Six models, the seventh generation of Teana ALTIMA, started at 179,800 yuan.


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Netease Auto reported on December 18th. This evening, Dongfeng Nissan’s seventh-generation Tianzhu ALTIMA was officially launched. The new car launched a total of six models, equipped with a 2.0L/2.0T engine, and the price range was 17.98-26.98 million yuan. At the same time, Dongfeng Nissan also launched four car purchase policies, including the pressure of buying a car, the replacement of exclusive gifts, the worry-free use of cars and the peace of mind when traveling.

Portal of live broadcast room of listing ceremony [Please poke here

History of vehicle models:

Speaking of Teana, it is also a car with a long history. Since the earliest demeanor series entered the China market, it has been among the top sellers of imported cars, and has been a heavyweight player in the mid-level car market for many years since it was put into production by Oriental Nissan. Its seat comfort and NVH level in the car have always been unique in the same level.

The seventh-generation TEANA ALTIMA, which went on the market today, is based on the brand-new overseas American model, and its English name is ALTIMA, which is the same as the American model. The new car has a comprehensive innovation and improvement in appearance and interior design, technology configuration and power.

New car information:

ALTIMA, the seventh generation of Teana, must be young at first sight, and its design is crisp and neat, which is much more capable than the current "round and fleshy head". It is easy to win the favor of most people, but it will not make you feel "subversive".

The second feeling of seeing the seventh-generation Tianzhu ALTIMA is that it is no stranger. The V-shaped wide chrome trim can also be seen on other Nissan models. The design of Nissan V-Motion 2.0 has put a lot of effort into the word "sports", and on the basis of maintaining the family-style design, it has added elements that young people like.

Whether it’s the air intake grille, V-shaped chrome trim or the details of headlights, we can find them in other models, such as Sima and Bluebird. The main vision of the front of the seventh-generation Teana ALTIMA has brought a youthful feeling to the whole vehicle because of the strengthening treatment of the V-shaped trim.

Most new cars have become longer, wider and lower in size. This kind of sports processing that affects visual effects through size has gradually become a trend. Compared with the current models, the seventh-generation Tianzhu ALTIMA has increased its length and width by 10mm and 20mm respectively, reduced its height by 43mm and increased its wheelbase by 50 mm.

The change in size has brought many benefits to this heavy model. The first is that it looks much more dynamic and more charming than the current model. Secondly, the space in the back row has been strengthened; The third is the upgrade of driving control performance, which has the taste of "sports car".

The C-pillar part is a highlight of the whole side design. The designer added black decorative strips to make it look more layered and strengthen the Coupe style. The design of the C-pillar part is an important part of the side rejuvenation.

In addition to the details of the C-pillar, the roof is also blackened, which is a rare detail treatment on other new cars, which makes the seventh-generation Tianzhu ALTIMA look full of sports from above.

The shape of the taillights at the rear enhances the sense of lateral stretching. From the back, the seventh-generation Tianzhu ALTIMA has a stronger sense of "broadness", and the fog lights on both sides of the rear bumper are also obviously lateral, which further deepens this feeling.

Exercise and comfort do not contradict each other; youth and texture go hand in hand again. ※

The shape of the interior is also different according to the configuration. The center console trim of the 2.0T top model is wood-like stripes, while the other models are all made of metallic trim, with two colors of all-black interior and beige interior.

The current Teana model is famous for its home and comfort in the interior. This atmosphere has been continued on the seventh generation Teana ALTIMA. The new style is warm and simple, and there is no unusual style simply because of sports.

The fabrics that can be touched in the seventh-generation Teana ALTIMA car have affinity. In the agitation of pursuing "youth and sports" in the market, Teana still insists on the characteristics of Nissan brand. After all, this car has the most opportunities to serve the family.

The dashboard of the seventh-generation Teana ALTIMA still adopts the traditional "mechanical+display" solution, and the middle display is rich in displayable information, which can be adjusted by the buttons on the left side of the steering wheel.

The lathe system has its own features and advantages, and there is room for improvement. ※

The seventh generation of Teana ALTIMA, like Camry and Accord, adopts the relatively traditional touch screen+physical knobs/buttons, which is more practical and safe than pure touch screen.

Compared with Camry and Accord, ALTIMA, the seventh generation of Teana, takes better care of the usage habits in the era of mobile Internet, supports online navigation (Gaode car version), online music (Kuwo music, Himalayan FM), and also provides intelligent voice recognition function, which is better among the three models.

In this brand-new model, we can also see the existence of classic elements everywhere, such as the shape of window buttons and the two-stage panoramic sunroof on the old Duke model.

The seats are super comfortable, and the reputation of "big mobile sofa" remains the same. ※

Many Nissan seats are very comfortable, soft and thick, which is very popular with family users. In this generation of Scorpio, the seat has not been hardened because of the so-called sports, and the reputation of "mobile big sofa" still belongs to it.

※ The interior of ※2.0T top model is obviously better than that of other configurations.

After the interior experience of top matching and other configurations, we found that the top matching models are not only different in shape, but also better in seat shape, seat details and fabric comfort.

Is it more weighty to talk about sports with 2.0T? ※?

After Camry went public, some people said that it didn’t have 2.0T, and after Accord went public, some people said that it was only 1.5T For the common "picky" people on these networks, the 7 th generation Teana ALTIMA’s 2.0T should satisfy them, and this 2.0T is very unique in technology.

This "VC-TURBO" uses the variable compression ratio technology, which is the first mass-produced variable compression ratio engine in the world. Through the harmonic drive device, it drives the adjustable lever-crankshaft structure, and then adjusts the movement height of the lower end of the piston connecting rod, realizing the stepless change of compression ratio from 14:1 to 8:1. The new engine also reduces the vibration and internal wear of the cylinder through technical improvement.

Variable compression ratio technology can make the engine work at high compression ratio when cruising at a constant speed needs to reduce fuel consumption. When it is necessary to speed up quickly, the engine can reduce the compression ratio to provide the best power output.

This 2.0T engine has obvious advantages in technical parameters, and it is also used in QX50 in Britain and finidi, but the parameters are slightly different.

Under different working conditions, different opening depths of the throttle and different speeds, the compression ratio can be adjusted steplessly to achieve the best power and economy, and this change can be viewed at any time on the dashboard.

Competitors:

In the mid-level car market, the competitors of ALTIMA, the seventh generation of Teana, are naturally the "old enemies" all the time. Whether it is the old Japanese rivals Accord and Camry, the German Magotan and Passat, or the American Regal and LaCrosse, Teana after the new generation can be said to have the product strength that does not lose any rivals.

Dialogue with KIA Yang Honghai: KIA will gather global resources and deepen the China market in the future.

In March, 2023, a year after "breaking up" with Dongfeng Motor, the brand-new yueda Kia Automobile brand officially brought the electrification strategy in the China market. At present, Korean cars are not performing well in the China market, and Kia is also trying to "break the game". On the occasion of "exchanging new peaches for old ones", Shell Finance reporter was invited to have an in-depth exchange with Yang Honghai, COO of Kia China.
Yang Honghai said frankly that Kia needs to continue to strengthen localization and correct some strategic misjudgments in the past if it wants to win the China market. Next, Kia will focus on embracing the China market and promoting the electrification transformation. This transformation will be comprehensively promoted from products, channels, services and marketing.
According to the plan, KIA EV6 will be introduced into the China market for sale within this year, and its sales model may be pure import. Kia plans to launch a total of six pure electric vehicles by 2027. By 2030, the sales volume of pure electric vehicles will be 180,000, accounting for 40% of the sales.
Photo courtesy of Yang Honghai/Enterprise
Bringing together global resources, Kia will deepen the China market.
Beijing News Shell Finance:What opportunities and challenges will Kia face when it officially enters the EV market in China this year?
Yang Honghai:There are two challenges that we see at present. First of all, the China market has its own laws and complexity, which is totally different from Europe and America. At the same time, the China market has been flooded with dozens of electric vehicle brands, each occupying a certain market segment; Secondly, KIA needs to continue to strengthen localization, correct some strategic misjudgments in the past, and resolutely implement new strategies with new tactics.
In terms of opportunities, first of all, under the goal of double carbon, the state has strongly supported and actively encouraged the development of new energy vehicles. After years of market cultivation, consumers’ acceptance of new energy vehicles has generally improved; Secondly, KIA is unwavering in deepening the China market, which is why we held this China electrification strategy conference at the beginning of the year. KIA is gathering global resources to fully promote the electrification transformation in China. This year, we will release two products, EV6 and EV5, and the flagship electric vehicle EV9; will be listed next year; Although we have made some misjudgments in the past, now the company is making every effort to promote change with the localization strategy.
Beijing News Shell Finance:What are the specific ideas for Kia to release its electrification strategy in the China market this time? How to win users in China?
Yang Honghai:Kia will persist in taking customers as the center and comprehensively promote products, channels, services and marketing.
In terms of electrification, Kia will strengthen its lineup of electrified products. It is planned that a total of six pure electric vehicles will be launched by 2027. By 2030, the sales volume of pure electric vehicles will be 180,000, accounting for 40% of the sales.
In addition, Kia will also increase investment in research and development of electrification technology. Combining the characteristics of China market and the needs of users in China, we will develop products and technologies that better meet the needs of users in China through R&D teams such as China Forward-looking Digital R&D Center.
At the same time, Kia will also accelerate the construction of sales channels for electric vehicles. Cooperate with large dealer groups to strengthen the construction of dealer network; And directly connect users through the brand APP.
In terms of energy replenishment, we will lay out the infrastructure facilities for electric vehicles. In addition to giving away personal charging piles, the company is planning to cooperate with Shell to build a brand fast charging station equipped with 800V fast charging piles (it only takes 18 minutes to charge from 10% to 80%), and cooperate with domestic mainstream charging operators to build a diversified charging service system.
In terms of services, we will launch the Kia brand APP this year, and comprehensively upgrade the user experience in all areas covering the user’s car life.
In 2023, the target sales volume is 180,000 vehicles, and EV5 will be produced in China and exported to the world.

