9 am! AFC executives announced great good news: Congratulations to China Football, and the fans cheered in unison.

Just like a model in heaven, it is really a good example in the world, this creator, positive energy! Welcome everyone to pay attention, like, comment, forward and collect, thank you!


China football ushered in the dawn of revitalization. On the morning of October 31, Beijing time, China football ushered in exciting news. The latest report of the Asian Football Federation (AFC) shows that in a positive meeting with China Football Association President Song Kai in Doha, AFC President Salman promised to support the revival of football in China. This commitment quickly triggered a heated discussion and concern among the fans.

During the meeting, Salman took note of the statement made by Song Kai at the China Football Association Congress, and he emphasized his firm determination to reform and promote the development of football. AFC President reiterated that AFC will fully cooperate with China Football Association and make joint efforts to realize the revival of football in China. This statement is a powerful positive energy for China football.

Over the years, the level of football in China has been widely concerned and criticized, especially the performance of the national team in important competitions often disappoints fans. Nowadays, the top management of AFC has clearly indicated that it will support China football, which is undoubtedly a shot in the arm for domestic football and a great affirmation and encouragement for China football.

The fans responded enthusiastically to this news, and they held great hopes for the support of AFC, believing that this would bring new development opportunities for China football. Everyone is expecting that, with the help of FIFA, the China team can achieve better results in future competitions and present a more professional competitive level.

In addition, this incident has also aroused widespread concern from all walks of life. All major media and football critics believe that the support of AFC may become a turning point in the development of football in China, which indicates that football in China is expected to achieve a real rise.

To sum up, Salman’s statement marks a new milestone for China football. With the support of AFC, the future development of football in China is full of possibilities and hopes. We also hope that the football community in China can seize this opportunity, make continuous efforts, enhance international competitiveness, and finally win honor for the country.





This article is really exciting. AFC President Salman’s positive attitude has ushered in the dawn for China football, and this kind of high-level support is undoubtedly a spur, which can stimulate the confidence and fighting spirit of the football community in China. This also caused me to think about the influence of football at the national level. Football is not only a sport, but also a reflection of the national image, so the prosperity of football also affects the face and dignity of the country.



The article mentions the enthusiastic response of fans to the support of AFC, which reflects the love and expectation of fans for national football. This reminds me of the cohesion and influence of football on society. Football is a global sport, and the fan culture is a bond that connects people closely. The revival of football in China is not only the team’s own business, but also the expectation of thousands of fans in Qian Qian. This also inspired me to think about how sports can play a wider role in society and promote social unity and development.



Furthermore, the article mentioned that the support of AFC may be a turning point in the development of football in China, which led me to think about sports and international cooperation. Sports is an international language, and communication between countries can be smoother through sports exchanges. As one of the most popular sports in the world, football can provide an opportunity for friendly exchanges between countries. Therefore, the support of China football on the international stage is also a powerful manifestation of international sports cooperation.



Finally, the article emphasizes that China football should seize this opportunity and constantly strive to enhance its international competitiveness. This reminds me that success in any field requires unremitting efforts and strength improvement. Football is no exception. To stand out on the international stage, we need the professional quality of players, the level of coaching team and the improvement of infrastructure. This is also a process in which a country needs all-round efforts to develop its football career.



Generally speaking, the news that China’s football is rejuvenating is not only a great benefit to the sports world, but also an improvement to the national image and social cohesion. I hope that with the support of AFC, China football can live up to expectations and achieve a real rise.



Generally speaking, the news that China’s football is rejuvenating is not only a great benefit to the sports world, but also an improvement to the national image and social cohesion. I hope that with the support of AFC, China football can live up to expectations and achieve a real rise.



Generally speaking, the news that China’s football is rejuvenating is not only a great benefit to the sports world, but also an improvement to the national image and social cohesion. I hope that with the support of AFC, China football can live up to expectations and achieve a real rise.


A comprehensive distinction between "culture" and "civilization"

Authors: Wang Ruliang, Hou Chuanwen (School of History, Nanjing University, College of Literature, Qingdao University)

Culture and civilization are two important categories in the field of humanities and social sciences, and they are also a pair of terms with similarities, differences and complex relationships. There have always been different views on the connotation and extension of the two and the relationship between them, or different perspectives, or positions first, and no relatively consistent and clear understanding has been formed. The author tries to distinguish it from a comprehensive perspective.

