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The new energy market has entered the second half of competition, and many traditional independent brands have made great moves frequently, among which Changan has brought the brand-new brand of Deep Blue Automobile, which operates independently. Just a month ago, Deep Blue S7 was officially launched as the brand’s first SUV model. Although this car has not been on the market for a long time, it has also attracted widespread attention from netizens, and its popularity and voice are very high at one time. I am very curious about such a car that is born out of traditional manufacturers, relies on its quality endorsement and channel advantages, and at the same time has a young scientific and technological image comparable to the new forces. Therefore, we came to the experience center of Deep Blue Automobile in Beijing to visit it on the spot, from the sales channels, market performance to the product itself to see if this newly-launched popular newcomer has the strength to be firmly selected by more consumers.

The new and old channels are parallel, and the service gap is large.

Open the applet of Deep Blue Auto and you can find that it has 16 experience stores in Beijing. Among them, there are 8 direct-operated stores of Deep Blue, that is, the independent sales channel opened by Deep Blue Automobile as a new brand, while the rest of the experience stores rely on Changan Automobile’s original 4S store dealer channel for sales. In two working days, we visited two dealer stores and a direct store respectively, and what we saw and felt was very different.

We first came to a dealer’s shop in the North Fifth Ring Road, Chaoyang District, Beijing. The signboard of this shop was written with the words Chang ‘an Dark Blue, but after entering the store, we almost saw all the models of Chang ‘an Automobile, but there was no dark blue model. After asking the salesperson, I learned that a pure electric version of Deep Blue S7 had just arrived in the store and was parked in the parking lot outside.

At the parking lot, the salesperson first fumbled for a while with the key of the dark blue S7, but he couldn’t unlock the vehicle by any means. During this period, a passerby asked if the dark blue SL03 next to him could get a green card, and the salesperson replied: I think so.

After that, we successfully got on the bus and had an experience. After the experience, we went back to the store to get to know more, but the salesperson didn’t come back after serving two glasses of water. After waiting for about two songs, we decided to leave on our own. It must be noted that the time for us to look at the car was at noon on weekdays. Except for us, there was only one group of customers in the store at that time, so there was no situation that we were too busy.

After coming out of this store, we were really more curious about Deep Blue Auto, so we went to a direct-selling store of Deep Blue Auto near the East Fifth Ring Road in Chaoyang District, Beijing, where we felt a completely different experience.

First of all, the sales staff of this direct store explain the models more professionally and clearly, which can really greatly enhance the customers’ willingness to choose. At the same time, what impressed me the most was the test drive, because the road conditions around this store are complicated, with high-speed and potholes. The salesperson asked what kind of road experience to choose, and of course, you can drive them all. To tell the truth, this has really restored my good impression of Deep Blue Automobile to several points. The core pursuit of the store is to sell cars, but the core and more basic thing is to let interested customers experience the products as comprehensively as possible.

Deep Blue Automobile relies on the big tree of Changan Automobile, and the most beneficial thing is the mature sales channel system. If it is a start-up brand, it must build a sales channel from scratch, and the success of the channel greatly affects the conversion rate of sales leads and the delivery ability of the brand, and then affects its development. Deep blue automobile, from its birth, has the intensive sales channels of Changan Automobile in large and small cities all over the country, which can make it easier for more interested customers to see and mention cars, which will greatly benefit the development of the brand.

Even Deep Blue Auto itself said that its marketing model combines the advantages of the existing 4S shop model and direct sales model in the automobile industry to ensure that every new car of Deep Blue Auto has a perfect service system. However, in reality, there is no such thing as both.

The traditional dealer channel is mature and spread all over the market, but the 4S store model basically determines this channel, and the average level of service is not comparable to that of direct stores. On the other hand, direct stores are good everywhere, but it takes money and time.

As of July this year, Deep Blue Auto has laid out 746 order centers, 390 mobile exhibition halls, 427 delivery centers and 528 maintenance centers nationwide. Among them, we don’t know the proportion of direct mode, but it must be less popular than 4S shop mode. Before the launch of Deep Blue S7, there was only one model of Deep Blue, SL03. It is really not necessary to build a new system for such a small volume. However, with the arrival of Deep Blue S7, Deep Blue Auto has gradually embarked on the track of stable development, and at the same time, gradually increasing the investment in direct-operated stores is the full force that the new brand should have.

Top-of-the-line models are the best sellers, and you have to wait at least one month to book a car.

During the visit, we paid special attention to the sales of Deep Blue S7. According to the sales staff of direct-operated stores, the most popular models of Deep Blue S7 at present are the extended-range top version, the 200Max version with a price of 169,900, and the pure electric top version, the 620Max version with a price of 202,900.

As can be seen from the configuration table of Deep Blue S7, except for the most basic 121Pro extended range model, the other models, whether extended range or pure electric version, only have differences in power form, data and cruising range, and the other configurations are almost the same, so the choice of configuration depends on whether you are willing to spend more money to choose a higher cruising range. In the extended-range version, the price of the top-matching sub-top-matching is 10 thousand yuan, which is 79km more pure battery life; In the pure electric version, the top-to-bottom ratio is 13,000 yuan more expensive, and the pure electric battery life is 100km more.

In addition, the delivery cycle of Deep Blue S7 is at least 4-6 weeks, and it may be 5-8 weeks longer. The difference in time depends on whether it is optional or not. In fact, the most important optional package of Deep Blue S7 is the extrasensory intelligence package which includes the zero-gravity massage seat of the main driver and the 12.3-inch entertainment screen of the auxiliary driver. The optional price is 12,000 yuan. From my personal experience, I think the extrasensory intelligence package is worth choosing, which can also be regarded as a highlight of Deep Blue S7. Press the TV mode button, the passenger seat will lie back and the passenger screen will turn down, which is definitely an artifact for long-distance travel.

