标签： 乐上海 江浙沪娱乐地图论坛

It’s a young man’s favorite Willanda. Its appearance is combative.

What I brought today is a very distinctive model in the joint venture car. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s look at the appearance of Willanda first. The front face of Willanda looks clean, and the air intake grille adopts a multi-frame shape, which looks very sporty. The headlights are very comfortable and the design takes the sports route. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light and so on. Coming to the side of the car body, the size of the car body is 4665MM*1855MM*1680MM, and the car adopts lovely lines, which gives people a very delicate feeling. With large-sized thick-walled tires, the shape is quite atmospheric. In the rear design, the overall shape of the rear of Willanda echoes the front of the car, and the taillights look very cold and elegant.

Sitting in the car, the interior design of Willanda looks more eye-catching and the visual effect is very good. The car looks very good outside the steering wheel, and it is equipped with the functions of manual steering wheel up and down+front and rear adjustment, and the grip performance is good. From the central control point of view, with the 10.25-inch central control screen, the interior design is quite layered and looks very stable. The interior feels good. Let’s take a look at the dashboard and seats. The information can be read easily and clearly. The car adopts leather/imitation leather mixed seats, equipped with functions such as electric adjustment of auxiliary seats, electric adjustment of seats, and tilting of seats, which has good support and comfort.

The car is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations, and the configuration performance is relatively good, which improves the convenience of drivers to some extent.

OK！ Next, let’s sum up. The moderate size of the car is a very suitable choice for many families, and the internal space is enough for daily use in families.

Is there any hope of introducing it into China？ New BMW i5 Travel Edition Real Car Map Exposure

The brand-new travel version has been officially launched overseas. Before that, BMW used to introduce the 5 Series family into China, but domestic consumers really didn’t buy it, so they gradually gave up importing. The previous generation of models have completely crossed over. I wonder if this generation of models can complete their entry into China.




In terms of appearance, the front bumper part of the new car certainly adopts the 5-series iconic design concept. The flat kidney grille is wrapped with exquisite chrome-plated strips, filled with a sealed straight waterfall-type middle net, and the bent headlights on both sides of the signboard are quite individual. The front bumper part has its own sports attributes, and the lower grille of the inverted trapezoid is decorated with black kidneys, which reflects a full sense of sports.







On the side of the car body, the new car has innovative lines. Compared with the founder design of the old BMW 5 Series Travel Edition, the roof has obvious drop, and the D-pillar even brings out a trace of arc, which has a completely different experience. However, there is no i5 label at the corner, which is different from the sedan version. The hidden door handle will not be absent. The thick car body height shows the platform of changing oil to electricity, and the identity of the lower battery panel is not as low as that of the 5 Series Fuel Edition.





In the rear part, the taillights are of course the iconic 5-series station wagon design, with the left and right sides slightly upturned, which is different from the sedan version and appears more individual. The eDrive40 shows the power configuration, and the black diffuser decoration on the left and right sides of the rear bumper further enhances the sense of fighting and corresponds to the spoiler on the roof. In the interior part, there is not much to say in the front row of the new car, which is the same as the sedan version. The double suspended large-screen LCD screen rotates slightly to the driver, and the Hud heads up to form a linkage system. The patchwork crystal atmosphere lights and crystal knobs reveal advanced feelings everywhere.












In the back row, the performance of the head space of the station wagon is even better. The exaggerated expandable space supported by the huge trunk is the core element, which not only can form a paved layout after being laid down, but also has a multi-stage partition design and various hooks for external discharge, which is quite thoughtful. In terms of power, since it is an eDrive40 model, of course, it is equipped with a rear single motor that domestic consumers are already familiar with, with a maximum power of 340 HP, which is also matched with the 81.2 kWh lithium battery pack that consumers are familiar with. Obviously, it does not pay attention to this performance. The maximum range of pure electric cruising range WLTP is only over 500 kilometers. What kind of performance in the future is very worth looking forward to.

HarmonyOS Zhixing product planning exposure includes asking the world M8, enjoying the world S9 and honoring the world S800.

In 2025, Huawei HarmonyOS Zhixing will launch a series of new models, including Wenjie M8, Xiangjie S9 extended version (including extended version and travel version), Zunjie S800 and Zunjie’s second model.

