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Technology and hard work？ Look at the four opportunities in the beauty industry in 2023!

In 2023, with the gradual recovery of the market and the continuous release of favorable policies,Tencent Advertising held the 2023 Tencent Beauty Strategy Conference in Shenzhen from February 16th to 18th, 2023., sharing a new upgrade of Tencent’s ecological global management capabilities, and based on the integrity of Tencent’s ecology,User contacts, commodity ecology, business scenariosThe three sections are new opportunities for the beauty industry to dismantle brands and achieve long-term growth.

Tencent advertising beauty cosmetics & luxury goods manager Shu XuanIt was pointed out at the meeting that "with the upgrade of Tencent’s ecological platform system and the overweight of favorable policies, whether it isA more complete global business map built by seven major contacts including video number and WeChat search., orA new growth point centered on direct purchase by users, content private domain, social private domain, external drainage, and talent bringing goods., will be built for the beauty industry brand.More suitable product promotion positions and GMV growth channels to achieve sustainable management.. "

Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industry

one

Opportunity point one

Diversified business channel layout+multi-touch brand power construction, boosting the long-term growth of brand GMV.

The realization of business objectives and the precipitation of brand assets are the core focus of brand attention in the stock market.Therefore, Tencent advertising relies on its powerful social attributes.on the one handFor the brandAn important position to provide promotional materials.,on the other handBring to the brandPowder adding link, direct purchase link, live broadcast of video number, drainage of e-commerce, and cloud selection efficiency.And other business models, from the two dimensions of management and product promotion, help the brand GMV achieve long-term growth.

1. From node marketing to ability application, provide brand with high-quality product promotion position.

Relying on the strong social attributes of Tencent Ecology and the integrity of the global ecology, Tencent EcologyGrasp node marketing, brand BIGDAY content resonance, create circle resonance, and apply RACE ability.And so on,More scientifically and accuratelyHelp brands strengthen value output and mental influence.

2. WeChat search-multi-touch collaboration, seize the user’s mind

As one of the new business traffic scenarios with great potential in the WeChat ecosystem, WeChat search can link brands.Content, service and business scenario, help the brand to complete.Public-private domain transformation.ShuxuanSaid that "beauty industry brands should pay attention to the synergistic effect of search on WeChat multi-touch", among whichSuper brand zoneThe establishment of the brand is to help brands aggregate content and become an "arbitrary door" for brand private domain contacts.

3. Socially planting grass-mode upgrading, content-driven operation

Mutual selection of advertisements: starting with planting grass by talented people, inciting the ability of content to carry goods.

With the rise of traffic contacts such as interactive advertisements, more and more brands in the beauty industry have successfully reversed the minds of the core population through customized high-quality content through the delivery of interactive content.WeChat official account+Video Double PositionPlanting grass, plusAlways-on’s grass planting mode, the cooperation of people with goods to control ROI, and the re-marketing of grass planting people are guaranteedThe mode of bringing goods with talents has brought help to brand mental cultivation and private domain precipitation. In this regard,Wang Yi, Head of Tencent Advertising Beauty IndustryIt is mentioned that "in the choice of talents, most brands used to like to cooperate with vertical talents in the beauty industry. In the future, brands may be able to broaden the range of talents and seek greater traffic opportunities".

Wang Yi, Head of Tencent Advertising Beauty Industry

Cloud selection is effective: with social traffic as the starting point, increase the increment of private domain operation.

While the scale of private domain layout continues to grow, some head brands are also faced with the problem of how to introduce new traffic and further develop business increment. Therefore, Tencent advertising aims at the huge demand and space between traffic and brands, and work together.Tencent Smart Retail Yunxuan AllianceLaunch a new cooperation mode of small program business to ensure quantity and effectiveness-Cloud selection quantity efficiency. By means of official matching and freight yard matching, we can help the brand to achieve efficient docking with Tencent’s characteristic social traffic and Tencent’s external traffic, so that the brand can achieve business growth in Tencent’s ecology more securely.

4. Drainage e-commerce-external e-commerce jumps straight and quickly reaches the grab.

With the deepening of the online level of the beauty industry, brands can not only cover the target users in the full-time panoramic view in the WeChat domain, but also use the WeChat -UD link to connect the WeChat high-quality link with the Amoy link, thus achieving a large amount of star products.

two

Opportunity point two

Subdivision of track potential+promotion of commodity trends, creating a million-level daily consumption category.

