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＂Sunshine Robber＂： Decoding the Film and Television Creation and Asking the Three Grasping Hands for Curing People’s Hearts at the Present Time

　　"The Northeast Tiger pounced on people" and "The Northeast Tiger smashed the window with one hand" … … Recently, the news that the wild Amur tiger in Heilongjiang has entered the village has attracted attention. In such a dangerous scene, many people first reacted that this is a picture that will only be seen in film and television; However, the same tiger, who went into the city and met people, not only did not hurt people, but also staged a happy drama of "mother and daughter are deeply in love", which is the scene in the film "Sunshine Robber" which will be released in May 1st.

　　The deep love between mother and daughter shows the creative orientation of people-oriented

　　In order to prevent the young tiger (Nana) from being sent to the circus, Xiaoxue brought her to her home to feed. As she grew up day by day, her feelings became deeper and deeper. Xiaoxue regarded Nana as her own and treated her daughter as her own, just like the scene at the beginning of the film, which made people mistakenly think that her daughter was really lost.

　　The scene of this film is also a realistic portrayal of the current society: many people regard pets as emotional sustenance. For singles, pets are the best channel to solve the loneliness of leaving home; For empty nesters, pets are a kind of emotional companionship, pinning their thoughts on their children far away from home; For children, pets are the best gift for growth, and the companionship along the way is as unforgettable as brothers and sisters … …

　　Throughout the years, Meng Chong’s movies and TV shows, Hachi: A Dog’s Tale, Guide Dog Q, A Dog’s Purpose, etc., all make people appreciate the warmth and love between people and pets, convey touching emotional value, highlight the people-centered creative orientation, and reflect people’s innermost feelings and wishes.

　　May also give us some thoughts, whether we can really give our sincere feelings to our relatives and friends, so that they can get the most real emotional comfort and joy?

　　Protecting wild animals and plants with heart for heart is to protect human beings themselves.

　　The happy "mother and daughter" life of the hostess Xiaoxue and Nana was broken by the magical arrival of poacher Liu. Although Liu’s magical poaching in the film "has a cause", what he did is also a indiscriminate act to satisfy his own desires.

　　Killing indiscriminately may be quick for a while, but it may create a disaster. In 2019, the COVID-19 epidemic suddenly struck, and the source of the virus directly pointed to the illegal trade of wild animals. Looking back on SARS in 2002, it is also inextricably linked with the indiscriminate eating of wild animals. If there were no illegal hunting and trading of wild animals, the demon virus that caused human disasters might not have fallen into the world at all.

　　It is urgent to ban illegal wildlife trade and get rid of the bad habit of overeating wild animals. Over the years, with the promotion of multi-measures to protect wild animals and plants, the number and distribution of many wild animals and plants in China have increased, and more and more places have become a paradise for wild animals and plants to live in.

　　Just as in the film, tiger Nana is a fierce beast to outsiders, but for Xiaoxue, this is her clever daughter and a friend of mankind. In the basement, Nana can give a high-five to Sunshine, the woman who came to rescue her. In the street, Nana ran all over the street, but no one was hurt. In the elevator, the mother with the baby in her arms trembled with fear, but the innocent baby showed a kind smile to Nana, and Nana also reached out and gave her a high five in return … …

　　Animals and plants are sincere friends of human beings. Be more kind and gentle, "give in" for animals and plants, and also seek happiness for human beings, because protecting wild animals and plants is actually protecting ourselves. Each of us should internalize the concept of protecting wild animals and plants in our hearts and externalize it in our actions. We should protect them like our own eyes, so that we can live in harmony with nature and make our home on earth better.

　　Take care of the children, stop and wait, and spend some time with them.

　　In fact, in the middle of the film, perhaps I still don’t understand why the heroine Sunshine promised Xiaoxue to save Nana, even risking her life. The film finally gave a convincing and heartbreaking answer. Sunshine is to make up for her inner apologies and guilt to her mother by saving Nana, and her mother’s death is due to one of her jokes, but the purpose of this joke is only to attract her attention and companionship.

