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Six models, the seventh generation of Teana ALTIMA, started at 179,800 yuan.

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Netease Auto reported on December 18th. This evening, Dongfeng Nissan’s seventh-generation Tianzhu ALTIMA was officially launched. The new car launched a total of six models, equipped with a 2.0L/2.0T engine, and the price range was 17.98-26.98 million yuan. At the same time, Dongfeng Nissan also launched four car purchase policies, including the pressure of buying a car, the replacement of exclusive gifts, the worry-free use of cars and the peace of mind when traveling.

Portal of live broadcast room of listing ceremony [Please poke here】

History of vehicle models:

Speaking of Teana, it is also a car with a long history. Since the earliest demeanor series entered the China market, it has been among the top sellers of imported cars, and has been a heavyweight player in the mid-level car market for many years since it was put into production by Oriental Nissan. Its seat comfort and NVH level in the car have always been unique in the same level.

The seventh-generation TEANA ALTIMA, which went on the market today, is based on the brand-new overseas American model, and its English name is ALTIMA, which is the same as the American model. The new car has a comprehensive innovation and improvement in appearance and interior design, technology configuration and power.

New car information:

ALTIMA, the seventh generation of Teana, must be young at first sight, and its design is crisp and neat, which is much more capable than the current "round and fleshy head". It is easy to win the favor of most people, but it will not make you feel "subversive".

The second feeling of seeing the seventh-generation Tianzhu ALTIMA is that it is no stranger. The V-shaped wide chrome trim can also be seen on other Nissan models. The design of Nissan V-Motion 2.0 has put a lot of effort into the word "sports", and on the basis of maintaining the family-style design, it has added elements that young people like.

Whether it’s the air intake grille, V-shaped chrome trim or the details of headlights, we can find them in other models, such as Sima and Bluebird. The main vision of the front of the seventh-generation Teana ALTIMA has brought a youthful feeling to the whole vehicle because of the strengthening treatment of the V-shaped trim.

Most new cars have become longer, wider and lower in size. This kind of sports processing that affects visual effects through size has gradually become a trend. Compared with the current models, the seventh-generation Tianzhu ALTIMA has increased its length and width by 10mm and 20mm respectively, reduced its height by 43mm and increased its wheelbase by 50 mm.

The change in size has brought many benefits to this heavy model. The first is that it looks much more dynamic and more charming than the current model. Secondly, the space in the back row has been strengthened; The third is the upgrade of driving control performance, which has the taste of "sports car".

The C-pillar part is a highlight of the whole side design. The designer added black decorative strips to make it look more layered and strengthen the Coupe style. The design of the C-pillar part is an important part of the side rejuvenation.

In addition to the details of the C-pillar, the roof is also blackened, which is a rare detail treatment on other new cars, which makes the seventh-generation Tianzhu ALTIMA look full of sports from above.

The shape of the taillights at the rear enhances the sense of lateral stretching. From the back, the seventh-generation Tianzhu ALTIMA has a stronger sense of "broadness", and the fog lights on both sides of the rear bumper are also obviously lateral, which further deepens this feeling.

Exercise and comfort do not contradict each other; youth and texture go hand in hand again. ※

The shape of the interior is also different according to the configuration. The center console trim of the 2.0T top model is wood-like stripes, while the other models are all made of metallic trim, with two colors of all-black interior and beige interior.

The current Teana model is famous for its home and comfort in the interior. This atmosphere has been continued on the seventh generation Teana ALTIMA. The new style is warm and simple, and there is no unusual style simply because of sports.

The fabrics that can be touched in the seventh-generation Teana ALTIMA car have affinity. In the agitation of pursuing "youth and sports" in the market, Teana still insists on the characteristics of Nissan brand. After all, this car has the most opportunities to serve the family.

The dashboard of the seventh-generation Teana ALTIMA still adopts the traditional "mechanical+display" solution, and the middle display is rich in displayable information, which can be adjusted by the buttons on the left side of the steering wheel.

The lathe system has its own features and advantages, and there is room for improvement. ※

The seventh generation of Teana ALTIMA, like Camry and Accord, adopts the relatively traditional touch screen+physical knobs/buttons, which is more practical and safe than pure touch screen.

Compared with Camry and Accord, ALTIMA, the seventh generation of Teana, takes better care of the usage habits in the era of mobile Internet, supports online navigation (Gaode car version), online music (Kuwo music, Himalayan FM), and also provides intelligent voice recognition function, which is better among the three models.

In this brand-new model, we can also see the existence of classic elements everywhere, such as the shape of window buttons and the two-stage panoramic sunroof on the old Duke model.

The seats are super comfortable, and the reputation of "big mobile sofa" remains the same. ※

Many Nissan seats are very comfortable, soft and thick, which is very popular with family users. In this generation of Scorpio, the seat has not been hardened because of the so-called sports, and the reputation of "mobile big sofa" still belongs to it.

※ The interior of ※2.0T top model is obviously better than that of other configurations.

After the interior experience of top matching and other configurations, we found that the top matching models are not only different in shape, but also better in seat shape, seat details and fabric comfort.

Is it more weighty to talk about sports with 2.0T? ※?

After Camry went public, some people said that it didn’t have 2.0T, and after Accord went public, some people said that it was only 1.5T For the common "picky" people on these networks, the 7 th generation Teana ALTIMA’s 2.0T should satisfy them, and this 2.0T is very unique in technology.

This "VC-TURBO" uses the variable compression ratio technology, which is the first mass-produced variable compression ratio engine in the world. Through the harmonic drive device, it drives the adjustable lever-crankshaft structure, and then adjusts the movement height of the lower end of the piston connecting rod, realizing the stepless change of compression ratio from 14:1 to 8:1. The new engine also reduces the vibration and internal wear of the cylinder through technical improvement.

Variable compression ratio technology can make the engine work at high compression ratio when cruising at a constant speed needs to reduce fuel consumption. When it is necessary to speed up quickly, the engine can reduce the compression ratio to provide the best power output.

This 2.0T engine has obvious advantages in technical parameters, and it is also used in QX50 in Britain and finidi, but the parameters are slightly different.

Under different working conditions, different opening depths of the throttle and different speeds, the compression ratio can be adjusted steplessly to achieve the best power and economy, and this change can be viewed at any time on the dashboard.

Competitors:

In the mid-level car market, the competitors of ALTIMA, the seventh generation of Teana, are naturally the "old enemies" all the time. Whether it is the old Japanese rivals Accord and Camry, the German Magotan and Passat, or the American Regal and LaCrosse, Teana after the new generation can be said to have the product strength that does not lose any rivals.

Price comparison： who is more cost-effective than Extreme Yue 01 or Extreme Krypton 001？

Many friends always struggle when buying a car. There are so many versions of a car, which one should I buy? Should we increase the price to buy the top match, or save some money to choose the low match? Today, let’s choose two popular models: and Krypton 001 to compare and see which model is the most cost-effective.

