In the 1980 s, he played the villain in a martial arts film and put eight male stars, including Ji Chunhua, together, and the difference came out

Original DJ Yaqing DJ Yaqing

Zheng Xulan’s sweet song "Sunrise in Songshan Depression, Morning Bell Starts Birds …" was heard on TV.

We can’t help but pull our thoughts back to the 1980s.

The bloody age when martial arts films were popular on the big screen.

The classic pictures in a series of martial arts films reappear in our minds, and even the expressions and actions of the actors in the film are so clear and identifiable.

In the 1980s, martial arts films opened our eyes and made us feel the charm of "real skill and hard work". The memory of youth is the best, and we can’t forget it no matter how many years.

In the 1980s, we got to know many martial arts stars through martial arts films-Jet Li, Zhao Changjun, Li Junfeng, Qiu Jianguo, Ge Chunyan, Lin Quan, Huang Qiuyan … But do you still remember those actors who played villains in the martial arts films in the 1980s? Many of them were rarely mentioned later. However, their performance in martial arts films in those years also left us with a deep memory.

Speaking of it, many of them are actually the real masters. They also showed their true kung fu skills from boxing to meat in the martial arts movies in the 1980s, and they also had their own unique features in depicting characters.

Today, Yaqing wants to review with you eight male stars who played villains in martial arts films in the 1980s.

The villains they created in those days were all sinister and vicious, which was anathema to people. However, when we put them together, we will find that the gap is still quite large and clear at a glance.

Let’s start with the most popular Shaolin Temple.

Yu Chenghui: In 1982, he played Wang Renze in Shaolin Temple.

In 1982, a Shaolin Temple not only made Jet Li famous, but also made us remember two good actors, Yu Chenghui and Ji Chunhua.

One of the reasons is that their real kung fu reflected in the film is amazing, and their agility is biting. The second reason is that their performances and appearances also have obvious memory points.

Yu Chenghui was born in Penglai, Shandong Province on August 16th, 1939. At the age of 12, he began to learn martial arts. At the age of 24, he participated in the martial arts competition in East China, and won the championship with a set of "drunken swords", which made him famous. However, because of his leg injury in training, he was forced to leave the Wushu team and enter Shandong Huangtai Paper Machinery Factory as a worker. However, he did not stop studying martial arts, and used his spare time to complete the idea of "mantis through the forest". In 1979, he joined the Ningxia Wushu Team as a coach and began to attract the attention of some film directors.

I think there is an unyielding spirit in him. I think this should be an important reason for his fruitful performance in film and television.

However, at first, when his good friends Wu Bin and Yu Hai persuaded him to play Wang Renze in Shaolin Temple, he was still somewhat disapproving. However, on the same day, he replaced the sword with a wooden stick and performed a set of two-handed swords in public, which opened the eyes of the audience. Zhang Xinyan immediately grabbed him. Because, Yu Chenghui’s consummate swordsmanship and his wild temperament are the best candidates for Wang Renze.

As a result, Zhang Xinyan’s actor configuration played a very good chemical reaction. Jet Li’s youth and Yu Chenghui’s sophistication were in sharp contrast. The huge contrast and intense drama conflict made the audience want to stop.

Yu Chenghui successfully portrayed the villain Wang Renze in Shaolin Temple, and he highlighted Wang Renze’s "cruelty and cruelty", which is unforgettable. Later, he played the villain Herzog in "South and North Shaolin", and the martial arts shown in the film were superb.

Then from 1988, he began to create positive images in film and television dramas, such as Ma Yi in Heroes of the Yellow River, Feng Qingyang in the legendary swordsman, Huang Yaoshi in Heroes of the Condor, and Zhang Sanfeng in The Dragon Slayer. His positive characters are quite immortal, which is totally different from the villains he played before. This also shows his ability to shape characters from another aspect.

It’s just that Yu Chenghui died too early. On July 4, 2015, he died of illness at the age of 76. However, the villain images he left on the screen, such as Wang Renze in Shaolin Temple and An Yunshan in Four Famous Arrests, are forever engraved in our minds.

Second, Ji Chunhua: In 1982, he played the vulture in Shaolin Temple.

Does an actor’s appearance matter? Of course it matters.

If Yu Chenghui’s eyes of Yin and Yang make us unforgettable in Shaolin Temple, then Ji Chunhua’s highly recognizable appearance makes us remember the actor who plays the vulture at once.

His image is so distinctive. Bald head, fierce expression, and an obvious scar on his face. He hardly needs to act, making the audience feel that he is the "vulture" and the "eagle".

Later, he played the role of the bandit leader Bald Three Guns in Zhang Yimou’s "Red Sorghum". Although the film brought together Jiang Wen, Gong Li and other professional performers, Ji Chunhua’s performance never lost. His image, his expression, and his eyes all made him "have both spirit and form".

Ji Chunhua thus became a "villain" in the audience’s mind. Unlike Yu Chenghui, who also came out of Shaolin Temple, Ji Chunhua has been playing the villain almost all the time since he became an artist, and all of them are so lifelike. It was not until 2014 that he first appeared in a positive image in the movie "Golden Ou". This year, he is 53 years old.

Ji Chunhua was only 21 years old when he starred in Shaolin Temple. Since then, he has devoted almost all his energy to film and television performances. In July 2018, before his death, he also participated in the TV series "The Night Son". As a result, a few days later, he died at the age of 57. It’s a pity that he died young.

Third, Liu Liehong: In 1983, he played Niu Wu in Wudang.

Compared with Yu Chenghui and Ji Chunhua, Liu Liehong’s fame is not too big. I think the main reason for this is that his film and television dramas are limited. But his strength is not to be underestimated. His boxing, in particular, is very distinctive, as swift as an eagle and as sensitive as a monkey. The so-called "as fast as lightning" is nothing more than that.

In 1983, the Beijing Film Factory filmed the martial arts film Wu Linzhi, and invited Li Junfeng, the coach of the Beijing Wushu Team, to play Dongfang Xu in first hero, while Liu Liehong from Hunan was chosen as the villain Niu Wu. The most important reason is that I took a fancy to his rock eagle fist. He integrated the claw, grab, hook, grab, take and lock of the mountain rock eagle into his own boxing, which played a finishing touch in shaping the role of Niu Wu.

Since then, Liu Liehong has also played Cyclops, a distinctive villain, in a TV series with super high ratings in the 1980s. That unique shape is unforgettable. If he is different from Yu Chenghui and Ji Chunhua in performance, I think Yu Chenghui and Ji Chunhua obviously know how to express themselves in front of the camera. Both martial arts and literary dramas are naturally in place. Liu Liehong’s martial arts drama is impeccable, but the literary drama is somewhat stiff and the performance traces are heavier.