　　I have to say that the move of sunshine is also touching. Companionship is indeed a scarce product in the fast-paced society. Many parents are busy working overtime, socializing and working hard, not to mention that it is not easy to get along with their children day and night, or even meet once a year.

　　Affection is eternal care, while the child is still young, a little more companionship and guardianship is the best gift for the child. As parents, you might as well bend down and feel their little thoughts from the children’s point of view, accompany them to see their little world and give them some care that they need most. Because those children who are alone need their parents to stop and wait and spend time with them.

　　Highlight the people-oriented creative orientation, realize the beautiful desire of harmonious coexistence between man and nature, and explore the power of family companionship … … A film "sunshine robber" carries too much, and there is more for us to feel and think about; The persistence and persistence of Sunshine in helping others, keeping promises, and pursuing freedom, just as the film uses real tigers to shoot, challenging the initiative to become the benchmark of real tigers in China’s film industry, will leave a strong impression on this May 1st file and submit a groundbreaking and excellent answer sheet to boost the development of China films.

Those funny moments in life

Here are two jokes, hoping to bring you happiness!

☆☆☆☆☆☆☆☆☆☆

Joke 1

After school, Li Xiaoming looked for a biology teacher with a notebook. He asked, "Teacher, why do human red blood cells contain protein from pigs? Does this mean that humans and pigs have a certain genetic relationship in evolution? Also, about pig eight quit … "

The biology teacher stared at Li Xiaoming’s notebook for a moment and wrote on the blackboard with chalk: "Globin-one of the components of human hemoglobin."

Li Xiaoming looked down and saw his notes: "Pig protein …"

☆☆☆☆☆☆☆☆☆☆

Joke 2

Mother’s Day is coming, and the teacher reminds the students of their mother’s hard work and asks them to write a composition thanking her. Most students will write a sentence in their compositions: "When I grow up, I must be filial to my mother!"

Xiaolan, who is in the second grade, wrote in her composition: "Mom is so hard, I will ask my children to be filial to me in the future! ! ！”

……

Continuously improve the level of medical services.

Recently, Shenzhen, Guangdong and other places have launched the "credit medical treatment" model. The hospital information system automatically initiates "non-inductive payment" for the medical expenses incurred by residents in the process of seeking medical treatment. The medical insurance reimbursement part is settled in real time, and the personal self-payment part is paid in advance by the medical credit line. Patients do not need to make any payment operation in registration, examination, medicine collection and other links, thus avoiding the pain of repeatedly queuing for payment.

From day surgery to night outpatient service, from nurses to home delivery, from "fingertip registration" to "cloud image" … a new measure to improve medical services, so that patients can experience the convenience and comfort brought by service upgrade. At present, the people have a higher demand for health, not only to see a doctor and see a good doctor, but also to see a doctor more comfortably and provide more considerate services. In order to further solve the problem of people’s urgent need to see a doctor, the National Health and Wellness Commission requires that "patient-centered" should be applied to all aspects of medical services in three years, so as to improve the comfort, intelligence and digitalization of medical services as a whole and promote the formation of a modern Chinese medical service model with more scientific process, more continuous model, more efficient service, more comfortable environment and more considerate attitude. Medical institutions at all levels should make full use of new means, new technologies and new models to get through the difficulties of people’s medical treatment, so that the reform results of high-quality hospital development can benefit all people more and more fairly.