The guide price of Extreme Yue 01 is 219,900-309,900 yuan, and the guide price of Extreme Krypton 001 is 269,000-329,000 yuan. From the price level, the price of Extreme Yue 01 is slightly lower than that of Extreme Krypton 001. The 2025 Extreme Yue 01 is divided into three versions, namely the MAX version of 219,900 yuan, the MAX long-life version of 249,900 yuan and the MAX performance version of 309,900 yuan; The 2025 Extreme Krypton 001 is divided into five versions, namely, 259,000 yuan WE 95kWh rear-drive version, 269,000 yuan WE 100kWh rear-drive version, 269,000 yuan WE 95kWh four-wheel drive version, 299,000 yuan ME 100kWh four-wheel drive version and 329,000 yuan YOU 100kWh four-wheel drive version.

Let’s first look at the extreme crossing 01. The most cost-effective model of the Extreme Yue 01 is undoubtedly the 309,900 Extreme Yue 01 MAX performance version, with a maximum power of 400kW, and it is the only model among the three models. There are also 18 standard speakers, seat speakers and interior fragrance system, and Nappa leather is also used in the seat configuration, which are all optional in the other two models.

Therefore, the performance version of Extreme Yue 01 MAX is better than the other two models in terms of cabin comfort. After work, sit in the Extreme Yue 01 MAX Performance Edition and experience the warm and advanced atmosphere it creates: seats filled with memory sponges; The multi-layer sound insulation glass with strong quietness, coupled with 18 speakers and car fragrance, makes the whole cockpit a private space with touch, hearing and smell. Sitting in the car can relieve stress and relax.

The most cost-effective model of Krypton 001 is the ME 100kWh four-wheel drive version with a price of 299,000 yuan. Some people may ask, why not the top version? In fact, in daily use, the ME 100kWh four-wheel drive version is completely sufficient, which is the same as the top-mounted CLTC battery life of 705km, the maximum power of 580kW and the same acceleration time of 3.3 seconds. However, if the rear privacy glass, rotatable central control panel, inductive tailgate and other configurations in the top-matching model are not specially needed, there is no need to spend money on the top-matching.

Among the two most cost-effective models, who should I choose? To tell the truth, both have their own characteristics. The extreme krypton 001 ME 100kWh four-wheel drive version is slightly lower than the official guide price of the extreme yue 01 MAX performance version, but in terms of terminal discount, the extreme yue 01 MAX performance version has a cash discount of up to 42,000 yuan, which greatly improves the cost performance. Although Krypton 001 is slightly ahead in power performance, it also has many advantages in cockpit and intelligent driving with its own "black technology".

Respectively, the extreme krypton 001ME 100kWh four-wheel drive version has a maximum power of 580kW, CLTC pure battery life of 705km, and zero-hundred acceleration of 3.3 seconds, which can also be regarded as the first echelon in driving experience, so the extreme krypton 001 is not particularly outstanding in intelligence, and focuses on driving experience. Although it is a pure electric SUV, the Krypton 001 can also give you a driving experience comparable to that of an oil car.

Extreme Yue 01 is famous for its excellent intelligence. In terms of intelligent cockpit, the ultra-cross 01 adopts Qualcomm Snapdragon 8295 super flagship chip, and its computing power is eight times that of 8155. And there is also a super voice assistant SIMO, who takes only 700 milliseconds from talking to doing in voice interaction. When you concentrate on driving, you don’t need to free up your hands to carry out complicated operations such as navigation or music switching. Just move your mouth, SIMO can give you feedback of instructions, achieve real seconds, and maintain safety during driving.

In terms of intelligent driving, Extreme Yue 01 adopts ROBO Drive Max high-order intelligent driving, which is a PPA high-order intelligent driving system based on Baidu Apollo L4 autopilot. In the algorithm of intelligent driving, the leading BEV+Transformer pure vision algorithm is used to make the driver safer and more assured during driving. And realize man-machine co-driving in the process of daily commuting. When you are commuting for a long distance or on the road with complicated road conditions, the intelligent driving of Extreme Crossing 01 can help you to process these road conditions information, thus giving you the most time-saving and easy route planning and making the commuting process safe and relaxed.

Therefore, Extreme Krypton 001 is more suitable for consumers who pursue a balance between performance and cost performance. If you pay more attention to the driving experience, Extreme Krypton 001ME 100kWh four-wheel drive version is a good choice. If you want to feel the fun of science and technology, and often commute long distances and rely heavily on smart driving, then the Extreme 01 MAX Performance Edition can bring you an unprecedented experience.

Jiyue 07 car purchase guide started at 209,900.

The competition in the automobile market is still very fierce. What Xiaobian brings today is. The strength of the car still needs to be understood before we know, so let’s take a look.

Let’s look at the appearance of Extreme Yue 07 first. The front face of Extreme Yue 07 looks very domineering and sporty. Coupled with the stylish and simple headlights, the design looks very solid. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light and so on. Coming to the side of the car body, the size of the car body is 4953 mm * 1989 mm * 1475 mm. The car uses simple lines, and the car body feels very spirited. With large-sized thick-walled tires, the shape is quite dynamic. In the design of the rear end, the rear end looks very simple, and the taillights look very fashionable and simple, and the sense of neatness is vivid.

In terms of interior, the overall visual effect of Extreme Yue 07 interior is very distinctive, reflecting the sense of design. The steering wheel of the car is very in line with the interior style, and it is made of imitation leather, which looks a little more youthful and fashionable. From the central control point of view, the car is equipped with a dynamic and lively touch-sensitive LCD central control screen, which makes the interior style impressive and conforms to the temperament of the car. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard design is remarkable, and the trendy design elements make people remember it at a glance. The car uses a genuine leather/imitation leather mixed seat, and the seat is wrapped in place, so the overall ride feels soft and comfortable.

Extreme Yue 07 matches the gearbox, the acceleration time of 100 kilometers is 3.5s, and the power meets the daily use completely OK.

Extreme Yue 07 is equipped with car networking, driving mode selection, Bluetooth key, NFC/RFID key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations, which can be said to be quite satisfactory.

Such a car with the right price is enough to meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the cost performance is good. If you like this car, don’t hurry to learn more about it!

Dialogue with KIA Yang Honghai： KIA will gather global resources and deepen the China market in the future.

In March, 2023, a year after "breaking up" with Dongfeng Motor, the brand-new yueda Kia Automobile brand officially brought the electrification strategy in the China market. At present, Korean cars are not performing well in the China market, and Kia is also trying to "break the game". On the occasion of "exchanging new peaches for old ones", Shell Finance reporter was invited to have an in-depth exchange with Yang Honghai, COO of Kia China.

Yang Honghai said frankly that Kia needs to continue to strengthen localization and correct some strategic misjudgments in the past if it wants to win the China market. Next, Kia will focus on embracing the China market and promoting the electrification transformation. This transformation will be comprehensively promoted from products, channels, services and marketing.

According to the plan, KIA EV6 will be introduced into the China market for sale within this year, and its sales model may be pure import. Kia plans to launch a total of six pure electric vehicles by 2027. By 2030, the sales volume of pure electric vehicles will be 180,000, accounting for 40% of the sales.

Photo courtesy of Yang Honghai/Enterprise

Bringing together global resources, Kia will deepen the China market.

Beijing News Shell Finance:What opportunities and challenges will Kia face when it officially enters the EV market in China this year?