Beijing News Shell Finance:At present, KIA’s sales of 180,000 pure electric vehicles in 2030 seem to be conservative. What are the reasons? Can enterprises make ends meet?

Yang Honghai:Different car companies face different situations, different development goals and different target groups. Therefore, on the road of electric transformation, there are also different speeds and rhythms. We need to be gradual and not aggressive.
Although our product strength is superior, the market environment in China is different from that in Europe, America and other foreign markets, so we need to be steady and steady.
Generally speaking, to achieve the annual sales of 200,000 electric vehicles can basically achieve the balanced development of the company. In addition, the China market will also realize the domestic production of EV5 and export it to the global market, and there may be 100,000 vehicles or even higher performance in the future.
Beijing News Shell Finance:What is Kia’s current product rhythm?
Yang Honghai:At present, KIA’s product planning rhythm is that KIA EV6 is expected to be imported and listed in August this year; In November this year, EV5; will also be listed; In 2024, Kia will launch the flagship electric SUV-EV9; From 2025 to 2027, an entry-level pure electric SUV, a high-end electric car and a medium-sized pure electric SUV will be launched respectively.
EV5 will be the first vehicle listed in China, produced in China and exported to the world, which is of great significance.
In 2027, according to Kia’s global strategy, a total of 15 models will be launched in various markets around the world. According to different markets, there will be different plans and layouts. In China, the current plan is to launch six models. Subsequently, we will combine KIA’s R&D team in China, such as Shanghai Forward Digital R&D Center, focus on the needs of China users, and develop more products and technologies to meet the needs of China consumers.
Beijing News Shell Finance:In terms of channel construction, what parts did Kia do?
Yang Honghai:We will build an online and offline integrated sales channel. In terms of online sales, users will be directly connected through brand APP and WeChat applet, Tik Tok and Tmall Mall; In terms of offline sales, the national dealer stores will be upgraded according to the standard of SI 2.0, the dealer employees will be given wage subsidies to expand the sales talent team, and large dealer groups will cooperate to establish new sales channels for urban exhibition halls.
At present, through global resource sharing, Kia has signed strategic cooperation agreements with well-known large dealer groups such as Simami, Jinlong, Tongli, Bradley and Xinhanma, all of which are "luxury brand" dealers in China market.
We will also develop the OMO business model, and plan to carry out strategic cooperation with enterprises such as car home to provide more thoughtful and convenient car purchase services.
Beijing News Shell Finance Reporter Bai Haotian Editor Chen Li Proofread Wang Xin

Configuration ushered in an upgrade. 2024 Aouita 12 sold for 265,800.

On March 29th, the driving sight learned from the official that the 2024 model was officially listed. The new car has launched a total of four models with a price range of 265.8-378.8 million yuan. Aouita 12 is positioned as a medium-sized and large-sized pure electric vehicle. As a small modified model, the new car has been upgraded in terms of configuration, with new configuration such as golden paint and zero-gravity seats in the front row. And launched the 700 three-laser rear-drive intelligent enjoyment version, which comes standard with Huawei ADS 2.0 and 800V high-voltage overcharge, making it a medium-sized and large-scale new energy luxury car with the highest "intelligent driving ratio" in the world.

In terms of appearance, the new car continues the current appearance design, adheres to the overall design concept of "Future Aesthetics", adds bright gold car paint and adopts chameleon effect pigment, which can present the effect of "floating gold" at a specific angle. The new car adopts a simple front face design without mesh, and the curved belts on both sides are integrated with triangular headlights, which is very futuristic. In addition, the front of the car is equipped with a large number of sensors such as three lidar, millimeter wave radar, ultrasonic radar and camera.

On the side of the car body, Aouita 12 has smooth body lines, and the slip-back design makes it look more agile, without the heavy feeling of traditional medium and large cars. The muscular fender and the large-sized rim show the sports style well. It is worth mentioning that the car does not use traditional exterior rearview mirrors, but uses electronic exterior rearview mirrors to further enhance the sense of science and technology. The tail design is also unique, and the taillights are not designed through, and the slender shape creates a simple and sharp visual effect. In addition, there is an active lifting spoiler at the rear of the new car.

For the interior, Aouita 12 adopts the minimalist design concept of Gentle Tech, which reduces the physical buttons and only keeps the commonly used essential buttons. The cockpit adopts a 35.4-inch 4K panoramic widescreen design, with a display screen on both sides and a central part for displaying driving-related information. The center console continues to be equipped with a 15.6-inch central control panel, and is equipped with HarmonyOS Huawei HarmonyOS Vehicle System and Huawei Advanced Intelligent Driving Solution 2.0, which can still realize the advanced intelligent driving assistance function without high-precision maps.

It is also worth mentioning that the front seat of the new model has been upgraded to a zero-gravity seat, with 16-way, 3-speed heating/ventilation, 8-point massage and other functions. In addition, the car system card ushered in optimization, adding a variety of function cards, visual effects and custom entrance optimization, which will be pushed to users through OTA upgrade in the first half of this year.

In terms of safety, the new car is equipped with a 3-laser radar and a general obstacle perception network to achieve 360-degree surround collision protection. In passive safety, ultra-high strength steel-aluminum hybrid cage body is adopted, and aviation grade aluminum plus high strength steel accounts for more than 80%; At the same time, we always adhere to intelligent safety and redundancy guarantee, and the products have excellent three-electricity safety. Among them, Contemporary Amperex Technology Co., Limited customized H-type, adopted high-strength 6-series aluminum alloy battery to protect the shell, and completed 150+ special safety and performance tests to ensure battery safety. Top-level safety becomes luxury, and the 2024 model guards driving safety layer by layer with hard-core strength and efficient computing power.

In terms of power, the Aouita 12 four-wheel drive model is equipped with Huawei DriveONE dual-motor system, with a total power of 578 HP and a CLTC cruising range of 650km. The maximum power of the single motor model is 313 HP, and the CLTC cruising range is 700km. The new car is equipped with Contemporary Amperex Technology Co., Limited bag with a capacity of 94.5kWh, which supports super fast charging. In addition, the new car is also equipped with air suspension, which can realize active damping adjustment and 45mm stroke height adaptive adjustment.

Bmw i5 starting at 300,000? 2.0T+8AT, with a battery life of over 700km.

Attention, riders! The luxury car market is about to set off a new wave again, and BMW has released a big move. The new BMW 5 Series long-axis version and its electric brother i5 long-axis version are expected to be officially listed at the end of January 2024.

The appearance of these two models is not only BMW’s new interpretation of the luxury car field, but also a bold attempt of modern automobile technology and technology.

Without further ado, let’s go straight to the point and talk about the highlights of the new BMW i5. Starting with the design, the car inherits the style of the overseas version in design, showing a balance between modernity and exquisiteness.

The front grille of the car adopts a flat design, and the internal vertical layout adds a sense of visual sharpness. Headlights are long, narrow and sharp, and embedded with boomerang LED daytime running lights, which enhances its sharp visual effect. The design of the lower grille and the air inlets on both sides enhances the sense of movement of the front face.

The lateral lines are smooth and slender, the penetrating waistline is combined with the elegant arc at the door, and the sharp lines of the lower skirt enhance the sense of strength.

The semi-hidden door handle design reduces the wind resistance and enhances the aerodynamic performance of the vehicle. Although the design of the red and white horizontal taillights at the tail is not penetrating, it also shows the sense of science and technology. Silver chrome-plated decoration and small tail shape surrounding the two ends of the black rear enhance the sports atmosphere.