It is necessary to innovate ideas, serve forward and improve patients’ pre-diagnosis experience. For example, improve the appointment diagnosis and treatment system and use artificial intelligence to improve the accuracy of appointment diagnosis and treatment. Provide appointments with various channels and valid certificates, implement time-sharing appointments, and implement various appointment modes such as centralized appointment for inspection and inspection. Reasonably arrange the number source quantity according to the professional characteristics, and reserve enough time for doctor-patient communication. Promote a variety of appointment modes, such as inter-clinic, cross-disciplinary, follow-up, within the diagnosis and treatment team, and within the medical association. Second-and third-level hospitals open a certain proportion of sources to primary medical institutions, give play to the positive role of family doctors in making appointments for referrals and examinations, and improve service continuity. Explore the establishment of a pre-visit mode. For patients who have a clear diagnosis and are treated for the same disease, they can make an appointment for the examinations needed for the follow-up visit through the Internet diagnosis and treatment platform, the Internet hospital or the appointment diagnosis and treatment platform, and match the number source of the follow-up visit according to the results of the examination and inspection.

It is necessary to simplify the process, innovate the model and improve the outpatient experience. For example, further optimize the outpatient process design to shorten the patient’s detention time in the outpatient department. Compression of outpatient number, payment, printing reports and other links to shorten the waiting time of patients in outpatient service. Strengthen guidance, simplify the process that requires multiple outpatient clinics and nursing, and reduce disorderly flow. Provide a variety of payment channels, and explore the implementation of "pay for medical treatment first" and "pay for medical treatment once" on the premise of ensuring the safety of funds. Establish a "one-stop" outpatient service center to provide patients with services such as guidance, consultation, inspection and appointment, acceptance of complaints and suggestions, and rental of convenient equipment to help patients familiarize themselves with the medical treatment process. Improve the multidisciplinary diagnosis and treatment system, expand the specialties and diseases covered by multidisciplinary diagnosis and treatment, and provide multidisciplinary diagnosis and treatment services that "patients don’t move doctors". Set up new outpatient clinics such as anesthesia, pain and health management, and provide more abundant outpatient services.

It is necessary to provide continuous services, coordinate medical care and prevention, and improve the post-diagnosis experience of patients. For example, relying on medical associations to improve the continuity of medical services, taking urban medical groups and county medical associations with grid layout as carriers, optimizing medical service processes, unblocking two-way referral channels, sinking experts, outpatient number sources and inpatient bed resources, and providing integrated medical and health services for residents in the grid. Promote the sharing of medical information in medical associations and explore the establishment of smart medical associations. Establish patient follow-up files and follow-up plans, build a multi-channel intelligent follow-up platform based on patient service, provide patients with more scientific, convenient and professional out-of-hospital rehabilitation and continuous treatment, find potential problems in time through data analysis, provide a green channel for medical treatment, and provide better protection for patients after diagnosis.

Medicine is an organic combination of science and humanities. Exquisite medical technology and warm humanistic care are important components of high-quality medical services. There is no end to improving medical services. Only by continuous innovation can we better meet the people’s growing needs for a better life. It is hoped that medical institutions at all levels will be guided by patients’ needs, aim at effectively improving people’s feelings of seeing a doctor, optimize medical services, enhance patients’ experience, and continuously enhance people’s sense of gain, happiness and security in seeing a doctor. People’s Daily (September 8, 2023, 19th edition)

Research and development costs are low, and it is difficult to break the low-end positioning. How can domestic beauty cosmetics go far？

The Beijing News (Reporter Wang Shengnan) The cake of domestic beauty cosmetics is getting bigger and bigger, and the problems are also coming. Experts pointed out that the operation mode of low R&D and high marketing has never been able to break the positioning of the low-end domestic beauty brands. With the strong overweight of international brands after the recovery of the China market, it is not easy for domestic beauty brands to go more steadily and further.

"Recently, Hua Xizi’s advertisement was circulated in the elevator every day", "I saw the advertisement of Perfect Diary in the elevator, and actually found Zhou Xun to endorse it" … On the eve of the Double Eleven, Hua Xizi and Perfect Diary, domestic beauty brands that rely on online channels to grow day by day, chose Baping elevator to seize the consumer market through offline media. At the same time, it is still accelerating the layout of offline stores. By the end of September this year, Yixian E-commerce has opened more than 200 offline experience stores in more than 90 cities in China.