Yang Honghai:There are two challenges that we see at present. First of all, the China market has its own laws and complexity, which is totally different from Europe and America. At the same time, the China market has been flooded with dozens of electric vehicle brands, each occupying a certain market segment; Secondly, KIA needs to continue to strengthen localization, correct some strategic misjudgments in the past, and resolutely implement new strategies with new tactics.

In terms of opportunities, first of all, under the goal of double carbon, the state has strongly supported and actively encouraged the development of new energy vehicles. After years of market cultivation, consumers’ acceptance of new energy vehicles has generally improved; Secondly, KIA is unwavering in deepening the China market, which is why we held this China electrification strategy conference at the beginning of the year. KIA is gathering global resources to fully promote the electrification transformation in China. This year, we will release two products, EV6 and EV5, and the flagship electric vehicle EV9； will be listed next year; Although we have made some misjudgments in the past, now the company is making every effort to promote change with the localization strategy.

Beijing News Shell Finance:What are the specific ideas for Kia to release its electrification strategy in the China market this time? How to win users in China?

Yang Honghai:Kia will persist in taking customers as the center and comprehensively promote products, channels, services and marketing.

In terms of electrification, Kia will strengthen its lineup of electrified products. It is planned that a total of six pure electric vehicles will be launched by 2027. By 2030, the sales volume of pure electric vehicles will be 180,000, accounting for 40% of the sales.

In addition, Kia will also increase investment in research and development of electrification technology. Combining the characteristics of China market and the needs of users in China, we will develop products and technologies that better meet the needs of users in China through R&D teams such as China Forward-looking Digital R&D Center.

At the same time, Kia will also accelerate the construction of sales channels for electric vehicles. Cooperate with large dealer groups to strengthen the construction of dealer network; And directly connect users through the brand APP.

In terms of energy replenishment, we will lay out the infrastructure facilities for electric vehicles. In addition to giving away personal charging piles, the company is planning to cooperate with Shell to build a brand fast charging station equipped with 800V fast charging piles (it only takes 18 minutes to charge from 10% to 80%), and cooperate with domestic mainstream charging operators to build a diversified charging service system.

In terms of services, we will launch the Kia brand APP this year, and comprehensively upgrade the user experience in all areas covering the user’s car life.

In 2023, the target sales volume is 180,000 vehicles, and EV5 will be produced in China and exported to the world.

Beijing News Shell Finance:At present, KIA’s sales of 180,000 pure electric vehicles in 2030 seem to be conservative. What are the reasons? Can enterprises make ends meet?

Yang Honghai:Different car companies face different situations, different development goals and different target groups. Therefore, on the road of electric transformation, there are also different speeds and rhythms. We need to be gradual and not aggressive.

Although our product strength is superior, the market environment in China is different from that in Europe, America and other foreign markets, so we need to be steady and steady.

Generally speaking, to achieve the annual sales of 200,000 electric vehicles can basically achieve the balanced development of the company. In addition, the China market will also realize the domestic production of EV5 and export it to the global market, and there may be 100,000 vehicles or even higher performance in the future.

Beijing News Shell Finance:What is Kia’s current product rhythm?

Yang Honghai:At present, KIA’s product planning rhythm is that KIA EV6 is expected to be imported and listed in August this year; In November this year, EV5； will also be listed; In 2024, Kia will launch the flagship electric SUV-EV9; From 2025 to 2027, an entry-level pure electric SUV, a high-end electric car and a medium-sized pure electric SUV will be launched respectively.

EV5 will be the first vehicle listed in China, produced in China and exported to the world, which is of great significance.

In 2027, according to Kia’s global strategy, a total of 15 models will be launched in various markets around the world. According to different markets, there will be different plans and layouts. In China, the current plan is to launch six models. Subsequently, we will combine KIA’s R&D team in China, such as Shanghai Forward Digital R&D Center, focus on the needs of China users, and develop more products and technologies to meet the needs of China consumers.

Beijing News Shell Finance:In terms of channel construction, what parts did Kia do?

Yang Honghai:We will build an online and offline integrated sales channel. In terms of online sales, users will be directly connected through brand APP and WeChat applet, Tik Tok and Tmall Mall; In terms of offline sales, the national dealer stores will be upgraded according to the standard of SI 2.0, the dealer employees will be given wage subsidies to expand the sales talent team, and large dealer groups will cooperate to establish new sales channels for urban exhibition halls.

At present, through global resource sharing, Kia has signed strategic cooperation agreements with well-known large dealer groups such as Simami, Jinlong, Tongli, Bradley and Xinhanma, all of which are "luxury brand" dealers in China market.

We will also develop the OMO business model, and plan to carry out strategic cooperation with enterprises such as car home to provide more thoughtful and convenient car purchase services.

Beijing News Shell Finance Reporter Bai Haotian Editor Chen Li Proofread Wang Xin

Changan Ford Ruiji doesn’t know the automatic manual transmission (AT) gearbox.

It is no exaggeration to say that space and comfort are important indicators for consumers to choose a car at present, because most people’s demands are to take a family trip. Space and vehicle comfort are closely related, and this car is brought to you today. Let’s get to know each other.

First of all, from the appearance, the sharp front face looks very clean and looks simple and generous. At the same time, the headlights present a tough design style, which is quite classy. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4585 mm * 1882 mm * 1688 mm. The car adopts fashionable and atmospheric lines, and the side gives people a very stable and atmospheric feeling. With large-sized thick-walled tires, smooth lines run through the whole side of the car. In the rear design, the overall shape of the sharp rear echoes the front face, the taillights look very fashionable and sporty, and the unique exhaust pipe creates a good gas field.

When I came into the car, the overall visual effect of the sharp interior was very distinctive and the visual effect was very good. The steering wheel of the car is well designed, made of leather and has a high palm fit. Let’s take a look at the central control. The car is equipped with a steady touch-control LCD central control screen, which makes the interior style impressive and has a certain sense of science and technology. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with an atmospheric dashboard, which is very eye-catching. The car uses a leather/suede mixed seat, equipped with functions such as electric adjustment of the auxiliary seat, electric adjustment of the seat, and seat proportion down, which has good support and comfort.

Sharp matching automatic manual transmission (AT) gearbox, the acceleration time of 100 kilometers is 7.5s, the power performance is good, and it is completely OK for daily use.

The car is equipped with driving mode selection, remote control key, rear wiper, interior ambient light, engine start and stop, etc., and the configuration performance is relatively good, which improves the convenience of drivers to some extent.

Summary: The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper.

Create a new genre of ＂travel off-road super hybrid SUV＂, Jietu Shanhai T2 is officially launched

In every man’s heart, there is probably a dream of walking the world with swords, but trapped in the years of firewood, rice, oil and salt. If you could have an off-road car that could realize your dream of "traveling the world", would you choose to buy it?

Recently, officially listed, the new car is positioned as "travel off-road super hybrid SUV", the guide price is 179,900 – 209,900 yuan, the new car comprehensive battery life reaches 1300km +, supports up to 6.6kW external discharge function, can be called off-road travel players "dream car".

