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Counting online celebrity’s anchor version of ＂She Disappeared＂： Due to tax evasion, fake sales and vulgar ＂rollover＂, tens of millions of accounts were wiped out.

On March 1st, according to the "Luoyang Release" news, the Inspection Bureau of Luoyang Taxation Bureau of State Taxation Administration of The People’s Republic of China discovered that Ma Haitao and Liang Na, two network anchors, made false declarations by hiding the commission income of live broadcast and changing the nature of income from 2020 to 2022. They were suspected of tax evasion of 2.07 million yuan, and decided to recover the tax underpayment, add a late fee and impose a fine of 3.17 million yuan.

It is reported that Ma Haitao and Liang Na are the tens of millions of online celebrity anchors "Mark Couples", and their Tik Tok account fans have reached 10.228 million. The videos of "Mark" mainly focus on family content (such as stealing private money and being beaten by his wife). At present, the account has been banned for violating relevant laws, regulations and policies.

After the official announcement, related topics, such as "Ten million couples in online celebrity and Mark were punished for tax evasion and banned from speaking", quickly rushed to various platforms for hot search. Just keep your mouth shut, not your title? Will it be blocked by platform? Is it completely cool, or is it a small punishment? … … Mark’s husband and wife’s future online celebrity anchor road has also attracted many netizens’ attention.

According to public reports, in recent years, many online celebrity anchors have been banned from speaking, given titles and banned by the whole industry due to negative events such as tax evasion, improper remarks and suspected crimes, and a great road to earning money through traffic has come to an abrupt end. These online celebrity stars, who have experienced great success, will eventually become "her disappearing"? The upstream news combed the public reports and found that the ending of online celebrity’s anchor after "rollover" was really strange: some had disappeared, some were "either on the way back or on the way back", and some changed the track to be a behind-the-scenes trader … …

xiucai, distinguished talent

Banned indefinitely,disappear from the scene

On September 2, 2023, the Tik Tok platform account of online celebrity anchor "Xiucai", who was praised over 200 million and had over 12 million fans, was banned.

She chuckled, raised her eyebrows and wiped her hair … … Looking back at the video of "scholar" becoming famous, the content is very similar: singing to the mouth with background music on. The powder rose rapidly, capturing millions of fans in just four or five months and finally reaching 12 million.

An insider said that the ban on the "Scholar" account may be suspected of inducing fans to reward and tax evasion. A "Receipt for Reporting Tax Violations" shows that on August 15th, 2023, someone reported Xu (a scholar with a net name) suspected of tax violations to the inspection bureau of the tax bureau of Bozhou City, State Taxation Administration of The People’s Republic of China, and it was accepted.

According to Jimu News reported in September 2023, "Scholar" was a villager in Qiyuan Street, Mengcheng County, Anhui Province, who was still living in the village. The staff of Bozhou City Taxation Bureau said that it has indeed received a report on the alleged tax violations of "scholar" and has handed it over to law enforcement departments for investigation and handling according to the prescribed procedures.

On January 16th, 2024, the "Scholar" account was reclaimed for live broadcast indefinitely, and it was posted on Weibo Hot Search. On the same day, Tik Tok Live released the platform governance inventory in 2023, and continued to crack down on bad live broadcasts such as bad PK and outdoor vulgarity throughout the year, and indefinitely recovered 290,000 live broadcast permission accounts, including "scholar" and "Mr. Lin" and other head anchors.

On March 3rd, 2024, the homepage of Tik Tok platform "Scholar" personal account showed that the account was still blocked, suggesting that it had been blocked due to violation of Tik Tok Community Self-discipline Convention. The data shows that the number of fans of this account is still as high as 11.55 million, which is not much less than its peak period.

Searching for the keyword "scholar" on the Internet, in the six months since his account was blocked, there is no news of "scholar" except the news that the live broadcast right of "scholar" account has been recovered indefinitely, which can be regarded as disappearing for the time being. As for whether he will return to the public eye in other ways in the future, only waiting for time to test.

Viya

No choice to come back, capitalBehind the scenes trader

On December 20th, 2021, State Taxation Administration of The People’s Republic of China Zhejiang Provincial Taxation Bureau announced that after investigation, Huang Wei (net name Viya), the network anchor, evaded taxes by concealing his personal income and making false declarations about the nature of his income during 2019-2020, and others underpaid taxes by 643 million yuan. According to the law, the Inspection Bureau of Hangzhou Taxation Bureau recovered Huang Wei’s taxes, added late fees and imposed a fine, totaling 1.341 billion yuan.

According to public reports, Viya, whose real name is Huang Wei, started as a singer and then opened an online shop. In 2016, she became the live anchor of Taobao. After that, Viya won numerous awards. With its high popularity, the annual turnover of e-commerce in 2020 exceeded 30 billion yuan, making it a veritable "queen with goods" and "sister with goods".

According to the report of China Entrepreneur Magazine in January, 2024, after being punished for tax evasion in December, 2021, Viya became almost invisible and became a behind-the-scenes trader. The company behind her, Qianxun, launched the "Bee Surprise Club" on Taobao Live, and currently has more than 10 million fans. Qian Xun also went online to "Bee Wish Club" and "Bee Joy Club". Qier, Viya’s assistant broadcaster, went to Tik Tok and now has 6.8 million fans. In February, 2023, Qianxun’s "Dolphin Surprise Club" appeared in Tik Tok, and started live broadcast with goods. At present, it has 1.9 million fans.

The live broadcast style, speech skills and live broadcast categories of these accounts are a replica of Viya. However, live broadcast with goods is obviously not the top priority in Viya.

A strong supply chain is an important part of Viya’s business ecology. The super supply chain base in Viya is 10,000 square meters, which can accommodate tens of thousands of SKUs (the smallest inventory unit). In 2020, more than 3,000 brands will apply to settle in. In 2020, Viya and Qianxun built Lingke, an open platform for product selection, with more than 70,000 merchants and more than 30 million services.

For two years, Viya didn’t choose to come back, but her company’s anchor and supply chain have been running in a low-key but orderly way.

Viya’s career layout has gradually separated from the live broadcast level. She relies on her husband Dong Haifeng and Qianxun Group, involving investment, AI and brand incubation. In May 2023, Guangdong Delmar went public, with a total market value of 6.762 billion yuan on the first day of listing. The investment team behind this small household appliance enterprise is modest. In May, 2023, Qianxun established an AI digital company named Hangzhou Qianyu Intelligent Technology. Viya is making great efforts to turn Qianxun into a "digital, platform and international" technology company.

In addition, Viya still hasn’t dissolved her huge fan base, and her Taobao live account hasn’t completely disappeared, and has remained on the fans’ attention list under the name of "akalil-v". At present, the account still has 89 million fans, more than 82.79 million fans in Li Jiaqi. According to the analysis of senior people in Hangzhou electric business circle, there is no need for Viya to come back, and there are a lot of problems brought by his comeback. "The wind has passed, and it is of little significance to come back.".

– Simba

Wandering between comeback and ban

Simba, a well-known big coffee with goods, is a series of records that the platform is banned from coming back, then banned and then returned.

In April 2020, during the live broadcast of a short video platform, Simba had a language dispute with another anchor, and the two sides exposed each other’s black materials and even abused them. As a result, both accounts were banned for more than a month. Before the comeback, the Simba team made a big splash, and the first anchor GMV (the total transaction amount of online shopping goods) broke 1 billion yuan, and it also rose a lot.

In November 2020, the Simba team had an incident of "selling bird’s nest for sale". According to the notification from the Guangzhou market supervision department, the sponsor of the live broadcast room, Simba’s company and the sales company plan to be fined 900,000 yuan and 2 million yuan respectively. Subsequently, the platform announced the suspension of Simba’s personal account for 60 days. Before the suspension of the comeback, the Simba team once again created momentum: not only did it announce its comeback on March 27 of the following year in a high-profile manner, but in related videos, Simba bowed to the fans with his wife and all employees of the company and shouted the slogan "Take all users home" in unison, and Simba himself knelt down. The first live broadcast of the comeback was 13 hours, with total sales reaching 2.043 billion yuan.

But soon, Simba’s account was banned again. In October, 2021, Simba accused the platform of giving traffic to the performers and not to himself during the live broadcast, and was banned by the platform. In March 2023, Simba accused the platform of conniving at emotional anchors to create false popularity and false data and cheat the elderly in the live broadcast room, and was immediately banned for 48 hours. The reason for the ban was "not in line with community norms".

