The popularity of online novel "Shuang Wen" or the medicine for readers to decompress.

  Beijing, Sept. 7 (Xinhua)-The popularity of "Shuang Wen" can it be a good medicine for readers to decompress?

  Reporter Shangguan Yun

  In the prison, the air is not smooth and it smells musty.

  "Today I come, is ready to tell you clearly. Thank the duke, the reason why you lost … …” Mei Changsu’s eyes like ice blowing on the prisoner’s face, slowly spit out a few words, "because you are stupid".

  Condescending, mocking the opponent who becomes a prisoner, will this plot look very enjoyable?

  If you feel the same way, then congratulations, you have entered the pit of "Shuang Wen". And this is indeed a very popular type of online novel recently.

  Character setting under the aura of the protagonist

  "Shuang Wen", as its name implies, is an article that looks hearty.

  This kind of novel is not how good the writing is, but that the protagonist is either extremely clever and undertakes the heavy responsibility of guarding the whole life; Either you are born in a flat place, you will be helped by nobles, and you will be upgraded all the way; Or it is shrouded in the aura of the protagonist, and it is safe to act out of line.

  For example, "nirvana in fire" mentioned at the beginning is an outstanding representative of the popular "Shuang Wen" in recent years. Some netizens said that watching Mei Changsu Zhibo, a "unicorn genius", avenge the wrongs for many years, which made people feel very happy.

  If you still can’t get the point of "cool writing", you can look at the popular Story of Yanxi Palace: the heroine Wei Yiluo was born in the bottom, and her embroidery skills were superb. She not only succeeded in revenge, but was loved by "Gao Fushuai" Fu Heng, and finally became a favorite princess who helped Qianlong prosper.

  This drama, which has the characteristics of "cool writing", frequently boarded the hot search when it was broadcast, earning enough attention.

  Typical "cool writing" also includes "Choosing a Day", "Whirling" and "Fighting and Doing Kun" … … The article is on fire, and the adapted film and television drama is also on fire.

  Those routines in "Shuang Wen"

  Dong Jiangbo, the editor-in-chief of Tianxia Book League Novel Network, once divided it into several different types, such as "cultivating immortals and upgrading", "big women fighting in the palace" and "workplace counterattack". The plot is slightly different but the routine is basically the same: the protagonist is frustrated but always has a hundred times the opportunity to achieve a brilliant life.

  Some "cool writing" plots will be a bit "cruel", such as "Hua Qiangu", but this does not prevent the heroine from having a halo-filled life: "When she was born, all the flowers in the city withered" and she was accepted as an apprentice by Bai Zihua, the "tallest person in the Six Realms".

  It looks boring, but many "cool articles" have been published and adapted, which is quite popular. For example, "Breaking the Sky", considered as the originator of "Shuang Wen", has about 186,301,700 total members clicked on a website, and the number is still growing. The TV series of the same name is also being broadcasted.

  "No doubt, just check an online literature website, and the top ten hits are mostly ‘ Shuangwen ’ 。” An online writer said.

  Readers who love it are humbled?

  Why can "Shuang Wen" have so many audiences?

  Perhaps it is because in real life, there are too many things that people want to do but dare not and can’t do, but "cool writing" can make people escape from reality for a short time.

  Chen Jiang is a middle-level manager of an enterprise. It is common to stay up until two or three o’clock in the morning, and he has to go to the company at seven o’clock in the morning. Sitting down is a flood of to-do items, and there is a slight omission. He was once called by the leader and scolded for two hours.

  "My lungs are exploding, and I especially want to shout: quit!" I think so in my heart, but I can’t really do it. Even in late 2016, due to too much pressure, he was hospitalized due to illness. "The mortgage and car loans are still there, and I can’t afford to gamble."

  However, in the "cool" world, these are not problems at all. There are often similar plots in Chen Jiang’s favorite works: the protagonist suffers a lot, shouts "quit" and leaves smartly, and he meets a wealthy man who silently appreciates him at the corner and gets a better job, or has another adventure.

  His resentful emotions found sustenance and vent in "Shuang Wen", and he often felt that it should be his true self, "I know there is ‘ Shuangwen ’ The style is not high, and the plot can’t stand scrutiny, but they have relieved my mental stress very well. "

  The heaviness of the real world is being experienced by myself, so I don’t want to read the same story again.