A number of technical blessings bring a safer and more reliable experience

Jietu Shanhai T2 was born in Chery Kunpeng Super Hybrid C-DM. The engine uses the fifth-generation ACTECO 1.5TGDI high-efficiency hybrid special engine, with a thermal efficiency of up to 44.5%. The feed fuel consumption can reach 6.4L/100km, which is quite rare for such a square box-shaped off-road vehicle.

It is matched with a three-speed super electric hybrid DHT gearbox, equipped with the industry’s first "dual motor drive + 3-speed DHT" mode, with a maximum torque of 610N.m, meeting the confidence of the mountains and rivers.

In terms of battery life, thanks to the large hybrid battery with a capacity of 43.24kWh, the CLTC pure electric cruising range is 208km, and the comprehensive cruising range reaches 1300km +. Many people may have no idea about this. Let’s put it this way, under ideal conditions, two tanks of oil can run the entire G318 line. How fierce do you think it is?

Not only that, the greater advantage of Shanhai T2 lies in its very strong off-road properties, such as its body approach angle of 28 °, departure angle of 30 °, and the minimum ground clearance of 205mm, the wading depth is reached 700mm, bringing stronger passability, traveling south and north to deal with complex road conditions can have stronger confidence.

In the face of unknown road conditions, users are most worried about safety. This point, Shanhai T2 can be said to have achieved a super high level. Including the use of steel cage body structure, high-strength steel accounts for 80%, and the use of relatively advanced integrated laser welding, the strength reaches "submarine level" hardness.

A stronger body means better protection for passengers in the car in the face of emergencies. And in the face of extreme road conditions such as large potholes and cross axles, the body posture and ride will be better.

However, many people are more concerned that it is estimated that the off-road reliability of new energy vehicles is not reliable. At this point, Shanhai T2 also has many considerations. Using high-resistance heat-resistant Ningde era batteries, the power battery has undergone 400 + rigorous tests such as vibration, shock, extrusion, fire, immersion, high-pressure flushing, bottom ball strike, and bottom scraping before loading, ensuring that it is still safe and reliable in various extreme situations.

At the same time, the chassis of Shanhai T2 is also equipped with a 2mm thick high-strength steel battery bottom guard, which can provide better protection in the face of mountain and water.

In addition, the L2.5 level intelligent driving assistance, 540 ° panoramic image and DMS fatigue driving monitoring function are essential, and the first owner’s lifetime quality assurance of the whole vehicle shows Jietu’s strong confidence in the strength and quality of new products.

Not only is it the "most beautiful box", but it is also the most practical

Before the official launch of the Shanhai T2, its high-value features had already aroused many netizens’ discussions, and some even described it as the "most beautiful box", which could be called the ceiling of the value of hard-core off-road vehicles.

But the highlights of the Shanhai T2 do not stop there. For example, in terms of interior, unlike the crude and low-quality stereotypes of previous off-road vehicles, the Shanhai T2 is very careful. The laser-engraved haute couture full-veneer panels, hard style, crystal handles and light luxury suede seats bring a strong sense of luxury, while the 12-channel SONY top audio, multi-layer sound insulation glass, 50w mobile phone wireless fast charging, and private custom fragrance system open up a big gap with their opponents at the experience level.

In addition, thanks to the long wheelbase of 2800mm, the interior space of Shanhai T2 is very spacious. After the second row of seats is laid down, a flat space can be formed, and cushions can be laid out to make outdoor camping more comfortable. Coupled with the external power discharge function of up to 6.6kW, it can support more outdoor camping equipment, making it convenient and comfortable to travel by car.

summarize

Is there anything going on with travel + off-road + hybrid? Obviously, Shanhai T2 has taken another path with more potential. From product shaping, selling point presentation, and target audience insight, Shanhai T2 has given different ideas from its predecessors, which will also give it a more competitive market performance.

Is there any place to accommodate the fitness fever suppressed by the epidemic？

　　Xinhua News Agency, Beijing, May 10 th Question: Is there any place to accommodate the fitness fever suppressed by the epidemic?

　　— — One of the series of national fitness surveys

　　Xinhua news agency reporter

　　After more than three months, Cui Ke, who lives in Beijing, finally played a ball.

　　"I’m exhausted," said Cui Ke, 42. However, speaking of his own assists, I can feel his pride and satisfaction through the phone. "I still prefer outdoor exercise, but I can’t display it at home, and I am always afraid of disturbing my neighbors."

　　The sudden outbreak of COVID-19 has made people retreat from outdoor to indoor. Many people, like Cui Ke, follow the online tutorial to exercise at home every day, but deep down they still miss the comfort and carefree of calling friends and sharing sweat under the sunshine and breeze.

　　With the relief of the epidemic, outdoor fitness facilities that have been cold for a long time are gradually becoming more and more lively, and the contradiction between supply and demand of outdoor fitness facilities that was temporarily covered up by the order of staying at home will reappear. This epidemic situation makes people feel the importance of health, fitness and immunity more and more. Obviously, after the epidemic situation, people will put forward higher requirements for the quantity and quality of fitness places. Before and after the epidemic, Xinhua News Agency reporters conducted in-depth research in Shanghai, Tianjin, Suzhou and other places, and also referred to some foreign experiences in developing mass sports, hoping to promote the better development of national fitness.

　　Epidemic surprise stimulates home fitness fever

　　In the leisure time at home, more and more people put down their mobile phones, take a step and join the army of sweat for health. The 25-year-old Shen Yutao is such a "fitness newcomer" who cultivated exercise habits from scratch after the epidemic.

　　"Before, because of the tight work rhythm, long-term sedentary and irregular diet, I gradually felt that my figure was out of shape, and my physique was gradually declining, which made me easy to get sick," said Shen Yutao, who is engaged in consulting industry.

　　After working at home during the epidemic period, Shen Yutao started his own fitness plan, taking regular exercise with reference to the tutorials on fitness software, and taking a rest every two days.

　　"By persisting in exercise, my physical condition has obviously improved, and persistent completion of the set goals is also an improvement to my personal spiritual level." Shen Yutao said that after the epidemic, he plans to start running and fitness.

　　According to the data provided by the fitness software Keep, during the epidemic, the average duration of user exercise was 36.2 minutes each time, nearly doubling compared with 2019. The cumulative coverage of sports live broadcasts launched by Keep in conjunction with many institutions and fitness experts exceeded 56.5 million.

　　Li Xinyan, general manager of Keep, said that in the short term, there may be large-scale "fresh air" behavior after the epidemic. Everyone has been at home for a long time and wants to go out and move. People’s demand for home sports will decrease, but the demand for outdoor sports will increase. But in the long run, people’s online exercise habits will continue during the epidemic, and regular exercise will be the norm.

　　Zhong Bingshu, president of the Capital Institute of Physical Education, also said that the sudden epidemic has given people a vivid lesson, and the change of health awareness will inevitably bring about an increase in fitness demand. However, he also said that home fitness is a special state that has to be done during the epidemic. On the one hand, the area available for fitness exercise in the home is very limited; On the other hand, participating in fitness activities is also one of the important means of interpersonal communication, which cannot be achieved by home exercise. Therefore, outdoor fitness and gym fitness will remain the mainstream after the epidemic, and home exercise can only be a supplement to people’s fitness methods.

