Recently, Fat Donglai "exploded" the BBK supermarket in Changsha, and the daily sales of BBK supermarket exceeded one million yuan.
In this regard, Fat Donglai responded that it is a helping nature and will not be popularized to other cities for the time being.
Previously reported: Looking back on Fat Donglai’s taking over the BBK incident.
From March 31st to April 2nd, Yu Donglai, the chairman of Henan Pangdonglai Trading Group, led a senior management team to Hunan, inspected some BBK stores and logistics centers in Changsha and Xiangtan, and held discussions and exchanges between the two sides, and officially launched the campaign to lead BBK supermarkets.
It is reported that BBK will combine the corporate culture and business strategy of Pangdonglai, make systematic adjustments in many aspects, and give priority to building a sample of Pangdonglai-style stores in Changsha, so as to inject long-term cultural support and business motivation into BBK supermarkets and other businesses.
This assistance action plan will take 2-3 months to transform 2-3 BBK supermarket stores. The remaining BBK stores will also refer to the sample stores, and then be comprehensively transformed under the leadership of the BBK team. On April 3rd, BBK Group reported that the first store, BBK Supermarket Meixihu Store, had recruited 40 supermarket clerks, with a salary of 4,000 yuan/month.
From April 5 th to 7 th, the help team from Fat Donglai has arrived in Changsha one after another, and will be systematically adjusted in terms of employee salary, policy mechanism, store layout, product reorganization and price optimization.
On April 11th, Pangdonglai’s "No.1 Store" BBK Meixi Xintiandi Store introduced a variety of Pangdonglai’s own products and put them on the shelves one after another.
It is reported that during the China Supermarket Week in 2024, Fat Donglai displayed 20 "high-popularity and beautiful goods" from the perspectives of quality, raw materials and users’ love. A BBK related person revealed to reporters that these "20 popular and beautiful products worthy of recommendation from Fat East" will be introduced to the first store.
It is worth mentioning that online celebrity’s "big moon cake"-three-layer brushed shortcake, which consumers had the highest voice before, was also among them, and it was put on the shelves at 10 am on April 11th. It is reported that the online celebrity "big moon cake" on the shelves this time has two flavors: taro mashed potato crisp and red bean souffle.
On April 12th, it was reported that Fat Donglai exploded its own brand product-DL craft wheat beer, which was put on the shelves of BBK Changsha Meixihu Store. The first batch of hundreds of boxes were sold out in less than an hour.
According to the latest news of BBK, the store sales have exceeded 1 million yuan on April 14th. Before the reform, the average daily sales of the store was around 150,000 yuan, with an average daily passenger flow of 2,000 people. On the first day of adjustment, on April 11, sales reached 210,000 yuan and passenger flow reached 4,200; The next day, on April 12, the sales volume was 380,000 and the passenger flow was 7,100. On the third day, on April 13th, the sales volume was 800,000, and the passenger flow was 11,000. On April 14th, the sales reached 1.01 million yuan, and the passenger flow reached 13,000.
It is reported that at present, the single product of vegetables and fruits in the store is relatively complete, but all the display props still need to be replaced, and the temporary cartons are piled up, which cannot reflect the display effect. Even so, on April 14th, the sales of fruit alone reached 320,000 yuan, which has surpassed the best store of Fat Donglai and a relative.
(Yangcheng Evening News Yangcheng School Comprehensive Cold and Warm Video, Hunan Daily, Red Net, xiaoxiang morning herald, Lianshang.com, etc.)
Original title: After the explosive reform, the daily sales of BBK Supermarket in Changsha soared, and Fat Donglai responded: helping nature