Rene Liu: I don’t want to get old.

On March 30th, Rene Liu got up early.

>First, I replied to several work emails and looked at the outline of the visit arranged that day. Then, Rene Liu began to prepare a lunch box for his son, wake him up and send him to school.

>On the return trip, Rene Liu also turned to the hospital to visit her sick grandmother. When she got home, she began to exercise, take a bath and have lunch with the old public. Before leaving in the afternoon to become a female star, Rene Liu arranged dinner for the whole family, and did not forget to tell her husband when leaving the house. Remember to pick up her son from school and be on time.

>Rene Liu’s visit on that day lasted from afternoon to evening. Rene Liu said frankly that he didn’t adapt to the "business" for the new album released after a lapse of six years. One of the discomforts is that she is not used to focusing only on the "announcement" nowadays. In addition, she found herself unfamiliar with the current media (showbiz) environment, "it seems that I am a newcomer and everything has come back."

>Rene Liu

A female singer who no longer tore her heart out.

>In March this year, Rene Liu released a brand-new album "Everybody Be Well". It’s been six years since the release of her last album. At first glance, not releasing a film for six years seems to be quite "serious" for a singer, but Rene Liu is not sensitive to it. If it weren’t for the "six years" label repeatedly mentioned by propaganda copywriters and netizens, she didn’t realize that she had stopped recording "business" for so long. She will also quip: "People should think that I won’t come out to release an album, right? So there is nothing to expect. Now it suddenly comes out, but it’s … … Surperise! There is nothing’ waiting for a long time’ for everyone, okay? In fact, you are not waiting at all! "

>There is such a thing circulating among the people. Before making her last album, Rene Liu felt that she was "unable to sing" and that in the music world where new people came forth in large numbers, few people would like to listen to her "old girl" sing again. When she met at the airport, Jonathan Lee "knocked" her: the new girl certainly has the fragrance of the new girl, but the old girl also has the mellow fragrance of the old girl. Your feelings about life, your life story can be recorded and continue to sing. In Jonathan Lee’s view, Rene Liu’s unique emotional expression when singing is also precious.

>Rene Liu, who was "spurred", then launched her first work "I want you to be fine" after she became a mother, and she was also convinced that expressing her life and self-status with songs was something she could do — — But that’s not limited to the "album" form. As in the past two years, she has made several singles in different situations, and influenced by last year’s epidemic, she has accumulated more studio works, and the company has assembled them into an album. Rene Liu said frankly that this new edition is more like a selected "collection". Some of these songs, because the recording time has been too long, I can’t remember the mood at that time, which is quite like a lifetime ago.

>Rene Liu

>Although Rene Liu told herself that the outside world was not waiting for "Old Girl" to release an album, in fact, because she had sung too many popular golden songs in the past, the public still expected her to "return with a heavy weight" this time and bring a few more national karaoke songs like Later, Crazy for Love and Perfect.

>After the release of the album, Rene Liu saw some discussions, especially some "old fans" who listened to her songs all the way. "They will think that when this album comes out, they can listen to it for two days first, then have a good drink at KTV and sing it with me. But now I may feel that this album is not available. " Rene Liu concluded that the so-called songs that the outside world felt "not provided" were more "commercial" and more "passionate". There are also voices that she has some repetitions on some lyrics issues, such as talking about the theme of "loneliness".

>Regarding the interpretation of songs, Rene Liu has his own thoughts: "For example, people say that I am not passionate enough, and I am deliberately practicing this singing method when I am making this song. Because I think at my age, if I sing at the top of my lungs again, it doesn’t seem very appropriate. I hope it is a feeling of slowly coming. "

>Rene Liu

>As for the theme selection, Rene Liu said: "Although some topics will be repeated, with different experiences, my views on some things are no longer the same as before. Is its’ grey’ dark grey or light grey? Is its’ red’ bordeaux or purplish red? I think there is a difference. "

>Of course, Rene Liu admits that she hopes that the songs of this album can be "appealing to both refined and popular tastes": "I’m not that’ born’, just consider a work that makes me happy. After all, it takes a lot of resources to do, and it is to get the market (docimastic)。 But I also honestly say that I think Chinese pop music is still relatively young. What kind of songs should a Chinese female singer sing at this age? What kind of album is it? I don’t have many seniors to guide me. For example, I judged "All Lovers" and "Flying Day". Wow, this should belong to KTV, but you don’t think it is, so there is no way … … "After thinking about it, Rene Liu tidied up his expression:" Let’s just say that entertainment, I think whether listening to songs or watching movies, provides what I want to provide now. If someone likes it, they like it. If you don’t like it, I thank you. "

>Rene Liu believes that every piece of music will still attract its "stratosphere" audience, and she is not too anxious about it. Compared with the song "right", it is after the album is finished. How to promote it? This is the biggest challenge for Rene Liu.

>Rene Liu’s new album MV

A female star trying to keep up with the trend

>One day at the beginning of the year, Rene Liu sent Weibo to express his "shock". In the video, the "female star" scurried along the street, mumbling: When I came out of the company, my mind was full of the staff’s "new word" … … It turns out that my daily life is really too small. They said that I had to watch more programs outside my comfort zone so that everyone could "know me" and "know me" and let everyone know that I wanted to release a film … … What programs should I be on?

>It turned out that La Rene Liu, a colleague of the company, held an album enterprise promotion meeting that day. At the meeting, my colleague told Rene Liu that it was the Internet age, and she was asked to try some online programs, or she could take the initiative to shoot some videos for netizens to watch and spread. At that time, the team listed a lot of popular online synthesis types in the entertainment circle, and also selected a representative issue for each program to show to Rene Liu. "They thought I would fully understand and promise after reading it. But after reading it, I said, well, I really can’t do it … …”

>In fact, take the nearest inner entertainment circle as an example. In recent years, visible to the naked eye, many senior artists in the circle have begun to set foot in various variety shows. Or "ride the wind and waves" on the stage, "cut through thorns", or mix and match performances with the new generation of love beans, or collide in reality shows. Rene Liu’s novelty lies in the fact that artists need so many kinds of ways to promote themselves, but in "their time", they were nothing more than going to the radio, shooting magazines and holding autograph sessions.

>Rene Liu

>The reason why Rene Liu worries about her "no" is that she knows that she is not a variety personality. "Like my previous programs in fei chang and Yu-Ching Fei, they will throw me questions. For example, people like Figo will say,’ Hey?’ Then expect me to go on, but I will only’ hey!’ This way. So if I go to those programs, I will be very cold, and this kind of cold may be scolded by everyone, and I am’ blx’, afraid of being scolded, so I go less and make fewer mistakes. "

>existYuli studioAfter questioning, Rene Liu thought of two kinds of programs that she could accept: "One is a program of close friends, and I will feel very at ease. For example, He Jiong, if he asks me, I will be happy to go. In addition, I also like the program of Teacher Venus. "

>Rene Liu said with a smile that it is really difficult for his staff to carry out their work. "I often feel that there are not many opportunities left for me. Many (publicize) way, I said this is not suitable for me, maybe I was asleep at that time. In order to promote the album and increase exposure, they are also trying to find something I can do spontaneously, which is more in line with the media environment. "

>A few days ago, Rene Liu bought two unpacking videos online. One is unpacking electronic products; The other one introduced a fashionable toy. The idea of shooting out the box came from Rene Liu’s propaganda team. As it happens, when her husband gave Rene Liu a pair of headphones, she decided to "start" from the headphones and take the step of "new new human beings".

>Unpacking attempt from Rene Liu.

>At first, Rene Liu recorded a video at home. Having had experience as a film director, she carefully edited and packaged the material. However, after sending it to the team, it was mercilessly rejected by colleagues: "The video is too long", "I didn’t catch my eye for 5 seconds" and "there is no popular network language at all" … … Listening to colleagues constantly "counting down", Rene Liu chanted without grievances: "What do you say that if you can’t catch your eyes in the first 5 seconds of the video, you will be (netizen) brush it off, but I can’t be Ready at all for 5 seconds! "

>She even wrote a long letter to her colleagues, saying that she had tried her best to keep up with the trend of the times, but she also asked her colleagues to understand her. "Then I mean, netizens who really watch my videos and can stay are true friends to me. If you brush me off in five seconds, forget it. In addition, after all, online celebrity, who has lived in the Internet age for a long time, has a new language and ability that I can’t learn. I am afraid that if I imitate others too much, I will lose my original appearance and rhythm. "

>Finally, Rene Liu reached an agreement with her colleagues, and her short video content was taken over by her colleagues. Just as we are chatting, Rene Liu is stillYuli studioMake sure several times: "Did you see the final version? Do you think it’s ok? "

>Rene Liu and Martha filmed Vlog together.