　　Docking the "last mile"

　　Being at home is a special state during the epidemic. It is also in this special environment that office workers like Shen Yutao get regular fitness conditions. After the epidemic is over, people’s life rhythm will become faster again, and their free time will be reduced. The adherence to fitness habits needs to be supported by convenient venues and facilities.

　　At the end of 2019, Xinhua News Agency reporters found in various places that many cities are making use of various "Jinjiao Silver Borders" in the core areas of cities to build fitness facilities, connecting the "last mile" of fitness venues and providing convenience for people’s fitness. This is also emphasized and advocated by many documents of the State Council.

　　Suzhou Shishan Hengtang Street Recreation and Sports Badminton Center, which has 14 badminton courts and 5 table tennis courts, was converted from a former factory building. The center is located in the core area of Suzhou High-tech Zone, but the street clearly defines the service purpose of "giving priority to public welfare" to benefit the people. From 7: 00 to 9: 00 in the morning, it is open at the low price of 5 yuan per person, and the opening price at other time periods is also lower than the market price. The street also holds regular table tennis and badminton events based on the venue to increase the sense of participation and gain of the fitness crowd.

　　"After the factory is recovered, it will become idle assets. What we have to do is to integrate idle assets and solve the problem of where people go to exercise." Liu Lan, stationmaster of Hengtang Street Cultural and Sports Station in Shishan, said, "The operation effect is still very good. People in the basic nearby areas will come here, and the venue is often full."

　　Despite the cold winter, Qujiang Park in Tianjin is still very lively. The ball field is full of fitness people, and the fitness equipment room is also full of laughter.

　　Qujiang Park was originally an ordinary city park, but after the transformation in 2018, except for squares, green spaces and trails, all kinds of fitness venues and equipment in the park are already full. According to Lou Yueguang, deputy director of the Sports Bureau of Hexi District, Tianjin, it is difficult to build a fitness center in the community because there are many old residential areas nearby, so transforming the park is the most feasible scheme. When the government invested in the renovation, various sports venues and facilities were added to meet the diverse fitness needs of the surrounding residents.

　　Under the viaduct along Fuxing River in Hexi District, the cage basketball court between piers has become a small world for basketball lovers. The basketball court covers a small area, but it is a perfect use of space, which does not hinder traffic and can shelter from rain and snow.

　　According to Wang Bing, president of Hebei Yonghuai National Fitness and National Health Development Research Institute, the fitness venues around these people are the best embodiment of the people-centered concept of national fitness work. Wang Bing believes that the construction of fitness facilities should pay attention to demand investigation, and the concept should be changed from "what I want to provide" to "what the people need" according to the principle of "according to the need, time and place".

　　Create a fitness online celebrity according to local conditions

　　By the Huangpu River, the morning light outlines the city’s skyline. On the riverside trail, in addition to tourists who take pictures, there are runners who try to adjust their breathing. Seizing the opportunity of Shanghai to promote the cross-strait connection of Huangpu River and the transformation of riverside coastline, Shanghai Sports Bureau took the lead in transforming the abandoned factory buildings in Yangpu District into public sports centers. Fitness trails, basketball courts and skateboarding venues & HELIP; … More than 20 sports venues scattered along the river have revitalized the once ruined industrial remains.

　　There are light stadiums that can be scanned at any time, fitness stations that provide free direct drinking water and change clothes and storage functions, rest areas equipped with defibrillators and professional emergency personnel, and artistic spaces and landmark landscapes for the transformation of industrial remains. The river breeze blows gently, the lights flash, history and fashion meet, and the fitness venue blends with the scenic spots in online celebrity. In the words of Zhao Guangsheng, deputy director of Shanghai Sports Bureau, "the industrial rust belt of the past has become the life show belt of today".

　　Also welcoming the "gorgeous turn" is the old railway around the city in Tianjin. The abandoned railway section in Hexi District has been transformed into a greenway park, and the original rail line has been transformed into a fitness trail nearly 5 kilometers long.

　　"There was no place to go (exercise) when there was no trail. Now I come here two or three times a day, once in the morning and once in the afternoon in winter, and I also go out for a walk in the summer evening, "said Uncle Cui, who lives in a nearby neighborhood. Because it is next to a residential area, people come and go on the trail, which is very lively.

　　Greenway Park retains the theme style of the railway, and the landscape design of platforms, bus stops and tracks makes people vaguely feel the elegance of the railway around the city in the past, which makes this fitness center reflect some cultural and historical details. Fitness venues and recreational facilities suitable for people of different ages have turned this once freight artery into a new urban landscape that gathers popularity.

　　Wang Hong, deputy secretary of the Party Group of Tianjin Sports Bureau, said that the transformation of the ring railway in other areas of Tianjin will continue in the future, and the ultimate goal is to build a fitness greenway circle integrating fitness, leisure and sightseeing functions on the basis of the old railway, making it a "city necklace" of Tianjin.

　　Suzhou’s fitness trail around the ancient city river is 16 kilometers long, which is an important part of China’s Grand Canal cultural belt, a world cultural heritage, and also a livelihood project for citizens to relax and exercise and tourists to experience Soviet-style life.

　　Along the trail, a physical fitness test and exercise guidance station, a fitness Little Square and a fitness path are set up, so that people born by the water can move according to the water and enjoy being near the water. On the sports culture billboards erected at intervals, you can hear Wu Nong’s nursery rhymes with the theme of sports games as long as you scan the code on your mobile phone, so that pedestrians can appreciate the Millennium culture of Wudi.

　　For a long time, the construction of fitness venues in China has lagged behind. Inadequate venue facilities and unreasonable distribution have become a short board that restricts the development of national fitness. However, the practices in Shanghai, Tianjin and Suzhou show that grounded and popular fitness venues can not only be integrated into the blueprint of urban development, but also become a bright color to highlight the cultural features of the city, so that people can enjoy it and make the city beautiful. (Note writers Wang Meng and Wu Junkuan, participating reporters: Xu Jiren, Zhu Yi, Wang Hengzhi, Zhang Zewei, Wang Haoyu, Niu Mengtong, Lin Deren, Zhang Wei and Wang Jiyu)

Can the ＂running＂ of mobile phone manufacturers access AI ＂AI+mobile phone＂ to stimulate the demand for changing machines？

　　With the launch and explosion of AI models such as ChatGPT and Sora, "actively introducing AI to empower products" seems to be the consensus of the mobile phone industry. On the evening of March 18th, Glory released a new AI full-scene strategy in the domestic market, creating a platform-level AI empowerment, a people-centered cross-operating system experience, and a new human-computer interaction based on intention recognition, and launched.Glory to a series of AI smart devices such as MagicBookPro16.

　　International mobile phone giantNot to be outdone. On March 18th, it was revealed that the company was working with Google to build Gemini in the iPhone.The engine is negotiating to support the new features of iPhone software this year.

　　Then, can "AI+ mobile phone" stimulate users to change their machines more? Which mobile phone manufacturers can stand out with "AI+ mobile phones"?

