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Taking football as a platform to test the water, Qingdao Zhongneng perfect triple jump in sports industry

Netease sports report:

On October 20th, the State Council issued "Several Opinions of the State Council on Accelerating the Development of Sports Industry and Promoting Sports Consumption", which caused great repercussions in the sports circle. Many practitioners feel like a spring breeze, thinking that this marks a clear shift from gold medal sports to national sports in China, but some analysts believe that this just reflects the urgent need to accelerate the development of sports industry in China. Qingdao Zhongneng Group, which has been committed to professional football for ten years, has not only built its own model in China football, but also tested the water in advance in the sports industry. The sports culture company established last year assumed this important role. From cooperating with Qingdao Sports Bureau to carry out national sports dance and ballroom dancing invitational tournament, Qingdao mountaineering and walking, to independently undertaking large-scale events and group activities, Zhongneng has already had a mature model and rich experience in the sports industry with the help of football.

Compared with the national sports strategy in the past few decades, the biggest difference in the Opinions is that it aims at concepts such as industry, national fitness and sports consumption, and even puts forward a quantitative goal that sports consumption will reach 5 trillion in 2025, and does not regard "winning glory for the country in international stadiums" as the ultimate goal of developing sports. From this perspective, the government’s goal is clear and firm. "Grasping the potential industries" is one of the plans made by the Opinions for the future sports industry. It requires that football, basketball and volleyball should be taken as the starting points to accelerate the development of collective projects with wide popularity, high attention and large market space, and promote the development of the industry in depth. This seems to be a portrayal of Zhongneng’s development to the sports industry with the help of the football platform. National sports, campus football and international competitions have become the main brands of Zhongneng Culture and Sports Company.

Campus football, which has been attached great importance to from the State Council to the grassroots in the past two years, is once again interpreted as a core issue. As a small and medium-sized club, Qingdao Zhongneng has not achieved brilliant achievements like Evergrande and Luneng, but it has opened up a new mode of survival for small and medium-sized clubs with the perseverance of investing in professional football for ten years and the development of youth training system and campus football. Zhongneng Club not only trained a large number of available talents for national brands at all levels, but also established a standardized reserve echelon and campus football system. The club’s U9-U19, 7-echelon system has become one of the few clubs with complete echelon construction in professional leagues; Zhongneng Club has also signed contracts with nearly 70 primary and secondary schools in Qingdao, with a selection base of about 60,000 campus football talents, making it the club with the largest number of campus football schools in China. At present, the club continues to increase the construction and investment in the youth training system on the basis that the number of coaches at the two levels of youth training reaches 45 and the accumulated investment reaches more than 4 million. Now, the competition for youth training coaches is in full swing, and Zhongneng will invest more than 3 million yuan each year to hire high-level coaches to ensure the talent training of campus football and echelon. After visiting the echelon of Zhongneng Club and the construction of campus football, Wei Jixiang, secretary of the Party Committee of Foot Control Center of the State Sports General Administration, praised Zhongneng’s work in youth training.

Qingdao football has a profound connotation, and Zhongneng Club has made great efforts to train young people, but the hardware facilities such as football field are far from meeting the needs of training and competition, which has seriously affected the competition results and talent training. The Opinions call for the improvement of sports facilities. Governments at all levels should make overall plans for the construction of sports facilities in combination with the development of urbanization, rationally lay out the layout, and focus on building a number of small and medium-sized sports venues, public fitness activity centers, outdoor multi-functional stadiums, fitness trails and other venues and facilities that are convenient for the people and the people. Revitalize existing resources and transform old factories, warehouses and old commercial facilities for sports and fitness. At this point, Zhongneng Club started its operation last year. It not only solved the hardware problems that plagued the echelon and campus football by itself, but also enriched its experience through some international competitions and national sports. In 2012, Zhongneng Club and Qingdao Sports Bureau jointly held the National Sports Dance and Ballroom Dance Invitational Tournament, cooperated with Licang District Government to hold the National Fitness Walking Conference, cooperated with Qingdao Sports General Association to hold the mountaineering conference, etc. In 2013, it held the invitational tournament with the Bundesliga giant Wolfsburg in Sanya, and cooperated with Zhidan County in an all-round way.

