait" through baseball exchanges.

It is understood that after six years of hard work, baseball has been carried out in many universities, primary and secondary schools in Shenzhen, and more and more student baseball clubs have emerged. Baseball has become one of the favorite sports for students. Before the finals, the "2023 Little League Training Camp across the Taiwan Straits" was launched, and Taiwan Province’s outstanding hard ball was invited to Shenzhen for training, guidance and exchange, so as to jointly improve the baseball level across the Taiwan Straits.

For this competition, Xu Yong, CEO of the Cross-Strait Baseball Exchange and Cooperation Committee, is full of expectations. He said: "The Fourth Cross-Strait Student Baseball League Finals is of great significance for students from both sides of the Taiwan Strait to get acquainted and build a better platform for students from both sides of the Taiwan Strait. I hope they will become good friends, partners and brothers through this competition."

"I look forward to winning the championship in this competition." Although it rained continuously on the first day of the competition, it couldn’t resist the enthusiasm of Taiwan Province players. Cai Zhengyu, a sophomore from Taichung Beishi Middle School, was full of confidence in getting good results in this competition, although it was her first time to come to the mainland to participate in the competition.

Chen Yanrui, the coach of Cai Zhengyu, told reporters that he brought 16 players to the competition this time. Most of the players are coming to the mainland for the first time. They feel very fresh and kind. "They adapt quickly." Chen Yanrui said that baseball in mainland China has developed rapidly and its strength is growing. I hope there will be more opportunities to learn from mainland teams in the future.

Taiwan Province hard ball Ou Liqian, who has coached in the mainland for more than 7 years, told reporters that this is his fourth consecutive time to lead a team to participate in the cross-strait student baseball league. He believes that such an opportunity to participate in the competition is very rare, and students on both sides of the strait can accumulate competition experience, learn skills and enhance friendship. (End)

There are these eight ＂pains＂ in beauty in 2021. What should I do next？

The beauty industry in 2021 is even more "rolled up" than in previous years.

In the general environment, the growth rate of cosmetics retail market has slowed down, and various new regulations of the industry have gradually landed, and the business pressure of enterprises has suddenly increased; On the brand side, new domestic products are cold, and many imported products "fail" in China; At the channel end, the online traffic dividend disappears, the live broadcast frequently rolls over, the offline channel is still in the winter, and the new species boom is no longer; At the supply chain end, it has also begun to enter a new reshuffle period …

Looking back on the past year, it is undoubtedly a year of "pain" in the industry. In the new year, only by aiming at the pain points and attacking accurately can we find the certainty of the development of the enterprise itself in the turbulent market.

1. The "pain" of the market twists and turns

According to the data of the National Bureau of Statistics, from January to November 2021, the total retail sales of social consumer goods reached 39,955.4 billion yuan, a year-on-year increase of 13.7%. Among them, the total retail sales of cosmetics was 367.8 billion yuan, up 15.3% year-on-year, which was 9.5% higher than that of the same period last year.

However, compared with previous years, cosmetics retail is obviously insufficient in 2021. According to cosmetics observation statistics, from January to June, the growth rate of total retail sales of cosmetics showed a downward trend month by month; In July, the growth rate of cosmetics retail sales slowed down to 2.8% year-on-year, and it was 0% in August, and rose to 3.9% in September, but compared with the same period in history, it was the lowest value in the same period in the past 10 years.


2. The "pain" of industry supervision

With the formal implementation of the Regulations on the Supervision and Administration of Cosmetics on January 1, 2021, the cosmetics industry has ushered in the era of "the strongest supervision in history".

According to the incomplete statistics of cosmetics observation, at least 16 relevant management regulations/methods/provisions and draft for comments will be issued in 2021. While raising the industry threshold, many problems have surfaced one after another.

The speed of new product development becomes slower. On May 1, 2021, the Measures for the Administration of Cosmetic Registration and Filing, the Provisions for the Administration of Cosmetic Registration and Filing Data and the Provisions for the Administration of New Cosmetic Raw Materials Registration and Filing Data were officially implemented, which clarified the safety monitoring system for new raw materials and the requirements related to cosmetic registration and filing, which made the R&D cycle of enterprises longer, the development speed of new products slower and the registration threshold higher.

Operating costs have increased substantially. As required, since January 1, 2022, cosmetics registrants and filers who apply for special cosmetics registration or ordinary cosmetics filing shall evaluate the efficacy claims of cosmetics. However, according to industry insiders, the testing cost of a single product has risen sharply compared with before, and the operating costs of enterprises have risen.

Advertising has become more difficult. From May 1 this year, the Measures for the Administration of Cosmetic Labels will be officially implemented, which puts forward regulatory requirements for enterprises to advertise or publicize their efficacy through cosmetic labels. Last year, many enterprises were fined for false propaganda.

3. The "pain" of new domestic products when they are cold

Since 2021, news of the closure and clearance of domestic cosmetics brands has frequently come out. According to the incomplete statistics of cosmetics observation, as of December of that year, nearly 20 domestic beauty brands were shut down or closed down. Such as Cindy, CROXX, Paiji, KACH, etc. Among them, make-up brands are the main brands.

Someone in the industry once said that the competition of new domestic brands is very cruel, and it is difficult for some niche brands and new brands that have not run out of popularity to live for a few years. In fact, many brands didn’t know it existed until they were about to close down.