So later, Liu Liehong did not devote all his energy to film and television creation, but carried forward Rock Eagle Boxing. He has won awards in numerous competitions in China. He also founded Xiangnan Martial Arts Hall, which trained many students. In 2007, his original rock eagle boxing was also recorded in the list of intangible cultural heritage protection in Shaoyang City, Hunan Province.

Fourth, Sun Genfa: In 1984, he played Halfu in The King of Southern Boxing.

Do you still remember the actor Sun Genfa?

He actually debuted earlier than Jet Li and Yu Chenghui.

At the end of 1979, Hong Kong’s "Phoenix" film company planned to shoot "Treasure Beyond the Great Wall", and invited mainland professional Wushu athletes to participate in the shooting of martial arts films and kung fu films for the first time. Wu bin, the coach of Beijing Wushu Team, served as the martial arts instructor, and athletes Wang Qun and Yan Ping participated in the performance, including Sun Genfa’s name. But because they were all walk-ons, they didn’t attract more audience’s attention.

In 1984, the filming of "King of Nanquan" was started, and Qiu Jianguo, the champion of Nanquan of Guangdong Wushu Team, was invited to play Lin Hainan, the positive role of first hero. The performance task of the villain, Hal Fu, was performed by Sun Genfa of Beijing Wushu Team. Sun Gen’s skill is excellent, especially the rope dart, which is dazzling. In the final final duel between Nanquan King and Halfu, Qiu Jianguo and Sun Genfa both showed their own housekeeping skills. That’s a master’s trick, like a tiger versus a lion. In the end, it was Nanquan Wang who used the trick of "anti-whirlwind leg" to kill Hal.

Sun Genfa’s image is actually very distinctive, and there is no sense of disobedience in playing the villain. I remember that he has only been in two films since then. One of them is The Lonely Murderer. He plays the leading role, playing the hero, lonely Han, and looks tough. But his performance in this film is not particularly brilliant. Of course, a big reason for this is that the shooting technique of Lonely Murderer is not accepted by the public, the picture is blurred, the pace is slow, and the martial arts scene is not satisfactory. In it, Sun Genfa showed no impressive performance except hard work.

Then, he played the villain Scarface in "The Secret Letters of the Nation" filmed by Shanghai Film Studio, but fewer people have seen this film. After that, there was little news of him.

V. Sun Jiankui: In 1984, he played the second master in Shaolin Kid.

Sun Jiankui also performed well in Shaolin Temple, and his role as a corner of the sky was an eye-opener with a set of drunken sticks like flowing water. Then in 1984, he co-starred with Zhang Xinyan and Jet Li in Shaolin Kid. But this time, the final he played was a villain.

In Shaolin Kid, Sun Jiankui’s performance is wonderful. First of all, he designed a "cross-eye" for the role, which was very joyful, and then his performance was natural, without affectation or facial makeup. So I was deeply impressed by the image he played as the second master.

Perhaps it is precisely because of the success of this role that Sun Jiankui has created a series of villains in film and television dramas since then, especially Liu Jin, the great eunuch who commits all kinds of evils in tai chi zhang sanfeng, who has been vividly portrayed by him, which is as good as Donnie Yen’s performance in Xinlongmen Inn. In addition, his role as a demon monk in the western regions in Five Ancestors of New Shaolin is also very distinctive. In order to highlight the viciousness of this role, he also specially designed a "sissy" and liked to make up, but he was good at kung fu. This contrast has left a very strong memory for the audience.

Thus, Sun Jiankui is a very savvy and creative actor. Later, he started as a martial arts instructor, designed movements for flying swords of dragon gate, and won an Academy Award. At the same time, he also played a role in movies such as The White-haired Witch’s Moon Paradise. And now I’m old.

Yu Rongguang: In 1985, he played Qi Tianyuan in Kapok Robe.

Yu Rongguang is handsome in image and tough in temperament. But when he first appeared on the screen, he appeared as a villain.

He was born in Beijing in 1958. He is the son of Mr. Yu Mingkui, a Peking Opera performer. He studied martial arts in Peking Opera since childhood, which laid a very solid foundation for his future acting in martial arts films. In 1985, he played the role of Qi Tianyuan, the villain, in Kapok Robe. In the film, he not only shows Wudang boxing in a variety of patterns, but also portrays Qi Tianyuan’s character vividly, without affectation or stubbornness, which is really rare.

Since then, he has found a feeling like a duck to water in the film and television circle, and made such martial arts films as A Mirage, Ancient and Modern Wars of Qin Fighters, and The Rise of the Storm in Dong Fangbubai. However, different from other martial arts stars who debuted in the same period, Yu Rongguang dared to expand his career, not only by showing his fists in martial arts films, but also by consciously honing his acting skills, and finally made himself a film and television actor who could win the audience’s love by acting instead of kung fu.

So after that, we saw different types of characters created by Yu Rongguang. The label on his body is no longer limited to "martial arts star", but has become an "old play bone". I think the biggest difference between him and other martial arts stars is that he pays attention to depicting the character and the heart of the character. This actually put forward higher requirements for actors, but Yu Rongguang really achieved "both civil and military skills".

Later, he embarked on the road of producer and director, which shows that he has a very clear plan for his career development. Now he is still active in the film and television circle. Not long ago, we saw him in the costume drama Shangshi. Now, at the age of 64, he still looks like body of work.

Seven, Wang Chi: In 1988, he played the black sand palm in Invincible Yuanyang Leg.

Wang Chi was originally a teacher of Beijing Institute of Physical Education. In 1985, he made his debut as a ranger in the martial arts film Shaolin lay disciple. But the role he really impressed the audience was the villain Black Sand Palm in Invincible Yuanyang Leg, which was filmed in 1988.

In "Invincible Yuanyang Leg", Wang Chi plays the black sand palm, which moves quickly and flies up and down, and the tricks are strange and unpredictable, which also makes the audience dizzying. But his performance, like many martial arts actors, is superficial and obviously has not mastered the essence of film and television performances.

However, this situation has been greatly improved with the increase of his participation in movies. Since then, he has participated in movies such as Dragon Stunt Team, Desperate House, Killer Love, Life in the Desert, and so on, with both positive and negative characters.

He probably began to try to be a director in 1994, and directed films such as Men Are Difficult, Sherlock Holmes and China Woman, but the market response was not satisfactory. Then it was forgotten by the audience.

