标签： 杭州夜网论坛

　　From selling spicy kebabs on the street to establishing catering brands, and then building supply chain companies, jian li has stepped into the core area of catering.

　　Jian li’s Xinliangji Company is headquartered in an office building in the Lido business district, and there is also a store near the Zigong salt gang brand "Jinfu Salt Gang" he founded.

　　However, his fate with catering does not stop there.

　　He has been doing catering for nearly 30 years. The founder of Xinliangji, the founder of Jinfu Salt Gang and Xinladao is his most well-known identity.

　　In 2016, jian li’s Xinladao Group was successfully acquired by a listed company in Hong Kong. Later, he entered the crayfish track and founded Xinliangji. Quanjude, Yunhaiyao and Pizza Hut were all its customers.

　　During the epidemic, Xinliangji’s prefabricated crayfish live broadcast room brought more than 30 million yuan in a single game, which became famous in World War I and entered a broader public vision.

　　Jian li also experienced the great influence of short videos on business. Perhaps it was at this time that he planted the seeds for making videos and becoming a Tik Tok in the future.

　　In April last year, jian li opened an account in Tik Tok and released a short video explaining the catering business. He has two more tags: short video online celebrity and catering entrepreneurial tutor.

　　In the catering circle where the founders are generally low-key, jian li’s high-profile behavior of creating personal IP seems a bit different.

　　Jian li, however, said that he made a short video with great sincerity, but he got positive feedback from many fans, which gave him a brand-new sense of accomplishment different from starting a business.

Shoot video and do IP

　　"Old Restaurant Cannon" Cross-bank as "online celebrity"

　　Facing the camera, when interviewed by Red Meal, jian li’s attitude was very relaxed, and he was already familiar with video shooting.

　　Most of jian li’s short videos focus on catering entrepreneurship, and he defines himself as "a catering entrepreneur still on the road".

△ Image source: "jian li talks about catering" Tik Tok screenshot

　　Unlike in the past, starting a business only for himself, now he hopes to impart his rich experience to more young people.

　　On the one hand, Li Jian has enough ability to do this. He entered the business in 1994 and has been in the catering industry for nearly 30 years. The new spicy road group he founded was acquired by Baifu Holdings in 2018 with a purchase price of 1 billion yuan.

　　On the other hand, the current catering market is continuing to flood into new entrepreneurs. According to enterprise survey data, from January to November this year (the statistical time ended on November 27th), the national catering registered a total of 2.938 million, 406,000 more than the same period last year. Since 2021, the number of new registrations has exceeded 2.6 million every year.

　　In jian li’s view, "catering is the only industry in this era that can accommodate a large number of ordinary people to start businesses." However, there are many entrepreneurs in the catering industry, and there are also many people who have failed. A large number of catering whites need experienced guides.

　　He told the story of his exhortation to a college graduate to open a fast food restaurant. The netizen originally planned to spend 500,000 yuan to open a fast food restaurant of about 100 square meters in Hangzhou.

　　After listening to each other’s ideas, jian li bluntly said, "This is a great challenge for you. First of all, you lack (practical) training, have knowledge but not necessarily have the ability; Second, the investment of 500,000 yuan in Hangzhou is very tight (not enough to spend), and you may be very anxious in the future, but the money is not urgent. " In the end, jian li put forward some suggestions for this netizen.

In addition to entrepreneurial dry goods, he frequently shakes out some golden sentences in the video-

　　"Traffic can only be the icing on the cake for catering, and it is impossible to embroider on a piece of rags" "The future competition of catering will be very difficult, but if you don’t fight, you will die. It is better to leave early than that" "After 15-20 years, half of catering enterprises are high-quality chain brands, and the rest will linger" …

　　Since April last year, jian li’s Tik Tok account has published 336 videos, almost daily, with more than 200,000 fans.

　　The professionalism of short videos has also been improved. From the beginning, jian li took pictures by himself, and now there is a small team of three or five people who are responsible for the planning, shooting, editing and operation of videos.