The M8 is expected to be unveiled in the first half of 2025, and its design concept will compete with the ideal L9, and the estimated price will also overlap. Judging from the spy photos and patent drawings, the M8 will adopt a brand-new ring-shaped headlight design, and the rear will adopt a brand-new style of penetrating taillights. The overall shape pays attention to space practicality. In addition, the M8 will be equipped with a laser radar, and there are three penetrating triple screens in the car. Although the screen size is smaller than that of the M9, it is full of science and technology. The new car will also be equipped with a head-up display and Huawei’s exclusive audio system to provide drivers and passengers with a more comfortable and intelligent driving experience.

Enjoy S9 spy photos.

The spy photos of the extended-range version of Enjoy World S9 have been exposed. The design of the new car is consistent with that of the pure electric version, but the specific details of the power system have not been announced. In addition to the standard models, Enjoying S9 will also launch extended and travel models to meet the needs of different consumers. The launch of these models will further enrich the product line of Huawei HarmonyOS Zhixing and provide consumers with more choices.

Zunjie S800 is another masterpiece of Huawei HarmonyOS Zhixing. Yu Chengdong, managing director of Huawei, once said that Zunjie S800 will exceed people’s imagination and be more luxurious, higher-end and smarter than Rolls-Royce Phantom. In addition to Huawei’s latest equipment, Zunjie S800 is expected to provide a more luxurious ride in the back, with two independent seats. The new car is scheduled to be launched before the spring of 2025, which will become a highlight in the market.

In addition to the Zunjie S800, the second model of Zunjie is also planned to be launched at the end of 2025. Although the specific information about this model has not yet been announced, it is foreseeable that it will still be equipped with Huawei’s latest smart driving technology and car-making concept.

Source: Tram House https://www.zhev.com.cn/news/show-1657899501.html

China’s ＂Middle East War＂

　　　　Do you dare to call yourself an expert on the Middle East? Ten years ago, if you studied international politics or Arabic, you could have regarded yourself as a semi-expert, but today, you must be careful when you answer, or you will be hit by bricks flying all over the sky.

　　　　Since the founding of Israel in 1948, there has been incessant fighting and quarreling between Palestine and Israel. The Middle East war recorded in the history books is six times. Wait a minute, let me think … Yes, it is six times (be careful, if you say something wrong, you will be hit by bricks), but there are countless conflicts, negotiations, attacks and explosions.

　　　　From 1948 to 2009, the overall pattern of Palestinian-Israeli confrontation in the Middle East has not changed, but the cognition and interpretation of the chaos in the Middle East by China citizens who can live in distant East Asia has undergone earth-shaking changes.

　　　　China supported the revolution in the 1960s. At that time, China and Israel had no diplomatic relations and naturally fully supported the Palestinian people’s struggle against hegemony.

　　　　In the 1990s, with the development of the media industry, a group of China journalists went abroad and passed on what they saw in the Middle East to China people. During this period, the distance between the Middle East and China has narrowed.

　　　　In 1992, when China and Israel established diplomatic relations, the cooperation between China and Israel in various fields increased, and the strong public relations ability of Israelis was also revealed. Every time there is a conflict with Palestine, and every time the negotiations fail, they will release news to the media in time, and the media who ask for interviews are rarely rejected. I sometimes say to their press officer privately, "This is your unilateral defense, and I can’t publish it." Their press officers don’t mind, and usually smile and say, "My job is to provide you with press releases, and I don’t have to publish them."

　　　　Stimulated by various information, with the enhancement of China citizens’ rational thinking ability, interesting phenomena have appeared on the Internet in China. Whether it is the conflict between Israel and Lebanon in 2006 or the battle between Israel and Hamas at the end of 2008, netizens in China are divided into two distinct factions. One group supports Israel in cracking down on its opponents and is "pro-Israel"; Those who support Hamas’s struggle are called "Haba School". The two factions held their own words and started a debate with good reason.

　　　　At the end of 2008, the Israeli attack on Hamas continued until 2009, and the debates in various forums in China did not stop. Among them, a famous post was a few big lies about Israel that were popular on the Internet. The post was quickly refuted one by one, and the debate started. The busybodies produced the article "Ten fallacies of China’s" pro-Israel faction "and" Haba faction ",which was reposted in various forums. When the diplomat of the Israeli Embassy in China complained that China’s support for Israel was not enough, I said to him, Be content. Go and see the Internet in China.