Definition: broad sense and narrow sense

From the perspective of etymology, the original meaning of "culture" is cultivation and farming. Compared with nature, everything created by human processing belongs to culture. Therefore, one of the most extensive definitions of culture is "culture is humanization", which means all human activities and their achievements. Taylor, a British cultural anthropologist, put forward in his book Primitive Culture that "culture or civilization, in its broad ethnological sense, is a complex whole including knowledge, faith, art, morality, law, customs and the abilities and habits acquired by anyone as a member of society". He regards culture and civilization as synonyms and refers to them as the overall achievement of human activities.

Culture in a broad sense can be divided into material, system, custom, spirit and other levels: material culture refers to the results created by manual labor; Institutional culture, including macro-level laws and regulations, administrative system and micro-level rules and regulations; Custom culture refers to customs, traditions and practices that have been established and passed down from generation to generation; Spiritual culture refers to the achievements of human spiritual activities with literature, history, philosophy, ethics, religion and aesthetics as the main connotations. Culture in a narrow sense mainly refers to human spiritual activities and their achievements, which is the fourth level in the above broad understanding. Marxism holds that "a certain culture is the ideological reflection of politics and economy in a certain society", and regards culture as a certain ideological form, that is, it belongs to a narrow understanding.

The word "civilization" originated from the ancient Latin civis and civilis, its original meaning is urban residents, and it is extended to the citizenship of the Romans, which means that it is superior to the living conditions of foreigners at that time, especially barbarians, so "civilization" is relative to "savage" or "primitive". However, the evolution and use of "civilization" in later generations are far more complicated. Fukuzawa Yukichi, a modern Japanese enlightenment thinker, pointed out: "The meaning of civilization can be interpreted in a broad sense and a narrow sense. In a narrow sense, it is simply to increase the material needs of human beings by manpower or to increase the appearance decoration of food, clothing and shelter. If interpreted in a broad sense, it is not only to pursue the enjoyment of food, clothing and shelter, but also to inspire Xiu De and raise mankind to a noble realm. " That is to say, the narrow sense of civilization is limited to the development in the material field, while the broad sense of civilization includes the development in the material field and the progress in the spiritual field. In his understanding, man is a senior life pursuing meaning, and naturally he should not be satisfied with food and clothing for a while; Civilization is dynamic, and awakening, independence and civilization are the only way for a nation to achieve civilization. In the context of China, the word "civilization" is often understood in its broad sense. For example, the Encyclopedia of China (Philosophical Volume) interprets civilization as the sum of material and spiritual achievements of human beings in transforming the world, and the History of Chinese Civilization edited by Yuan Xingpei also decomposes civilization into three aspects in its general introduction: material civilization, political civilization and spiritual civilization.

Relationship: diachronic and synchronic

From the diachronic point of view, "civilization" is the product of the development of culture to a certain stage, and the two have their own priorities. In a broad sense, culture is humanization. Since people came into being, there has been conscious or unconscious cultural creation, but not since people came into being. In this sense, civilization is a concept that represents the evolution of human history, as opposed to the uncivilized and barbaric cultural state. This can also be derived from the western etymology of the two: the root of culture, whose original meaning is farming, originated from the early agricultural production mode of human beings, and the root of civilization, whose original meaning is urban and civil, originated from the urban life that appeared in the later period of human beings.

The discussion on the symbol of civilization mainly focuses on the following aspects: politically, there are large urban settlements, magnificent public buildings, obvious class division of residents and the formation of a country; Economically, there is a developed social division of labor and commodity exchange, a relatively fixed tax system or a regular tribute system; Ideologically, there are relatively unified religious beliefs of the whole nation, including objects of worship and sacrificial ceremonies; In culture and education, there are the use of words and the development of science and technology, and there are some forms of schools. Only a society with the above symbols and characteristics in culture can be considered as a civilized society. In other words, the formation of a civilized society needs the accumulation and breakthrough of culture and special conditions and opportunities; Civilization is the result of human beings’ transformation of nature, society and themselves to a certain extent, and it is an advanced stage of cultural development.