>Occasionally, when Rene Liu brushes Weibo, she will find that Andy Lau, Tang Wei and Kwai Lun Mei who she thinks are great have entered the "live broadcast room" one after another. "That will make me feel that live broadcast with goods is a new way of publicity. And it’s real-time, and you can know immediately what others think. I am interested in going myself. In fact, for me, it’s still fun and can’t be forced. Because when I am forced to do something, it is counterproductive. So I still have to find a way that suits me. "

Homesick wife and mother

>When talking about my old friend He Jiong’s program,Yuli studioAsked a sentence: "That’s similar to his" Life of Desire ",let you go to a small village to live for a while, can you?" "I think it’s ok," Rene Liu thought for a moment. "I’m a lot of ok and restricted now because I want to be with my son and my family. I cherish my time with them."

>Unlike many artists who avoid talking about their families in media interviews, Rene Liu is particularly generous in sharing family. In a few moments, her daily topic will be trivial, which makes me suddenly feel that I am chatting with my next-door neighbor.

>She will share it naturally. In the family, her husband "Mr. Zhong" is much more fashionable than herself. 3C products, street brand co-branded, he will Update to her as soon as possible, "so will music. For example, when I was exercising today, he played a very nice song, and I especially asked him the name of the song, and then he would share it with me immediately (Note: John Mayer, New Light)。 But sometimes he will suddenly say, "Are you still a musician? Hum. "

>Since their marriage in 2011, it goes without saying that Rene Liu and her husband are also friends. The birth of his son in 2015 made Rene Liu more immersed in family roles. Even when we talk about her long-term exercise, she will correct: "I exercise, largely because I am a star." The main reason is that I have reached this age and my children are still young. I think it is quite important to try to stay healthy. "

>When my son was born, many people said to Rene Liu: You should seize this golden period and come out to work, because he sleeps most of the time. "But I was already very reluctant at that time. I think it is very important to take care of his life, such as feeding him, changing diapers and taking a bath. I hope to do it myself. " As his son grew up and became more capable of taking care of himself, Rene Liu found that he didn’t let himself go, but his dependence on his children became more serious.

>"Because he will communicate with me now," said Rene Liu with a gentle smile when he mentioned his son. "Like when I went to the Mayday concert in Tainan that day, he would think why not take him? I came back from the high-speed train early the next morning, got off the bus and went straight to the place where they had lunch. Then my son hugged me as soon as he saw me. God, at that moment, I felt that I would never travel again! What’s more, it is time for children to establish upbringing and values. I feel that I have the responsibility to stay with him. "

>In his early years, Rene Liu enjoyed the life of a lone ranger. After she tasted the beauty of "adventure" when she broke into the United States alone at the age of 16, she often flew around alone. In the album "Closed Daily Life", Rene Liu also sang a state of freedom: cleaning at home one scene before/booking a plane ticket the next. But whenYuli studioAsk her: "Can you still be in such a state now?" "no!" Rene Liu immediately shouted, "I can book a plane ticket in the next second, but I have to take my family with me. If I don’t take them, I can’t play enough. "

>Last summer, Rene Liu spent a lot of time making a summer vacation plan and taking a summer trip with his family, except that he took the stage by chance to "get a job". On the day of our chat, Rene Liu has already started to book hotels for his family this summer. "Don’t be surprised, it’s really necessary! Nowadays, there are few opportunities to go out by plane, children have the same holiday time, and there are only a few hotels suitable for the whole family, so there will be fewer choices. Like I couldn’t book it this morning! " Say and Rene Liu revealed a discouraged expression.

>Rene Liu

I don’t want to get old, but I’m also adapting to the aging Rene Liu.

>Referring to the most "heart-wrenching" work in the album, Rene Liu did not hesitate to choose "Golden Age". The lyrics write: The years can’t come back/Time is catching up/How lucky I am at this moment/I feel my body is getting old … … "It is very honest about my current state and my mood."

>Rene Liu recalled that when she heard the DEMO of this song, she was adapting to the physical and psychological changes brought by age. Different from the previous abstract feelings, the traces of time are more and more concrete in Rene Liu’s life. "For example, you are no longer so free to move. When you stand up from the ground, you will really subconsciously’ Oh, my God’ to make such an exclamation; Or you used to lose weight, maybe you lost a few kilograms in three days, now you have to lose a month, then eat three meals, and your weight will come back. "

>When interviewed many years ago, Rene Liu admitted that he was afraid of being old. "Because I am afraid that others will take care of me. Besides, I am afraid of losing my creativity, my enthusiasm and my quiet inside." Now standing at the threshold of 52 years old, Rene Liu feels: "I think my curiosity about the world and passion for things have not changed. However, one day before, my agent sent me a series of photos, and I suddenly found that my time did not allow me to accept light things for so many years. Because I am busy with more chores of life every day, there is no way to brush what is the most popular and what is hot search forever. Some things may have passed in a flash, and when you know it again, people will think it was before, and the times are so fast now. So … … Everyone is old, and no one is not old … …”

>Rene Liu and Martha.

>When "I Dare to Be Alone in Your Arms" was released in 2014, Rene Liu wrote in a "letter to himself": Be old happily, justly and elegantly. Rene Liu mentioned it again in the last song of the new album "Today is My Birthday".

>When talking about this "golden sentence", Rene Liu said with a smile: "I was looking through some notes a while ago, only to find that I write this word for myself almost every birthday. It seems that I really haven’t improved. However, every year the expectations are the same, but the mood is different, and it is getting harder and harder. Indeed, in the trivial, it is really difficult to remain elegant. Are you justified? Nobody seems to care either. For example, many things are’ black’ and’ white’ to me, and there can’t be gray. But people often come back to me and say, that’s not important. But for me, the word’ that’s not important’ makes me panic, and I get hysterical. Therefore, I have been learning. "

>A few years ago, when someone asked Rene Liu "when is the most beautiful", she would answer "when she was plain". In recent years, after a day’s chores, when she occasionally looks in the mirror at night, she will be "shocked" by her appearance. "That’s really not elegant." In the era when the whole people advocate medical beauty, whenYuli studioWhen asked whether Rene Liu would consider using some medical and aesthetic means to maintain her state, she first made a careful understanding to us, and then generously said that if necessary, she would not be excluded in the future. "I think it is a very good thing if I can make myself feel good and make others happy. But I must be very cautious. Because although I don’t want to get old, I don’t want to get weird. "

>At the end of the chat, Rene Liu andYuli studioShe shared two things that made her feel happy recently: one was to attend a concert of her friend Mayday a few days ago. "There are really too many feelings with them. For example, I took a special photo of them that day,’ As long as you are ordinary and happy in this life, who said that this is not great’. I think it’s right. It’s the same as my album’ How are you?’ You are ordinary now, but you are happy. I think this is super great. "

>The other is that on the night of a business trip, my husband and son sent her a video of a father and son making caramel pudding together. "They are also waiting for me to go home and make it for me. These seem to be small things, but they are all my happiness. "

>Occasionally, Rene Liu will miss the lonely self in the past, but she is also willing to end her life with "You can tell yourself/this little life in the past/not only ok/just ok". "It is richer than I thought. Although I have experienced stumbling and falling all over, I regret some things I did. But then again, that’s what I want to do and want to do now. Of course, I also have many wonderful experiences, so,’ OK’. "

The first Lynk & Co Center in Macau, China officially opened, Lynk & Co 08 EM

  On November 10, Lynk & Co Motors made an appearance at the 13th China (Macau) International Automobile Expo, and Lynk & Co Motors’ first Lynk & Co center in Macau was officially opened. This is not only a new step in Lynk & Co’s "Asia-Pacific Strategy", but also will play an important window role in the future development of new markets in South East Asia, demonstrating the competitiveness of China’s new high-end automobile brands to the global market.

The first Lynk & Co Center in Macau, China officially opened, and Lynk & Co 08 EM-P made a stunning appearance _fororder_image001

Lynk & Co makes its debut at the Macau Motor Show

The first Lynk & Co Center in Macau, China officially opened, and Lynk & Co 08 EM-P made a stunning appearance _fororder_image002

Shell Jacqueline Lynk Team driver Zhang Zhiqiang’s active car debuts at the Lynk & Co booth

  Macau is one of the first cities in China to launch motorsports, and it is home to the world’s oldest street car race, the Macau Grand Prix. It was at Macau’s Ocean Speedway that the Lynk & Co 03 TCR fought at home and won three championships at the 2019 WTCR Macau Grand Prix, setting a race record. The opening of the Lynk & Co Macau Center will officially sell the new generation of Lynk & Co 03 + to Macau users, satisfying Macau users’ pursuit of performance and driving fun.