Simba’s account on another short video platform has also been banned many times. On August 30, 2023, Simba’s account was banned for 24 hours. The reason given by the platform was that Simba was suspected of degrading and damaging the image of the platform. At noon on November 2 of that year, Simba’s account on the platform was banned again. Simba has 4.15 million fans on the platform. The reason for the ban shows "violation of the Community Self-discipline Convention". The duration of the ban is unknown. It is unknown whether the account will be released in the future. Some media reported that in the previous online video, Simba once said, "I don’t care about your platform, and I don’t care about your traffic."

Brother Giao

Abandon madness and eccentricities., makeover and fight the network again.

Simba’s comeback does not change his own style, and he is not even afraid of being banned again. It is supported by his strong ability to carry goods. However, when more anchors choose to come back after the accident, they have changed their styles more or less and even changed their platforms. At present, the effect seems to be good.

As one of the representatives of the early rustic online celebrity, Brother Giao’s video quotations and expression packs were once popular on the Internet, and the content style was mostly crazy and funny to attract attention. Because of vulgar words and deeds, "there were malicious speculations and violations of community order during the live broadcast", his account "Brother Giao, the Black Cat Sheriff" was banned for 15 days by his short video platform.

Brother Giao once said that in 2017, his account was permanently banned by his short video platform because of content violations. He drove to the headquarters of the short video platform in Beijing, and finally caught the attention of the staff of the platform. After writing a letter of guarantee that he would never violate the rules, Brother Giao’s account was banned for one month from being permanently banned.

After returning to the Internet, Brother Giao began to gradually change his old image. He once said in the live broadcast: Brother Giao was just himself, and now my name is Zhan Yapeng. Usually, during the live broadcast, he tells people about his successful past and teaches life experience. He has more than 1 million to 6 million fans on several large short video platforms, and his account name is "Happy Little Sheep", which seems to have nothing to do with the previous "Brother Giao". The video works mainly send condolences to some vulnerable groups such as the five-guarantee households and the disabled once a week, which is totally different from the previous crazy and funny content.

Brother Xiaoyang’s apprentice

Comeback live in 3 minutesBe sealed

On the evening of December 6th, 2023, online celebrity anchor Xiao Yangge’s apprentice "Yellow at the Traffic Lights" resumed the live broadcast, saying "Brothers, my elder sister is back, thank you very much" and bowed to thank you. Its account shows that the live broadcast began at 19:57, but it was banned after only 3 minutes of live broadcast. # 京京京京京京京京京京京京京京 # This topic also quickly rushed to the first place in hot search.

In October of that year, the "yellow of traffic lights" caused controversy because of bringing goods. When bringing a brand of goods, the female anchor’s image is sloppy and her expression is ferocious. In the live screenshot, she even crossed her legs and squatted on the table, and her posture was quite unsightly. Subsequently, "Yellow at the traffic lights" once apologized in the comment area, saying, "Sorry, sisters, the content in the live broadcast room is just to make everyone happy and bring you a bad impression." Looking back at the history of its live broadcast, its scraping and illegal actions have led to the forced closure of the live broadcast room several times, and some netizens called it "the title of Dou Luo Xiao Huang".

The China Consumers Association released a public opinion analysis report on consumer rights protection in double 11 in 2023, pointing out that several problems are very prominent, including vulgar goods, price monopoly, etc. The typical case of "vulgar goods" is "yellow at traffic lights".

Brother Xiao Yang once responded to the relevant controversy in the live broadcast room. He said: "Recently, she ("yellow at the traffic lights ") has been under great pressure. After this experience, many things have been put aside. Before she can’t go back, she is already very restrained sometimes. She becomes afraid and she is afraid. "　

On March 3, 2024, the personal video account of "Yellow at Traffic Lights" was displayed normally, and its videos could be watched normally. From January to February, 2024, its videos were constantly updated, with more than 100,000 likes.

Royal Preceptor

"Borrow" a large number of matrix accounts to bring goods to the camera

In December, 2023, some netizens found that online celebrity’s "Imperial Teacher" who had been banned for tax evasion may have quietly returned to bring goods.

According to media reports, in May, 2022, online celebrity’s "Imperial Master" announced his withdrawal from the Internet. On June 9 of the same year, State Taxation Administration of The People’s Republic of China announced that Sun Zixuan, an Internet anchor, was suspected of tax evasion, and he was fined 11.71 million yuan.

After the tax evasion incident, the accounts of "Dishi" on several platforms were blocked or abnormal. For example, the Weibo account @ Dishi Kuaixin (1.99 million fans) once showed that "the user was in a state of permanent silence due to violation of relevant laws and regulations", and now the silence has been lifted, but it is suggested that "the blogger is set to show only Weibo within six months".

At present, there are many accounts associated with "Di Shi" on many network platforms, and the video of "Di Shi" appearing in the camera has been released, forming a relatively large matrix group. These accounts are not clearly my real name account or he has restarted the live broadcast, but some accounts retain business cooperation contact information, and the number of fans in several accounts has exceeded 600,000. In many video works, "Di Shi" is recommending various commodities, including cold pads, mosquito repellent water, down jackets, etc., and a large number of commodities are also displayed in the "commodity window" column of the account. In an account with a platform ID of "Dishi", although there is no video of goods in the work, it is a series of works of "taking a taxi to Xinjiang", but dozens of goods are displayed in the shop.

Upstream news comprehensive Red Star News, Chengdu Business Daily, The Paper, beijing business today, Jimu News, China Entrepreneur Magazine and other photo sources/Xinhua News Agency, platform screenshots, etc.

Editor: Zhu Liang Editor: Yang Li, Long Chunhui Audit: Feng Fei

China’s first English proficiency assessment standard was released.

　　On December 16, 2017, candidates waited and prepared for the exam outside the CET-4 and CET-6 test center of Shandong Liaocheng University. Photo by Gu Hetian Qi/Bright Picture/vision china

　　On April 12th, the China English Proficiency Scale (hereinafter referred to as the Scale), the first English proficiency assessment standard for Chinese English learners, was issued by the Ministry of Education and the State Language Commission and officially implemented on June 1st, 2018.

　　Three sections and nine grades: building a multi-level ability index system

　　Guided by the use of language, the scale divides the English proficiency of Chinese English learners from low to high into three stages: foundation, improvement and proficiency, with nine levels, and gives a comprehensive, clear and informative description of the ability characteristics of each level.

　　According to Jiang Gang, director of the Examination Center of the Ministry of Education, in order to make the scale conform to China’s national conditions and teaching conditions, the determination of three sections and nine grades is based on the results of empirical research on 160,000 teachers and students in 28 provinces, more than 1,500 schools across the country, with reference to the existing curriculum standards, syllabus and examination syllabus, as well as the analysis of social needs.

　　There are 86 competency tables in the scale, including 1 language proficiency table, 8 sub-skill tables, 8 self-evaluation tables and 69 sub-skill tables. The reporter saw that the competency matrix includes the language competency matrix, as well as the skills matrix in eight aspects: listening comprehension, reading comprehension, oral expression, written expression, structural ability, pragmatic ability, interpretation ability and translation ability. Among them, the translation and interpretation proficiency scale fills the gap that the language proficiency scale at home and abroad has not included translation competence.

　　When explaining this multi-level ability index system, Liu Jianda, vice president of Guangdong University of Foreign Studies and a member of the expert group on the construction of foreign language ability evaluation system, said: "The scale describes the continuous state of English ability, and every English learner and user can find their own position." The scale is described in a "can do" way. For example, the language proficiency summary describes "level 1" as "being able to understand simple language materials that are very familiar in daily life, identify basic information about related activities or things around you, and understand the meaning of basic words. You can communicate with others in basic and short words, greet each other, introduce or describe each other, state the basic information of things around you, and show your attitude, sometimes with the help of non-verbal means such as repetition or gestures and expressions. "

　　Wang Shouren, a professor at Nanjing University and chairman of the College Foreign Language Teaching Steering Committee of the Ministry of Education, said: "The formulation of the scale has the characteristics of foundation, guidance and integration."

　　"Equal Quantity and Balance": Breaking Different Examination Barriers

　　It is understood that there are the following problems in China’s current foreign language examinations: First, there are many existing foreign language examinations with different standards, the concept of examination level is unclear, and the scores of different examinations are incomparable, which is not conducive to users’ understanding and use, and is not conducive to promoting scientific talent selection. Second, the content of the examination is not comprehensive, and the positive orientation of the examination to foreign language teaching is insufficient. There is a lack of effective connection between the examinations of various academic periods, and there are cases of repeated contents or broken files. These are not conducive to promoting the coherent and orderly development of teaching, and are not conducive to the improvement of teaching effectiveness. Third, the international recognition of foreign language examinations in China is not high, which is not conducive to improving the level of internationalization of education.