From a synchronic point of view, there are two main types of understanding of the relationship between them at present. In the first category, the two are regarded as synonyms, which are interlinked and cross-cutting, and can be broadly understood as human activities and their achievements, either undifferentiated or biased. The former is like Taylor’s understanding in Primitive Culture, and the latter is like Qian Mu’s point of view, "Generally civilized culture refers to the life of human groups. Civilization is on the outside, which belongs to the material aspect. Cultural bias is a spiritual aspect. " The second category regards civilization as an aggregate that embodies cultural identity and classifies cultures. Huntington, an American scholar, thinks in The Clash of Civilizations and the Reconstruction of World Order that "a civilization is the most extensive cultural entity … civilization is the highest cultural classification of people and the widest range of people’s cultural identity". This view is more representative in international academic circles, such as The Decline of the West by Bingler, Historical Research by Toynbee, and The Rise of the West-The History of Human Community by McNeill. Huntington took religion as the main symbol to define different civilizations, and divided the world after the Cold War into eight civilizations: Christian civilization, Confucian civilization, Islamic civilization, Japanese civilization, Indian civilization, Orthodox civilization, Latin American civilization and African civilization. This is similar to the four major cultural circles in the world: European and American cultural circles with Christian culture as the main body, East Asian cultural circles with Confucianism, Buddhism and Taoism as the main body, South Asian cultural circles with Hinduism and Buddhism as the main body, and West Asian and North African cultural circles with Islamic culture as the main body. Comparatively speaking, "cultural circle" has been replaced by "civilization" in appellation.The number has expanded from four to many, and the same thing is that religion is the dividing standard.

Application: subjective and objective

Culture and civilization are objective academic terms, which do not reflect specific value judgments. However, in the process of practical application, it is often artificially subjective, and the more representative ones are "culture-centered theory" and "civilization superiority theory".

Cultural-centered theory takes "self" culture as the center, and holds that self-culture’s beliefs, values, lifestyles and behavioral norms are superior to "other" culture. It may be generated and used between different cultural groups, different cultural categories and different cultural regions within the same civilization, and it may also be generated and used between different civilizations. The former is like Huaxia centralism in ancient China, and the latter is like Western centralism in modern times. The theoretical point of the latter is that after the Enlightenment, bourgeois revolution and industrial revolution, western culture is more advanced and developed than the East in politics, economy, science and technology, representing historical progress and inevitability.

In view of all kinds of cultural centralism, in the second half of the 20th century, the debate between cultural universalism and cultural relativism arose all over the world. Cultural universalism holds that the truth and value of human beings are universal and absolute, and human cultures have similar goals, unified values and common laws of development, which will surely be unified under the leadership of advanced and advanced cultures. Cultural relativism is the result of reflection on deconstructing cultural universalism and facing multicultural phenomena. It emphasizes that each culture has heterogeneity and independence that other cultures cannot share. Therefore, culture is relative and cannot be compared according to a unified model. The author believes that culture has both universality and relativity. Universality is the commonality of human culture, and relativity is the individuality of various cultures. Only by recognizing the commonness of culture and respecting the individuality of culture can we break away from the stereotype of cultural centralism.

The theory of superiority of civilization is a subjective argument that advocates that one’s own civilization is superior to other civilizations in history or reality. In history, the most representative is the "white superiority theory" based on racial differences. Morgan pointed out in "Ancient Society": "Aryans and Sumerians were the first to break away from the civilized state among all branches of human beings … These two groups were essentially the founders of civilization." Because Aryans and semu are both white, some westerners draw the conclusion that white people created civilization earlier, and then form the theory of white superiority. In fact, the four ancient civilizations in the East were all multi-racial, and the yellow race, black race and white race all participated in the creation of civilizations. In reality, the most representative is the theory of stagnation of eastern civilization, which is another form of the theory of superiority of western civilization. Its main point is that the eastern civilization, which has tended to be patterned and stereotyped in philosophy, literature, education and other fields since modern times, has been in a state of stagnation and needs to be stimulated and saved by the western civilization, which has been constantly reborn and developed sharply. This argument became an excuse for colonialists to invade and expand. For example, Fukuzawa Yukichi once advocated the war of aggression against China as a "war of civilization".

