"LANTU FREE DNA", as a personalized customized version of the performance-level intelligent electric SUV LANTU FREE, was officially launched at the 2022 Chengdu Auto Show. It takes into account both pioneering design and strong performance. The price is 379,900 yuan – 419,900 yuan. From now on, the LANTU Auto APP is open for booking, limited to 3,000 units. At the same time, the new appearance and interior of the "Electric Luxury Flagship MPV" LANTU Dreamer Private Customized Edition was launched at the Chengdu Auto Show. On August 26, LANTU officially released the first personalized customization ecology of Chinese auto brands. As a "user-type technology enterprise", LANTU relies on its strong core technology self-research capabilities to create products close to users’ hearts in response to the market demand for personalization, customization and high-end
Lantu releases a personalized customization ecosystem and will launch a variety of "customized version" models
At the Chengdu Auto Show, Lantu officially released the first personalized customization ecosystem in China’s automotive industry, continuously meeting user requests with technological innovation. As a user-based technology enterprise, Lantu relies on its strong core technology self-research capabilities to create products close to users’ hearts in response to personalized, customized and high-end market needs.
Lantu Automotive Personalized Customization Ecology provides two services: "front loading" and "rear loading", which can realize the four characteristics of user request in-depth communication, professional output of customized solutions, mass production-level quality assurance, and rear loading customization, giving users a product experience of "thousands of people and thousands of faces". Among them, the front loading meets the common needs of users, and is co-created by Lantu with users and ecological partners before mass production. After professional adjustment and design, the vehicle not only has a higher appearance, but also achieves a better balance in performance control. The rear loading is based on the mass production car of Lantu, which meets the individual needs of each user, and adopts customized solutions such as kit customization and boutique customization. At the same time, Lantu Personalized Customization Ecology provides a co-creation platform for all ecological partners.
"As the first domestic luxury electric vehicle brand, Lantu carries the mission of redefining the high-end electric vehicle landscape and helping China’s auto industry transition to intelligence and electrification," said Liu Zhanshu, deputy general manager of Lantu Automotive Sales Co., Ltd. "Lantu FREE and Lantu Dreamer, ‘Performance-level intelligent electric SUV’ and’Electric Luxury Flagship MPV ‘, have established a 300,000-level SUV value benchmark and a new height of Chinese brand MPV value. Lantu is committed to creating high-end products that are closer to the hearts of users. While meeting the user requests of market players with mass-produced products, it has launched a personalized customization ecosystem to meet the personalized and differentiated needs of users, and lead the new energy vehicles to move towards high-end."
China’s vehicle customization was first introduced from abroad. There are mature front-loading models (such as AMG) and mature rear-loading models (such as ABT, MTM), but it is basically monopolized by traditional fuel vehicle companies in Europe, America and Japan. In the era of electrification, everyone can create and enjoy personalized luxury, and more advanced personalized customization requires the integration and injection of new era technology. Constrained by relevant domestic regulations, there are currently few categories of modification for personal compliance, and they face trouble in registration and filing, confusion in the modification market, opaque prices, and no quality assurance after modification, which leads to many users being discouraged from personalized customization. In order to provide users with a better experience, Lantu has built an official customization platform based on the exploration of the "ecological partner" model, and expanded customized products on the existing model series (including research), taking into account the individual needs of users and reliable and stable mass production quality.
"Personalized Customized Edition" Lantu FREE DNA officially launched
LANTU FREE DNA is jointly created by LANTU Auto and personalized customized brand Chuangji DNA. The price of the extended version is 379,900 yuan, and the price of the pure electric version is 419,900 yuan, limited to 3,000 units.
In terms of appearance design, LANTU FREE DNA adopts a new design concept, merging natural life and technological machinery for the first time to create a subversive bionic sports style appearance, which is integrated with the aerodynamic design. LANTU FREE DNA uses the "Nautilus" bionic mechanical design concept, adopts a smaller air intake grille, and a more exaggerated side air intake shape, bringing a strong sense of biological power and aggression. Matte and bright colors match hollowed-out forged wheel hubs, and the rear wheel adopts a unique wheel arch cover design. With the upturned Nautilus screw rear rear wing, it creates a visual sense of Nautilus floating in the ocean. LANTU FREE DNA launched two colors, Tai Chi Black and Tai Chi White, which originated from the traditional Chinese Tai Chi culture. The matte car paint with the highest gloss in the current production car can show a layered sense like Chinese ink rhyme under different gloss, creating a unique Chinese pioneer performance color.