  The new generation of Lynk & Co 03 + is equipped with Drive-E 2.0TD T5 Evo + 8AT power system, with a horsepower of 265Ps, a peak torque of 380N · m, and a 100-kilometer acceleration of 5.7S, with strong power performance; the whole system comes standard with a 12.8-inch central control large screen + 12.3-inch LCD instrument, Qualcomm Snapdragon 8155 cockpit chip, with three-finger sliding screen function, AR-HUD and other advanced technology configurations, with intelligent high-end auxiliary driving system, showing more performance and technology. The appearance of the model is wide-bodied and low, coupled with a streamlined body design, showing a more sporty sense, perfectly matching the younger generation of users’ yearning for freedom, individuality and speed experience.

The first Lynk & Co Center in Macau, China officially opened, and Lynk & Co 08 EM-P made a stunning appearance _fororder_image003

Next Generation Lynk & Co 03 +

  At the same time, in order to meet the growing demand for new energy vehicles in the Macau market, the high-end smart electric hybrid SUV – Lynk & Co 01 EM-P has also entered the Macau market simultaneously, providing a safe, interesting and anxiety-free new energy option.

  The Lynk & Co 01 EM-P is equipped with a three-speed dual-motor hybrid electric drive DHT Pro and a DHE15 hybrid special engine, with a comprehensive fuel consumption of 1.54L/100km and a comprehensive battery life of 850km, achieving a perfect balance between performance and energy saving. It adopts the latest generation of electronic and electrical architecture and integrates 27 Lynk Co-Pilot intelligent driver assistance systems, making it more intelligent. It adheres to the global safety concept to ensure the safety and reliability of the three-power system. It provides 3.3kW of external battery discharge power to provide all-round comfort for outdoor activities.

The first Lynk & Co Center in Macau, China officially opened, and Lynk & Co 08 EM-P made a stunning appearance _fororder_image004

Lynk & Co 01 EM-P

  In addition to the two models officially sold, the new model just launched in September this year – the luxury smart super SUV Lynk & Co 08 EM-P – also debuted at the Lynk & Co Center in Macau, and its unique styling design has also attracted the attention of many Macau users. It is reported that this model is expected to go on sale in the Chinese Macau market in 2024.

  The Lynk & Co 08 EM-P is the first strategic model based on the CMA Evo native new energy architecture. Equipped with the EM-P super range extension electric system, it provides a luxury driving experience of "super performance". The comprehensive power reaches 436kW, the 100-kilometer acceleration only takes 4.6 seconds, and the CLTC pure electric battery life can reach 245km, and the comprehensive battery life can reach 1400km. The Lynk & Co 08 EM-P adopts a highly recognizable second-generation design language, and also provides immersive first class, including the exclusive Harmanka 23 speaker sound system in the same class and the industry’s first 92-inch borderless AR-HUD. At the same time, it is the first time to take the LYNK Flyme Auto car to create an atmosphere space where technology and design are perfectly integrated, and the luxury experience in the new energy era is pulled to a new height. 

The first Lynk & Co Center in Macau, China officially opened, and Lynk & Co 08 EM-P made a stunning appearance _fororder_image005

Lynk & Co 08 EM-P

  Globalization is the innate gene of Lynk & Co. From being born global to going global is the only way for Lynk & Co. As of October 2023, Lynk & Co’s global cumulative sales have exceeded 990,000 units, and it will soon become the fastest Chinese high-end car brand to reach one million sales. In the future, Lynk & Co will continue to uphold the original intention and vision of "continuously changing mobile travel and making people love travel more", and continue to move forward for the goal of "global new energy high-end brand". (Photo: Provided by Lynk & Co.)

Which one of the new generation Mercedes-Benz E-Class long wheelbase models made in China is more worth recommending?

  Beijing Benz’s new generation of Mercedes-Benz E-Class long-wheelbase models have launched a total of six models, and the official guide price range is 449,000-529,800 yuan. Compared with the previous generation, the new generation (11th generation) Mercedes-Benz E-Class has been greatly improved and upgraded as a whole, especially equipped with a number of domestic market-specific configurations in terms of comfort configuration and intelligence, and the power is still equipped with a 2.0T engine with high and low power adjustment. Then, how should we buy a new generation of Mercedes-Benz E-Class long wheelbase models? 

  The new generation of Mercedes-Benz E-Class long-wheelbase models has cancelled the configuration level of "E 300 L distinguished model". At present, all six models are actually divided into three configuration levels, namely, entry-level E 260 L sedan and E 260 L sports sedan, middle-level E 300 L fashion sedan and E 300 L sports sedan, and high-level E.

Which one of the new generation Mercedes-Benz E-Class long wheelbase models made in China is more worthy of recommendation _fororder_image001

  The body length, width and height of the new generation Mercedes-Benz E-Class long wheelbase models are 5092/1880/1493mm respectively, and the wheelbase is 3094mm, only the wheelbase length is 133mm longer than that of the standard wheelbase version. Even compared with the current Mercedes-Benz E-Class long-wheelbase model, the overall dimensions of the new generation Mercedes-Benz E-Class long-wheelbase version have also increased. The new generation Mercedes-Benz E-Class long wheelbase model is the first Mercedes-Benz model equipped with the third generation MBUX intelligent human-computer interaction system, and also the first luxury brand model equipped with Qualcomm 8295 intelligent cockpit chip. Qualcomm 8295 intelligent cockpit chip adopts 5 nm process technology, combined with the faster network speed provided by 5G communication technology, and with the newly upgraded "mind-reading voice assistant", it supports colloquial language interaction and issues multiple instructions at one time, thus making voice interaction more natural and smooth.

Which one of the new generation Mercedes-Benz E-Class long wheelbase models made in China is more worthy of recommendation _fororder_image002

  The 360 surround ambient light equipped on the new generation of Mercedes-Benz E-Class long-wheelbase vehicles has the function of "moving with the sound", which can work together with the audio system and automatically adjust the interior lighting according to the music rhythm. With the 21-speaker Burmester audio system and seat oscillator, it can bring a more stereoscopic sound experience to the occupants in the car.

Which domestic new generation Mercedes-Benz E-Class long wheelbase model is more worthy of recommendation _ for order _ IMAGE E003

  The new generation of Mercedes-Benz E-Class long wheelbase vehicles have L2+ level auxiliary driving ability, which can automatically change lanes, overtake and avoid large vehicles on expressways and urban expressways, and automatically enter or leave the ramp. Moreover, all these functions have been customized locally, so that they can adapt to smaller lane-changing space and lower lane-changing speed (50km/h).

Which one of the new generation Mercedes-Benz E-Class long wheelbase models made in China is more worthy of recommendation _fororder_image004

  The new generation of Mercedes-Benz E-Class long wheelbase models are also equipped with more than 10 exclusive luxury and comfortable rear seats in China, such as electric adjustable rear seats that can be laid down 36, extended rear seat cushions, electric adjustable rear seat leg rests and velvet luxury rear headrest with neck heating function; In addition, there are comprehensive configurations such as coherent ambient lights in the back seat and wireless charging in the back seat, which can further enhance the riding experience of the rear passengers.

Which one of the new generation Mercedes-Benz E-Class long wheelbase models made in China is more worthy of recommendation _fororder_image005

  As the entry-level models of the whole department, the "E 260 L sedan" and "E 260 L sports sedan" with a guide price of 449,000 yuan are equipped with 2.0T low-power engines (maximum power of 150kW and maximum torque of 320 Nm). Compared with the "E 300 L" model equipped with a 2.0T high-power engine (maximum power of 190kW and maximum torque of 400Nm), the gap in power performance is still relatively large. The entry-level models of "E 260 L sedan" and "E 260 L sports sedan" don’t come standard with functions such as 360 panoramic image, seat memory in the main driver’s seat, and the front seat heating and the new generation of E-class digital keys for smart phones also need to be optional at an additional cost. Considering the guide price of this configuration level of nearly 450,000 yuan, it can be seen that its cost performance is not high.