At present, Zhongneng is planning to build Qingdao International Hushan Football Cultural Park and Football Cultural Creative Base, and plans to build it into a new landmark of football culture, a sports fashion gathering area, a sports creative industry platform and a national leisure sports center. Zhongneng hopes that through its own hard work, it can promote the great development of Qingdao’s sports culture industry, make it a bright spot of Qingdao’s emerging industries, make the world’s "football culture movement tide" surge in Qingdao, and lay the foundation for building an international football city.

Different choices： Kobe failed to catch up with Jordan, and James found another way to ＂be king＂ in another place.

When it comes to the comparison between Kobe and Jordan, most people think that Jordan is the first shooting guard in the NBA, Kobe is the second shooting guard in the NBA, and Jordan is in front of Kobe, which is not controversial.

When it comes to the comparison between James and Jordan, most people think that Jordan is ahead of James; But some people think that James should be ahead of Jordan.

The reason why there is such a big difference is not because James is better than Kobe, but because of the track problem.

Kobe’s choice is to catch up with Jordan head-on. His route is similar to Jordan’s, and even his playing style and style are close to Jordan’s. In this case, Jordan has six champions and six FMVPs, and Kobe has five champions and two FMVPs, so everyone thinks that Jordan won and Kobe lost.

James’ choice was to find another way. The route he took was different from Jordan’s, and even this road was not traveled by many people. In the end, James achieved some "first" achievements on his own road, but many NBA stars including Jordan didn’t, so James did what they didn’t do, so comparing from different angles, naturally James could be ahead of Jordan.

The most typical example is that James is the first player in NBA history to get FMVP from three different teams, but Jordan, Duncan, Russell, Bird, Jabbar and other stars can’t even get together with three teams. From this perspective, James is indeed the first person in history.

This is also the reason why in the first-person vote in history, Kobe got less votes and James got more votes.

Take the World Cup group match as an example. In the 2022 World Cup group match, the first in Group E is Japan, the second is Spain, the first in Group F is Morocco, and the second is Croatia.

Jordan is Morocco and Kobe is Croatia. They are very comparable. In contrast, Jordan is in the lead, so there is no suspense in the ranking. Jordan is the first and Kobe is the second.

James is Japan, and he is on his own way, and he is also the first. Durant and Harden are similar to James’ route. Obviously, they are all behind James.

When choosing the strongest team in the group stage, no one will choose Croatia because it has Morocco in front of it, but someone will choose Japan because it is also the first in the group. But can you say that Japan, which ranks first in Group E, must be better than Croatia, which ranks second in Group F?

Obviously not.

This is Kobe’s paranoia.

In fact, there was only one person in Kobe’s pursuit, that is Jordan. He just wanted to catch up with Jordan. As for the others, he didn’t care. For him, he either surpassed Jordan or didn’t surpass him. That’s all. In his cognition, there is no difference between the second place and the 100th place, so he can say that the second place is the biggest loser.

Of course, there was another one he wanted to surpass, and that was O ‘Neill …

James, on the other hand, is more rational and smarter.

Perhaps he wanted to catch up with Jordan’s path in the early days, but after realizing the difficulty, he chose another one. On this road, James was one of the pioneers, and finally he succeeded and became the leader of this road.

You can’t say that James’s other way is bad. After all, many imitators followed James’s old path, but their achievements were not as high as James’s, such as Durant.

And James is also trying to collect all kinds of "firsts" to increase his chips for the GOAT.

There are many criteria for the selection of the GOAT, among which James is the GOAT, but in fact, from a competitive point of view, Jordan is undoubtedly the GOAT, which is the fundamental reason why Jordan has a very high position in the NBA.

Blame James for failing the exam？ The US media issued a document： Students have been missing preschool education for many years &28% have disabilities.