　　"The goal of the foreign language proficiency assessment system is to change the situation that the existing examinations are incomplete, unsystematic and unconnected, and to establish a foreign language proficiency assessment standard and examination system with China characteristics, international standards and multiple functions, so as to better serve the scientific selection of talents, serve the development of foreign language education and teaching, and promote the improvement of students’ comprehensive foreign language ability." Jiang Gang said.

　　As the core task of the construction of foreign language assessment system, the formulation of the scale aims at providing a scientific ability index system and an accurate ability scale for various English tests, giving play to the role of "balancing quantity with quantity", making the test design more comprehensive and systematic, making the test scores comparable, providing a basis for the communication and mutual recognition of different learning achievements, promoting the convergence of different learning segments and promoting the coherent and orderly development of foreign language education.

　　In terms of English assessment, Han Baocheng, a professor at Beijing Foreign Studies University and a member of the expert group on the construction of foreign language proficiency assessment system, commented: "The scale can improve the quality of exams, promote the docking and mutual recognition of domestic and foreign exams, and promote the development of multiple assessments." Specifically, it provides a scientific ability evaluation standard for the content design, test question system, marking and performance report of various examinations; Provide a unified yardstick for connecting and positioning domestic and foreign exams, enhance the comparability of exams, and promote the docking and mutual recognition of domestic and foreign exams; Provide competency reference standards for the process and summative evaluation methods of English teaching, and promote the development of multiple evaluations. "

　　It is reported that the Examination Center of the Ministry of Education has signed an agreement with Britain and the United States to start the docking research between IELTS, TOEFL and China Scale.

　　Complementarity and mutual promotion: docking teaching, learning and testing

　　Then, what is the relationship between the scale and the curriculum standards and examination syllabus of basic education?

　　Wang Shouren, who participated in the revision of English curriculum standards for basic education, explained: "The scale and curriculum standards go in the same direction and complement each other." The scale is highly consistent with the teaching requirements such as curriculum standards in improving students’ core literacy, and fully meets the teaching requirements of each period in terms of key language skills. Moreover, the descriptors of pragmatic ability and cognitive ability in the scale play a leading and guiding role in English teaching, that is, our English teaching should focus on cultivating students’ language application ability and learning ability. In terms of specific functions, the difference between the scale and the curriculum standard is that the curriculum standard is a teaching program formulated for a certain learning period, which puts forward prescriptive requirements for the teaching content; The scale is a reference standard for all kinds of learners, which mainly plays a role in testing the ability level in examination application.

　　It is understood that the scale is not a syllabus or an examination syllabus, and its nine grades are not mandatory for students. At the same time, the scale can help language learners to self-diagnose their English ability, find out their strengths and weaknesses, and set learning goals in a targeted way, which is helpful to cultivate students’ autonomous learning ability and make foreign language learning more personalized.

　　Jiang Gang said that how to apply the scale in the next teaching, learning and testing needs teachers and examiners to decide according to the specific situation. The Examination Center of the Ministry of Education is developing the National English Proficiency Test on the basis of the scale, which lays the foundation for reducing repeated tests and improving the system of the test. At present, it is mainly considered to cooperate with the strategy of cultivating high-quality talents and develop examinations for the higher education stage with strong social demand.

　　(Beijing, April 12 th, our reporter Chai Ruzhen)

Russian and Japanese leaders meet in the Far East： territorial issues are difficult to break through.

　　On September 2, Russian President Vladimir Putin held talks with Japanese Prime Minister Shinzo Abe in Vladivostok. (Source: Xinhua/Reuters)

　　Xinhuanet Beijing, September 3 rd Russian President Vladimir Putin and Japanese Prime Minister Shinzo Abe met in Vladivostok, the Russian Far East city, on the 2 nd. The territorial issue is an important part of the talks between the two sides.

　　However, Kremlin spokesman dmitry Peskov said in an interview with the media that the Russian side did not expect a breakthrough in the talks.

　　[Difficult to break through]

　　Japan and Russia have a serious dispute over the ownership of the four islands in the south of the Kuril Islands, and so far they have failed to conclude a peace treaty. Kuril Islands is located between kamchatka peninsula in Russian Far East and Hokkaido. The four islands of Tooth Dance, Sedan, Guohou and Choishuo in the south of the archipelago are called the South Kuril Islands by Russia and the four northern islands by Japan.

　　Since the end of World War II, the four islands have been actually controlled by Russia, but Japan claims sovereignty over them. The dispute over island sovereignty has caused the two countries to fail to conclude a peace treaty after World War II.

　　Abe attended the second Russian Eastern Economic Forum held in Vladivostok on the 2nd. Before he left Japan, he told reporters that he would strive to make progress on the territorial issue.

　　Abe and Putin met on the sidelines of the forum. Putin said that Russia is willing to carefully consider Abe’s proposal given at the Sochi meeting.

　　In May this year, Putin held an informal meeting with Abe in Sochi, a coastal city in southern Russia. Abe proposed a package of economic cooperation plans with Russia, including eight projects in the fields of energy development and industrial revitalization in the Far East. However, the two did not hold a press conference after the meeting, which was interpreted by the outside world as a major disagreement on the key issue of territorial disputes.

　　Before meeting with Abe, Putin accepted an interview with Bloomberg. He said that although Russia believes that signing a peace treaty with Japan is a key issue and is very willing to solve this problem with Japan, Russia will not trade territory with Japan.

　　Talking about economy

　　On the meeting between Russian and Japanese leaders, Kremlin spokesman peskov said: "It is not worth expecting that today’s meeting will lead to a breakthrough."

　　"This is a multi-faceted issue, which requires experts’ long-term efforts, and of course requires more preparation," peskov said. Abe’s attendance at the Russian Economic Forum shows that Japan is interested in trade and economic cooperation and has confidence in the regional development potential.

　　Russian Foreign Minister Sergei Lavrov said later on the 2nd that Putin and Abe agreed to continue the dialogue on the territorial issue.

　　Japanese Minister of Economy, Trade and Industry Shigeng Hongcheng attended the Russian Eastern Economic Forum. He told reporters that he will meet with Russian cabinet ministers to discuss cooperation in specific fields and may reach some agreements.

　　On the 1st, the Japanese government created a new post of Minister in charge of economic cooperation with Russia. The Japanese media explained that this move aims to show Japan’s sincerity in economic cooperation with Russia and promote progress in the disputed territorial issues between Japan and Russia.

　　The Japan Broadcasting Association quoted government sources as saying on the 2nd that Japan expects Putin to visit Japan on December 15th, which will be Putin’s first visit to Japan since 2005.

　　Russia and Japan have been discussing Putin’s visit to Japan since 2013. Putin’s visit to Japan has been put on hold again and again because of the Crimean issue and Japan’s accession to western sanctions against Russia. (Reporter Chen Lixi, editor Li Hong, reported by Xinhua International Client)

How about the fuel consumption of Jietu travelers？ The comprehensive fuel consumption of 2.0T 100 km is only 8.8L

A 2.0T medium-sized off-road SUV has a comprehensive fuel consumption of only 8.83L(WTCL comprehensive fuel consumption) per 100 kilometers, which was absolutely impossible in the past, but Jietu travelers did it.

As a comparison, the comprehensive fuel consumption of WTCL for tank 300 with the same level and size, but the price is one level higher than that of travelers, reaches 9.9L per 100 kilometers. Jetway travelers are larger in size, higher in power and lower in fuel consumption than tank 300, which is an interesting and core car cost issue.

Big body, high power and low fuel consumption, how do Jietu travelers do it?

After more than 20 years of grinding a sword, Kunpeng Power Sword refers to the whole world.

Some people may say that it doesn’t matter if the fuel consumption is 1 liter per 100 kilometers, it’s a matter of a few dollars. But if you look at it in a year, you can save thousands of dollars in gas money every year, which is not a small expense.

By way of digression, in Management Economics, we discussed such a question: Will the increase of oil price lead to the decrease of oil consumption? The answer is: in the short term, the oil consumption of car owners is basically the same, because the travel demand is fixed. However, if we put the time scale into five or ten years, we will find that the oil consumption is significantly decreasing.

In other words, fuel cost affects the long-term decision-making of car owners, and most car owners will become more and more sensitive to fuel consumption. So until today, one of the main research and development lines of major automobile manufacturers is still to reduce fuel consumption.