Which one of the new generation Mercedes-Benz E-Class long wheelbase models made in China is more worthy of recommendation _fororder_image006

  As the high-end models of the whole department, the "E 300 L luxury sedan" and "E 300 L luxury sports sedan" with a guide price of 529,800 yuan have naturally included most of the highlights of the new generation of Mercedes-Benz E-Class, but they are like the bright star rain digital headlight assembly, the bright star ring grille, the quiet cockpit system, the naked-eye 3D digital instrument screen, the multi-area intelligent air conditioner, the active atmosphere light with the function of moving with the sound, and the MBUX intelligent atmosphere light. From the perspective of the best cost performance, it is not necessary to choose "E 300 L luxury car" and "E 300 L luxury sports car" with high grades.

  The models of the whole department are "E 300 L Fashion Car" and "E 300 L Fashion Sports Car" with a guide price of 499,800 yuan. The "E 300 L Fashion Car" and "E 300 L Fashion Sports Car" in the middle of the configuration not only have 2.0T high-power power equipment, but also have standard configuration. Compared with the high-grade "E 300 L Luxury Car" and "E 300 L Luxury Sports Car", the differences mainly focus on the MBUX super screen and the exclusive comfortable configuration of the rear seats. Relatively speaking, the choice of "E 300 L fashionable car" and "E 300 L fashionable sports car" with middle grades can maximize the cost performance and is worth recommending. (Source: Mercedes-Benz)

The crew of "Hurricane" helped Zhang Songwen’s new film, Bai Ke burst into tears when he met his idol


1905 movie network feature On the evening of March 20, the film premiered in Beijing, and the director and the lead actors appeared for a post-screening meeting.


The main creator "Family and Friends Group" who came to help out for "More than Endless" on the day could be described as a strong lineup. Wanhe Tianyi and a group of friends came to call Bai Ke, half jokingly saying that everyone always likes "bad words", but this time they are really happy and proud of Bai Ke’s performance.


For Bai Ke, the most special audience of the night was the writer. The "King of Fairy Tales" told a story with imaginative words in his post-screening remarks, and the final answer was revealed that the "protagonist" of this story was the young Bai Ke, and his stage name was taken from his favorite fairy tale "Bai Ke".

Zheng Yuanjie

Zheng Yuanjie’s speech made Bai Ke cry on the spot, but the touch was "fleeting". Zheng Yuanjie then expressed his excitement to Zhang Songwen, the star of Bai Ke, as a fan of the drama, to be able to see "Gao Qiqiang" at the scene.


And Zheng Yuanjie not only met "A Qiang" – that day, "Jinghai" and the ruthless Gao Qisheng (actor), Gao Qilan (actor Ronnie), Tang Xiaolong (actor) and Lao Mo (actor Feng Bing) were all there to support "Big Brother" Zhang Songwen’s new work.

Su Xiaoding


In addition to praising Zhang Songwen’s consistent performance as always, Su Xiaoding also praised the director and Bai Ke for adding "constellation details" to the role: "I noticed that Han Dong is a Capricorn, and as a workaholic, it is really (rare) to be able to do this for friendship."


Wang Junkai

On the same day, the "Pingyao Film Festival Curator", as well as actors, actors, etc., also attended the premiere of "More Than Endless". It is reported that the film will be officially released on March 24.


Fan Bingbing won the "Honorable Maker Award" and received the award on the same stage as Feng Xiaogang


Feng Xiaogang and Fan Bingbing


Fan Bingbing accepts the award


  On the evening of November 26, the 2010 4th "National Spirit Builder Honor" Award Ceremony Shanghai 800 Show Creative Industry Park was grandly held. The winners of the ceremony and hundreds of opinion leaders, social celebrities and media guests gathered together to share this glorious moment. Fan Bingbing, one of the winners, attended the ceremony with Feng Xiaogang, Meng Jinghui, Wang Shi and other eight winners, and she was also the only film and television actor to receive this honor.

  Fan Bingbing was dressed in a gorgeous dress that night, wearing a century-old antique watch, with high hair, dignified and noble, and stunned the audience. Fan Bingbing stood on the podium very excited, saying that the award was too heavy for her, and the winners were all artists she respected or leading figures in their respective industries. She felt that she was very insignificant in it, and she did not do enough, and she will definitely continue to work hard in the future. Fan Bingbing also said that she has won many awards, but this award has the meaning of national spirit, which is very important. She has worked in many places abroad. When asked if she is an actor from Korea or Japan, she will say loudly that she is from China, and she is also very proud at this time. She will be on the road of her dreams with tenacity and strong strength. This is also in line with the essence of the Mercedes-AMG brand "will, strength, dream".

  The nine winners of this "National Spirit Builder Honor" are all pioneers of the Chinese era with outstanding achievements: performing arts star Fan Bingbing (the winner of the 23rd Tokyo International Film Festival), Zhou Chunya (the author of the famous painting "**" and one of the most talented painters in China), Pan Gongkai (the president of the Central Academy of Fine Arts and the vice chairperson of the China Artists Association, the chief exhibition designer of the China Pavilion at the 2010 World Expo), Vanke Group founder Wang Shi (the creator of the oldest Chinese to reach the summit of Mount Everest), Meng Jinghui (the most influential experimental drama director in the Asian theater, the director of the National Theatre of China) and Feng Xiaogang (the famous director, directed the commercial blockbuster), composer He Xuntian ( Famous composer, producer, professor at Shanghai Conservatory of Music, representative work "A Sister Drum", which won the 1989-1990 Outstanding Musical Achievement Award in the United States and the 1995 Golden Tripod Award in Taiwan), international fashion designer Han Feng (one of the most famous designers in China, the latest image spokesperson of the Dior brand in China), "Ballet Emperor" Tan Yuanyuan (principal dancer of San Francisco Ballet, the only Chinese ballet dancer to serve as the chief dancer of an important international ballet company, has won several international ballet gold awards).

  Fan Bingbing, as one of the representative figures of performing arts stars, has been in the entertainment industry for ten years and has won great success with his unremitting efforts. He has won many awards such as the Hundred Flowers Award and the Eurasian Film Festival. In 2010, he won the 23rd Tokyo International Film Festival for his outstanding performance in the film, adding another honor to the Chinese film industry. Fan Bingbing has come all the way, firm and persistent, with excellent "will, strength and dream", her career has continued to climb, and she has created excellent works one after another. She has made a name for herself in the international film industry and won glory for people. She has maintained good cooperation with many top global brands. At the same time, she does not forget her social responsibility as a public figure, actively participates in a number of charitable causes, and personally initiates and funds the pure public welfare charity project of "Heart of Love" to help children with heart disease in Tibet. Fan Bingbing deserves the honorary award of "National Spirit Maker", which is the best praise and encouragement for her achievements.

Sebrina, Zhao Liying leads the rise of new forces of George W. Hua Dan after 1995 (Photos)

Zhao Liying and Sebrina lead the rise of new forces of George W. Hua Dan after 1995.

Stills of Sebrina’s "Unintentional Master" 

  In today’s entertainment circle, which started after 1995, it is not surprising that there are small fresh meat and small Hua Dan. In addition to high face value, these children have to rely on their own efforts to keep climbing up, or they are lucky enough to be appreciated by the director. In short, they continue to get opportunities and make their mark on the screen. And their performances in the entertainment circle are not the same.  

  Sebrina is one of the well-developed young stars in Hua Dan after 1995. Born in 1995, Sebrina’s screen debut was played by Hugh and Jiang Shuying in "Cyclone Eleven", playing the cheerleader Tang Ranqi of "Witch Learning". Then he took over the online drama "The Unintentional Master" and starred in the villain boss Yue Qiluo in the play. This beautiful "banshee" was interpreted by Sebrina with a little scary evil. Later, a similar "banshee" three-tailed red fox flower moon was created in The Legend of the Qingqiu Fox, which continued to challenge the fantasy drama, and even during the filming, she was once romantically linked with her partner Ruoyun Zhang.

Zhao Liying and Sebrina lead the rise of new forces of George W. Hua Dan after 1995.

  Recently, in anhui tv’s hit drama To Youth, Sebrina challenged the theme of youth campus and played Zheng Wei, the No.1 jade-faced flying dragon, and launched a love-hate dispute between Chen Xiaozheng and Lin Jing. From the heroine of the fantasy drama to the youth drama, Sebrina, the post-1995 sister, released her youthful breath, and her fresh and beautiful dress and skillful acting skills won praises from countless netizens. In the latest broadcast story, Zheng Wei left the campus in tears and started a deep farewell with the senior played by Dong Chunhui, which caused countless netizens to burst into tears.