　　Mobile phone manufacturer "AllinAI"

　　In fact, domestic mobile phone manufacturers have laid out AI many years ago. In 2016, Glory first put forward the concept of mobile phone AI, and released the MagicLive intelligent system, which provided the basis for human-computer interaction with intent recognition. In 2022, based on MagicOS7.0, Glory built a platform-level AI to further explore human-computer interaction of intention recognition. This time, the glory released the AI-enabled full-scenario strategy, which more clearly demonstrated its brand-new AI strategic architecture.

　　"Glory creates a platform-level AI, which is the underlying core capability of glory to lead this AI revolution and build a consumer AI experience for the future." Zhao Ming, CEO of Glory Terminal Co., Ltd. said.

　　Not only is glory doing AI, but this year OPPO founder and CEO Chen Mingyong also released an internal letter saying, "2024 isThe first year "; Meizu also officially announced this year to stop the new project of traditional smart phones, "AllinAI".

　　In addition, well-known international mobile phone giants have recently been exposed to abandon their efforts to build cars for ten years, and some employees will be transferred to the AI department. According to Guo Ming, a well-known analyst, Apple’s next-generation iPhone16 is expected to be its first.

　　How do mobile phone manufacturers integrate AI into smart terminals? It is understood that the glory AI strategy divides the intelligent terminal AI into four layers, that is, the first layer uses AI to enable cross-system integration, allowing different operating systems to make decisions through AI, and realize seamless connection and data sharing between mobile phones, tablets, PCs and other devices; The second layer reconstructs the operating system with AI, and recognizes the new way of human-computer interaction based on intention, so that the more the mobile phone is used, the better it is used. The third layer is the application of AI on the end side, such as matting, photo rendering, summarizing documents, etc. The fourth layer is the end cloud collaboration of AI, which enables the application of AI big model to be presented.

　　Ma Jihua, founder of Darui Consulting, toldThe Daily reporter said that AI is still in the development stage on the mobile phone side, and there is no particularly clear function. Therefore, major mobile phone manufacturers prefer to put AI into the entire ecosystem, which can enhance the capabilities of the entire ecosystem, including mobile phones, tablets, notebooks, TVs, cars,Wait, integrate it through AI, which will have more room for development in the future.

　　The mobile phone market may be shuffled.

　　As the breakthrough of mobile phone technology is getting smaller and smaller, the frequency of consumers changing phones is getting lower and lower. According to the research institute TechInsights, the global smartphone replacement cycle will be extended to a record high of 51 months in 2023, which proves that many users are using the models four years ago and are unwilling to replace them.

　　Ma Jihua said that smart phones are becoming more and more expensive, and the price has prevented many consumers from changing their phones. Secondly, the current mobile phone products have no attractive functional innovations, and the technological improvement is small, which is not much different from the old mobile phones of users.

　　"The limit of Moore’s Law leads to the limited improvement of hardware performance, and the slow development of software also leads to the redundancy of hardware performance. Simply understand that mobile phones five or even ten years ago can still run most applications, which is why users are not enthusiastic about changing machines. " Pan Helin, a member of the Information and Communication Economy Expert Committee of the Ministry of Industry and Information Technology, told the Daily reporter.

　　The emergence of AI big model has brought the dawn of promoting machine change for the mobile phone market. Pan and Lin frankly said that the combination of AI and mobile phones, if AI is powerful, will stimulate consumers’ enthusiasm for changing machines, because AI needs hardware performance, and too old mobile phones run AI with insufficient performance. Of course, the premise is that AI is powerful enough to meet the standards of general AI, at least to replace ChatGPT.

　　According to the research report released, on the whole,The fundamentals of the industry are gradually improving, and the AI ? ? big model continues to upgrade and empower, optimistic about the replacement demand driven by AI.

　　In fact, it is eroding the market share of traditional smartphones. The industry’s first "White Paper on AI Mobile Phone" released by OPPO and IDC shows that in 2024, the global new generation of AI mobile phone shipments will reach 170 million units, accounting for about 15% of the total smartphone shipments. Among them, in China market, it is estimated that the shipment of new generation AI mobile phones will reach 37 million units in 2024 and 150 million units in 2027, and the market share of new generation AI mobile phones will exceed 50%.

　　With the gradual increase in the share of AI mobile phones, the mobile phone industry may face reshuffle. Pan Helin said that mobile phone manufacturers with three basic advantages of algorithm, computing power and data and an AI ecosystem with a large number of users will get better development. In addition, what the market needs is a powerful general AI.It is not the weak AI of small and medium-sized models. It is expected that one or two of the current head manufacturers will remain as the leader of the AI ? ? ecosystem.

Survival status of automobile dealers： survive in extrusion, move forward in negative pressure ｜ Titanium garage

Image source: vision china

"In the past two years, Yongao has taken over several new energy brands (Wenjie, Ai ‘an, etc.) to prepare for the resurrection, and the result is still poor." An industry insider lamented.

Automobile dealer groups in Dongguan, Zhongshan, Huizhou, Zhuhai and other cities, with nearly 80 4S stores, fell into a situation of no solution for a time. Now the cars were seized by banks, the delivery was fruitless, and the employees’ wages were not paid back. After the storm in Yongao, they left a chicken feather all over the place.

With the fermentation of Yong ‘ao Thunderstorm, the survival dilemma of traditional car dealers has been put on the table again. Yongao is not a case, but a microcosm of the real living conditions of traditional car dealers. But at the same time, we also see that in this century-old wave of automobile revolution, automobile dealers are also accelerating their transformation.

With the continuous improvement of the penetration rate of new energy vehicles, the automobile sales model is also undergoing drastic changes, and the traditional dealer model is constantly being subverted.

China automobile dealers association once released a report that 2362 4S stores withdrew from the Internet in 2020, nearly 1400 in 2021 and 1757 in 2022.

Similarly, according to the statistics of the Federation, in 2022, 40% of automobile dealers closed down, and about 11 4S shops closed down every day. At that time, more than half of automobile 4S shops were at a loss.

In 2023, according to incomplete statistics, about 1,500 ~ 2,000 automobile dealers in China quit the network, among which there are many large and medium-sized dealer groups.

In February 2023, Zhejiang Zhongtong Holding Group, the largest automobile distribution group in Taizhou, Zhejiang Province, suddenly closed its doors and ran away due to financial problems. The 19 4S stores under Zhongtong Group have all been closed, and a large number of employees have not been paid.

In April of the same year, the stores of Chongqing Longhua Industrial Group, a veteran 4S group that has been operating for nearly 30 years, closed down or transferred, and its Longao Automobile Sales and Service Co., Ltd. was planned to be acquired by Dachanghang Automobile Holding Group Co., Ltd.

Similar cases of bankruptcy, lightning storm and road running are still happening. The lightning storm of Guangdong Yongao Group is not an accidental event, but a reflection of the realistic dilemma faced by the entire automobile dealer system.

According to china automobile dealers association’s "Investigation Report on the Living Conditions of National Automobile Dealers in the First Half of 2023", in the first half of 2023, less than 1/4 of the automobile dealers achieved the semi-annual sales target, and more than 55% of the dealers judged the profitability as a loss.

Even the head dealer group cannot escape from it. According to Zhongsheng Group,Yongda automobile、Guang hui Bao Xin、Zhengtong automobile、Harmonious automobileJudging from the financial report data of listed companies in the first half of 2023, compared with the data of the first half of 2022, the gross profit margin of these dealers all declined and their profitability declined.