The size of the BMW i5 is 5175/1900/1520mm, and the wheelbase is 3105mm, which provides a spacious interior space to meet the demand of ride comfort.

In terms of interior, the new car adopts a brand-new family style, including a flat-bottomed multi-function steering wheel and a 12.3-inch instrument and a 14.9-inch central control panel.

Equipped with the latest iDrive 8.5 car system, it provides a more convenient operation experience. The new car also introduced the AirConsole platform for the first time, providing video playback and game functions, as well as the BMW Digital Key Plus digital key, which is compatible with a variety of smart devices.

Power is not to be underestimated! The new car will be equipped with a 2.0T high and low power engine, the transmission system will be equipped with an 8AT gearbox, and some models will provide an xDrive four-wheel drive system.

The BMW i5 is equipped with a rear single motor with a maximum power of 250kW and a ternary lithium battery pack with a cruising range of over 700km, which shows the environmental protection and high efficiency of electric vehicles.

Although the official price has not been announced at present, it is expected to be different according to different configurations and versions.

However, compared with other medium and large luxury cars on the market, such as Mercedes-Benz E-Class and Audi A6L, the new BMW 5 Series long-axis version and the new BMW i5 long-axis version have their own advantages in appearance design, space size, interior configuration and power performance.

For example, Mercedes-Benz E-Class is famous for its elegant design, first-class comfort and technical configuration, providing a variety of power options, including the high-performance AMG version. Disadvantages may be high prices and limited configuration options in some markets.

Although Audi A6L provides modern interior design and advanced technical features, as well as excellent driving stability. But it may not be as dynamic and athletic as its competitors in some aspects.

Therefore, as a new energy vehicle, the competitiveness of the i5 long-axis version in terms of environmental protection and battery life is very obvious. As for how to choose, it still depends on the needs and budgets of riders, but the key is to wait for a price announcement.

However, here, Nian Han makes a bold guess that the low-priced version will be sold at 300,000 and the high-priced version at 400,000. What do you think?

Accelerating energy transformation in Europe faces multiple challenges.

  Hou Mingyang China Petrochemical Petroleum Exploration and Development Research Institute

  On the afternoon of July 18th, local time, the European Parliament held a plenary session in Strasbourg, and Ursula Ursula von der Leyen was re-elected as President of the European Commission for a term of five years. Since the election of the European Parliament, the transition work has been basically completed, and the relevant arrangements have set the basic direction for the future development of Europe, and also determined the future energy transformation of the EU.

  Since direct elections began in 1979, the European Parliament has become a vital link in the EU structure. The 720 delegates from different countries are not grouped by nationality, but United by political inclination. After the election, the number of seats of political parties with different political inclinations naturally directly affects the bill formulation of the new parliament and the policy direction of the European Union. However, most institutions believe that the election results of the European Parliament mean that Europe’s ability to cope with various challenges in the next few years is worrying, especially in the fields of continuously promoting energy transformation and coping with climate change. In fact, at this stage, Europe is facing many challenges in promoting energy transformation.

  First of all, there is a big gap between the promotion of energy transformation plans in European countries and the overall goals of the European Union. In 2022, after the conflict between Russia and Ukraine broke out, the European Union announced the RePowerEU plan in May of that year, aiming at reducing dependence on Russian fossil fuels and establishing a more flexible energy system, and put forward goals in improving energy efficiency, increasing supply diversification, rapidly replacing fossil fuels, and accelerating the transformation of clean energy. However, because the RePowerEU plan is not legally binding at the national level, EU member states still retain considerable control over their own energy and climate policies, and some national goals fall short of the overall goals of the EU. For example, in the National Energy and Climate Plan (NECP) submitted by governments to the European Commission, the draft plans of some countries failed to meet the requirements of the EU’s 2030 goal. In addition, before the European Parliament election, Britain and some countries in the European Union have delayed the realization of some existing goals. For example, postpone the timetable for banning the sale of fuel vehicles and eliminating gas boilers.

  Secondly, the development speed of renewable energy in Europe is lower than expected. Wind energy, solar energy, energy storage and nuclear energy are widely recognized in Europe as effective ways to achieve energy security and net zero emission. "2023—" issued by the European Photovoltaic Industry Association at the end of 2023; The European Photovoltaic Market Outlook 2027 shows that the installed photovoltaic capacity in the EU reached 55.9 GW in 2023, a record high, with a year-on-year increase of about 40%. According to the data released by the European Wind Energy Association, in 2023, the installed capacity of new wind power in the EU reached 16.2 GW, and the proportion of wind power generation in the total power generation exceeded natural gas for the first time. In the newly added wind power installed capacity in the EU, onshore wind power accounts for 79%, and offshore wind power has reached the highest level on record. Therefore, it is estimated that by 2030, the target that renewable energy accounts for 71% of the EU’s power sector supply may be achieved. However, on the whole, it is difficult to achieve the goal of increasing the proportion of renewable energy in the final energy consumption in Europe from 32% to 42.5% by 2030. On the one hand, achieving this goal requires Europe to further expand its investment in wind and solar power generation, which is difficult to achieve in the current weak economic recovery in Europe; On the other hand, to achieve this goal requires the strong support of relevant global supply chains, and the tariff increase imposed by the European Union on China’s new energy-related hardware makes this task more difficult.

  Thirdly, the development of hydrogen energy, electric vehicles and heat pumps in Europe is facing cost challenges. In terms of hydrogen energy, "RePowerEU" has set the goal of producing 10 million tons of renewable hydrogen and importing 10 million tons of hydrogen by 2030 to replace the demand for natural gas and crude oil in transportation and other departments. However, from the reports of national energy and climate plans submitted by governments, only some countries have provided the construction targets of electrolytic cells and other supporting equipment needed to produce renewable hydrogen. At the same time, according to the plan, some green hydrogen projects will be built after 2030, and they need the support of offshore wind power to a great extent. The related offshore wind power is expected to increase significantly due to supply chain restrictions. Wood Mackenzie predicts that the actual consumption of low-carbon hydrogen energy in Europe in 2030 may be difficult to reach a quarter of the target of 20 million tons in the RePowerEU plan. In terms of electric vehicles, the development of electric vehicles in Europe is also facing a large cost problem due to the instability risk in the supply chain and the lack of expected income growth of residents. This will lead to a relatively slow growth of the electric vehicle market to a certain extent, and then affect the future electrification of the region. In terms of heat pump, it is an important content of European climate goal to realize building heating electrification through heat pump. The EU aims to add another 60 million heat pumps by 2030. However, due to factors such as rising raw material costs and rising selling prices,According to the data of the European Heat Pump Association (EHPA), since 2023, the sales of heat pumps in Europe have shown a downward trend. In the first quarter of this year, the sales of heat pumps in Germany even dropped by 52%.

  Finally, the demand for natural gas is difficult to be replaced in the short term. The original intention of "RePowerEU" plan is to seek diversification of natural gas supply and replace natural gas in heating and power generation. However, under the realistic demand of ensuring the security of regional energy supply, natural gas, as the only fossil energy that can give consideration to supply stability, consumption economy and clean and low carbon at the same time, has a high demand in Europe. Britain, Italy, Germany, Greece and Ireland are building new gas-fired power plants. Among them, Germany has stopped nuclear power and sought to phase out coal-fired power, and plans to provide state support for natural gas power plants to support the power grid during peak demand and unstable supply of wind and solar energy. Wood Mackenzie predicts that the demand for natural gas in Europe will drop slightly from 314 billion cubic meters in 2023 to 295 billion cubic meters in 2030, which is much higher than the planned target of "RePowerEU" to 220 billion cubic meters in 2030.

  Generally speaking, although this European Parliament election is not a referendum on the EU’s RePowerEU plan and the 2030 climate target, the goal of energy transformation is undoubtedly easy to fall victim to populist politicians. As the Reuters report said: "The rising cost of living of European people is quenching the enthusiasm of society for green energy transformation." As one of the regions with the most active action of net zero emission, after this parliamentary election, the trade-off and political game of various forces in Europe may trigger the shift of its energy transformation policy, which will have a greater impact on the prospects of world energy transformation.

Where does Volvo come from to maintain "zero casualties" in traffic safety in the electrified era?

[EV Vision Original] If the concept of environmental protection has been integrated into the spiritual blood of Northern Europe, then the synonym of safety has also been integrated into Volvo’s brand gene.

Throughout the development of Volvo, you will find that in some historical nodes, there are security considerations. In 1944, the first one-piece cage body was invented, and in 1959, the three-point seat belt was invented. In that era when fuel vehicles dominated the world, Volvo created a new definition of safety.

Swedish engineer Nils Bohlin invented the V-type three-point seat belt in 1959.