Zhao Liying and Sebrina lead the rise of new forces of George W. Hua Dan after 1995.

  Another young Hua Dan Zhao Liying, although she is not born after 1995, her popularity seems overwhelming recently. Speaking of her experience, it can be called bumpy. After running for nearly 7 years, it was not until "Hua Qiangu" that it really became popular. In the recent hit drama "Old Nine Doors", Zhao Liying played "Zhang Dafu" William Chan, and started the "Kai Yue Couple" mode. Yin Xinyue, who didn’t appear until after 8 episodes of "Hidden", set a new viewing record for weekly dramas in 2016 as soon as she appeared, and she also successfully sat on the throne of viewing queen.

Zhao Liying and Sebrina lead the rise of new forces of George W. Hua Dan after 1995.

  Compared with Sebrina and Zhao Liying, there are some post-95 Hua Dan, but they have become bold, such as Milk Lin. Selected by director Zhang Yimou to sing "Singing the Motherland" at the opening ceremony of the 2008 Olympic Games is well known to the national audience and is known as "the first child star in China". Milk Lin, born in 1999, is also a slim and graceful 17-year-old girl, but now she has been blackened to pieces. Some media broke the news that her clothes were too poor, and her fitting photos released in Weibo were also commented by fans that she was wearing old clothes.

Zhao Liying and Sebrina lead the rise of new forces of George W. Hua Dan after 1995.

  Another post-95 Hua Dan Nana Ou-yang, who made great efforts in the film and television industry, is also full of black physique. At the age of 12, he held a solo concert, and at the age of 13, he was admitted to the world’s top music school. After studying for two years, the real Bai Fumei dropped out of school and went into the entertainment circle, which in itself caused an uproar. Recently, the youth idol drama "Yes! When Mr. Shang started broadcasting, Nana Ou-yang’s Marisol-style acting continued to attract everyone to vomit wildly, saying, "I’m embarrassed after watching it.". In the play, Nana Ou-yang plays Xiaokui Lu’s golden sentence, "People can stand up if they fall, and the camera can be repaired if it breaks down!"! Xiaokui Lu, come on. " Jean Cheney Chen’s Champagne Burning is also very speechless.

  The "Five Beauties" in the just-hit urban drama Ode to Joy has successfully captured the hearts of a large number of fans, and Andy, who debuted as a child star, has once again become a topic. Compared with its well-known role of "light snow", Andy’s face as an adult is a little more feminine, and many netizens also questioned that her face became sharper and smaller. Andy was once caught in the "plastic surgery doubt cloud". However, she also responded on Weibo that she didn’t have plastic surgery, but she grew up. However, fans are still debating whether to have plastic surgery or not.

  There are talented people in the Jiangshan generation, and they have been leading the way for hundreds of years. The entertainment circle is changing with each passing day, and the emerging actresses are also unstoppable in the entertainment circle, and the post-95 s has also surged. Everyone has their own comments on the acting skills of these actresses, but their efforts are obvious to all. As for their future career, let us look forward to it together.

Wenjie brand delivered 12,700 vehicles in October, backed by Huawei, and Wenjie new M7 delivered 10,547 vehicles in October.

Some time ago, Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, said that he was "far ahead", which pushed the industry to a hot search, and its popular model, the new M7, attracted the attention of many consumers. On, Huawei demonstrated its innovative play in the marketing market, customized a brand-new large-scale rights and interests worth 27,000 yuan for the new M7, and added the guarantee of delayed delivery subsidy of 200 yuan/day. This strategy with both benefits and guarantees was once again sought after by the market, and the cumulative amount of large-scale orders was directly pulled to 80,000 in 50 days! It also brings new enlightenment to the marketing market!

Traditional marketing methods often only focus on welfare, but Huawei’s new M7 combines welfare and security to meet consumers’ needs and desires and bring consumers a brand-new experience. From the perspective of happiness, the rights and interests of Dading are as follows:

1. Equity time

November 1, 2023-November 30, 2023

2. Details of rights and interests:

① interior and exterior decoration matching gold worth 12,000 yuan;

② Matching rights and interests worth 15,000 yuan.

·Max smart driving version owners can deduct the optional ADS2.0 urban pilot NCA function by equal amount;

The owner of the ·Plus rear-drive version can choose a technology enjoyment package worth 15,000 yuan in equal amount;

Car owners of all models can also choose a combination of rights and interests with a value of 15,000 yuan (21-inch wheels with a value of 10,000 yuan and one of the original aftermarket products).

At the same time, the new M7 car-picking care plan will continue to "accompany": for the new M7 users who have completed the big payment before November 30, 2023, the order status on AITO App will start from the date when the delivery plan has been confirmed to the date when the vehicle has arrived at the store. If the waiting period in the following table is exceeded, the number of days will be exceeded (the date when the vehicle has arrived at the store-the date when the delivery plan has been confirmed-the waiting period) The standard of overdue subsidy is 200 yuan/day, up to 10,000 yuan.

At the same time, the new M7 has not been idle. At present, the new M7 version of Zhijie has completed the OTA upgrade, supporting the functions of high-speed NCA and urban LCC. On high-speed and elevated roads, vehicles can follow the navigation to their destinations, and consciously identify the signal lights to assist in controlling the normal driving of vehicles, intelligent lane change, intelligent speed limit, etc., which greatly liberates drivers from manipulating people. It can also show its talents in urban roads, cruise at a fixed speed, follow the car, cross corners, etc. in the traffic flow, and it can also realize automatic avoidance in and out of the lane, greatly improving driving safety and happiness. It is worth mentioning that Huawei also uses technology to make parking more self-free. Because of the launch of the custom parking function, users can drag and drop vehicle icons on the ground where parking is allowed but not marked. A temporary parking space is supported with the narrowest width of +0.4m, and there is no need to ask an old driver for parking.

The new M7 provides consumers with a more comprehensive car buying experience by combining welfare and security. Not only can you enjoy generous benefits, but you can also get subsidies for delayed delivery to ensure a smoother and more secure car purchase process. Under Huawei’s unique marketing model, the number of new M7 vehicles in Wenjie reached 80,000 within 50 days, which helped the brand to open higher. In October, all departments in Wenjie delivered 12,700 new vehicles! Among them, the delivery of new M7 bicycles in Wenjie exceeded 10,000, reaching 10,547, a record high! This fully proves consumers’ recognition and demand for products that combine welfare and security.

In addition to welfare and security, Yu Chengdong, managing director of Huawei, CEO of BG and chairman of BU, a smart car solution, set an example and personally came to the factory to supervise production and quality control. He also said: At present, all the employees of Celeste Smart Factory are making every effort to promote production. At the same time, they have invested more than 1 billion yuan in the whole supply chain, adding more than 20,000 people, and adding production shifts 22 hours a day to ensure that users can enjoy the smart driving life of the new M7 in the world as soon as possible.

Develop new marketing methods. Originally, I thought that Huawei was only far ahead in product strength. I didn’t expect that the big game was also a ride, and the slogan of "far ahead" was really not a shout. In addition, I would like to remind you that as of the end of the month, interested friends should pay close attention to it!

 

Will the latest Mao prize novel become a popular serious literature in film and television and become an IP "toon"

  Xu Zechen’s "Going North"

  Chen Yan’s protagonist

  Liang Xiaosheng’s In the World

  Since the 10th Mao Dun Prize for Literature was announced, the discussion around the five winning works has never stopped. People are more concerned about whether these works can be put on the screen and let a wider audience read the stories. In recent years, with the upsurge of big IP and traffic drama fading away, the market of realistic film and television dramas is picking up. Will serious literature represented by Mao Prize works become the new IP "toon" in the film and television industry?

  Mao Dun’s literature prize-winning works were once rich mines of film and television dramas. The winning works of the 3rd Mao Dun Literature Prize and Ling Li’s Young Emperor were adapted into TV series by Liu Heng, and the 3rd and 4th Mao Awards, Ordinary World and White Deer Plain, were adapted into TV series for broadcast, all of which gained both ratings and word of mouth. Mai Jia’s "plot against" was made into a TV series even before he won the Mao Award. The reporter learned through interviews that at least three of the five novels that won the Mao Dun Literature Award have signed out the film and television copyright and entered the process of film and television adaptation.

  Yao Xiaofeng and Xu Zechen have the same view on adaptation.