This is related to the "killing" of many domestic brands in the low-end market. In a market with limited traffic, the continuous influx of new brands will only aggravate the "involution". Once the capital stops "blood supply", new domestic products will only come to an end silently.

4. The "pain" of sluggish imports"

It is reported that Yueshi Fengyin, owned by Korean Amore Pacific Construction Group, will retreat in the China market, and the number will eventually be reduced to 140, which is 76% less than the 600 stores in the peak period. In March 2021, the group’s Yiti House has completely closed all offline stores in the China market.

The retreat of Yueshi Fengyun is just a microcosm of foreign beauty companies in China.

According to the incomplete statistics of cosmetics observation, in 2021, more than ten international beauty brands withdrew their cabinets, cleared their warehouses or even stopped operating in China. In the counted cases, the groups of imported brands are mainly international beauty giants, such as WASO under Shiseido, BECCA under Estee Lauder, Copley under Unilever, etc., involving skin care, make-up and care.

5. The "pain" of online channel turmoil

Double 11’s "dumb fire" is a watershed from hot to cold for online e-commerce. In the past 13 years, Ali Double Eleven ushered in single-digit growth for the first time, with an increase of 8.45%. This result is related to the end of the traffic dividend and the increasing cost of traffic.

Some popular anchors have bluntly said that in the past five years, the price of traffic on various platforms has increased tenfold, and the business of merchants has become more and more difficult to do, and it has become increasingly difficult to make money, because they are all working for platforms and KOL. According to the data of the research and development department of CITIC Securities, the promotion expenses of some platforms reach more than 26% of the sales, and the brands burn a lot of money, but they just "kill one thousand and lose 800", and finally they can only go lonely.

The field of live online delivery, which was once in the limelight, also suffered a blow.


Since 2020, more than 20 laws and regulations on live broadcasting have been promulgated, and the statement that "the lowest price of the whole network" was originally the killer of live broadcasting began to become illegal propaganda.

As for anchors, Viya, Sydney and Lin Shanshan were all fined for tax evasion, totaling more than 1.4 billion. Their accounts in Weibo, Tik Tok, Taobao, Aauto Quicker, Xiaohongshu and other platforms have also been blocked. The tax storm has bid farewell to the barbaric growth of live broadcast, and practitioners have begun to re-examine this ups and downs.

6. The "pain" of shrinking offline channels

The offline channel is still in the "winter". Market research shows that the passenger flow of offline channels continues to decline, and the events of clearance, bankruptcy, store closure and career change have never stopped in the industry. However, due to the impact of the epidemic and online, the cold winter of offline channels is far from over.

Take some foreign brands that reduce the market as an example, many will also take offline channels to "cut the knife first". For example, after entering the China market in 2014, the care brand Fulv Deya mainly used department stores. At the beginning of 2021, Fu Lu Deya was reported to have cut down a lot of department store counters, which was the result of the brand shifting its strategic focus to online. In addition, Bei Lingfei, a subsidiary of LVMH Group, and Julie Kou, a subsidiary of POLA, also withdrew a large number of offline counters.

7. The "pain" of low tide of new species

According to incomplete statistics, since 2020, there have been nearly 20 new beauty collection stores in the beauty market, which have more than 1,000 stores nationwide. However, since 2021, some new species have begun to spread rumors of losses and even closing stores. At the same time, the expansion speed of "old players" in stores is no longer the grand occasion of the past. Last year, only a few "new players" such as "Zero Beauty Optimization", "SUKI BOX" and "BOEM’SBOOK Collection" entered the stadium.

Some insiders believe that in this context, capital also holds a wait-and-see attitude towards new species, and many new species have entered the threshold of life and death. Whether they can establish their own profitability will determine their life span.

8. The "pain" of supply chain reshuffle

In 2021, the supply chain ushered in a new reshuffle period. This year, supply chain enterprises have experienced many rounds of pressure, such as supervision, price increase and power cut.

The first is supervision. Strong supervision on banned raw materials has greatly affected enterprises. On May 28th, the State Food and Drug Administration issued the Catalogue of Prohibited Raw Materials for Cosmetics and the Catalogue of Prohibited Plant (Animal) Raw Materials for Cosmetics. Among them, the list of prohibited raw materials for cosmetics reached 1,284, while the list of prohibited plant (Animal) raw materials for cosmetics was 109, and cannabis raw materials were definitely banned. In addition, the regulatory authorities have redefined the concepts of stem cell cosmetics, brush acid beauty and food-grade cosmetics.


The second is the price increase. In January, 2021, cosmetic packaging boxes took the lead in opening the price increase tide, and nearly 20 paper enterprises successively issued price increase notices, with the highest increase reaching 20%. In March and October, the raw material side also started to raise prices several times, with the highest increase of 118%.

Then there is the power cut. At the end of September last year, industrial electricity consumption in many places in China was tight, and various places took measures such as limiting electricity and stopping production for enterprises under their jurisdiction. Jiangsu, Guangdong, Zhejiang and other major chemical provinces were also deeply affected, which undoubtedly made matters worse for cosmetics manufacturers who were already in the trend of price increase.

By 2022, CiE Beauty Exhibition will solve the pain points of the whole industry in one stop.

The pain points mentioned above are, in the final analysis, that the beauty industry has reached an important turning point in history, and the people and goods yard has undergone earth-shaking changes. Only by innovation, only by opening up and linking the excellent resources of the whole industry chain can we solve the above problems.