In 2023, the wind of recovery swept across all walks of life. With the upgrading of consumption and the transition of consumer demand, the beauty industry sub-categories emerged constantly. Driven by the trend of comprehensive commercialization, the sub-product track will have more opportunities in Tencent’s ecology. Shu Xuan mentioned in the sharing that in the beauty of domestic products,Anti-aging, skin care and make-upThe three potential product tracks will reach new heights in Tencent’s ecology in the future. Tencent advertising will also provide dual support from policy and technology, and join hands with more beauty brands.A total of millions of daily consumption categories and tens of millions of GMV items were created.

1. Policy support-super product plan linkage incubation, so that new products and explosive products can be traced.

With the rapid development of commodity ecology, toughness development may be the hard power of brand cross-cycle and sustainable management. In this regard, inPolicy supportWang Yi proposed that Tencent’s advertising super product plan is aimed atBrand new products and potential explosive productsLaunched"Shangxin Easy" and "Explosives Pass"Products, aiming at incubating with brands, make brand new products easier to throw, and make white brand explosive products more out of the circle.

2. Technological innovation-commercialization, let the brand grow scientifically.

Faced with the advertising problems such as difficulty in starting new products, difficulty in expanding old products and large cost fluctuations,"commercialization"It has become one of the key solutions for brands to face challenges directly. Taking commodity information as a series"people and goods matching"Pattern, based on"The system knows the goods"and"The system understands people"Can make commodity advertisementsMore scientific and accurateMatch to a more suitable consumer group. With the pursuit of long-term growth of the beauty industry brand "from efficiency to quality" becoming the mainstream trend,Djukov, CEO of Chuilun Technology, said"Traffic will only become more and more expensive, and the cakes in the market will only be reserved for brands that know how to be refined."

Djukov, CEO of Chuilun Technology

At the same time,Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry OperationsIt is also mentioned that if the brand wants to grow up in Tencent’s ecology, it will go through three stages: introduction period (new product introduction & quantity), growth period (explosive product boosting) and maturity period (explosive product continuous expansion). In these three stages, Tencent advertising will start fromOperational assistance, product selection and policy supportAnd other dimensions to provide technical and strategic guidance for brands to launch goods, and promote the growth breakthrough of track categories.

Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry Operations

three

Opportunity point three

Wechat ecological social value release+ecological ability optimization and upgrading, building brand user assets compound interest

As a connector of the WeChat ecosystem, the video number has been strong since its release in 2020 and has gradually become a brand.Revitalize the core hub and new traffic position of Tencent. From the perspective of brand"Short video and live broadcast are easier to help brands build trust with users, which is simpler than simply piling up graphic materials. Video number may indeed be an opportunity for more brands."Xia Zheng, the founder of Yi Nian Cao Mu&a private field observation consultantSay so.

Taking the video number as the origin, Tencent advertising provides the brand withLive broadcast and short videoWaiting for multiple paths to radiate multiple opportunities in Tencent’s ecology. First of all,"video number+live broadcast"Provide a brand-new brand."relational live broadcast"Mode, so that brands can establish a centralized scene of interaction and transformation with users through live broadcast of video numbers, and help brands realize"Flow" to "Allowance"Transformation. In this regard,JASON ZHANG, founder of Solution ConsultingSaid in the round table sharing, "Brands should turn the amount flowing in public domain into the amount left in private domain.All the exposure and promotion of the public domain is not only the value of the brand itself, but only by depositing the public domain users in their own private domain pool, and then using Tencent’s eco-rich contacts to maintain and connect the users and create a deep long-term relationship between the brand and users, will users truly become brand assets. "

Secondly, "video number+short video" has become the brand’s new traffic position.The brand can amplify the brand influence through short videos and continue to attract users. And with"video number+music LIVE", "video number+knowledge content" and "video number+big event"For example, the "video number+content ecology" provides more space and scenes for beauty brands. Brands can coordinate content with social contacts within the video number to incite public domain traffic to revitalize private domains.Feng nian, founder of the golden handIt is put forward that "every high-quality content will definitely trigger some emotions of users, so the key to breaking the circle of video number content lies in reaching the target crowd to achieve high broadcast completion rate, and triggering user emotions through content to improve interaction rate". Wang Yi also said, "In the future, Tencent Advertising will continue to increase cooperation in the content of video numbers, involve more users, and help brands successfully break the circle in video numbers and drain private domains."