  The satisfaction of the virtual world’s "counterattack"

  On the other hand, "Shuang Wen" is also in the virtual world, which provides the satisfaction of "counterattack" for ordinary little people.

  Wang Ting is an ordinary white-collar worker, in her thirties, single, with an ordinary job and average ability. Like many people floating in big cities, she is under pressure from all aspects: work, rent, food and clothing and other living expenses.

  If you want to get a promotion and raise your salary, you have limited opportunities and limited strength. She often feels that there is no hope after hard work. "As written in the paragraph, I am quite confused: Who am I? Where Am I? What am I going to do? "

  "I like to watch fantasy ‘ Shuangwen ’ It is a pastime. " Wang Ting said that watching the protagonist from a small person, all the way to "blame and upgrade", there is a reward for paying, especially a sense of substitution. "It seems that those wishes that cannot be realized in reality have been fulfilled for you, and he is in a good mood."

  She lamented that too many people in life are not so happy, and the status quo is not as good as expected. Although the protagonist in Shuangwen is not always smooth sailing, he can always get help, not as helpless as in reality.

  "If you can’t turn over the salted fish, don’t occasionally indulge in the literary world?" Wang Ting said a little helplessly that the reason why she watched "Shuang Wen" was "perhaps because we were too tired in life".

  What nerve did the fire of "Shuang Wen" touch the readers?

  Some critics have analyzed that most of the "Shuang Wen" world outlook is simple, the story is fast, the language is popular and straightforward, and most of them are not nutritious in terms of plot alone, but they are a good relaxation tool for people who are under too much pressure. It is normal to like to watch it.

  The previously published "Investigation Report on the Living Conditions of White-collar Workers in 2018" shows that 94.9% of white-collar workers in the workplace have anxiety, which has become a daily life. As for the specific source of anxiety, some people jokingly summarized it as "poor and confused".

  "Not only white-collar workers, but most of them have ‘ Heroic dream ’ , but just ordinary people, squeezed by life; See ‘ Shuangwen ’ At that time, I always felt that my thoughts were confirmed and I got psychological compensation. " Chen Jiang said that in reality, all kinds of unsatisfied desires and intense emotions can be vented, and they can vent themselves briefly.

  Life is so hard, why don’t you feel bad when reading?

  Some netizens concluded that this is just like everyone knows that reading only "successful learning" can’t be successful, but they can’t help reading one by one, and then comfort themselves with various cases and fantasies.

  In life, everyone comes from different backgrounds and encounters, and always chooses different types of novels according to their own needs, which also gives birth to various types of "cool writing". With the accelerated pace of life and increased pressure, this "family" may also grow stronger.

  "Shuang Wen" is in the limelight, but where it will go in the end is still largely unknown. However, perhaps we should pay more attention to the present. After all, people still have to live in reality and get rid of the overhead world of "cool writing". You are just the reader who brushes the article. (Chen Jiang and Wang Ting are pseudonyms)

Work Arrangement of the National Computer Application Level Examination in Shaanxi Province in 2024

one

Examination time

The first half:30 March-1 April;

In the second half:November 9-November 11.

two

Applicants

Candidates are not limited by age, occupation, education, etc., and can choose corresponding subjects to take the exam according to their actual needs of learning and using computers.

three

Registration arrangement

(1) Registration time

The first half:From 9: 00 on March 1 to 18: 00 on March 5.;

In the second half:From 9: 00 on October 11th to 18: 00 on October 15th..

(2) Registration and payment methods

Personal online registration is implemented in our province. Candidates are required to log on to NIT registration website (http://nit.neea.edu.cn) within the specified time to complete online registration, subject selection and online payment. The recommended browsers for the registration website are IE10.0 or above, Firefox40.0 or above, and Safari stable version (this website does not support mobile electronic devices such as mobile phones or ipad for the time being).

NIT registration website

( http://nit.neea.edu.cn)

Candidates should pay the fee when submitting their registration. If the payment process is not completed at the time of registration, you can log on to the NIT registration website and enter the "User Center-My Registration" to continue to complete the payment. The payment period is within 24 hours after submitting the registration information. If the payment is not made after the time limit, the order will be cancelled automatically.

(3) Printing time of admission ticket

After completing registration and payment, candidates can log on to NIT registration website (http://nit.neea.edu.cn) and enter "User Center-My Registration" to download and print the admission ticket. The printing time of the admission ticket for candidates is:From 9: 00 on March 19 (first half of the year)From 9: 00 on October 29 (the second half of the year).