CiE Beauty Innovation Exhibition, with the slogan of "new brand, new buyer, new ecology", is the first exhibition in the beauty industry focusing on new resources and taking "innovation" as its core competitiveness. The 2022CiE Beauty Innovation Exhibition also provides innovative solutions for the beauty industry.

It is reported that the 2022CiE Beauty Innovation Exhibition includes five exhibition halls with an exhibition area of 60,000 square meters and 800+ high-quality exhibitors. It is estimated that there will be more than 40,000 professional buyers. The highlights are mainly reflected in the following three aspects-

800+ quality exhibitors. The exhibition covers 800 exhibitors, including more than 400 brands, including new domestic products, imported products, special categories and other market trends; There are more than 200 supply chains, covering foundries, packaging suppliers, raw material suppliers and testing institutions. There are more than 150 ecological resources such as MCN and e-commerce platforms.

More than 30 special events. The exhibition will hold special events such as e-commerce and marketing platforms, data & trends and celebrities. More than 30 experts from Taobao Live, Tmall International, JD.COM Beauty, Aauto Quicker E-commerce, bilibili and Xiaohongshu will share the development trend of 2022 beauty, the latest policies of e-commerce platforms and the advanced tactics of traffic marketing.

40,000+professional audience. It is estimated that there will be more than 40,000 exhibitors, including about 22,000+visitors from online channels and 12,000+customers from offline channels, gathering high-growth channel buyers in the beauty industry.


Want to wear a skirt in winter? Then you must buy these models!
The knitted vest of Zhou Yutong White Deer is too high! Learn quickly.

game

There are many kinds of games. I am not good at playing games. I played zombie games many years ago ~ this game is probably played by many people.

I am not allergic to games. I was depressed for a while. Teddy boy got off work very late and couldn’t accompany me. He played some games for me, saying let me relieve boredom, and I joked that you weren’t afraid of my addiction or something. Teddy boy said with a smile, you play. However, I may be short of a muscle, so I won’t play after playing for a while. More often, I pay attention to whether the plot is in place, whether the characters and scenes are beautiful, and I am reluctant to fight in teams and complete tasks, so several games that were said to be very popular at that time ended in nothing for me.

Perhaps, for things that you are not interested in, it is like this, you can’t activate it, and you have no passion. It is not easy to understand people who are crazy about playing games. Of course, you may lose some fun.

Yan and Qi grew up and began to pay attention to games. I understand that this is inevitable. Games are not just games, they can decompress, and they can also broaden your horizons. At the same time, they are also a way of socializing. Yan likes small games such as fighting and killing (which is probably the hobby of many boys), and Qi likes hand-made and fantasy games, so the two of them can’t play together. So sometimes it’s a headache.

As for the time to play games, there are fixed requirements for them. Generally speaking, it’s ok, but Yan students occasionally think about taking a chance and secretly play for a while … games are addictive, and there should be many children who are addicted to playing games at home. Maybe some parents have a deep understanding. Especially for those grandparents who take care of their children, every weekend, the children are not locked in their own rooms to play games, or they are playing games on the sofa.

Playing games is also easy to be deceived. During the holidays, children will secretly charge money into the game while adults are not paying attention, in exchange for their long-awaited skin, weapons, skills and so on.

Playing games for a long time will make children more irritable, because the brain is in a state of excitement and concentration for a long time. When people around him disturb him, he may show an unreasonable side. At this time, criticizing them may lead to more uncontrollable results and escalation of contradictions.

If minors play games to make up their money and find out in time, they must call the official, and maybe they can get some back.

However, playing games is not only one of children’s entertainment methods, but also a favorite of some adults. It is also particularly important to play games properly and balance the relationship between work and games, family and games.

There is an idiom that a game is such a "thing" when you are tired of playing with things. If you don’t pay attention to it a little, you will immerse children in it and forget your job.

Is the game itself right or wrong? Can’t say that, what was the original intention of the game being created? Make people happy? Make money? The era has developed here, the game industry has been in full swing, and a small protest and dissatisfaction can’t fight against the wall of interests.

In this matter, how to guide and help children is extremely important. I hope that all kinds of cases caused by playing games on the Internet can be taken as a warning and the relationship between games can be handled well.

Today’s golden sentence: you don’t have to be very powerful to start; But you have to start, you can be very powerful.

After the storm of Hua Xizi, cheap domestic products became ＂beauty assassins＂. Where is the domestic beauty？ ｜ Titanium figure smell

Ti du tu Wen 113 th issue

Planning and Production | Titanium Media Visual Center, Editor | Liu Yaning, Drawing | Chu Yanmo

Recently, the live broadcast of "rollover" by a well-known anchor with goods has triggered a discussion among consumers about the price of domestic cosmetics. A product named "Shouwumei Chalk" by Hua Xizi was sold in Li Jiaqi live studio for one in 79 yuan and two replacement clothes were given away. At this price, the price per gram of this eyebrow pencil is as high as 329.2 yuan, which is comparable to gold. If Li Jiaqi’s misconduct hadn’t caused public controversy, consumers wouldn’t have paid much attention to the price per gram of an eyebrow pencil or lipstick.

Not only Hua Xizi’s eyebrow pencil, but now many domestic make-up brands that used to be labeled as "fair price" and "big brand flat replacement" are secretly raising prices. In the past, it was mentioned that domestic brands would think of "cheap bowls", but now many consumers complain that the unit price grams calculated by many cheap domestic brands are more expensive than international brands, and domestic brands are no longer the equivalent of international brands.