　　　　Times have indeed changed. China people’s independent thinking ability and independent judgment ability are not the same as those of 30 years ago, and their understanding of the Middle East has also changed from one-sided to comprehensive, from credulity to doubt. As a result, there was a war in the Middle East, and China people quarreled. In the quarrel, an increasingly real Middle East emerged in front of China people.

　　　　Are you an expert? If so, don’t ignore the debate on the internet; Are you an expert? If not, we should pay more attention to the debates on the Internet. Everyone doesn’t see the whole history, and the history you see may not be credible. Doubt and argument can make people more clear, and perhaps, they will be closer to the truth.

　　　　

All the performances are satisfactory. Ford’s sharp edge test (end)

speed up apply the brakes oil consumption second rice rise Confrontation or handshake? Compare and test Sharp and Highlander Evaluation Editor-Huang Zhengqiao:

At present, Sharp is the only serious American car in domestic Ford, so in most cases, you will feel that it is very soft to drive, and the seat has a great contribution, but the suspension system retains a lot of road feeling, which is also a favorite effect for drivers. Therefore, if I want to buy a 7-seat SUV, Sharp will be one of my first choices. I don’t have to worry about the configuration, the power, or even the passability of the four-wheel drive system. The only thing I have to worry about is the domestic quality control. It really takes time to decide.

Evaluation Editor-Zhu Lishen:

Both the sense of class and the driving quality in the sharp world can enhance the driver’s sense of pleasure. Only these two points are believed to make people who have driven in the sharp world like it. In addition, for such a model with a price of more than 300,000 yuan, the configuration is rich enough. If the fault must be found, only the font on the central control screen is too small, which is not particularly convenient to press. All in all, Sharp’s domestic production is really a "shot in the arm" for the medium-sized SUV market.

Evaluation Editor-Sheng Yuanjun:

On the whole, Sharp 2.0T is a car that feels very pleasant to drive. It can also provide drivers with certain opportunities to communicate with vehicles and roads on the premise of ensuring comfort. At the same time, the dynamic performance of 2.0T has exceeded my previous expectations. In daily use, the gap with 2.7T is not big, and the ride comfort and noise control are very good. It is also worth mentioning that the performance of Sharp’s four-wheel drive system is also remarkable. In a word, this is a well-balanced product in all aspects. For consumers who want a 7-seat SUV, Sharp is worth considering.

British architect Zaha passed away, his works include Wangjing SOHO and Galaxy SOHO

Zaha

Famous for Vitra Fire Station

　　Zaha Hadi, a world-renowned British architect of Iraqi origin, died at 65 of a heart attack while being treated for bronchitis at a Miami hospital, according to a BBC report. She was known as the "witch" of architecture. She had four projects in Beijing: Wangjing SOHO, Galaxy SOHO, Lize SOHO and the new airport’s Terminal 1.

　　Died suddenly in the hospital

　　Zaha Hadid Architects confirmed her death on its Web site, which said she had contracted bronchitis earlier this week and had suffered a heart attack while being treated at a hospital. She died suddenly on the morning of March 31 local time. After the news of her death broke, the architects’ Web site was repeatedly busy and inaccessible.

　　Extremely famous in the architectural world

　　Zaha is well-known in international architecture, having become the first female architect to win the Pulitzer Prize in 2004, says Frank Gehry, a jury judge. "The 2004 winner is probably one of the youngest to win and one of the clearest designs I have seen in years. Her work is full of passion and innovation." Last year, Zaha became the first female architect to win the Royal Gold Medal, the highest award in British architecture, from the Royal Institute of British Architects.

　　Zaha has designed many well-known architectural works around the world, such as the New National Arena in Tokyo, the BMW Central Building in Germany, the London Olympic Swimming Pool in the United Kingdom, the Abu Dhabi Performing Arts Center, the Innsbruck Cable Car Station in Austria, the Fino Science Center in Wolfsburg, Germany, the Cincinnati Center for Contemporary Art in the United States, and the 170-meter glass tower in Milan.

　　In Beijing, Zaha’s work includes New Airport Terminal 1, Wangjing SOHO, Galaxy SOHO, and Lize SOHO.

　　Zhang Xin, chief executive of Soho China, also wrote on Weibo last night: "I just received the shocking news that my good friend Zaha Hadid, an architect, died of a heart attack this morning in Miami. Seeing her in New York last week, I didn’t expect her to be the last of us."