(4) Matters needing attention in registration

1. The same candidate in the same exam can only register at a test center of a provincial contractor, and it is not allowed to apply for the same subject repeatedly.

2. Candidates must accurately fill in and carefully check the application information to ensure that the information such as name, ID number, candidate’s photo (a recent bareheaded photo) and application level are accurate and cannot be modified after payment. Candidates will not be refunded for false positives, omissions or inability to take the exam on the same day due to personal reasons.

3. During the registration period, the test center must check whether the candidates’ photos are qualified through the examination registration management platform. Candidates who have not provided photos or whose information is inconsistent with the registration information are not allowed to take the examination.

four

charging standards

The charging standard shall be implemented according to the document No.41 [2009] of Shaanxi Price Bank, with all levels of 60 yuan/division.

five

Examination system and subjects

six

Other jobs

(a) since the exam in March 2024, the basic application of fiscal and taxation knowledge (subject code C011) and the primary accounting computerization (subject code C021) have been suspended.

(2) Since the examination in November 2024, the subject of WPS version of computer application foundation (subject code A013) has been added, and the examination software is Windows 7 and WPS Office.

Shaanxi province education examinations institute

February 1, 2024

Source:Shaanxi exam enrollment Editor: Yang Xue

Reporting/feedback

Visiting Chengzi High-speed Railway Construction Site on New Year’s Eve: 25 worksites don’t stop working, and more than 1,300 people stick to the front line | Going to the grassroots in the New Year

Cover journalist Cao Fei’s photo report

On January 31, New Year’s Eve, when most people stayed at home to celebrate the New Year, a group of people had to stay in other places and stick to the construction line for the convenient travel of the public.

On the morning of the same day, the reporter walked into the construction site of China Railway 19th Bureau Chengzi High-speed Railway Bid 7 to record their persistence stories. If we expand our vision to the whole line of high-speed rail, during the Spring Festival holiday, 25 work sites will not stop, and more than 1,300 people will fight in the front line, sprinting to achieve the goal of opening to traffic in 2023.

Do not stop work during the Spring Festival.

Starting from Chengdu, driving southbound for more than 40 kilometers, you will come to the multi-line bridge of Chengdu-Chengdu high-speed rail Tianfu Station. At 10 o’clock in the morning, more than 50 workers from the 19 th Bureau of China Railway are carrying out bridge support and preloading construction on site.

Tianfu station multi-line bridge construction site

Tianfu station multi-line bridge is a control project built from high-speed railway, with a total length of 566.7 meters and a multi-line continuous steel structure. Standing on the bridge, the reporter saw this scene: the bridge deck gradually widened from narrow to wide, reaching 12 meters at the widest point, and the total area of the bridge top exceeded 35,000 square meters, which made it the largest among similar high-speed rail bridges under construction in China; There are 185 caps and 237 piers under the bridge, which are arranged in turn, forming a tall "arch" between them, which looks spectacular.

Tianfu station multi-line bridge construction site

"The construction of this bridge was nearly a year late, and the construction was difficult. The construction period was very stressful and there was no way to stop work during the Spring Festival." Zhang Zongwei, commander of Chengziyi Railway Command of Chenglan Railway Company, said. Bridge construction includes many processes, such as supporting, preloading, binding steel bars, concreting, tensioning, etc. Each process is interlocking, and any stop will affect the overall construction period.

Longquanshan Tunnel Construction Site

Leaving the multi-line bridge at Tianfu Station, about one kilometer eastward, it is the entrance of Longquanshan Tunnel. The construction here is even more intense: the knocking of binding steel bars, the humming of rock drills and the squeaking of welding current … played the engineering symphony on the last day of the Year of the Ox.

Longquanshan Tunnel Construction Site

"The entrance of the tunnel is the accumulation body of Chengdu Plain in front of Longquan Mountain Range. The geology is very soft and the surrounding rock is broken. The problem of deformation was encountered during the construction of the underground tunnel." Zhang Zongwei said that the project department temporarily adjusted the up-and-down heading method to the double-side heading method, which effectively controlled the deformation problem, and the monthly digging ruler was increased from several meters to about 15 meters.

It is reported that the No.19 Bureau of China Railway will not stop working during the Spring Festival. Among them, the two bridges are expected to be completed in May, and the Longquanshan Tunnel will strive to be completed in August.