As for the reasons for developing offline channels, Hou Cong, a health beauty consultant and life aesthetician, pointed out that on the one hand, domestic beauty brands need to continue to explore potential customers offline, expand brand recognition, and conform to the traditional consciousness of "running away from monks but not temples" in China consumer market. For first-and second-tier cities, offline channels have the function of "brushing the sense of existence" and "shooting the face", while for consumers in sinking cities, what is real and within sight is still their important consideration.

On the other hand, relying on online channels is not a long-term solution. Although online marketing has brought high sales, the cost is also huge. For example, the annual report of Polaiya, which occupies a place in the recommendation list of beauty bloggers, shows that in 2019, the annual net profit of Polaiya was 393 million yuan, but the sales expenses reached 1.223 billion yuan, a year-on-year increase of 38.03%, of which the image promotion expenses were 839 million yuan. The high sales expenses contributed to the performance growth, but did not change the profitability. In 2019, the net interest rate of Polaiya decreased from 12.14% in 2018 to 11.73%, and the gross profit rate also decreased slightly from 64.03% to 63.96%. At the same time, the insiders also pointed out that the current way of marketing to create explosions is limited to the overall improvement of the brand, and users have not generated high loyalty to the brand. Continuing to create explosions means long-term high sales expenses.

In contrast to the high sales expenses, there are unmatched R&D expenses. In 2019, the sales expenses of Polaiya reached 1.223 billion yuan, and the research and development expenses were 74.6026 million yuan, and in 2018 it was 51.2918 million yuan. After large-scale marketing, the quality and reputation of domestic beauty cosmetics are not satisfactory. In the comments on Hua Xizi’s explosive powder, there are many comments such as "it’s not as good as shaking audio and video", "the packaging is really beautiful, but it’s really difficult to use" and "the advertising is too boastful".

Hou Cong pointed out that at present, the positioning of domestic beauty brands is still dominated by the low-end and middle-end, and the operating mode of low gross profit and high marketing has aggravated the financial burden of brands. At the same time, low-cost means can easily make brands reach the profit bottleneck ahead of time, which can only be used as one of the chips to enhance competitiveness, not a long-term solution. Nowadays, consumers’ loyalty to brands and commodities is not as good as before, so it is the key to seize consumers through product innovation and technical iteration, which is why many cosmetic products with indicators will be updated on the original basis every few years. The rapid development cycle and reaction speed of domestic beauty cosmetics meet the needs of consumers faster, but the quality system and related technologies are still not perfect, which can’t keep up with the development speed, and the quality and safety that follows will also become a problem.

Compared with international brands, Hou Cong said that in addition to the low-end positioning of domestic beauty products, some brands still have a "three-minute fever" operation mode, which is difficult to adhere to product research and development, technological innovation and consumer service, and the technology and high professionalism are still not as good as international brands. In addition, the enthusiasm of domestic beauty brands for independent research and development is also being hit by endless imitations. Insiders pointed out that after a domestic beauty product became popular, some brands that wanted to rub traffic would copy the original, launch their own products, and dilute the original traffic and sales. Over time, it weakened the enthusiasm of domestic beauty brands for independent research and development.

From skin care, make-up to medical beauty, China’s beauty market has great potential. According to the report released by data analysis agency GlobalData in June this year, the beauty market in China is expected to grow from 39 billion yuan in 2019 to 59.5 billion yuan in 2024, with a compound annual growth rate of 8.8%. After the outbreak of the epidemic, the China market is the first to recover. Although domestic beauty brands occupy the home advantage, international brands are also overweight, which is bound to carve up the existing market. How to go far and stabilize after the rise, there are still many problems that domestic beauty brands need to ponder.

Beijing News reporter Wang Shengnan

Editor Jake proofreads Chen Yanyan.

Running the World Natural Heritage Site Shi Bing started the first ＂Ink Yunshan＂ cross-country race.