Live broadcast: August 5th Recently, the US media reported that no eighth graders in James’ school had passed the state math exam for three years in a row, which caused extensive discussion, most of which were questions about James, the founder of the school, while the US media clutchpoints issued a rebuttal. The full text is as follows:

It’s crazy that so many people want to see LeBron fail. Even if the eighth-grade students fail in math, it will be regarded as LeBron’s failure, just as if he were Mr. Le.

"Since 2018, the passing rate of the eighth-grade students in James’s’ I Promise’ school in the state mathematics exam is 0%!" When a news headline appears, the most important thing is not the information mentioned, but the information left out.

To be admitted to the "IPromise" school, students must rank in the bottom 25% of the state reading test;

28% students in "IPromise" school have disabilities;

Most admitted students are not good at math in their grade-they have fallen behind for several years;

Only 42% of these students have studied for a whole school year, but they have not reached the level of their grade;

Since the epidemic, the reading and math test scores of the whole country have plummeted;

On the whole, since 2012, students’ reading and math test scores in the United States have dropped significantly.

Anyone can find this information, but most people don’t. The only reason they discuss eighth-grade mathematics is because it is related to celebrities.

The mission of James School is not only to let 13-year-old children pass the exam, but also to solve the intergenerational problem of education in the United States. It is important that LeBron’s school can provide classrooms, teachers and opportunities for children with disabilities.

The fans want it, but why can’t Mane return to Liverpool？

(ball game) fanWhat children want, but why?ManetCan’t go back to Liverpool

Sadio mane’s return to Liverpool is difficult in reality.

A world-class winger from Senegal. Although the posture of 174cm is not excellent, he can paralyze the opponent’s defense with explosive speed and gorgeous personal ability. As an African, he has excellent athletic ability, and his ability to finish in a box and cooperate with his teammates is an outstanding standard attacker.

After growing up in the local league, he entered the European stage. In 2011, he went to the French Metropolitan Team, made 19 appearances in the first division, scored 1 goal and assisted 1 time, which showed the possibility. Later, he moved to Salzburg, Austria, where Poten broke out. In the first year of his transfer, he scored 16 goals and assisted 9 times in 26 league games, and joined the League 10-10 Club in 2013-14.

Thanks to this performance, he successfully entered the major leagues. The destination is Southampton. The league level has risen sharply, but for Manet, there is no need to adapt. Manet scored double-digit goals in the league, which attracted the attention of all teams and continued to perform in the 2015-16 season. Therefore, people’s attention was quickly contacted.

The winner is Liverpool, coached by head coach klopp. Manet, who grew further in klopp’s coaching system, established a solid offensive line with mohamed salah and Hoberto Pilmis Nu, and directed Europe. In the 2018-19 season, he scored 22 goals in the league and became the top scorer. Together with Liverpool, he won the league and the European Champions League (UCL). Although it was somewhat depressed, it ushered in the "second heyday" after changing its position to center.

Before this season, he started a new challenge. He left Liverpool for Bayern Munich, Germany. Munich sent robert lewandowski and placed high hopes on Manet.

But the activity is minimal. Including the cup, he played in 37 games, but only scored 12 goals and assisted 6 times. Recently, it also committed violence against leroy sane, and even caused a lot of talk.

In the end, the transfer rumors were blown within a season. Therefore, there are rumors that he will return to Liverpool.

However, danny murphy, a panel discussion group in the British media Talk Sports, denied the possibility of Manet returning to Liverpool. He said: "The fans want Mane to come back, but it is very difficult in reality. Liverpool already have five or six strikers. In addition, Liverpool still has a lot to add. Attack is not a position that needs to be strengthened. They badly need to bring in midfielders.

As Murphy argued, Liverpool’s offensive lineup is saturated. Even if Pilmis Nu left at the end of this season, five players, including Leonardo Nunez, Salah, Diogu Zota, Cody Corner Gun and Luis Diaz, immediately felt the fighting capacity.