In this regard, in 1853, Marx put forward the scientific conclusion of colonialism’s dual mission in two articles: British rule in India and the future result of British rule in India. "Britain has to complete its dual mission in India: one is to destroy the old Asian society; The other is the mission of reconstruction, that is, to lay a material foundation for a western-style society in Asia. " In other words, the colonialists "acted as an unconscious tool of history" while doing all the bad things. This is the dialectics of history, not the so-called victory of superior civilization.

In a word, culture and civilization need to distinguish between broad and narrow meanings according to specific contexts. The relationship between them can be analyzed from the synchronic and diachronic perspectives. The theory of cultural center and the theory of civilization superiority are the results of the subjective application of these two concepts, which should be clearly understood.

(This article is the phased achievement of the major project "Oriental Cultural History" (11-ZD 082) of the National Social Science Fund)

Source: China Social Sciences Network-China Social Sciences News

Research and development costs are low, and it is difficult to break the low-end positioning. How can domestic beauty cosmetics go far?

The Beijing News (Reporter Wang Shengnan) The cake of domestic beauty cosmetics is getting bigger and bigger, and the problems are also coming. Experts pointed out that the operation mode of low R&D and high marketing has never been able to break the positioning of the low-end domestic beauty brands. With the strong overweight of international brands after the recovery of the China market, it is not easy for domestic beauty brands to go more steadily and further.

"Recently, Hua Xizi’s advertisement was circulated in the elevator every day", "I saw the advertisement of Perfect Diary in the elevator, and actually found Zhou Xun to endorse it" … On the eve of the Double Eleven, Hua Xizi and Perfect Diary, domestic beauty brands that rely on online channels to grow day by day, chose Baping elevator to seize the consumer market through offline media. At the same time, it is still accelerating the layout of offline stores. By the end of September this year, Yixian E-commerce has opened more than 200 offline experience stores in more than 90 cities in China.

As for the reasons for developing offline channels, Hou Cong, a health beauty consultant and life aesthetician, pointed out that on the one hand, domestic beauty brands need to continue to explore potential customers offline, expand brand recognition, and conform to the traditional consciousness of "running away from monks but not temples" in China consumer market. For first-and second-tier cities, offline channels have the function of "brushing the sense of existence" and "shooting the face", while for consumers in sinking cities, what is real and within sight is still their important consideration.

On the other hand, relying on online channels is not a long-term solution. Although online marketing has brought high sales, the cost is also huge. For example, the annual report of Polaiya, which occupies a place in the recommendation list of beauty bloggers, shows that in 2019, the annual net profit of Polaiya was 393 million yuan, but the sales expenses reached 1.223 billion yuan, a year-on-year increase of 38.03%, of which the image promotion expenses were 839 million yuan. The high sales expenses contributed to the performance growth, but did not change the profitability. In 2019, the net interest rate of Polaiya decreased from 12.14% in 2018 to 11.73%, and the gross profit rate also decreased slightly from 64.03% to 63.96%. At the same time, the insiders also pointed out that the current way of marketing to create explosions is limited to the overall improvement of the brand, and users have not generated high loyalty to the brand. Continuing to create explosions means long-term high sales expenses.

In contrast to the high sales expenses, there are unmatched R&D expenses. In 2019, the sales expenses of Polaiya reached 1.223 billion yuan, and the research and development expenses were 74.6026 million yuan, and in 2018 it was 51.2918 million yuan. After large-scale marketing, the quality and reputation of domestic beauty cosmetics are not satisfactory. In the comments on Hua Xizi’s explosive powder, there are many comments such as "it’s not as good as shaking audio and video", "the packaging is really beautiful, but it’s really difficult to use" and "the advertising is too boastful".

Hou Cong pointed out that at present, the positioning of domestic beauty brands is still dominated by the low-end and middle-end, and the operating mode of low gross profit and high marketing has aggravated the financial burden of brands. At the same time, low-cost means can easily make brands reach the profit bottleneck ahead of time, which can only be used as one of the chips to enhance competitiveness, not a long-term solution. Nowadays, consumers’ loyalty to brands and commodities is not as good as before, so it is the key to seize consumers through product innovation and technical iteration, which is why many cosmetic products with indicators will be updated on the original basis every few years. The rapid development cycle and reaction speed of domestic beauty cosmetics meet the needs of consumers faster, but the quality system and related technologies are still not perfect, which can’t keep up with the development speed, and the quality and safety that follows will also become a problem.

