标签： 上海品茶

In every man’s heart, there is probably a dream of walking the world with swords, but trapped in the years of firewood, rice, oil and salt. If you could have an off-road car that could realize your dream of "traveling the world", would you choose to buy it?

Recently, officially listed, the new car is positioned as "travel off-road super hybrid SUV", the guide price is 179,900 – 209,900 yuan, the new car comprehensive battery life reaches 1300km +, supports up to 6.6kW external discharge function, can be called off-road travel players "dream car".

A number of technical blessings bring a safer and more reliable experience

Jietu Shanhai T2 was born in Chery Kunpeng Super Hybrid C-DM. The engine uses the fifth-generation ACTECO 1.5TGDI high-efficiency hybrid special engine, with a thermal efficiency of up to 44.5%. The feed fuel consumption can reach 6.4L/100km, which is quite rare for such a square box-shaped off-road vehicle.

It is matched with a three-speed super electric hybrid DHT gearbox, equipped with the industry’s first "dual motor drive + 3-speed DHT" mode, with a maximum torque of 610N.m, meeting the confidence of the mountains and rivers.

In terms of battery life, thanks to the large hybrid battery with a capacity of 43.24kWh, the CLTC pure electric cruising range is 208km, and the comprehensive cruising range reaches 1300km +. Many people may have no idea about this. Let’s put it this way, under ideal conditions, two tanks of oil can run the entire G318 line. How fierce do you think it is?

Not only that, the greater advantage of Shanhai T2 lies in its very strong off-road properties, such as its body approach angle of 28 °, departure angle of 30 °, and the minimum ground clearance of 205mm, the wading depth is reached 700mm, bringing stronger passability, traveling south and north to deal with complex road conditions can have stronger confidence.

In the face of unknown road conditions, users are most worried about safety. This point, Shanhai T2 can be said to have achieved a super high level. Including the use of steel cage body structure, high-strength steel accounts for 80%, and the use of relatively advanced integrated laser welding, the strength reaches "submarine level" hardness.

A stronger body means better protection for passengers in the car in the face of emergencies. And in the face of extreme road conditions such as large potholes and cross axles, the body posture and ride will be better.

However, many people are more concerned that it is estimated that the off-road reliability of new energy vehicles is not reliable. At this point, Shanhai T2 also has many considerations. Using high-resistance heat-resistant Ningde era batteries, the power battery has undergone 400 + rigorous tests such as vibration, shock, extrusion, fire, immersion, high-pressure flushing, bottom ball strike, and bottom scraping before loading, ensuring that it is still safe and reliable in various extreme situations.

At the same time, the chassis of Shanhai T2 is also equipped with a 2mm thick high-strength steel battery bottom guard, which can provide better protection in the face of mountain and water.

In addition, the L2.5 level intelligent driving assistance, 540 ° panoramic image and DMS fatigue driving monitoring function are essential, and the first owner’s lifetime quality assurance of the whole vehicle shows Jietu’s strong confidence in the strength and quality of new products.

Not only is it the "most beautiful box", but it is also the most practical

Before the official launch of the Shanhai T2, its high-value features had already aroused many netizens’ discussions, and some even described it as the "most beautiful box", which could be called the ceiling of the value of hard-core off-road vehicles.

But the highlights of the Shanhai T2 do not stop there. For example, in terms of interior, unlike the crude and low-quality stereotypes of previous off-road vehicles, the Shanhai T2 is very careful. The laser-engraved haute couture full-veneer panels, hard style, crystal handles and light luxury suede seats bring a strong sense of luxury, while the 12-channel SONY top audio, multi-layer sound insulation glass, 50w mobile phone wireless fast charging, and private custom fragrance system open up a big gap with their opponents at the experience level.

In addition, thanks to the long wheelbase of 2800mm, the interior space of Shanhai T2 is very spacious. After the second row of seats is laid down, a flat space can be formed, and cushions can be laid out to make outdoor camping more comfortable. Coupled with the external power discharge function of up to 6.6kW, it can support more outdoor camping equipment, making it convenient and comfortable to travel by car.

summarize

Is there anything going on with travel + off-road + hybrid? Obviously, Shanhai T2 has taken another path with more potential. From product shaping, selling point presentation, and target audience insight, Shanhai T2 has given different ideas from its predecessors, which will also give it a more competitive market performance.