Younger style, configuration to avoid entanglement

In recent years, the models of Changan Automobile generally give people a strong sense of youth. As a new brand and a new energy vehicle, Deep Blue S7 shows a free and easy youthful temperament.

In terms of appearance, Deep Blue S7 is not a new force, but it is no less dynamic than the new force. The family appearance of the dark blue car is still dynamic and sharp on this SUV, and the split headlights are full of movement with the vents on both sides. Compared with the conventional SUV, the side of the dark blue S7 is lower, which makes its drag coefficient only 0.258Cd. In terms of body size, the length, width and height of the new car are 4750/1930/1625mm respectively, and the wheelbase is 2900mm.

When entering the car, the Deep Blue S7 uses the central control screen and the "sun visor" co-driver screen, which is unique among the traditional self-owned brands and has a memorable innovation in form.

In addition to aesthetic feeling, the configuration performance of deep blue S7 is also very bold. The entry-level version of the model is already rich in configuration, and the common comfort and safety configurations are basically not absent. In addition to the entry-level model, other models of Deep Blue S7 are equipped with L2 intelligent driving assistance, 3 millimeter-wave radars, electric trunk, adaptive far and near light, 15.6-inch sunflower screen, heating and ventilation of driver’s seat, electric seat memory and other configurations as standard, which saves the user’s entanglement in configuration selection.

As a big five-seat positioning model, the deep blue S7 space is also its advantage, and the seat material is soft and has good wrapping, which is very important for users who pursue practicality and space utilization. If you pursue a more comfortable experience, you can also choose a zero-gravity seat. The main driver’s seat supports 16-way electric adjustment, and heating, ventilation and massage are all equipped.

Deep blue S7 also provides two power forms, pure electric and extended range, both of which adopt single motor rear layout, and the cruising range of pure electric CLTC is 520km and 620km respectively. The range extender of the extended-range version is a 1.5L naturally aspirated engine, with the maximum power of 70kW, the peak power of the driving motor of 175kW, the pure electric battery life of 121km and 200km respectively, the fuel consumption of feed of 4.95L/100km, and the maximum comprehensive cruising range of 1120km. In the whole automobile market, endurance performance also belongs to the first echelon.

summary

From channel construction to product strength, it is not difficult to find that Deep Blue Automobile has always had mature manufacturers as the foundation, which also makes it have a more stable and long-term development. At the same time, the dark blue S7 model itself is a distinct personality in its class, and its core qualities such as price and configuration are also sincere, so it will be a good choice as an urban car for young people or young families.

It’s getting closer, it’s getting closer. The pace of the Spring Festival holiday is getting closer and closer. Today, after the material girl received the Spring Festival holiday arrangement, the latest morning newspaper written by virtue of the experience of watching movies during the Spring Festival, please pay attention to check it:

Trailer to grab a fresh look Shu Unlock the heroine! New star girl dragon set actor origin

Yesterday, the movie "The King of New Comedy" directed by Stephen Chow revealed the poster version of the female host, which officially unlocked the hostess selection. In the poster, E Jingwen, who had a dirty face, held her mobile phone and reported the good news to her family in front of the mirror, "Mom, I’m fine, this time I have lines…" Although her face was scarred and the corners of her eyes were full of tears, she still stubbornly raised the corners of her mouth, which made people feel the bitterness behind her efforts to achieve small results.

When "The New King of Comedy" was announced on the first day of the new year, countless fans began to guess who the heroine was. Now that the dust has settled on the identity of the heroine has aroused the curiosity of fans about her. In fact, E Jingwen is also from a family background, and even played a role that never appeared in the credits. Facing the sudden appearance of the heroine of Stephen Chow’s movie, she said that she couldn’t believe it when she learned of the interview, and thought she had received a fraudulent call. Anyway, congratulations to E Jingwen for her years of hard work and finally paying off, and I look forward to her wonderful performance in "The New King of Comedy"~~

Overseas Telescope | The New Year’s Edition debuts in the mainland for 119 minutes and is fully presented

Yesterday, it was officially announced that the mainland will be set for January 25, 2019. This is also the first time that the series of films has appeared on the mainland big screen. Once the news was released, it triggered a heated discussion on the whole network. It is worth mentioning that the landing on the mainland this time is the PG-13 family fun version of "Deadpool 2" that was just released in North America on December 12. The whole film was presented in 119 minutes, which can be called the biggest surprise of the domestic film market in the beginning of 2019!

Although the "Deadpool" series of movies has never been released in the mainland before, "Little Mean Mean", who does not take the ordinary road, loves to act cute and complain, still gathers countless supporters with his strong personal charm. SO, it is absolutely not an exaggeration to call "Little Mean Mean Mean" the reddest superhero in the universe~ On January 25th, let’s watch the Marvel Universe’s reddest superhero "Little Mean Mean" high-powered attack!

Box Office Trumpet | The pre-sale box office on the first day of the Spring Festival broke 100 million, and Xingye’s new film lost to Han Han

Seeing that the Spring Festival in 2019 is getting closer and closer, as of yesterday, the pre-sale box office on the first day of the Spring Festival on February 5 has broken 100 million yuan. More than 10 new films have been released, among which "The King of New Comedy" is firmly in the first echelon, temporarily ranking fourth to sixth. This year can be called the most "crowded" Spring Festival stall in history. From the current data, the pre-sale of "Flying Life" directed by Han Han has exceeded 30 million, ranking first. With the second place, the gap between "Crazy Alien" directed by Ning Hao is not big. And Xingye’s new film "The King of New Comedy" is currently pre-sold for nearly 20 million, and the ranking rate is quite different from the top two.

According to the sixth sense that her sister has been in the movie industry for "many years", Mr. Shen Teng may become the biggest winner of the Spring Festival. But I still need to ask sincerely: When you enter the cinema on the first day of the new year, which movie do you plan to start watching?

