The same person, a professor in a medical journal for a while, and a director of a health care association for a while.
The same person, a professor in a medical journal for a while, and a director of a health care association for a while. These days, netizen liangxin2009′ s post "A group of liars with the same appearance but different names in TV advertisements" quickly set off a wave of denouncing false advertisements on the Internet. After investigation, these "face-changing" experts are actually actors of film and television companies.
Yesterday, netizen liangxin2009 "appeared" for the first time and was interviewed by reporters. Frankly exposing these pseudo-experts is because they have been cheated, hoping to expose the scammers before March 15.
Netizens who broke the news spent January collecting evidence.
"I have reflected this before, but no one cares, or I can’t care at all. If one is seized, the product will immediately change its name and advertise again." Yu Xiansheng who said this is netizen liangxin2009.
"I didn’t expect this to be a fire, and the post was so sensational." Yu Xiansheng is 40 years old and currently works in Jinan. Half a year ago, he posted a similar "exposure post" on an online forum in Shandong, and also reported it to the relevant departments. However, the post received very little attention, and even a local industrial and commercial bureau did not take any management measures on the grounds that there was no evidence and it could not be cracked down.
"At that time, I took a breath and started to investigate at the end of last year. I carefully compared TV advertisements and spent nearly a month collecting’ evidence’." Yu Xiansheng said that on January 31st, he first posted the post to Netease Forum.
Medical "experts" are divided into many angles.
This time, Yu Xiansheng listed in one breath 12 "face-changing" experts who appeared in some TV stations in Shandong Province and were suspected of false advertisements. These people used the same face to play different "experts and professors" in multiple advertisements at the same time, involving drugs, health food and so on.
In the advertisement of Yikang Nano-Energy Cup broadcast by a TV station, a scholar dressed as a scholar sits in the middle. The text shows that the "expert" is Chen Weiming, a director of China Medical Association for Promoting Healthy Drinking Water. In another screenshot of the advertisement video of Huatuo Yanshou Liquor, Chen Weiming, who has the same appearance and even the same tie pattern, has become Guan Xinliang, the editor of Beijing Traditional Chinese Medicine magazine, the director of China Association of Integrated Traditional Chinese and Western Medicine and the chief physician of Beijing China-Japan Friendship Hospital.
The reporter saw that in this post, the one with the highest exposure frequency was a white-haired old man with a kind face. His "expert" status was as many as six, among which the most famous ones were "Lu Qing, urology department of Peking Union Medical College Hospital" and "Zhang Guoxing, visiting professor of Peking University Medical College".
Claiming that exposure is due to having been cheated.
"My father suffers from diabetes. Seven or eight years ago, TV shopping just started. I accidentally saw a TV shopping promotion therapeutic instrument. I immediately rushed to the store and bought one. Since then, there has been another instrument for treating children’s eyes on TV advertisements, which costs more than 900 yuan, but after purchasing, it is found that these products have little effect. " Yu Xiansheng later found out on the Internet that at that time, some people had begun to doubt the effect of these therapeutic instruments. After that, when he paid attention to a therapeutic instrument, he accidentally found that the "expert" in the advertisement had appeared in other TV advertisements before, but the same person had a completely different identity.
This time, I chose to expose these pseudo-medical experts before March 15th. Yu Xiansheng said that he was influenced by the recent death of two people caused by counterfeit drugs of Tangzhining Capsule in Xinjiang, and he felt that he had an obligation to let more people see the truth.
"The more you look inside, the more hateful you feel!" Yu Xiansheng said that since posting, netizens have been sending him short messages in the station to encourage him.
"Human flesh search" locks actors
After checking with several units appearing in TV advertisements, the so-called "experts" were unanimously denied by Union Medical College Hospital, Peking University Medical Center, Beijing China-Japan Friendship Hospital and other units. After checking the personnel files, all the above units said that there was no such person.
Yu Xiansheng said that he had expected this result. This time, he can pull out a string of pseudo-experts, in fact, he borrowed the light of netizens. Among them, the white-haired old man with the highest exposure rate was first "human flesh search" by netizens. He is an actor of a film and television company. At the same time, the real names of other "experts" and the advertisements he once appeared on his blog also appeared.
However, in an interview with the media, the person in charge of the film and television company where Professor Guan Xinliang plays said that they shoot advertisements for some manufacturers, and all kinds of roles are designed by screenwriters, who will let experts, the masses and other roles introduce the use of products in the film according to the requirements of manufacturers. This is not fraudulent, misleading consumers and not illegal.
Actors posing as experts are suspected of fraud.
Relevant lawyers pointed out that according to the Advertising Law and other relevant laws and regulations, all kinds of experts and scholars are not allowed to appear in advertisements for medical products, and actors posing as experts are even more suspected of fraud. Advertisers and actors who play experts will be punished by the administrative department for industry and commerce, and if there are problems with product users, they will also be brought to civil proceedings.
The staff of the State Administration for Industry and Commerce said that such advertisements are false and illegal advertisements, and the national special campaign to rectify such advertisements has been going on. The masses can complain and report this kind of advertisement to the local industrial and commercial administration department.
Xia Xueluan, a sociologist, said that it is precisely because consumers blindly believe in experts that merchants seize this consumer psychological demand and resort to fake experts to falsify medical products to improve the authority of advertisements. (Reporter Liu Lin)
Editor: Li Xiuwei