So, when electrification has taken over the throne of fuel vehicles and is ready to unify the world, is Volvo ready for safety?

Yes, it did.

I remember once, Volvo put forward the vision of "zero casualties", which was successfully realized in 2020. Although this is a chapter that can’t be surpassed in the era of fuel vehicles, in the face of the advent of electrification today, Volvo has also begun its own evolution and learning, especially intelligence and networking, and integrated its corresponding technologies into the whole vehicle to meet the new needs of users for automobiles. And the assisted driving has become an important foundation of this development.

In our knowledge, some car companies are still promoting their own L2-assisted driving system. However, as early as 2012, Volvo launched a mass-produced Pilot Assist pilot system with L2 autopilot function, which means that Volvo has once again advanced its deployment in this field and once again led the technological pace of industry development.

So, how will Volvo "lead" in the future?

With regard to autonomous driving, Volvo’s advanced technology route can be said to be very unique. It does not follow the L1-L5 classification method commonly used in the industry, but adopts three stages: "Drive Pilot" (the driver is dominant), "Cruise Pilot" (advanced assisted driving under system monitoring) and "Ride Pilot" (without driver monitoring). This is nothing more than the support of our own technical strength, so we have such courage.

For future models, Volvo will be equipped with a central computing platform composed of NVIDIA DRIVE Orin chips in terms of hardware. The data shows that the computing power of a single Orion-X chip can reach 254TOPS, which means that it can calculate 254 trillion times per second, which is 3.5 times that of Tesla HW3.0. At the same time, Volvo is also cooperating with Luminar, the top technology company in Silicon Valley. All Volvo cars will be equipped with 300-line +1550nm Iris second-generation vehicle-class lidar.

As a lidar manufacturer from the United States, the lidar produced by Luminar uses a laser source of 1550nm. At present, there are two kinds of lidar wavelengths on the market: 905nm and 1550 nm. Among them, the laser radar with wavelength of 905nm uses silicon-based photodetector as the emission source, which has the advantages of low cost and mature technology. However, it also has the disadvantage that the 905nm laser source is harmful to human eyes. Although it belongs to the invisible light source, under a certain energy, the laser of this wavelength will burn the retina when it irradiates human eyes, so when it is used as a laser radar emitter, the power should be reduced, so its ability to resist weather interference is weak and its penetration into rain and fog is insufficient.

The 1550 nm laser radar uses InGaAs near infrared detector as the emission source, and its laser is far away from the visible spectrum absorbed by human eyes. Compared with the 905 nm laser, the 1550 nm laser with the same power is 40 times safer for human eyes, so it has higher safety. Therefore, it can run at full power and has high penetration for extreme weather environment.

The data shows that Luminar lidar has a maximum detection range of 600m, and can detect about 10% low reflectivity targets within a distance of 250m, such as black cars at night and tires with the lowest reflectivity on the road, which is of great help to improve driving safety. And the radar itself also supports OTA upgrade, which can constantly update iterations.

In addition, it can also achieve a viewing angle of 120 horizontally and 26 vertically without rotating the radar, and can obtain high-resolution data at any position in the vertical direction in real time by dynamically changing the scanning mode.

In addition, Volvo’s future models will be equipped with a multi-sensor fusion sensing scheme consisting of 5 millimeter-wave radars, 8 cameras and 16 ultrasonic sensors, which improves the fault tolerance rate of the autonomous driving algorithm and greatly improves the safety factor.

In terms of software architecture, Volvo is one of the few automobile manufacturers with complete capability of independent research and development of ADAS. Except perception, everything from perception fusion, decision-making to control is self-developed. At the same time, Zenseact, a Volvo autopilot software development company, can provide a full stack of autopilot software. In addition to reaching a global strategic cooperation with the autopilot giant Waymo, it also cooperated with companies such as UBER to jointly accelerate the development of safe and stable autopilot algorithm logic.

In addition to intelligent driving, passive safety is still Volvo’s core DNA.

When the vehicle ushers in the electrification transformation, the structural safety of the vehicle itself is a little more than that of the traditional fuel vehicle. The first thing to bear the brunt of this is battery safety.

According to previous reports, Volvo Cars announced in June that it would cooperate with Northvolt to develop and produce sustainable battery products. The battery product will be produced with 100% renewable energy, and its energy density is expected to exceed 1000 Wh/L.. So, with such a high energy density battery, how should Volvo prevent it?

In view of the safety of high energy density batteries, Volvo has adopted six technical supports, namely, low heat conduction source blocking technology, barrier-free heat removal technology, intelligent cooling technology, millisecond fast power off technology, positive pressure blocking technology and automatic early warning technology, and their main duties are to block the thermal runaway of batteries to ensure the life safety of people in the car.

Not only that, Volvo will test each battery provided by the supplier separately instead of sampling to ensure reliability. According to the test, the battery pack carried on the whole vehicle can be soaked in more than 1m water depth for many hours and still be intact.

Previously, Volvo had put a Volvo XC40 pure electric version directly into a large glass pool with a water depth of 1.7m. After soaking for 4 minutes, the Volvo XC40 pure electric version can still be driven out smoothly, and the battery-controlled motors are in normal working condition. And after 12 hours of continuous immersion, Volvo XC40 pure electric battery pack still has no water, no leakage and no thermal runaway. It can be seen that Volvo’s battery protection level far exceeds the IP67 standard, so there is no doubt about Volvo’s battery safety.

In addition to waterproof, Volvo has also achieved all-round design and optimization in terms of battery collision safety. Generally speaking, when a pure electric vehicle collides, the battery will be extruded and deformed due to external force, which will eventually lead to rupture and short circuit, and lead to severe fire.

Volvo, on the other hand, has developed fire prevention and temperature control technology for battery packs, so that enough evacuation time can be reserved for drivers and passengers. Not only that, because the power battery occupies most of the chassis area, it puts forward new requirements for structure and energy absorption design.

Volvo has done a good job in protecting the battery pack structure from the structural design of the battery pack. In the collision test in Europe, the battery pack can remain intact and not deformed after the side collision, so as to ensure that the battery cells and circuits are protected from being squeezed and damaged in the vehicle accident, greatly reducing the accident risk and improving the safety of the vehicle.

Perhaps it has been brought to the extreme in terms of safety, but is Volvo’s label limited to this? The answer is: no.

Nowadays, the advanced level of intelligent cockpit has become the best test to show the real strength of a car company in intelligent technology. For future products, Volvo will be equipped with a self-developed integrated in-vehicle system-"Volvo S.OS", and its operating systems include Android Automotive OS, QNX, AUTOSAR and Linux.

This system can realize faster and more flexible function development and upgrade. Just like our smart phones, functions and applications, including service experience, can be upgraded remotely online through OTA.

In addition, at this year’s CES show, Volvo announced its cooperation with Qualcomm. In the future, Volvo pure electric SUV will use Qualcomm Snapdragon digital cockpit platform as the high computing power center, which can meet the higher requirements in image, audio and artificial intelligence, and has the advantage of ultra-low power consumption. Thanks to the new computing platform, the running speed of Volvo Car’s next-generation in-vehicle infotainment system will be increased by 2 times and the image generation speed will be increased by 10 times.

Finally, Volvo recently announced a cooperation with Epic Games, a game company, to apply Unreal Engine, a game development engine of Epic, to the brand-new all-electric flagship model of the next-generation Volvo car, so as to provide a more realistic visual effect for the digital cockpit through photo-level visualization technology and meet the new breakthrough of drivers and passengers in senses.

Write it at the end

As a car company that has developed for 95 years, the word safety is deeply rooted in Volvo’s brand gene, which is more important to consumers than fuel consumption and performance. With the advent of electrification, Volvo continues to lead the safety benchmark in the electrical age through its own vision and foresight, and as consumers, we continue to give Volvo such confidence and continue the concept of "zero casualties" to the end. We will wait and see.

Beijing issues new regulations: electric bicycle battery pack should sound alarm when it is overheated.

  (Reporter Wang Wei) The Beijing Youth Daily reporter learned from the Municipal Market Supervision Bureau that the Beijing electric bicycle group standard "Technical Specification for Lithium-ion Power Batteries for Electric Bicycles" was recently revised and will be officially implemented on June 19. A total of 19 items were added to the group standard, and 20 related technical requirements were supplemented and improved. The project of mutual recognition and collaborative identification between battery pack and whole vehicle is the first time officially listed in the national standard. By increasing the mutual recognition and cooperation function of the battery pack, the mutual recognition and cooperation identification between the battery pack and the whole vehicle and between the battery pack and the charger can be strengthened, the illegal assembly and modification behavior can be curbed, and the explosion and fire risks caused by the mismatch between the electric bicycle and the battery can be prevented. In addition, the standard requires that when the battery reaches 80℃, an alarm sound should be given within 30 seconds.