In the past few years, domestic cosmetic brands that have been upgraded through various packaging, efficacy and product ingredients have even become a bit unaffordable for consumers. What about the price increase of domestic cosmetic brands? Why do domestic brands, which are synonymous with "cheap and good quality", want to raise prices? In this issue, the titanium media and titanium map try to sort out from the data level.

Recently, the controversial domestic product "Hua Xizi" has been ridiculed as a new monetary unit "Hua Xizi", which is specially used to measure the salary of "migrant workers", that is, 1 Hua Xizi =79 yuan.

How expensive is Huaxizi? On the e-commerce platform, the price of a Huaxizi "Shouwumei Chalk" is 69 yuan, and a replacement core is given, which is as high as 431.3 yuan according to the number of grams. Calculated in the same unit, the eyebrow pencil of Shu Uemura’s machete is only around 60 yuan per gram.

Not only Hua Xizi’s eyebrow pencil, on the e-commerce platform, the price of many domestic brands of eyebrow pencil ranges from several yuan to several tens of yuan. According to the incomplete statistics of titanium media and titanium figure, the number of grams of Hua Xizi eyebrow pencil is not the most expensive. The most expensive one is the eyebrow pencil from Laqi. A 0.14g eyebrow pencil is sold in 70 yuan, and the parity price per gram is as high as that of 500 yuan. The price per gram is indeed comparable to that of gold. However, international big-name eyebrow pencils such as Givenchy, YSL and Dior are far lower than domestic cheap beauty brands such as Odin Jr. and Gloria.

The high cost of Huaxizi is not a case. From mascara to lipstick, from repair cream to essence, there are many different kinds of domestic brands whose price per gram has far exceeded that of international brands. The same is the repair cream of 15g/ml. Winona, a domestic product, needs 5.9 yuan per gram on average, while Avon, a foreign product, only needs 3.9 yuan. The same lipstick is 129 yuan, and the foreign L ‘Oreal is 0.5 grams more than the domestic flower Xizi; It’s also a three-color concealer. Do you choose a Chinese-made colorful soup of 189 yuan /5g or a foreign-made phantom of the opera of 309 yuan /40g? Generally speaking, for the products of the same type and the same effect, some domestic brands win by price, and the total price is controlled at more than 100 yuan, but the average price per gram is higher than that of foreign brands because of the small weight per gram; For products with the same price, some domestic brands lose their advantages because of weight.

However, in recent years, domestic brands have been focusing on the wisdom of "small weight". After all, make-up is a kind of fast-moving new category, and its capacity is too large, which makes consumers easily lose their freshness and can’t be used up. Moreover, lowering the unit price can also make consumers intuitively feel the cheapness of things. Therefore, it may not be a fair view to judge the domestic brand "Kebi Jinjian" only from the unit price.

Even if you don’t look at the price per gram, domestic brands are intensifying on the road of price increase. The data shows that in the past year, the prices of different brands of beauty products have increased to varying degrees.

According to the incomplete statistics of titanium media and titanium degree, by comparing the average prices of some domestic beauty brands during the Double Eleven in 2022 and 2021, it is found that the prices of three domestic brands, Ou Shiman, Han Shu and Zirantang, have all increased by more than one time. Among them, the average price of Ou Shiman series products increased dramatically, from 104 yuan/piece during the Double Eleven in 2021 to 334 yuan/piece during the Double Eleven in 2022, and the price doubled in one year; Except for Ou Shiman, the average price of Kans series products rushed from 216 yuan/piece to 505 yuan/piece within one year, which is higher than the prices of overseas brands such as OLAY and L ‘Oreal. Although the unit price of Nature Hall is low, its increase rate is as high as 130.93%. Overall, during the Double Eleven in 2022, the average price increase of domestic beauty brands is higher than that of international brands.

Behind the continuous breakthrough in the price of domestic beauty brands is the objective reason for the rising cost of cosmetic raw materials in recent years. Recently, many manufacturers, such as Dow Chemical, Japanese PE Co., Ltd. and Longbai Group, issued price adjustment announcements, announcing that the prices of related raw materials and products, including silicone, surfactant and titanium dioxide, would be raised by 5%-23%.

According to the incomplete statistics of titanium media and titanium degree map, from the beginning of August to the middle of September, the prices of raw materials related to cosmetics rose many times with obvious increase. Among them, the price of aniline used in hair dye and nail polish increased the most, reaching 24.28%; The price of titanium dioxide used as a physical sunscreen is the highest among these cosmetic raw materials, which has risen to 16 thousand yuan/ton on September 11, with an increase of 5.42%; There is also butanediol used as a humectant in cosmetics, which has increased by 5.71% in the past month; The price of DMC in silicone, which covers almost all categories of cosmetics, has been rising for more than a month, and the current price has reached 13,000 yuan/ton, with an increase of 2.46%.

In addition to rising raw materials, the entry threshold for cosmetics is getting higher and higher. Nowadays, under the new regulations, before the relevant products of enterprises enter the market, they need to do more "preparatory work", such as freckle whitening, hair loss prevention, sun protection, acne removal, nourishment and repair, and all kinds of testing costs should not be underestimated.

The quotation of third-party cosmetics testing institutions in the market shows that hair loss prevention is the highest price category, and the test needs about 250,000-300,000 yuan; There are also freckle whitening and repair tests, and the highest price also needs about 200,000-300,000 yuan; The price of sunscreen, acne and nourishment is also around 100,000 yuan. So if a product wants to claim multiple functions, it will cost hundreds of thousands to millions, and these are also included in the rising product price.