In order to reduce the fuel consumption by 0.1L per 100 kilometers, it even needs to invest hundreds of millions and billions of R&D costs-Chery Group, which is famous for its image as a technology emperor and a science and technology man, was originally famous for its dead engine technology.

Continuous R&D investment has brought rich returns to Chery Group. Kunpeng Power, which has been grinding a sword for more than 20 years, leads the world in energy consumption, stability and power.

Jietu Traveler is fully equipped with Kunpeng Power, which originated from the "global power architecture of Chery 4.0 era" and is the masterpiece of fuel power solutions. Traveler’s fuel version has three power options: 1.5TD-7DCT, 2.0TD-7DCT and 2.0TD-8AT.

Among them, 2.0TGDI Kunpeng Power adopts the third generation engine independently developed by Chery, with a maximum power of 187kW and a peak torque of 390N?m, which is the strongest 2.0T in China, and its power reserve is equivalent to a 3.5L V6 engine. In contrast, the 2.0T power of the tank 300 is only 167kW, which is 10% lower than that of the Voyager 2.0T model, but the fuel consumption is more than 10%. 85% of the travelers’ owners choose the 2.0T model.

This is the result of Chery’s continuous research and development of technology for ten years, and it has become an "engine expert" with absolute advantage today. This 2.0T engine won the "China Heart" Top Ten Engine Award. In order to drain the energy of every fuel, it adopts a special structural design and integrates the world-leading technologies such as I-HEC II intelligent combustion system, Miller cycle, fully integrated ultra-low friction technology and super transient response power system.

More importantly, it only needs to add 92 # gasoline, which can save a lot of fuel consumption.

"De-girder" not only reduces fuel consumption but also improves driving comfort.

It has been the consensus of research and development in the automobile industry for decades that the "dead knock" in technology and material research and development can often bring unexpected advantages.

Jietu travelers use high-strength materials to improve the torsional stiffness of the car body and replace the girders with the "de-girder" design, which not only ensures off-road performance, but also reduces the weight of the car body and fuel consumption.

In order to improve the rigidity of the body, conventional off-road vehicles generally adopt non-load-bearing body with girder structure, and even in rugged terrain, the door and body will not be deformed. Jietu also pursues the rigidity of the car body, and can also achieve the effect of car body invariance, but it removes the girder and adopts the way of using ultra-high strength materials.

Jietu Voyager adopts submarine-class body, with high-strength steel accounting for 80%, and adopts integrated laser tailor welding. The torsional stiffness of the whole car body reaches an astonishing 31 000 N m/deg, which is the same level as Land Rover Defender, and at the same time, the comfort is greatly improved.

Using high-strength materials to design girders brings two major benefits to Jietu travelers. One is to reduce the weight and fuel consumption as mentioned above. The other is that after removing the girders, the whole vehicle adopts a load-bearing body and is independently suspended in front and rear, which greatly improves the comfort of the whole vehicle and even gets the ride experience of urban SUVs. At the same time, after the isolation between the car body and the wheels is removed, the car body is more sensitive to the control of the wheels, more agile, and the sense of control is obviously improved.

Although the girder is removed, the off-road performance of Jietu travelers is still good. In terms of hardware, its body has 28 approach angle, 30 departure angle, 220mm minimum ground clearance and 700mm wading depth.

In addition, the car is equipped with XWD fully-automatic intelligent four-wheel drive system. Through the cooperative work of the central intelligent torque manager and the intelligent slip-limited differential lock at the rear axle, it can switch between 2-wheel drive and 4-wheel drive in 0.1 second according to different road conditions. Ordinary unpaved roads, sand, mud and snow can be easily handled, and U-shaped cross shafts and bullet holes can pass through, which has the advantages of the passability of off-road vehicles and the excellent comfort of SUVs.

In the current fierce market competition, you can’t go far without your own core technology. Backed by Chery Group, a "technology emperor" and "technology man", Jietu travelers are already ahead of friends in technology, and with the accurate travel positioning based on users’ needs, it is difficult to think about it. In fact, fuel consumption is only one of the advantages, and this car has more detailed advantages worth exploring.

Shenzhen area blue electricity E5 price reduction information, the latest offer 99,800! Hurry up

[Autohome Shenzhen Discount Promotion Channel] Bringing good news, the current model that has attracted much attention is carrying out a promotion in Shenzhen. It is understood that car buyers can enjoy a cash discount of up to 40,100 yuan, further lowering the original starting price to 99,800 yuan. This is an opportunity not to be missed. If you are interested in the Blue Electric E5, be sure to seize this opportunity to reduce the price. Click "Check the car price" in the quotation form to get the latest and most accurate car purchase discount information to ensure the best time to buy a car.

深圳地区蓝电E5降价信息，最新报价9.98万！赶快行动

The blue electric car series E5 attracts attention with its unique appearance design. The front face part adopts a streamlined design, with exquisite grille details and full and powerful lines, showing a futuristic and sporty atmosphere. In the overall style, the blue electric E5 combines modern and technological elements, leaving a deep impression. Whether it is static or dynamic, it exudes a strong fashion charm.

深圳地区蓝电E5降价信息，最新报价9.98万！赶快行动

The Blue Electric E5 presents elegant side lines with its refined body proportions, with a length of 4760mm, a width of 1865mm and a height of 1710mm. The wheelbase is 2785mm long, ensuring the comfort of the interior space. The front and rear wheelbases are 1585mm and 1580mm respectively, ensuring driving stability and handling performance. The tire specification is unified as 225/55 R18, with a stylish rim design, which not only enhances the visual effect, but also reflects the attention to detail.

深圳地区蓝电E5降价信息，最新报价9.98万！赶快行动

The interior design of the Blue Electric E5 is full of modernity and technology. The spacious cockpit is equipped with a 12.3-inch large-size central control screen, which is clear and easy to operate. It integrates multimedia system, navigation, telephone, air conditioning and sunroof control, providing drivers with a full range of information and convenience. The steering wheel is made of comfortable leather materials, which not only have an excellent grip, but also support manual up and down adjustment to adapt to different driving habits. In terms of entertainment configuration, USB/Type-C interfaces are distributed in the front and rear rows, making it convenient for passengers to charge or transmit data to the device at any time. In terms of seats, imitation leather materials are mainly used. The main seat supports front and rear adjustment, backrest adjustment and high and low adjustment (2 directions). The sub-seat also has front and rear and backrest adjustment functions to ensure passenger comfort. The second row of seats also offers backrest adjustment, while the seat reclining feature features a proportional reclining design, providing flexibility for luggage expansion.

深圳地区蓝电E5降价信息，最新报价9.98万！赶快行动

For the blue electric E5, its 1.5L 110 horsepower L4 engine provides a maximum power output of 81 kilowatts, and with the E-CVT continuously variable transmission, it ensures a smooth driving experience and good fuel economy. This engine also performs well in terms of torque, reaching 135 Nm, meeting daily driving needs.

Summarizing the evaluation of the Autohome owner, the exterior design of the Blue Electric E5 has undoubtedly won his approval. The elegance and atmosphere of its gray body are not only intriguing, but also perfectly integrated with the overall design, showing a high sense of harmony. He said that if you choose other colors, it may affect the overall effect, and the choice of gray is obviously more scientific and reasonable. This undoubtedly adds a unique point to the external charm of the Blue Electric E5, which makes people impressed by its exterior design.

Brand new RX350! Landed in Shanghai Heling Lexus 4S store

　　The all-new generation LEXUS RX350 model has a younger appearance and smooth lines. Luxury equipment such as the new lightweight aluminum alloy 2GR-FE V6 3.5-liter engine, 6-speed hand automatic row, Remote Touch intuitive information control device, Semi-Aniline top leather seats and Mark Levinson sound system provide drivers and passengers with unimaginable high-tech luxury enjoyment. The all-new generation LEXUS RX350 model has a younger appearance and smooth lines. The new lightweight aluminum alloy 2GR-FE V6 3.5-liter engine, 6-speed hand automatic transmission, Remote Touch intuitive information control device, Semi-Aniline semi-aniline advanced leather seats and Mark Levinson sound system provide drivers and passengers with unimaginable high-tech luxury enjoyment.

"The new RX350 landed in Shanghai and Ling, and many car owners signed their signatures on the light bulbs to congratulate them."