　　In the face of the novel coronavirus epidemic, there are such a group of people who are racing against death. They are parents, wives, husbands and children … … But in the face of the epidemic, they are "angels" dressed in white robes. Voice of China’s "Angel Diary", the fourteenth article, records the daily work of the "angels in white" and captures the touch of the frontline of the "war epidemic".

　　It was cloudy on February 10th, 2020.

　　I am Wu Man, a nurse of endocrinology in Houhu Hospital of central hospital of wuhan. Today is the 17th day of my work in the front line of the "epidemic". On February 8, when I was nursing the patient Mr. Yi Lao, I overheard him say, "Tomorrow is my birthday, and I really want to eat a bowl of longevity noodles." After work, I posted this in the work group, and my colleagues wanted to do something for Mr. Yi Lao. Huang Ruxian, a nurse in gastrointestinal surgery, accepted the task of longevity noodles. Near noon on February 9, Huang Ruxian made a birthday cake with bread at home, inserted some candles, and then made longevity noodles. I, Huang Ruxian and other nurses sent cakes and longevity noodles to Mr. Yi Lao, and played birthday songs, clapping their hands to bless him and cheer him up.

　　Mr. Yi Lao said to us: "You have made me spend an unforgettable 76th birthday, and I have regained my confidence in defeating the virus. Although you are wearing protective clothing and masks, you can’t see your faces clearly, but I believe you are all the most beautiful angels in white. "

　　On February 10th, 2020, it rained in Wuhan.

　　I am Dr. Wei Qi from the Department of Hepatobiliary and Gastrointestinal Surgery of Wuhan Hankou Hospital. Today is the 20th day of my participation in the fight against COVID-19 (rescue work), and now I am mainly responsible for the emergency treatment and management of critical patients in fever clinic. The emergency room has been overloaded for a long time, and we have worn all kinds of protective clothing and n95 masks. It is really different every day, but we can still overcome it.

　　My wife is also a nurse in our hospital. Now she is in the isolation ward. The most worrying thing is that she has two babies, who are taken care of by her grandmother alone in the country. She is a very strong person. Every time she calls, she says that her family is fine, so that we can work in the hospital with peace of mind. But I can imagine that a six-year-old and a three-year-old child are naughty, and she may even be in a hurry to cook. Now I hope that the people of the whole country will work together to overcome this epidemic!

　　It will be cloudy on February 10th, 2020.

　　I am Wang Yanli, a doctor in the Department of Respiratory Medicine of Wuhan Children’s Hospital, which is the only designated hospital for children in novel coronavirus, Wuhan. My sisters and I have been working in the isolation ward for 15 days.

　　Two days ago, it was the Lantern Festival. Most of my colleagues forgot this festival, and the careful head nurse Li Wenqing didn’t forget it. Early in the morning, after arranging the affairs of the department, she quickly asked the nurse in the rest area to cook the dumplings, and sent the hot dumplings to each hospitalized patient: "Come, have some sweetness." Although we didn’t eat dumplings or reunite with our families, it was warm to look at their smiling faces. There was something warm on my mind that day. In the afternoon, I went out of the ward and went back to the rest area to prepare for dinner. I found that the nurses and sisters were all busy in the small classroom, and soon the table was filled with all kinds of food we could find, as well as a small cake. I just know that the head nurse’s birthday has passed two days. Everyone made an appointment to make up a new birthday for the head nurse. As soon as the head nurse entered the door, she was moved to cry. Each of us was more than one meter away and sent her blessings one by one. The pistachio of the department said that we will never forget this day.

　　It was cloudy on February 10th, 2020.

　　I’m Jing Wong, head nurse of the first isolation ward of Xiaogan Central Hospital. Today is the 12th day for me to take part in the fight against the COVID-19 epidemic. These days, I am mainly responsible for ward management, clinical nursing and organization and coordination with Chongqing Aid Hubei Medical Team.