　　With personalized expression and dry goods export, jian li has gained a group of fans, and iron fans affectionately call him "Teacher jian li" and "Brother Jian".

　　Jian li revealed that he decided to systematize his knowledge and start a class because fans in the background have been asking him about catering entrepreneurship.

　　According to the students’ entrepreneurial stage, there are elementary classes, intermediate classes and disciple classes, and different classes have different frequency. The primary class mainly teaches how to "open a shop from 0 to 1", while the intermediate class thinks about the old catering cannons that have opened several or dozens of stores, while the disciple class selects the best from the students in the intermediate class without charging any fees. Many students in the disciple class call jian li "Master".

△ jian li is giving lectures to the students.

　　In the list of students, there are not only catering white, but also chain catering brand owners who have opened dozens or hundreds of stores, and even a catering big coffee like Guan Yihong, the founder of Jiumaojiu Group.

"When you start a business, it is often unsatisfactory."

　　Jian li’s catering entrepreneurial experience can be described as ups and downs.

　　In 1994, at the age of 20, he began to drift north after graduating from college. At the age of 22, he founded a fast food company with the first bucket of gold earned by selling spicy kebabs on the street. At its peak, the company took over the staff restaurants in 60 office buildings in Beijing, with an annual income of over 300 million yuan-Li Jiancai was 27 years old at this time.

　　This experience, which can be called a model of ordinary people’s "drifting dreams in the north", came to an abrupt end when he was 27 years old. Jian li lost his fortune from over 100 million to over 10 million in debt overnight because he indulged in idleness and neglected his career.

　　Falling into the trough of life, jian li once suffered from depression. However, with the help of his family, he soon ushered in a second entrepreneurial opportunity in his life.

　　Once, he tasted Suobian fish hot pot in Chengdu, which was amazing. At that time, fish hot pot was still a relatively blank track, and jian li thought it would sell well in Beijing.

　　He persuaded Xu Bochun, the owner of this Suobian fish hot pot restaurant, a descendant of Sichuan Zigong Yanbang cuisine, to come to Beijing, and the two of them pooled 2 million yuan to create a fish hot pot brand, Xinladao.

　　At the end of 2004, the first new spicy road store was officially opened in Beijing, and it soon became a success. At its peak, there were nearly 200 stores, 90% of which were directly operated stores, distributed in Beijing, Shanghai, Xi ‘an, Hohhot and other cities.

　　In addition to the new spicy fish hotpot, from 2005 to 2016, jian li also founded several catering brands such as Jinfu Yanbang, Spicy Daotu and Tan Lao Xu.

Jinfu Yanbang Wangjing Lidu Store △ Image source: Red Meal Network

　　In 2016, Xinladao has grown into a catering group with an annual income exceeding 500 million yuan. In the same year, Baifu Holdings intends to spend 1 billion yuan to acquire Xinladao Group.

　　It is puzzling that jian li chose to quit the company that has been in business for 12 years.

　　Jian li said that on the one hand, the new spicy road was lucky to meet a good buyer, and it was safe to give the new spicy road to Baifu Holdings.

　　On the other hand, he has made up his mind to invest in the hot crayfish market at that time, hoping to spare more energy.

　　In 2016, the crayfish market exceeded 100 billion, and the number of crayfish restaurants in Hubei Province alone exceeded 15,000.

　　More and more entrepreneurs are also flocking to the crayfish track. "So many crayfish owners always need someone to help them solve the problems of product development, processing and distribution. I hope to make the operation of these catering owners easier." In 2015, jian li bought a crayfish processing factory in Hubei and started his third venture.

　　At the beginning of 2016, he began to build a catering supply chain company, Xinliangji, which integrates farming, processing and transportation, and soon got external investment. "After selling the new spicy road, the money I got was also invested in Xinliangji."

Xinliangji Company△ Image Source: Red Meal Network

　　2017 and 2018 are the highlights of Xinliangji, which has received tens of millions and hundreds of millions of yuan in financing and become the darling of capital.