Feng nian, founder of the golden hand

In addition, in ord to give full play to that value of the video number,Tencent Advertising and Zero One Technology jointly released the "Video Number Activation Beauty Global Operation-Tencent Beauty Video Number Operation Guide", providing advanced experience and practical layout guidance for more brands to lay out video numbers.

On the left: Jian Feng, CEO of Zero One, and Wang Yi, head of Tencent’s advertising beauty industry, on the right.

four

Opportunity point four

Multi-dimensional assistance from the industry to provide guidance on the long-term development path of beauty.

In order to help more beauty brands grasp"Video Number & Private Domain"New opportunities to win, with the help of Tencent Ecology to continuously expand commercial space, Tencent advertising invitationFeng Nian, founder of Dianjinshou, Bao Ye, founder of Hua Makeup Club, Kong Huihui, editor-in-chief of Cosmetic Watch, Xia Mei, founding partner of Jumei, JASON ZHANG, founder of Jieshu, Jianfeng, CEO of Zero-One Mathematics Department, Cai Chaoyang, founding partner of Qingyan, and Xia Zheng, founder of Yi Nian Caomu & Private Observation Consultant.Eight beauty industry experts jointly set up[Beauty Industry Experts Alliance]It aims to provide path guidance for the long-term development of the beauty industry through continuous exploration, discussion and co-creation. On-site,Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industryEight experts were also awarded industry consultant certificates.

In addition, Tencent advertising fromGlobal growth, consumer links, brand innovationThe three dimensions are37Brand promulgation"Tencent Domain See Beauty Award"Encourage outstanding brands that have begun to achieve outstanding results in various fields in 2022. Among them,Huaxi Bio, Giant Bio, Winonawait forfiveBrand acquisition"Best brand influence",Fu erjia, Dr. Ai, Lin Qingxuanwait foreightA brand won "Best brand innovation”，Jiao Lian, Zhongke Runhang, Jimmywait foreightA brand won "Best growth award”，Baixianji, Han Gao, and Chuilunwait for11A brand won "Best category award”，Maggie Mageline, Afu Essential Oil, PERFECTDIARY Perfect Diarywait forfiveA brand won "Best private domain operation award"Awards honor.

"For Tencent’s ecology, I suggest that beauty brands should enter early rather than late. If brands can find the most suitable way around traffic strategy and crowd strategy, you may be the next card table."Xu Jidong, Chairman and CEO of Hangzhou JumeiSuggest to the beauty brand in sharing. In 2023, Tencent advertising will provide more new opportunities for more beauty brands to open up a broad global business growth space, just asWang yiSay"In 2023, Tencent’s advertising will focus on the center of" creating millions of daily consumption categories and millions of GMV items together "and the three basic points of" video number, powder adding and product announcement "to help more beauty brands unlock the best posture of ecological cooperation with Tencent".

Ten best-selling games of all time! They are all masterpieces. Which one have you played？

Recently, IGN, a well-known game media, counted a list of the top ten best-selling games in history. This list does not include free games, and I believe most players have heard of them. As for which games are on the list, let’s take a look:

Tenth place: The Wild Escort: Redemption 2, with a sales volume of 46 million copies.

R star’s American western theme open world game masterpiece, with outstanding plot and high degree of freedom, can be called a compulsory course for solo players.

Ninth place: Baokemeng pocket monster Red, Green, Blue and Yellow, with a sales volume of 47 million copies.

As the most valuable IP in history, pocket monster’s Baokemeng is definitely the most impressive generation for players. Today, many players use simulators to relive the classics, and they are well-deserved on the list.

Eighth place: Super Mario Bros., with 48 million copies sold.

Childhood classics, as Nintendo’s top IP, have also spawned many excellent works.

Seventh place: Watch the Pioneer, with a sales volume of 50 million copies.

I have to say that the summer of 2016 is really unforgettable. Although the operation of Blizzard is really not so good, and many players have lost in the second generation, no game of the same type can be used as a substitute to ban the position of watch pioneer.