Wang Yuan’s new film was shortlisted for Berlin: It is an honor to learn from the seniors

Not long after the start of 2019, there is good news in the Chinese film industry. A film directed by Wang Xiaoshuai, a sixth-generation Chinese director, has been shortlisted for the main competition of the 69th Berlin Film Festival. The film tells the story of two families who are separated by an accident, and even one of them is reunited after three decades of travel from the north to the far south. Wang Yuan plays "Liu Xing, a ruffian teenager" in the play.

Recently, Wang Yuan talked about the good news of being shortlisted for the main competition unit of the Berlin Film Festival for the first time in an interview, saying that he was "excited and happy" when he heard the news. And when it comes to his first collaboration with director Wang Xiaoshuai, he said frankly: "It is really an honor to be able to study with so many excellent actors in the same group, and I have benefited a lot." "Long Live" is an important step for Wang Yuan on the road of film. As a new filmmaker, he is constantly improving his acting skills while also continuing to explore the spirit of filmmakers. Director Wang Xiaoshuai also made this evaluation of Wang Yuan at an event: "Wang Yuan is a very textured child." I also look forward to his wonderful performance in the film! There is a material sister, this sister fan is optimistic about you! Come on!

Movie Calendar | Kim Carrey is Born

(The specific broadcast content is subject to TV)

Want to get more fresh movie information, one-hand love beans, exclusive live video, don’t hurry to download CCTV6 movie channel app, there are materials waiting for you to make an appointment!

Pneumonia baby in PICU ward

　　Vaccine has been widely regarded as an effective and economical method to prevent and treat diseases and promote health. Children in all countries should undergo routine immunization to prevent major childhood diseases, which has become the key point of global public health policy implementation. From smallpox, measles to polio, the emergence of vaccines has directly and indirectly saved many lives, greatly reduced the incidence and mortality of diseases, and greatly reduced the burden on families and society.

　　However, some mothers are biased against vaccines, thinking that vaccines are not good. As long as the first-class vaccines are vaccinated free of charge according to national regulations, the second-class vaccines don’t need to be vaccinated. If their dolls are lucky, they won’t get sick without vaccination!

　　This kind of luck exists in the hearts of many young mothers. However, there are not so many accidents and not so many fortunes.

　　Ms. Zhang, a suburb of Chengdu, just gave birth to a lovely baby two months ago. She often takes the baby with her to exchange parenting experiences with other mothers in the community. Among the mothers in the community, when discussing whether it is necessary to take the second-class vaccine at their own expense, several mothers think that the second-class vaccine is not important. They say that if it is important, the country will definitely be included in the scope of free vaccination. Therefore, Ms. Zhang gave up the second type of vaccine. Who knows that two days ago, her baby stayed in the intensive care unit for nearly a month because of meningitis induced by pneumococcal infection. Although the infection has been controlled, the doctor said it may affect the child’s intellectual development … … Ms. Zhang regretted it very much. She said, I should never have listened to them and not given the baby pneumococcal vaccine … …

　　"extremely high priority" use to fully care for baby health

　　Early know? How many of them knew that they could turn into regret medicine and avoid tragedy?

　　Li Yunbi, director of PICU of Sichuan Provincial People’s Hospital, said: Vaccination is sure to protect children’s health. If there is no vaccine protection, I believe that many hospitals will be full of pediatrics. With regard to Ms. Zhang’s baby’s meningitis caused by pneumococcal infection, Director Li said: Pneumococcus will not only invade the child’s respiratory system, but also enter the blood, causing infections in many parts of the body, such as pneumonia, otitis media, bronchitis, meningitis, etc., especially meningitis caused by pneumococcal infection. Even if cured, it may leave serious sequelae such as deafness, paralysis and mental retardation; In severe cases, it may endanger the life safety of children. Therefore, pneumococcus is also known as the "health killer" of infants.

　　Pneumococcus (also known as Streptococcus pneumoniae) is one of the most common bacteria that can cause respiratory infections in children. It is widely colonized in human nasopharynx, and its carrying rate is 27% in developed countries and 85% in developing countries. It is spread by droplets, and children are its main carrier and transmission population. Infants and young children under one year old have weak resistance to pneumococcus because their immune system is not perfect. Once the weather gets cold and the baby catches a cold, pneumococcus will jump out to cause trouble.

　　In view of the serious threat of pneumococcal disease to children’s health, the World Health Organization (WHO) lists it as a disease that needs to be "very high priority" to be prevented by vaccine, while the frequently mentioned Japanese encephalitis and epidemic cerebrospinal meningitis are listed as diseases that need to be prevented by vaccine.

　　High-risk groups: the disease clutches infants under 1 year old.

　　The reporter learned in the interview that the number of cases of pneumococcal infection in children under 5 years old in China ranks second in the world, second only to India. The number of deaths due to pneumococcal infection ranks 10th in the world, and about 30,000 children under 5 years old die from pneumococcal infection every year. This number is much higher than the number of deaths caused by Hib infection. In the Asia-Pacific region, about one child dies of pneumococcal pneumonia every minute. In fact, the treatment of pneumococcal infection in primary hospitals in China is usually empirical treatment with antibiotics. Therefore, the infection status of pneumococcus in China may be underestimated.

　　Why does pneumococcus "prefer" infants under 1 year old? This is related to the development characteristics of the infant’s immune system. Newborn babies can get maternal antibodies from their mothers, but the maternal antibodies will gradually decrease over time. At the same time, the baby’s own immune system is constantly improving and the resistance is constantly increasing. However, after 6 months — Babies between 1 year old have almost disappeared from mother-to-child antibodies, and their own resistance is not perfect enough, so they have become a high-risk group infected with pneumococcal diseases.