"Even if the head dealer, the monthly salary will be discounted. For example, if you sell a commission of 20,000 yuan, it will be good to get 15,000 yuan." A frontline salesperson spoke to the titanium media App.

This is still the case for head dealers, not to mention small and medium-sized dealers. "We haven’t paid for half a year." The sales consultant of Guangzhou Suitian Automobile Sales Co., Ltd. (Guangqi Honda 4S shop) said. In April last year, this dealer was also complained that the boss ran away because of financial difficulties.

Front-end operations encountered obstacles, and the capital market began to respond. Last year, the huge group of auto dealers, the first IPO in China, embarked on the road of delisting. You know, at its peak, its revenue in Ceng Chao was 70 billion, there were nearly 100 cooperative automobile brands and more than 1,400 outlets of its 4S stores.

It is not difficult to see from the financial report data of the huge group that this once brilliant dealer is also facing greater operational and financial pressure. In 2020 -2022, the net profit of returning to the mother was 580 million yuan, 902 million yuan and-1.441 billion yuan respectively.

In addition, listed auto dealer enterprises include Zhengtong, Xinfengtai,Harmonious automobileCentury United stock has been lower than 1 yuan for many days, which shows the attitude of the capital market.

Although the Yong ‘ao-style thunderstorm has the factors of poor individual management, with the disappearance of one 4S shop after another, it is actually a series of chain reactions brought about by the transformation and development of the entire automobile industry.

In 2013,TeslaEnter the China market with the direct operation mode, and quickly open the brand recognition by opening a direct operation store in the city shopping center. Compared with the traditional dealer model, the direct sales model is more transparent and open, and has stronger control over offline channels, which can realize unified price control, avoid mutual internal friction among dealers in the past, and damage brand pricing and image.

TeslaAfter the opening of the road, domestic brands of new forces in car-making followed suit, and the direct sales model was regarded as the main trend of new energy vehicle distribution. Some new brands of traditional car companies also began to open direct sales stores or brand stores in Shangchao.

The blossoming of direct sales model has impacted the traditional dealer model, and dealers and car companies have changed from partners to competitors. This role change has undoubtedly increased the sales pressure of dealers.

"The sales of direct sales outlets don’t care how much the company loses, thinking of ways to give extra discounts to promote orders, but dealers have to control costs and can’t stand it." An industry salesperson told the titanium media App.

At the same time, most dealer channels are fuel vehicles, but in recent years, the rapid penetration of the market share of new energy vehicles has hindered the sales of fuel vehicles, and under multiple pressures such as frequent price wars, it has accelerated the collapse of traditional car dealers.

The terminal transaction price continues to drop, and the result of price-for-volume exchange is that the increment does not increase profits, but most of the increment is new energy vehicles, and the sales of traditional fuel vehicles continue to decline. "Fuel vehicles are basically losing money. By the end of the year, manufacturers will make rebates and meet the standards and barely survive." An industry insider bluntly said.

The price war has not stopped. On January 1, 2024,TeslaOnce again, the first shot of the price war was fired, and the official announced the preferential policies. Subsequently, other car brands followed closely, or announced the reduction of the price of the model, or introduced limited-time car purchase benefits and subsidies.

In addition to external factors, the survival problems of automobile dealers also have their own reasons, such as the low efficiency of distribution model and the pressure on profits caused by serious inventory squeeze.

Under the distribution mode, car dealers will approve some models from car companies for sale. Whenever the market is under pressure periodically, car companies often "sell" new cars to dealers for their own revenue performance, which is the so-called "pressure inventory". However, car dealers mostly borrow money from banks to pledge their cars. Once the inventory increases and the leverage is unbalanced, car dealers will face a thunderstorm crisis.

According to an industry insider, titanium media App revealed that a car dealer approved a certain model of a traditional car company, and the car of the previous year was still in stock and not sold. Similar situations have occurred from time to time in various dealers.

It can be seen that the survival problem of automobile dealers is not caused by a single factor, but by the joint action of the whole marketing system reform, price war and other factors. It should be pointed out that the painful period of industry transformation is hard to avoid, but it is in every change and under the new market screening mechanism that the industry can finally be rejuvenated.

When God closes this door, he will open another door for you. For car dealers, it is not without new opportunities in the period of industry transformation.

"4S stores have experienced an explosive period and a comfortable period from scratch in China, and now they are caught in an’ economic crisis’ in a sense. The way to solve the crisis is to adjust the structure and change the way." Yang Xiaoyong, chairman of Lanchi Dealer Group, pointed out.

Shen Jinjun, president of china automobile dealers association, also pointed out that,Automobile dealers are going through a painful period of deep adjustment, which should be optimized from two dimensions: brand structure and regional structure.

"Dealers should make full use of policy dividends and fully promote the development of used cars; It is necessary to fully embrace new energy and change with the trend to create a new model of new energy vehicle sales service; It is necessary to hold the digital "bull nose", realize lean operation and promote the growth of user value; To be driven by the new retail of automobilesOnline and offlineDeep integration. "Shen Jinjun put forward.

According to titanium media App, in order to alleviate the revenue dilemma, some dealers have set their sights on the export business of used cars and automobiles. A car dealer employee told Titanium Media App, "Dealers have started to make used cars now. If new cars don’t make money, they rely on used cars and after-sales to support the facade. Now, the sales of oil cars have a high proportion of used car performance appraisal."

In terms of automobile export, it ranked 29 th in the list of top 100 automobile dealer groups in 2023.Harmonious automobileIt is already on the way to the sea. After undertaking the business of Guangzhou Automobile’s Ai ‘an last year, it jointly opened the Ai ‘an automobile distribution network in Thailand in January this year.Zhongda productsZhejiang Zhongda Yuantong International Trading Co., Ltd., a subsidiary of Yuantong Industrial Group Co., Ltd., isChangan automobileInternational companies joined hands to go to sea and shipped 800 cars into the Mexican market.

Of course, in the face of the new energy trend, some car dealers have also begun to access new energy brand models.This is a two-way trip between traditional dealers and new forces. Under the mode of direct sales for several years, the expansion of sales scale has also brought heavier financial pressure.

If the average cost of a direct store is about 4 million yuan per year, if a brand of new power wants to cover 200 major cities in China, it will cost 1.6 billion yuan a year, which is only the level of one store in a city. In this case, the dealer channel is obviously more cost-effective because it does not need too much capital investment in the early stage.

In order to expand sales contacts and reduce the pressure of direct sales, new force car companies have also begun to actively contact dealers.

Last March,XPENG MotorsTake the lead in "moving the knife" on the sales system, merge the auto trade team of the direct sales system and the user development center team of the dealer system, and implement unified management. In September, a channel reform plan named "Jupiter Plan" was announced, and a meeting of distributors was held.

