Recently, through a reporter’s visit to 4S stores, it was found that the Eta Ursae Majoris Star Road, known as the "Three Good SUVs of Chery Group and the first model of Star Road Phase 2.0", has been on the rise for two weeks since its listing, and the popularity of many stores across the country has soared, with the phenomena of "test drive fever" and "delivery fever" appearing one after another.
According to previous official information, Starway Eta Ursae Majoris started blind booking on December 27th and pre-sale on January 30th last year, and immediately received a warm market response, with 12,900 blind bookings and 5,118 large orders respectively. After the listing on February 21st, the new car basically continued the hot market situation. According to the sales staff, during this period, a large number of interested users entered the store for test drive every day, and the clues of potential customers doubled 10 times. At present, the number of test drive appointments in China has exceeded 10,000.
In the face of the surge in terminal demand, the delivery time of new cars has become the most concerned issue for many intended users. The reporter also contacted the insiders of Starway at the first time. Fan Xing, deputy general manager of the marketing center, revealed, "Qingdao Super Smart Factory, which produces Starway Eta Ursae Majoris, has adjusted its production plan at the first time, and its production capacity is rapidly climbing. As of March 7, it has delivered a total of 1,800 new cars. At present, the first batch of car delivery ceremonies have been carried out in Nanjing, Chengdu, Beijing, Hefei, Changsha, Xi’ an, Kunming and other cities across the country in an orderly manner, and the follow-up will fully usher in the delivery fever. "
In addition, with the gradual increase in the number of deliveries, the reputation of users of Starway Eta Ursae Majoris has gradually improved. On the one hand, during our visit, many interested users made decisions on the spot, and they all gave positive comments on Starway Eta Ursae Majoris, such as "Starway Eta Ursae Majoris is comparable to 400,000 joint venture luxury models in terms of design, performance and safety", "The price is real, but the configuration is comparable to that of C-class cars, with 10,086 likes", and so on.
On the other hand, according to Fan Xing, "among the first owners of Xingtu Eta Ursae Majoris, there have also been new changes in user portraits. First, the proportion of young users and female users has increased after the 1990 s; Second, the occupation is greatly tilted towards teachers, civil servants, corporate executives and other high-level people. " At the earlier listing meeting, Huang Zhaogen, general manager of Xingtu Marketing Center, said in an exclusive interview with reporters that more than half of the blind and large orders came from the joint venture brand "defection", and BBA accounted for 15%. It can be seen that the product value of Xingtu Eta Ursae Majoris, which is comparable to 400,000, has been trusted and recognized by users, which further reflects the luxury brand premium ability of Xingtu joint venture.
The industry analysts described two main reasons for the popularity of Star Road in Eta Ursae Majoris as very appropriate. First, they focused on users’ thoughts, provided unique user value twice as much as the retail price, and the retail price of 15.28–202,800 yuan was 20,000 lower than the blind subscription price. In addition, there was a lifetime warranty service for the first car owner with a few independent brands, which can be described as a pet for users.
Second, if the tram has surpassed the fuel truck and opened up the second track, then the Star Road Eta Ursae Majoris is the third avenue for new cars. Looking at the current automobile market, Xingtu Eta Ursae Majoris can be said to be the most mature product in the oil-electricity transition period. Qualcomm Snapdragon 8155 chip+Lion Zhiyun 5.0, matching the L2.99 automatic assisted driving brought by Horizon TDA4 scheme, these are the excitement of tram fans. The CDC electromagnetic suspension system carried by the flying fish extrasensory chassis is also the only one in the 400,000 class. It can be said that Xingtu Eta Ursae Majoris has a revolutionary driving experience of trams and the reliability and solidity of oil trucks. From the inside out, it fully conforms to the trend of the times, which is the third avenue of new cars.
According to the comprehensive market feedback, it can be predicted that with the delivery of new cars, Xingtu Eta Ursae Majoris will be expected to become one of the largest potential stocks in the SUV market segment of 150,000-200,000 yuan. Let’s wait and see.