Eight, Ge Cunzhuang: In 1980, he played the role of Sha Helmsman in The Mysterious Buddha.

In fact, strictly speaking, the first martial arts film we saw in the 1980s was not Shaolin Temple, but The Mysterious Giant Buddha. After the film was released in 1981, it caused a great sensation. It’s a miracle that the movie has created a box office of over 100 million yuan with a ticket price of 15 cents.

In addition to the suspense and fascinating plot of the film, the cast of the star cast is also the main reason why everyone likes this film. Therefore, although the martial arts effect of this film is not very brilliant, it has become an unforgettable work for fans.

The heroine of this film is Liu Xiaoqing, who was a proper box office guarantee in the 1980s. Ge Cunzhuang, who plays the villain Sha Dui, is a famous villain performing artist loved by the audience.

Ge Cunzhuang challenged himself again in The Mysterious Giant Buddha. Unlike Yang Shouye, who played in Guerrilla in the Plain, and Feng Lanchi, who played in The Red Flag, Master Sha in The Mysterious Buddha has a hard skill. Ge Cunzhuang didn’t know martial arts at first, but in order to play this bully well, regardless of his age, he practiced kung fu hard until he could "confuse the real with the fake". I think his spirit of challenging himself deserves our admiration.

Ge Cunzhuang showed superb acting skills in The Mysterious Giant Buddha. Although his martial arts are not as good as those of Yu Chenghui and Ji Chunhua, he is the most brilliant performer. The character’s personality is clearly defined by him, and the image of a cruel and vicious rudder is on the screen.

I think it is precisely because of Ge Cunzhuang’s outstanding performance in The Mysterious Giant Buddha that in 1983, when the Beijing Film Factory filmed Wu Linzhi, he became the actor of the villain Liang Shouren. He vividly portrayed the image of a gentle but actually scheming "dog’s leg". It’s different from Master Sha in The Mysterious Buddha.

Since then, Ge Cunzhuang has appeared in many film and television dramas, and he has been acting until 2013. On March 4th, 2016, performing artist Ge Cunzhuang died of illness at the age of 87.

Time flies, time flies. Unconsciously, 40 years have passed. However, old images still appear in front of us from time to time. So when we talk about the martial arts films we saw in the 1980s, which one impressed you the most? Which actor is the best villain? Welcome everyone to interact with more netizens through the message area. I am Yaqing. Thank you again for your attention. My friends remember to like, collect and share. Let’s meet at the same time tomorrow. Goodbye.

Original title: "In the 1980 s, I played the villain in a martial arts film, and put Ji Chunhua and other eight male stars together, and the difference came out."

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2023 Guangzhou Auto Show: Daolange brought a variety of models to the show.

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British architect Zaha passed away, his works include Wangjing SOHO and Galaxy SOHO

Zaha

Famous for Vitra Fire Station

  Zaha Hadi, a world-renowned British architect of Iraqi origin, died at 65 of a heart attack while being treated for bronchitis at a Miami hospital, according to a BBC report. She was known as the "witch" of architecture. She had four projects in Beijing: Wangjing SOHO, Galaxy SOHO, Lize SOHO and the new airport’s Terminal 1.

  Died suddenly in the hospital

  Zaha Hadid Architects confirmed her death on its Web site, which said she had contracted bronchitis earlier this week and had suffered a heart attack while being treated at a hospital. She died suddenly on the morning of March 31 local time. After the news of her death broke, the architects’ Web site was repeatedly busy and inaccessible.

  Extremely famous in the architectural world

  Zaha is well-known in international architecture, having become the first female architect to win the Pulitzer Prize in 2004, says Frank Gehry, a jury judge. "The 2004 winner is probably one of the youngest to win and one of the clearest designs I have seen in years. Her work is full of passion and innovation." Last year, Zaha became the first female architect to win the Royal Gold Medal, the highest award in British architecture, from the Royal Institute of British Architects.

  Zaha has designed many well-known architectural works around the world, such as the New National Arena in Tokyo, the BMW Central Building in Germany, the London Olympic Swimming Pool in the United Kingdom, the Abu Dhabi Performing Arts Center, the Innsbruck Cable Car Station in Austria, the Fino Science Center in Wolfsburg, Germany, the Cincinnati Center for Contemporary Art in the United States, and the 170-meter glass tower in Milan.

  In Beijing, Zaha’s work includes New Airport Terminal 1, Wangjing SOHO, Galaxy SOHO, and Lize SOHO.

  Zhang Xin, chief executive of Soho China, also wrote on Weibo last night: "I just received the shocking news that my good friend Zaha Hadid, an architect, died of a heart attack this morning in Miami. Seeing her in New York last week, I didn’t expect her to be the last of us."

  Zaha’s employee, Chinese architect Shen Jianghai:

  Her temper is just critical of the design itself

  "She has influenced almost everyone who does architectural design," Shen Jianghai, a Chinese architect and former employee of Zaha, told reporters in the morning. Since she was 19 years old and a freshman in college, Zaha has been her most admired architect, and this worship has continued to this day. It has not changed for more than a decade, and no designer can replace it. "It was Zaha who let me know that architecture can be different, and it was also she who taught me from my freshman year how important it is for designers to persevere!"

  Shen Jianghai said that in June 2010, he was fortunate enough to get an interview with Zaha Architects and then went to work there. During his working days, everyone worked in a small house that used to be renovated by a girls’ school, so they were able to see her often. Although Zaha’s temper is not very good, it does not affect the charm of a designer at all, and she is usually very gentle, and her temper is only critical of the design itself. "In fact, at that time, I felt that her physical condition was not very good."

  Controversies are also her charm

  Mr. Shen said it was not unusual for Mr. Zaha’s architectural work to be the subject of controversy online a few years ago over his project in Beijing, which was described by some as "the curve of God and the waves of heaven" and others as ugly.

  "The controversy about Zaha is not limited to China. In fact, the world has been full of controversy about Zaha since she was discovered by Japanese architect Isozaki after her first project. But this is also the charm of Zaha, because she has led architectural design to a completely different field. Without her persistence and even paranoia, people would not know that architecture can also be streamlined." Shin Jianghai said that what he admires most about Zaha is her criticism of reality and her non-conformity.

  Talking about Zaha and China, in Shen Jianghai’s observation, he felt that Zaha was very interested in China, and not just in the market. "In addition, she sometimes invites colleagues to eat, and she also likes to go to an expensive Chinese restaurant near Chinatown."