　　Zaha’s employee, Chinese architect Shen Jianghai:

　　Her temper is just critical of the design itself

　　"She has influenced almost everyone who does architectural design," Shen Jianghai, a Chinese architect and former employee of Zaha, told reporters in the morning. Since she was 19 years old and a freshman in college, Zaha has been her most admired architect, and this worship has continued to this day. It has not changed for more than a decade, and no designer can replace it. "It was Zaha who let me know that architecture can be different, and it was also she who taught me from my freshman year how important it is for designers to persevere!"

　　Shen Jianghai said that in June 2010, he was fortunate enough to get an interview with Zaha Architects and then went to work there. During his working days, everyone worked in a small house that used to be renovated by a girls’ school, so they were able to see her often. Although Zaha’s temper is not very good, it does not affect the charm of a designer at all, and she is usually very gentle, and her temper is only critical of the design itself. "In fact, at that time, I felt that her physical condition was not very good."

　　Controversies are also her charm

　　Mr. Shen said it was not unusual for Mr. Zaha’s architectural work to be the subject of controversy online a few years ago over his project in Beijing, which was described by some as "the curve of God and the waves of heaven" and others as ugly.

　　"The controversy about Zaha is not limited to China. In fact, the world has been full of controversy about Zaha since she was discovered by Japanese architect Isozaki after her first project. But this is also the charm of Zaha, because she has led architectural design to a completely different field. Without her persistence and even paranoia, people would not know that architecture can also be streamlined." Shin Jianghai said that what he admires most about Zaha is her criticism of reality and her non-conformity.

　　Talking about Zaha and China, in Shen Jianghai’s observation, he felt that Zaha was very interested in China, and not just in the market. "In addition, she sometimes invites colleagues to eat, and she also likes to go to an expensive Chinese restaurant near Chinatown."

　　Today, the Architect’s Moments are filled with tributes to Zaha. As Shen Jianghai said, without Zaha, he would not be who he is today, and his designs would not be what they are today. "Please go all the way, many people say, you led mankind to a new world, and then you returned to your planet."

　　character life

　　The road to fame is full of thorns

　　Zaha was born in 1950 in Baghdad, the capital of Iraq, into a wealthy, enlightened family. Her parents believed in the independence of education, and they invested a lot of expectations in their daughter. Her father’s son, a close friend, was a brilliant architect, and the brother next door had a great influence on the young Zaha.

　　In 1982, Zaha won the first prize in an international architectural competition held in Hong Kong, China, strengthening her belief in continuing in this field. However, Zaha’s work was rejected in the first review. It was Japanese architect Shin Isozaki who had the unique eyes to fish her plan out of the waste paper pile.

　　Zaha was so inspired that she taught at Harvard, Yale and other prestigious universities, and her design works cover almost all design categories, including doors and windows, furniture, sculpture ornaments, lamps, chairs, water glasses and tableware. Her paintings are even more avant-garde and have been exhibited all over the world. Her works are permanently collected by industry authorities such as the Museum of Modern Art in New York and the Deutsches Architecture Museum in Frankfurt.

　　Ms. Zaha’s path to fame was fraught with thorns. Despite her early reputation as a "master deconstructionist," and despite her bold use of geometry and the many awards she has won, sometimes as many as four a year, many people still reject her bizarre designs.

Geely Xingyue L officially went on sale for RMB 137,200-185,200.

Geely Xingyue L officially went on sale for RMB 137,200-185,200.

　　Sina Auto News On the evening of July 20, 2021, the brand-new compact SUV—— was officially launched. This car is Geely’s entry into the 4.0 era, and it is one of the heavy models based on CMA super matrix. The new car will be equipped with a 2.0T engine of the Drive-E series, and six models will be launched according to the configuration, with the price range of 137,200-185,200 yuan.

Geely xingyue l guide price car make and model Price (ten thousand yuan) 2021 2.0TD DCT EVO two-wheel drive comfort type 13.72 2021 2.0TD DCT EVO two-wheel drive luxury model 14.52 2021 2.0TD DCT EVO two-wheel drive distinguished model 15.52 2021 2.0TD DCT EVO two-wheel drive flagship model 16.52 2021 2.0TD high-powered automatic four-wheel drive distinguished model 17.52 2021 2.0TD high-power automatic four-wheel drive flagship model 18.52
Geely Xingyue L officially went on sale for RMB 137,200-185,200.
Geely Xingyue L officially went on sale for RMB 137,200-185,200.
Geely Xingyue L officially went on sale for RMB 137,200-185,200.
Geely Xingyue L officially went on sale for RMB 137,200-185,200.