　　However, after several years of continuous popularity, the market has obviously cooled down, and the crayfish business is not good.

　　"The crayfish business has actually been frustrated since 2019." Jian li told Hongcan. com.

　　During the epidemic period, Xinliangji successfully cooperated with Hubei crayfish group to reorganize, and the advantages of upstream industry became more obvious, and it also received strong policy support.

　　Jian li is very emotional about this. "In the past three years, the development of Xinliangji has been a process of continuous blood loss and continuous blood return."

　　Back to the present, the pressure has not completely disappeared. jian li hopes to find explosive products other than crayfish, and tries to replicate the "crayfish+prepared dishes" model on single products such as pickled fish and hairy crabs.

　　However, the success of this model remains to be further verified by the market.

　　Jian li is more optimistic. In his view, "When starting a business, things are often unsatisfactory. Entrepreneurs should always think about the remaining one or two. If they lose, they will lose. As long as they don’t quit, they won’t fail."

"I want to be an active promoter of Chinese food industrialization"

　　Jian li is facing more controversy, from crayfish cutting into the whole pre-cooked food track.

　　Since September this year, "prefabricated dishes enter the campus" has pushed prefabricated dishes to the forefront, and a number of catering enterprises have also become the target of public criticism.

　　In such a public opinion environment, jian li is quite "courageous" and has made no secret of his attitude-supporting prepared dishes.

　　He called himself "an active promoter of Chinese food industrialization".

　　"The essence of all competition is efficiency competition." Jian li believes that for chain catering brands, efficiency is an unavoidable topic if they want to enhance the chain scale, and products, processes and services need to be standardized. Among them, product standardization requires the use of prefabricated dishes.

　　Li Jian once offered a reward of 1 million in a circle of friends, looking for chain restaurants with more than 50 stores and never used prefabricated dishes.

Screenshot of jian li friends circle

　　"I haven’t found it so far." Jian li told Red Meal.

　　In his view, everyone’s opposition to prefabricated dishes is, to some extent, too "obsessed with each other."

　　"Cut clean vegetables in advance, pickled chicken leg is not a prefabricated dish? Large hotels and chain restaurants don’t need pickled chicken legs. How inefficient is it to buy live chickens every day and kill them now? Clean vegetables and pickled chicken legs are actually’ pre-prepared ingredients’. From this perspective, there is nothing wrong with using pre-prepared dishes in restaurants. In essence, prefabricated dishes are a means to help restaurants improve efficiency, not a new invention. "

　　In 2019, Xinliangji recruited partners for the whole country, launched county partners, and laid out overseas agents.

　　At present, Xinliangji’s dealer system and explosive ingredients experience store have covered the county level.

　　Although the explosive experience store uses the franchise mode, it does not charge the franchise fee, and is essentially a product store.

　　He plans to open more stores, hoping that every county will have a "Xinliangji Experience Store" in the future.

　　In jian li’s view, the key to the acceptance of prepared dishes by the market is to solve the problem of product "experience".

　　"When consumers experience high-quality prepared dishes, they are likely to be reluctant to do it themselves. Take crayfish as an example. If prefabricated crayfish can be better, safer, cheaper and convenient to buy, why should consumers spend three times more money than prefabricated crayfish just because of’ existing system’? " Jian li asks.

　　The interview is drawing to a close. mr. six, who has been attached to catering for nearly 30 years and founded many brands, still positions himself as a catering entrepreneur. As for the future, jian li hopes to add the word "success" before this positioning.

Author: "Red Coffee" column group

Note: This article belongs to the catering industry information published by Yangguang. com. The content of this article does not represent the views of this website, and is for reference only.

　

　

1905 movie network news Two years ago, a spy film that didn’t take the usual path exploded like fireworks, grabbing 400 million dollars at the box office around the world, and also gained excellent box office and reputation at home, winning many fans. On October 20 th, the sequel to the return of all employees will meet with you again.