Persistence is also warm.

Near 12 noon, the morning construction was finished, and the workers returned to the project department, waiting for them with a hot jiaozi and a sumptuous reunion dinner.

The employees’ families package jiaozi in the project department.

The 19th Bureau of China Railway started from the Third Project Department of the High-speed Railway Command, and more than 20 employees’ families wrapped up jiaozi in the yard, which brought the atmosphere of the New Year to a climax. There are two kinds of dumpling stuffing-leek eggs and celery pork, which are the flavors from my hometown.

Reunion dinner in the project department

"During the Spring Festival this year, there were more than 500 people staying at the construction site in Bid 7, including more than 100 project managers, most of whom came from Inner Mongolia, Jilin and Liaoning." Wang Jianwei, commander of Chengdu-Zicheng High-speed Railway Command of the 19th Bureau of China Railway, said that in order to ensure that everyone can spend the New Year in a foreign land and invest in construction, the project department encourages employees to take their families to Chengdu to spend the New Year on the construction site.

Reunion dinner in the project department

"My wife and son also came this year." Wang Jianwei’s hometown is in jiaohe city, Jilin Province. He has been working for 36 years, and spent more than 20 years on the construction site. In 2022, it was his seventh consecutive year in other places.

The employees’ families package jiaozi in the project department.

"I must still be homesick." He said. In order to let everyone feel the taste of hometown in a foreign land, the chef has made great efforts in the reunion dinner, including frozen skin, pig’s trotters in sauce, stewed elbows … and jiaozi, who was personally wrapped by his family. Material subsidy+spiritual comfort, so that everyone can feel the warmth of home on the construction site.

Reunion dinner in the project department

Such a picture is being staged across the high-speed rail. Zhang Zongwei introduced that Chengzi high-speed railway is expected to open to traffic in 2023, and has now entered the construction sprint stage. During this Spring Festival holiday, 25 work sites across the line did not stop working, and more than 1,300 people stuck to the construction line.

(Some pictures in this article are provided by Chenglan Railway Company.)

The first national fitness table tennis invitational tournament of Pomegranate Cup in Lintong District of Xi ‘an started.

More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
More than 200 table tennis players from 48 teams in more than 20 provinces and cities across the country competed for the title of "King of Ball". Photo by Wang Sanhe
Build a friendship bridge in the name of pomegranate, and show the local charm with the practice of cultural travel. On December 16th, the first national fitness table tennis invitational tournament of "Pomegranate Cup" in Lintong District of Xi ‘an started in the Cultural and Sports Center of Xi ‘an Institute of Technology (Lintong Campus), presenting Lintong’s characteristic agricultural products, cultural and performing arts products and competitive sports spirit to the audience.
It is understood that as the most influential sports event in Lintong District in recent years, in addition to the participation of local table tennis fans, this event also attracted more than 200 table tennis players from 48 teams in more than 20 provinces and cities such as Hainan, Shanxi, Tianjin and Shanghai to get together and compete for the title of "King of the Ball".
In addition to the competition, Lintong District has also carefully arranged activities such as "watching the cultural tourism with the competition", invited contestants and technical officials to taste pomegranate and pomegranate series agricultural special products, watch the fine performances of cultural tourism such as Song of Eternal Sorrow and Revived Legion, and fully display and promote Lintong’s cultural tourism, agriculture, ecology and urban construction with pomegranate as the medium and cultural tourism as the medium. (Local contributor Wang Sanhe)
Reporting/feedback

Great changes have taken place in the beauty market. Vipshop’s "2022 Beauty Hot Search List" unveiled three new trends.

2022 has come to an end, and this year is a year of intense changes for many people. Especially for the ever-changing beauty industry, this year is a year full of changes.

First of all, judging from the overall development status of the industry, this year is a painful period for the development of the beauty industry. The original rapid growth of the market traffic dividend is gradually peaking, and a large amount of capital has begun to withdraw from the beauty industry and switch to other industries, and beauty has experienced low tide.

However, under the predicament, some new trends have also become popular, which has led a large number of beauty brands to take off. For example, the "2022 Beauty Hot Search List" recently released by Vipshop, a special e-commerce platform, unveiled three major development trends of the beauty industry this year.