Sixth place: Mario Kart 8 Deluxe Edition, with sales of 56.87 million copies.

This game often appears on the weekly bestseller list, and the quality of the game is really excellent. Online and offline can make people feel happy, which is a miracle of game sales on NS.

Fifth place: Survival of the Jedi, with a sales volume of 75 million copies.

In that year, this game won the popularity of watching pioneers in one fell swoop, and it also brought fire to countless anchors. The quality can’t be said. However, although the sales volume of the game is very high, the plug-in is too rampant. Some of the sales volume may be attributed to cheating players. In the face of other similar games, it has become inferior and lacks competitiveness.

Fourth place: Wii Sports, with sales of 82.9 million copies.

For a long time, this game was the game with the highest sales volume on the console platform. At that time, it also set off a fitness craze on the console platform, and Lao Ren’s creativity was worthy of recognition.

The third side: "Give Him Love 5", with a sales volume of 170 million copies.

There is nothing to say about this game. If you buy it again, you won’t see Love 6 for him.

Second place: My World, with 238 million copies sold.

The masterpieces that are popular all over the world are being played by people of all ages you can think of. Don’t think that the pixel quality is not good. Playing a MOD may not even bring it to your computer.

First place: Tetris, with sales of 520 million copies.

Never surpassed, full of gameplay, well-deserved sales first!

So in your mind, do you want Amway to give others a masterpiece? Welcome to say your choice in the comments section.

-END-

Pay attention to the "Twitter Workshop", share good games every day, and bid farewell to the game shortage!

IGN updates the top ten best soul-like games, and the ＂Benevolence King＂ series leads.

IGN recently updated the "Top Ten Soul-like Games List", and Star Wars Jedi: Survivor replaced Star Wars Jedi: The Fallen Knights, adding three new games, while removing Fallen King, Blood-eating Code and Diablo III.

·10.《Ashen》；

11. The Origin of Final Fantasy: Strangers in Heaven;

12. Lord of Fallen;

13. Wolong: The Fall of Heaven;

14. Relics 2;

15. City 3;

16. Boke Kede;

18. imperialist invasion;

19. imperialist invasion;

20. imperialist invasion;

21. imperialist invasion;

23. imperialist imperialist imperialist imperialist aggression;

24. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism.

15. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism;

16. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism.

18. The Historical Law of Imperialism, Imperialism, Imperialism, Imperialism, Imperialism, Imperialism, Imperialism, Imperialism and Imperialism.

21. Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism Imperialism.

19. The Origin of Final Fantasy:

20. "Treatise on Febrile Diseases and Treatise on Febrile Diseases" The order of war oppression makes people:

20. Treatise on Febrile Diseases Delaying War Management Rules.

21. The Origin of Final Fantasy: Strangers in Heaven.

21. Lord of Fallen.

12. Lord of the Fallen.

13. Lord of the Fallen.

13. The crow wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard wizard, wizard wizard wizard wizard wizard, 17. Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Resurrection Sorcerer, Sorcerer, Sorcerer, Sorcerer, Sorcerer, Sorcerer, Sorcerer, Sorcerer, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter, Interpreter.

The wheel of a century’s resurrection, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century, the wheel of a century.

21. The Origin of Final Fantasy:

21. Imperialist Imperialist Film,

Research and development costs are low, and it is difficult to break the low-end positioning. How can domestic beauty cosmetics go far？

The Beijing News (Reporter Wang Shengnan) The cake of domestic beauty cosmetics is getting bigger and bigger, and the problems are also coming. Experts pointed out that the operation mode of low R&D and high marketing has never been able to break the positioning of the low-end domestic beauty brands. With the strong overweight of international brands after the recovery of the China market, it is not easy for domestic beauty brands to go more steadily and further.

"Recently, Hua Xizi’s advertisement was circulated in the elevator every day", "I saw the advertisement of Perfect Diary in the elevator, and actually found Zhou Xun to endorse it" … On the eve of the Double Eleven, Hua Xizi and Perfect Diary, domestic beauty brands that rely on online channels to grow day by day, chose Baping elevator to seize the consumer market through offline media. At the same time, it is still accelerating the layout of offline stores. By the end of September this year, Yixian E-commerce has opened more than 200 offline experience stores in more than 90 cities in China.