　

　

In the second part, besides watching "Dan Zi" and the Swedish princess continue to flirt, and many Hollywood superstars such as Julianne Moore, halle berry, channing tatum, pedro pascal and Jeff Bridges are playing with each other, the most anticipated thing is how our "face uncle" colin firth can "come back to life" and regain his former glory.

　

　

In the last film, Harry went to the church in Kentucky to chase the villain Valentine, and he fell into the trap of the other side. His brain waves were controlled by the SIM card of his mobile phone, and he came to a "church with a hundred people beheaded". Harry, who walked out of the church, was shot in the head by Valentine, who supposedly died. Uncle Ke Lian, as the spiritual mentor of the balls and the soul core of Kingsman, accepted the lunch so easily before the climax war was unveiled, which really made thousands of fans accept incompetence.

　

In addition to the Kingsman series,directorMatthew VaughnThe masterpiece is also with "X-Men: First Class》

　

Don’t worry about sending blades to the director and screenwriter. Matthew Vaughn, the original director with a clear mind, had already planned it. As early as April 2015, he said that if he continued to make a sequel, he could bring Uncle Face back to life. So, after the sequel was put on the agenda, the writers worked together and racked their brains to plan to arrange twin brothers for Harry, or to save Harry by flashback. However, all these plans were rejected by the director, and Uncle Face’s resurrection was once deadlocked, and even the news that he would not join the second film came out.

　

Halle BerryandChanning TatumAs Statesman, he is the savior of Uncle Face.

　

In the end, how did Uncle Face come back to life? There is a slight spoiler here. Kingsman’s cousin in America — — The spy organization Statesman has invented a new technology, which is simply a headshot buster. After Uncle Face was shot in the head at the church gate, Statesman, who was also in Kentucky, arrived immediately, bandaged his wound with alpha glue, and then repaired his brain nerve with nano-repair technology. However, there is a small bug in this technology, that is, the injured person will lose part of his memory after rehabilitation until his brain is stimulated.

　

Uncle Face became Cyclops after his resurrection.

　

What, you think it’s ridiculous? Reminiscent of the first SIM card of Valentine’s mobile phone to control the human brain, and then to the second "Half-step Epilepsy with a Smile" by the Devil Bobby, Uncle Face’s method of coming back from the dead is still in line with the film style, and in order to make this black technology not particularly abrupt, it is also used once on another important character in the film, which strengthens the rationality and practicability of this technology.

　

Julianne Moore plays a new generation of villain Boss.

　

It is said that the protagonists in film and television works wear their own "protagonist aura", just like Xiaoqiang who can’t be killed. No matter the sword, halberd, axe, hook and fork, arsenic, crane top red and dichlorvos, they can’t hurt them. However, some writers who shake their hands like to kill the protagonists and bring them back to life when the audience is tortured.

　

This kind of situation is more common in series movies and TV series, because in a two-hour movie, the protagonist is brought to death. If it is an infinite loop movie like this, it makes sense, but if the actor and Optimus Prime are allowed to cheat death again and again like at the end, the screenwriter will not only be laughed at for worrying IQ, but also be greeted by all relatives.

　

Almost ended this series of transformers 3.

　

There are four reasons why series of movies and TV series like to kill the protagonist: restarting, changing roles, upgrading and setting suspense.

　

First, restart

　

"Restart" means that the director originally wanted to end a series and wrote the protagonist to death. Unexpectedly, the audience reacted too strongly and were unwilling to accept this ending, or the project needed to be restarted for commercial reasons, so we need to find a way to write the protagonist again.

　

Arthur Conan Doyle

　

One of the most typical representatives is Sir Arthur Conan Doyle’s famous The Last Case. Conan Doyle is a doctor, and writing is only his sideline, so when he wrote to his mother, he complained, "I’m thinking of killing Holmes …" … Kill him, and it’s over. He takes up too much of my time. " Thus, in The Last Case, published in December 1893, Sherlock Holmes and his sworn enemy Professor moriarty fell off the Lessing Bach Waterfall, and the story of Sherlock Holmes came to an end. However, I didn’t expect this ending to cause serious dissatisfaction among the fans. They even went to Jazz’s house to smash the glass. So at the strong request of the fans, Holmes came back to life in the Empty House.