  The novel "Going North" published by Beijing October Literature and Art Publishing House and written by Xu Zechen, a powerful post-1970s writer, has won the Mao Dun Literature Award and the "Five One Projects" Award in succession. "Going North" tells a century-old story between several families on the Beijing-Hangzhou Grand Canal with two clues of history and present. It is not only a big book about "a river", but also a spiritual history about "a nation". As early as 2018, shortly after the publication of "Going North", this book was taken by the Enlightenment Film Industry and the copyright was successfully signed. Zhang Shuwei, the producer of the drama "Going North", told reporters, "This is not a particularly commercial act, but because the director and the original author are highly unified in spirit, which is the biggest feature of this project."

  The director of the drama "Going North" is Yao Xiaofeng, who has directed plays such as Little Husband, Tiger Mom and Cat Dad, and Taking Dad to Study Abroad. Zhang Shuwei said that after reading the original novel, Yao Dao liked it very much, and because he and Xu Zechen were both from Jiangsu, they felt very sympathetic, so they made an appointment with Xu Zechen soon. "The director’s vision of this play coincides with xu teacher’s. The director thinks that what attracts him most is the temperament and grand framework of the novel. They have many consistent ideas on the film adaptation of the novel." Zhang Shuwei said, therefore, the whole process of copyright granting is very smooth.

  At present, the drama version of "Going North" is in the process of creating the first draft of the script outline. Zhang Shuwei admits that the original novel has a large framework and a long time span, and it is no small challenge to adapt the TV series. In October, she plans to work with the director and screenwriter, and try to invite Xu Zechen to go all the way north along the Grand Canal to visit the places mentioned in the book and sort out her creative ideas. The film version of "Going North" is also in the early stage of preparation.

  Chen Yan’s two novels become sought-after IP

  Just like Going North, the film and television licenses for The Leading Role by Chen Yan and The World by Liang Xiaosheng were completed a year ago. At present, Chen Yan, who is the party secretary and vice chairman of the Chinese Dramatists Association, is a playwright himself. The TV series of the same name adapted from his modern Shaanxi opera Xijing Story was broadcast at the end of last year, and the response was good. Nowadays, Chen Yan’s two novels, Putting on a Stage and The Leading Role, which are based on the Shaanxi Opera Troupe, have entered the film and television process. The TV series "Dressing Taiwan" is directed by Li Shaofei, written by Ma Xiaoyong and starring Zhang Jiayi and NiNi. It is a TV series with a strong brand of "Shaanxi School". In an interview with reporters, Chen Yan said that "Loading Taiwan" has been finished and entered the post-production. The copyright of the film and TV series of "The protagonist" was signed a year ago and is currently in the stage of script creation. "Novel conversion film and television, is the film and television artists. I certainly hope that the adaptation can respect the original work. " Chen Yan said.

  Liang Xiaosheng’s million-word masterpiece "In the World" is known as "fifty years’ life history of China people". As early as the end of last year, Liang Xiaosheng signed the full copyright contract of In the World to a company named Uncultured. According to the company’s official website, the TV series "In the World" will join hands with Tencent Pictures and be directed by in the name of people director Li Lu. Liang Xiaosheng had previously worked as a TV adaptation of his own works "Annual Rings" and "Educated Youth", but he also said in a public lecture that he no longer intervened in the film and television adaptation of "The World", but only participated in the adaptation seminar.

  Among the five works that won the Mao Dun Literature Prize this year, the film adaptation of Li Er’s Ying Wu Xiong and Xu Huaizhong’s Leading the Wind is still unclear. The reporter asked Song Qiang, director of the planning department of People’s Literature Publishing House, the publisher of the two books. He said that after winning the prize, someone had come to negotiate the film and television copyright, but it was not clear whether to sell the copyright. As for "Brother Ying Wu", he thinks that this work is relatively large and may not be suitable for adaptation into a TV series.

  The adaptation of serious literature to film and television should not be high and low.

  Professor Li Shengli, director of the Department of Radio, Television and Literature of China Communication University, believes that taking the adaptation of works such as Massage, White Deer Plain and Ordinary World as an example, we can find that the overall acceptance effect of these Mao Prize works after IP adaptation is both well-received and applauded, but on the whole, Mao Prize works and TV dramas are art categories with similarities and differences, and their main acceptance groups have similarities and differences. "For a long time, there will be a huge gap between the main recipients of TV dramas and the recipients of serious literature. Of course, having excellent serious literary works as the foundation will make a good start for the vigorous development of realistic TV series in China in the future. Without this foundation, it is only possible to create truly excellent TV dramas by an excellent adaptation and creation team. "

  Li Shengli said that there is no clear boundary between serious literature and non-serious literature. From the specific works, some serious literary works also have the potential of popular culture, and these works are the easiest to be adapted into excellent TV dramas; Other serious literary works can be adapted by borrowing some points that are suitable for market acceptance, so that it is possible to make a film and television drama that is both good and popular, otherwise, it may become a spring snow with high and low music.

  Our reporter grew up.

Is it spring for science students to hand over their bright "employment transcripts"?

  "2019 China Labor Market Development Report" points out that the structural contradiction of college students’ employment is prominent, and the external environment changes cause the demand of college students to upgrade and the adjustment of college students’ supply to lag behind, which is manifested in the employment difficulties of liberal arts graduates and the shortage of science and engineering talents.

  With the end of the semester, the "autumn trick" in full swing has also come to an end. According to the statistics of the Ministry of Education, the number of college graduates in 2020 is expected to reach 8.74 million, an increase of 400,000 compared with the same period of last year. The number of graduates has reached a new high, and the employment situation is still grim.

  However, some college students find that their major is not as difficult to find a job as the students around them complain, and they can even easily hold several employment notices. Some surveys also point out that the employment of college students now presents a "structural contradiction": the change of social environment and the development of emerging industries lead to the shortage of science and engineering talents.

  Science and engineering majors hand over bright "employment transcripts"

  Looking back on my job-hunting experience during this period, Mou Panlong, a senior student at Northeastern University Qinhuangdao Branch, said, "I’m still very happy".

  Mou Panlong majored in electrical engineering and automation. As soon as he entered his senior year, he submitted resumes to several favorite companies online — — They are well-known companies in China, and they also participated in the presentation of professional counterparts organized by the school. Not long ago, the company that submitted his resume online contacted him and invited him to have a video interview the next morning. During the interview, he introduced himself briefly and asked several professional-related questions. In the evening, he was informed that the interview had passed.

  "Then we talked about the salary and treatment, and both sides were very satisfied. The result now should still meet psychological expectations." Yan Panlong said happily.

  An interview with the reporter of Zhongqingbao Zhongqingwang found that in science and engineering, there are not a few students who easily hold an offer like Mou Panlong. At the same time, during this period, colleges and universities began to release the employment quality reports of graduates in 2019, and the "employment transcripts" of science and engineering majors in many science and engineering schools and comprehensive universities were very eye-catching.

  According to the Report on the Employment Quality of Graduates in 2019 in Tsinghua University, as of October 31, 2019, the employment rate of graduates in 2019 in Tsinghua University was 98.1%. From the perspective of the industries to which the unit belongs, the industries with the largest number of graduates mainly include information transmission, software and information technology services. Enterprises are the main units for graduates to sign tripartite employment, accounting for 69.9% of the employed, of which private enterprises account for 33.4%.

  In addition, the "Report on the Employment Quality of Graduates in 2019" released by Beihang University shows that after the average annual salary of graduates in 2018 broke the 150,000 yuan mark, the average annual salary of graduates in 2019 reached a new high of 181,300 yuan, and the graduates received an average of 3.96 employment notices during the job search. In Beijing Institute of Technology, the employment rate of graduates in 2019 was 98.35%, and the top 30 enterprises (groups) receiving graduates were all units in important fields such as aerospace, aviation, weapons and electronics.

  "In Beijing Institute of Technology, it is not unusual for a student to get more than a dozen employment letters in his hand before the Spring Festival." Lin Jijia, director of the Career Guidance Center of Beijing Institute of Technology, also observed that the demand for science and engineering jobs has been increasing in recent years. He took the demand of employers for Beijing Institute of Technology as an example. "There is indeed an inequality between liberal arts and science and engineering. The demand for science and engineering posts is obviously greater than that of liberal arts, which may also be related to the positioning of the school."

  "Structural Shortage" of Science and Engineering Talents

  In the recruitment market of universities, why can "no job" and "no talent" coexist?

  Not long ago, the 2019 China Labor Market Development Report released by the Labor Market Research Center of Beijing Normal University pointed out that the structural contradiction of college students’ employment is prominent, and the external environment changes cause the demand of college students to upgrade and the adjustment of college students’ supply to lag behind, which is manifested in the employment difficulties of liberal arts graduates and the shortage of science and engineering talents.