As for the reasons for developing offline channels, Hou Cong, a health beauty consultant and life aesthetician, pointed out that on the one hand, domestic beauty brands need to continue to explore potential customers offline, expand brand recognition, and conform to the traditional consciousness of "running away from monks but not temples" in China consumer market. For first-and second-tier cities, offline channels have the function of "brushing the sense of existence" and "shooting the face", while for consumers in sinking cities, what is real and within sight is still their important consideration.

On the other hand, relying on online channels is not a long-term solution. Although online marketing has brought high sales, the cost is also huge. For example, the annual report of Polaiya, which occupies a place in the recommendation list of beauty bloggers, shows that in 2019, the annual net profit of Polaiya was 393 million yuan, but the sales expenses reached 1.223 billion yuan, a year-on-year increase of 38.03%, of which the image promotion expenses were 839 million yuan. The high sales expenses contributed to the performance growth, but did not change the profitability. In 2019, the net interest rate of Polaiya decreased from 12.14% in 2018 to 11.73%, and the gross profit rate also decreased slightly from 64.03% to 63.96%. At the same time, the insiders also pointed out that the current way of marketing to create explosions is limited to the overall improvement of the brand, and users have not generated high loyalty to the brand. Continuing to create explosions means long-term high sales expenses.

In contrast to the high sales expenses, there are unmatched R&D expenses. In 2019, the sales expenses of Polaiya reached 1.223 billion yuan, and the research and development expenses were 74.6026 million yuan, and in 2018 it was 51.2918 million yuan. After large-scale marketing, the quality and reputation of domestic beauty cosmetics are not satisfactory. In the comments on Hua Xizi’s explosive powder, there are many comments such as "it’s not as good as shaking audio and video", "the packaging is really beautiful, but it’s really difficult to use" and "the advertising is too boastful".

Hou Cong pointed out that at present, the positioning of domestic beauty brands is still dominated by the low-end and middle-end, and the operating mode of low gross profit and high marketing has aggravated the financial burden of brands. At the same time, low-cost means can easily make brands reach the profit bottleneck ahead of time, which can only be used as one of the chips to enhance competitiveness, not a long-term solution. Nowadays, consumers’ loyalty to brands and commodities is not as good as before, so it is the key to seize consumers through product innovation and technical iteration, which is why many cosmetic products with indicators will be updated on the original basis every few years. The rapid development cycle and reaction speed of domestic beauty cosmetics meet the needs of consumers faster, but the quality system and related technologies are still not perfect, which can’t keep up with the development speed, and the quality and safety that follows will also become a problem.

Compared with international brands, Hou Cong said that in addition to the low-end positioning of domestic beauty products, some brands still have a "three-minute fever" operation mode, which is difficult to adhere to product research and development, technological innovation and consumer service, and the technology and high professionalism are still not as good as international brands. In addition, the enthusiasm of domestic beauty brands for independent research and development is also being hit by endless imitations. Insiders pointed out that after a domestic beauty product became popular, some brands that wanted to rub traffic would copy the original, launch their own products, and dilute the original traffic and sales. Over time, it weakened the enthusiasm of domestic beauty brands for independent research and development.

From skin care, make-up to medical beauty, China’s beauty market has great potential. According to the report released by data analysis agency GlobalData in June this year, the beauty market in China is expected to grow from 39 billion yuan in 2019 to 59.5 billion yuan in 2024, with a compound annual growth rate of 8.8%. After the outbreak of the epidemic, the China market is the first to recover. Although domestic beauty brands occupy the home advantage, international brands are also overweight, which is bound to carve up the existing market. How to go far and stabilize after the rise, there are still many problems that domestic beauty brands need to ponder.

Beijing News reporter Wang Shengnan

Editor Jake proofreads Chen Yanyan.