　　In addition to basic treatment, we will also give spiritual encouragement to patients every day and strengthen their determination to recover, such as our grandfather in bed 37 — — The 67-year-old critically ill patient was very depressed when he first moved in. Through our daily psychological comfort and chat, he is now obviously relieved compared with before he was hospitalized, and he can even eat by himself. I hope all the patients in the hospital have the same determination and belief in recovery as him. At this moment, if there is a fast-forward button, I hope to go directly to the day when we win the battle!

　　It was cloudy in Wuhan on February 10th, 2020.

　　I am Ge Shengting, a nurse in Hongqiao Campus of Huashan Hospital affiliated to Fudan University in Shanghai. Today is the seventh day of my work in the front line of the "epidemic".

　　After the construction and planning a few days ago, the Wuchang shelter hospital where we are located has gradually entered the right track. Today, it’s my first time to enter the cabin. Seriously, even if I do a good job in psychological construction and stand in front of the gate of the "patient area", my heart beats faster. I pushed the door open and the scene behind it was peaceful. From 8: 00 am to 12: 00 noon, the first "4 hours" I entered the warehouse whizzed past. My uncles and aunts, like my relatives, care about whether I am tired or not. Although my back is soaked, I still don’t want to miss every second of caring for them. Our shelter is like a big ship sailing in the stormy waves, and we in white protective clothing are like a great white guard for health. We will protect you from going ashore safely!

　　It was rainy on February 10th, 2020.

　　I’m Liu Qihui, a nurse in the ICU of cardiac surgery in Hainan Provincial People’s Hospital. Today is the 14th day of my arrival in Wuhan and the 11th day of my fight against COVID-19. I called my grandparents last night and lied to them. I was busy in the hospital (Hainan Provincial People’s Hospital) and may not have time to call them. As a result, they said they already knew that I was in Hubei. I hope I can call them often to report my safety and pay attention to safety! I stopped for a few seconds to reply. Okay. Grandpa used to be a soldier in the 34th Division of the 12th Army of Nanjing Military Region. He said, "When one side is in trouble, all sides can support it. Now it’s your turn to go to the battlefield. Be sure to pay attention to safety and take care of yourself! " Grandpa, I will definitely come home to see you when the epidemic is over. You from afar, please rest assured that we will return safely!

　　It was cloudy in Wuhan on February 10th, 2020.

　　I am Zhou Jienan, a member of the National Emergency Medical Rescue Team of the Second Xiangya Hospital of Hunan Central South University. Yesterday was my 29th birthday, and I came to Wuhan from Hunan. Before I left, I went to the hospital staff barber shop to get a haircut as my special birthday present. This inch is the same as mother’s.

　　In May 2014, her mother, who was also a nurse in the Second Xiangya Hospital, underwent radical mastectomy on the right side and received four stages of chemotherapy. Before she lost all her hair, she decided to take the initiative to give up, and shaved a monk’s head without stopping. I knew she was afraid that I would look uncomfortable every day. After shaving my head, my mother smiled and asked me: Is it okay?

　　After four courses of chemotherapy, black grass quietly emerged from her head. Slowly, my mother made the transition from a buzz cut to a lovely and delicate short perm.

　　On February 9, with the same optimism, I cut a cut with the same paragraph as my mother. It not only saves the time of care, but also facilitates the putting on and off of isolation and protection facilities. Taking advantage of my 29th birthday, I would like to say thank you for your hard work, for giving birth to me, for educating me to grow up with me, and for teaching me to fight the disease with the same inch.

　　I will come back safely. At that time, we will abandon the masks. I want to tell you something about my trip.

　　Reporter from Central Station: Zhou Yifan, Xiao Yuan, Jin Yunjin, Zuo Aifu from Hubei Station, Ling Shu, Zhang Jing, Zhu Yong from Hainan Station and Fu Lei from Hunan Station.

　　Hubei TV: He Bin

　　Xiaogan Station: Yun Nie

　　Perspective of online celebrity’s economic fieldManufacturing marketing myth:

　　You can sell 30 million yuan of clothes and 15 thousand lipsticks in 5 minutes.