The first trend is that the consumption hotspots in the industry have changed. According to the search data of Vipshop last year, the three hottest beauty ingredients this year are hyaluronic acid, salicylic acid and nicotinamide. "Constituent parties" appear on major social media platforms, and effective skin care has become a well-deserved hot spot in skin care.

No matter what age, any woman is "anxious" about aging. According to relevant data, post-95 s and post-00 s are more afraid of old age than post-80 s and post-90 s, and the proportion of "very anxious" about aging ranks first in all ages. In the fight against aging, young people are becoming more and more "rolled up".

Some netizens said: "I feel that I am getting old rapidly, with more and more crow’s feet and more flabby skin. This feeling of watching myself get old day by day is really terrible."

The second point is the rise of domestic beauty brands. Within one year of this year, the overall sales of beauty cosmetics on Vipshop platform increased by 58.5% year-on-year, but the sales of a large number of domestic beauty cosmetics easily doubled.

For example, the sales of brands such as Huaxizi, Ximuyuan, Zhuben, Grain Rain, and Yeast have all achieved multiple growth in Vipshop this year. Especially in Vipshop, a "new brand plan" was launched to help domestic brands, and a large number of domestic beauty products stood out and were sought after by a large number of consumers.

Netizen Xiao Ceng said: "In the past, I bought beauty cosmetics from foreign brands. Now I have done a good job in domestic beauty cosmetics. Not only is the quality not worse than that of foreign brands, but the price is more affordable."

The third point is the rise of outdoor beauty track. More and more young people are starting to go out of their homes and take part in various outdoor sports, such as frisbee, cycling and hiking, which are all hot outdoor sports this year.

Young people are now more willing to wear sunscreen to go out and sweat than to do beautiful body care at home. In Vipshop, the search volume of sunscreen platform on the platform this year is more than twice that of whitening products.

From the rise of hyaluronic acid, salicylic acid and nicotinamide, to the rise of domestic products and outdoor beauty products, it is actually the same thing. Although the beauty market has experienced a peak in traffic, as long as it can meet the personalized and diversified needs of users, the market is equally hot.

Continuously improve the level of medical services.

Recently, Shenzhen, Guangdong and other places have launched the "credit medical treatment" model. The hospital information system automatically initiates "non-inductive payment" for the medical expenses incurred by residents in the process of seeking medical treatment. The medical insurance reimbursement part is settled in real time, and the personal self-payment part is paid in advance by the medical credit line. Patients do not need to make any payment operation in registration, examination, medicine collection and other links, thus avoiding the pain of repeatedly queuing for payment.

From day surgery to night outpatient service, from nurses to home delivery, from "fingertip registration" to "cloud image" … a new measure to improve medical services, so that patients can experience the convenience and comfort brought by service upgrade. At present, the people have a higher demand for health, not only to see a doctor and see a good doctor, but also to see a doctor more comfortably and provide more considerate services. In order to further solve the problem of people’s urgent need to see a doctor, the National Health and Wellness Commission requires that "patient-centered" should be applied to all aspects of medical services in three years, so as to improve the comfort, intelligence and digitalization of medical services as a whole and promote the formation of a modern Chinese medical service model with more scientific process, more continuous model, more efficient service, more comfortable environment and more considerate attitude. Medical institutions at all levels should make full use of new means, new technologies and new models to get through the difficulties of people’s medical treatment, so that the reform results of high-quality hospital development can benefit all people more and more fairly.

It is necessary to innovate ideas, serve forward and improve patients’ pre-diagnosis experience. For example, improve the appointment diagnosis and treatment system and use artificial intelligence to improve the accuracy of appointment diagnosis and treatment. Provide appointments with various channels and valid certificates, implement time-sharing appointments, and implement various appointment modes such as centralized appointment for inspection and inspection. Reasonably arrange the number source quantity according to the professional characteristics, and reserve enough time for doctor-patient communication. Promote a variety of appointment modes, such as inter-clinic, cross-disciplinary, follow-up, within the diagnosis and treatment team, and within the medical association. Second-and third-level hospitals open a certain proportion of sources to primary medical institutions, give play to the positive role of family doctors in making appointments for referrals and examinations, and improve service continuity. Explore the establishment of a pre-visit mode. For patients who have a clear diagnosis and are treated for the same disease, they can make an appointment for the examinations needed for the follow-up visit through the Internet diagnosis and treatment platform, the Internet hospital or the appointment diagnosis and treatment platform, and match the number source of the follow-up visit according to the results of the examination and inspection.