　　In addition, non-exclusive breastfeeding, indoor air pollution and nutritional deficiency are all high-risk factors for pneumonia in infants, including pneumococcal pneumonia.

　　Vaccination is the most effective means to control diseases.

　　For diseases caused by pneumococcus, antibiotics should be used in treatment. However, in recent years, the drug resistance of pneumococcus has become a major challenge in clinical treatment. Antibiotic resistance increases the difficulty of treating pneumococcal diseases, lengthens the course of disease and increases the treatment cost accordingly. Therefore, prevention is far more important than treatment for pneumococcal invasive diseases.

　　"As the most economical and effective means to prevent infectious diseases, vaccination has achieved remarkable results in China." Huang Rongna, chief of the Department of Planning and Immunology of Chengdu Center for Disease Control and Prevention, told the reporter that according to the data released by National Health Commission, with the popularization of vaccines for more than 40 years, the incidence of various infectious diseases in China has dropped significantly.

　　As Ms. Zhang thinks, free "first-class seedlings" are more important than self-funded "second-class seedlings". Huang Rongna explained: This statement is incorrect. Whether the vaccine belongs to the first-class vaccine or the second-class vaccine is determined by the government according to the needs of disease prevention and control, comprehensively considering the safety, effectiveness, accessibility and financial affordability of the vaccine, and based on evidence-based scientific evaluation and demonstration. It doesn’t mean that "first-class seedlings" are important and "second-class seedlings" are not important. From the perspective of disease prevention, the second-class vaccine is as important as the first-class vaccine. It is recommended to vaccinate as much as possible if the baby’s physical condition and family economic conditions permit.

　　The influence of diseases on babies is not only at the physical level, but also short-lived infectious diseases and infectious diseases that can be quickly cured will leave a certain psychological shadow on children’s growth. Immunization not only protects individuals from a certain disease, but also avoids the long-term effects of the disease in physiological, emotional and cognitive development. Being protected by vaccination can make the baby grow up healthily, stay away from diseases and get all-round development of body, mind and intelligence.

　　Prevention is more important than treatment. Infants under 1 year old need to be extra vigilant.

　　In the interview, the reporter learned that invasive pneumococcal disease can be prevented, and strong and comprehensive protection can be achieved for infants and young children by injecting pneumococcal vaccine. The methods of preventing diseases can be divided into general prevention and specific prevention, which should complement each other and be closely combined.

　　General preventive measures are related to family environment, diet and travel. Ensure the clean environment and indoor air circulation at home, lead the baby to participate in outdoor exercise and pay attention to the balance of diet. Reduce taking infants and young children to public places, especially in the season of high incidence of respiratory diseases, because the spread probability of diseases in public places is high and children’s resistance is weak, and it is easy to induce diseases by combining the two. For the prevention of pneumococcal diseases, special attention should also be paid to maintaining good personal hygiene habits, such as covering your mouth and nose with paper towels when coughing or sneezing. Because the mode of transmission of pneumococcal disease is very hidden, it is possible to pass pneumococcal disease to your baby if you are not careful.

　　Specific prevention means that the vaccinator can acquire the immune ability of the corresponding disease through vaccination. Infants and young children under one year old are unable to resist the harm of pneumococcal invasive diseases through their own body ability because their immune system is not yet perfect. Therefore, the most effective prevention is to vaccinate the baby with pneumococcal vaccine for children. Therefore, from the age of 1.5 months, the baby should be vaccinated with pneumococcal vaccine and other related vaccines as soon as possible to avoid serious diseases caused by the gradual decline of immunity. (Reporter Yu Xingyu)

　　Encyclopedia of vaccination

　　1. Why should children be vaccinated?

　　When a child is born, his delicate body is threatened by many infectious diseases. Vaccine is recognized as one of the greatest scientific inventions in the world. Through vaccination, smallpox has been eliminated. Most countries and regions, including China, have achieved polio-free wild virus transmission, and efforts are being made to eliminate measles through vaccination. If vaccination is stopped, the immune barrier that we have built hard will disappear, and those diseases that are already rare will resurface, with disastrous consequences.

　　Second, how do parents choose their own vaccines for vaccination?

　　Parents and guardians of children can consider choosing non-EPI vaccine from the following angles: (1) Consult vaccination outpatient doctors, or inquire about relevant knowledge online, or consult local CDC doctors; (2) Understand the epidemic situation of peripheral diseases. Parents can complain to the CDC or the health administrative department in their jurisdiction if they are forced to promote vaccination by vaccination doctors, or if they are neglected by vaccination outpatient doctors because they choose free vaccines.

　　3. What should I do if the vaccination clinic tells me that there is a vaccine shortage and I can’t get it in time?

　　At present, affected by many factors such as supply and supervision process, some vaccines in the country are in short supply in stages, which has attracted great attention from the state and relevant departments. However, this is only a temporary phenomenon. It is suggested that we can wait for a while, and the vaccination clinic will notify us according to the age after the vaccines are in place. You can choose non-immunization program vaccine for alternative vaccination. For details, please consult the local vaccination clinic.

　　4. Are all vaccines in Chengdu safe?

　　A kind of vaccine (free of charge) is invited by the state, purchased by provincial disease control institutions, and then distributed to vaccination clinics step by step by provincial, municipal and county disease control institutions; The second-class vaccines (at their own expense) are centrally purchased by county-level disease control institutions on the provincial public resource trading platform, and vaccine production enterprises directly distribute them to county-level disease control institutions. All vaccines are purchased in the sunshine, ensuring the whole cold chain, so it is safe and reliable to vaccinate babies in regular vaccination clinics.