  Today, the Architect’s Moments are filled with tributes to Zaha. As Shen Jianghai said, without Zaha, he would not be who he is today, and his designs would not be what they are today. "Please go all the way, many people say, you led mankind to a new world, and then you returned to your planet."

  character life

  The road to fame is full of thorns

  Zaha was born in 1950 in Baghdad, the capital of Iraq, into a wealthy, enlightened family. Her parents believed in the independence of education, and they invested a lot of expectations in their daughter. Her father’s son, a close friend, was a brilliant architect, and the brother next door had a great influence on the young Zaha.

  In 1982, Zaha won the first prize in an international architectural competition held in Hong Kong, China, strengthening her belief in continuing in this field. However, Zaha’s work was rejected in the first review. It was Japanese architect Shin Isozaki who had the unique eyes to fish her plan out of the waste paper pile.

  Zaha was so inspired that she taught at Harvard, Yale and other prestigious universities, and her design works cover almost all design categories, including doors and windows, furniture, sculpture ornaments, lamps, chairs, water glasses and tableware. Her paintings are even more avant-garde and have been exhibited all over the world. Her works are permanently collected by industry authorities such as the Museum of Modern Art in New York and the Deutsches Architecture Museum in Frankfurt.

  Ms. Zaha’s path to fame was fraught with thorns. Despite her early reputation as a "master deconstructionist," and despite her bold use of geometry and the many awards she has won, sometimes as many as four a year, many people still reject her bizarre designs.

BYD’s brand-new Qin Fuel/Qin EV has entered the compact sedan market since 64,900 yuan.

On November 5th, BYD’s brand-new Qin series was officially launched, and six new models were launched. Among them, BYD Qin has added four fuel models, and the official guide price of the new Qin fuel is 64,900-81,900 yuan. Before January 25, 2020, the first batch of car owners can enjoy a discount of 5,000 yuan and a surprise of up to 17,000 yuan. The price range of the new Qin EV after subsidy is 129,900 — 139.9 thousand yuan.

A new fuel version has been added to the compact car market.

Zhao Changjiang, general manager of BYD Auto Sales Co., Ltd., mentioned in an interview that from January to September this year, the compact car market accounted for 31.7% of the total market, which is the highest share of the automobile segment and also the "place where the military strategists must fight for it". The brand-new Qin Fuel and Qin EV listed this time are divided into two ways, entering the fuel field and new energy field respectively, and continuing BYD’s journey in the compact car market.

Zhao Changjiang also said that the Qin series has always been a new energy vehicle, and the launch of the fuel version has important considerations: after the launch of the new Qin fuel version, it will make up for the lack of compact fuel cars in the Dynasty series. The brand-new Qin fuel adopts Dragon Face design language, led by internationally renowned design master Wolfgang Eiger, with a length of 4675mm and a wheelbase of 2,670 mm. The new car is equipped with a 1.5-liter +CVT power combination, which meets the national six emission standards. The maximum power is 80 kW, the peak torque is 148 Nm, and the comprehensive fuel consumption per 100 kilometers is 5.9L.

With the launch of brand-new Qin fuel, BYD Dynasty series products have achieved full engine and full power coverage in compact cars, intermediate cars, compact SUVs, medium and large SUVs and MPV markets.

The brand value of new energy is strong. The new Qin EV has a battery life of 421km.

Along with the new Qin fuel, there is also a new Qin EV. The new Qin EV also uses the Dragon Face design language, and the front face adopts a matrix closed grille. It is worth mentioning that the new Qin EV is based on the world’s leading professional electric vehicle platform — — The BYD e platform is built to realize the efficient integration of motor, electronic control and transmission, reduce the overall body weight, optimize the energy transmission path and reduce the power consumption. The maximum power of its driving motor can reach 100 kW and the peak torque is 180 Nm. The ternary lithium battery has a capacity of 53.1kWh, an energy density of 160Wh/kg, and NEDC’s comprehensive working life reaches 421km.

In the field of new energy vehicles, BYD has a solid technical accumulation, especially in terms of safety. The brand-new Qin EV listed this time builds a seven-dimensional four-layer battery safety matrix, which fully guarantees battery safety in terms of reliable connection, high-voltage protection, collision and overcharge.

With its technical strength and reputation, BYD has established a solid brand awareness among consumers. Therefore, in the case of a decline in the new energy vehicle market, the cumulative sales of BYD’s new energy vehicles in the first nine months still achieved a year-on-year increase of 34.31% to 192,600 units. New energy is the development trend of the automobile market, and Zhao Changjiang judges that it will gradually pick up next year.

The road to champion, the new Qin continues to move forward, intelligent technology empowers travel.

As the "pioneering work" of Dynasty cars, Qin has accumulated more than 200,000 car owners since its listing in 2013. Qin DM has won the CRC SAE category for many years in a row and is a "double champion" in the market and on the field.

Under the background that after the Pan-90s, it gradually became the main consumer and intelligent networking became the trend, Qin also chose to keep pace with the times. The newly listed brand-new Qin Fuel and brand-new Qin EV are both equipped with BYD’s latest DiLink 2.0 intelligent networking system, and users can install 3 million +APP applications on the system, providing cloud service functions, smart bracelet key system and other configurations, and matching Bosch ESP 9.3 body electronic stability system. At the same time, the new Qin EV also supports the intelligent remote upgrade of OTA of the whole vehicle, which can comprehensively upgrade the multimedia system, power system and braking system, and is equipped with remote driving black technology.

In addition, the brand-new Qin Fuel and the brand-new Qin EV both have leading configurations of the same class, such as the longest 4675mm body and NVH library-level quiet space, and their core components are all from internationally renowned suppliers.

With the listing of brand-new Qin fuel and Qin EV, BYD’s continuous efforts in the field of cars have been kicked off. According to reports, BYD will launch a brand-new medium and large car next year — — Han, when the dynasty series will officially enter the mid-to high-end car market.

Text/Beijing Youth Daily Intern reporter Wen Chong

Online congestion, the competitiveness of new beauty brands is "weak", will offline be the way to break through the bottleneck?

Cailian | New Consumer Daily (Gao Mengyang Intern Dong Jingyi) News,What do you think of when you talk about domestic beauty? The animal eye shadow of the perfect diary, the lipstick with small stilettos, the loose powder of Huaxizi, the highlight of orange blossom and the monochromatic eye shadow …

With the overwhelming publicity on platforms such as Xiaohongshu and Tik Tok, with the fiery explosion of single products, the new beauty brand has set off a wave of revival of domestic products in the beauty circle. In the sales of Tmall Double Eleven in 2020, Perfect Diary and Hua Xizi both won top1 and Top2 of the make-up category, and people pressed all kinds of international brands.

