1905 movie network news On September 22nd, the 11th Beijing International Film Festival "Game Animation Film Unit" officially kicked off at the National China Film Digital Production Base.The guests attending this forum include Cui Yan, director of Beijing Radio and Television Station Beijing International Film Festival Operation Center and executive deputy director of Beijing International Film Festival Organizing Committee Office, Song Lei, director of China Animation Group Development Research Department, producer Apollo, director of "Six Generations of Zhong Kui" Wang Yuxi, and Huang Shi, an associate professor and game design expert of China Communication University. This forum discussed and studied the related topics of "the tradition and future of China animated films". In the afternoon, the actor made a surprise appearance as the propaganda ambassador of the event and watched the game live.
Song Lei, director of the Development Research Department of China Animation Group, shared "Heroic Creation in China Animation in the New Era" at the scene. In the content of his speech, the "hero" in hero animation can be seen by the audience, and most of them have the attributes of "identity interaction" or "healing interaction". In his view, more "heroic images" can combine the two attributes, such as the image of "Luo Xiaohei" in the movie, "its own image of a child and the image of becoming a black cat have both."
Obviously, the core of the creation of heroic animation is to create characters that can inspire the audience’s recognition. If this kind of identity can be connected with mainstream values, it can also become a "hero" among eulogists. In China’s animation creation, the well-known Avanti image is completely comparable to this kind of creation. Song Lei also mentioned at the scene that the creation of heroic images should come from the people and ultimately seek benefits for the people, which is also the main reason why The Story of Avanti has attracted much attention in the past.
At the end of his speech, he emphasized that when creating heroic characters, "we can expand and innovate famous people with unknown personalities, but don’t break the personalities of people who have formed a well-known impression." He pointed out that when the animated film was created, it broke the villain image of "Shen Gongbao" in the past, which caused negative comments from the audience after it was released.
Wang Yuxi, the director of Six Generations of Zhong Kui, worked in Disney’s Beijing branch for four years. He admitted that during this period of work, he realized that there was indeed a gap between China’s animation industrialization and Hollywood’s, but this gap could make animators see the plan and have more energy to move forward. He said that at present, in China’s animation creation, "inheritance" is the core of China culture, and it is also the responsibility of China animators. As a child, he grew up watching the animation of the film studio, and he also lamented that there were directors in the past and later.
Talking about his current animated film "Six Generations of Zhong Kui", he once again thanked Tian Xiaopeng for the "Return of the Great Sage". "With his success, everyone is willing to invest in us now." It is reported that the film is scheduled to meet the audience in 2022.
In the afternoon, the event also held a wonderful "Never Robbed" team competition on the platform. Daxun Wei made a surprise appearance as a star guest and watched the battle.