General Office of the State Council on Printing and Distributing China Football
Notice of the overall plan for reform and development
Guo Ban Fa [2015] No.11

各省、自治区、直辖市人民政府，国务院各部委、各直属机构：
　　《中国足球改革发展总体方案》已经党中央、国务院同意，现印发给你们，请认真贯彻执行。

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　国务院办公厅
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　2015年3月8日
　　（本文有删减）

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中国足球改革发展总体方案

　　党的十八大以来，以习近平同志为总书记的党中央把振兴足球作为发展体育运动、建设体育强国的重要任务摆上日程。习近平总书记多次指示要下决心把我国足球事业搞上去，李克强总理高度重视足球等体育事业和体育产业工作，国务院多次专题研究部署，我国足球改革发展迎来了前所未有的大好机遇。
　　足球运动具有广泛的社会影响，深受广大群众喜爱。发展和振兴足球，对提高国民身体素质、丰富文化生活、弘扬爱国主义集体主义精神、培育体育文化、发展体育产业、实现体育强国梦具有重要意义，对经济、社会、文化建设也具有积极促进作用。我国足球曾在亚洲取得良好成绩，从20世纪90年代初期开始探索发展职业足球，改革一度带来活力，但由于对足球的价值和规律认识不足，急功近利的思想行为严重，组织管理体制落后，人才匮乏，监管缺失，导致足球发展的社会基础薄弱，行业风气和竞赛秩序混乱，运动成绩持续下滑。
　　2009年以来，通过以打击假赌黑为重点的治理整顿、发展校园足球等举措，足球事业趋势向好，迎来一个新的高潮。但相对于迅速发展的世界和亚洲足球，我国足球仍全方位落后。振兴足球是建设体育强国的必然要求，也是人民群众的热切期盼。坚定不移地推进改革、振兴足球，并以此为突破口深化体育管理体制改革，是体育战线贯彻落实党的十八大和十八届二中、三中、四中全会精神，顺应人民群众新期待，提升中国体育大国形象，实现体育强国梦的实际行动。为贯彻落实党中央、国务院决策部署，特制定本方案。
　　一、总体要求
　　（一）指导思想。以邓小平理论、“三个代表”重要思想、科学发展观为指导，全面贯彻落实党的十八大和十八届二中、三中、四中全会精神，深入学习贯彻习近平总书记系列重要讲话精神，把足球改革发展作为建设体育强国的重要举措，坚持问题导向，改革创新体制，遵循足球发展规律，弘扬中华体育精神，加强思想作风和队伍建设，努力建立专业高效、系统完备、民主开放、运转灵活、法制健全、保障有力的体制机制，推动我国足球事业不断迈上新台阶。
　　(2) Basic principles.
　　-Combining national conditions with international experience. Proceeding from the reality of Chinese football, we should learn from the experience of developed football countries, embark on a new road of football reform and development with China characteristics, and fully realize the social value and function of football.
　　-combining long-term perspective with solid foundation. Strengthen top-level design and pay attention to strategic implementation; Consolidate the population base, facilities base, management base and cultural base of football development, and make continuous efforts for a long time.
　　-combining innovation and reconstruction with problem management. Emancipate the mind, change ideas, optimize the combination of elements and innovate the development platform; Respect the law, handle the relationship between current and long-term, key and general, scale and benefit, strengthen scientific governance and solve development problems.
　　-combining the national system with the market mechanism. Give full play to the advantages of the socialist system, integrate resources and form a joint force; Give full play to the role of the market mechanism, stimulate vitality, create a fair and honest environment, and encourage the protection of equal competition.
　　-combining the development of football with the promotion of national fitness. Achieve popularization and improvement, mass football and competitive football promote each other, promote the coordinated development and all-round progress of football, promote national fitness and enhance people’s physique.
　　(3) Main objectives.Incorporate the development of football into the economic and social development plan and implement the "three-step" strategy.
　　—— Short-term goal: improve the environment and atmosphere of football development, straighten out the football management system, formulate the medium and long-term development plan of football, innovate the football management mode with China characteristics, and form a pattern of coordinated development of football career and football industry.
　　Medium-term goal: the youth football population has increased significantly, the organization and competition level of professional leagues have reached the first class in Asia, the national men’s soccer team has been among the top in Asia, and the women’s soccer team has returned to the ranks of world-class strong teams.
　　-Long-term goal: China’s football will achieve all-round development, football will become a sport in which the masses generally participate, and the whole society will form a healthy football culture; The organization and competition level of professional leagues have entered the advanced ranks in the world; Actively bid for the FIFA Men’s Football World Cup; The international competitiveness of the national men’s soccer team has improved significantly and entered the ranks of the world’s top teams.
　　Second, adjust and reform the Chinese Football Association
　　(four) clear positioning and functions.As a public welfare, widely representative, professional and authoritative corporate body in the field of national football, China Football Association is the only legal institution that represents China in international football organizations. It is mainly responsible for uniting and contacting national football forces, promoting football, cultivating football talents, formulating industry standards, developing and perfecting the professional league system, and building and managing the national football team.
　　(5) Adjust and form the Chinese Football Association.Adjust and form the Chinese Football Association according to the principles of separation of politics and society, clear rights and responsibilities, and autonomy according to law, and change the organizational structure of the Chinese Football Association and the Football Management Center of the General Administration of Sports with two brands and one team. China Football Association is decoupled from the General Administration of Sports, and has autonomy in internal organization setting, work plan formulation, financial and salary management, personnel management and international professional exchanges.
　　(6) Optimize the leading bodies.There is no administrative level for the Chinese Football Association, and the composition of its leading body should be broadly representative and professional, consisting of representatives from the sports administrative department of the State Council, local and industry football associations, professional league organizations, well-known football professionals, social figures and experts.
　　(7) Improve the internal management mechanism.Improve the internal governance structure, power operation procedures and working rules of the Chinese Football Association, and establish a mechanism in which decision-making power, execution power and supervision power are mutually restricted and coordinated. Strengthen self-construction, recruit talents, absorb outstanding talents in football, sports management, economy, law, international professional exchanges and other fields to enrich the work team and improve the quality of personnel; Strengthen industry self-discipline and focus on solving problems in the field of football; Enhance service awareness and overcome the tendency of administration. The Chinese Football Association operates in accordance with the corporate mechanism, implements financial disclosure, and is subject to audit and supervision.
　　(eight) improve the management system of the association.Members of the Chinese Football Association should reflect geographical coverage and industry universality. Local and professional football associations are adjusted and established with reference to the management system of the Chinese Football Association. They join the Chinese Football Association in the name of members in accordance with its articles of association and accept the guidance and management of the Chinese Football Association. Local and professional football associations are responsible for the construction, competition, training, development and publicity of various football activities of their own regions and industries. Through hard work, an association management system covering the whole country, with complete organization, efficient management and strong cooperation, has been gradually formed to meet the needs of modern football management and operation.
　　(9) Strengthen Party leadership.Improve the party organizations of football associations at all levels, and strengthen the ideological and political work and daily management of cadres in accordance with the principle of party management of cadres and talent policy. The Chinese Football Association has set up a Party Committee, which is led by the Party Group of the General Administration of Sports.