However, as more and more consumers return to rationality, the investment and layout of international big brands for e-commerce and online marketing have gradually matured, further squeezing the online space of new beauty brands.

In Tmall’s "Double Eleven" brand TOP transaction list in 2021, only Winona of domestic brands entered the top ten in the beauty category. In the makeup category, Saint Laurent, Estee Lauder and Sanxi Yucheng Top3, the perfect diary and Hua Xizi, which dominated the list in 2020, fell behind to the fourth and sixth places.

Obviously, offline brands with offline sales channels are more emboldened in online competition, which also makes some new beauty brand owners turn their attention to offline:

  • By the end of 2021, Mao Geping, the representative brand of Xinguochao Beauty, had laid out more than 30 counters in Yintai Department Store.
  • On December 25th, 2021, Winona, a functional skin care brand, launched its first store in Yintai Department Store.
  • On January 14th, the 14th offline direct store of Juduo settled in Wuhan Yintai Creative City …

Yang Qingsong, secretary general of China Department Store Business Association, once said in an interview with the media that all brand businesses and commercial development need to return to the essence of retail, and physical stores are still the operating resources of retail. Offline stores still have irreplaceable advantages online. Consumers can immerse themselves in the goods and touch the real things in online stores, and better understand the characteristics of goods, thus stimulating the purchase demand.

New brands and international brands are fighting online.

It has been two years since the fashion of national beauty cosmetics was blown.

The "2021 National Cosmetic Industry Regional Research Report" shows that in 2020, the number of new cosmetics enterprises in China exceeded 25,000, with a growth rate of 70%. As of November 2021, the number of surviving enterprises exceeded 90,000.

Perfect Diary, Orange Blossom, Winona and other "light of domestic products" were all popular on the whole network for a while, and platforms such as Little Red Book and Tik Tok were all over them. The Insight Report on Domestic Beauty shows that domestic beauty brands have occupied 56% of the market. For the young consumers of Generation Z, the attraction of domestic beauty products even once far exceeded that of international brands.

In 2020, Yixian E-commerce, the parent company of Perfect Diary, a head domestic brand, was listed on the NYSE, becoming the first China beauty group to be listed on the US stock market, with a market value of US$ 16 billion.

However, the good times did not last long, and the evaluation of domestic brand products on various grass planting platforms also became mixed. The perfect diary of the head once became a frequent visitor to the "black list" of beauty bloggers. For example, the share price of Perfect Diary has been going down all the way, and it has fallen by over 90% from the highest point.

At the same time, many traditional offline brands have seen the sweetness of online and increased their investment in online.

Taking Estee Lauder as an example, after the impact of the epidemic, Estee Lauder Group clearly stated that it would make major adjustments to its sales channel strategy and greatly increase its investment in e-commerce channels.

CEO Fabrizio Freda once pointed out in the release of the financial report in FY 2020 that the strong growth of Estee Lauder’s performance mainly benefited from continuous innovative ideas, digital marketing advertisements and Tmall platform. Among them, more than half of Estee Lauder Group’s sales in China market have come from mobile terminals, and Tmall has contributed the most.

In 2021, the GMV of Estee Lauder official boutique 618 Festival increased by over 100% compared with last year, and the GMV of official website applet live broadcast increased by 600% compared with last year. In the "Double Eleven", from the first wave of pre-sale to the first day of the first wave of official sales (from 0: 00 on October 21st to 24: 00 on November 1st), Estee Lauder’s official flagship store ranked first in both Taobao Live Beauty Merchants List and Taobao Live Tmall Merchants List.

In the "Double Eleven" arena, according to CICC data, from the price caliber per milliliter (ml), the lowest discount prices of Estee Lauder small brown bottle, Lancome small black bottle and Shiseido red kidney in 2021 are 8.5 yuan /10.8 yuan /8.6 yuan respectively, in which the small brown bottle is lowered by 21.3% compared with 2019, and the small black bottle and red kidney are compared with 2019. CICC believes that overseas brands began to seize the top position in the best-selling list of Taobao platform in double 11 in 2018, which is directly related to the improvement of cost performance.

In Tmall’s "Double Eleven" brand TOP transaction list in 2021, only Winona of domestic brands entered the top ten in the beauty category. In the makeup category, Saint Laurent, Estee Lauder and Sanxi Yucheng Top3, the perfect diary and Hua Xizi, which dominated the list in 2020, fell behind to the fourth and sixth places.

Obviously, the stage that brands rely on traffic to get "0 to 1" has passed. After the rise of many domestic beauty products, how to realize the long-term development of "1 to 100" is a problem that domestic brands need to face now. Offline has become the choice of many new brands.

Offline layout into a new brand testing ground

The "online celebrity" playing method of explosive products +KOL grass planting+live broadcast is beneficial to domestic beauty products to gain popularity quickly. However, when this mode becomes the "basic operation" of various brands, it is difficult to guarantee the conversion rate, and the cost of obtaining customers is getting higher and higher. How will the brand itself be concerned by more consumers?

With the peak of traffic dividend, a single consumption scene and channel hinder the development, and more and more domestic beauty brands born online aim at a way to enhance their brand power: offline layout.

Taking Perfect Diary as an example, its parent company Yixian e-commerce prospectus shows that by the first three quarters of 2020, there were more than 200 offline stores of Perfect Diary, and by the end of 2019, this number was only 40. The annual report shows that the cost of expanding the offline experience store of Yixian e-commerce has increased from 50 million in 2019 to 300 million in 2020.

In 2019, Tangduo, which was circled with monochrome eye shadow, also tried offline pop-up shop. In September 2020, it officially opened its first store in Hangzhou Hubin Yintai in77. At present, there are 14 offline direct stores in Shanghai, Chengdu, Chongqing, Hangzhou and other first-and second-tier cities.

"At present, the competition of consumer goods brands in China is changing from the incremental market to the stock market. When it comes to the stock market, the market strategy should shift to improving product strength and brand strength." Wu Lingyun, head of beauty cosmetics at Yintai Department Store, believes that since last year, more and more emerging brands have gone offline from online, and department stores have become the main positions for emerging brands to shape their brand power.

Taking Yintai Department Store as an example, Winona and Juduo opened the first store in China and the first store in the city respectively. The colorist of Xinrui Cosmetics Collection Store opened the first store in Zhejiang in Yintai, West Lake, and entered four Yintai department stores in one breath in 2021.

At the same time, brands are also eager to have deeper interaction with fans through physical stores. For example, Winona has set up a doctor in the counter, and young consumers have a deeper understanding of the brand through the "cute" social scene full of brand characteristics created by Tangduo.