　　Shaping the fan economy:

　　The data shows that 76.6% of the "post-95/00" will "plant grass" (under the recommendation of others, they will have a desire to buy a certain commodity) and online celebrity will recommend products.

　　Faced with regulatory issues:

　　In response to related issues, relevant people suggested that in the future, big data technology and information technology should be used to support the law enforcement of online transactions, and a unified supervision system and regulatory agencies for Internet transactions should be established.

　　Earlier this month, 2019 Weibo Super Red Man Festival was held in Chengdu. The gathering of online celebrity, MCN organization (content incubation and management organization) and mainstream platforms in the whole field provides an opportunity for observing online celebrity’s economy. Why did online celebrity bring the goods? Who is being planted with grass? Where is the future of online celebrity’s economy? Over the past few days, Chengdu Business Daily-Red Star journalists have talked with practitioners in various links of online celebrity’s economic industrial chain and observed online celebrity’s economy in the past year.

　　With the help of Tik Tok’s color test, Li Jiaqi, the "lipstick brother" who captured thousands of girls, sold 15,000 lipsticks in five minutes, setting a myth of carrying goods with a turnover of 3.53 million in five and a half hours of live broadcast … … Online celebrity people with their own traffic have become walking "cargo planes". Under their recommendation, one network explosion after another was born.

　　It is not difficult for Zhang Dayi to sell 30 million yuan of clothes in five minutes. Its Taobao shop became the first Taobao shop with sales of "double 11" exceeding 100 million yuan. As a major shareholder, Ruhan Holdings also listed on NASDAQ in April this year, becoming the "first share in online celebrity". Why did online celebrity bring the goods? Who is being planted with grass? What are the feasibility, uncertainty and problems of online celebrity’s economy? How to make it develop more healthily and orderly?

　　On August 31st, last year, Zhang Dayi launched Mickey’s 90th anniversary joint venture with Disney, which sold 220,000 pieces that day and exceeded 30 million in five minutes. Just at the 2019 Weibo Super Red Festival held in Chengdu, Zhang Dayi revealed The Secret Behind.

　　"Nowadays, young people buy goods not only by looking at the product itself, but also by caring about the label meaning behind the product. Presented with rich content and forms, let brands and users find resonance in label preferences. " On August 3, Zhang Dayi, who appeared in Chengdu, mentioned that for the generation born from 1996 to 2010, label preference is one aspect to please this part of users.

　　According to Accenture’s "Global Post-90s Consumer Survey China Insight" report, social media will become the main consumption channel for post-90s consumers in China, and about 70% of the respondents expressed interest in shopping and trading directly through social media. "Social media is just the need of young people. Use social media such as Weibo to empower products, create products with social attributes for users, and make products become social currency." With the fast pace of life and increasingly scarce time, Zhang Dayi believes that users need different experiences more.

　　"Same paragraph, joint name, limited edition … … These keywords can reach the high point of contemporary young people. " Zhang Dazhao told reporters that the expression of selling goods should be straightforward. "In the era of rapid expansion of information, it is difficult for everyone to spend a lot of time speculating on the meaning behind the information. It is very important to say that it is understandable and it is also the basis for online celebrity to communicate with users." Zhang Dayi said that live broadcast is the most efficient form of expression at present, and it is dynamic and two-way. Therefore, starting from 2016, she will launch live broadcast every month to help users "plant grass" and "pull grass", and will also use marketing methods such as lottery coupons to enhance the stickiness and interactivity of fans. Zhang Dayi believes that social media is changing the way goods are sold.

　　Changes in consumption habits

　　Sina Weibo data shows that

　　76.6% "after 95/00" will be "planted with grass"

　　Behind Zhang Dayi’s marketing myth of "selling 30 million yuan in five minutes", Kiki, a 24-year-old native of Chengdu, is there. Kiki is a new media operator. She was an online shopping enthusiast in college. She followed many online celebrity on Weibo, and Zhang Dayi was one of her earliest bloggers. Outside of work, it has become her daily routine to visit Weibo and "buy in buy buy" with online celebrity. Kiki’s current salary is about six or seven thousand yuan per month. In addition to daily expenses, "the rest of the money is almost entirely contributed to online shopping", and the categories include clothing and cosmetics. Kiki told the Chengdu Business Daily-Red Star journalist that online celebrity’s recommendation almost became the only reference factor in her online shopping choice.