Football entering the campus is not as simple as a ＂kick＂

At the beginning of the new semester, the students of Beijing Primary School in Xicheng District got a big gift. They had a close contact with Zhang Lu, an old alumnus and a famous football commentator, and beijing guoan football club, the vice chairman of the school, and will enjoy a week of football lessons from this semester. At the beginning of this month, Zhang Lu and Yang Pu, director of Guoan Youth Department, were employed as experts in football curriculum guidance for primary schools in Beijing. ("Beijing News" March 17)

On November 26th, 2014, Liu Yandong, Vice Premier of members of the Political Bureau of the Communist Party of China Central Committee and the State Council, gave important instructions on vigorously developing campus football at the national video conference on campus football. In 2015, the Ministry of Education will take back the initiative of campus football, and at the same time, it will launch version 5.0 of the campus football plan to comprehensively promote the development of campus football. As a sign, up to now, local education departments have successively issued specific implementation plans, and football is in the ascendant on campus, which has become the biggest reform highlight of school physical education curriculum and sports activities. Not to mention the excitement of this move to the Chinese people’s "criticized feelings" about football, but in terms of the sports interest, exercise significance and sports value of football itself, football entering the campus is indeed a school physical education reform worth looking forward to.

However, in the eyes of many people, the introduction of football into the campus is just to increase the proportion of a ball game in the content of physical education teaching, which is nothing more than to increase the content of some football activities and teaching content. But in fact, it is far from it. The second national security club’s move to "enter" Beijing primary school is also a refreshing and exemplary attempt. On the one hand, it is a famous football professional club, and on the other hand, it is an interested primary school teacher and student. Their integration and closeness once again confirms and shows that football entering the campus is far from a simple football education truth and connotation.

If football enters the campus, from a sports point of view, it may be an item and content to increase the amount of "kicking". But in essence, behind it is the follow-up and improvement of complex and demanding related auxiliary measures. First of all, the content of physical education curriculum has increased in connotation science. Although football has turned into an increase in the content of simple sports activities and the form of courses outside the campus, there are many and complicated questions to be answered behind a small football. How to cultivate students’ interest in football? How to carry out targeted and scientific football training content on the basis of adapting to students’ age and physical and mental development characteristics? How to implement different football curriculum education according to gender? How to lay a scientific curriculum carrier and approach? Wait, these are all urgent questions to answer.

Secondly, for football to enter the campus, on the surface, it is the reform and deepening of football physical education, but in essence it also includes the ardent concern about the teaching reform and popularization of competitive sports, the cultivation and promotion of football literacy for the whole people, and the ways and attempts to cultivate competitive consciousness and physical literacy. Therefore, football entering the campus is far from being as simple as a "kick". The ardent expectation for the sports literacy of the whole people, the expectation and concern for the prosperity of football, etc. are hidden behind it. Therefore, this is by no means a matter for education departments and schools, but should become a hot spot of concern for the whole society.

At the same time, when football enters the campus, apart from the reform and improvement of the curriculum itself, where do professional teachers come from? Where can I find the sports ground? I’m afraid this is an urgent problem to be solved. Therefore, how to make full use of the existing resources, let professional teams and clubs and professionals lean down to talk about football fun among primary and secondary school students, how to get close to professional venues and professional objects to form a common football education channel, and how to make getting close to football, accepting football and happy football become the landscape of campus education reform in the most acceptable ways and methods for young people? I’m afraid all these things need our attention and intervention, participation and even shaking hands with each other to solve.

Football entering the campus is not as simple as "kicking". This is a key and key point directly related to the cultivation of young people’s sports literacy, the forging of competitive interest, the improvement of comprehensive quality and even the rise of national sports fitness. It should be the concern of the whole society, and sports, education, health, sports, professional teams, football clubs, professional venues, all walks of life and so on should pay attention to and participate in the intervention. The effectiveness of football entering the campus and the quality of the dream of campus football depend on it.

Five developments in one night： thick eyebrows renewed the Lakers’ contract by 186 million yuan, and CBA team quoted the old Rockets.

First, the thick eyebrows renewed the Lakers’ contract by 186 million, making history. According to US media reports, the Lakers insider will sign a three-year, $186 million early contract renewal with the team. Together with the previous contract, the total contract value of Thick Eyebrow now reaches 270 million US dollars, which will expire in 2028, when Thick Eyebrow will be 35 years old. According to statistics, the average annual salary of Thick Eyebrow’s renewal contract is 62 million US dollars, surpassing Jay Brown’s NBA history and becoming the highest average annual salary in history.

Second, the CBA team quoted the old Rockets. According to Luca D’Alessandro, a European journalist, former NBA player Sheved, who once played for the Rockets, will leave CSKA Moscow for the next leg of his journey. It is reported that Sheved has not only received an offer from the European League, but also from the CBA League team in China. I wonder who this team is?