　　1, based on CMA architecture, positioning compact SUV.

　　2, brand-new family design language, burly shape

　　3, 2845mm wheelbase, leading at the same level.

　　4, "Vision Picture Scroll" IMAX screen (also known as meter-level full screen), full of science and technology.

　　5. Equipped with 5G-AVP1km unmanned parking technology, it can realize 1km unmanned parking.

　　6. The whole system is equipped with VEP4 inline four-cylinder all-aluminum turbocharged engine of Drive-E series.

　　7. Geely Xingyue, Xingrui and Xingyue L were officially named Geely brand CMA high-end series "China Star".

　　8. In September this year, Geely brand will launch the global power system, Geely GHS 2.0 intelligent hybrid system.

　　In terms of appearance, Geely Xingyue L adopts the design concept of Geely 4.0 era. The straight waterfall air intake grille on the front face is decorated with a large number of chrome trim strips, and the all-black LOGO embedded in the center is highly recognizable, which further highlights the sense of luxury. The large trapezoidal air inlets on both sides of the bumper and the three-stage design increase the sense of movement of the whole vehicle. Although the compact SUV is positioned, it is more like a higher-level medium-sized SUV in terms of visual effects and momentum.

　　With six body colors of oyster white, aurora silver, jet black, basalt gray, Mars red and emerald blue, it further attracts the love of young consumers.

　　Headlight modeling and Xingrui adopt the same design language. The upper and lower parts of the headlight are equipped with three-stage LED strip, while the main light source has 126 LED bulbs, with an illumination distance of 175m and a road illumination width of 23 m. It also has active safety lighting design, and supports light show functions such as automatic headlights, intelligent far-near light switching, three kinds of greeting lights, Goodbye farewell mode, etc., and supports customization and late FOTA.

　　On the side of the car body, the tall car body of Geely Xingyue L and the raised wheel eyebrows at the front and back create a more hard-core atmosphere style, and the D-pillar is straight and tough, which can also provide sufficient head space to a certain extent. In terms of body size, its length, width and height are 4770/1895/1689mm and its wheelbase is 2845mm, which has reached the range of many medium-sized SUVs. In terms of rims and tires, according to the vehicle configuration, 235/55R18, 235/50R19 and 245/45R20 will be provided.

　　On the tail, the whole vehicle uses a lot of horizontal lines to create a wider visual effect, and the penetrating taillights are naturally an indispensable design element, which, with the embellishment of irregular chrome-plated strips on the bumper, makes the whole tail more recognizable.

　　It is worth noting that the Xingyue L adopts a hidden exhaust layout, which is understandable as a luxury-oriented Xingyue L. If you really want to exercise, you should give it to Xingyue S.

　　As for the interior, the three large screens across the center console are the biggest highlights, which are officially called "horizon picture scroll" IMAX screen (also known as meter-level full screen). For example, the flat picture scroll integrates the three screens of 10.25-inch digital LCD instrument, 12.3-inch multimedia screen and 12.3-inch touch HD co-pilot’s exclusive screen, which improves the sense of advanced and technology of the whole cockpit. Moreover, this horizontal line can further widen the visual width of the car and look more atmospheric.

　　In terms of material selection, as a new model in the era of Geely 4.0, the interior of Xingyue L also uses a large area of suede material with pearl stitching and gold ornaments to create a more advanced interior texture.

　　In terms of driving assistance, Geely Xingyue L is equipped with parallel assistance, lane departure warning, lane keeping, road traffic sign recognition, active braking, reversing side warning, ACC adaptive cruise and adaptive approach light selection.

　　In addition, it will be equipped with 5G-AVP1km unmanned parking technology, which can realize 1km unmanned parking and L4 automatic driving in some scenes and working conditions. With the help of 5G technology, real-time communication among V2X (parking lot), VtoCloud (vehicle cloud) and VtoMobile can be realized, and vehicles can find parking spaces, locate owners and find owners independently.

　　In terms of intelligent interactive configuration, the new car will be equipped with Geely’s latest GKUI car system, and the overall function has maintained a consistently high level. In addition, the new car is equipped with 10 high-performance speakers, Bose’s unique digital signal processing technology, and Bosce advanced sound system tailored by ANC active noise reduction function. In addition, the global FOTA function is added, which can realize the upgrade function of the whole vehicle in intelligent safety domain, infotainment domain, power chassis domain and body control domain.

