On April 13, the Xiaomi 2024 Rice Noodle Festival entered the climax stage. Xiaomi Home Chengdu Vientiane City Auto Flagship StoreWith the shock opening of Xiaomi Home Chengdu Taurus CapitaLand Auto Experience Store, 17 Xiaomi Home Auto Flagship Stores and Experience Stores across the country opened simultaneously, which means that the high-profile Xiaomi Auto has entered offline stores across the country, and Xiaomi has officially exhibited the "People, Cars, Home, and Whole Ecology" offline.
Accompanied by the news of the opening of the store, there are also a series of lottery and promotions in the business district. The Xiaomi Rice Noodles Festival, which has been in full swing for several days, is in full swing. Many popular technological goods are on display in the store one by one. Consumers can enjoy multiple price-break discounts while entering the store. In 2024, Xiaomi is born again, and the excitement is not to be missed!
Two Xiaomi Home Auto Flagship Stores and Experience Stores in Chengdu were grandly opened, and Chengdu Rice Noodles poured into the experience of "People, Cars, Homes, Whole Ecology"Xiaomi Auto, which has just been on the market for more than ten days, officially went to offline stores across the country. On April 13, Xiaomi Home Chengdu Vientiane City Auto Flagship Store and Xiaomi Home Chengdu Taurus CapitaLand Auto Experience Store were grandly opened, and Chengdu rice noodles competed to enter the store to experience. The business district activities started at the same time, and the 2024 rice noodle festival entered the climax of the carnival.
On March 28, Xiaomi’s first "C-class luxury technology sedan", the Xiaomi SU7, was officially launched. With its excellent performance and eye-catching appearance, the Xiaomi SU7 attracted much attention once it was launched, becoming a hotly discussed explosive electric car. Among them, the Xiaomi SU7 Max benefits from a dual-motor, all-wheel drive, and super 800V silicon carbide high-voltage power platform, which bursts with 673 horsepower and 838 Nm of violent power, comparable to a sports car with a 4.0L turbocharged V8 engine. The 0-100km/h acceleration time is 2.78 seconds, exceeding the 2022 Porsche Taycan Turbo. Not only is the power powerful, but the Xiaomi SU7 Max is also the only electric vehicle in the Chinese market with 2-second acceleration and 800-kilometer battery life. Sales further confirm the recognition of the Xiaomi SU7. According to Xiaomi’s official disclosure, within 24 hours of listing, Xiaomi SU7 had 88,898 units.
Now, Xiaomi SU7 has fully entered Xiaomi offline stores to meet with rice noodles across the country. 17 brand-new Xiaomi Home Auto stores have officially opened, including the Little Xiaomi Home Chengdu Vientiane City Auto Flagship Store in Chengdu Vientiane City. It has a superior location with an area of more than 800 square meters and is the iconic store of Xiaomi Home Auto. The store is equipped with a vehicle product exhibition hall, 3C product display, Xiaomi Auto Life, multi-functional area, and user negotiation area. There are 2 exhibition vehicles in the exhibition hall, and it is also equipped with a vehicle matching wall, wheel hub, color scheme for appearance and interior, etc., which brings a full range of understanding and experience to rice noodles.
In addition, the Xiaomi Home Chengdu Jinniu CapitaLand Auto Experience Store, located in the core business district of Chengdu Jinniu District, also officially opened. It has open space to display multiple Xiaomi cars, as well as many technology products such as mobile phones and IoT. On the opening day, hundreds of consumers came to the store to observe and experience Xiaomi cars and Xiaomi mobile phones and other products.
The reinstalled Xiaomi Home Chengdu Taurus CapitaLand Auto Experience Store is high-end and the brand perception has been greatly improved. The entry of Xiaomi Auto not only greatly enhanced the high-end temperament of the store, but also brought super high popularity and traffic to the store. Xiaomi offline retail is bound to usher in a double explosion of brand and sales.
200 shopping malls opened new gifts in the atrium, providing exclusive shopping discounts for rice noodles across the countryAccompanied by 17 store opening activities, there are also 200 shopping mall atriums across the country to open new gifts and 2,000 Xiaomi offline store speculation activities. Xiaomi invites rice noodles across the country to celebrate their birthdays and welcome the new year.
Xiaomi has provided many promotions for rice noodles. Among them, in the new gift in the atrium of the mall, rice noodles can enjoy a 92% discount on wearable products including earphones, watches, bracelets and other categories. In addition, rice noodles can also enjoy a 100 yuan coupon when purchasing the corresponding models of Mijia washing and drying machine and Mijia refrigerator. In the 2,000 offline store speculation activities, rice noodles can also enjoy the price-break discounts activity of ecological chain products, as well as receive a 100 yuan coupon for the corresponding models of washing machines and refrigerators. When rice noodles place an order on Meituan and Meituan takeaway apps, they can also enjoy the price-break discounts activity, as well as a 15% discount on ecological chain categories.
When Xiaomi Home Chengdu Vientiane City Auto Flagship Store and Xiaomi Home Chengdu Taurus CapitaLand Auto Experience Store opened, they also prepared many good gifts to give back to rice noodles. On the day, the store not only prepared a lion dance performance, band performance, customized coffee tasting, Xiaomi SU7 test drive, but also a lottery for multiple rounds of technology gift packages.
During the shopping period, after the rice noodles purchase a certain amount of goods, they will also receive special gifts including Xiaomi custom blindfold, Xiaomi reliable pillow, Xiaomi folding box and Xiaomi Titan alloy commemorative T-shirt. In addition, there are 500 lucky rice noodles who have the opportunity to get an exclusive opening gift.
After many years, the Rice Noodles Festival has become a grand event for Xiaomi to communicate deeply with users. It carries the love and expectation of Mi Noodles for Xiaomi, and also conveys Xiaomi’s sincere gratitude and feedback to Mi Noodles.
During the Rice Noodles Festival, in Xiaomi service stores, Rice Noodles can enjoy 8 major service rights, such as 26 mobile phone 20% off battery replacement service, 38 mobile phone 20% off external screen broken repair service, and more service discounts for notebooks, washing machines, air conditioners, etc. Xiaomi also announced new upgrades to its services. For example, 30 repair and 150 repair stores support the maintenance of mobile phones and retain the IP68 service. The number of stores will continue to expand in the future to bring a more convenient experience to Rice Noodles.
In addition to the many offline activities, during the Rice Noodles Festival, Xiaomi also provided preferential policies for popular technological goods for rice noodles online, with a maximum discount of up to 3,000 yuan for all products.
This April, rice fans can not only enjoy the great value of technology as in previous years, but also walk into the offline store to see the style of Xiaomi cars and deeply experience the advanced intelligent experience of Xiaomi’s "people, cars and all-round ecology".