Nowadays, when more and more young people buy beauty and skin care products, they not only look at the ingredient list, but also study the cost ratio. Therefore, more and more domestic brands have begun to work hard on the formula cost, and began to research their own ingredients and apply for exclusive patent technology, and behind these high requirements are high costs. In the competition of efficacy skin care market, domestic cosmetic brands have increased their investment in research and development.

According to incomplete statistics, in the first half of 2023, among the 10 major domestic cosmetics groups, Perfect Diary’s parent company, Yixian E-commerce, invested 501 million yuan in research and development, which was the company with the largest amount of investment among the 10 major domestic cosmetics groups, but compared with the same period last year, its R&D investment decreased by 26.15%; Also paying attention to R&D investment is Runbaiyan’s parent company Huaxi Bio, whose R&D expenditure accounts for 6.07%, and its R&D investment is at the head of the listed companies of domestic cosmetics groups.

It is worth noting that the R&D investment of Giant Bio, the parent company of Fufumei, increased significantly in the first half of 2023, with an increase of 80.75% compared with the same period of last year, which is closely related to the R&D of powerful products such as "skin and scar repair".

Corresponding to the situation that R&D expenditure accounts for less than 5%, the marketing expenses of domestic cosmetics groups are rising rapidly. With the rise of Internet e-commerce and live broadcast industry, the anchor delivery mode is increasingly favored by capital. In order to tell good business stories and gain revenue, domestic beauty listed companies have always maintained high marketing expenses.

In the first half of 2023, Polaiya and shanghai jahwa Group spent the most on marketing expenses, reaching 1.58 billion yuan, 17 times and 20 times of their R&D expenses respectively; Yixian e-commerce has the most marketing expenses, and 60% of its revenue is used for marketing; However, the marketing expenses of Juzi Bio increased the fastest, which more than doubled compared with the same period of last year, that is, every product sold in 10 yuan would cost nearly 3 yuan for marketing promotion, and the trend of "marketing-driven growth" became more and more obvious. In this regard, Juzi Bio said in the performance announcement: "This increase is mainly due to the rapid expansion of online direct sales channels, which has increased online marketing expenses."

In the industry form of live broadcast, the deep binding between the brand and the head anchor means huge expenditure of marketing expenses. In this incident of Hua Xizi, it is rumored on the Internet that Hua Xizi’s rebate to Li Jiaqi is as high as 60%-80%, even more than 100%. On September 12th, Hua Xizi denied the rumor, saying that the cooperation with Li Jiaqi was the industry average. According to statistics, Hua Xizi only invested 20 million yuan in monthly marketing expenses on the live broadcast platform in the early days. It can be seen that the method of domestic beauty groups relying on Internet traffic to promote explosive products is doomed to be inseparable from the support of a large number of marketing funds.

In fact, high price does not mean low cost performance. In the process of development, brands should take into account the price and achieve the best cost performance. The future of domestic cosmetics brands is long and difficult.

Source of data: Financial reports of companies, business organizations, Capital Securities, Taobao and other public information.

Ten best-selling games of all time! They are all masterpieces. Which one have you played？

Recently, IGN, a well-known game media, counted a list of the top ten best-selling games in history. This list does not include free games, and I believe most players have heard of them. As for which games are on the list, let’s take a look:

Tenth place: The Wild Escort: Redemption 2, with a sales volume of 46 million copies.

R star’s American western theme open world game masterpiece, with outstanding plot and high degree of freedom, can be called a compulsory course for solo players.

Ninth place: Baokemeng pocket monster Red, Green, Blue and Yellow, with a sales volume of 47 million copies.

As the most valuable IP in history, pocket monster’s Baokemeng is definitely the most impressive generation for players. Today, many players use simulators to relive the classics, and they are well-deserved on the list.

Eighth place: Super Mario Bros., with 48 million copies sold.

Childhood classics, as Nintendo’s top IP, have also spawned many excellent works.

Seventh place: Watch the Pioneer, with a sales volume of 50 million copies.

I have to say that the summer of 2016 is really unforgettable. Although the operation of Blizzard is really not so good, and many players have lost in the second generation, no game of the same type can be used as a substitute to ban the position of watch pioneer.

Sixth place: Mario Kart 8 Deluxe Edition, with sales of 56.87 million copies.

This game often appears on the weekly bestseller list, and the quality of the game is really excellent. Online and offline can make people feel happy, which is a miracle of game sales on NS.

Fifth place: Survival of the Jedi, with a sales volume of 75 million copies.

In that year, this game won the popularity of watching pioneers in one fell swoop, and it also brought fire to countless anchors. The quality can’t be said. However, although the sales volume of the game is very high, the plug-in is too rampant. Some of the sales volume may be attributed to cheating players. In the face of other similar games, it has become inferior and lacks competitiveness.

Fourth place: Wii Sports, with sales of 82.9 million copies.

For a long time, this game was the game with the highest sales volume on the console platform. At that time, it also set off a fitness craze on the console platform, and Lao Ren’s creativity was worthy of recognition.

The third side: "Give Him Love 5", with a sales volume of 170 million copies.

There is nothing to say about this game. If you buy it again, you won’t see Love 6 for him.

Second place: My World, with 238 million copies sold.