Image source: He XiaopengWeibo

It is reported that in the first three quarters of last year, nearly 100 stores with low sales capacity were eliminated, including direct stores and authorized stores. It is said that the implementation of "Jupiter Plan" aims to gradually replace the previous direct sales model with the dealer model, so as to reduce operating costs. However, judging from a series of measures taken by Tucki last year, it has basically formed a "direct sales+agency authorization" system, and reached cooperation with ten domestic dealer groups such as Yongda and Guanghui.

exceptXPENG MotorsIn addition, some other new energy automobile companies are also reducing the number of direct-operated stores and expanding the scale of agent dealers. For example, Krypton has also carried out channel adjustment, increasing the proportion of authorized dealer stores (comprehensive 4S stores that provide one-stop service experiences such as experience, sales, delivery and after-sales).

According to the new sales channel plan of Kyoko in 2024, it is planned to build at least 500 stores, including nearly 200 new stores, and the proportion of "Kyoko" in new stores is about 50%. It is reported that some dealers of Geely’s Link have reached cooperation with Krypton.

Besides,WeilaiIt also prepares for the opening dealer model of its sub-brand code-named Alps. According to external sources,WeilaiIt is planned that the after-sales service and delivery center of Alps will be undertaken by a nationwide dealer group, while Shangchao Store will still adopt the direct mode.

For a Xiaomi car that has just entered the market with one foot, its new retail model is also a combination of direct sales and dealers. At the end of 2023, 14 dealers announced their intention to cooperate with Xiaomi Automobile, including national dealer groups such as Hengxin Automobile, Sichuan Ganghong, Jianguo Automobile and Yuantong Automobile.

Compared with the traditional cooperation mode between car companies and dealers,XPENG MotorsThe dealers of Guangzhou Automobile Ai ‘an don’t have to bear a lot of capital and vehicle inventory pressure as in the traditional distribution mode, but only bear the daily operating costs and don’t undertake the procurement tasks stipulated by the manufacturers. But even so, it is not a good business for dealers to undertake new energy brands.

"A (new energy) car dealer only earns thousands of dollars, and the manufacturer’s rebate requirements are not so simple to get." The sales of a dealer system are blunt to the titanium media App. It said that the homogenization of products is serious now, and it is the time to fight for marketing and channels. It is not easy to sell products and meet the rebate requirements.

However, it can be seen that under the background that the sales of fuel vehicles are blocked and the price war forces the channel competition to intensify,Automobile dealers have begun to take targeted measures, or strengthen after-sales, or add second-hand cars and new energy vehicles, or open stores in overseas markets. Even though some dealers are unable to withstand the operational pressure and disappear in the wave of transformation, there are also players who rely on transformation to stay at the table.

car dealerZhongsheng holdingIn the 2023 semi-annual report, it was mentioned: "The electrification competition in China automobile market has just begun, and it is more likely to be a marathon than a sprint competition."

This auto industry knockout not only happened between car companies, but also staged in dealer channels.

(This article is the first titanium media App, written by Xiao Man, edited by Sharla Cheung)

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Carry forward and inherit the brewing skills of Guizhou tea, and the sense of non-legacy cultural acceptance ceremony is full.

On the afternoon of January 7th, a special ceremony was held in Guiyang. With the witness of nearly 200 tea experts and scholars, Shi Hai, a representative inheritor of the intangible cultural heritage of Guizhou tea brewing technology, brought 10 young tea makers from Jiangsu, Fujian, Chongqing, Guangdong and the province under his command to inherit Guizhou tea culture and boost Guizhou tea industry in the way of China traditional apprentices.

According to reports, Shi Hai is a national first-class appraiser (tea appraisal and tea art), a gold medal winner of the first professional skill competition of tea appraisers in Guizhou Province, a winner of the "Wu Juenong Contribution Award" for China tea, an editorial board member of "China Tea Complete Book", the secretary general of the Guizhou Secretariat of the National Teahouse Office, and a visiting professor at Guizhou University of Technology. He studied under Mou Xiaohu, the son of Mou Yingshu, a leading figure in Guizhou tea industry, and a non-genetic inheritor of provincial traditional handmade tea, and has been committed to making tea in Guizhou. He is an ambassador for the promotion of Guizhou tea series such as Pu ‘anhong, Duyun Maojian, Waterfall Mao Feng and Guqing. In the past 10 years, he has not only promoted Guizhou tea to the inside and outside of the Great Wall, but also used his unique brewing techniques to make Guizhou tea sweet, mellow and fragrant, which has intoxicated many foreigners in Japan, South Korea, Europe, America and Southeast Asia.

"Guizhou tea culture needs to be promoted from generation to generation, tea-making skills need to be passed down from generation to generation, and Guizhou tea brands need to be promoted by Qi Xin." At the ceremony, Zhu Jun, a famous rural craftsman in Guizhou province and deputy secretary-general of Guizhou Secretariat of National Star Teahouse, Wu Guangwen, inheritor of Duyun Maojian tea making skills and deputy secretary-general of Qiannan Tea Association, Wei Rongquan, reviewer of National Star Teahouse, vice president of Duyun Maojian Tea Industry Development Chamber of Commerce and expert in rural tea making, Zhou Xiaoxiao, a national first-class tea technician and top ten innovative talents in Guizhou tea industry, and Liao Juan, a senior tea artist and teahouse manager, Lin Liping, the head of Lingfeng Science and Technology Industrial Park in Guizhou, Wu Mei, a senior tea artist, Li Wenting, a senior tea critic and intermediate tea artist, Liu Ahui, a counselor of Guiyang University Affiliated to the National People’s Congress, and Wan Qin, a researcher of tea culture, and other 10 tea people, in accordance with the traditional etiquette of accepting disciples, in a solemn atmosphere, paid homage to Cha Sheng Lu Yu, read a letter of introduction, the apprentice presented a post to the teacher, the master replied, and the master paid tribute to the teacher.

"Apprenticeship and apprenticeship are the inheritance of traditional culture. As an important part of Chinese excellent traditional culture, tea culture should be carried forward and passed down. In particular, Guizhou, as the province with the largest tea planting area in China, needs cultural empowerment for industrial development." After witnessing Shihai’s apprentice-receiving ceremony, nearly 200 tea experts, scholars and tea people from both inside and outside the province said that after participating in this activity which originated from ancient law and has an innovative atmosphere of the times, they have gained a little more knowledge and understanding about the inheritance of mentoring and enhancing cultural confidence. There are 7 million mu of tea in Guizhou, and more tea people are needed to promote tea culture, join in tea technology and strengthen tea industry.

"Receiving apprentices means a heavier responsibility for inheritance." "Appreciating the teacher also means a heavier responsibility for inheritance." After the apprentice ceremony, Shi Hai and his disciples said that Guizhou tea has great potential and broad space in terms of cultural background, natural environment, climatic conditions, tea-making technology, brewing technology, brand building, marketing promotion, market expansion, chain extension, etc. From now on, it is a brand-new starting point to concentrate on promoting Guizhou tea.

"The spread of tea culture should start with young people and start with students. Our college needs tea culture scholars like Mr. Shi Hai more." At the acceptance ceremony, Shi Hai was also hired as a visiting professor by Guizhou City Vocational College, and Wang Huawei, the dean and doctoral supervisor of the college, issued a letter of appointment.

Qian mingxuan

Editor Hu Jiayi

Wu ruixi in the second instance

Third trial of Hongbin Zhao

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