The newly designed exterior shape

　　LEXUS’s new RX350 exterior design combines a new generation of L-finesse design aesthetics with elegant and attractive lines to outline the new body shape. The pleated line extending from the hood forward to the bumper, the large inverted trapezoidal water tank shield and headlight set design extending downward, and the three-dimensional pleats at the front and rear wheel arches on the side of the car make the RX350 look more muscular, creating a low body and a sense of movement. Large areas of chrome borders around the windows and under the doors add to the luxury of the RX350. In the rear view part of the car, the large chrome trim above the license plate frame shows extraordinary domineering, and the position of the rear taillight set and fog light set creates a stretching effect on both sides for a more powerful appearance. The rear spoiler tail has hidden antennas and hidden rear wipers, which make the car body look more concise. The new RX350 has been added, but under the optimal configuration of the LEXUS design team, the minimum turning radius of 5.7 meters is still maintained, and the car height and minimum ground height remain unchanged. This time, a panoramic sunroof is equipped, and a wider view shows a better pattern.

"Speech by Su Liyong, General Manager of Heling"

Exceptional performance and driving experience

　　The new RX350 is equipped with a new lightweight aluminum alloy 2GR-FE V6 3.5-liter engine, which has greater horsepower and torque, with a maximum of 204KW/6,200rpm and a maximum of 346Nm/4,700rpm. The engine outputs more than 90% of the high torque in the range of 2,300 to 6100 rpm, strengthening the power output when driving in urban areas, and better fuel efficiency. According to the Energy Bureau of the Ministry of Economy, it can reach 6.5 km/L in urban areas, 11.15 km/L at high speed, and an average fuel consumption of 8.8 km/L. Double, the system can provide the driver’s best demand, low pollution, and high efficiency at any time according to the engine speed and load. Strong torque at low speed, and more powerful horsepower at high speed.

"The new RX350 officially debuted in the Heling exhibition hall"

　　The new RX350 is equipped with a 6-speed AI-Shift artificial intelligence transmission control system, which can judge the current road conditions and driving habits, automatically learn the appropriate gear position and shift timing, not only smoother gear changes, few frustrations, but also added Direct Downshift direct downshift logic. When the driver steps on the accelerator, it can downshift in the shortest time to provide the most direct acceleration. Although the gearbox is upgraded to 6-speed, it is smaller in size and weighs 6kg less. In addition to better fuel consumption, the legroom on both sides of the front seat center console is also wider.

　　The new RX350 is equipped with Active AWD intelligent four-wheel drive system. Under normal driving conditions, Active AWD provides enough driving power in front-drive mode, reducing power loss by 30% compared with traditional four-wheel drive system. However, when starting, cornering and driving on bad roads, Active AWD will automatically distribute torque to the front and rear axles in a ratio of 50:50, providing better tracking and handling performance. Compared with traditional four-wheel drive system, it can provide more flexible handling performance and more economical fuel consumption. The leveled chassis allows for smoother airflow and effectively blocks noise from passing to the interior of the vehicle. The ultra-low drag coefficient of 0.33 not only increases high-speed driving stability, but also helps fuel consumption performance.

G-BOOK Intelligent Co-pilot System

　　It is worth mentioning that this new RX350 will be equipped with the first introduction of China’s G-BOOK intelligent co-pilot, this high-end technology is mainly based on the company’s information service system for high-end consumers, the system through the car wireless communication end point machine to provide mutual information services, and can connect a variety of compatible with the "G-BOOK" function of the device, with the Remote-Touch information operating system, DVD hard disk navigation, can provide emergency rescue, anti-theft tracking, alarm notification, traffic information and other operator services.

Autohome Lexus, Lexus RX 350 Premium Edition

Advanced equipment that is considerate of humanity

　　In the interior part, LEXUS takes the driver’s needs as the starting point and designs a very luxurious cockpit. The new Remote Touch intuitive information control device, when driving needs to operate the EMV multi-function integrated information system, not only does it not need to get up and touch the screen, but also does not need to move its eyes significantly. Only through the Remote Touch joystick and integrated buttons located below the gear guard, it can easily operate the Navi satellite navigation system, air conditioner, audio and other functions at the click of a finger, allowing the driver to focus more on the road ahead. Remote Touch remote control joystick, similar to the game console joystick, the user does not need to learn at all, and when moved to the option on the EMV multi-function integrated information system screen, there will be feedback power, and the operation will bring a more secure experience through clear touch.

Autohome Lexus, Lexus RX 350 Premium Edition

　　Secondly, in order to improve the safety and reduce the number and distance of the driving line of sight to the EMV screen and dashboard, the newly developed 8-inch backlit four-eye dashboard and OLED central information display. The OLED central information display can display various driving information. OLED has higher brightness and contrast than LED, and at the same time has a wider viewing angle. The ergonomic, covering and supporting seat not only increases the seat area, but also thickens the back and leg rests. The seat of the whole car is made of Semi-Aniline top leather. For Taiwan’s hot climate, the RX350 is specially equipped with double front seat hot and cold ventilation chairs, 12-way electric adjustment function and 3 sets of seat memory functions, so that the driver has a great comfort when enjoying the control pleasure. Easy Fold rear seat automatic storage pull rods are added on both sides of the suitcase. As long as you pull it lightly during use, the rear seats will automatically fall down, making it convenient for owners to place large objects.

　　Mark Levinson’s top-of-the-line sound system, with 15 appreciation-grade speakers in the car, creates 7.1-channel surround sound, and is equipped with ASL automatic audio compensation, allowing cabin occupants to experience the top-of-the-line auditory feast brought by Mark Levinson while driving.

Active and passive safety protection equipment

　　The new RX350 is equipped with VDIM vehicle dynamic integrated management system (integrated VSC +, TRC,, BAS?,), HAC ramp start assist system, reversing image assist system, side camera, parking assist system, near and far dual-mode HID headlights + active headlight steering control system, LED brake lights/third brake lights and other active safety equipment to improve driving safety. In terms of passive safety protection equipment, the RX350 has a total of 10 SRS aids (dual front seat two-stage SRS airbags, front passenger seat Dual Chamber dual-sphere SRS airbags, double front seat knee airbags, front and rear 4-seat built-in side airbags, and side curtain airbags), and front and rear 4-seat pre-retracted belt restraint seat belts. The double front seats are also designed to proactively push the headrest up when hit by the rear, providing better head support for the occupants and reducing the whip effect on the cervical spine when hit by the rear.

　　Since the introduction of the LEXUS RX car series in China, its innovative design, power performance, versatility and comfort have deeply attracted the attention of the elite. From March 26th, every store will have exquisite LEXUS gifts, and there will be a unique commemorative gift for booking and delivering the car. Consumers are welcome to visit Shanghai Heling to experience the unique charm of the new RX350, or call the Shanghai Heling sales hotline at (021) 5269-7989, (021) 5269-7010

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4S store address:456 Qilianshan South Road, Putuo District
4S shop phone number:021-52697010

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[19th Asian Games in Hangzhou] OCA and Hangzhou Asian Games Organizing Committee held a joint press conference.

　　Cctv news(News broadcast): The OCA and the Hangzhou Asian Organizing Committee held a press conference this afternoon (September 24th) to introduce the overall operation of the tournament since the start of the competition. At present, the events are running smoothly, and the guarantees for catering, transportation and medical care are in place. As the core and hub of the operation command system of the Hangzhou Asian Games, the General Command of the Hangzhou Asian Games is responsible for the comprehensive, efficient and unified command and scheduling of the Hangzhou Asian Games. With the help of intelligent IOT, VR panoramic technology and other technologies, the comprehensive command platform of the General Command of the Games can achieve second-level rapid scheduling and provide important command and scheduling guarantee for the operation of the Games.

Chen Hu： NATO’s eastward expansion involves countries getting closer and closer to China (Figure)

　　On May 6, soldiers from Georgia and NATO listened to a military exercise at the Wajani military base near Tbilisi, the capital of Georgia. Georgia’s Ministry of Defence announced on May 6th that participants from some NATO member countries and partner countries have started military exercises in Georgia. Xinhua News Agency/Reuters

　　On May 6, a Georgian soldier (right) and a Turkish soldier exchanged military exercises at the Wajani military base near Tbilisi, the capital of Georgia.

　　An exotic exercise we need to pay attention to.

　　Today I want to talk with you about NATO’s military exercises in Georgia.