  In some colleges and universities, we can see the "talent war" in the field of science and engineering from the industry distribution of employers recruited in colleges and universities. Zhejiang University’s "Report on the Employment Quality of Graduates in 2019" shows that from the distribution of the industries where 3,290 units are recruited from Zhejiang University, manufacturing, information transmission, software and information technology services, scientific research and technical services have the largest number, accounting for 50.46% of the total.

  In view of the "structural shortage" of science and engineering talents, Liu Xiaojie, deputy director of the Admissions and Employment Department of University of Science and Technology Beijing, said in an interview with the reporter of Zhongqing Daily and Zhongqing.com that this is basically the same as the demand for talents in the core technology fields urgently needed by the majority of employers in the process of national innovation and development. At the same time, there is a large demand for engineering students in some traditional financial and management positions, which really objectively reflects the urgent demand for science and engineering talents in the market.

  "The recruitment of enterprises is no longer focused on professionalism. They are more inclined to whether students’ ability is competent for the post, so it also provides a convenient condition for engineering students to apply for a job across the border, while the scope of cross-border job hunting for liberal arts students is indeed less likely." Liu Xiaojie said.

  Nevertheless, both liberal arts students and science students have their own advantages and disadvantages in the process of employment.

  Liu Xiaojie said that in the process of job hunting, science and engineering students have less practical experience related to employment. From the perspective of students’ individual ability, oral communication and expression, language organization ability and job preparation are often not as full as those of liberal arts students; However, the professional substitutability of liberal arts students is higher than that of science students, so employers will have higher requirements for job seekers’ personal ability and internship pertinence.

  Lin Yujia also said that from the perspective of job requirements, most of the positions for recruiting liberal arts students require portability, while the job requirements for science and engineering students mainly focus on professional skills. When science and engineering students apply for civil servants or other public management positions, their written test and interview performance are obviously inferior to those of liberal arts students.

  "In addition, judging from the job requirements announced by the national examination, there are not many positions that are not limited to majors, and many engineering students have no chance to apply for the exam. From the perspective of time schedule, the front line for liberal arts students to find a job is longer. " Lin Yijia said.

  College students should establish "reasonable employment expectation"

  For college students of science and engineering, it is more necessary to keep a cool head under numerous choices.

  Liu Yiwei (pseudonym), a graduate student of Tongji University, joined the "Autumn Recruitment" army in September last year and has now "landed". Recalling the recruitment experience in the past few months, she said, "The result is good, but the process is tortuous."

  In many written tests and interviews, Liu Yiwei had a deeper understanding of his major. "My major is technical, so compared with the liberal arts major, I feel it is relatively simple to find a counterpart job. But on the other hand, my choice is narrower than that of liberal arts students, and I can only find job opportunities in professional fields. Of course, as a science student, we should cherish what we have ‘ Technical threshold ’ " .

  Liu Xiaojie also found some gratifying changes in this year’s graduates’ job hunting. "First of all, graduates’ awareness of job hunting has improved compared with previous students. The choice in the process of job hunting is no longer limited to high salary, and more people are beginning to think about life and future planning. Secondly, the overall level of students’ job-seeking skills has improved, which is also inseparable from the generally solid development of employment in various universities. "

  In view of college students’ job hunting, many college teachers suggest that college students should establish "reasonable employment expectations".

  Lin Jijia said that the so-called difficulty in finding jobs for college students is due to the contradiction between supply and demand, but there are also reasons for high personal expectations. Many students’ unreasonable employment expectations lead to "high failure and low failure". "We should pay more attention to the material treatment, pay attention to the needs of the country, and pay attention to the matching of people and posts and long-term development".

  In addition, Liu Xiaojie suggested that it is necessary to make long-term preparations to avoid urgent needs. "Our survey shows that students who have clearly planned and practiced since their freshman year have significantly higher employment satisfaction and employment quality, and their employment difficulty is also lower. Therefore, only when they have a plan can they have a direction and a direction can they have motivation."

  Liu Xiaojie said that for science students who are now favored by employers, it is necessary to combine their growth with the needs of the country and the development of the mainstream. "Personal growth can only be more stable and faster if you stand on the big platform of the country, and you can only play a greater role if you are in the fields and regions that the country needs most."

  Zhongqingbao Zhongqingwang reporter Sara Ye

Survival status of automobile dealers: survive in extrusion, move forward in negative pressure | Titanium garage

Image source: vision china

"In the past two years, Yongao has taken over several new energy brands (Wenjie, Ai ‘an, etc.) to prepare for the resurrection, and the result is still poor." An industry insider lamented.

Automobile dealer groups in Dongguan, Zhongshan, Huizhou, Zhuhai and other cities, with nearly 80 4S stores, fell into a situation of no solution for a time. Now the cars were seized by banks, the delivery was fruitless, and the employees’ wages were not paid back. After the storm in Yongao, they left a chicken feather all over the place.

With the fermentation of Yong ‘ao Thunderstorm, the survival dilemma of traditional car dealers has been put on the table again. Yongao is not a case, but a microcosm of the real living conditions of traditional car dealers. But at the same time, we also see that in this century-old wave of automobile revolution, automobile dealers are also accelerating their transformation.

With the continuous improvement of the penetration rate of new energy vehicles, the automobile sales model is also undergoing drastic changes, and the traditional dealer model is constantly being subverted.

China automobile dealers association once released a report that 2362 4S stores withdrew from the Internet in 2020, nearly 1400 in 2021 and 1757 in 2022.

Similarly, according to the statistics of the Federation, in 2022, 40% of automobile dealers closed down, and about 11 4S shops closed down every day. At that time, more than half of automobile 4S shops were at a loss.

In 2023, according to incomplete statistics, about 1,500 ~ 2,000 automobile dealers in China quit the network, among which there are many large and medium-sized dealer groups.

In February 2023, Zhejiang Zhongtong Holding Group, the largest automobile distribution group in Taizhou, Zhejiang Province, suddenly closed its doors and ran away due to financial problems. The 19 4S stores under Zhongtong Group have all been closed, and a large number of employees have not been paid.

In April of the same year, the stores of Chongqing Longhua Industrial Group, a veteran 4S group that has been operating for nearly 30 years, closed down or transferred, and its Longao Automobile Sales and Service Co., Ltd. was planned to be acquired by Dachanghang Automobile Holding Group Co., Ltd.

Similar cases of bankruptcy, lightning storm and road running are still happening. The lightning storm of Guangdong Yongao Group is not an accidental event, but a reflection of the realistic dilemma faced by the entire automobile dealer system.

According to china automobile dealers association’s "Investigation Report on the Living Conditions of National Automobile Dealers in the First Half of 2023", in the first half of 2023, less than 1/4 of the automobile dealers achieved the semi-annual sales target, and more than 55% of the dealers judged the profitability as a loss.

Even the head dealer group cannot escape from it. According to Zhongsheng Group,Yongda automobileGuang hui Bao XinZhengtong automobileHarmonious automobileJudging from the financial report data of listed companies in the first half of 2023, compared with the data of the first half of 2022, the gross profit margin of these dealers all declined and their profitability declined.

"Even if the head dealer, the monthly salary will be discounted. For example, if you sell a commission of 20,000 yuan, it will be good to get 15,000 yuan." A frontline salesperson spoke to the titanium media App.

This is still the case for head dealers, not to mention small and medium-sized dealers. "We haven’t paid for half a year." The sales consultant of Guangzhou Suitian Automobile Sales Co., Ltd. (Guangqi Honda 4S shop) said. In April last year, this dealer was also complained that the boss ran away because of financial difficulties.

Front-end operations encountered obstacles, and the capital market began to respond. Last year, the huge group of auto dealers, the first IPO in China, embarked on the road of delisting. You know, at its peak, its revenue in Ceng Chao was 70 billion, there were nearly 100 cooperative automobile brands and more than 1,400 outlets of its 4S stores.

It is not difficult to see from the financial report data of the huge group that this once brilliant dealer is also facing greater operational and financial pressure. In 2020 -2022, the net profit of returning to the mother was 580 million yuan, 902 million yuan and-1.441 billion yuan respectively.

In addition, listed auto dealer enterprises include Zhengtong, Xinfengtai,Harmonious automobileCentury United stock has been lower than 1 yuan for many days, which shows the attitude of the capital market.