  According to reports, the newly revised group standard highlights the safety of products. On the basis of the quality and safety management practice of electric bicycles in Beijing, the requirements of mutual recognition and collaborative identification of battery and whole vehicle, battery (monomer) identification, acupuncture, thermal abuse, overdischarge and external short circuit are put forward for the first time. The group standard takes the lead in applying the mutual recognition and collaborative identification of battery and charging device, the over-temperature alarm function of battery, and increases the safety items such as battery handle strength and salt spray. The group standard also specifically defines the functions of battery management system and refines it.

  Among them, the mutual recognition and collaborative identification of battery pack and vehicle, thermal abuse of battery (monomer) and acupuncture detection items are officially included in the standards for the first time in China. By increasing the mutual recognition and cooperation function of the battery pack, the mutual recognition and cooperation between the battery pack and the whole vehicle, and between the battery pack and the charger are strengthened, the illegal assembly and modification behavior is curbed, and the explosion and fire risks caused by the mismatch between the electric bicycle and the battery are prevented; By increasing the items of battery (monomer) acupuncture and thermal abuse detection, the safety problem of lithium battery caused by high temperature and diaphragm rupture after collision can be effectively solved.

  The over-temperature alarm function of battery pack added in the newly revised group standard requires that when the internal temperature of battery pack or the temperature of a battery reaches 80℃, the vehicle or battery pack should give an alarm sound within 30 seconds, which is of positive significance to the safe use of electric bicycle users. The newly revised group standard also improves the requirements for the stability of batteries (monomers), improves the safety performance index of lithium battery packs, and effectively prevents the risk of fire and explosion accidents of lithium batteries.

  It is reported that Beijing implements a product catalogue system for electric bicycles. The Municipal Market Supervision Bureau said that after the implementation of the newly revised group standards, the original group standards will be abolished at the same time. The over-temperature alarm function of battery management system (BMS), mutual recognition and cooperation function between battery and vehicle, battery (monomer) needling and battery handle strength and other new technical indicators related to safety will be included in the catalogue of electric bicycle products, which will further enhance the safety of selling lithium-ion batteries for electric bicycles in this city.

Take a trip to Cheng Kun to find "new" Jinkouhe deep observation | "Underachievers" want to turn over.

Sichuan online Leshan Xun (Wang Fei) In the first quarter, Jinkouhe received nearly 200,000 tourists, and the comprehensive tourism income was 67.8348 million yuan, an increase of 12.78% over last year.

The rapid growth of the cultural tourism market benefits from the improvement of transportation — — At the end of last year, the new chengdu-kunming railway was opened to traffic, and the E-Han Expressway was connected to the Jinkou River, which has since entered the era of "double highs".

Towards the era of "high speed", the "underachievers" hiding in the depths of the canyon vowed to fight a beautiful turnaround.

To benefit from barren hills, small blueberries turn into cash cows.

Starting from Jinkouhe South Station, about half an hour’s drive, the report team came to the modern agricultural alpine blueberry garden in Jinkouhe District.

Modern agricultural alpine blueberry garden in Jinkouhe District. (Photo courtesy of the interviewee)

Blueberry Orchard is located in the alpine valley of Xinhe Village, Yi nationality township in Gong ‘an, where more than 20 varieties and 30,000 blueberries blossom and bear fruit. Xiao Qiulin, deputy director of the Agriculture and Rural Affairs Bureau of Jinkouhe District, said that the cultivated land in Jinkouhe District is mainly concentrated in high altitude areas. There are many barren hills and woodlands in the middle and low altitude areas, which are idle and have not brought into full play the greatest economic benefits.

"To benefit from idle barren hills and woodlands". After several investigations, since 2019, Jinkouhe District has planted 3,120 mu of alpine blueberries in Heping Yi Township and Gong ‘an Yi Township, with an annual output value of 21 million yuan last year.

Making good use of the East-West cooperation mechanism, the Jinkouhe District Government reached an agreement with Zhejiang Lanmei Technology Co., Ltd. and other enterprises to jointly develop the blueberry industry of 10,000 mu, and build an alpine blueberry garden with the integration of scenic spots in the producing areas and an idyllic park. By transferring land, working in the garden, participating in shares and sharing dividends, it established an interest linkage mechanism with the surrounding people, which only drove 249 people around to work during the construction period, achieving an increase of 4.2 million yuan in labor services.

Blueberries that gradually blossom and bear fruit. (photo by Wang Fei)

At present, the blueberry orchard has built a comprehensive agricultural service center and 121 sightseeing picking sheds, and the blueberry harvest is in sight. Luo Xuyang, general manager of Leshan Blueprint Agricultural Technology Co., Ltd. said that the construction of the park highlights the integration of agriculture and tourism, and integrates functions such as sightseeing picking, popular science tasting, "Industry-University-Research" and "entertainment shopping". "Every weekend, many citizens come to play with their children."

This is just the beginning. Xiao Qiulin introduced that according to the agreement, Zhejiang Lanmei Co., Ltd. will develop the "Lanmei No.1" intensive processing project in Jinkouhe.

At present, the dried blueberry production line with an annual output of 1,000 tons invested and built by the company has landed in Jinkouhe Industrial Park, which cooperates with the east and west of Zhejiang. By the end of 2024, the planting area of "Lanmei No.1" in the whole region will reach 12,000 mu, and the blueberry dried fruit production line can achieve full production and operation; In 2026, "Lanmei No.1" blueberry planting will be extended to the surrounding counties, and strive to reach 35,000 mu. Zhejiang Lanmei Co., Ltd. will invest in the construction of anthocyanin extraction project in Jinkouhe District. By then, the annual output value of blueberry industry in Jinkouhe River is expected to exceed 500 million yuan.

Let tourism be the engine, and the underachievers should strive for the advanced.

Crossing the city along the Dadu River, the road is surrounded by enclosures, and the sound of tinkling is one after another. "Two hydropower stations, Shaping I and Zhentouba II, are under construction." Yu Tinggang, member of the party group and deputy director of the Jinkouhe District Culture, Sports and Tourism Bureau, said.

Jinkou River is rich in hydropower resources. 58 large and small hydropower stations are scattered all over the region, creating its unique lakes and mountains.

Our destination, located in Shengli Village, yong he zhen, is the Dadu River Gorge in Sichuan, which is known as the "Top Ten Most Beautiful Grand Canyon in China".

A corner of the Dadu River Canyon in Sichuan. (photo by Wang Fei)

Due to the rising water level of the first-class hydropower station of Zhentouba, the turbulent Dadu River was "intercepted" here after crossing the cliffs with a total length of 26 kilometers, forming a wide water surface.

Taking advantage of this unique resource, Jinkouhe vigorously promotes the development of tourism and allows ordinary people to earn money at home. "I became a commentator in the Railway Corps Museum, and my children started a farmhouse." Wang Banghua, a villager in Shengli Village, said that villagers have started homestays and sold local products such as Laoying tea, bacon and pepper. "During the Spring Festival this year, there are so many people who come to play with us! There are not enough rooms, and the sofas are rushing to sleep. "

A corner of Shengli village. (photo by Wang Fei)

"It is hard to find a room, which is a sweetness and an early warning." Yu Tinggang explained that Jinkou River is rich in tourism resources, including not only the Grand Canyon, Dawa Mountain, Baixionggou and other natural landscapes, but also the Railway Corps Museum, the third-line construction culture and the Yi culture. Entering the "double-height era", the Jinkou River, which was raised in a boudoir, gradually entered people’s field of vision.

"Tourism will surely become a new engine for the economic development of Jinkouhe, but at present there are still shortcomings in our supporting facilities." Yu Tinggang said that underachievers should also strive for advancement. In order to make a turnaround, Jinkouhe will make great efforts in improving traffic conditions, equipping hotels and other infrastructure, and upgrading tourism formats.

"China before and after the Great Revolution": the historical process of the National Revolution and modern China

On November 18th, 2023, the symposium on "China before and after the Great Revolution" was held in Baoshan Campus of Shanghai University. This seminar was hosted by the Department of History, College of Literature, Shanghai University, and hosted by the Center for Religious and China Social Studies, Shanghai University. Nearly 20 scholars from Fudan University, East China Normal University, Zhejiang University, Shandong University, China Academy of Social Sciences, Shanghai Academy of Social Sciences, Chongqing University, Shanghai University, Nanjing Normal University and other units attended the meeting and spoke. More than 10 master’s and doctoral students attended the meeting. With the theme of the National Revolution in the 1920s, the conference focused on China’s political situation and psychology, the evolution of China’s political culture, the encounter and fate of characters, and China’s belief world and its evolution. The agenda includes three parts: the opening ceremony, four discussions and the summary of the meeting. The participating scholars came from many research fields, such as the history of the Republic of China, the history of the revolution and the history of the Communist Party of China. They shared the latest thoughts on the Great Revolution from different perspectives and exchanged and discussed related issues.