　　On May 11th, NATO held the launching ceremony of a military exercise in Georgia. The exercise was divided into two parts, one called "Cooperation Longbow 09" and the other called "Cooperation Lancer 09". This military exercise lasted for a long time, from May 6th to June 3rd, nearly one month. Around this military exercise, the media reported earlier that the United States, NATO and Russia had a series of wrestling movements. These actions have attracted a lot of international attention. However, I noticed that in our country, especially among military enthusiasts and netizens, it did not cause particularly great repercussions, and everyone’s attention was not very high. Why is this happening? Perhaps everyone feels that this is normal, because in recent years, the United States, NATO and Russia have often struggled and wrestled, and everyone is used to it. On the other hand, most people may feel that this happened in Europe, which is very close to Russia and far from China, so they feel that this military exercise is not within the scope of concern. In fact, although this matter is far away from us geographically, it is not completely irrelevant to us, but needs our high attention.

　　Unlike NATO exercises

　　We can look at the countries participating in the military exercise, including the United States, Canada, Albania, Croatia, Spain, Britain, Greece, Hungary, Turkey, Czech Republic, United Arab Emirates, Georgia and Ukraine. Several other countries also wanted to participate at first, but later refused. These countries are Armenia, Latvia, Estonia, Kazakhstan, Moldova and Serbia. From the list of such a country, it can be seen that although this military exercise claims to be a NATO exercise, the taste of NATO is not very heavy. The main European countries in NATO, such as Germany, France and Italy, did not participate, and the relevant people in Germany also publicly expressed their opposition. Conversely, a considerable number of countries participating in this military exercise are republics of the former Soviet Union, such as Georgia and Ukraine; There are also some former Warsaw Pact countries, such as Hungary and the Czech Republic, and even some Gulf countries, such as the United Arab Emirates.

　　Looking at these participating countries, we simply don’t feel that this is a NATO military exercise, but more like a multi-regional and multi-national military exercise led by the United States. Some of these countries are very close to us. Although Kazakhstan rejected the exercise, it was actually included in the original plan, and Kazakhstan is already our close neighbor.

　　After reading these, we will have a feeling, is NATO today still the original NATO? The full name of NATO: North Atlantic Treaty Organization. Open the map and have a look. The North Atlantic is the two sides of the northern Atlantic, with North America on one side and Europe on the other. Now, we can see that the participating countries are far more than these two regions. NATO has actually come to our doorstep. For example, in the ongoing Afghan war, NATO is actually one of the parties in the war, and it has reached the border areas of China. Judging from the current situation, NATO’s eastward expansion is far from taking Russia as its border. If it goes further, it will approach China’s doorstep. Some analysts believe that NATO’s eastward expansion may have been pushed all the way to West Asia, and even East Asia can see "shadow NATO" (which actually refers to the military alliance of the United States, Japan and South Korea). Therefore, although this military exercise was held in Tbilisi, Georgia, and its geographical location is far away from us, the countries involved are getting closer and closer to China. NATO is already a military force that we should pay close attention to.

　　"Wolf Coming" Outlines American Strategy

　　On the surface, these things have happened frequently in recent years, and the outside world may feel accustomed to it. Shout "Wolf" every day! The wolf is coming! " It seems to be a normal thing that the wolf has never come. But I think in the international strategic game, this way is exactly what big countries are used to: that is, through activities that have never touched the bottom line and caused conflicts, a normal state has been formed for everyone. For example, this military exercise, if Russia does not make a series of reactions, then coming down once, twice and three times will actually become the default or recognition of this reality. Once this happens, the strategic intention of the leading country in the military exercise can be realized peacefully and easily.

　　You may also feel that the current NATO is not the NATO of the past, and the current NATO has become a tool for the United States to promote its global strategy to some extent. The military exercise under the name of NATO is far from NATO’s military exercise during the Cold War. From the participating countries of this exercise, we can vaguely see a sphere of influence outlined by the United States.

　　For more than half a century from the end of World War II to the end of the Cold War, Europe was the most stable region in the world. But after the cold war, Europe has become the most turbulent and changeable region in the world. As long as you open the map, you can see that from the end of the Cold War to today, the changes in the map of Europe are the most dramatic among all regions in the world.

　　The United States has always regarded itself as the winner of the cold war, and now it is trying to digest the achievements of the cold war and at the same time to further expand. In fact, this military exercise reflects the blueprint of its future sphere of influence in the eyes of Americans. This blueprint has been extended not only to the former Soviet republics and the former Warsaw Pact countries, but also to the Gulf region and even to West Asia. If we contact the so-called "shadow NATO" in East Asia, we can also feel the impact of this power expansion on Asia and East Asia.

　　It is too early to talk about the decline of the United States.

　　Many people say that after the end of the cold war, the United States seems to have been going badly. From a series of events such as the September 11th incident, the Afghan war and the Iraq war, some people say that the United States is on the decline. Actually, whether it is the rise of a big country or the decline of a big country, it is a long process. I’m afraid it’s too early to conclude that the superpower of the United States is on the decline.

　　On the contrary, at least Americans or American strategic decision makers believe that American power is at its peak. Because they have just won a "cold war" victory that lasted for more than half a century. After winning, the United States will continue to move forward and try to win in a wider range. Then in this larger scope, we can vaguely feel it in this NATO military exercise in Georgia. Therefore, this military exercise should be said to contain too many subtext.

　　From a military point of view, the significance of this military exercise is not great. It is very difficult for so many countries to hold a substantive military exercise, because the organization is quite difficult. Moreover, the actual number of officers and men participating in the competition is only over 1,000, which is out of proportion to the number of participating countries. But military weakness does not mean political weakness. Therefore, although the military significance of this military exercise is limited, its political significance is extraordinary. It gives us a sketch, or reveals a world map in the minds of American strategic decision makers in the future. This pace of expansion in the United States is bound to bring pressure and threats to other countries, and it is bound to trigger vigilance and rebound in other countries.

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The night in Dongguan business district is colorful. Guangzhou Daily All-Media Reporter Lu Zhengshe

　　"Do you want to make an appointment tonight?" "Let’s go!" After a busy day’s work, office workers don’t forget to meet their confidants for dinner, shopping and toasting. When you visit a city, you always have to appreciate the beautiful night, the bustling business district and experience the colorful nightlife. Citizens and tourists have become dazzling illuminators, lighting up the night and lighting up the night economy.

　　Since the beginning of this year, in order to promote consumption and release the potential of domestic demand, night economy, as a new growth point in the field of consumption, has been paid attention to by major cities across the country. Previously, an organization released the 2019 Urban Nightlife Index Ranking. Among the 337 cities at prefecture level and above, Guangzhou, Shenzhen and Dongguan have advanced into the top ten, and Guangdong-Hong Kong-Macao Greater Bay Area’s economic strength at night has begun to show its edge.

　　Guangzhou: Night Tour Museum to Create a "City that Never Sleeps"

　　"Take pictures?" Mobile photographers in Guang Zhouta enthusiastically solicit business from tourists. Every night, the light of "Little Man Waist" attracts a large number of tourists and citizens, and at the same time gives birth to tourist photography service. Until 11 o’clock at night, after the colorful Guang Zhouta said good night to the city, the tourists under the tower gradually dispersed. On the "Guangzhou Night", the shutter sound and laughter are endless.

　　Recently, in the new round of policies to promote consumption, the word "cultivating night economy" has appeared frequently, and cities such as Beijing, Shanghai, Tianjin and Chongqing have focused on "night business cards". In fact, "night economy" refers to the economic and cultural activities that take place from 6 pm on the same day to 6 am the next day. The reason why it can attract attention is closely related to its social benefits: according to the statistics of Guangzhou Municipal Bureau of Commerce, more than 70% of the turnover of retail and catering enterprises in Guangzhou in 2018 occurred during the night economic period; In some 24-hour convenience stores, entertainment, tourism and accommodation industries, the economic turnover at night can even reach 90%. These data all reflect that "lighting up" the night economy is of great significance for stimulating consumption and stimulating domestic demand.

　　Back in 1967, Guangzhou Ferry Company took the lead in launching the water tour business in China. When the first group of passengers set foot on the cruise ship with excitement, Guangzhou also began to forge ahead in the waterway of developing night economy. Up to now, "Night Tour of the Pearl River" has become one of the most popular scenic spots in China. In recent years, the Guangzhou International Lighting Festival, which has attracted much attention, has also effectively increased the income of hotels, restaurants, shopping malls, tourism, transportation and other services around flower city square and Haixinsha.

　　According to the 2018 Guangzhou Tourism Big Data Report jointly produced by china tourism academy and Unicom Big Data Company, the data shows that more than half of the tourists will choose to spend entertainment in the city’s business districts after visiting 22 scenic spots in Guangzhou. The attraction of scenic spots greatly affects the enthusiasm of tourists, which in turn affects the consumption of tourists. When attractive scenic spots delay their business hours until the evening, it is expected to promote tourists to stay in Guangzhou for the night, and then stimulate consumption the next day, which is the deeper logic of night economy.