The masterpieces that are popular all over the world are being played by people of all ages you can think of. Don’t think that the pixel quality is not good. Playing a MOD may not even bring it to your computer.

First place: Tetris, with sales of 520 million copies.

Never surpassed, full of gameplay, well-deserved sales first!

So in your mind, do you want Amway to give others a masterpiece? Welcome to say your choice in the comments section.

-END-

Pay attention to the "Twitter Workshop", share good games every day, and bid farewell to the game shortage!

IGN updates the top ten best soul-like games, and the ＂Benevolence King＂ series leads.

IGN recently updated the "Top Ten Soul-like Games List", and Star Wars Jedi: Survivor replaced Star Wars Jedi: The Fallen Knights, adding three new games, while removing Fallen King, Blood-eating Code and Diablo III.

·10.《Ashen》；

11. The Origin of Final Fantasy: Strangers in Heaven;

12. Lord of Fallen;

13. Wolong: The Fall of Heaven;

14. Relics 2;

15. City 3;

16. Boke Kede;

18. imperialist invasion;

19. imperialist invasion;

20. imperialist invasion;

21. imperialist invasion;

23. imperialist imperialist imperialist imperialist aggression;

24. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism.

15. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism;

16. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism.

18. The Historical Law of Imperialism, Imperialism, Imperialism, Imperialism, Imperialism, Imperialism, Imperialism, Imperialism and Imperialism.

21. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism.

19. The Origin of Final Fantasy:

20. "Treatise on Febrile Diseases and Treatise on Febrile Diseases" The order of war oppression makes people:

20. Treatise on Febrile Diseases Delaying War Management Rules.

21. The Origin of Final Fantasy: Strangers in Heaven.

21. Lord of Fallen.

12. Lord of the Fallen.

13. Lord of the Fallen.

13. The crow wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard, wizard wizard wizard wizard wizard, 17. Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Sorcerer, Sorcerer, Sorcerer, Sorcerer, Sorcerer, Sorcerer, Sorcerer, Sorcerer, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter.

The wheel of a century’s resurrection, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century.

21. The Origin of Final Fantasy:

21. Imperialist Imperialist Film,

The mode under the new medical insurance policy： changing the way of seeking medical treatment and improving medical efficiency

Many countries have announced pension replacement schemes for retired employees of enterprises. This news has undoubtedly brought good news to the retired workers, who can look forward to better protection and welfare in their later years.

According to the analysis of relevant documents, the calculation method of pension replacement amount for enterprise retired employees is mainly based on factors such as individual payment, service years and average monthly payment base. The detailed rules for the implementation of this scheme also clearly stipulate how to apply for and receive replacement money.

When calculating the amount, the individual payment is one of the most important considerations. According to the original system, the monthly social insurance premium paid during employment is the amount paid by individuals. According to the latest policy guidance, in addition to some overtime allowances, it also includes various types of rewards, allowances and other income items.

The length of service is also a key factor affecting the amount of replacement. Generally speaking, retired workers will get a certain proportion of basic pension when they formally participate in social insurance and pay for more than 15 years continuously. However, under the previous system, some enterprises had imperfect payment records or broken files, which led to the difference between the actual payment amount and the payable amount. In this plan, it is clearly stipulated that individuals with incomplete service years should be subject to remedial verification and given corresponding rewards.

When calculating the replacement payment, the average monthly payment base is also one of the factors to be considered. According to the policy, the average monthly payment base can be understood as the result of dividing the sum of the funds collected and deposited in the social security account by the accumulated working time (unit: month). This data can reflect the individual’s level of paying social security fees and the degree of taking risks.

The announcement of the pension replacement plan for retired employees of multinational enterprises has undoubtedly brought good news to the majority of retired employees. Through detailed analysis of key factors such as calculation amount, service years and average monthly payment base, it can be seen that this scheme aims to make retired employees enjoy better, more stable and fairer treatment.

There are still some problems to be solved in the implementation process, such as information checking and application process, which need to be simplified and convenient. At the same time, the differences in different regions, industries and income levels should also be taken into account when formulating the plan to ensure that all groups can benefit fairly.

The pension replacement scheme for retired employees of multinational enterprises will bring practical benefits to retirees and improve their quality of life in their later years. We look forward to the smooth implementation of this plan and make positive contributions to social stability and development. It is our common goal to let every retired worker who has worked hard to spend his old age in warmth and comfort.

With the development of society and the improvement of people’s living standards, health problems have become the focus of modern people’s attention. In the field of medical treatment, a brand-new model called "stay in hospital during the day and go home at night" is being tried out, which brings patients a more convenient and efficient medical experience.

There is far-reaching significance behind this innovative move. Traditional hospitalization often requires a long stay in the hospital, which not only consumes time and money, but also increases the risk of infection and other inconveniences. The introduction of the mode of staying in hospital during the day and going home at night takes into account the needs of patients and the overall efficiency of resource utilization.

Preliminary results have been achieved in the implementation process. The first is to alleviate the problem of clinical acute drug shortage in some areas. Due to the limited quantity of drugs available for purchase and the high requirements of storage conditions, there are too many conflicts under the traditional hospitalization system; However, through this model, the usage quantity can be accurately located, the allocation is reasonable, and it can be extended to more hospitals, further improving the efficiency of drug use. In addition, obvious results have been achieved in reducing medical expenses. Because the mode of staying in hospital during the day and going home at night can reduce the stay time of patients in the hospital, it not only saves bed resources, but also greatly reduces the extra expenses incurred by patients in the process of medical treatment.