The opening ceremony was officially held at 9: 00 am on November 18th. Associate Professor Yang Xiongwei from the Department of History, College of Literature, Shanghai University, as the initiator of the meeting, thanked all the scholars who came to Shanghai University, and briefly introduced the origin and academic significance of convening this meeting. Wang Hao, director of the Center for Religious and China Social Studies of Shanghai University, gave a welcome speech, introduced the historical origin and current situation of the Center for Religious and China Social Studies, and wished the conference a complete success.

The first meeting was presided over by Associate Professor Feng Xiao from School of Marxism, Shanghai University. There were four speakers and four commentators.

Xu Jin, a professor in the history department of Shandong University, re-examined the political ecology of Guangzhou on the eve of the Northern Expedition from the perspective of suspicion. He believes that the political situation in Guangdong surged from 1925 to 1926, and one of the important clues was the atmosphere of suspicion everywhere. Suspicion is caused by the rapid change of power relations in Guangdong, which in turn intensifies the political turmoil. Coupled with the rumors created by public opinion, the political situation in Guangdong during this period was full of suspicions and contradictions. Professor Li Fangchun from the Institute of Advanced Studies in Humanities and Social Sciences of Chongqing University commented on this paper. He thinks that the existing rumor research mostly emphasizes the social level, and this paper pays attention to the political meaning, so we should think about how to strengthen the dialogue with the existing research. In addition, historical research emphasizes that returning to the historical scene requires distinguishing and discriminating the terms of all parties at that time. Professor Li Fangchun gave a report on "Qu Qiubai on Gentry and Modern Social Changes in China during the Great Revolution". From the perspective of sociology, he discussed the formation process of "gentry" in Qu Qiubai’s eyes, and thought that Qu Qiubai’s pioneering discussion on the problem of China gentry during the National Revolution represented the most systematic and in-depth theoretical understanding at that time. Yang Xiongwei, an associate professor, commented on the report, arguing that the article needs to further explore the changes in Qu Qiubai’s cognition and make it clear whether it is just words spoken in different fields, and the process of "gentrification" in this foreign language needs to be further elaborated and sorted out.

Professor Liu Changlin from the Department of History of Shanghai University gave an academic report entitled "From Utopia to Realism —— The Process of China’s Early Communists Accepting Marxism". He put the thoughts and practices of Chen Duxiu, Li Dazhao, Mao Zedong and Hui Daiying into the grand historical narrative at that time, sorted out the process of the Communist Party of China (CPC) people choosing Marxism among many social transformation ideas, and pointed out that their understanding of Marxism had experienced a long period of "gradual enlightenment". Xu Tao, a researcher at the Institute of History, Shanghai Academy of Social Sciences, commented on the report. He thought that the article was broad in vision and rich in materials, which was helpful for a clearer understanding of the course of Marxism’s introduction into China. At the same time, it also discusses some expressions in the article, and thinks that the ideological changes at that time were violent and rapid, and "gradual enlightenment" may not be in line with the context. Professor Zeng Yaorong of Marxism College of Hunan University of Humanities and Science then discussed the differences and consensus between the Central Committee of the Communist Party of China and Comintern in revolutionary strategy before and after the Great Revolution from the comparative perspective of Comintern Executive Committee and the Central Committee of the Communist Party of China, with the title "Consensus and Differences —— Comintern Executive Committee and the Central Committee of the Communist Party of China’s Choice of Revolutionary Strategy in China", and pointed out that the two experienced the transition from consensus to disagreement, and then from disagreement to consensus. Professor Liu Changlin thinks that the problem consciousness and methods in this article are based on a comparative perspective, and the CPC, as a branch of the Communist International at that time, needs to clearly point out its different opinions in this article.

The discussion in the second meeting was presided over by Professor Liu Changlin from the History Department of Shanghai University. There were four speakers and four commentators.

Xu Tao, a researcher at the Institute of History of Shanghai Academy of Social Sciences, gave a report on Sun Yat-sen and Hu Shi before and after the Chen Jiongming mutiny. He pointed out that at present, academic circles mostly interpret the mutiny in Chen Jiongming from a military perspective, lacking attention to the field of public opinion. During this period, Hu Shi took the initiative to stand on the opposite side of Sun Yat-sen, reflecting the struggle for the right to speak outside the battlefield. From the relationship between the two, the research perspective can be transferred to Beijing. Yang Xiongwei, an associate professor, commented on this. He took Sun Yat-sen and Chen Duxiu mentioned by Hu Shi in Miscellaneous Notes in the Mountains and Qu Qiubai as an example, supplemented by a letter from Jin Jiafeng to Hu Shi after Sun Yat-sen’s death, and pointed out that we can re-pay attention to the complexity of political relations from the perspective of interpersonal relationships. Zhang Yangliang, an associate professor at the School of Marxism of East China Normal University, focuses on Wang Jingwei’s efforts to unite the Kuomintang and the Communist Party in the national revolutionary camp in 1927, and points out that the Joint Declaration jointly issued by Chen Duxiu and Wang Jingwei on April 5, 1927 was an important measure for the Kuomintang and the Communist Party to ease the tension between the two parties, but in terms of practical results, the Joint Declaration not only failed to eliminate the Kuomintang and the Communist Party. Li Li, an associate professor at the Institute of Socialist History and Literature of East China Normal University, commented. He pointed out that the analysis of Wang Jingwei’s mentality involved the interpretation of various materials, and suggested that the text nature of the Joint Declaration should be explained.

National Revolutionary Army Northern Expedition

Han Shu, an associate professor in the history department of Shanghai University, shared the topic of "Research on the Case-filing of Private Universities in the Late Period of Beijing Government Rule". He investigated the filing of private universities from 1922 to 1928 by sorting out and interpreting the original files of 24 private universities in the later period of Beijing government collected by Taipei National History Museum. Feng Xiao emphasized the relationship between the prosperity of modern universities and government funding in his comments. Huang Fu, a postdoctoral fellow at China Frontier Research Institute of China Academy of Social Sciences, gave a speech entitled "Center-Edge Evolution of Frontier Military and China Revolution —— An Investigation Centered on the Troops stationed in Guangdong and Yunnan (1922-1925)", focusing on the "Edge-Center" evolution of the status of the troops stationed in Guangdong and Yunnan before and after the Great Revolution. Its rise and fall process not only showed the power game and political choice of the frontier military forces in the political vortex of China, but also reflected the frontier military forces. Zeng Yaorong commented on Huang Fu’s research. He pointed out that the Yunnan army once held the banner of righteousness for the first time in the movement to protect the country. It is necessary to think about whether the Yunnan army also has a revolutionary tradition. The term "passive revolution" in the article may be inappropriate, and then suggested that the first part of the article should be discussed from the perspective of "revolutionary ideal and living reality".

The discussion in the third meeting was presided over by Associate Professor Han Shu from the History Department of Shanghai University. There were six speakers and six commentators.

Li Li, an associate professor at the Institute of Socialist History and Literature of East China Normal University, gave an academic report on the topic of "Distribution of Street Publicity Materials of the Underground Party of the Communist Party of China". He pointed out that the distribution of street publicity materials has always been an important way of revolutionary propaganda of the Communist Party of China, requiring party organizations at all levels to formulate and distribute street publicity materials according to organizational processes, requiring all employees to participate, which shows that they attach great importance to the distribution of street publicity materials. Commentator Zhang Yangliang affirmed the novelty of this article and put forward some suggestions. He thought that the concept of street publicity materials and the research area and time period should be defined more clearly, and historical materials can be added to reflect the variability of publicity effects and methods.

Li Fubo, a master student of China Modern History Department of Huazhong Normal University, gave a report on the topic "Public Opinion, People’s Heart and Politics —— An Analysis of Guo Songling’s Anti-Feng Incident", pointing out the complicated political public opinion background in Guo Songling’s Anti-Feng Incident in 1925. After the incident, all public opinions participated in the discussion, publicity and shaping of Guo Songling’s Anti-Feng Incident as an important resource to win people’s hearts and influence current affairs. Fei Xingjian, a doctoral student in the School of Social Development of Nanjing Normal University, commented that the time line of the article is very clear about the war situation and the change of public opinion, but the definition of the concept of public opinion is not very accurate, and the use of some materials is a little far-fetched. In addition, the concept of "human heart" can be studied from a more macro perspective. Later, Fei Xingjian gave an academic speech entitled "Armed Action Directed by Dressed party member: Uprising in Southern Jiangsu from the Perspective of Party Organization Interaction", indicating that Party organizations at different levels, such as the Central Committee, the Provincial Party Committee, the Special Committee and the County Party Committee, had different understandings and cognitions about the uprisings in Jiangsu due to their different positions and their own considerations, and thought that the uprisings in southern Jiangsu could not be simply attributed to "putschism". Professor Wang Caiyou from the History Department of Hangzhou Normal University commented on Fei Xingjian’s research, and thought that the article should focus on the particularity of Jiangsu to distinguish it from riots in other regions. In addition, the time line of the article should be further clarified to maintain the consistency of the content. Professor Zeng Yaorong suggested that we should first clarify the specific attitudes and instructions of the Comintern and the Central Committee of the Communist Party of China at this time, so as to provide reference for examining the riots in southern Jiangsu.