Compared with international brands, Hou Cong said that in addition to the low-end positioning of domestic beauty products, some brands still have a "three-minute fever" operation mode, which is difficult to adhere to product research and development, technological innovation and consumer service, and the technology and high professionalism are still not as good as international brands. In addition, the enthusiasm of domestic beauty brands for independent research and development is also being hit by endless imitations. Insiders pointed out that after a domestic beauty product became popular, some brands that wanted to rub traffic would copy the original, launch their own products, and dilute the original traffic and sales. Over time, it weakened the enthusiasm of domestic beauty brands for independent research and development.

From skin care, make-up to medical beauty, China’s beauty market has great potential. According to the report released by data analysis agency GlobalData in June this year, the beauty market in China is expected to grow from 39 billion yuan in 2019 to 59.5 billion yuan in 2024, with a compound annual growth rate of 8.8%. After the outbreak of the epidemic, the China market is the first to recover. Although domestic beauty brands occupy the home advantage, international brands are also overweight, which is bound to carve up the existing market. How to go far and stabilize after the rise, there are still many problems that domestic beauty brands need to ponder.

Beijing News reporter Wang Shengnan

Editor Jake proofreads Chen Yanyan.

Real Madrid’s striker upgraded, Benzema stayed, top stars joined, and the 27-year-old striker will go to the Premier League.

Stumbling through the first half of 2023, after experiencing the glory of the double crown last season, Real Madrid fans will definitely not accept the result of this season, and just one King’s Cup champion can’t satisfy their appetite at all. Of course, you can’t expect to win several championships every year. In addition, Real Madrid’s main lineup has been maintained for many years, and now it gives people a feeling that the age is too far apart. To sum up, it is too old and few, and there are no Mesozoic players who can become the core of the giants.

Real Madrid’s management is also not satisfied with this year’s record. They realize that this lineup will not last long, especially in the front line. With Benzema’s aging, more people must be sent. At the same time, according to Spanish media reports, by 2023, the contract between Real Madrid and Benzema will expire. However, the club will not let the veteran go. He is still an important part of the team. In the management’s plan, Benzema will stay in the team for at least two years. During this period, the striker will complete the alternation between old and new.

Since the defeat of Manchester City in the Champions League semi-final, Real Madrid has realized that today’s top leagues are training very dynamic players, and gorgeous attacks are still pursued by the giants. It’s just that in the past two years, Real Madrid has been deeply branded with the shadow of defensive counterattacks, and does not pursue gorgeous ball style. However, it is unnecessary not to pursue it. In this summer’s transfer window, the focus of Real Madrid’s signing is the top striker. At present, among the five major leagues, Osman, Harland and Mbappé are the most suitable for Real Madrid’s needs.

Of these top shooters, Harland is the most famous and potential, but he still has a contract with Manchester City. Even if he wins the Champions League this year, Manchester City will do its best to keep him. Therefore, it is not the best time to win Harland. Osman, who has helped Naples win the Serie A championship, is very suitable. Even coach Spalletti has been reported to have left the team, so Osman’s departure from Naples is reasonable.

It is reported that Real Madrid has prepared a transfer fund of 120 million yuan to buy Osman, who will form a luxury striker together with vinicius and Benzema. As a result, the old striker of Real Madrid has to move his seat, and the substitute striker Mariano has to go. In addition, the 27-year-old Spanish striker asensio can’t stay. He is mainly a substitute this season, and his performance is remarkable. Once he is put on the shelf, there will be a lot of teams vying for it, and Newcastle, a new Premier League giant, may win asensio.

Paris official: Captain Marchionos has renewed his contract with the club until 2028.

On the evening of May 19th, Beijing time, Paris Saint-Germain officially announced that it would renew its contract with team captain Marchionos until 2028.

Marchionos is 29 years old. In the summer of 2013, he joined Paris Saint-Germain from Rome with a transfer fee of 31.4 million euros. Marchionos has played for the team for 405 times, contributed 38 goals and 10 assists, and won 26 championships including 7 Ligue 1 with the team.

Regarding the renewal, Marchionos said: "I am very happy to renew my contract with the club. I am very proud. This is a special moment. The Paris Club has always given me a lot of trust, and I have great confidence in the club. I believe that we can achieve great achievements together in the next few years. "