Obviously, a beauty brand needs to become an omni-channel brand if it wants to provide consumers with a more comprehensive brand experience after it reaches a certain volume.

Insiders of Orange Blossom told New Consumer Daily that for beauty brands, offline can create a space for communication and interaction with consumers, making it easier for consumers to perceive a brand’s image, aesthetic tendency, product concept and so on.

When a new brand enters the offline, it is not easy to overtake in a corner. The focus is on experience.

After the epidemic, the value of various channels of beauty cosmetics is being reshaped, especially the offline channels represented by department stores.

In 2021, 37 cosmetic brands won the first place in the national single-cabinet sales in Yintai Department Store, among which Dior, YSL, Armani and Deco were the new "national first cabinets", and many brands such as helena rubinstein, Hailan Mystery, Estee Lauder, Shu Uemura and Xiulike also won the "global first cabinets".

Walking into the store, feeling the atmosphere, trying out and experiencing are indispensable contents in brand marketing, especially for products with great personal differentiation such as beauty cosmetics. The 2021 New Consumption Report of Yan Value Economy shows that the demand for experience and service has become a new trend in Yan value consumption.

The relevant staff of the Orange Blossom team said: "Makeup is a category that needs to be decided through experience. There are all kinds of explosions, hot products, new products and joint products in the store, so that consumers can fully experience the fun our make-up products bring to them."

Taking Juduo as an example, the parent company of Juduo, Juyi Group, built a customized store business management system for the brand in 2019 to manage the daily inventory, sales, promotion and marketing data reports of the store, improve the management efficiency of the store, and reduce operating costs.

In addition to the product trial, the offline store of Juduo will also hold activities such as new product launch conference, blogger meeting, member salon and Halloween makeup PK competition to attract consumers to participate in the experience.

At the same time, the opening of beauty shops and beauty salons is also an excellent place to provide services and experiences for consumers. Common high-end brands in shopping malls, such as CPB, LAMER, VALMONT, Xiulike, Sisley, etc., are all overweight beauty salons.

Take Hangzhou Wulin Store of Intime Department Store as an example. In 2021, 11 new beauty salons including nine brands including La Prairie, Hailan Mystery, CPB, Sisley, helena rubinstein and Fresh were opened, which is also the largest number of newly added beauty salons. These beauty salons are located in secluded places on the second and seventh floors of Wulin Yintai, with an area of 10㎡-25㎡, creating a quiet, high-end and private environment. Customers can enjoy this beauty service hidden in shopping malls with brand consumption points. For brands, this is also a marketing strategy of private domain operation.

According to statistics, in 2021, Yintai Department Store added more than 20 beauty salons nationwide, bringing the total number of beauty salons to nearly 70. Chanel, Dior, Estee Lauder and other brands are making an appointment to expand the beauty salon in 2022.

At present, offline is still the most valuable channel. At present, Intime Department Store has 37 brands including Lancome, Estee Lauder, Mystery of Sea Blue, helena rubinstein, Dior, CPB and SK-II, which have become the "first cabinets" in China. Among them, helena rubinstein, Heilan Mystery, Estee Lauder, Shu Uemura, Xiuliko and many other brands also got the "No.1 cabinet in the world".

However, there are still many challenges for new brands to expand offline.

In Wu Lingyun’s view, emerging brands still face problems such as single product structure, few SKUs and no mature offline operation team.

Take Yixian E-commerce as an example, its founder Huang Jinfeng has publicly stated that one-third of the stores have been closed, opened and closed repeatedly due to the epidemic. The Yixian e-commerce annual report shows that the revenue of offline experience stores only accounted for 3.3% in 2019 and 10.1% in 2020.

Turning to Winona’s parent company, Betegnie, the revenue of offline self-operated stores will only account for 0.09% of the main business income in 2020.

It can be seen that new brands generally face problems such as low efficiency and low customer unit price. Compared with online stores, the performance of offline stores is still slightly insufficient, and the long-term profitability remains to be considered by the market. However, if you want to develop a brand, this is indeed the only way. How to build brand power through "two-wheel drive" on and off the line is the key.

Paying attention to experience and service, returning from online to offline is based on the consideration of the long-term development of the brand, presenting the brand image in the form of shops and consolidating traffic in the form of private domain, which is a necessary path to strengthen customer stickiness and enhance brand vitality.

For domestic beauty brands that want to get rid of the "online celebrity" label, doing offline may help them gain higher and longer-term competitiveness

Football entering the campus is not as simple as a "kick"

At the beginning of the new semester, the students of Beijing Primary School in Xicheng District got a big gift. They had a close contact with Zhang Lu, an old alumnus and a famous football commentator, and beijing guoan football club, the vice chairman of the school, and will enjoy a week of football lessons from this semester. At the beginning of this month, Zhang Lu and Yang Pu, director of Guoan Youth Department, were employed as experts in football curriculum guidance for primary schools in Beijing. ("Beijing News" March 17)

On November 26th, 2014, Liu Yandong, Vice Premier of members of the Political Bureau of the Communist Party of China Central Committee and the State Council, gave important instructions on vigorously developing campus football at the national video conference on campus football. In 2015, the Ministry of Education will take back the initiative of campus football, and at the same time, it will launch version 5.0 of the campus football plan to comprehensively promote the development of campus football. As a sign, up to now, local education departments have successively issued specific implementation plans, and football is in the ascendant on campus, which has become the biggest reform highlight of school physical education curriculum and sports activities. Not to mention the excitement of this move to the Chinese people’s "criticized feelings" about football, but in terms of the sports interest, exercise significance and sports value of football itself, football entering the campus is indeed a school physical education reform worth looking forward to.

However, in the eyes of many people, the introduction of football into the campus is just to increase the proportion of a ball game in the content of physical education teaching, which is nothing more than to increase the content of some football activities and teaching content. But in fact, it is far from it. The second national security club’s move to "enter" Beijing primary school is also a refreshing and exemplary attempt. On the one hand, it is a famous football professional club, and on the other hand, it is an interested primary school teacher and student. Their integration and closeness once again confirms and shows that football entering the campus is far from a simple football education truth and connotation.

If football enters the campus, from a sports point of view, it may be an item and content to increase the amount of "kicking". But in essence, behind it is the follow-up and improvement of complex and demanding related auxiliary measures. First of all, the content of physical education curriculum has increased in connotation science. Although football has turned into an increase in the content of simple sports activities and the form of courses outside the campus, there are many and complicated questions to be answered behind a small football. How to cultivate students’ interest in football? How to carry out targeted and scientific football training content on the basis of adapting to students’ age and physical and mental development characteristics? How to implement different football curriculum education according to gender? How to lay a scientific curriculum carrier and approach? Wait, these are all urgent questions to answer.