At 8: 00 a.m. on April 22nd, the 2023 "Running Guizhou" Mountain Running Series (Shibing Station) and the first Shibing "Ink Yunshan" Cross-country Running Challenge started in Shibing Music Fountain Square, and more than 1,000 runners rushed to various sports landscapes of "Ink Yunshan".

The reporter learned that the "Running Guizhou" mountain running series is a self-owned brand event created by the Guizhou Provincial Sports Bureau. It was founded in 2018 and has been selected as a national sports industry demonstration project and a China sports tourism event. Along the way, tens of thousands of runners started their first cross-country race in this large-scale series in southwest China. No matter old friends or newcomers, they all followed the pace of "running Guizhou" and fully enjoyed the magnificent landscape of Guizhou between good mountains and good waters.

Yuntai Mountain, a world natural heritage site, is a tourist treasure for exploring and seeking seclusion on the eastern route of Guizhou Province. The athletes’ departure broke the tranquility here and brought back the wild interest of cross-country running. This competition is the second stop of the 2023 "Running Guizhou" mountain running series. There are three groups of 50 km "Chaoshan Group", 20 km "Xunshan Group" and 10 km "Leshan Group", including many elite athletes such as Zheng Wenrong, Wang Aili, Wang Zhihu, Wu Yongbo and Shi Aiai, and more than 1,000 cross-country runners. Shi Qiang, a contestant who specially came from Chengdu, Sichuan, said: "The Cunninghamia lanceolata River is crystal clear, and Yuntai Mountain has a long-standing reputation. Today, I can immerse myself in the beautiful scenery here and feel physically and mentally happy through running." "Although it is the first time to participate in the competition, I think I can fight and surpass some players." Since shibin No.3 Middle School, Wu Escape River said happily.

As a more challenging 20-kilometer race, after about two hours of cross-country trekking in the mountains, the contestants reached the finish line one after another. Zhang Guili, a female player from guiyang university, won the second place. "It’s my first time to participate. I’m very tired when climbing the hill. I feel that I can’t hold on. It’s completely unexpected to finally get the ranking."

During the 50-kilometer race of Chaoshan Group, the contestants will pass through Yuntai Mountain Scenic Area, a world natural heritage site, and Cunninghamia River Rafting Scenic Area, a national AAAA scenic spot, and shuttle between mountains, streams and ancient roads, so that they can truly feel the charm of Shi Bing’s intersection of nature and humanity.

After fierce competition, in the end, Liao Tingying, Zhang Guili and Zhou Yangyang won the top three women in the 20km mountain-seeking group, while Shi Aiai, Li Xun and Gao Li Chang won the top three men in the 20km mountain-seeking group. Wang Aili, Fan Lina and An Qin won the top three women in the 50 km Chaoshan group, while Wang Zhihu, Wu Yongbo and Wang Jinhai won the top three men in the 50 km Chaoshan group. Ping Huang Qielan Long-distance Running Association and other organizations won the Best Organization Award.

"Today, the weather is not hot, which is more suitable for running. This track is also very easy to run. I have been running in the mountains, and the scenery and track are better. It is quite comfortable to run all the way down." Wang Zhihu said happily. Wang Aili, who won the first place in the 50-kilometer women’s team, excitedly told reporters: "I only came into contact with cross-country running last year. The first feeling when I came here was that the mountains and rivers were beautiful, and I will come again next year."

In order to protect every dream of going to Shan Ye, the staff and volunteers made preparations early. Steaming fried rice with eggs, delicious and sweet corn porridge, bamboo sun chicken soup with endless aftertaste, electrolyte drinks full of energy, as well as five-color glutinous rice with local characteristics, beef stewed radish, white sour soup, lime and alkali, and …… a group of luxury food supplies brought the best logistical support to each athlete. During the competition, the local catering industry and accommodation industry were booming, and restaurants with local beef dishes were even more busy. Player An Qin said that because of the beautiful scenery of Yuntai Mountain, he was reluctant to return for Shi Bing’s food.

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