Future development prospects and challenges also exist. First of all, it is necessary to strengthen the formulation and supervision of the implementation standards of this model. Although the model has been tried out in various places at present, and relevant experience and normative documents have been gradually accumulated; However, considering the great regional differences in China and the limited infrastructure conditions in some areas, a more comprehensive, systematic and operable implementation standard must be established and effectively supervised to ensure the quality and safety of treatment.

Let me tell you clearly how to choose badminton.

Explain badminton in detail

Badminton is made of natural materials, artificial materials or their mixture. It is divided into family balls, competition balls and all-plastic badminton. 16 feathers are fixed on the ball support. Feathers are 62-70 mm long, and the length of each ball’s feathers from the ball support surface to the feather tip should be the same. The top of the feather is in a circle with a diameter of 58-68 mm. Feathers should be tied with thread. The bottom of the ball holder is also spherical with a diameter of 25-28 mm. The weight of the ball should be 4.74-5.50g.. The flying speed of badminton in the same area mainly depends on its overall weight, caliber, hair type, the difference between the left and right hairs, and the weight ratio of the ball head to the ball body. The flying speed of badminton with the same weight will be very different in different areas, because the weight of the ball used is closely related to altitude and climate. First of all, let’s talk about badminton porn!

As we all know, badminton wool is divided into duck hair and goose hair. 80% of the balls in our domestic market are duck hair. Xiaobian will focus on duck hair balls today.

Common duck feather balls are generally used:Water duck, cherry duck, ostrich duck, Taiwan duck, dolphin duck. Among them, porpoise, water duck and bonito duck are the most common. It is said that most of the Ashilong badminton we are most familiar with is made of the wool of an ostrich duck.

Badminton wool specifications are divided into the following categories:Full circle, generous, Chinese, small square, and unilateral. The flying stability of the whole sphere is the best, and the flying stability of the single side is the best and the flying is the worst. Flying from left to right decreases in turn, and the hitting resistance increases in turn.(digression, recently, badminton fans have been sending messages asking me what kind of ball is good for flying. I can’t answer this question, so I will answer it in general, which should be counted as Chinese ball. Due to the characteristics of badminton, the perfect ball that is very resistant to flying has not yet been produced.) This article is also a solution for everyone.

▼The following specifications are attached for your reference.

▼ Full round duck hair slices, complete hair slices, pure white hair color, 16 hair slices weighing 1.8-2.1g

▼ Dafang duck hair slices, the small side of which is greater than or equal to 5.5mm

▼ Chinese duck slices, the small side of which is 4.0-5.4 mm.

▼ Small duck slices, the small side of which is 3.0-3.9mm

70% of the price of badminton depends on feathers, so the ball head will account for the remaining 25%.

Badminton ball heads are generally divided into four categories:All-natural cork ball head, triple ball head, double ball head and foam ball head..

All natural cork ball head:It belongs to the best ball head, which is used in the Olympic Games, but it is more luxurious for us to play ball.

Triple ball joint:Sanpin is three kinds of compound ball heads, namely cork, table fiber and hardwood, which are commonly found in badminton balls above 70 yuan.

Double ball joint:There are many domestic markets for double-splicing, such as composite cork ball heads, recycled cork ball heads and Taiwan fiber hardwood ball heads. The worst is all hardwood, and the balls around 60 yuan are basically double-ball heads.

Foam ball head:This kind of ball is usually sold in a small supermarket, which should not be regarded as a real badminton.

▼ The picture below shows the double composite cork ball head.

We’ve finished talking about the wool film and the ball head. Let’s talk about glue. Each company has its own unique formula. Japan’s ball-making technology can be said to be the world’s leading, and its glue is said to cost 800 yuan a catty. However, the glue cost of many domestic manufacturers ranges from tens of yuan to 200 yuan a catty. At present, there are basically three kinds of glue in China: first, nitrocellulose glue, chemical glue, second, resin glue, environmentally friendly natural glue, and third, the best mixed glue, nitrocellulose+resin glue, which is better, but has a heavy and pungent taste. Each has its own unique performance, and it is unclear who is good and who is bad.

In fact, there is nothing to say about cotton thread. The price is not high, and the consumption is not large, which is similar. 70% of the price of badminton depends on the price of porn, but nowadays porn is really expensive. It is soaring all the way!

The flying speed of badminton is directly related to the weight of the ball. The heavier the ball, the faster the ball speed. The flying speed of badminton is generally indirectly expressed by the weight of the ball.

For example, Li Ning uses 74, 75, 76, 77 and 78 to mark the ball speed, while the winners use 76, 77, 78 and 79 to distinguish the speed. Now the YONEX brand commonly used in international competitions is mostly marked with simple numbers from 0 to 5. The smaller the label number, the lighter the ball weight, the slower the ball speed, and vice versa.

How do golfers choose the ball speed? The following small series will explain it one by one.

1. High temperature and low speed, low temperature and high speed

In summer when the temperature is high, the average indoor temperature is above 28.5℃ due to the high air density. At this time, 76 speed with a slightly slower speed is usually selected, 77 speed is usually selected in spring and summer when the temperature is around 21.5-28.5℃, and 77 speed with a faster flight is usually selected when the indoor temperature is around 10-15℃ in autumn and winter (the temperature is usually around 15-18℃ due to heating in the northern area).