　

　

Similarly, it opened the door to American dramas for countless mainland audiences. After entering the third and fourth seasons, the story of this post-80 s masterpiece was weak and the ratings continued to be poor. Fox finally decided to stop making it. So the screenwriter wrote "Mi Shuai" at the end of the fourth season. Mike sacrificed himself to help Sarah escape from prison. What a touching ending. However, eight years later, the "Prison Break Brothers" — — Wentworth Miller and Dominic Poucel decided to restart the series, which of course required Mike to come back to life.

Second, change the angle

　

As for the "angle-changing" type of resurrection, it is even more interesting. Among them, Doctor Who, a long-lived science fiction drama in Britain, holds the Guinness World Record for the longest science fiction TV series, and its status in Britain is equivalent to that in the United States. Tell the story of the immortal alien Doctor sitting in a telephone booth-shaped time machine, shuttling between ancient times and the future. However, this series has a very wonderful setting, that is, every time I prepare to change the starring role, I will write Doctor to death first, and then he will come back to life with a new appearance, new clothes and even new personality, which has become the unique skill of this alien. Now Doctor will be updated to the thirteenth term, and the first female Doctor will be welcomed.

　

　

Thirteen actors of Doctor

　

Similarly, there is Prison Break mentioned above. In addition to the male host Mike, the female host Sarah has also experienced the resurrection from the dead. It is said that because the actress sarah wayne callies didn’t cooperate with the crew after she was pregnant, the screenwriter wanted to write her to death and kick her out of the crew. But then the relationship between the two sides eased, so the screenwriter let her go. So offending no one can offend the screenwriter!

　

Third, upgrade

　

There is another type, that is, by faking the death of the character, the all-round upgrade of the character’s ability is realized, just like the phoenix nirvana, so that the character can smoothly transition to the next stage. For example, the death of Shen Xing in the just-concluded annual drama "Full Moon Blossoms That Year". After Zhou Ying was rescued from the prison, Zhao Baishi took her to the grave where Shen Xing moved, saying that he was dead. First hero, as the whole drama, had an unacceptable scribbled ending, so the audience were heartbroken and put forward various ideas of suspended animation. Sure enough, after four episodes, Shen Xing moved back to life, but this time he is no longer a big lover who only thinks about Zhou Ying, Shen Xing moved, but turned into a reformist Kang Zhuowen who is full of family and country’s righteousness and strong political reform.

　

　

A similar situation is also common in Hollywood blockbusters, such as Neo in the movie. Coming back from the dead made him upgrade from a trivial computer hacker to a savior, thus breaking through the ID and ego, meditating to a new realm, and realizing his full potential. It was a bloody resurrection! And Gandalf in the movie, in order to help the justice of Middle-earth, killed all the way back from hell, upgraded from a gray wizard to a blinding white wizard, and his fighting capacity will be off the charts!

　

Fourth, suspense

　

The last kind of resurrection is the most common, mainly at the end of the film through the death of the protagonist to push the narrative to a climax, and then create suspense and gimmicks, causing heated public opinion and media attention, thus providing room for plot turning for subsequent works. This is the case, whether Uncle Face can be resurrected or not and how to resurrect it have become the focus of the sequel film.

　

　

In addition, the middle Groot sacrificed himself at the end of the first film to protect everyone. Fortunately, he was a tree, and he was resurrected when he inserted a branch. The newborn little Groot also became a cute actor in the second film. I don’t know if in the future third film, director james gunn will revive the courage that was lost in the second film. And finally, Elizabeth from ruin, let Captain Jack and the Norwegian sea monster perish together, and then in the third part, a group of people go to the pirates’ hell "magic prison" to save Captain Jack. These rebirth have brought extraordinary tension to the narrative of the works.