　　In terms of comfort, the new car provides a five-seat layout, with soft and comfortable cushions and good cushion length, and the rear center floor is also fully flat, and the rear seats also support angle adjustment, thus ensuring comfort.

　　In terms of power, the new car is equipped with the Drive-E series VEP4 inline four-cylinder all-aluminum turbocharged mid-range direct injection gasoline engine, with two power adjustments, the maximum power is 218 HP and 238 HP respectively, and the peak torque is 325 Nm and 350 Nm respectively. The transmission system is matched with 7-speed wet DCT gearbox and 8AT gearbox from Aisin respectively. According to the official data, the acceleration of 0-100km/h of 2.0TD high-power version is 7.7 seconds, and that of 0-100km/h of 2.0TD low-power version is 7.9 seconds, and the braking distance is 37.37 meters.

　　In addition, the new car is also equipped with the sixth-generation four-wheel drive system of Borgwarner, which has faster intervention speed and more torque, and the torque of the front and rear axles can be distributed 50: 50, thus bringing stronger off-road performance and passing performance to the vehicle.

Geely Xingyue L officially went on sale for RMB 137,200-185,200.

　　From the positioning point of view, Geely Xingyue L can be regarded as a product with dislocation competition, which has the pricing of its own brand compact SUV, but it has surpassed many joint venture brands at the same level in body size and has a rolling existence in configuration. Since the debut of Shanghai Auto Show at the end of April, more than 20,000 orders have been received, which shows that the new car is hot, and at the same time, it is further seen that it has achieved the strength of joint venture and independent kicking.

　　According to the editor, the Star Yue L is fully equipped with explosive physique. Whether it is sincere pricing, leapfrog body size, atmospheric design, high-tech interior style, comprehensive configuration level, spacious space performance, CMA module platform or the same Drive-E series 2.0T engine, it can be seen that the Star Yue L is excellent in hardware and software strength, and it is believed that it will become another milestone product in Geely 4.0 era after listing.

What’s the charm of the movie ＂Under the Snow Field＂ in ＂Twinkle, Twinkle, Bright Stars＂？


Special feature of 1905 film network　As of December 14th, the pre-sale box office exceeded 200 million yuan, making it the highest-grossing film of the month. At the same time, it broke three film history records and became the first place in the pre-sale box office of Chinese New Year movies, romance films and fantasy films in the past three years.


This achievement makes Twinkle, Twinkle, Twinkle, Bright Stars attract much attention in this New Year’s Eve file, which is far superior to other films in the same period in terms of popularity and pre-sale results. The screening arrangement of "Under the Snow Field" has brought a new direction to the film announcement, and what kind of marketing thinking is behind this?


What is the "snow field"?


The movie "Twinkle, Twinkle, Bright Stars" is a derivative of the 2022 series of the same name, which was created by the original crew of the TV series and played the leading roles of Zhang Wansen and Lin Beixing respectively.



The TV series tells the story of the heroine Lin Beixing who frequently crossed back to high school because of accidentally deleting the text messages in her old mobile phone. After several explorations, she found that the key to crossing was related to Zhang Wansen’s "suicide", so she decided to save Zhang Wansen and started a fantastic love story. From the perspective of Zhang Wansen, the hero who secretly loves the ceiling, the movie version tells the story of Zhang Wansen’s constant restart of that tragic summer in order to protect Lin Beixing, and this time the guardian is no longer unknown.



In the TV series, Lin Beixing gently said "Zhang Wansen, it’s snowing, I miss you" in the snow, which is a classic bridge in the series, and it is precisely because of this line that it became the creative origin of the movie version of "Twinkle, Twinkle, Stars" and "Down on the Snow Field".



On December 4th, the film announced that it had organized 1314 cinemas to have a surprise snow field at 13:14 on December 30th. The cinema staff prepared snow cans for the "snow" session, creating a romantic atmosphere for the audience to experience and go to the snow-floating appointment together.




When the pre-sale opened on December 5th, the pre-sale box office of the film broke through 70 million in one fell swoop, surpassing the box office champion on the first day of the pre-sale of China Film History. And at present, in the major ticketing platforms, the "snow field" of "Twinkle, Twinkle, Bright Stars" is almost full, and one ticket is hard to find.



Subverting traditional marketing brings new opportunities.


For the popularity of Twinkle, Twinkle, Twinkle, Bright Stars, the subversive marketing strategy of "going to the snow field" has contributed a lot.