　　"Hey, isn’t the Nanyue Palace Museum closed so late now?" The citizens who walked past the museum after dinner muttered to themselves. Since August, 12 museums in Guangzhou have announced that they will be open to the night on certain days, which started the "first shot" of developing the night economy in Guangzhou in the second half of the year. At the 26th meeting of the Standing Committee of the 15th Guangzhou Municipal People’s Congress held recently, the municipal government stated that "building a number of night economic gathering areas" was one of the six key tasks in the second half of the year.

　　On August 6th, Guangzhou Municipal Bureau of Commerce issued the Map of Night Consumption in Guangzhou, encouraging enterprises such as shopping and catering in the gathering area to provide night delay service, trying to build a night consumption gathering area, tap the potential of domestic demand, expand consumption by means of reform, further enrich and meet the growing demand of citizens and tourists for night consumption, and strive to form a brand of "Guangzhou Night" and create a "city that never sleeps" in Guangdong-Hong Kong-Macao Greater Bay Area by 2021. For Guangzhou, tapping the new kinetic energy of night economy is imminent and ready to go. However, where does the confidence of Guangzhou’s development come from?

　　In March this year, CBN conducted data analysis in six dimensions, including night traffic, the number of bars, the activity of mobile phone equipment at night, the value of city night lighting, the number of night punching in Tik Tok, and the number of night movie screenings in various theaters, and selected the ranking of city nightlife index in 2019. Guangzhou’s comprehensive index ranked third among 337 cities at prefecture level and above in China. With the help of the night industry foundation cultivated for many years, Guangzhou is bound to have more momentum and clear course in developing the night economy.

　　It is worth mentioning that nightlife cannot be directly equated with night economy. Guangzhou has a good nightlife foundation for developing night economy, but it still needs relevant policies and measures to guide and integrate different resources. The reporter visited Beijing Road, Tianhe Road and other business districts. When communicating with merchants and households, he learned that citizens are more concerned about the benefits of late-night public transport services in the future, the noise caused by the increase in the number of people in business districts, and environmental sanitation. In this regard, Peng Peng, a researcher at Guangzhou Academy of Social Sciences, also believes that the development of night economy in Guangzhou should deal with the problem of how to coexist between night business circles and citizens. Therefore, the development of night economy is a process of continuous coordination and discussion of the optimal solution. In the case that the government attaches great importance to the development of night economy, it is expected to introduce a series of specific measures to implement the development of night economy, which will guide the effective and high-quality integration of resources and help Guangzhou’s economy continue to maintain a steady and progressive trend.

　　Shenzhen: Night Economy Produces Night Tour Demonstration Street

　　On the evening of August 6th, visitors of Dongmen Commercial Pedestrian Street in Luohu, Shenzhen were weaving and dancing, and the opening ceremony of "Shenzhen Night Tour Economic Characteristic Commercial Demonstration Street" was unveiled at Dongmenching Food Plaza. Dongmen Town, as the main business in Dongmen Business Circle, will be open from 2 pm every day to 2 am the next day in the next month, and strive to build "Shenzhen Night Tour Economic Characteristic Commercial Demonstration Street". At a time when major cities are making great efforts in night economy, Shenzhen has also begun to learn from the experience of its sister cities and vigorously promote night economy, thus "Shenzhen Night Tour Economic Characteristic Commercial Demonstration Street" came into being.

　　As a vibrant immigrant city, Shenzhen has always been a hot spot for night consumption, with good climatic conditions, market base, consumer flow and fashion atmosphere. Recently, Alibaba released the top ten cities with the most active night consumption of Taobao, namely Shanghai, Beijing, Guangzhou, Shenzhen, Chongqing, Chengdu, Hangzhou, Dongguan, Suzhou and Wuhan. Shenzhen ranks fourth in Taobao’s most active city for night consumption, and it is well deserved.

　　Shenzhen’s night economy has both advantages and highlights, as well as unbalanced and uncoordinated shortcomings and weaknesses, which is the focus of night economy in the future. Several traditional hot business districts in Shenzhen, such as Dongmen, Huaqiang North, Coastal City, etc., are all very prosperous at night, but these business districts are mainly concentrated in the inner city of the original special zone, and the night economy of some new districts is still very weak, which can’t keep up with the needs of tourism consumption development. In some old cities, the map of night consumption has shrunk due to the transformation of villages in cities. In addition, there are no shops and night markets around some large residential areas, which makes it difficult for residents to meet their consumption needs.

　　In March of this year, RET Ruiyide, a real estate operator, released "Bright City — — 2019 Shenzhen Night Consumption Research Report (hereinafter referred to as the Report), by studying the typical formats of eight night consumption in Shenzhen, outlines the details of Shenzhen’s nightlife with big data.

　　According to the "Report", Shenzhen’s evening movie break time and other indicators lead the country. On average, there are more than 1,000 evening movies released in Shenzhen every day, and the total number of times and the average latest time of the break lead the country. By the beginning of this year, there were about 270 chain cinemas and 46 on-demand cinemas in Shenzhen, and the chain cinemas are still the main part of the film market. The total box office revenue of Shenzhen in 2018 reached 2.143 billion yuan, an increase of 5.79% compared with 2017.

　　Shenzhen is also a "midnight snack city". According to the Report, Shenzhen ranks first in the proportion of take-away orders in major cities from 21: 00 am to 2: 00 am the next day. In Shenzhen’s midnight snack market, more than 60% are restaurants that operate late into the night. Bao ‘an and Longgang are mostly traditional nightingales, while new nightingales such as wine houses are gathered in Futian and Nanshan. It is precisely because of the huge midnight snack market in Shenzhen that many brands begin to open 24-hour shops or extend their business hours. The important reason why people are willing to spend is that the midnight snack service can bring emotional release. In addition, the nightingale format is expected to become a new format choice for shopping centers, and shopping centers with open business space are more popular with nightingale brands.

　　People in Shenzhen also love to exercise at night. According to the Report, compared with other cities, Shenzhen has the highest proportion of people who exercise at night, and the number of people who exercise after 6 pm accounts for more than 70% of the total number of people who exercise all day. Fitness has become an important part of Shenzhen’s night economy. In addition to traditional fitness clubs and studios, in recent years, the rise of internet gyms has brought more possibilities for the fitness of urban people. The business model of Internet gyms is more flexible, which can realize long-term operation at night and give consumers ample space in terms of convenience, economy and choice.

　　At present, "night economy" has become a bright and eye-catching city label in Shenzhen. At the moment of exploring the vitality of consumption, Shenzhen’s night economy still has great development potential and excavation space.

　　Dongguan: Night economy mostly comes from material consumption.

　　Dongguan night economy is famous for its activity. On July 24th, Alibaba’s "Night Economy" Report was released, and Dongguan’s "Night Online Shopping Activity" ranked eighth in the country. At the beginning of August, word-of-mouth data showed that from January to July this year, orders for take-away snacks in Dongguan increased by 30% year-on-year, while orders for crayfish increased by 216% year-on-year. The night economy in Dongguan "lengthened" the night in Dongguan.

　　In Xiabafang, John Wan, Dongguan, as night falls and the lights are on, the buildings that look a little shabby during the day become lively. Dongguan locals and foreign tourists come here to take a walk, have a look and eat in Xiabafang and feel the "Gulangyu Island" in Dongguan. The reconstruction of Kun Yuzhou, not far from Xiabafang, is ready to go, and many surrounding towns and streets are trying to build their own "Xiabafang".

　　On August 16th, with the last concrete pouring in place, the 423m tallest building in Dongguan — — Building 2 of Minying International Trade Center was officially capped, refreshing the Dongguan skyline; As early as last year, when the International Trade Shopping Center opened, it became one of the most popular business districts in Dongguan. The surrounding First International Business Circle, cade square Business Circle, Convention and Exhibition Center, Yulan Grand Theatre and Municipal Plaza have built the most beautiful night scene in Dongguan.

　　Data show that in June this year, Dongguan accommodation facilities received 1,468,165 overnight tourists, an increase of 8.85% over the previous year. Among them, there were 158,429 inbound tourists, an increase of 5.32%; There were 1,309,736 domestic tourists, an increase of 9.29%. In the first six months of this year, the number of overnight tourists received by accommodation facilities in Dongguan has reached 10,142,910, a year-on-year increase of 5.33%. In the first half of this year, the development of service industry in Dongcheng Street, Dongguan, accelerated and increased efficiency. The gross output value of the tertiary industry reached 17.75 billion yuan, up 7.1% year-on-year, which became an important driving force for GDP growth.