　

Captain jack in the magic prison

　

However, there are still great risks in bringing the protagonist back to life, because the audience will have a lot of speculations and ideas about the method of rebirth. If the screenwriter’s handling method is not clever enough, the final effect is often counterproductive. For example, in the famous English drama "Detective Charlotte", everyone knows that Charlotte faked her death and will definitely survive. Therefore, many fans have designed various possibilities according to the scene of Charlotte jumping off a building at the end of the second part, each with a clear head. As a result, the screenwriter filmed the three most respected assumptions when the answer was announced in the third season. However, after two years of long waiting, the audience can no longer be satisfied with these common assumptions, and they all say that the level of screenwriters is so much, and they feel as if they have been fooled.

　

　

A very similar scene also appeared in the popular American TV series. After Ji Xue died in the fifth season, the whole crew strictly said that she would not be resurrected, and actor kit harington also said that she would only appear as a dead body in the next season. However, as soon as the sixth season was launched, Jiong Xue really came back to life, and the methods and reasons were exactly the same as those speculated by netizens, and there was nothing new at all. As a result, Harrington had to release an apology video, apologizing for "cheating" the fans in the past year.

　

　

Therefore, the fatal blow of bringing the protagonist back to life still needs to be used with caution. If it is not used properly, it will not only fail to gain box office and ratings, but will arouse fans’ resentment and consume their enthusiasm for the work.

　

The configuration performance of is a point that consumers pay more attention to. Let’s take you to appreciate its style.

Let’s take a look at the appearance of Buick GL8 first. The front face of Buick GL8 looks clean and refreshing as a whole, and it is very recognizable with multi-frame grille. Coupled with the angular headlights, the overall look has a certain sense of hierarchy. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 5219MM*1878MM*1807MM, and the car adopts unique lines, which gives people a very elegant feeling. With large-sized thick-walled tires, the shape is eye-catching. In the rear part, the tail line of Buick GL8 is clean and fresh, the taillight style is relatively young and fashionable, and the exhaust pipe uses a hidden design, which is relatively simple in general.

Coming into the car, the interior of Buick GL8 looks very domineering and stylish, and the visual effect is good. The steering wheel of the car is very in line with the interior style, made of genuine leather, and has a full and delicate grip. From the central control point of view, the design of the center console is reasonable, which makes the interior design quite layered and conforms to the mainstream aesthetics. The interior feels good. Let’s take a look at the dashboard and seats. The car is equipped with a sharp dashboard, which looks very simple and fashionable. The car uses leather seats, equipped with functions such as electric adjustment of auxiliary seats, electric adjustment of seats, and seat proportion tilting, which improves the riding experience of drivers and passengers.

Buick GL8 is equipped with car networking, remote control key, Bluetooth key, rear wiper, interior atmosphere light, engine start and stop, etc., which is worthy of praise.

What’s your main impression of this car after reading the whole article? This class of cars is usually the first choice for most people. First of all, the price is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with.

Nowadays, many consumers don’t pay much attention to the cost of car use, but they are more concerned about whether a car can meet the individual needs. What we said today. Next, let’s see if its highlights can attract you with Xiaobian.

First of all, from the appearance, the front face of Chuanqi E8 adopts a very fashionable design and looks very sporty. Coupled with the headlights, it has improved a certain level. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4920 mm * 1900 mm * 1760 mm. The car adopts domineering lines, and the side circumference gives people a very young and fashionable feeling. With large-sized thick-walled tires, the overall visual effect is very simple and generous. In the design of the rear end, the rear end looks very round, and the taillights present a simple design style, and the shape is relatively stable.

Sitting in the car, the interior looks very tough and easy to impress the hearts of young consumers. The steering wheel of the car is very cute and made of leather, and everything looks very simple. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and looks very young. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable and eye-catching. The car uses leather seats, which are wrapped in place and have good support and comfort.

Chuanqi E8 trunk space performance is quite satisfactory. If you need to install some large objects, the rear seats also support proportional reclining, which is enough for home use. In addition, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

After reading this car, I believe you have a general understanding. Such a car with the right price can meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the price is good.