With the listing of Enjoy World S9, the "Respect World" of cooperation between Huawei and Jianghuai has become the most important attraction of HarmonyOS Zhixing.
Recently, national business daily reporter from the countryOfficial website, the Trademark Office of the Bureau, learned that Huawei Technologies Co., Ltd., as the applicant, has submitted a registration application for the brand logo trademark of "MAEXTRO" in the 12th category of international classification on July 23, 2024. As of August 1, 2024, the trademark is in the stage of "application for receipt" of trademark transfer.
Image source: official website, Trademark Office of National Bureau.
In addition, Huawei has submitted several trademark registration applications related to "MAEXTRO", which have different color schemes and font styles.
From the perspective of brand LOGO, the overall outline of Zunjie’s LOGO adopts hexagonal design, which is composed of multiple triangular elements, with the English "MAEXTRO" in the middle, and provides two styles of black background and white background, including flip color scheme. It is understood that the international classification of brand logos that Huawei applied for registration this time includes category 9 scientific instruments, category 12 means of transportation, and category 35 advertising sales.
It is reported that MAEXTRO is the English name of Zunjie, the "fourth world" of HarmonyOS Zhixing. On August 6th, at the launch conference of Enjoy World S9, Huawei announced Zunjie and its English naming. At this point, the names of the "four realms" of HarmonyOS Zhixing were all announced, namely, AITO Intellectual Realm, LUXEED Intellectual Realm, STELATO Enjoyment Realm and MAEXTRO Zun Realm.
Regarding the ownership of the brand and trademark of HarmonyOS Zhixing, Yu Chengdong, Chairman of Huawei BG and Chairman of BU, a smart car solution, said in the live broadcast: "According to relevant national laws and regulations, the brand holder and the manufacturer must be the same entity. Therefore, the brand should be owned by the manufacturer, and we have transferred four’ boundary’ trademarks to automobile manufacturers. "
In addition to the transfer of trademarks, some media reported that,The recruitment related to Zunjie project has been accelerated, and the positions include quality system experts, quality evaluation experts, product line quality experts, commissioning quality experts, vehicle parts quality experts, quality supervision experts, quality improvement experts and so on.
According to the above report, these positions are currently under the Quality Department of the Group with a team of 100 people, belonging to the first-level department of the Group, and will be upgraded to the Jianghuai Quality Management Center with a scale of 300 people in the later period. In this regard, the reporter called the recruitment department, but as of press time, it was not answered.
It is worth mentioning that the reporter found the above recruitment positions from the recruitment website. Judging from the job requirements, quality-related positions need to have more than 8 years of relevant work experience in system audit or process audit of high-end passenger car brands.
Image source: Jianghuai Automobile official website
According to the previously announced information, Zunjie brand models will enter the MPV market, and related models will be produced through JAC X6 platform, with an estimated annual production capacity of 35,000 vehicles.
"The products that (Huawei) cooperates with Jianghuai Automobile will far surpass Maibakh,Phantom, etc., more than them, higher end, more comfortable. The model that (Huawei) cooperates with Jianghuai Automobile is positioned at the ultra-high end, and the pricing will be one million yuan. "Yu Chengdong had previously said.
Xiang Xingchu, Party Secretary, Chairman and General Manager of Anhui Jianghuai Automobile Group Holding Co., Ltd. revealed at the 14th China Automobile Forum this year that the first product of Jianghuai Automobile and Huawei has entered the vehicle verification stage, and it is planned to go offline this year and go public in the first half of next year.
"The construction of the factory is basically completed, with a planned annual output of 200,000 vehicles. In the future, it will support the production of more cooperative models between Jianghuai and Huawei." Xiang Xingchu said that Jianghuai Automobile also cooperated with Huawei Terminal to jointly promote the ecological system construction in HarmonyOS, and Huawei’s digital energy cooperation super fast charging and other projects.
It is believed that HarmonyOS Zhixing has lost another son, and the matrix of four brands, namely, asking, intellectual, enjoyment and respect, has gradually become clear, and it continues to be optimistic about Huawei+empowerment. In addition, based on electric intelligent technology, Huawei BU technology joint venture company is about to land, which is expected to empower head car companies more widely, especially to help the transformation of traditional head independent brands. It is recommended to pay attention to the industrial chain targets of key cooperative car companies and core models.