　　How much does online celebrity’s economy affect the post-95/00 generation?

　　The relevant person in charge of Sina Weibo provided the reporter with a "2018 Weibo E-commerce Industry Survey Questionnaire". Through a survey of 2,153 samples, it was found that 76.6% of the "post-95/00" will "plant grass" products recommended by online celebrity, and 18.8% of them will choose to buy directly after being recommended by a trusted blogger; 73.7% of the post-90s generation will "plant grass" for products recommended by online celebrity, and 18.9% of them will choose to buy directly after being recommended by trusted bloggers. Another "2019 Global online celebrity Marketing Survey" pointed out that two-thirds of consumers said that as long as online celebrity revealed its relationship with a certain brand, they would believe the product recommendation; 88% of consumers said that they had bought a certain product on the recommendation of online celebrity.

　　According to Wang Jia, COO of Tastemade China, online celebrity’s economy was sought after after after 95/00 because they expressed their demands.

　　“‘ After 95/00 ’ The biggest feature is that the mental structure has just formed, ‘ Self-awakening ’ It is their label. " Wang Jia told Chengdu Business Daily-Red Star News reporter that these people have the impulse to be opinion leaders, and it is thoughtful to try to express their opinions. "The desire to become an opinion leader forces them to pay attention to a lot of content, but this group of people born in the Internet age ‘ New Humans ’ All of them are characterized by fragmentation of information and diversification of choices. "

　　Change of strategic location

　　"Who controls the key nodes of information dissemination?

　　Who will have the opportunity to quickly become popular. "

　　According to the data released by Sina Weibo, in the first quarter of this year, there were 465 million monthly users in Weibo, an increase of 54 million year-on-year and 203 million daily users. As of June this year, the overall scale of Weibo’s head authors has reached 780,000, among which the scale of big V users is nearly 60,000.

　　"In all fields, future opinion leaders (KOL) are the core strength. Like the brand’s continuous rejuvenation, KOL and the brand are all aimed at reducing decision-making costs." Feng Min, CEO of Hangzhou Ruhan Holding Co., Ltd. told reporters that in such an era, the rapid economic development of online celebrity is a necessary and irreversible process. Ruhan Holdings, the "first share in online celebrity", owns top KOLs such as Zhang Dayi and Daikin, and was listed on NASDAQ in April this year.

　　"Only when the aesthetics in a certain field has output to fans and can help fans improve their decision-making ability can they become online celebrity." However, due to the aesthetic diversity of human beings, KOL in more and more subdivided fields has also appeared. Therefore, in Feng Min’s view, whoever controls the key nodes of information dissemination will have the opportunity to quickly become popular in a very short time. "As a KOL or MCN institution, it is even more necessary to improve the efficiency of information transformation. We will choose the most suitable platform for content distribution according to KOL’s own attributes. "

　　"There is no Zhang Dayi after Zhang Dayi. The head KOL, like the head players, is unique and limited. We can guarantee that our system will continuously produce players who are qualified to play professional games, but we cannot guarantee that every KOL is Messi. " Feng Min told reporters that becoming a superstar depends on the right time, the right place and the right people. Nevertheless, "other head players can still provide their own strength for the wonderful presentation of the game." Feng Min said.

　　Three major problems

　　Value-oriented sustainability of consumption experience

　　In recent years, the "planting grass" mode of social e-commerce platform has brought huge traffic and benefits, and many video and blog platforms have followed suit. Previously, the removal of the little red book undoubtedly sounded the alarm for the simple and rude "planting grass" model.

　　Thinking of responsibility

　　Only responsible for promoting, not responsible for after-sales consumer rights. Where to put them?