　　Third, reform and improve the construction and operation mode of professional football clubs
　　(ten) to promote the healthy and stable development of the club.Strict access, standardized management of professional football clubs, and give full play to their main position and important role in professional leagues. Clubs should pay attention to their own construction, improve rules and regulations, strengthen self-discipline management, abide by industry rules, actively assume social responsibilities and accept social supervision. Encourage local governments to create conditions to guide a number of excellent clubs to be relatively stable in cities with good football foundation and strong representativeness and demonstration of football development, avoid the phenomenon that clubs frequently move between cities with the change of investors and lack stable support, and actively cultivate stable fan groups and urban football culture.
　　(11) Optimize the ownership structure of the club.We will implement diversified investment by the government, enterprises and individuals, encourage the local government of the club to invest in shares with resources such as football venues, form a reasonable investment source structure, promote the regionalization of the club, and encourage qualified clubs to gradually realize the non-enterprise name. Improve the corporate governance structure of the club, speed up the construction of modern enterprise system, base on long-term and systematic planning, and strive to build a century-old club.
　　(XII) Promote the club to form a reasonable talent structure.Formulate the norms of talent introduction and salary management in clubs, explore the implementation of the total salary management of teams and players, and effectively prevent players from being worth too much and disorderly competition. Study the relevant policies and decision-making mechanisms such as the quota limit for introducing high-level foreign aid, and handle the relationship between the introduction of foreign aid and the training of local players. Strengthen the management of the club’s labor contract, severely investigate and deal with illegal acts such as "yin-yang contract", and promptly correct the unpaid wages. Adjust the transfer fee policy of club athletes to reduce the burden on the club.
　　Four, improve the football competition system and professional league system.
　　(XIII) Strengthen the design of competition system.Improve the competition structure, expand the scale of the competition, increase the types of competitions, and gradually form a competition pattern with stable competition system, clear grades, orderly connection and all over urban and rural areas. In particular, we should pay attention to the organic connection of professional leagues, regional level events, youth level events and campus football events to realize the scientific competition structure. Gradually establish and improve the youth league system. Actively advocate and organize industry, community, enterprise, army, middle-aged and elderly people, five-a-side system, beach football and other events.
　　(14) Adjust and form the professional league council.Establish a professional league Council with independent corporate status, be responsible for organizing and managing professional leagues, and reasonably construct the league system of Super League, China A and China B. The Chinese Football Association supervises the board of directors from the aspects of basic policy system, club access review, discipline and arbitration, and decisions on major issues, and sends representatives to serve on the board. The Council sent representatives to the Chinese Football Association to participate in the discussion and decision-making on relevant issues.
　　(fifteen) improve the competition reward system.Formulate reward standards that are in line with the characteristics of football and different from other sports.
　　(sixteen) to maintain the order of the competition.Adhere to fair competition and establish a good competition style. Competition organizations and sports administrative departments will strengthen management together with public security organs, perform their respective duties and improve security measures. The public security organs are responsible for strengthening the supervision of the safety order of football matches, organizing the management and maintenance of public order at the match site and surrounding areas, and cracking down on illegal and criminal activities according to law. Guide the fans to watch the game in a civilized way and abide by the law.
　　(seventeen) to strengthen industry management.Improve the restraint mechanism for referees to enforce the law fairly and for coaches and athletes to abide by the law. Strictly guard against and severely investigate violations of discipline in the football industry, and improve the system and mechanism of disciplinary punishment and industry relief. The football management department should strengthen cooperation with the public security law and other aspects, establish and improve the illegal reporting mechanism and closely linked cooperation mechanism, effectively prevent, timely detect and resolutely crack down on illegal and criminal acts such as fake gambling.
　　(eighteen) to promote international exchanges.Promote China football to actively participate in international football matches, enhance exchanges and improve the level. Study and promote the bidding for the FIFA Men’s Football World Cup.
　　V. Reform and Promote the Development of Campus Football
　　(nineteen) to play the role of football education.Deepen the reform of school physical education, cultivate all-round talents, take campus football as a basic project to expand the football population, consolidate the foundation of football talents, improve students’ comprehensive quality and promote the healthy growth of teenagers, enhance the recognition and support of parents and society, let more young students love and enjoy football, and make participating in football an effective way to experience and adapt to social rules and moral norms.
　　(twenty) to promote the popularization of campus football.Primary and secondary schools around the country have included football in the teaching content of physical education class, increasing the proportion of class hours. Promote popularization with supporting features, and give priority support to primary and secondary schools with good foundation and high enthusiasm. On the basis of the existing more than 5,000 schools in primary and secondary schools nationwide, there will be 20,000 in 2020 and 50,000 in 2025, among which women’s football schools account for a certain proportion. Improve the insurance mechanism, promote the government to purchase services, improve the level of campus football security, and relieve the worries of students, parents and schools.
　　(twenty-one) to promote the common development of cultural learning and football skills.Strengthen the teaching management of cultural courses for football special students, improve the examination enrollment policy, and encourage students to actively participate in football learning and training for a long time. Allow football specialty students to flow reasonably within a certain range when they are enrolled in higher education, and obtain a good special development environment.
　　(twenty-two) to promote the large-scale growth of young football talents.Promote the establishment of campus football teams in universities, primary and secondary schools, pay close attention to improving the normalized and vertical and horizontal football competition system in universities, high schools, junior high schools and primary schools, and explore the inclusion of college football competition results in the evaluation system of college sports work.