Secondly, for football to enter the campus, on the surface, it is the reform and deepening of football physical education, but in essence it also includes the ardent concern about the teaching reform and popularization of competitive sports, the cultivation and promotion of football literacy for the whole people, and the ways and attempts to cultivate competitive consciousness and physical literacy. Therefore, football entering the campus is far from being as simple as a "kick". The ardent expectation for the sports literacy of the whole people, the expectation and concern for the prosperity of football, etc. are hidden behind it. Therefore, this is by no means a matter for education departments and schools, but should become a hot spot of concern for the whole society.

At the same time, when football enters the campus, apart from the reform and improvement of the curriculum itself, where do professional teachers come from? Where can I find the sports ground? I’m afraid this is an urgent problem to be solved. Therefore, how to make full use of the existing resources, let professional teams and clubs and professionals lean down to talk about football fun among primary and secondary school students, how to get close to professional venues and professional objects to form a common football education channel, and how to make getting close to football, accepting football and happy football become the landscape of campus education reform in the most acceptable ways and methods for young people? I’m afraid all these things need our attention and intervention, participation and even shaking hands with each other to solve.

Football entering the campus is not as simple as "kicking". This is a key and key point directly related to the cultivation of young people’s sports literacy, the forging of competitive interest, the improvement of comprehensive quality and even the rise of national sports fitness. It should be the concern of the whole society, and sports, education, health, sports, professional teams, football clubs, professional venues, all walks of life and so on should pay attention to and participate in the intervention. The effectiveness of football entering the campus and the quality of the dream of campus football depend on it.

Two first round signings+Ethan! The Rockets refused the Pacers’ asking price, and Uduka planned to tap the potential internally.

Rockets starting center Sengong and backup center Landale have been unable to train in Houston recently. Both international players have to play for their respective national teams, and Uduka can only express regret.

Is the inside line of the rocket a little weak? Some fans expressed concern.

In the analysis of the Rockets’ prospects for next season, "bleachers" said that neither Sengong nor Randall can be regarded as defensive experts, and Houston should consider reinforcing the position of center.

The Rockets signed five players in a row, but none of them were centers.

Houston reporter Kelly Apotheker said that the Rockets fully recruited Daluo after the free agent market opened, but the latter refused the offer. Uduka can only choose Landale as a spare tire, which is also a helpless move. Kelly Apotheker said Rockets owner Fertitta wants to see the team return to the playoffs next season, and Si Tong is also considering making a deal to reinforce it.

For the position of center, Kelly Eco has expressed his concern about Alperen Sengong before. He bluntly said that Houston needs a big black man, and Miles Turner is perfect for Udoka’s system. Kelly Apotheker has repeatedly mentioned that Rockets general manager Si Tong is interested in Turner who can throw a three-point guard.

What price does the Rockets need to pay to get Turner? Sbnation said that the Pacers’ price tag for Turner is quite high, and the Rockets probably need to pay two unprotected first-round signings and Ethan to impress the Pacers’ management.

"NBA Analysis Network" recently revealed that the Pacers’ asking price for Turner is at least three first-round signings. It is suggested that the Rockets use Potter, Tate, the first round signing of the Nets in 2024 and the first round signing of the Nets in 2026 to bid for Turner.

It’s too expensive! "fansided" said that the Rockets would refuse the asking price of the Pacers.

Miles Turner, 27, is 2.11 meters tall and 2.24 meters tall. Born in Texas, he recently held a free basketball camp in Dallas to guide children to play.

Turner played the best data of his career last season, averaging 18 points, 7.5 rebounds and 2.3 hats, shooting 54.8% from the field and 37.3% from three-pointers. He also renewed his contract with the team for two years, and his annual salary in the next two seasons totaled 40 million US dollars. The data is good-looking and the contract is cost-effective, so the walkers have the confidence to offer high prices.

But obviously Turner is not worth the rocket’s so many chips. Although Turner has won the league’s blocked shot, his defense is not the first-class level in the league, and his offensive means are limited. He has not been selected as an All-Star and the best defensive team.

Four months ago, Pacers coach Rick Carlisle admitted in an interview that the team had received many offers for Turner, and he personally thought that the big man should be kept.

To put it bluntly, the Pacers made a big opening in the negotiation, and the buyers thought it was too expensive to quit the negotiation, so Turner had to stay. At the beginning, the Rockets also hoped to exchange Wood for two first-round signings, but no one was willing to pay this price. In the end, they could only deal with one first-round signing and an expired contract.

It’s not surprising that the Pacers want Ethan. This team wants to reinforce the position of small forward, and it has won Bruce Brown at a high price of $45 million for two years, which is also one of the goals of the Rockets. Brown is 26 years old and 1.93 meters tall, and Ethan is 22 years old and 2.03 meters tall. The latter is in better physical condition and has a higher upper limit. The Pacers’ contract with Brown is only guaranteed for one year, while Ethan still has a rookie bonus for three years.

Ethan played a combination of attack and defense in the summer league. He said that he can play both power forward and small forward, and he hopes to become a superstar like Leonard. A number of draft experts have expressed their optimism about Ethan, and such an expert will naturally make the pedestrians greedy.

Uduka also admired Ethan and asked Tommy Tam to guide the young man. Fame Fagan said that Si Tong has no plans to use Ethan as a bargaining chip at present.

The Rockets don’t have to pay a high price for a strong center. Uduka plans to tap the potential inside the center position. He has invited a first-class shooting coach in the league, and he is also good at training defense himself. He hopes to improve Sengong’s shooting and defense, and at the same time, he has considered letting Smith, who has the ability to change defense indefinitely, be the backup center.

Retire after success? If Manchester City wins the Triple Crown! Guardiola may leave Manchester City.

Guardiola hinted in an interview that if Manchester City wins the treble this season, he may leave.

Guardiola may leave Manchester City.

If Guardiola’s team can win the Premier League, Champions League and FA Cup this season, it will make history.

They are currently at the top of the Premier League, and the other two games have also reached the finals. All three events have a good chance of winning.

If so, his Manchester City will become the second team in the history of English men’s football to complete the triple crown after Manchester United in 1999.

This will put the Spaniard in a position where the club has almost nothing to gain. When this was put forward, he told reporters to ask him after the team finished the treble.