Third, according to Matteo Andreani, a European journalist, Jabbari Parker, who was ranked second in 2014, was pursued by Barcelona, a Spanish league team. Parker hasn’t played for a year and a half since he was injured in January 2022. I wanted to play for the Bucks in the summer league, but I gave up because of family affairs. It is reported that Parker has passed the physical examination, why not consider coming to CBA league?

4. Larsa, the ex-wife of Pippen, a famous NBA Bulls team, said in an interview that she did not meet with Marcus’ father Jordan, but did meet with Marcus’ mother (Jordan’s ex-wife). And think that after Jordan’s documentary "The Last Dance" was broadcast, Pippen and Jordan became estranged. According to the tradition in China, since both parties intend to get married, they should meet their parents, but what should Jordan call Larsa, his sister-in-law or his daughter-in-law? What does Larsa call Jordan, uncle or big brother?

5. Although it is rumored that the No.8 show in 2017 has been pursued by European league teams, according to the news of Wo Shen, Nilikina will sign the Hornets with a one-year partially guaranteed contract. Nilikina averaged 2.9 points per game for the Lone Rangers last season. It is better to go back to the European League than stay on the bench in the NBA. What do you think?

Follow your dreams and watch the concert with James! Praise Lao Zhan for many times： no fear of fans’ criticism

On August 4th, Beijing time, Dreamcatcher and James appeared in Toronto to watch the concert of rapper Brent Faiyaz. The two also took photos with Faiyaz, and some fans showed videos of James and chasing dreams at the concert. It can be seen that the two are quite involved and shake their bodies with live music.

Chasing dreams and traveling with James again caused a heated discussion among fans. The two have been rivals for many years, but they are also friends and business partners in private. Dreamcatcher has always respected James very much, and praised James many times on the show.

For example, when Chasing Dreams was a guest show, he talked about his top five in history. His order was: James, Jordan, Kobe, Curry and O ‘Neill. In his mind, James is the first person in NBA history. When talking about the topic of James’s retirement, Chasing Dreams bluntly said, "I respect him very much and hope that one day he can run for president." For example, recently, chasing dreams praised James’ basketball IQ.

In February of this year, Dreamcatcher also said that Lao Zhan was the greatest front player in NBA history. "LeBron’s pitch contribution, stability and durability prove his lifestyle. I’ve been saying recently that he is the greatest facade player in NBA history. Think about the era we live in now, there are cameras and social media everywhere, but he has never had a scandal, he has never been arrested, and there have never been drunk photos. " Dream-chasing said this.

The fans have a heated discussion about the remarks about chasing dreams. Someone said bluntly: "When can he not mention LeBron?"

There are also fans who believe that since Dreamcatcher and Curry are warriors’ teammates, they should not be so close to James of the Lakers. Chasing dreams has responded to such topics before. He said at the time: "Because of the way I interacted with James, I was criticized a lot. I did celebrate for James and I was happy for him, but it didn’t make Curry’s light dim. For those who criticize me on this matter, I always tell them that there is something wrong with your mentality. I compare the mentality of these people to servility. They just want to pick things up and want us to confront each other. "

In the pursuit of dreams, every star is an independent individual and has the right to choose who to associate with. Curry and Thompson, for example, have been training with Poole recently, even though Poole has left the Warriors and has a bad relationship with dream chasing.

Some fans also wrote: "Clay and Stephen are training with Poole, at the same time, chasing dreams and playing with LeBron (three crying expressions)."

A Weibo 50,000 Shandong Men’s Basketball Association published inappropriate information and was reduced by 50,000 yuan.

Live broadcast on August 4 th CBA officially announced that Shandong Expressway Club released inappropriate information through the official social media platform, giving it a penalty of 50,000 yuan for reducing the league expenses of the club.

The official announcement of CBA is as follows:

CBA clubs:

On July 31, 2023, China Basketball Association (Beijing) Sports Co., Ltd. (hereinafter referred to as "CBA Company") punished the violations related to the Yumin Station competition of the 2023 CBA Summer League.Shandong Expressway Club released inappropriate information through the official social media platform, which had a negative impact on CBA league.