　　In the view of Sun Quan, a marketing professional, online celebrity’s economy has overcome the alienation and intangible falsehood of exquisite advertisements in traditional e-commerce propaganda, flattened product information, and brought more direct use and experience introduction through the use of people themselves, assuming that they are real people from the same consumer perspective. Online celebrity will also give feedback and answers according to the concerns and needs of fans, and recommend them accurately and strongly. For advertisers, integrating online celebrity and doing a combined marketing is more accurate than traditional propaganda, and it has short cycle, quick effect and can be shipped quickly in large quantities.

　　On the other hand, Sun Quan thinks that the negative impact of online celebrity’s economy can’t be ignored: a large number of online celebrity started from grass roots, and they don’t have a perfect research and real use cycle when they receive advertisements, only responsible for promotion, not after-sales. If the manufacturer is irresponsible and just wants to make a quick cash deal, then once there is a problem with the product, it will bring a bad consumer experience, "consumers will have a hard time saying."

　　Thinking of influence

　　How to curb teenagers’ lack of judgment to show off their wealth and keep up with the joneses?

　　Zhu Wei, deputy director of the Communication Law Center of China University of Political Science and Law, pointed out that "planting grass posts" are essentially advertisements, because they can be realized directly through content drainage. According to the provisions of the Interim Measures for the Administration of Internet Advertising in 2016, media platform operators, advertising information exchange platform operators and media platform members should take technical and management measures to stop illegal advertisements that they know or should know.

　　At the same time, showing off wealth and keeping up with the joneses may have a very negative impact on teenagers. "They lack judgment, are easily biased, and have psychological problems. In serious cases, they will also participate in this comparison through naked loans and other channels ‘ Bubble ’ Medium. " Liu Chengbo, deputy director of the strategy department of the Education Development Research Center of the Ministry of Education, said.

　　He Zhicheng, a lawyer of Shanghai Junlan (Wuxi) Law Firm, suggested that in the future, strong big data technology and information technology should be used to support the law enforcement of online transactions, build a unified national Internet transaction supervision system and supervision institutions, and at the same time promote the autonomy of online platforms, and make up for the lack of legal rules with personalized autonomy rules.

　　Thinking of mode

　　From prosperity to decline, are many marketing really "omnipotent"?

　　In fact, there are quite a few cases of "online celebrity" roller coaster from prosperity to decline. How can online celebrity get rid of the fate of being replaced by the next wave of online celebrity? Shen Guolin, an associate professor at Fudan University’s School of Journalism, believes that if you want to bid farewell to the short "fresh-keeping period" and truly become a "century-old brand", what you need is a real word of mouth and a loyal customer base. In other words, stores should practice their internal skills in "invisible places" instead of making an "embroidered pillow".

　　Qi Xiaozhai, president of the Shanghai Business Economics Association, also said that when consumers choose "online celebrity", what they value is creativity and face value, which is a matter of opinion. However, "online celebrity" should also have a "core", and it will be "cool" sooner or later if it relies too much on external contrast such as marketing.

　　A trend

　　"online celebrity’s economy will gradually return to rationality and return to the commodity itself."

　　Sun Quan said that the rise of online celebrity’s economy stems from the traffic bonus caused by the Internet explosion. With the normalization of Internet commerce, the strengthening of the state’s supervision over the social influence of Internet celebrities, and the consumers’ pursuit of better consumption quality and experience, online celebrity’s economy has entered the second half of the Internet era.

　　"online celebrity’s economic form of bringing goods still has room for continuity, but it will gradually become rational, and the final foothold and the key to promoting the transaction will return to the goods themselves." Sun Quan said.

　　Wang Jia also mentioned that the birth of a large-scale incubator base in online celebrity in recent years marked that "online celebrity economy" has embarked on the fast track of development. However, the rapid development of "online celebrity economy" has also exposed shortcomings in content and product quality. Wang Jia believes that there are indeed some content e-commerce platforms with large traffic and strong carrying capacity, but some consumers have a bad experience. In his view, this is due to the entire e-commerce infrastructure rules, consumer protection system and business quality control system. Not yet fully established. "This is just a process. From a long-term perspective, the platform has recognized these problems and started to introduce various policies to guide merchants to improve product quality and service capabilities." (Chengdu Business Daily-Red Star Journalist Peng Xiangping Comprehensive Xinhua News Agency)