Landmap FREE DNA inherits the performance-level genes of Landmap FREE, achieving higher performance, zero hundred acceleration of 4.3 seconds, equipped with front and rear dual motors, comprehensive maximum power 510kW (694Ps), peak torque 1040N · m, is currently one of the most powerful domestic SUVs (Aston Martin DBX 707 is 707Ps, priced 4 million), the speed can reach 200km/h, 100 kilometers to zero The shortest braking distance is only 33.8 meters.
Lantu FREE DNA comes standard with Michelin high-performance sports tires, as well as 100mm adaptive high and low adjustable air suspension. The suspension matches five driving modes of economy, comfort, high energy, outing, and customization. The millisecond level can be adjusted with speed, which can calmly deal with various complex road conditions. Pre-order users can also choose a high-performance brake set for 1 yuan (including: customized multi-piston brake calipers, large-size scribed brake discs, and high-performance brake pads) to improve braking efficiency. As a pioneer sports smart driving cabin, Lantu FREE DNA is equipped with Qualcomm Snapdragon 8155 chip, which has larger bandwidth, lower power consumption, and stronger performance. The whole series comes standard with night vision system and 20 L2 + level intelligent driving auxiliary features, which can realize OTA for the whole vehicle. In addition, LANTU FREE DNA also has a number of custom word labels and nameplates in the front bar, side, tail label, and interior of the vehicle, highlighting the unique model identity of the limited edition.
Lantu FREE is the first model of Lantu Automobile, positioned as "performance-level intelligent electric SUV". It is the only electric SUV in the industry that uses pure electric and extended-range electric dual-power layout. It is equipped with front and rear multi-link independent suspension, air suspension, and 5G intelligent cockpit to provide high-quality comfortable travel experience. At the same time, Lantu FREE also has the global safety of intelligent blessing, covering battery, intelligent assisted driving, body and health. Provide users with a far better travel experience than the same level, and become the value benchmark of 300,000-level SUV.
Lantu Dreamer Private Customized Edition New Appearance Interior Configuration Released
At this year’s Chengdu Auto Show, Lantu Auto launched the Lantu Dreamer seven-seat version simultaneously with the private customized version, and released the new appearance, interior and configuration of the Dreamer private customized version. Users can book through the Lantu Auto APP.
Landscape Dreamer Private Customized Edition Two new appearance colors: Rising Sun Purple Du If White Contrast Appearance, Rising Sun-like Purple Floats on the white of the vast earth, symbolizing the rising sun and creating a personal legend Dreamer; Rising Sun Gold and Xuanying Black Contrast Appearance, like a golden desert, with the hidden man in it, symbolizing the dreamer who is determined in his heart and does not follow the trend.
The three interior colors are "Purple Mountain Ruixue", "Ink Jade Tongyun", and "Night Sky Orange". Focusing on the poetry of mountains and rivers, extracting aesthetic intentions from famous Chinese poems, and using natural style as the carrier, "Purple Mountain Ruixue" is like being in a snow-capped mountain, the sun is setting in the west, and a few wisps of fuchsia sunset are dyed on the peaks. A variety of exterior interior colors have been open for booking on the Lantu Auto APP.
The Dreamer Private Customized Edition is also based on the official personalized customization ecology of Lantu, which can achieve more personalized and exclusive customization needs for users. In terms of interior, private customization can be equipped with an optional starry sky dome, sitting in the car as if suspended in the vast galaxy; the same Calf calf leather suit from the top luxury brand has a delicate and smooth material and a Q-feel. The private customized version comes standard with luxury configurations such as private screen, hidden lift TV, full-function aviation seat, three-dimensional lift speaker, independent smart touch screen, cold and warm cup holder, electric storage box, and exclusive embroidered headrest, bringing users an exclusive experience like first class on an aircraft.
After the launch of the "Electric Luxury Flagship MPV" Landmap Dreamer in May, it broke through the definition of traditional MPV products with the intelligent electrification route, breaking the technical bottlenecks of traditional MPV in various aspects such as intelligence, safety, driving control, and comfort. With 17 MPV first-ride technologies and 21 leading technologies of the same level, it quickly won market recognition and consumer favor. Among the early delivery users, 80% were individual users and 20% were enterprise users. The average price of bicycles exceeded 420,000 yuan, defining the new pattern of China’s MPV market.