　　(twenty-three) expand the teaching staff.Through training existing full-time and part-time football teachers and recruiting, we will improve the level of teaching coaches and encourage the introduction of overseas high-level football coaches. By 2020, we will complete a round of training for 50,000 full-time and part-time football teachers on campus. Improve policies and measures, strengthen professional education, and create conditions for retired athletes to change jobs and physical education teachers.
　　Sixth, popularize the development of social football
　　(twenty-four) to promote the popularization of football.Adhere to the people-oriented principle, promote the accelerated development of social football, and constantly expand the football population. Encourage organs, institutions, people’s organizations, troops and enterprises to form or jointly form football teams and carry out colorful social football activities. Pay attention to supporting the development of social football from the aspects of funds, venues, time, competitions and coaching. Trade unions, the Communist Youth League, women’s federations and other people’s organizations give full play to their respective advantages and promote the development of social football.
　　(twenty-five) to promote social football and professional football to promote each other.Through the continuous increase of social football population and the continuous improvement of its level, it has laid a solid mass foundation and talent foundation for the development of professional football. By accelerating the development of professional football, we can promote the popularization and improvement of social football.
　　Seven, improve the development mode of football professional training.
　　(twenty-six) to expand the growth channels and space for football players.Strengthen the training, improve the selection mechanism, and cultivate excellent football players through multiple channels. Enhance the awareness of talent training in campus football and social football, broaden the horizons of professional football candidates, and smooth the growth channels of outstanding young talents from campus football, social football to professional football. Do a good job in combining physical education with education, strengthen cultural education, temper will and edify personality, and promote the all-round development of football players. Encourage football clubs, enterprises and other social forces to send professional players and young players to receive training in developed football countries, and strive to become a high-level professional league abroad.
　　(twenty-seven) to strengthen the training of football professionals.In accordance with the principle of grading and classified management, we will build a multi-level and diversified training organizational structure for countries, regions, industries, professional institutions and social forces, and strengthen the training of professional talents such as football coaches, referees and lecturers. Give full play to the role of sports colleges and sports research institutes in football theoretical research and football professional training. Strengthen international exchanges and introduce a group of high-level foreign lecturers to carry out large-scale training for coaches, referees and lecturers in China.
　　(twenty-eight) to strengthen the training of football management personnel.Strengthen the professional strength of football associations, clubs and other organizations at all levels, and improve the quality and work level of personnel. Create a professional and international management team that meets the needs of modern football management.
　　(twenty-nine) the establishment of professional football colleges and schools.To meet the needs of cultivating football talents, we should set up a football college relying on qualified undergraduate colleges and actively explore the establishment of a new football school with close integration of culture, education and football.
　　(30) Do a good job in transferring football players to jobs.Coordinate the market mechanism and policy guidance, build a platform for the re-employment and re-development of football players, and support them to serve as football coaches, referees and lecturers after necessary training and assessment, or become the backbone of mass football activities in enterprises, institutions and troops, or enter football associations and football clubs to engage in football management and service.
　　Eight, promote the reform and development of the national football team
　　(31) Carefully build the national team.Give full play to the advantages of the system, strengthen organizational leadership, enhance the sense of national honor and social responsibility, carry forward the spirit of Chinese sports, build a national football team with exquisite skills, tenacious style, be able to fight tough battles and win glory for the country, and inspire people’s confidence, stimulate young people’s enthusiasm and promote the development of national football with excellent performance. Intensify the reform, form a technical route that conforms to the physical and mental characteristics of players and the development trend of contemporary football, and steadily improve the level of the national team.
　　(thirty-two) improve the team selection mechanism.Adhere to the current situation, focus on continuity, pay equal attention to technology and style, adhere to openness, equality and competition, and give priority to selecting outstanding players with strong desire to serve the country and first-class will to enter the national team. Players of the national team are recruited from professional clubs, and through the dynamic selection mechanism, the national team formed at any time can become the best team with the best participation status, technical and tactical ability and cooperation at that time. Strengthen the reserve talents of the national team, improve the mechanism for discovering and selecting young football talents, establish a database of top young players and track them for a long time, and dynamically adjust the list of candidates.
　　(thirty-three) improve the service guarantee ability.Strengthen the protection of the national team’s funding, incentive policies, base construction, logistics services, intelligence information, etc., and improve the service level. Two new national football training bases will be built to meet the competition and training needs of the national team in different seasons. Hire high-level professionals at home and abroad to carry out in-depth research on football theory, skills and tactics, medical rehabilitation and team management, and give play to the guiding and supporting role of scientific research in the national team.
　　(thirty-four) to strengthen the construction of coaching team.Establish a strict and standardized selection, assessment and evaluation mechanism for national team coaches and management teams, and strengthen contract management. The head coach responsibility system shall be implemented, and the coaches’ team and management service team shall be assessed for their term goals, so that responsibilities and rights and interests shall be clear, and incentives and constraints shall be in place.
　　(35) coordinating the needs of the national team and the club.Scientifically formulate the work planning and management system of the national team in line with China’s national conditions and the laws of professional football. Improve the coordination system between the national team and professional leagues and other leagues at all levels, and comprehensively grasp the national team’s competition cycle and domestic competition arrangements. The club should focus on the overall situation and fully support the construction of the national team.
　　Nine, strengthen the management of football field construction