Although the Yong ‘ao-style thunderstorm has the factors of poor individual management, with the disappearance of one 4S shop after another, it is actually a series of chain reactions brought about by the transformation and development of the entire automobile industry.

In 2013,TeslaEnter the China market with the direct operation mode, and quickly open the brand recognition by opening a direct operation store in the city shopping center. Compared with the traditional dealer model, the direct sales model is more transparent and open, and has stronger control over offline channels, which can realize unified price control, avoid mutual internal friction among dealers in the past, and damage brand pricing and image.

TeslaAfter the opening of the road, domestic brands of new forces in car-making followed suit, and the direct sales model was regarded as the main trend of new energy vehicle distribution. Some new brands of traditional car companies also began to open direct sales stores or brand stores in Shangchao.

The blossoming of direct sales model has impacted the traditional dealer model, and dealers and car companies have changed from partners to competitors. This role change has undoubtedly increased the sales pressure of dealers.

"The sales of direct sales outlets don’t care how much the company loses, thinking of ways to give extra discounts to promote orders, but dealers have to control costs and can’t stand it." An industry salesperson told the titanium media App.

At the same time, most dealer channels are fuel vehicles, but in recent years, the rapid penetration of the market share of new energy vehicles has hindered the sales of fuel vehicles, and under multiple pressures such as frequent price wars, it has accelerated the collapse of traditional car dealers.

The terminal transaction price continues to drop, and the result of price-for-volume exchange is that the increment does not increase profits, but most of the increment is new energy vehicles, and the sales of traditional fuel vehicles continue to decline. "Fuel vehicles are basically losing money. By the end of the year, manufacturers will make rebates and meet the standards and barely survive." An industry insider bluntly said.

The price war has not stopped. On January 1, 2024,TeslaOnce again, the first shot of the price war was fired, and the official announced the preferential policies. Subsequently, other car brands followed closely, or announced the reduction of the price of the model, or introduced limited-time car purchase benefits and subsidies.

In addition to external factors, the survival problems of automobile dealers also have their own reasons, such as the low efficiency of distribution model and the pressure on profits caused by serious inventory squeeze.

Under the distribution mode, car dealers will approve some models from car companies for sale. Whenever the market is under pressure periodically, car companies often "sell" new cars to dealers for their own revenue performance, which is the so-called "pressure inventory". However, car dealers mostly borrow money from banks to pledge their cars. Once the inventory increases and the leverage is unbalanced, car dealers will face a thunderstorm crisis.

According to an industry insider, titanium media App revealed that a car dealer approved a certain model of a traditional car company, and the car of the previous year was still in stock and not sold. Similar situations have occurred from time to time in various dealers.

It can be seen that the survival problem of automobile dealers is not caused by a single factor, but by the joint action of the whole marketing system reform, price war and other factors. It should be pointed out that the painful period of industry transformation is hard to avoid, but it is in every change and under the new market screening mechanism that the industry can finally be rejuvenated.

When God closes this door, he will open another door for you. For car dealers, it is not without new opportunities in the period of industry transformation.

"4S stores have experienced an explosive period and a comfortable period from scratch in China, and now they are caught in an’ economic crisis’ in a sense. The way to solve the crisis is to adjust the structure and change the way." Yang Xiaoyong, chairman of Lanchi Dealer Group, pointed out.

Shen Jinjun, president of china automobile dealers association, also pointed out that,Automobile dealers are going through a painful period of deep adjustment, which should be optimized from two dimensions: brand structure and regional structure.

"Dealers should make full use of policy dividends and fully promote the development of used cars; It is necessary to fully embrace new energy and change with the trend to create a new model of new energy vehicle sales service; It is necessary to hold the digital "bull nose", realize lean operation and promote the growth of user value; To be driven by the new retail of automobilesOnline and offlineDeep integration. "Shen Jinjun put forward.

According to titanium media App, in order to alleviate the revenue dilemma, some dealers have set their sights on the export business of used cars and automobiles. A car dealer employee told Titanium Media App, "Dealers have started to make used cars now. If new cars don’t make money, they rely on used cars and after-sales to support the facade. Now, the sales of oil cars have a high proportion of used car performance appraisal."

In terms of automobile export, it ranked 29 th in the list of top 100 automobile dealer groups in 2023.Harmonious automobileIt is already on the way to the sea. After undertaking the business of Guangzhou Automobile’s Ai ‘an last year, it jointly opened the Ai ‘an automobile distribution network in Thailand in January this year.Zhongda productsZhejiang Zhongda Yuantong International Trading Co., Ltd., a subsidiary of Yuantong Industrial Group Co., Ltd., isChangan automobileInternational companies joined hands to go to sea and shipped 800 cars into the Mexican market.

Of course, in the face of the new energy trend, some car dealers have also begun to access new energy brand models.This is a two-way trip between traditional dealers and new forces. Under the mode of direct sales for several years, the expansion of sales scale has also brought heavier financial pressure.

If the average cost of a direct store is about 4 million yuan per year, if a brand of new power wants to cover 200 major cities in China, it will cost 1.6 billion yuan a year, which is only the level of one store in a city. In this case, the dealer channel is obviously more cost-effective because it does not need too much capital investment in the early stage.

In order to expand sales contacts and reduce the pressure of direct sales, new force car companies have also begun to actively contact dealers.

Last March,XPENG MotorsTake the lead in "moving the knife" on the sales system, merge the auto trade team of the direct sales system and the user development center team of the dealer system, and implement unified management. In September, a channel reform plan named "Jupiter Plan" was announced, and a meeting of distributors was held.

Image source: He XiaopengWeibo

It is reported that in the first three quarters of last year, nearly 100 stores with low sales capacity were eliminated, including direct stores and authorized stores. It is said that the implementation of "Jupiter Plan" aims to gradually replace the previous direct sales model with the dealer model, so as to reduce operating costs. However, judging from a series of measures taken by Tucki last year, it has basically formed a "direct sales+agency authorization" system, and reached cooperation with ten domestic dealer groups such as Yongda and Guanghui.

exceptXPENG MotorsIn addition, some other new energy automobile companies are also reducing the number of direct-operated stores and expanding the scale of agent dealers. For example, Krypton has also carried out channel adjustment, increasing the proportion of authorized dealer stores (comprehensive 4S stores that provide one-stop service experiences such as experience, sales, delivery and after-sales).

According to the new sales channel plan of Kyoko in 2024, it is planned to build at least 500 stores, including nearly 200 new stores, and the proportion of "Kyoko" in new stores is about 50%. It is reported that some dealers of Geely’s Link have reached cooperation with Krypton.

Besides,WeilaiIt also prepares for the opening dealer model of its sub-brand code-named Alps. According to external sources,WeilaiIt is planned that the after-sales service and delivery center of Alps will be undertaken by a nationwide dealer group, while Shangchao Store will still adopt the direct mode.

For a Xiaomi car that has just entered the market with one foot, its new retail model is also a combination of direct sales and dealers. At the end of 2023, 14 dealers announced their intention to cooperate with Xiaomi Automobile, including national dealer groups such as Hengxin Automobile, Sichuan Ganghong, Jianguo Automobile and Yuantong Automobile.

Compared with the traditional cooperation mode between car companies and dealers,XPENG MotorsThe dealers of Guangzhou Automobile Ai ‘an don’t have to bear a lot of capital and vehicle inventory pressure as in the traditional distribution mode, but only bear the daily operating costs and don’t undertake the procurement tasks stipulated by the manufacturers. But even so, it is not a good business for dealers to undertake new energy brands.

"A (new energy) car dealer only earns thousands of dollars, and the manufacturer’s rebate requirements are not so simple to get." The sales of a dealer system are blunt to the titanium media App. It said that the homogenization of products is serious now, and it is the time to fight for marketing and channels. It is not easy to sell products and meet the rebate requirements.

However, it can be seen that under the background that the sales of fuel vehicles are blocked and the price war forces the channel competition to intensify,Automobile dealers have begun to take targeted measures, or strengthen after-sales, or add second-hand cars and new energy vehicles, or open stores in overseas markets. Even though some dealers are unable to withstand the operational pressure and disappear in the wave of transformation, there are also players who rely on transformation to stay at the table.

car dealerZhongsheng holdingIn the 2023 semi-annual report, it was mentioned: "The electrification competition in China automobile market has just begun, and it is more likely to be a marathon than a sprint competition."

This auto industry knockout not only happened between car companies, but also staged in dealer channels.

(This article is the first titanium media App, written by Xiao Man, edited by Sharla Cheung)

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