In order to enforce the league discipline, according to the provisions of Article 86 of Chapter VII of the Disciplinary Guidelines for Chinese Men’s Basketball Professional League (hereinafter referred to as the Disciplinary Guidelines),Shandong Expressway Club was fined 50,000 yuan for reducing the league expenses of the club.

Here, CBA Company requires Shandong Expressway Club to do its own education and rectification work on the above issues, put an end to behaviors that are detrimental to the league and sportsmanship, and maintain the image of China basketball and CBA league.

I am writing to inform you.

On the evening of July 31st, CBA officially announced the punishment for the conflict between Shandong and Xinjiang Summer League. Yu Dehao and Jia Cheng were suspended for one game and fined 20,000 yuan, while Gao Shiyan was fined 10,000 yuan.

After the ticket was issued, Weibo, the official of Shandong Men’s Basketball Team, released a dynamic statement, saying that the club decided to impose internal penalties on Gao Shiyan and Jia Cheng, and one person was fined 100,000 yuan; After that, this Weibo dynamic was deleted.

Romano： The head coach confirmed that brentford wanted to buy out Shad at a transaction cost of 24 million euros.

On May 20th, reporter Romano reported that brentford coach Thomas Frank confirmed that they really wanted to sign German winger Kevin Shad permanently in the summer window.

The 21-year-old German winger was loaned to brentford from Frejborg in January this year, and there was a buyout clause in his lease contract. It is reported that the fee was 24 million euros.

After coming to brentford, Shad played 16 Premier League games for the team and contributed one assist. His current value is 20 million euros. This player was selected for the German national team for the first time in March this year.

（Thomas）

New vitality of Su River! 2023 Shanghai Suzhou River Half Marathon was held.

Transfer from: People’s Daily Client Shanghai Channel

Cao Lingjuan

At 7: 00 a.m. on April 22nd, in front of the Tianan Qianshu, a landmark building on the Suzhou River in Putuo District, the 2023 Shanghai Suzhou River Half Marathon started, and the road runners shared a sports feast in the early morning sunshine.

On the same day, Mari took the lead in crossing the finish line and won the championship in 1 hour, 03 minutes and 46 seconds. Liu Min won the first place in the women’s team in 1 hour, 13 minutes and 19 seconds. After waiting for 3 hours and 15 minutes, the first Shanghai Suzhou River Half Marathon ushered in the "closing time", and the race completion rate reached 98.78%.

The wind blows thousands of trees and waters in a chain, half of the Masuhe River and 18 bays. In recent years, Putuo District has achieved a comprehensive connection of the coastline of the Putuo section of Suzhou River for 21 kilometers, and made every effort to build a "semi-Masuhe" world-class waterfront. The Suzhou Creek in Putuo District witnessed the rapid changes of Shanghai’s history and culture. The 2023 Shanghai Suzhou Creek Half Marathon was held here, which made people feel the fireworks on the banks of the Suzhou Creek.

2023 Shanghai Suzhou River Half Marathon

The theme of this year’s competition is "Shanghai-style fireworks land, new vitality of Suzhou River", which connects industrial civilization and modern creative buildings spanning over a hundred years in series. The starting point of the competition is located in Tian ‘an Qianshu (Moganshan Road) in Dayang Jingdian, and the end point is Banmashu Park (Yunling East Road). The track passes through Putuo landmark buildings such as Tian ‘an Qianshu, Shanghai Mint Museum and Banmashu Park, with a total length of 21.0975 kilometers and a total of 4,000 participants. Runners can feel the red genes, industrial civilization, development vitality, colorful life and pleasant ecology along the "semi-Masu River".

2023 Shanghai Suzhou River Half Marathon

The 2023 Shanghai Suzhou River Half Marathon is the first time to be held. As one of the stops in the Shangma series, the "Suzhou River Half Horse" puts the safety of runners in the first place. At the start and end of the track and along the way, in addition to street security personnel, 917 volunteers from Putuo District and universities in Shanghai, together with more than 130 referees, woven a safety net. During the competition, the public security traffic management department took traffic control measures on some roads involving the track. The police of the traffic police detachment of Putuo Public Security Bureau rode motorcycles to clear the way, and the police of the special police detachment rode police bicycles to escort the whole competition.

The event was hosted by Shanghai Sports Federation, Putuo District People’s Government and Donghao Lansheng (Group) Co., Ltd.