Xu Chang, a Ph.D. student in history department of Fudan University, reported on the topic "Seeking a breakthrough through temptation-the daily contact between Soviet Ambassador to China Karakhan and the ministers of the great powers". He took Karakhan, the first Soviet ambassador to China after the establishment of diplomatic relations between China and the Soviet Union in 1924, as the research object, and revealed the game of great powers implied in the daily contact and interaction between Soviet Ambassador Karakhan and the ministers of the great powers by combing Karakhan’s own communication collection and related diplomatic archives in Chinese and English. Huang Fu commented on Xu Chang’s research. He thought that the topic of this article was novel, but there were still some shortcomings. For example, the concept of "daily contact" in the title should be explained more clearly. Secondly, the types of historical materials in the article were relatively single, so the British diplomatic archives could be appropriately increased. In addition, the article can briefly explain the internal relations and contradictions of the minister group.

Dr. Yang Yang, a lecturer at the School of Marxism of Shanghai University, gave a report on the problem of the off-site movement of members of the Communist Party of China in the early days of the founding of the Communist Party of China and its organizational response. He pointed out that the frequent off-site movement of members of the Communist Party of China brought a number of problems to the development and organizational operation of political parties. There are three main reasons for this phenomenon: one is personal reasons, the other is the deployment of party organizations, and the third is the influence of political changes. the Central Committee of the Communist Party of China has taken a series of countermeasures to this problem, which provided experience for the Central Committee of the Communist Party of China to move to party member from major cities to Soviet areas in the future. Zheng Weiwei commented on Yang Yang’s speech and thought that the article needed a clear timeline and determined the research area. You can dig deep into the materials and try to make a case study.

The fourth meeting was chaired by Dr. Yang Yang, and there were five speakers and five commentators.

Professor Liao Dawei, Department of History, College of Literature, Shanghai University, wrote the article "Cooperation between the Kuomintang and the Communist Party and the Enrollment of Whampoa Military Academy in Shanghai", which studied the specific enrollment process of the Kuomintang and the Communist Party in Whampoa Military Academy after the Chen Jiongming mutiny in 1922, revealed their respective roles in the enrollment of Whampoa Military Academy in Shanghai, and also discussed the development and effect of the early youth movement of the Communist Party of China. Commentator Han Shu suggested that the problem consciousness could be further clarified. Instead of talking about "cooperation between the Kuomintang and the Communist Party" in general, it is better to highlight the theme and emphasize the "competition" factors surrounding enrollment. Professor Wang Caiyou from the History Department of Hangzhou Normal University gave a report on the evolution of Kuomintang factions before and after the Great Revolution-centering on Chen Xihao. Taking Chen Xihao as a case, he sorted out the relationship between Chen Xihao and the Dingjia Party with the help of various files and biographical materials, and pointed out that Chen Xihao, who had long been regarded as a representative of the CC school, was also closely related to Ding Weifen, a Kuomintang veteran who was once defined as "leftist" by the Chinese Communist Party. This leftist career can provide us with different specific cases and perspectives for understanding the evolution of the Kuomintang factions. Commentator Xu Chang thinks that Wang Caiyou’s research is enlightening, reminding us to rethink the importance of geography, academic affinity and other factors for factional division under the traditional "left" and "right" factional disputes.

Feng Xiao made a report on "New Elite Education and the Development of Political Parties —— Based on the Investigation of Shanghai University from 1922 to 1927", and investigated the process of the Communist Party of China (CPC)’s cultivation of new political elites through Shanghai University, which had a profound impact on the development and growth of the Communist Party of China (CPC). Dr. Ding Yi, a lecturer at Marxist College of Zhejiang University, commented on Feng Xiao’s speech, pointing out that the concept of "new political elite education" in the article is vague and needs to be distinguished from the concepts of "political party elite" and "educational elite". Later, Ding Yi gave a report entitled "Learning Valve and Public Opinion Propaganda and Discourse Construction in the Educational Field in the 1920s". He pointed out that the meaning of "learning valve" changed from broad to clear in the historical context of 1920, and it became more and more negative, which reflected the complex and subtle connection between revolution and discourse in the educational field of 1920′ s. Li Fubo commented on Ding Yi’s report. He thought that the article should not only focus on collecting historical materials of "Xuefa" for discussion, but also mention other social images of the so-called "Xuefa" in the same period. Zhang Jialin, a master student in the Department of Modern History in China, Shanghai University, gave a lecture on "Local tyrants and evil gentry" or "counter-revolution" —— an analysis of the wanted event of Zhang Yan in 1927. He pointed out that the real reason for Zhang Yan’s wanted event was the "bad blood" between him and Mao Zuquan, which was the epitome of the interaction between the national government and local gentry. Yang Yang commented on Zhang Jialin’s article and thought that the title of the article failed to reflect the problem consciousness of the full text.The article should further explore the theme of the relationship between the Kuomintang and local gentry during the Great Revolution.

After the discussion of the four meetings, Associate Professor Yang Xiongwei presided over the meeting summary and speech session, and all the participating scholars delivered speeches in turn. Everyone agreed that the National Revolution in the 1920s profoundly changed the historical process of modern China, and this meeting was held at the right time. I believe that the discussion of the participating scholars will not only enhance their academic exchanges, but also inject more vitality into the study of the history of the Great Revolution.

Technology and hard work? Look at the four opportunities in the beauty industry in 2023!

In 2023, with the gradual recovery of the market and the continuous release of favorable policies,Tencent Advertising held the 2023 Tencent Beauty Strategy Conference in Shenzhen from February 16th to 18th, 2023., sharing a new upgrade of Tencent’s ecological global management capabilities, and based on the integrity of Tencent’s ecology,User contacts, commodity ecology, business scenariosThe three sections are new opportunities for the beauty industry to dismantle brands and achieve long-term growth.

Tencent advertising beauty cosmetics & luxury goods manager Shu XuanIt was pointed out at the meeting that "with the upgrade of Tencent’s ecological platform system and the overweight of favorable policies, whether it isA more complete global business map built by seven major contacts including video number and WeChat search., orA new growth point centered on direct purchase by users, content private domain, social private domain, external drainage, and talent bringing goods., will be built for the beauty industry brand.More suitable product promotion positions and GMV growth channels to achieve sustainable management.. "

Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industry

one

Opportunity point one

Diversified business channel layout+multi-touch brand power construction, boosting the long-term growth of brand GMV.

The realization of business objectives and the precipitation of brand assets are the core focus of brand attention in the stock market.Therefore, Tencent advertising relies on its powerful social attributes.on the one handFor the brandAn important position to provide promotional materials.,on the other handBring to the brandPowder adding link, direct purchase link, live broadcast of video number, drainage of e-commerce, and cloud selection efficiency.And other business models, from the two dimensions of management and product promotion, help the brand GMV achieve long-term growth.

1. From node marketing to ability application, provide brand with high-quality product promotion position.

Relying on the strong social attributes of Tencent Ecology and the integrity of the global ecology, Tencent EcologyGrasp node marketing, brand BIGDAY content resonance, create circle resonance, and apply RACE ability.And so on,More scientifically and accuratelyHelp brands strengthen value output and mental influence.

2. WeChat search-multi-touch collaboration, seize the user’s mind

As one of the new business traffic scenarios with great potential in the WeChat ecosystem, WeChat search can link brands.Content, service and business scenario, help the brand to complete.Public-private domain transformation.ShuxuanSaid that "beauty industry brands should pay attention to the synergistic effect of search on WeChat multi-touch", among whichSuper brand zoneThe establishment of the brand is to help brands aggregate content and become an "arbitrary door" for brand private domain contacts.

3. Socially planting grass-mode upgrading, content-driven operation

Mutual selection of advertisements: starting with planting grass by talented people, inciting the ability of content to carry goods.

