On September 10th, 2024, Huawei saw the Extraordinary Brand Festival held in Shenzhen, which profoundly interpreted the brand spirit of the Extraordinary Master and welcomed a new member of the Extraordinary Master Brand: HUAWEI Mate XT Extraordinary Master.
This time, Huawei saw the extraordinary brand ceremony. Huawei skillfully integrated the spiritual core of the "extraordinary master" into elegant dance, firm drums and stirring melody, telling the story of "seeing extraordinary". China Oriental Song and Dance Troupe performed "Seeing Extraordinary" dance, and used its body to perform the amazing three-fold screen form, which outlined Huawei’s firm determination and grand blueprint of constantly climbing the peak of science and technology and pursuing the ultimate innovation. Jane Zhang performed "My Dream" in a brand-new way, expressing Huawei’s persistent pursuit of dreams with songs. Every breakthrough and achievement is due to believing in the power of dreams.
The brand plan of "Seeing Extraordinary" will be officially launched in October. Listen to their stories from their names and see extraordinary from their faces!
Yu Chengdong, managing director of Huawei, chairman of BG, and chairman of BU, a smart car solution, said, "We are constantly innovating and breaking through, pursuing our dreams, never giving up, and making the impossible possible. Huawei brought the world’s first commercial three-fold screen mobile phone HUAWEI Mate XT extraordinary master, once again rewriting the history of the industry, turning science fiction into reality and leading a new era of folding mobile phones! "
Pioneer of the times, continue to lead the folding track.
Since 2019, Huawei has been iteratively innovating, bringing one folding flagship after another. Every Huawei folding screen flagship reflects Huawei’s unremitting pursuit of technological innovation. HUAWEI Mate XT is an extraordinary master, opening and closing rooms, seeing extraordinary, and Huawei once again leads the folding screen track.
As the leader of the folding screen track, Huawei has been exploring the folding screen technology, and innovative technologies such as the eagle wing folding hinge, the double-rotating water drop hinge, the composite laminated structure screen and the first use of non-Newtonian fluid materials have been applied one after another, leading the industry forward. Huawei also leads the ecological innovation of folding screen system. As early as 2019, Huawei established the first folding screen application ecological alliance together with the Software Green Alliance, and launched the White Paper on Folding Screen Mobile Intelligent Terminal in the same year to promote the popularization of ecological standards and specifications for folding screen mobile phones. In addition, Huawei is committed to in-depth cooperation with global developers to promote the ecological co-construction of folding screen applications and help build a prosperous and healthy large-screen application ecosystem.
Be ahead of the times and open a new chapter in folding screen
The extraordinary master HUAWEI Mate XT has made bold innovations in new materials, new technologies and new processes, making the world’s largest and thinnest commercial folding screen mobile phone and opening a new chapter in folding screen mobile phones.
HUAWEI Mate XT, an extraordinary master, pioneered Huawei Tiangong Hinge System, calmly coping with internal and external bending, realizing double impact resistance and being flexible. The extraordinary master of HUAWEI Mate XT is a new species of science and technology with multiple functions. The extraordinary master of HUAWEI Mate XT has a large screen near Huawei, watching movies on a big screen and enjoying a visual feast. Big screen financial management, overview of global information; Read on a big screen and have a panoramic view in your palm. Switch to dual-screen mode, and news information and email content can be seen at a glance; In the single screen state, it is also convenient and calm, meeting the needs of fast phone calls and shooting at any time. The three-fold form of the extraordinary master of HUAWEI Mate XT meets the needs of consumers in various scenarios such as life and work.
The extraordinary master of HUAWEI Mate XT leads the product design fashion, inherits the octagonal star diamond design of the extraordinary master series, with symmetrical central axis, harmony and order; Innovative use of sinusoidal section three-dimensional cutting, dike texture presented on it, unique, cast ingenuity. The extraordinary master of HUAWEI Mate XT has the powerful ability of Huawei Image XMAGE, equipped with a super-light-changing camera and a periscope telephoto lens, which makes it easy to freeze extraordinary moments.
Dare to be the first in the world, persist in innovation and lead forward.
As a subdivision with high technology density, technological innovation is the primary driving force for the development of folding screen track. As a pioneer and promoter of the folding screen mobile phone track, Huawei has always stood at the forefront of innovation, constantly exploring cutting-edge folding technology, breaking through the folding form and optimizing the interactive experience, and is committed to making each generation of folding flagship an industry vane.
Over the years, Huawei has been working hard in the field of folding screen technology, making in-depth research from the structure, materials to the bottom of the process, and continuously innovating in key areas such as hinges, screens, batteries, communications, and achieving breakthroughs one after another. Technological innovations such as Huawei Tiangong Hinge System, Superform Laminated Design, Large-capacity Cell Phone Battery with Silicon Negative Electrode, and Satellite Communication have been applied to products, bringing innovative experiences to consumers.
Facing the future, Huawei will unswervingly tackle key problems and seek innovation in folding technology, and increase investment in folding flagship research and development. Continue to go deep into the no-man’s land of science and technology, explore cutting-edge innovative technologies, promote the development, progress and experience upgrading of the industrial chain and industry, and lead the development of the folding industry.
Extraordinary master HUAWEI Mate XT, opening and closing rooms, see extraordinary!
Editor: Xu Yong