In an interview with Sky Sports, Guardiola said: "First of all, we must win the game. Then you can ask me after the game and I will tell you my feelings and thoughts. "

Later, the Manchester City manager was asked if this matter had ever appeared in his mind in any way. He replied: "Of course, we still need three games, and each event needs to be completed. Will you tell me that our city rival Manchester United will be an easy game? "

Manchester City will face city rivals Manchester United in the FA Cup final on June 3rd and Serie A Bamba Inter Milan in the Champions League final on June 10th.

"They don’t think they are the most promising team against the Italian team," he continued. "I’m thinking about it. Of course, if we achieve our goal, I will tell you. "

If Manchester City can beat Chelsea on Sunday, the Premier League title may be won in advance. If Arsenal lose away at Nottingham Forest, the championship may be decided one day in advance.

This will be Manchester City’s fifth Premier League champion in the past six seasons, marking their dominant position in the Premier League football field in the past five years.

However, Guardiola failed to win the Champions League while coaching Manchester City. Some people think that if he wins the Champions League successfully, he will leave the club.

After beating Real Madrid and Bayern Munich in the last round, Manchester City is regarded as the most promising team for next month’s match with Inter Milan.

The team easily defeated Spanish team Real Madrid on Tuesday night and won the second leg of the Champions League semi-final with a score of 4-0.

Bernardo Silva scored twice, together with goals from Manuel Acangi and Julian Alvarez, and finally defeated the defending European champions 4-0.

In 2023, Jiangxi Yongxiu Half Marathon started, and more than 4,500 people ran the migratory bird kingdom.

Rain gives birth to a hundred valleys, summer is coming, and Poyang Lake is running smoothly at that time. On April 22nd, the "an all-consuming love Dreaming of Wucheng" 2023 Jiangxi Yongxiu Half Marathon started in Wucheng, a migratory bird town in China. More than 4,500 Chinese and foreign runners rushed out of the starting line with full mental state, raced in the hinterland of Poyang Lake, deeply appreciated the beautiful scenery of "World Wetland Migratory Bird Kingdom" and experienced the ecological charm of Yongxiu with running and speed.

2023 Jiangxi Yongxiu Half Marathon started. Xinhuanet issued Hu Chuanfeng photo

Certified by China Athletics Association, this competition is co-sponsored by Yongxiu County People’s Government, Jiujiang Wenguang New Tourism Bureau, Jiujiang Sports Bureau and Jiujiang Forestry Bureau, and undertaken by Yongxiu County Wenguang New Tourism Bureau, Yongxiu County Education and Sports Bureau and Yongxiu County Forestry Bureau. A total of three events are set up: half marathon (21.0975km), national fitness running (7.5km) and party member model walking (7.5km). The routes are carefully planned by the organizing committee of the competition, accompanied by birds and flowers all the way, runners can enjoy the natural beauty of spring in Poyang Lake, and also enjoy the elegant demeanor of the migratory bird kingdom and the ancient town with thousands of years.

Accompanied by birds and flowers all the way, runners can enjoy the beauty of spring. Xinhuanet issued Hu Chuanfeng photo

The contestants started from the tourist center of the migratory bird town in Wucheng, Yongxiu County, and passed through Wucheng scenic spots and landmarks such as Yongwu Highway, Poyang Lake Ecological Civilization Exhibition Center, Ji ‘an Hall, Huanzhen Highway, Wucheng Paigong Lane, which is known as the "most beautiful water highway", and walked through the Poyang Lake Nature Reserve, with birds singing in their ears from time to time, which perfectly integrated sports with nature.

Located in the core area of Poyang Lake ecological wetland, Wucheng is one of the four famous towns in Jiangxi history, a national 4A-level scenic spot and the first "China migratory bird town" in China, with pleasant climate, fresh air and beautiful scenery, which provides an excellent place for all kinds of leisure sports and competitive competitions.

In recent years, Yongxiu County has deeply practiced the concept of ecological civilization, anchored the positioning of "short-distance and short-term, exploring the market of Greater Nanchang Metropolitan Area", and vigorously promoted the deep integration of "sports+culture+tourism", making the whole area beautiful and tourable in all seasons. On the basis of the successful hosting of international bird watching conference, Jiangxi Yongxiu Half Marathon, and national cross-country auto racing competition last year, a series of flower viewing activities such as "Huayang Yongxiu Welcome to Tour" were launched this year. This time, by hosting the half marathon for the second time, Damei Yongxiu’s popularity, reputation and influence continued to rise, which injected strong impetus into the county’s high-quality economic and social development.

Jiangxi Yongxiu Half Marathon Medal. Xinhuanet issued Hu Chuanfeng photo

"In order to make the athletes run with peace of mind, peace of mind and comfort, Yongxiu County has set up 9 fixed medical stations in the whole track, organized 96 medical staff and equipped 8 mobile ambulances to protect every runner on the track." The relevant person in charge of the Wenguang New Tourism Bureau in Yongxiu County said that the county has also recruited more than 480 volunteers to ensure the service throughout the whole process. Volunteers with warm smiles and meticulous service have become a beautiful landscape in the competition.

"It feels great and I look forward to the next semi-horse in Yongxiu." Wu Xingyan, a runner from Xingguo County, Jiangxi Province, said that she has participated in all-horse and half-horse races in many places across the country, and has seen mountains and rivers in many places, but she feels that the track scenery and event guarantee of Yongxiu are more impressive.

China track and field athlete Peng Jianhua won the men’s team championship. Xinhuanet issued Hu Chuanfeng photo

In the end, after fierce competition, China track and field athlete Peng Jianhua won the men’s championship in 1 hour, 07 minutes and 20 seconds. Melkam Alemayehu Tassew from Ethiopia won the women’s championship in 1 hour, 12 minutes and 42 seconds. "This is my second visit to Yongxiu. I feel that people here are very enthusiastic and the track is the most beautiful track I have ever seen!" Peng Jianhua said happily at the half marathon award ceremony.

At the men’s awards ceremony, the players took the stage to receive the award. Xinhuanet issued Hu Chuanfeng photo

"Take the scene as the medium and make friends with the game. We organically combine superior resources such as sports and characteristic tourism to provide a good platform for the holding of sports events. At the same time, this will greatly enhance the visibility of scenic spots in Yongxiu and stimulate the development of local tourism. " The relevant person in charge of the Wenguang New Tourism Bureau of Yongxiu County said that next, Yongxiu will hold many wonderful activities such as cultural festivals, music festivals, cross-country rally races, lobster festivals, etc., to cultivate new highlights of tourism consumption, continue to polish the global tourism brands, and boost the high-quality development of the county’s tourism industry. (Zheng Wenbin, Li Panpan, Hu Chuanfeng)