With the rise of traffic contacts such as interactive advertisements, more and more brands in the beauty industry have successfully reversed the minds of the core population through customized high-quality content through the delivery of interactive content.WeChat official account+Video Double PositionPlanting grass, plusAlways-on’s grass planting mode, the cooperation of people with goods to control ROI, and the re-marketing of grass planting people are guaranteedThe mode of bringing goods with talents has brought help to brand mental cultivation and private domain precipitation. In this regard,Wang Yi, Head of Tencent Advertising Beauty IndustryIt is mentioned that "in the choice of talents, most brands used to like to cooperate with vertical talents in the beauty industry. In the future, brands may be able to broaden the range of talents and seek greater traffic opportunities".

Wang Yi, Head of Tencent Advertising Beauty Industry

Cloud selection is effective: with social traffic as the starting point, increase the increment of private domain operation.

While the scale of private domain layout continues to grow, some head brands are also faced with the problem of how to introduce new traffic and further develop business increment. Therefore, Tencent advertising aims at the huge demand and space between traffic and brands, and work together.Tencent Smart Retail Yunxuan AllianceLaunch a new cooperation mode of small program business to ensure quantity and effectiveness-Cloud selection quantity efficiency. By means of official matching and freight yard matching, we can help the brand to achieve efficient docking with Tencent’s characteristic social traffic and Tencent’s external traffic, so that the brand can achieve business growth in Tencent’s ecology more securely.

4. Drainage e-commerce-external e-commerce jumps straight and quickly reaches the grab.

With the deepening of the online level of the beauty industry, brands can not only cover the target users in the full-time panoramic view in the WeChat domain, but also use the WeChat -UD link to connect the WeChat high-quality link with the Amoy link, thus achieving a large amount of star products.

two

Opportunity point two

Subdivision of track potential+promotion of commodity trends, creating a million-level daily consumption category.

In 2023, the wind of recovery swept across all walks of life. With the upgrading of consumption and the transition of consumer demand, the beauty industry sub-categories emerged constantly. Driven by the trend of comprehensive commercialization, the sub-product track will have more opportunities in Tencent’s ecology. Shu Xuan mentioned in the sharing that in the beauty of domestic products,Anti-aging, skin care and make-upThe three potential product tracks will reach new heights in Tencent’s ecology in the future. Tencent advertising will also provide dual support from policy and technology, and join hands with more beauty brands.A total of millions of daily consumption categories and tens of millions of GMV items were created.

1. Policy support-super product plan linkage incubation, so that new products and explosive products can be traced.

With the rapid development of commodity ecology, toughness development may be the hard power of brand cross-cycle and sustainable management. In this regard, inPolicy supportWang Yi proposed that Tencent’s advertising super product plan is aimed atBrand new products and potential explosive productsLaunched"Shangxin Easy" and "Explosives Pass"Products, aiming at incubating with brands, make brand new products easier to throw, and make white brand explosive products more out of the circle.

2. Technological innovation-commercialization, let the brand grow scientifically.

Faced with the advertising problems such as difficulty in starting new products, difficulty in expanding old products and large cost fluctuations,"commercialization"It has become one of the key solutions for brands to face challenges directly. Taking commodity information as a series"people and goods matching"Pattern, based on"The system knows the goods"and"The system understands people"Can make commodity advertisementsMore scientific and accurateMatch to a more suitable consumer group. With the pursuit of long-term growth of the beauty industry brand "from efficiency to quality" becoming the mainstream trend,Djukov, CEO of Chuilun Technology, said"Traffic will only become more and more expensive, and the cakes in the market will only be reserved for brands that know how to be refined."

Djukov, CEO of Chuilun Technology

At the same time,Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry OperationsIt is also mentioned that if the brand wants to grow up in Tencent’s ecology, it will go through three stages: introduction period (new product introduction & quantity), growth period (explosive product boosting) and maturity period (explosive product continuous expansion). In these three stages, Tencent advertising will start fromOperational assistance, product selection and policy supportAnd other dimensions to provide technical and strategic guidance for brands to launch goods, and promote the growth breakthrough of track categories.

Zhao Yi, Director of Tencent Advertising Beauty & Luxury Industry Operations

three

Opportunity point three

Wechat ecological social value release+ecological ability optimization and upgrading, building brand user assets compound interest

As a connector of the WeChat ecosystem, the video number has been strong since its release in 2020 and has gradually become a brand.Revitalize the core hub and new traffic position of Tencent. From the perspective of brand"Short video and live broadcast are easier to help brands build trust with users, which is simpler than simply piling up graphic materials. Video number may indeed be an opportunity for more brands."Xia Zheng, the founder of Yi Nian Cao Mu&a private field observation consultantSay so.

Taking the video number as the origin, Tencent advertising provides the brand withLive broadcast and short videoWaiting for multiple paths to radiate multiple opportunities in Tencent’s ecology. First of all,"video number+live broadcast"Provide a brand-new brand."relational live broadcast"Mode, so that brands can establish a centralized scene of interaction and transformation with users through live broadcast of video numbers, and help brands realize"Flow" to "Allowance"Transformation. In this regard,JASON ZHANG, founder of Solution ConsultingSaid in the round table sharing, "Brands should turn the amount flowing in public domain into the amount left in private domain.All the exposure and promotion of the public domain is not only the value of the brand itself, but only by depositing the public domain users in their own private domain pool, and then using Tencent’s eco-rich contacts to maintain and connect the users and create a deep long-term relationship between the brand and users, will users truly become brand assets. "

Secondly, "video number+short video" has become the brand’s new traffic position.The brand can amplify the brand influence through short videos and continue to attract users. And with"video number+music LIVE", "video number+knowledge content" and "video number+big event"For example, the "video number+content ecology" provides more space and scenes for beauty brands. Brands can coordinate content with social contacts within the video number to incite public domain traffic to revitalize private domains.Feng nian, founder of the golden handIt is put forward that "every high-quality content will definitely trigger some emotions of users, so the key to breaking the circle of video number content lies in reaching the target crowd to achieve high broadcast completion rate, and triggering user emotions through content to improve interaction rate". Wang Yi also said, "In the future, Tencent Advertising will continue to increase cooperation in the content of video numbers, involve more users, and help brands successfully break the circle in video numbers and drain private domains."

Feng nian, founder of the golden hand

In addition, in ord to give full play to that value of the video number,Tencent Advertising and Zero One Technology jointly released the "Video Number Activation Beauty Global Operation-Tencent Beauty Video Number Operation Guide", providing advanced experience and practical layout guidance for more brands to lay out video numbers.

On the left: Jian Feng, CEO of Zero One, and Wang Yi, head of Tencent’s advertising beauty industry, on the right.

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Opportunity point four

Multi-dimensional assistance from the industry to provide guidance on the long-term development path of beauty.

In order to help more beauty brands grasp"Video Number & Private Domain"New opportunities to win, with the help of Tencent Ecology to continuously expand commercial space, Tencent advertising invitationFeng Nian, founder of Dianjinshou, Bao Ye, founder of Hua Makeup Club, Kong Huihui, editor-in-chief of Cosmetic Watch, Xia Mei, founding partner of Jumei, JASON ZHANG, founder of Jieshu, Jianfeng, CEO of Zero-One Mathematics Department, Cai Chaoyang, founding partner of Qingyan, and Xia Zheng, founder of Yi Nian Caomu & Private Observation Consultant.Eight beauty industry experts jointly set up[Beauty Industry Experts Alliance]It aims to provide path guidance for the long-term development of the beauty industry through continuous exploration, discussion and co-creation. On-site,Shu Xuan, head of Tencent advertising beauty cosmetics & luxury industryEight experts were also awarded industry consultant certificates.

In addition, Tencent advertising fromGlobal growth, consumer links, brand innovationThe three dimensions are37Brand promulgation"Tencent Domain See Beauty Award"Encourage outstanding brands that have begun to achieve outstanding results in various fields in 2022. Among them,Huaxi Bio, Giant Bio, Winonawait forfiveBrand acquisition"Best brand influence",Fu erjia, Dr. Ai, Lin Qingxuanwait foreightA brand won "Best brand innovation”,Jiao Lian, Zhongke Runhang, Jimmywait foreightA brand won "Best growth award”,Baixianji, Han Gao, and Chuilunwait for11A brand won "Best category award”,Maggie Mageline, Afu Essential Oil, PERFECTDIARY Perfect Diarywait forfiveA brand won "Best private domain operation award"Awards honor.

"For Tencent’s ecology, I suggest that beauty brands should enter early rather than late. If brands can find the most suitable way around traffic strategy and crowd strategy, you may be the next card table."Xu Jidong, Chairman and CEO of Hangzhou JumeiSuggest to the beauty brand in sharing. In 2023, Tencent advertising will provide more new opportunities for more beauty brands to open up a broad global business growth space, just asWang yiSay"In 2023, Tencent’s advertising will focus on the center of" creating millions of daily consumption categories and millions of GMV items together "and the three basic points of" video number, powder adding and product announcement "to help more beauty brands unlock the best posture of ecological cooperation with Tencent".