It is necessary to simplify the process, innovate the model and improve the outpatient experience. For example, further optimize the outpatient process design to shorten the patient’s detention time in the outpatient department. Compression of outpatient number, payment, printing reports and other links to shorten the waiting time of patients in outpatient service. Strengthen guidance, simplify the process that requires multiple outpatient clinics and nursing, and reduce disorderly flow. Provide a variety of payment channels, and explore the implementation of "pay for medical treatment first" and "pay for medical treatment once" on the premise of ensuring the safety of funds. Establish a "one-stop" outpatient service center to provide patients with services such as guidance, consultation, inspection and appointment, acceptance of complaints and suggestions, and rental of convenient equipment to help patients familiarize themselves with the medical treatment process. Improve the multidisciplinary diagnosis and treatment system, expand the specialties and diseases covered by multidisciplinary diagnosis and treatment, and provide multidisciplinary diagnosis and treatment services that "patients don’t move doctors". Set up new outpatient clinics such as anesthesia, pain and health management, and provide more abundant outpatient services.

It is necessary to provide continuous services, coordinate medical care and prevention, and improve the post-diagnosis experience of patients. For example, relying on medical associations to improve the continuity of medical services, taking urban medical groups and county medical associations with grid layout as carriers, optimizing medical service processes, unblocking two-way referral channels, sinking experts, outpatient number sources and inpatient bed resources, and providing integrated medical and health services for residents in the grid. Promote the sharing of medical information in medical associations and explore the establishment of smart medical associations. Establish patient follow-up files and follow-up plans, build a multi-channel intelligent follow-up platform based on patient service, provide patients with more scientific, convenient and professional out-of-hospital rehabilitation and continuous treatment, find potential problems in time through data analysis, provide a green channel for medical treatment, and provide better protection for patients after diagnosis.

Medicine is an organic combination of science and humanities. Exquisite medical technology and warm humanistic care are important components of high-quality medical services. There is no end to improving medical services. Only by continuous innovation can we better meet the people’s growing needs for a better life. It is hoped that medical institutions at all levels will be guided by patients’ needs, aim at effectively improving people’s feelings of seeing a doctor, optimize medical services, enhance patients’ experience, and continuously enhance people’s sense of gain, happiness and security in seeing a doctor. People’s Daily (September 8, 2023, 19th edition)

Taking football as a platform to test the water, Qingdao Zhongneng perfect triple jump in sports industry

Netease sports report:

On October 20th, the State Council issued "Several Opinions of the State Council on Accelerating the Development of Sports Industry and Promoting Sports Consumption", which caused great repercussions in the sports circle. Many practitioners feel like a spring breeze, thinking that this marks a clear shift from gold medal sports to national sports in China, but some analysts believe that this just reflects the urgent need to accelerate the development of sports industry in China. Qingdao Zhongneng Group, which has been committed to professional football for ten years, has not only built its own model in China football, but also tested the water in advance in the sports industry. The sports culture company established last year assumed this important role. From cooperating with Qingdao Sports Bureau to carry out national sports dance and ballroom dancing invitational tournament, Qingdao mountaineering and walking, to independently undertaking large-scale events and group activities, Zhongneng has already had a mature model and rich experience in the sports industry with the help of football.

Compared with the national sports strategy in the past few decades, the biggest difference in the Opinions is that it aims at concepts such as industry, national fitness and sports consumption, and even puts forward a quantitative goal that sports consumption will reach 5 trillion in 2025, and does not regard "winning glory for the country in international stadiums" as the ultimate goal of developing sports. From this perspective, the government’s goal is clear and firm. "Grasping the potential industries" is one of the plans made by the Opinions for the future sports industry. It requires that football, basketball and volleyball should be taken as the starting points to accelerate the development of collective projects with wide popularity, high attention and large market space, and promote the development of the industry in depth. This seems to be a portrayal of Zhongneng’s development to the sports industry with the help of the football platform. National sports, campus football and international competitions have become the main brands of Zhongneng Culture and Sports Company.