　　It is not difficult to let neon lights light up the night in Dongguan. At present, Dongguan is transforming the periphery of the city center with an investment of over 100 million yuan. In more than a month, the music fountain and light show in the downtown of Dongguan will be unveiled together, and the face of nightlife in Dongguan will be completely new. By then, Dongguan will attract more tourists, and as tourists spend the night, the activity of Dongguan’s night economy will also increase.

　　However, most of Dongguan’s night economy still stays in the field of material consumption, especially in terms of food. Food stalls, restaurants, and takeout are all booming at night. In the field of spiritual and cultural consumption, Dongguan people like to spend in cinemas most. In recent years, there are more and more cinemas in Dongguan. Basically, there are several cinemas in every town and street. Compared with other cities, the ticket prices of cinemas in Dongguan are relatively affordable.

　　Compared with Guangzhou and Shenzhen, the shortcomings of Dongguan’s night economy are obvious. There are relatively few high-end cultural and entertainment facilities, and there are few performances by well-known literary and art groups at home and abroad in Dongguan, which makes Dongguan’s night economy basically stay in the field of material consumption and lack more in the field of spiritual and cultural life. Dongguan’s night economy still has great potential to be tapped.

　　At present, there is only one Yulan Grand Theatre in Dongguan, and high-end cultural and entertainment groups at home and abroad rarely choose to perform in Dongguan. Dongguan people want to enjoy these high-end performances, but also need to often run to Guangzhou and Shenzhen. In addition, the Dongguan Museum is no longer in line with the level of economic development in Dongguan. On May 18th, at the International Museum Day in 2019, Yang Xiaotang, member of the Standing Committee of Dongguan Municipal Committee and Minister of Propaganda Department, revealed that the Dongguan Museum would be rebuilt in the downtown area. After the new building on the tall building is completed, Dongguan people will have more choices for high-end cultural and entertainment activities.

　　Greater Bay Area’s Night Economy in the Third World

　　New york Bay Area: new york is a "city that never sleeps" famous for its 24-hour subway, and nightlife has brought it good economic benefits. In September 2017, new york set up a special "new york Nightlife" office, and in June 2018, it launched the first report on new york Nightlife. According to the report, in 2016, the economic aggregate of new york’s nightlife industry exceeded $35 billion, which provided nearly 300,000 jobs and brought $697 million in tax revenue to new york. In addition, during the five years from 2011 to 2016, the average annual job growth rate and average annual salary growth rate of new york nightlife industry were 5% and 8%, respectively, while the city average was 3% and 4%, respectively. The growth rate of the two indicators has exceeded the average level of the whole city, and the catering industry has played the most important role in it.

　　San Francisco Bay Area: San Francisco’s colorful nightlife is an important driving force for its economic development. According to the data of People’s Daily Online, San Francisco, as a leisure and entertainment center in the whole Bay Area, attracts nearly 80% of Bay Area residents to enjoy nightlife many times every month, and its economic contribution at night accounts for 36%. At the same time, the night economy in San Francisco provided 60,000 jobs in 2015, exceeding the overall employment growth rate; Turnover reached $6 billion, an increase of 43%; The tax revenue was $80 million, an increase of 45%, and all indicators should not be underestimated.

　　Tokyo Bay Area: Tokyo is not only a pioneer in developing night economy, but also a city with advanced night economic measures in the world. In recent years, thanks to the IP of Midnight Food Store, Tokyo has become a gathering place of night culture. Compared with other Bay Areas, the practice of Tokyo Bay Area, which is located in Asia, may be more instructive for Guangdong-Hong Kong-Macao Greater Bay Area.

　　In April 2017, Japan established the "Night Economic Members’ Union" to improve the entertainment consumption of tourists. In terms of transportation, it took measures to extend the operating hours of trams and subways and implement 24-hour public transportation on weekends; In terms of security, the Japanese version of the security block certification mechanism was established, monitoring facilities were added, and private security volunteers were mobilized. In addition, government departments will issue reports regularly to change people’s negative impression of nightlife. In order to improve people’s participation, the "‘ 24-hour Japan ’ Promoting the agreement meeting will make the development of night economy reach the state of "the government and the people are United".

　　Bay area wide angle

　　Jiang Dong, member of Guangzhou CPPCC.

　　Developing night economy needs to find the correct cultural orientation

　　Night economy is not a nightlife in the traditional sense, but a consumption and experience that integrates traveling, enjoying, eating, traveling, shopping and playing. It is a quality and tasteful economic and cultural activity led by urban culture, and it is also the overall embodiment of urban service and management level. If Guangzhou wants to develop a good night economy, it should play a good "cultural card".

　　Culture is the main line to promote night economy and the starting point of urban development. At present, most cities that develop night economy in China have a clear cultural orientation. For example, Xi ‘an is the ancient capital of the 13th Dynasty, with the Tang Dynasty as the background of urban culture, creating a night economic gathering area such as "Datang City that Never Sleeps". Foreign cities such as new york, whose Broadway performances have greatly promoted the development of night economy.

　　Guangzhou is one of the first national historical and cultural cities with a history of more than 2,000 years. Whether it was Nanyue State in the Western Han Dynasty, Sui, Tang and Song Dynasties or modern times, it had a far-reaching impact on this city. However, because of its rich and diverse historical and cultural accumulation, it has formed the status quo of non-uniform architectural style, mixed colors, diverse cultural themes and scattered tourist attractions, and economic activities and cultural consumption have not been well gathered and integrated.

　　Therefore, Guangzhou can activate the history and culture of Nanyue State in the Western Han Dynasty, and shape the cultural main line of "Millennium Capital" as the cultural business card and main color of the city. With the opportunity of developing night economy, Guangzhou can make an overall plan from the top-level design to solve the problems of "scattered and chaotic" and not prominent and distinct urban culture at present.

　　First of all, on the basis of the existing policies and measures to develop the night economy, Guangzhou should study and issue guiding opinions on developing the night economy, clearly put forward the development goals, tasks, supporting measures and responsibilities of the night economy, strive to create an open, orderly and active night economy environment and innovate the night economy management system. Secondly, define the orientation of cultural theme, and cultivate landmark night economic gathering areas in Pearl River landscape belt, flower city square city living room, Beijing Road pedestrian street, Shamian historical block, Shangxiajiu pedestrian street and other places around the "face and point" planning. Furthermore, we can focus on creating a theme performance with Lingnan cultural characteristics, which will be staged all the year round, so as to enrich the night entertainment resources. At the same time, we should improve the supporting measures for economic development at night and optimize the traffic organization and management in the nightlife gathering area and its surrounding areas.

　　In a word, leading the night economy with urban culture can improve the level of urban civilization, expand the consumption of cultural products and improve the quality of life of citizens.

　　Peng Peng, researcher of Guangzhou Academy of Social Sciences and vice president of Guangdong Institute of Comprehensive Reform and Development.

　　We should pay attention to differentiation in running the night industry well.

　　Recently, night economy has become a hot topic, and many cities regard it as a measure to stimulate consumption. Secondly, the colorful night economy helps to enhance the image and attractiveness of the city.

　　For Guangzhou, there are many benefits to developing the night economy. The first is to stimulate consumption and stimulate economic development to a certain extent. The second is to enrich people’s nightlife and improve people’s quality of life. In addition, it can enhance the image and popularity of the city, such as making Guang Zhouta, flower city square, Pearl River Night Tour and Pagoda into city business cards.

　　At present, with the arrangement of regional layout, Guangzhou may have to make more efforts in the field of night economy to run some characteristic industries better. For example, some theme cinemas can be opened, some long lines can be developed for the Pearl River night tour, and some wide venues can be planned for limited time opening in the bar street. In short, the development of night economy should highlight the characteristics of specialization and differentiation.

　　Of course, the development of night economy needs to strike a balance between bustling and disturbing people. Such as bar street, it is best to keep a certain distance from residential areas, or limit business hours and decibels on a wide sidewalk. In terms of public transportation such as subways, it is necessary to ensure the lines and shifts. In addition, the environmental impact assessment of each night economic agglomeration area is carried out regularly to listen to the opinions of stakeholders.

　　(Reporter Wen Chaorong, Wang Wan Li, Wang Na)

标签：苏州桑拿夜生活

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