　　(thirty-six) to expand the number of football venues.Study and formulate the national football field construction plan. Incorporate the construction of football fields into the overall planning of urbanization and new rural construction, clarify the rigid requirements, and organize the implementation by governments at all levels. Construct football fields according to local conditions, make full use of urban and rural wasteland, idle land, parks, forest belts, roofs, civil air defense projects, etc., and build a large number of simple and practical non-standard football fields. Create conditions to meet the venue requirements of campus football activities.
　　(thirty-seven) to give policy support to the construction of football venues.Preferential policies in land, taxation and finance should be implemented for social capital to invest in football field construction.
　　(thirty-eight) to improve the operational capacity and comprehensive benefits of the site facilities.In accordance with the principle of separation of management and operation and non-profit, professional social organizations or enterprises are invited to manage and operate public football fields through entrustment and purchase of services, so as to promote public football fields to be opened to the public at low prices or free of charge. Promote the school football field to be open to the society at low price or free of charge after class, and establish a sharing mechanism between the school and the society.
　　X. Improve the input mechanism
　　(39) Increase financial input.Governments at all levels should increase investment in football, which is mainly used for field construction, campus football, youth football, women’s football, national team building, teaching and scientific research, etc. Sports, education and other departments should be inclined to the reform and development of football when arranging relevant funds.
　　(forty) the establishment of China Football Development Foundation.As a non-profit legal person, the Foundation carries out fundraising, accepts donations and subsidizes football public welfare activities according to law. Encourage all kinds of enterprises, institutions, social forces and individuals to donate, and the donated funds can be deducted when calculating the taxable income of enterprise income tax and individual income tax according to law. The foundation operates in accordance with the articles of association, strengthens information disclosure in accordance with relevant laws and regulations, and accepts social supervision.
　　(forty-one) increase the lottery public welfare fund to support the development of football.Every year, some funds are arranged from the central centralized lottery public welfare fund to support the China Football Development Foundation, which is specially used to support the training of young football talents and football public welfare activities. Actively study and promote the issuance of football lottery tickets with China Football Professional League as the quiz object.
　　(forty-two) to strengthen the development of football industry.Strengthen the development and protection of football intangible assets, build an all-round and whole-process football industry chain by building competition brands, developing football accessory products, cultivating football service market, and exploring the integrated development of football industry and related industries, so as to continuously increase the income of football industry and form a pattern in which various economic sectors jointly set up football industry.
　　(forty-three) to increase the market development of Chinese Football Association.Continuously increase the market development income of leagues, cups, national teams, etc. Accelerate the rationalization of the relationship with subordinate business companies, transform subordinate companies according to the modern enterprise system, make them gradually become real market players, and introduce new competitors to establish a market-oriented and equal competition pattern.
　　(forty-four) to establish a market competition mechanism for TV broadcasting rights of football matches.Innovate the mechanism to realize the orderly competition of TV broadcasting rights of football matches. Reform the income distribution mechanism of broadcasting rights of football matches to ensure that the organizers and participants of the matches become the main beneficiaries. Innovate the broadcast and promotion operation mode of football matches, explore the realization form of the integration and development of traditional media and new media in the football field, and increase the market income of new media.
　　(45) Encourage social forces to develop football.Guide powerful well-known enterprises and individuals to invest in professional football clubs, sponsor football matches and public welfare projects, play a demonstration and leading role in supporting football, and broaden the sources of funds for club and football development.
　　Eleven, strengthen the leadership of football work.
　　(forty-six) the establishment of inter-ministerial joint conference system of football reform and development.In order to continuously promote the reform and development of football and ensure the implementation of this plan, an inter-ministerial joint meeting system for football reform and development is established. The General Administration of Sport should strengthen policy research and macro guidance on football reform and development. The Ministry of Education should fulfill the responsibility of campus football supervisor. All parties should perform their duties, do their part, do their best and cooperate with each other to jointly promote the reform and development of football.
　　(forty-seven) the football work into the important work schedule.All localities put the reform and development of football on the important agenda, emancipate their minds, make clear their goals, pay close attention to implementation, integrate resources, coordinate their efforts, explore boldly and form their own characteristics. Local sports administrative departments at all levels are responsible for supporting the work of local football associations and promoting the development of football in the region.
　　(forty-eight) to strengthen the football industry style and the rule of law.Strengthen the ideological and moral education and professional ethics education in the field of football, strengthen the tempering of the spirit style and will quality of sports teams, cultivate the style of patriotic dedication, perseverance and unity, and strive to form a spiritual force that encourages the development and revitalization of football in China and is beneficial to social harmony and progress. Adapt to the needs of football development and the characteristics of the industry, improve the relevant national laws and regulations and the rules and regulations of the football industry, and lay a solid institutional foundation for football governance. Form a football legal education system, law enforcement and supervision system that pays equal attention to prevention and punishment, and establish a fair and transparent legal environment.
　　(forty-nine) to create a good public opinion environment.Publicize and guide the masses to objectively understand the current situation of football, establish reasonable expectations and treat winning or losing rationally. Innovate football propaganda methods, strengthen football-related news management and public opinion guidance, and maximize the consensus on football reform and development.
　　(50) Play a typical leading role.Select a number of places and cities with good football foundation, good conditions for developing football and high work enthusiasm, strengthen support and guidance, sum up and promote the typical experience of football reform and development, and promote the improvement from point to area.