Campus football, which has been attached great importance to from the State Council to the grassroots in the past two years, is once again interpreted as a core issue. As a small and medium-sized club, Qingdao Zhongneng has not achieved brilliant achievements like Evergrande and Luneng, but it has opened up a new mode of survival for small and medium-sized clubs with the perseverance of investing in professional football for ten years and the development of youth training system and campus football. Zhongneng Club not only trained a large number of available talents for national brands at all levels, but also established a standardized reserve echelon and campus football system. The club’s U9-U19, 7-echelon system has become one of the few clubs with complete echelon construction in professional leagues; Zhongneng Club has also signed contracts with nearly 70 primary and secondary schools in Qingdao, with a selection base of about 60,000 campus football talents, making it the club with the largest number of campus football schools in China. At present, the club continues to increase the construction and investment in the youth training system on the basis that the number of coaches at the two levels of youth training reaches 45 and the accumulated investment reaches more than 4 million. Now, the competition for youth training coaches is in full swing, and Zhongneng will invest more than 3 million yuan each year to hire high-level coaches to ensure the talent training of campus football and echelon. After visiting the echelon of Zhongneng Club and the construction of campus football, Wei Jixiang, secretary of the Party Committee of Foot Control Center of the State Sports General Administration, praised Zhongneng’s work in youth training.

Qingdao football has a profound connotation, and Zhongneng Club has made great efforts to train young people, but the hardware facilities such as football field are far from meeting the needs of training and competition, which has seriously affected the competition results and talent training. The Opinions call for the improvement of sports facilities. Governments at all levels should make overall plans for the construction of sports facilities in combination with the development of urbanization, rationally lay out the layout, and focus on building a number of small and medium-sized sports venues, public fitness activity centers, outdoor multi-functional stadiums, fitness trails and other venues and facilities that are convenient for the people and the people. Revitalize existing resources and transform old factories, warehouses and old commercial facilities for sports and fitness. At this point, Zhongneng Club started its operation last year. It not only solved the hardware problems that plagued the echelon and campus football by itself, but also enriched its experience through some international competitions and national sports. In 2012, Zhongneng Club and Qingdao Sports Bureau jointly held the National Sports Dance and Ballroom Dance Invitational Tournament, cooperated with Licang District Government to hold the National Fitness Walking Conference, cooperated with Qingdao Sports General Association to hold the mountaineering conference, etc. In 2013, it held the invitational tournament with the Bundesliga giant Wolfsburg in Sanya, and cooperated with Zhidan County in an all-round way.

At present, Zhongneng is planning to build Qingdao International Hushan Football Cultural Park and Football Cultural Creative Base, and plans to build it into a new landmark of football culture, a sports fashion gathering area, a sports creative industry platform and a national leisure sports center. Zhongneng hopes that through its own hard work, it can promote the great development of Qingdao’s sports culture industry, make it a bright spot of Qingdao’s emerging industries, make the world’s "football culture movement tide" surge in Qingdao, and lay the foundation for building an international football city.

Tuesday’s transfer gossip: Ronaldo, Badiashile, Nunes, Bellingham, Felix, Mudryk

Cristiano Ronaldo has a clause in his Al Nassr contract allowing the Portugal forward, 37, to join Newcastle United on loan if they qualify for the Champions League this season. (Marca)

France centre-back Benoit Badiashile, 21, is in London to undergo a medical after Chelsea agreed a deal worth 38m euros (£33.6m) with Monaco. (Football London)

Liverpool are exploring a deal to buy Portugal midfielder Matheus Nunes, 24, from Wolves in the summer. (Telegraph)

England midfielder Jude Bellingham, 19, is set to meet with Borussia Dortmund officials before 6 January, when he will inform them of his desire to leave this summer. The German club will seek 100m euros (£88.5m), plus add-ons that could take his total fee to about 140m euros (£124m). (AS)

Arsenal, Manchester United and Chelsea have been approached about signing Portugal forward Joao Felix, 23, on loan but Atletico Madrid are seeking a 15m euro loan fee (£13.3m), plus 6m euros (£5.3m) to cover his wages. (Athletic – subscription required)

Chelsea, meanwhile, are in negotiations over the structure of a club record deal to sign 21-year-old Argentina midfielder Enzo Fernandez from Benfica. (Evening Standard)

Arsenal have submitted a second offer for Ukraine winger Mykhailo Mudryk, thought to be significantly below Shakhtar Donetsk’s asking price of 100m euros (£88.5m). (ESPN)

Manchester United and Bayern Munich are interested in Randal Kolo Muani but Eintracht Frankfurt want 60-70m euros (£53-62m) for the France forward, 24. (Nicolo Schira)