First of all, "Twinkle, twinkle, twinkle, bright stars" is a hot online drama in 2022, and the popularity of its drama version has also helped the fermentation of the shadow version. On the one hand, the open ending in the finale of the drama set a suspense for the development of the plot, which is also closely related to the upcoming film. On the other hand, the high-viscosity core audience group accumulated in the short interval before the drama can make the film version get a good wave of "tap water".



Furthermore, the movie’s marketing of "Snow", "Ritual Sense", "Secret Love Confession" and "New Year’s Eve" all accurately stepped on young people’s psychology. So "Twinkle, twinkle, bright stars" started with the classic scenes of the series, making the classic line "Zhang Wansen, it’s snowing" the marketing focus, and arranged a "snow field".



Even, the film also launched a roadshow activity on the topic "Love reverberates", which was decided by you, allowing the audience to vote for the roadshow city, which not only enhanced the interaction among fans, but also brought a lot of publicity effects.



The film combines the core point of the film "Zhang Wansen, it’s snowing" with the "real snowing" in the cinema. The combination of film and reality brings unprecedented viewing experience to the audience. This subversive innovation not only stimulates a large number of audiences’ desire to enter, but also serves as a topic to promote the film’s circle.


Although there have been some questioning remarks after the film marketing topic exploded, and some cinemas canceled the original plan of "going to the snow field" due to fire safety reasons, it is undeniable that such a momentum of "Twinkle, twinkle, bright stars" has already occupied a place in the New Year file.


Can "special field" become a marketing template?


The popularity of "Twinkle, Twinkle, Bright Stars" also stirred up the dispute over the Lunar New Year file in advance. Inspired by this, other Chinese New Year movies have also launched special scenes according to their own characteristics.



The comedy film launched a "beer field", where the audience can receive a bottle of beer for free and watch the film while drinking; There are also arrangements for special events such as "lottery field" and "hot pot field".



Such fancy marketing actually pays attention to the atmosphere and social needs that the audience needs when watching movies. In the past, the cinema only played a screening role. However, whether it snows while watching movies or watching movies while drinking beer, it is increasing the interaction and stickiness with the audience, enhancing the audience’s viewing experience and bringing icing on the cake to the film.


But what deserves our consideration is whether all films are suitable for this marketing method, and whether the special "surprise" is meaningful if it is not strongly related to the content of the film. Otherwise, putting the cart before the horse and exaggerating marketing blindly will easily lead to another wave of emotional backlash, so different films also need to choose the marketing style that suits them best.



At present, there are more than ten days before the official release of Twinkle, Twinkle and Bright Stars. After the release, the quality and reputation of the film have yet to be reviewed by the audience. But it can’t be ignored that it breaks through the traditional marketing methods and brings new industry signals to the film market!


The fine weather in Fuzhou returned to 12 days, and the temperature rose above 20℃.

The meteorological department of Fuzhou predicts that cloudy weather will prevail for three days from the 10th, and the temperature will rise in fluctuations. On the 12th, warm weather will come again.

As the saying goes: "Count nine in cold weather, and it’s cold in three or nine." According to the latest forecast, the temperature in most parts of China will be higher than normal during the "March 9th" period this year. The meteorological department of Fuzhou predicted that the temperature on the morning of the 11th was low, only 8℃ ~ 16℃, and the temperature difference between day and night was large. Citizens who went out early and returned late remembered to wear thick clothes and increase or decrease their clothes in time.

As the weather clears up, the temperature will gradually warm up during the day.12(th)After that, the temperature in Fuzhou will rise above 20℃, and the body feels relatively comfortable. (Reporter Lin Shuying)

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Changsha Shangchao New Year’s Day holiday is full of popularity.

On December 31st, it was New Year’s Day. Major merchants have prepared enough new year’s goods to fully meet the diverse holiday consumption needs of citizens. In the Wal-Mart supermarket on Fuyuan West Road, many citizens are busy purchasing festive supplies for New Year’s Day. The red cages, "Fu" pendants, auspicious dolls in the Year of the Dragon and other commodities hanging in the supermarket create a rich festive atmosphere, and the fruit area that attracts customers to purchase new year’s goods is also a busy scene. Rake oranges and cherries have become popular fruits in the market, occupying the "C position" of supermarket stalls. (All-media reporter Bu Lan correspondent Wu Yi)