2. High pressure and high speed, low pressure and low speed

The higher the altitude, the lower the air pressure, the smaller the air resistance, and the slower the ball speed. For example, the average altitude of Yunnan-Guichuan and Shaanxi-Gansu-Ningxia is 1000-2000 meters, so the slow ball with the speed of 74 and 75 should be selected relatively, while the average altitude of the middle and lower reaches of the Yangtze River, South China and North China is below 500 meters, so the suitable ball speed is between 76 and 78.

3. High drying speed, low humidity speed

Humidity will also affect the ball speed. Generally, the high water content of the ball in high humidity air will be slightly heavier, and the ball speed will be slower. In dry places with low humidity, the water content of badminton will be slightly lower, and the speed will be slightly higher. The air humidity in Sichuan Basin, the middle and lower reaches of the Yangtze River and South China is high in spring and summer, so 76-speed balls will be used more. In northern areas, it will be cold and dry from November to February, so 78 or 79-speed fastballs should be considered.

Badminton tribe’s only official WeChat WeChat official account: Badminton Huiyou ID: (yqhy 365)

(Source: Music Badminton)

The new normal of investment in education industry is coming： Xueda education and New Oriental are the focus, and vocational education and AI education have great potential.

According to the recent institutional research report, summarize the investment points of related industries for your reference:

Education industry:The teaching and training industry may usher in a new normal, so it is suggested to pay attention to legal and compliant teaching and training institutions, such as Xueda Education, New Oriental, Good Future, Kevin Education (002659), Tianli International, Siweile and Only Education (600661). In addition, vocational education, AI educational products and educational informatization are also investment directions worthy of attention.

Hotel & Travel Plate:Recently, there have been many callbacks, but the valuation of the core target is in a historically low position. It is suggested to focus on Jinjiang Hotel, BTG Hotel (600258), Junting Hotel, Huazhu Group, Jinling Hotel (601007), Tongcheng Travel, and American company Atour Group.

Human services section:It is recommended that Beijing Manpower, whose business model is defensive, pay attention to Career International (300662) and Foreign Service Holdings.

Mio Exhibition:Benefiting from the high prosperity and growth space of outreach business, it is worthy of attention.

Scenic plate:Song Cheng Performing Arts (300144) and Tianmu Lake (603136) with solid fundamentals are recommended, as well as CYTS (600138) and Changbai Mountain (603099) with complete tourism industry chains.

Duty-free plate:Benefiting from the backflow and upgrading of consumption, it is suggested to focus on China Zhongmian and Wangfujing (600859), as well as Hainan Airport, Haiqi Group (603069) and Hainan Development.

Catering industry:Recommend Naixue Tea, Haidilao, Tongqinglou, Guangzhou Restaurant (603043), Jiumaojiu, as well as catering leaders Xiabu Xiabu and Helens, which are expected to be restored in the same store after the epidemic, with strong growth fundamentals and new brands and new formats being hatched.

Risk warning:Macro-economic fluctuation risk and industry competition aggravate risk.

Look at the investment jokes and relax:

I heard that the education industry will usher in a new normal, and vocational education, AI education products and education informatization are also investment directions. So, will these educational institutions get good grades like good students? In the catering industry, Naixue Tea, Haidilao, Tongqinglou, etc. are also studying hard like classmates to prepare for the post-epidemic exam.

Hexun self-selected stock writer

Risk warning: The above contents are only the opinions of the author or guest, and do not represent any position of Hexun, and do not constitute any investment advice related to Hexun. Before making any investment decision, investors should consider the risk factors related to investment products according to their own conditions and consult professional investment consultants when necessary. Hexun tries its best to prove the authenticity, accuracy and originality of the above contents, and does not make any guarantee or commitment to this.

Linghexun Plus members can watch more exclusive content for free: 8 financial columns, exclusive market interpretation of the latest and hottest information on dry goods, and quickly grasp the market investment trend.

Why oppose universal free medical care？

I am opposed to the implementation of free medical care for all, mainly for the following reasons:

1. Free medical care for all may cause a huge burden to the national finance.

Medical expenses are huge, including hospital equipment, staff salaries, drug costs and so on. If the whole people can enjoy free medical care, the government needs to invest a lot of financial and material resources, which is a serious challenge to the budget. The increasing pressure of national finance may lead to insufficient investment in other fields and affect the overall development of the country.

2. Free medical care for all may lead to uneven distribution of medical resources.

If medical services are completely free, it may lead to excessive use and waste of medical resources. People may abuse medical resources and even medical services. At the same time, due to the limited medical resources, the queue time of medical services may be too long, which may affect the patient’s medical experience and treatment effect. Free medical care for all may make medical resources unreasonable, resulting in resource waste and unfairness.

3. Free medical care for all may weaken the enthusiasm and sense of responsibility of medical institutions and medical staff.

If medical services are completely free, medical institutions and medical staff may lose economic incentives and competitive pressures, resulting in a decline in their investment and quality of work. Doctors may lack enthusiasm and sense of responsibility, and their attitude towards patients and service quality may decline. Free medical care for all may weaken the healthy development of the medical system and is not conducive to improving the quality and efficiency of medical services.

My opposition to the implementation of free medical care for all is mainly due to the consideration of financial burden, uneven distribution of medical resources and the development of medical system. Although free medical care is of certain significance for improving people’s health and ensuring social equity, it needs to be comprehensively considered and balanced in terms of financial resources, resources and the development of medical system.